Pierce Mattie Public Relations New York

Do you ever find yourself watching infomercials from guthy renker or mesmerized at the celebrities launching there own line on QVC? I haven't made a purchase from any of the television shopping networks and yet I'll still watch 10-20, 30 minutes of the show observing the strong production and presentation skills in the program segment. Is it just me?

Have you noticed national advertising campaigns are starting to mimic the formats of the successful television shopping networks? The numbers don't lie, they're reaching a lot of people and putting quality consumer goods at a good value in the homes of millions via a convenient familiar medium. The television. Out of all of them, QVC is one of the best and If you're like me, a confessed infomercial voyeur, beauty addict or hair care / skin care blogger you may want to set your Tivo to record the WORLDWIDE LAUNCH OF OJON's NEW PRODUCT. Monday, October 23rd. To see the launch tune into QVC on October 23rd at 1am, 11am (2 hr show) and 10pm.

Ojon's worldwide launch of it's exclusive, brand new Ojon ‘Rare Harvest’ TAWAKA Ancient Tribal Rejuvenating Cream – the ultimate rejuvenating treatment for dry, aging skin and hair. Ojon will also be launching a new limited edition Holiday 5 - piece Ojon Hair Ritual Kits, they make the perfect gift for anyone on your list (or yourself)!

Hey, being a pregnant wife and mother I can use all the self esteem boosters I can get! Heck, leave a comment on one of my posts and I'll cry with excitement! The last thing this baby-maker expects is to be complimented on are my eyebrows, but that is just what happened to me yesterday. I always tweeze my eyebrows, so it is not like I am going from having a unibrow (eww) to something fabulous, I just take for granted that they are there on my face and haven’t thought much of them. Until yesterday when I used Jane Iredale’s Super-Shape Me Eyebrow Kit in Brunette.

I was sitting at a table talking to some friends, when another friend I had only just seen days earlier, approached me. She looked me in the eyes very seriously and said, “I have got to tell you, your eyebrows look amazing.” A little dumbfounded by this first time eyebrow compliment, I smiled and thanked her. The experience has made me a Jane Iredale evangelist! It feels sooo good to get complements, told you I was hard up! Back to my friend, she asked me what I had done different since she had seen me a few days prior. I matter of factly told her that I learned great eyebrow shaping tips from my friend Elke and that I also just started using jane’s eyebrow kit.

As if you need another excuse to book that long-overdue Hawaiian vacation, SELF Magazine, the premier well-being lifestyle magazine for women, has named Honolulu, HI the nation's healthiest city for women in its "7th Annual America's Healthiest Places" survey. This is the most comprehensive examination of its kind, distinguished for its broad scope and profound revelations about life-improving health secrets specifically for women in the 100 largest metropolitan areas in the U.S.

Whether your hometown is riding Honolulu's wave of good health or stuck in nutritional-neutral like the Motor City (Detroit brings up the rear as number 100 on the list), SELF will help all American women embark on a journey of health, happiness, and fitness.

As the Holidays are fast approaching, the one item most girls wish for are diamonds. Diamond jewelers know this and you can see it through the increase in commercials as gift giving season quickly falls upon us.

While most men give the basic colorless diamond (which if my husband is reading, I would not mind at all), why not be unique and set yourself apart from the status quo with a Natural Color Diamond? A Natural Color Diamond is one that contains color and its value is not placed on its carat weight, shape or clarity, but in the richness of its hues. The deeper the color, the rarer the stone. When you give a Natural Color Diamond you are making a statement to your giftee that she herself is a find.

These diamonds have been made popular in recent years by celebrities trying to impress their counterparts. Two that stand out are when Ben Affleck gave Jennifer Lopez a yellow canary diamond and Kobe Bryant gave his wife a purple fancy diamond.

Color in your diamonds can also have a different effect on your giftee (besides complete giddiness) when it comes to the color you chose:

Red, which in a diamond is the rarest of all colors, also conveys passion, optimism, vitality and self confidence.

Blue, second rarest in color, conveys serenity, calming and harmony.

Pink exudes femininity, comfort and relaxation.

Which color best describes the person you intend to give the diamond to? It is something to consider when making such a purchase. To shop for one, be sure to visit Angara.com or visit Fantasy Diamond online or ask your local jeweler to see fantasy diamonds or endless diamonds.

Last year we really began to see big name brands participate with creditable, professional blogs. These blogs generate valuable supportive word of mouth advertising for brands. Still in its infancy, many did it wrong, such as the Wal-Mart and Sony PS3 flogs. While many did it right through advertising their products on blogs and social networks through BlogAds and Text Link Ads, as well as, viral marketing with You Tube and Revver and speaking directly to blog owners to review their products.

Moving forward and seeing the success that dual exposure in print publications as well as digital media can bring, Ogilvy & Mather has forged a partnership with Technorati to aggregate blog content relevant to Ogilvy clients, then will work with Ogilvy's senior creative directors to integrate existing word-of-mouth into campaigns, according to MediaPost. I have to agree with this statement in their article: “The benefit of social media is that it allows brands to build a more authentic, participatory relationship with its audience than was possible in the mass media era," said Peter Hirshberg, chairman and chief marketing officer at Technorati. Where print media can still be successful, I think the future success of brands lies within the relationship it can form with its consumers through online media such as blogs and social networks. It is, after all, the connection your consumer feels with your brand, that gives you brand loyalty, continued referrals and strong sales.

Make sure to subscribe to PROBE for our February issue and read tips direct from Pierce Mattie himself on how to get your beauty brand the exposure it deserves.

With so many social networking sites beginning to dominate the internet, it’s about time there was one that had one main focus to bring people with the same interest together to connect and network. IQONS is to fashion what MySpace is to music. Created by Rafael Jimenez and Suran Goonatilake with co-mentor Diane Pernet, they bring experience to the table that will see this new social networking site blossom.

IQONS is the global social network where designers, fashion labels, magazine editors, models, stylists, fashion PR professionals, fashion enthusiasts and the like can connect and network with each other. IQONS only launched last month, but it is already building a presence online with 820 designers with an online profile. Through their profile you can get a more in depth look into who they are and browse through their “showcase.” A showcase is where you can upload your work for the rest of the network to see.

IQONS has a few ways that members can connect and promote their work through the site. Influential and highly respected fashion industry professionals, referred to as Iqons, review and comment on work showcased by members on the site; IQONS features one Iqon each month; they also give members 15 minutes of fame by spotlighting a member profile every hour on the hour. IQONS also creates projects with influential fashion industry professionals for members to take part in. The first one is with online fashion retailer Yoox.com for a design competition.

I think this a great way to network with others in the industry and I’ve already started to create a profile, or “Portrait” as they call it, there myself. If you are already on IQONS, tell us what you think of the site.

In order to capitalize on free time in the lead up to “we’re-all-so-busy” Fashion Week, the bright sparks at Pierce Mattie decided to hold a market event, from 02.04.10 to 02.10.10, to showcase the Summer/Fall 10 collections. Honestly, we love any excuse to hang out with our friends that shape the media world – especially when there’s an opportunity for them to learn more about the brands we represent. And where better than to host such an important function than our very own, highly-covetable, Media Oasis!

To target key press, the Brand Advocates distributed personalized e-vites to the following people: National Editors who cover women’s, men’s and children’s fashion; broadcast and celebrity stylists; and top bloggers.

The team worked in harmony to merchandise the Media Oasis on the day before the event kicked off. Key products from the collections were creatively exhibited on tables, shelving and racks. Company Kids was given its own space to play up the cute-factor of the clothes, whilst premium denim brand PZI adorned a hanging rail to emphasize the on-trend washes and colors in the range. Body-sculpting garments Equmen and Sculptz were highlighted in well-lit displays, as was the fashionable men’s attire from 191 Unlimited. The Company Store, Catherine’s and Fashion Bug gave life to a season-appropriate Hawaiian Tropic theme, constructed using an outdoor chase-lounge, beach towels, summer sandals and other relevant items. Fresh fruits, such as pineapple and coconut, were used for decorative purposes and a catered selection of exotic canapés perfectly complemented the surroundings.

The press arrived at scheduled times over the 5 days and enjoyed meeting with the Brand Advocates to view the collections in a relaxed and informal, yet very informative, way.  Many were pulling for on-location summer shoots, family fashion features, popular TV shows…and even a Grammy Awarding winning songstress! Positive feedback confirmed that attendees were receptive to all of the brands presented and Pierce Mattie expects strong coverage results.

To leave a spring in their stylish steps, each guest left with a gift bag, full to the brim of goodies from The Company Store, Sculptz and other Pierce Mattie clients. Press releases and look books were also included in the resort tote to ensure all attendees went away with a wealth of knowledge.  

Ah, the endless battle of working out. Part of the struggle is forcing yourself to head to the gym. It’s crowded, we’re lazy, the excuses are endless. But alas, there’s a new fitness product on the market is aimed at us who want to be fit but avoid the gym.

Meet FitFlop. A sandal that works out your legs while you walk, it’s created with expert technology that literally tones your leg, calf and glut areas just by walking. The sandals also claim to improve posture (good-bye middle school scoliosis), develop muscle tone, as well as relieve pain from plantar fasciitis, chronic back pain and heel spurs among other benefits. The shoe also helps imitate the natural act of walking barefoot, though with more muscle load.

Film, like fashion, is deeply engrained in our culture. Since the advent of cinema, wardrobe has played an integral role in the movie making process. The right attire gives movie characters a greater air of authenticity, and when dealing with time-specific dress, clothing choices can make or break a film’s credibility.

Clothing and movies have a symbiotic relationship that has been studied for years. Adrienne Munich, a fashion theory professor, has spent a great deal of time examining this “vital synergy” and further explores the connection in her new book, Fashion in Film. Munich has artfully compiled and edited a number of scholarly articles that explore the concept of fashion and cinema, drawing attention to this dramatic relationship.

Not completely convinced of how important fashion is in cinema?

O, The Oprah Magazine features Pierce Mattie PR's client Chelsea Paris for their new designs. If you’re working on a women's footwear story be sure to give our Pierce Mattie fashion PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

Possibly one of the fastest rising families to celebrity status for reasons still unclear to many, you can’t ignore that the Kardashian’s have become a sensation. So how did this all begin and where is it going? The quartet of Kardashian’s, consisting of Kim, sisters Kourtney and Khloe and mother Kris, command a branding empire that was worth over $65 million last year alone, according to LA Times. Kim leverages about $12 million alone.

While they might be known for their light-hearted and outrageous antics, these girls are strictly business when it comes to their brand. Constantly searching for potential deals, they are involved in fashion, fragrances and beauty. Their newest partnership with Sears, ‘Kardashian Klothing,’ entails small pop-up boutiques in all 400 of their locations.

It was one of the most hyped events to kick off of the fall fashion season. There even seemed to be more excitement about Fashion's Night Out than Fashion Week itself. But now that the buzz has died down as New York Fashion Week is in full swing, did FNO aimply become a social event or did it produce the results in sales that retailers had hoped for?

As someone who had been pitched to attend FNO events, I rarely saw a mention of a sale or what items would be spotlighted that evening. Most of the focus was on which brand got the hottest celebrity or musician to attend their event in-store. It seemed as if all the details were remembered....except the cash register. And wasn't that the sole purpose of FNO from the start? To revive an industry that was being hit hard by the recession?

New York Times fashion critic Cathy Horn recently wrote, "Though it apparently raises money for some causes, I have to believe that the costs of security, crowd control and entertainment, not to mention the traffic headaches, outweigh the actual benefits."

Did you take part in Fashion's Night out as a retailer or shopper? What are your thoughts? 

Men's Health Magazine features Pierce Mattie PR's client GBX Footwear. If you’re working on a men's fashion footwear story be sure to give our Pierce Mattie lifestyle PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

Men's Health Magazine features Pierce Mattie PR's client GBX Footwear. If you’re working on a men's fashion footwear story be sure to give our Pierce Mattie lifestyle PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

Men's Health Magazine features Pierce Mattie PR's client GBX Footwear. If you’re working on a men's fashion footwear story be sure to give our Pierce Mattie lifestyle PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

Last week I mentioned Generation Discount in my post regarding how social media has changed brand consumption. And although, I'd like to think that the growth Generation D has prompted in the daily deal site over-saturation will eventually go away, our economic fears will continue to fuel growth and we'll see this segment of social shopping continue to grow. On the one hand, as someone with a large family (read between the lines: on a budget), I have been known to purchase from a daily deal site or take advantage of a major discount (RetailMeNot is a favorite.) On the other hand, as someone who helps brands not only expand their reach, but maintain what they've acquired, the constant expectation from consumers for discounts, giveaways and freebies begins to wear on the bottom line. So what can brands do to avoid becoming a discount brand in an effort to get products and services moving off the shelf in a recession?

1. If you do want the sales boost that daily deal sites can lend, remember it is on loan to you. What does that mean, you ask? If you don't deliver A+ customer service, consider that customer walking through your door, a one hit wonder. It's a no brainer that you should ALWAYS deliver the best customer service possible...even if you are only an e-tailer discounting product...make the shopping experience super painless (as shopping should be.) It you deliver something of value, consumers will realize, discount or not, it's worth a repeat purchase.

As the editorial world gets smaller and smaller, it seems PR pitches are lending a bit of arrogance (and ignorance) when submitted to the online media world lately. I, unfortunately, have been on the receiving end of many of these half-witted pitches (and often tweet about my frustration over them.) I can only speak for myself, but I'm pretty sure my fellow bloggers would agree on these points when it comes to PR firms pitching what they call a "collaboration" or "partnership" on behalf of their client.

How NOT to pitch a collaboration/partnership with a blogger:

1. Never say it's a "win-win." Because most times the only person who will be winning (besides Charlie Sheen...sorry couldn't help it!) will be the client and not the blogger. Win-win is car salesman speak for--you're about to get screwed over and I will laugh all the way to the bank.

2. Don't underestimate our knowledge of SEO. Telling me "Linking to my client's website will be a great way to get traffic to your site!" only tells me you think my blog was just born yesterday. Chances are, if you are pitching me, then my blog ranks pretty high in the search engines. There's a reason for that Einstein.

3. Don't assume we don't know the difference between editorial and advertising. The subject often says, "We'd like to collaborate with you!" and the pitch subsequently follows with how many different ways you want me to mention your client: on my Facebook fan page, on Twitter and the best way to position your client in a blog post. Only to end with, "We look forward to a successful partnership with you!" For this, I usually reply back with my advertising rates. That's not a partnership, that's an advertisement--and it's not free.

4. Don't misunderstand collaborating as a one way street. If at any time in a pitch the words partnership and collaboration are used, then I want to not only hear what the benefit will be for your client, but what the benefit is for me. Both words infer teamwork which tells me we are both going to work together for our mutual benefit. If that's not what you are looking for (the part where you do legwork too) then please don't use either term. 

5. Don't assume that because you are an A-List Magazine or brand that I will froth at the mouth. I've been pitched by some of the best (and even my most favorite) beauty magazines asking to partner with me. Their idea is that I will re-publish one of their articles and in return, I will be in their good graces. The idea that they would re-publish one of my posts (because it is a partnership after all, right?) is met with, "Oh, haha, I'm sorry. We don't do that." Hmm, well neither do I. And then they are usually stunned that I declined to engage in such a partnership.

Hopefully amist some of the snark you understand where I am coming from. It is happening far too often, many times by interns just misunderstanding semantics. But in PR, semantics are everything. The way we position and angle things are important, not only for our client, but towards the online media we are hoping to engage in a relationship with in order to eventually strike up a real partnership. So the next time you are creating your PR pitch, remember what NOT to do...it may just be me you are pitching.

Versace has collaborated with H&M and is set to launch a new collection in just a few weeks. This new Versace line will be featuring some of the best iconic styles from Versace’s past, in addition to some new edgy and fun looks for fall. The idea behind the collection was to bring back past favorites largely originated from the dedicated fans of Versace including Lady GaGa, who loves and wears previous Versace collections that are deemed to be iconic and statement pieces. 

This Versace line features about forty articles for women and about twenty for men, both of which host complex designs and patterns, which are perfect for this fall. The collections offer a wide range of apparel from jackets, vests, dresses, and even household dressings with decorative pillows. The Versace studded dresses are my favorite and I predict will be the most popular pieces within the collection. If you haven’t already taken a peek at their look book yet, you can view some pieces in this video. 

Donatella Versace states that she’s excited for the collaboration with H&M and is looking forward to showing the audience of H&M what Versace is all about. She is keeping most of the collection a surprise but on H&M's website you can see leather, gold, and a lot of studs are a definite theme among the collection. The H&M/Versace collaboration will be launched on November 17 online, and in stores worldwide. To stay updated on collections by Versace make sure to become a follower on Twitter @Versace.

Are you counting down the days? Tweet us @PierceMattiePR and let us know what your favorite piece of the new collection is.

Ever wish you could save the drama of a hectic shopping spree and just walk into a dressing room with what you want waiting for you to try on? LUISAVIAROMA has inserted the latest technology in its stores so you can do exactly that! You virtually touch and select what you want on one of their plasma screens, and then it is placed into a dressing room - waiting for you! 

LUISAVIAROMA is a luxury retail store, with their Flagship located in Florence Italy. It carries over one hundred of the most glamorous designer collections like Dolce & Gabbana, Christian Louboutin and Fendi, just to name a few. They cater to both men and women with apparel, shoes and accessories.

They have undoubtedly received a five star rating due to their intricate storefronts and unique shopping methods. Another amazing aspect of LUISVIAROMA is their advantage of advanced collections - If you cannot wait for a certain designer's collection to hit stores, you will find it first at LUISAVIAROMA.

Another way they are unique is that customers are offered a chance to pre-order clothes right off of the runway with their Buy It First method. This allows you to purchase pieces six months before they are even in stores! Don’t worry, you don’t need to personally visit one of their stores to receive all of these great luxuries, they also offer them all online - with worldwide shipping!

Have you shopped LUISAVIAROMA? Tweet us @PierceMattiePR!

They say that beauty is power and a smile is its sword… haven’t we all dreamed of achieving that perfect smile? Here’s a rundown of three cosmetic dentists who are considered to be the most sought after in all of New York City.

Dr. Clifford Williams: Dr. Williams is an experienced cosmetic dentist who has succeeded in providing excellent client care and Photoshop-perfect smiles. Aside from Dr. Williams’ growing clientele and experience, he belongs to an extensive list of professional associations and clubs, all pertaining to cosmetic dentistry and oral care. The team behind the Dr. Williams Manhattan office is said to provide a new atmosphere to change the way clients think about dentists - Does that mean we’ll start to enjoy going to the dentist?

Dr. Williams provides superior results in many aspects of oral care, and is reported to excel at both restorative procedures and cosmetic procedures - These procedures help if you feel your smile is too small or your teeth aren’t positioned as accurately as you wish them to be. Even if you have, what Dr. Williams’ team refers to as a “gummy” smile- where your smile shows mostly gums.

Dr. Williams' clients' before and after pictures are remarkable. For more information you can visit their website or Facebook page.

Dr. Sachar: Dr. Sachar is considered to be one of America’s top dentists, specializing in cosmetic dentistry, but performs various other procedures including those in orthodontics and restorations. She is also a member of various professional organizations and associations within the dentistry world.

Dr. Sachar thrives on her family-like provided atmosphere - so we don’t have to be scared going to the dentist.

Her office is located on 46^th street between 5^th and Madison. For more insight you can follow her team on Twitter or take a peek at their Facebook page.

Dr. Jonathan Levine: Dr. Levine is a flourishing doctor to whom not only holds the title of being one of the best cosmetic dentists in New York City, but is also an inventor, an associate professor at NYU School of Dentistry and appears regularly on daytime TV shows like Dr. Oz and Good Morning America, to share his expertise. Dr. Levine is committed to guiding you towards your dream smile- from reconstructive procedures to making your existing smile whiter and brighter. Dr. Levine invented a unique method of whitening your teeth called “GLO” - your own personal teeth whitening device.

He performs many procedures from standard to more complex procedures, like a complete smile makeover - (Maybe he’ll produce a new show... Extreme Makeover: Smile Edition)

Dr. Levine and his team’s office is located on 5^th Avenue. For more info regarding Dr. Levine and his associates you can visit their Facebook page or follow on Twitter.

What's your idea of the perfect smile? Tweet us @PierceMattiePR.

Chilly weather always makes me want to cozy up in some comfortable sweats or loungewear. But just because you feel like being comfy doesn't mean you have to look the part - I find that a lot of “comfy” clothes can make you look sloppy by either being over-sized or being paired with articles that clash. Why not mesh the best of both worlds by wearing fun and trendy comfortable clothes?

2B Free Clothing is a casual clothing line designed by two brothers who have an eye for comfort, style, and rock and roll. They cater to men and women who enjoy the luxury of comfort while still looking fresh. They incorporate “rock & roll” by designing casual wear with specific artwork and designs - as shown through one of their t-shirts here.

My favorite pieces of the 2B Free line are their sweatpants and zip-ups. They offer numerous colors and designs, which ultimately make comfortable and casual wear look overtly stylish - After all, countless celebrities have been spotted wearing 2B Free, like Paris Hilton, Britney Spears, Madonna, Kim Kardashian, Drew Barrymore and Seth Green. 2B Free sweats are reported to being one of the most comfortable pieces available, due to their soft and light fabric selections and ultimately their perfect fit.

2B Free doesn't just focus on loungewear, they also offer casual and trendy articles, including some of my favorite styles with their bombshell dress, and baggy tank - all of which can be admired in their new lookbook.

Do you like to lounge around in 2B Free? Tweet us what you think @PierceMattiePR!

In researching some unique gift ideas for this holiday, I came across one of the most exceptional collection of prints that anyone on your list would admire - especially sport lovers!

The SPORT Gallery hosts a collection of the most inspiring and exciting prints across sport history and inspired by the pages of ‘SPORT Magazine’ issues. The collection thrives with their passionate quality of each print, and the rarity and richness that each image exudes. They offer an endless list of extraordinary true photos from across time - including prints of everybody's favorites: (whether you are a sports fan or not) Muhammad Ali, Mickey Mantle, Rocky Marciano, Bobby Orr... and the list goes on. Every print is organized by sport, decade, price, or color - which made it super easy for me to pick out my favorites. The SPORT Gallery carries limited edition prints as well as open edition prints, and each image is available framed or unframed. The price list for prints has a wide range anywhere from $100 to $500+, depending on framing and the rarity of the print.

My favourite aspect of The SPORT Gallery is that no other unique sport shop provides such an extensive list and exceptional quality. And if you own too much artwork, there are other items offered that's sport-inspired as well - including accessories and apparel. Their authentic sport jackets or game-used football, baseball and puck cuff links are brilliant. Their main gallery is located in the Distillery District in Toronto, Ontario, but if you don’t have the luxury of browsing their gallery in person, they do ship all across North America.

NY1 News mentioned the SPORT Gallery and admired one of their rare Yankee Clubhouse prints (as seen above) that every baseball fan would worship.  

Are you going to add your favorite print to your holiday list? Even our favorite Hollywood couple, Rachel Bilson and Hayden Christiansen recently visited The SPORT gallery, where they purchased a print of the Maple Leafs line up. If you want to stay up to date on their products and prints you can 'like' their Facebook page or 'follow' for Twitter updates. 

What piece are you going to surprise the sport lover on your list with? Let us know what you think by tweeting us @PierceMattiePR.

Throughout history there are dresses that, when presented an image of it, we know exactly who was wearing it. Elizabeth Hurley's safety-pin dress by Gianni Versace, Caroline Bessette's wedding gown by Narciso Rodriguez, Chanel's little black dress...Diane von Furstenberg’s iconic wrap. These pieces are forever ingrained in pop culture and history.

100 Unforgettable Dresses by Hal Rubenstein takes us on a visual tour of the most memorable dresses, along with insight into what inspired the design of each piece. And Rubenstein knows fashion. He is the fashion director of InStyle, as well as, one of its founding editors. The CFDA also recently awarded him the Eleanor Lambert Founder’s Award.

You can find it on Amazon for about $23. It would make a great coffee table book!

Real Housewives, Mob Wives and now Baseball Wives. Are these "wives" reality series getting plain old or are we all secretly addicted to watching the rich have dysfunctional lives just like the rest of us (just on a grander, greedier scale?)

VH1's newest reality series launched at the tail end of 2011 and has been getting mixed reviews.  The wives and ex-wives of former, professional baseball players have all come to town, Scottsdale Arizona, home of baseball's spring training.  With such glamorous, carefree lifestyles, contradicted with heaps of heated drama, these wives are mirroring all of the other wives' series that have come before them.

This sassy six, envied by all (even their supposed closest circle of friends), come together to form a dynamic team of their own for the first season of Baseball Wives. 

Erika Monroe Williams, prim and proper news anchor, and wife of former All-Star 3B Matt Williams, Erika has been deemed as the ‘stepford wife’ of the show. Stepmother of three, and one of her own, Williams still seems to keep it sane for the sitcom. 

Life experienced, Chantel Kendall, recent ex-wife of Kansas City catcher, Jason Kendall, has seen it all, and is no shielded stepford wife when it comes to this home plate.  Her struggle with drugs and poverty and previous life have only led her to become the kind-hearted devoted mother she is today. 

Tanya Grace, ex-wife of retired 1B Mark Grace, brings the flirtatiousness to show, along with her party-girl guise.  Fun-spirited and light-hearted Tanya is a lover of golf, and a lover of love, in search a male partner to share the swing with.

Supermodel and bronzed beauty Brooke Villone, wife of relief pitcher Ron Villone keeps grounded despite her self-made success.  Don’t worry viewers, Brooke likes to have a good time like we all do and lets loose this season for some wild entertainment. 

Jordana Lenz, ex-girlfriend of Milwaukee outfielder Nyjer Morgan, concludes this sassy six-pack of ‘wives.’  Although teased for being ‘just a girlfriend’ in the show, Jordana reminds us that each of these wives were once ‘just girlfriends as well.’  It’s a tough crowd, not only for the men in the baseball world, but for the women standing by their side. 

Will this series hit a homerun with viewers or will they strike out? Tweet us @PierceMattiePR with your thoughts. 

I'll be honest, it's not really news when someone joins Twitter. Even if you are Rupert Murdoch. Newsflash Mr. Murdoch: You could've avoided phone hacking by joining the social networking site years ago. Celebrities tend to overindulge here and there are no shortages of newsworthy tweets. And PS. They are all public, so it's all free game.

However, Murdoch may be using Twitter to draw up publicity or to give insight into the human side of the media mogul, rather than the ruthless businessman some consider him to be. While, Twitter has Murdoch's account verified, it certainly doesn't mean all the tweets are his own. And in the few short days his profile has been live, there has been some debate on that. If it is indeed Murdoch (and his wife, @Wendi_Deng, as well), this could be the PR-revamp he needs as 2011 saw the demise of News of the World, one of his most profittable newspapers.

What do you think? Will Murdoch being seen as a human being help play a part in some positive publicity? Or is this PR stunt doomed to fail? Tweet us @PierceMattiePR. 

Update: It appears Wendi's Twitter has now been unverified by Twitter and it is confirmed that it was a spoof. No word on if Murdoch's Twitter is real or not. 

You’re driving down the road, listening to your favorite songs and then boom! … someone demolishes your beautiful Chevy Volt. Two things go through you mind: First, your car is destroyed but that seems to be of little consequence right now because Oh no your car is on fire!

It wasn’t the spontaneous explosion that we are all imagining when we heard about the Chevy Volt's battery spontaneously exploding and catching fire after a crash. In fact, after the test it took three weeks for the battery pack to catch fire. Following more tests GM issued a “call back” (not recall--semantics) of 8,000 vehicles to give them “enhancements” to fix the problem. This could create a problem or and golden opportunity for GM depending on how the situation is handled. How can GM avoid a PR crisis?

Were you distressed when Brooke Shields appeared on the cover of Cosmopolitan at 15 and Vogue at 14?  Then what’s this Dakota Fanning dilemma all about? The fact that Fanning, 17, has made an emergence on America’s most "scandalous" Cosmopolitan magazine has become quite the controversy. 

Is it because Dakota has the frame and face of a young girl?  Or is it more so due to the risqué words that surround her on the cover?  The choice of vernacular surrounding Fanning’s face is no revelation, as we all know what this subject matter of this particular magazine is and has been for years: sexual references and even sex-related tips. 

Is it really something to be discussed or are readers and bloggers simply creating an issue of scandal out of boredom?  Realistically, the magazine’s headlines would not change if the model pictured were to change, therefore in no way are the two related, nor are they mirroring any implications off of one another.

On the contrary, how do the mothers and fathers feel about their young Fanning fans, gazing at these titillating magazine headlines placed next to such a young and positive role model’s face and body?   

What do you think?  Let us know @PierceMattiePR.  

When you think of dresses, flowers, cake, dancing, friends and family all together what comes to mind? Need a hint? It is custom that two people say the words “I do” before puckering up. A wedding of course! And with wedding season quickly approaching it is only appropriate that new helpful tips and advice are being put on the market to ensure a flawless day.

Weddings are full of beautiful flowers, delicious food, and a night full of the best music and dance moves. Thankfully a photographer is there to capture all the best memories from the day. The photographer’s main focus is to capture the guests having a great time and to catch those beautiful newlywed moments between the new couple. With all these photographs being snapped everyone wants to look their best from heir head to their toes, especially the bridal party and the bride.

To help the bridal party and bride attain their gorgeous look for the day, and avoid one more expense at the salon, Gorgeous Wedding Hairstyles by Eric Mayost has recently been published. This book is full of beautiful pictures with step-by-step instructions for hairstyles that are easy for anyone to duplicate. From classic and elegant styles to more modern looks, Gorgeous Wedding Hairstyles has a look for every member of the bridal party to look their best on the special day.

What do you think will be the wedding hair trends this wedding season? Let us know @PierceMattiePR

Job Description

• Plan and execute client activities in a timely, efficient and high quality manner under the direction of an Account Director
• Keep client programs on track and ensure all deadlines are met
• Develop and edit written materials including press releases, online materials and general client correspondence
• Execute media relations efforts including media list development, pitching and developing strong ongoing relationships with the media

• Minimum four years of professional experience required, agency experience preferred.
• Strong written and verbal skills, confident style in communicating with clients, and a proven ability to effectively organize and manage multiple tasks
• Solid client relationship and critical thinking skills
• Strong understanding of public relations concepts, tactics and media relations.
• Independence and autonomy with respect to their responsibilities and exhibit a deep understanding of the clients, accounts and industry
• Strong editorial relationships in the beauty arena
• Ability to work well with others in both team and independent environments, as well as motivate junior staff
• Positive, professional, and flexible attitude that lends itself to quality client service

We all have the “all season jacket” that has been lying to us for years hanging in our closet. It is not a bad jacket, in the wintertime (in fact it’s perfect for a cold day). As the spring comes and starts to turn into summer, though, your relationship with the blazer begins to take a turn for the worse. It gets hot, you start to perspire and it gets soaked. You end up taking it off and throwing it over your shoulder or draped over your arm. The relationship is over. It is a catch 22 though. You want to look nice, but you don’t want to be sweating to death in the summer heat.

The unstructured blazer might be something you want to look for this spring. The unstructured blazer is exactly what it says it is and probably just how you are imagining it, unstructured. The traditional blazer has extra lining in the shoulders and neck, a more solidified collar and is meant to keep very clean lines and form. An unstructured blazer does not have the extra lining and formed collar. It creates more relaxed lines built for the office or relaxing on a night out. Every brand has their version of this jacket so you want to be careful and focus on jackets that have a more tailored element.

For any occasion ASOS makes a variety of blazers. If you are unsure or want a universal blazer try the Slim Fit Charcoal Tipped Blazer. If you are looking for something even more casual AllSaints makes the Corduane Milliner Blazer. Tell us about your favorite blazer @PierceMattiePR