That is the first word that comes to mind when I look at the new Nolita ad campaign. Controversial? Some might say that, but the issue of anorexia and bulimia in the fashion industry has been a hot topic this last year, making these images seem to be a natural progression of that controversy.

What I think is most amazing, is that a fashion brand has decided to take this issue to the next level. What better way to re-energize this movement than with a potentially controversial ad featuring the 68lb French woman pictured above. I'll let the image speak for itself--we'd love to know what you think.

* Photo Credit: Nolita.it