So you think that eco fashion means hemp clothing and designs that are something less than chic? Do you think haute couture is even possible with eco fashion? Linda Loudermilk and her eco fashion line are nothing short of luxurious with polished put-together designs that will have you wondering why you stereotyped eco fashion in the first place.

I came across Loudermilk, an LA-based fashion designer, in an article regarding sustainable chic maternity in Plum Magazine. While the article and photos were a combination of Loudermilk’s clothing (which is non-maternity) and other fashion brands that are non-eco that were maternity (Chaiken, Cynthia Rowley, etc), I was simply amazed by Loudermilk’s designs and moreover, what they were made of.

Loudermilk uses fabrics that are made of sasawashi, bamboo, sea cell, soya and other exotic self-sustaining plants. Presently the only fabric she uses that is not in line with eco fashion is silk. This is simply due to the sheer cost of organic silk, however, there are currently farmers out there developing more humane ways to harvest silk without killing the silkworm, yet still being affordable and considered Vegan-friendly.

Loudermilk’s Couture line proves that eco fashion can be edgy, glamorous and sophisticated. This Spring she has added denim to her collection that is made from Ingeo (a corn-based fiber), sasawashi, bamboo, organic cotton and 1% spandex. For those who wear the new denim collection, you can feel confident wearing sustainable clothing, yet appear that you are wearing denim that could easily be mistaken as any other premium denim line.

Loudermilk’s clothing can be found in boutiques across the country and globally, as well. In New York City you can swing by Kaight and in Malibu be sure to stop by Crush to see her collections in person.