Pierce Mattie Public Relations New York

So, Britney Spears officially made her comeback! Watching the premiere of the MTV documentary “Britney Spears: Just For The Record” this past Sunday, I was floored by how amazing her PR machine is! They were able to make her seem more human by showing her vulnerability and by making the audience feel guilty for being a voyeur and watching her crazy life. In addition to plugging and promoting her new record in between scenes!

The same celebrity who only a few months ago, was seen shaving her head, walking around in different colored wigs and hitting a car with an umbrella is no more. Britney’s PR team has officially turned her in to a caring mother, with a down-to-earth personality, who is a victim of tabloid hell and spoiled by the trappings of her own success. Who wants to live in a world where paparazzi fight each other to get that perfect picture that will be published everywhere? You can only imagine what that must be like to be her and the audience definitely went away with some sort of an understanding of what it is like to be the Britney Spears.

The pre-Oscars awards’ season frenzy is underway! Nominations for the 66th Annual Golden Globe Awards were announced a few weeks ago and everyone is buzzing about the nominees and what we'll see on the red carpet. Among those nominated were Angelina Jolie and Brad Pitt. Now that’s something to celebrate! The happy couple were nominated for best actor and actress in a dramatic role for The Curious Case of Benjamin Button and The Changeling. Although, Jolie has won before, this win could be the first for Pitt who has yet to secure a Golden Globe.

Winning a Golden Globe can often change an actor/actresses image for the better and catapult them to even bigger stardom. How can Pitt or Jolie get any bigger? In the case of Angelina Jolie, after she won her first Golden Globe she was automatically offered bigger roles and her bad girl image was quickly withdrawn and turned into that of the professional actress that we see today. With Pitt, we could see his work changing into bigger Oscar worthy roles giving him bigger opportunities and the possibility of an Oscar win!

Besides Pitt, other dramatic leading actor nominees include Leonardo DiCaprio Revolutionary Road; Frank Langella, Frost/Nixon; Sean Penn, Milk and Mickey Rourke, The Wrestler. Jolie has quite the competition among the nominees for best dramatic actress including, Meryl Streep in Doubt, Anne Hathaway , Rachel Getting Married; and Kristin Scott Thomas, I've Loved You So Long.

Have you seen any of the films mentioned? Which actors/actresses do you feel had their image transformed once they won a Golden Globe?

*Photo Credit: Angelina Jolie Watch
Tags: Lifestyle PR

As her husband assumes command of our great country today, so does Michelle Obama accept her own place in history. Admired for her strength and will, adored for her poise and grace, and celebrated for her elegance and style, Michelle Obama is on the brink of becoming the most influential First Lady since Jackie O.

Now there is no doubt in my mind that Nancy Reagan had a great classic taste and aesthetic. Although conservative, she was able to still dazzle us in tasteful Chanel and YSL looks. Michelle Obama, in stark contrast, has become a daring fashion icon. Bold, and unafraid of taking a risk, she has become the Washington, D.C. equivalent of Carrie Bradshaw, and her time in the White House is expected to be as influential (and closely watched) as an episode of Sex and The City.

I finally managed to go to a screening of The Wrestler. I wanted to see for myself whether or not Mickey Rourke’s performance was as good as they say…and it was! His understated performance was totally true and he completely embodied the character he was playing. The emotion was raw and the storyline was parallel to many incidences his own life (I recently saw a documentary on the Biography channel). Sometimes watching his character (Randy “The Ram” Robinson) was heart wrenching. A man clinging on to the only thing he has left in his life and clinging on to the past, because he saw no future. The ending was not what you’d expect from a Hollywood blockbuster (no happy ending) but that made the story even more compelling...and now the wheels of his PR team are spinning.

One could argue that when a celebrity’s career is at a standstill (as is the case with Lohan and Simpson) the best way to generate some quick press is a drastic change in your appearance or a drama-fueled public relationship. It wasn’t until Simpson put her short lived marriage on display through “Newlyweds” that the media embraced her and she shot to stardom. Unfortunately, she has now resorted to booking gigs at the “99.9 KISS Country Chili Cookoff.” As of late, Lohan is known more for her unstable relationships and yo-yo dieting than her work in the film industry.

With the current state of the economy, companies may be questioning the value of PR and how publicity can directly translate into increased sales. I understand this and all too often our industry sees clients cutting PR from their budgets when it is the one thing that is most important in an economic downturn. The economy has caused the priorities of public relations to begin a seismic shift and our main focus is no longer solely about consumer awareness, but now includes the added challenge of positively impacting the bottom line. For the industry to remain afloat here are some public relations strategies we implement here at Pierce Mattie PR that we've found to be successful:

As part of the "comeback story" for Britney Spears continues, her latest venture is with footwear and apparel brand, Candies, who has partnered with Kohl's. Her new ads for Candies for Kohl's are reminiscent of the old Britney, but the ads are getting a lot of flack for being airbrushed, which has helped generate a lot of buzz and publicity for this collection. However if you watch the behind the scenes video, it's obvious that Miss Brit is in fantastic shape these days!

So will the mix of photoshopping controversy and pop star comeback help drive consumer awareness (and sales) for Candies for Kohl's?

One would think that beauty companies would be shifting gears down and out when it comes to paying the salaries of the celebrity elite--but think again. According to Forbes, consumer brands like Lancôme and CoverGirl are beefing up their usage of Ellen Degeneres and Anne Hathaway knowing that their products and personalities together have staying power and effectively drive sales.

Though we won’t find new brands launching in 2009 we will see a revival of the retail classics, especially in the world of fragrances. True, one right now may not be able to afford that house in the Hamptons, but for just a few dollars you can identify with Common for Diesel’s Only The Brave.

I have loved Brooke Shields since her first Calvin Klein ad and its makes sense that she remains the dominating spokesperson on TV during commercial breaks. I would love to get your opinion on this one – is it Brooke Shields overkill? Should celebrities limit their endorsement deals to one or two brands per year? Or should they take on whatever they can get?

Currently Brooke is running commercials for Coppertone, Latisse, Volkswagen, Colgate Total and Tupperware. Sure Brooke’s trademark is her brows – so it sort of makes sense that she would do the Latisse commercial. Being a SPF advocate for Coppertone revealing the damage the UV rays can do, again, is another good move. Especially since she recently found a precancerous spot on her face. But is the number of endorsement deals just too much? What do you think?

Photo Credit: Latisse

Can you really brand an adjective?

A competing PR firm recently launched a website similar to my own and chose to title their publicists "Brand Advocates." We have been doing that for close to a decade and to this day I know of no other PR firm, until now, that has done so. I know I can’t pursue this PR firm legally, as these are common words, but I will just take it as a compliment and hope that their haute trending will become more original in the future.

That is why this week when I read about Nude Skincare trying to lay claim of the term "Nude," my eyes began to roll. Can a marketer really own the term “nude?” Bryan Meehan from Greenmont Capital, who co-founded Nude Skincare with Ali Hewson, seems to think so. They are moving forward with the lawsuit against Stella McCartney for her upcoming fragrance which she has named Nude. They are claiming stake in the branding of the word nude. Now I ask you, can you own a simple adjective as such? What do you think Pierre-Auguste Renoir would think with his 1910 painting entitled; Nude? Or Bill Blass and his 1990 fragrance also entitled Nude. Bill and Pierre might not be around today to stake legal claim in these commonly used vocabulary terms, but I ask you – should cosmetic companies who have overly aggressive legal council go on a vengeance against such simple terminology?

Short answer; YES!

My fellow Floridians and I have a little joke, that is – ever since Will Smith did the 1998 song/video; “Miami” - the town went to the crapper. Maybe that is why all of them have relocated to Fort Lauderdale and Palm Beach. Cut a decade later to Bravo’s new reality show; Miami Social which aired its season finale last night and it confirms why we moved away from that little sand dune back in the era of Versace’s murder.

Let’s recap why Miami Social is bad press for America’s 43^rd most populace’s city otherwise known as Miami. If you were to judge a book by its cover Bravo’s show is nothing more than a spin-off of the horny housewives franchise though this time they have added men, single women and bisexuals to the mix.  It rings true of the earlier days of MTV’s Real World, but the characters, I mean - real people here are a little more grown up, as viewers watch them dodge divorces, crazy girlfriends and nervous twitches (poor George). More importantly they are constantly being upstaged by non-cast members, ie: Lina (please don't bring her back!)

·         They are desperate to look good! Michael you do not need hair plugs, please ignore Ariel.

·         George you are so not over Sorah, get back with your ex-wife and stop making a mess out of your life. We are embarrassed for you!

·         Maria, go pick your kid up at boarding school and be a MOM!

·         Hardy, maybe you don’t want to get married to your girlfriend because you secretly are in-love with George. Come OUT already.

·         Katrina, love ya – but less mascara and eyeliner going forward and stop making your family work for you.

·         Ariel – I agree with your stance on Andrew Christian, if we had a fashion client behave like that at a casting – they would be so fired! Was he on something?

Ask yourself?

·         Were the storylines compelling?

·         Did you enjoy the cast?

·         Would you watch the second season (if they produce one)?

When are we going to stop watching these programs? They are getting old and boring and I for one am about ready to cancel my subscription to cable (again!).  Your thoughts?

The results are in! The team at Pierce Mattie Public Relations has compiled their annual "What’s Hot, What’s Not" list for 2010 pertaining to all things beauty, fashion, lifestyle and media. What’s in? The stiletto heel, Jeggings, Minx Nails, diesel fuel and the use of condoms have made a major come back over the pill. And what’s out? Skinny jeans, Starbucks, Hybrid Technology and Zoloft just to name a few.

What’s IN:

Fashion –

Annabel Tollman
UNIQLO
Velcro
Navaho Prints
Stiletto Heels
Tie Clips
The Boyfriend Jacket
Jeggings

Beauty –

Blushing Nails
Bouncy hair that is air dried
neuLash & Latisse
Fresh Cut Cedarwood
Injectables
Goth inspired makeup
Violet/Carnation Scents
Minx Nails
Invisalign
Push-up Bra

Accessories –

House of Harlow
Metal Statement Necklaces
Bib necklaces
Alexander Wang handbags

Lifestyle -

How To and DIY stories
Blog stories
Brewing your own coffee
Berlin
Diesel Fuel
Condoms
Farm Weddings
Vampires
Pilates
Your real figure
Wine
Life Coach

Media -

Oxygen
Open source
Helpareporter.com
Real Housewives Washington DC
iRex
Wendy Williams
Glee
Megan Fox
Alexandra Wentworth (comedian)
David Baldacci (novelist)
Roberta Gellis (romance)
Taylor Lautner
Katie Cassidy

What’s OUT:

Kate Moss seems to be everywhere lately; if she isn't aligning herself as a fashion designer for Top Shop, spokesmodel for David Yurman, muse or model, she is emerged in the beauty industry. Most notably are her recent fragrance launch for Vintage with Coty and advertisements for Parisienne with YSL. Is Kate Moss over exposed? Has she saturated every aspect of the industry to the point that we are getting tired of her?

Several PR veterans on twitter and FaceBook chatted with our team today expressing a sense of relief, sadness, fear and even joy that Oprah’s show is set to close in 2011. Why, you ask… for starters even though the Pierce Mattie team has had several clients on her show, so much so that we were featured in Inc. magazine for doing it in an article titled; The Oprah Effect - there is still an overwhelming amount of pressure put on by clients to their agency of record to secure a spot on her show.

You could be the best publicist in the world. You may have a great client who has an amazing product. But if you don’t pitch it in a passive aggressive way where the Oprah team “discovers” the brand and falls in love with it on their own thus prompting the segment producers to call your office for more details, you know the pitch will never work. (I am going to get in trouble for saying this!) Plus there is simply not enough room to get everyone on the show when her airtime this year has been filled with tabloid journalism.

Personally, I am happy she is moving on. It’s been a monopoly that though wonderful needs to end and leave more room for other shows. One hour of Oprah is simply not enough! She should have her own network. Truthfully I haven’t been fond of the topics this year; ape eaten face, another face shot off by a husband’s gun, mermaid girl, Mike Tyson., Whitney Houston, Sarah Palin, Jenna Jameson and that Mackenzie Phillips episode. It was more Maury Povich meets Barbara Walters to us than Oprah was to herself. Were those guests really “living their best life?” – as she puts it.

My concerns naturally jump over to the magazine, what does this mean for O, The Oprah Magazine? Will it be developed along with the Oprah Winfrey Network (OWN)? Or will Hearst kill the title? I am excited that she is getting her own network! This means more shows, more room to pitch, more space for clients to be on the network and hopefully less overly sensationalized guests like we have been seeing this season. I miss the fashion, beauty, wellness and lifestyle segments.

Daydreaming about fabulous clothes and extraordinary adventures in the wake of a recession sometimes seems to be my only escape.  With summer quickly approaching the urge to splurge on bizarre outings with the girls and romantic getaways with your sweetie can be overbearing, but retreating to the movies is an inexpensive way to escape the madness of everyday life. It's safe to say that in an economic state of uncertainty film studios opted to go risk-free this summer. Yes - let's give our viewers something that they have seen before and stay within the box. It's a sure way of getting a calculated ROI on your production investments. Nevertheless it's Part II.... this summer!

Sex and the City 2: Opening in theaters on May 28, 2010, this highly anticipated sequel is sure to top boxes offices opening weekend. Re-teaming the original energetic cast from HBO’s series “Sex and the City” this is sure to be a glitzy journey through New York City’s high-life-living.

The Twilight Saga: Eclipse: Caught up in a city ravaged by vampires, Bella finds herself in the midst of danger once again. Opening in theaters on June 30, 2010 audiences will see Bella on a rollercoaster ride of heart wrenching decisions in a power struggle between vampires and werewolves.

Shrek Forever After: In the final chapter of the animated series, Shrek plans to recapture his mojo to see what life would have been like if he never existed. Coping with the idea of being married to Princess Fiona and raising triplets, things get a little crazy when Shrek showcases his fierce public persona that no one is afraid of. Opening on May 21, 2010, this DreamWorks production is sure to be a hit nationwide.

Iron Man 2: Robert Downey Jr. returns to Iron Man 2 as Tony Stark, set to hit theaters May 7, 2010. His wealthy playboy character stands up against two arch nemeses. This film is not yet rated, but I am sure it will keep you in suspense every step of the way.

Daydreaming about fabulous clothes and extraordinary adventures in the wake of a recession sometimes seems to be my only escape.  With summer quickly approaching the urge to splurge on bizarre outings with the girls and romantic getaways with your sweetie can be overbearing, but retreating to the movies is an inexpensive way to escape the madness of everyday life. It's safe to say that in an economic state of uncertainty film studios opted to go risk-free this summer. Yes - let's give our viewers something that they have seen before and stay within the box. It's a sure way of getting a calculated ROI on your production investments. Nevertheless it's Part II.... this summer!

Sex and the City 2: Opening in theaters on May 28, 2010, this highly anticipated sequel is sure to top boxes offices opening weekend. Re-teaming the original energetic cast from HBO’s series “Sex and the City” this is sure to be a glitzy journey through New York City’s high-life-living.

The Twilight Saga: Eclipse: Caught up in a city ravaged by vampires, Bella finds herself in the midst of danger once again. Opening in theaters on June 30, 2010 audiences will see Bella on a rollercoaster ride of heart wrenching decisions in a power struggle between vampires and werewolves.

Shrek Forever After: In the final chapter of the animated series, Shrek plans to recapture his mojo to see what life would have been like if he never existed. Coping with the idea of being married to Princess Fiona and raising triplets, things get a little crazy when Shrek showcases his fierce public persona that no one is afraid of. Opening on May 21, 2010, this DreamWorks production is sure to be a hit nationwide.

Iron Man 2: Robert Downey Jr. returns to Iron Man 2 as Tony Stark, set to hit theaters May 7, 2010. His wealthy playboy character stands up against two arch nemeses. This film is not yet rated, but I am sure it will keep you in suspense every step of the way.

Daydreaming about fabulous clothes and extraordinary adventures in the wake of a recession sometimes seems to be my only escape.  With summer quickly approaching the urge to splurge on bizarre outings with the girls and romantic getaways with your sweetie can be overbearing, but retreating to the movies is an inexpensive way to escape the madness of everyday life. It's safe to say that in an economic state of uncertainty film studios opted to go risk-free this summer. Yes - let's give our viewers something that they have seen before and stay within the box. It's a sure way of getting a calculated ROI on your production investments. Nevertheless it's Part II.... this summer!

Sex and the City 2: Opening in theaters on May 28, 2010, this highly anticipated sequel is sure to top boxes offices opening weekend. Re-teaming the original energetic cast from HBO’s series “Sex and the City” this is sure to be a glitzy journey through New York City’s high-life-living.

The Twilight Saga: Eclipse: Caught up in a city ravaged by vampires, Bella finds herself in the midst of danger once again. Opening in theaters on June 30, 2010 audiences will see Bella on a rollercoaster ride of heart wrenching decisions in a power struggle between vampires and werewolves.

Shrek Forever After: In the final chapter of the animated series, Shrek plans to recapture his mojo to see what life would have been like if he never existed. Coping with the idea of being married to Princess Fiona and raising triplets, things get a little crazy when Shrek showcases his fierce public persona that no one is afraid of. Opening on May 21, 2010, this DreamWorks production is sure to be a hit nationwide.

Iron Man 2: Robert Downey Jr. returns to Iron Man 2 as Tony Stark, set to hit theaters May 7, 2010. His wealthy playboy character stands up against two arch nemeses. This film is not yet rated, but I am sure it will keep you in suspense every step of the way.

Daydreaming about fabulous clothes and extraordinary adventures in the wake of a recession sometimes seems to be my only escape.  With summer quickly approaching the urge to splurge on bizarre outings with the girls and romantic getaways with your sweetie can be overbearing, but retreating to the movies is an inexpensive way to escape the madness of everyday life. It's safe to say that in an economic state of uncertainty film studios opted to go risk-free this summer. Yes - let's give our viewers something that they have seen before and stay within the box. It's a sure way of getting a calculated ROI on your production investments. Nevertheless it's Part II.... this summer!

Sex and the City 2: Opening in theaters on May 28, 2010, this highly anticipated sequel is sure to top boxes offices opening weekend. Re-teaming the original energetic cast from HBO’s series “Sex and the City” this is sure to be a glitzy journey through New York City’s high-life-living.

The Twilight Saga: Eclipse: Caught up in a city ravaged by vampires, Bella finds herself in the midst of danger once again. Opening in theaters on June 30, 2010 audiences will see Bella on a rollercoaster ride of heart wrenching decisions in a power struggle between vampires and werewolves.

Shrek Forever After: In the final chapter of the animated series, Shrek plans to recapture his mojo to see what life would have been like if he never existed. Coping with the idea of being married to Princess Fiona and raising triplets, things get a little crazy when Shrek showcases his fierce public persona that no one is afraid of. Opening on May 21, 2010, this DreamWorks production is sure to be a hit nationwide.

Iron Man 2: Robert Downey Jr. returns to Iron Man 2 as Tony Stark, set to hit theaters May 7, 2010. His wealthy playboy character stands up against two arch nemeses. This film is not yet rated, but I am sure it will keep you in suspense every step of the way.

Daydreaming about fabulous clothes and extraordinary adventures in the wake of a recession sometimes seems to be my only escape.  With summer quickly approaching the urge to splurge on bizarre outings with the girls and romantic getaways with your sweetie can be overbearing, but retreating to the movies is an inexpensive way to escape the madness of everyday life. It's safe to say that in an economic state of uncertainty film studios opted to go risk-free this summer. Yes - let's give our viewers something that they have seen before and stay within the box. It's a sure way of getting a calculated ROI on your production investments. Nevertheless it's Part II.... this summer!

Sex and the City 2: Opening in theaters on May 28, 2010, this highly anticipated sequel is sure to top boxes offices opening weekend. Re-teaming the original energetic cast from HBO’s series “Sex and the City” this is sure to be a glitzy journey through New York City’s high-life-living.

The Twilight Saga: Eclipse: Caught up in a city ravaged by vampires, Bella finds herself in the midst of danger once again. Opening in theaters on June 30, 2010 audiences will see Bella on a rollercoaster ride of heart wrenching decisions in a power struggle between vampires and werewolves.

Shrek Forever After: In the final chapter of the animated series, Shrek plans to recapture his mojo to see what life would have been like if he never existed. Coping with the idea of being married to Princess Fiona and raising triplets, things get a little crazy when Shrek showcases his fierce public persona that no one is afraid of. Opening on May 21, 2010, this DreamWorks production is sure to be a hit nationwide.

Iron Man 2: Robert Downey Jr. returns to Iron Man 2 as Tony Stark, set to hit theaters May 7, 2010. His wealthy playboy character stands up against two arch nemeses. This film is not yet rated, but I am sure it will keep you in suspense every step of the way.

Daydreaming about fabulous clothes and extraordinary adventures in the wake of a recession sometimes seems to be my only escape.  With summer quickly approaching the urge to splurge on bizarre outings with the girls and romantic getaways with your sweetie can be overbearing, but retreating to the movies is an inexpensive way to escape the madness of everyday life. It's safe to say that in an economic state of uncertainty film studios opted to go risk-free this summer. Yes - let's give our viewers something that they have seen before and stay within the box. It's a sure way of getting a calculated ROI on your production investments. Nevertheless it's Part II.... this summer!

Sex and the City 2: Opening in theaters on May 28, 2010, this highly anticipated sequel is sure to top boxes offices opening weekend. Re-teaming the original energetic cast from HBO’s series “Sex and the City” this is sure to be a glitzy journey through New York City’s high-life-living.

The Twilight Saga: Eclipse: Caught up in a city ravaged by vampires, Bella finds herself in the midst of danger once again. Opening in theaters on June 30, 2010 audiences will see Bella on a rollercoaster ride of heart wrenching decisions in a power struggle between vampires and werewolves.

Shrek Forever After: In the final chapter of the animated series, Shrek plans to recapture his mojo to see what life would have been like if he never existed. Coping with the idea of being married to Princess Fiona and raising triplets, things get a little crazy when Shrek showcases his fierce public persona that no one is afraid of. Opening on May 21, 2010, this DreamWorks production is sure to be a hit nationwide.

Iron Man 2: Robert Downey Jr. returns to Iron Man 2 as Tony Stark, set to hit theaters May 7, 2010. His wealthy playboy character stands up against two arch nemeses. This film is not yet rated, but I am sure it will keep you in suspense every step of the way.

Daydreaming about fabulous clothes and extraordinary adventures in the wake of a recession sometimes seems to be my only escape.  With summer quickly approaching the urge to splurge on bizarre outings with the girls and romantic getaways with your sweetie can be overbearing, but retreating to the movies is an inexpensive way to escape the madness of everyday life. It's safe to say that in an economic state of uncertainty film studios opted to go risk-free this summer. Yes - let's give our viewers something that they have seen before and stay within the box. It's a sure way of getting a calculated ROI on your production investments. Nevertheless it's Part II.... this summer!

Sex and the City 2: Opening in theaters on May 28, 2010, this highly anticipated sequel is sure to top boxes offices opening weekend. Re-teaming the original energetic cast from HBO’s series “Sex and the City” this is sure to be a glitzy journey through New York City’s high-life-living.

The Twilight Saga: Eclipse: Caught up in a city ravaged by vampires, Bella finds herself in the midst of danger once again. Opening in theaters on June 30, 2010 audiences will see Bella on a rollercoaster ride of heart wrenching decisions in a power struggle between vampires and werewolves.

Shrek Forever After: In the final chapter of the animated series, Shrek plans to recapture his mojo to see what life would have been like if he never existed. Coping with the idea of being married to Princess Fiona and raising triplets, things get a little crazy when Shrek showcases his fierce public persona that no one is afraid of. Opening on May 21, 2010, this DreamWorks production is sure to be a hit nationwide.

Iron Man 2: Robert Downey Jr. returns to Iron Man 2 as Tony Stark, set to hit theaters May 7, 2010. His wealthy playboy character stands up against two arch nemeses. This film is not yet rated, but I am sure it will keep you in suspense every step of the way.

Daydreaming about fabulous clothes and extraordinary adventures in the wake of a recession sometimes seems to be my only escape.  With summer quickly approaching the urge to splurge on bizarre outings with the girls and romantic getaways with your sweetie can be overbearing, but retreating to the movies is an inexpensive way to escape the madness of everyday life. It's safe to say that in an economic state of uncertainty film studios opted to go risk-free this summer. Yes - let's give our viewers something that they have seen before and stay within the box. It's a sure way of getting a calculated ROI on your production investments. Nevertheless it's Part II.... this summer!

Sex and the City 2: Opening in theaters on May 28, 2010, this highly anticipated sequel is sure to top boxes offices opening weekend. Re-teaming the original energetic cast from HBO’s series “Sex and the City” this is sure to be a glitzy journey through New York City’s high-life-living.

The Twilight Saga: Eclipse: Caught up in a city ravaged by vampires, Bella finds herself in the midst of danger once again. Opening in theaters on June 30, 2010 audiences will see Bella on a rollercoaster ride of heart wrenching decisions in a power struggle between vampires and werewolves.

Shrek Forever After: In the final chapter of the animated series, Shrek plans to recapture his mojo to see what life would have been like if he never existed. Coping with the idea of being married to Princess Fiona and raising triplets, things get a little crazy when Shrek showcases his fierce public persona that no one is afraid of. Opening on May 21, 2010, this DreamWorks production is sure to be a hit nationwide.

Iron Man 2: Robert Downey Jr. returns to Iron Man 2 as Tony Stark, set to hit theaters May 7, 2010. His wealthy playboy character stands up against two arch nemeses. This film is not yet rated, but I am sure it will keep you in suspense every step of the way.

Daydreaming about fabulous clothes and extraordinary adventures in the wake of a recession sometimes seems to be my only escape.  With summer quickly approaching the urge to splurge on bizarre outings with the girls and romantic getaways with your sweetie can be overbearing, but retreating to the movies is an inexpensive way to escape the madness of everyday life. It's safe to say that in an economic state of uncertainty film studios opted to go risk-free this summer. Yes - let's give our viewers something that they have seen before and stay within the box. It's a sure way of getting a calculated ROI on your production investments. Nevertheless it's Part II.... this summer!

Sex and the City 2: Opening in theaters on May 28, 2010, this highly anticipated sequel is sure to top boxes offices opening weekend. Re-teaming the original energetic cast from HBO’s series “Sex and the City” this is sure to be a glitzy journey through New York City’s high-life-living.

The Twilight Saga: Eclipse: Caught up in a city ravaged by vampires, Bella finds herself in the midst of danger once again. Opening in theaters on June 30, 2010 audiences will see Bella on a rollercoaster ride of heart wrenching decisions in a power struggle between vampires and werewolves.

Shrek Forever After: In the final chapter of the animated series, Shrek plans to recapture his mojo to see what life would have been like if he never existed. Coping with the idea of being married to Princess Fiona and raising triplets, things get a little crazy when Shrek showcases his fierce public persona that no one is afraid of. Opening on May 21, 2010, this DreamWorks production is sure to be a hit nationwide.

Iron Man 2: Robert Downey Jr. returns to Iron Man 2 as Tony Stark, set to hit theaters May 7, 2010. His wealthy playboy character stands up against two arch nemeses. This film is not yet rated, but I am sure it will keep you in suspense every step of the way.

You may have already heard about the recent controversy surrounding a Black History Month parade at a Los Angeles elementary school. I read all about it on a very popular e-zine. Wondering how the two are connected? Step into the spotlight: RuPaul.

When first approaching this article, I thought the issue at hand was the fact that RuPaul was being questioned as a black role model and rejected by his ethnic community. This was until I dug deeper and realized that the teachers who selected the public figures for the parade were all Caucasian. Many have commented that the pictures of OJ, Rodman and RuPaul were included the procession as a joke; as a convicted robber/kidnapper, a disruptive basketball player and celebrity drag-queen would never be considered as “role-models”. Or would they? The general consensus is that OJ and Rodman are completely unsuitable, as their rise to fame as sports superstars has since been overshadowed by their well-documented misdemeanors. In a story of black and white, RuPaul is smack bang in the middle of the grey area, which surprises me as he is a successful, well-known black personality who has never been suspected of murder, convicted of robbery/kidnapping, or charged with spousal battery.

While some acknowledge RuPaul’s achievements, are others really saying that because the entertainer chooses to perform dressed in drag, he doesn’t provide a positive image for children in the black community? Ludicrous! RuPaul is a man who became famous by refusing to color within the lines, conform to “popular” society ideals or embrace the “mundane”. Sounds pretty inspiring to me! For all the Venustraphobes (people with a fear of beautiful women) out there; it’s important to remember that not everyone has walked the road of self-discovery. For young people growing up, struggling to discover who they are and where they fit in, RuPaul shines like a beacon of hope. Sounds like a cliché I know. I mean, I’m not saying that all confused boys should run to their mothers’ closets in search of eternal happiness…just that with realistic role models they can look up to, they can dare to dare to be different.

RuPaul himself said “My hope is that my career will be a shining example to children everywhere that life is more meaningful when you are not afraid to see all colors of the rainbow."

P.S. RuPaul’s Drag Race is one of the funniest shows I’ve ever watched. If he’s not an “American Idol”, I don’t know what is. Expand your horizons.

Image courtesy of insidesocal.com

There is an article on my favorite Real Housewife; Ramona Singer, in a recent issue of Daily News claiming interior designer; Rona Landman executed some upgrades to her condo for free in exchange for press on the show. The episodes of her were cut from the season and she is now spewing over it.

At Pierce Mattie PR I can tell you that this is not out of the norm - we often have our clients in fashion, jewelry and home furnishings comp their services especially when taping a reality show in hopes of obtaining good press. But its’ not always a guarantee. When the press does feature the client it does give them the best ROI on their services to drive their business. But Rona need's to remember PR is never 100% especially when you are dealing with the filming of a reality show. Maybe the segment wasn’t that interesting. Here are some things to keep in perspective…

The power of the reality show:

• Real Housewives of NY has over 2 million viewers
• Real Housewives of NY is Bravo’s #1 show this Spring
• Movers and shakers like Ramona Singer have a very high power of influence, regardless of whether or not you like them.

• Call New York Magazine, Architectural Digest, Gotham, Time Out NY, Chanel 1, E! Entertainment and ask for an editorial where Ramona lets reporters into her home and Rona co-ops the dialogue with them.
• Don’t give up, the pitch isn’t over, you can still secure some good hits from your hard work.
• Have Ramona put Rona’s contact information up on her website. That is what Alex did on her site last year when they renovated their Brooklyn brownstone listing all of their contractors.

Why we continue to like Ramona:

• Smart business women
• Ramona Singer Jewelry on HSN has the most unique designs.
• Mario Singer - her uber-hot husband, the hottest husband on the entire series; Atlanta, Orange County, NJ and NY combined Mario rocks. 

Concerns for the show this year:

• We will always root in Bethenny’s corner, so having Lu Anne, Jill and Kelly gang up on her only makes them look bad.
• We are bored to tears with Jill’s storyline this year and we are only in episode two. Stop being such a victim Jill. That little comment you made last night about “gays” – honey there are many scales of being gay. Why on earth you were asked to speak at GLAAD this year is beyond.
• Please get rid of Alex already, Brooklyn bore!

Carrie Prejean is going to hell. Or rather the former Miss California America may be if she’s doesn’t pay her bills. Prejean owes more than $64,000 to a Christian based public relations firm, according to TMZ.com. The beauty queen’s contract was terminated after pageant organizers learned she had posed partially nude and had made a sex tape. Ironically, during the Miss American 2009 pageant, she openly expressed her views against gay marriage based on her Christian upbringing.

Frankly, we think Prejean’s encounter with Hades is no more than what she deserves. Her latest hypocritical move— owing big money to a Christian group no less—is neither surprising nor shocking; it’s just Prejean. And the man upstairs can’t afford this one.

Regardless of her political beliefs, or as she calls them Biblical beliefs, our thoughts on the subject stems more to the hypocrisy in her daily life. Opposed to gay marriage or not, it’s hard to take the queen seriously. Basing your platform Christian beliefs and then getting all Jenna Jameson on us is the ultimate PR no, no. It’s like she’s Tiger Woods preaching abstinence; it just doesn’t work. Prejean, for the millionth time, please, pretty please, with an extra Amen on top, just practice what you preach. And pay your bills.

While the print world may be shrinking, one niche that continues to thrive are the tabloids. Which celebrity was wearing what, who's sleeping with who, breaking up with who and why in the world Brad Pitt has that ugly beard--there is a global thirst for celebrity news that keeps this aspect of the print world thriving. Celebrity beauty and fashion is universally appealing and nobody knows that more than Alexander Pugachyov, the new young publisher of Paris' daily, France-Soir. A publication that has been around since 1944.

We smell kitty litter, Kitty Kelley that is. Ms. Kelley’s latest unauthorized biography is of none other than Oprah Winfrey. From a PR standpoint we first thought, Kitty has some serious balls going up against “The O” in writing this non-fiction account of Winfrey's life. But from a PR standpoint we thought it was rather quite genius, at least from a book sales perspective. Though we can’t recover from the general idea that its just too taboo to write slanderous accounts that may or may not be true about the most successful black women alive today.

We deem it to be a little more acceptable if it was about a white politician who came from a good home and suddenly took a turn for the worse, ie; John Edwards. But that was actually Kelley's previous book on the Bush family and before that on the Regans. But a victim turned victorious who is seen by the world as the next coming of Christ is another story!

We are sure Kelley will find a home of press hungry media outlets willing to interview her such as The O’Reilly Factor, which is one of our least favorite programs in broadcast journalism today.

Kitty if you're reading this .... we can promise you Kelley that no one at Pierce Mattie will be reading your book or watching Bill on Fox for that matter.

In hopes of persuasion Kitty we have compiled a list of people we think you should research for your next biography after your media tour on Oprah: A Biography is over.

The short list of who Kitty Kelley should feature in her next biography:

• The Kardashian Family
• Steven Spielberg
• Stephanie Meyer
• Rupert Murdoch
• Ryan Seacrest
• Roman Polanski

Two summers ago when ten of us piled into the movie theatre one Saturday afternoon to watch Sex in the City – The Movie, we were beyond thrilled. A TV show being made into a movie, was a first. Usually it’s the other way around. But we were oh so pleasantly surprised as it was quite good.

When we heard part II was coming – we had full confidence it was going to be just as delicious. Though it was on our Pierce Mattie Summer Hot List I am now having second thoughts. Is it just me or are you a little nervous for the reception of Sex & the City Part II? I keep seeing footage being leaked out online. I have two very good reasons to be.

One – the entire cast is back, we have all four girls and Carrie’s two men but one character seems to have been not cast in Sex in The City Part II and this is a first. Any guess on whom that may be? No, try again. OK I will tell you. NEW YORK CITY. Where is Manhattan in this movie? The Big Apple is in itself its own character, not just a background for the four ladies to run around in. How will this movie score without our beloved metropolis?

Two – it takes place in Abu Dhabi. I think it’s great to show the Middle East in a positive way, I really do but the luxuriousness of shopping in the United Arab Emirates seems a little inappropriate right now, no? Our unemployment rate is still at 10%. Sex in the City has always been part fantasy, the clothes, the sex it’s all an escape from our day to day. But seriously?

Has Sex & the City forgotten that a very large demographic of their viewership is gay men and sexually liberated women? Sexual relations outside of a traditional, heterosexual marriage are a crime and punishments range from jail time, fines, deportation to the death penalty. So even if you are straight, I don’t think Samantha can go whore it up like she usually does, do you?

In 2005, twenty-six men were arrested at an Abu Dhabi hotel, after police discovered the men engaging in homosexual practices. In discussing the raid, Mohammed bin Nukhaira Al Dhahiri, Minister of Justice, Islamic Affairs and Auqaf stated, “There will be no room for homosexual and queer acts in the UAE. Our society does not accept queer behavior, either in word or in action.” Initial reports suggested that some of these men were ordered to be given experimental hormone treatments, although the government subsequently backed off from these statements. The men were all given a five year prison sentence. I may sound like a jaded queen here, but until we have human rights in that country, why would you want to go? Because it's opulent, exotic and forbidden? Go to Vegas for crying out loud!

Does this movie represent hypocrisy? It's OK to have gay friends, go to their weddings, but let's vacation in a country that kills them? No thank you!

So... Sara Jessica Parker’s reasons for shooting a movie in this place that doesn’t allow gay men and modern women is because…. (beats me). Rumors flew around last year that they would not even let the cast in the country and that most of the scenes had to be shot in Morocco. Maybe I am being prejudgemental. Sure there is a gay wedding, walks in front of Bergdorf’s and a night out on the town, but bringing your ex back into the mix for a scene in the Middle East, not sure how that will score with viewers.

My fingers are crossed that it’s going to be good and the storyline works! Make it work – please. I think several of us wanted to see Carrie go from tying the knot to having a baby, not having second thoughts about her marriage. Though the vibe in city is pro-divorce with divorce parties popping up all over the place. I just think it's high time for Carrie to grow up a little. 

From a PR standpoint I think I would feel better if I knew proceeds of ticket sales were going to human rights in the UAE. Putting gay stuff aside the UAE is such a huge violator of human rights in general.

I can't help but think as SNL's popularity waxes and wanes, that the Facebook fans who petitioned Betty White as host, were onto something. All of the publicity and fan fare surrounding the 88-year old comedian's SNL debut this past Saturday was certainly not minimized in the NBC boardroom, I am sure. The petition and eventually White's actual hosting of SNL created so much buzz, it is the kind of viral PR that brands often dream of.

Forget Justin Bieber or any other "hot now" musical act or actor hosting SNL, forget recycling former hosts. What they need is to tap into the vein of the American people once again by way of iconic comedians and actors. The boost in ratings Betty White gave to SNL alone should be evidence enough that the current emotional state of the country looks to nostalgia as feel good medicine. And Ms. White delivered, with great success, her ability to make us laugh and stay tuned into SNL as she appeared in each skit throughout the night. SNL should thank White's petitioners because Saturday night was ratings gold.

I hear there is a new petition out there now for Carol Burnett, and SNL should pay close attention. Certainly that is another sketch comic I can get behind and would tune in to see. How about you? Will legendary actors and musicians hosting SNL give it the publicity it needs to be brought back to life?

*Photo Source: Carol Burnett for SNL fan page

Who doesn't love iconic singer and actress, Liza Minnelli? I know we at Pierce Mattie PR remain fans. At least that is what HSN is betting on when Liza kicks off HSN's programming on June 30th to celebrate their 33rd birthday with the launch of The Liza Collection. This collection consists of fashion and jewelry that is said to be inspired by her wardrobe throughout her career. The timing could not be more perfect as Sex and the City 2 premiers this week, in which Liza has a cameo role. SATC fanatics are more crazed about the fashion than the plot line which hopefully carries over (no pun intended) to the entertainer's debut in the fashion category.

It seems the Kardashian sisters have become one of the biggest promotional powerhouses in the celebrity world lately. If they aren't promoting a weight loss system or some form of fashion, you can now find their faces promoting the new skin care line, PerfectSkin. With access to just about anything on the market, it is a consumer's understanding that if a celebrity endorses a product it's because it really works (or because they were offered the biggest monetary incentive?)

PerfectSkin follows a 3-step skin care regimen that appears simple enough: Cleanse, Tone and Moisturize. In a "want-it-now" society, this seems to make the product line an easy sell. Just 5 products, a quick and easy routine that promises effective results? Most people will be sold on this even without the Kardashian's endorsing it.

Another attention-grabber is that the product line claims to be able to target all skin types, even sensitive skin, which typically is difficult to do. Each of the Kardashian sister's is said to have a different skin type, hoping that consumers will identify with at least one of the sister's. 

Will this new skin care system sell because it works or because celebrity sister's are endorsing it?

The battle between Mel Gibson and Oksana Grigorieva were back in the limelight again last week, this time in regards to public relations expenses Grigorieva has incurred that she is demanding Gibson pay for. She claims the $84K in celebrity PR is for reputation management due to the rants of Gibson caught on tape that he alleges she leaked. I don't know about you, but waging a PR war publicly with the airing of dirty laundry, alleged domestic violence, "leaked" photos and tapes of phone conversations seem a little reminiscent of Kim Basinger-Alec Baldwin to me, does it to you?

Regardless of who is right or wrong, and there seems to be strong public opinion regarding both sides, there is one person who comes to mind that I feel is the perfect role model for handling a major PR crisis with grace and class: Elin Nordegren. Despite all of the reports that she caused Tiger Wood's initial accident in their driveway and the countless women who emerged from the woodwork with sorded tales of his indiscretions, she remained poised and kept what was clearly a marital issue between she and Woods simply between the two of them. She never leaked conversations, she never made accusations, she never gave exclusives to tabloids (with the exception of her recent PEOPLE Magazine interview--and she still was gracious in it) and she never commented in a negative way or attacked Wood's character publicly.

Second on my list? Sandra Bullock.

Grigorieva and Gibson, as well as future celebs looking to gain the sympathy of public opinion when it comes to their indiscretions and allegations should take a lesson from Nordegren and Bullock and follow their lead. What do you think?   

Photo source: The Buzz Media

At Pierce Mattie we often read the foreign print mags for a global view of the world around us. LOOK, a weekly high street fashion and celebrity magazine has become very popular in London for information on the latest and affordable fashion, beauty advice, and news for young women. In fact, it is Britain’s best selling fashion weekly!

When launched in February 2007, it had the most successful magazine launch in 17 years with a debut ABC (Audit Bureau Circulations rating) of 318,907. Since then it has continued to quickly grow in popularity.

The magazine offers everyday street fashion and beauty tips, as well as celebrity style and hair how-to’s. You will find pages and pages of photos featuring celebrities and women on the streets flaunting their own clothing creations- serving as inspiration for your inner fashionista! Edited by Ali Hall, LOOK also caters to the shopping desire of young women- providing them with the hottest beauty products to hit the market, and where to purchase the most up to date fashions and accessories. Additionally, celebrity gossip junkies can get their weekly fix of all that is happening in the world of the famous. From fashion news, to celebrity scandals, LOOK has it.

When a celebrity dies, it is a sound heard across the world. When an ordinary person dies, it goes unheard. It is a sad but true fact in our celebrity obessed culture. That being the case, Digital Life Sacrifice is a cause marketing campaign involving celebrities like Lady Gaga, the Kardashian sisters and Alicia Keys who will cease communication on Twitter and Facebook starting this Wednesday--thus a digital death per say-- until the AIDS/HIV charity, Keep a Child Alive, raises $1 million.

While a lot of reaction to the campaign is that the celebrities could easily donate $1 million themselves (or hey Kim Kardashian could've just charged it to her Kardashian Kard, if that hadn't already gone defunct), the bottom line is that celebrity involvement often helps a charity with a wide reach, awareness of the issue they stand behind...and most of all: money.

Sure, it's a bit self absorbed for the celebrities to think their fans will rush to make donations in an effort to reach the $1 million mark to get them back tweeting again...especially when most of us are thinking about how to afford paying the bills AND holiday gifts this year. But this is the most philanthropic time of year after all, and if their silence means money raised for a good cause, then so be it.

Johnny Depp is a long time user of Pierce Mattie's client Joico Hair Care. For the cover shoot and spread inside, hairstylist Karen Asano Myers, used the JOICO Curl Definer Crème and JoiShape products to style the actor’s hair.

If you’re working on hair care story be sure to give our Pierce Mattie  PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

Mass marketing has seemed to be the way to go for Vera Wang...that and exclusive partnerships, such as her partnership with Kohl's. She's successfully balanced the two without tarnishing her high-end profile. The Vera Wang brand has evolved into more than simply wedding dresses and stepping foot outside of the bridal industry has proven continued success for her company.

Kohl's saw an opportunity during a time when exclusive partnerships with high fashion designers were only beginning to emerge in department stores, such as at Target, JC Penney and Macy's. It was Kohl's formula for success that began many other collaborations, such as with Bobby Flay and Lauren Conrad and soon Jennifer Lopez and husband Marc Anthony. 

Now Vera Wang is adding cosmetics to her repertoire, which will be sold exclusively at Kohl's. This opens the door to something more than just fashion designers launching exclusives at Kohl's, but many more prestige cosmetic brands could find it appealing to market with the mid-retailer as well. 

ABC's got a brand new show and we at Pierce Mattie think it's looking to be a must see! Creator and producer, Christopher Murphey, developed a hot new medical drama for the network. With it's awesome cast and intriguing story line, it's sure to be exciting.

Former Desperate Housewives, Dana Delany stars as the main character. She plays the sharp and intelligent Dr. Megan Hunt. Dr. Hunt was a world renowned neurosurgeon, but was in a near fatal car crash that prohibited her to be able to work in the operating room. She was able to become a medical examiner which has caused her to be at odds with her coworkers. (Well, you have to admit, it would be hard to go from a neurosurgeon to a medical examiner and not have some power position issues!) Dr. Hunt works with a team of specialists to determine the cause of death for each of the bodies that end up on her exam table. With a cast full of promising actors including, Jeri Ryan as Dr. Kate Murphy and Windell Middlebrooks as Dr. Curtis Brumfield, this show is sure to generate dedicated viewers.

Even though it may seem like another medical drama added to ABC's nightly line up, (Private Practice or Grey's Anatomy anyone?) it does have it's own identity. So set your DVR's because beginning March 29, Body of Proof will be on Tuesdays at 10pm EST.

HarperCollins Children's Books announced today that it has acquired world rights to THE FAME GAME, a new series by Lauren Conrad—television star, fashion designer and author of the #1 New York Times bestselling L.A. Candy.  THE FAME GAME takes place in the world of reality TV and its fashionable starlets, and features a favorite character from L.A. Candy.

Madison Parker made a name for herself as best frenemy of girl-next-door-turned-reality-celeb Jane Roberts in the L.A. Candy books. Now she's ready for her turn in the spotlight and she'll stop at nothing to get it. But with backstabbing friends and family, relentless paparazzi, and tabloid scandals she can't control, Madison is going to have her work cut out for her.

The deal was negotiated by Farrin Jacobs, Editorial Director at HarperCollins Children's Books and Literary Agent Matthew Elblonk of DeFiore & Company, with Max Stubblefield at UTA. The first book in the three-book series will be published in Winter 2012.

Filled with characters both familiar (producer Trevor Lord and sister-from-hell Sophia) and new (Carmen, daughter of Hollywood royalty, and Jill, a struggling musician), Lauren Conrad's THE FAME GAME dishes gossip and drama at every turn.

In 2009, Lauren made her authorial debut with L.A. Candy, the behind-the-scenes story of a young girl who moves to L.A. and becomes the star of a reality television show. The first in the series, L.A. Candy was a #1 New York Times bestseller. The follow-up book, Sweet Little Lies, was also a #1 New York Times bestseller. The paperback of Sugar and Spice goes on sale this week, and contains a sneak peek at Conrad's new series, THE FAME GAME.

The Dukan Diet – The Secret to How Jennifer Lopez and Gisele Bundchen Lost their Post Baby Weight and to How Kate Middleton Looked Fabulous on her Wedding Day.

The Dukan Diet is a protein based diet designed by Dr. Pierre Dukan. It has been a bestseller in France for many years and has become a best seller across the globe after Carole Middleton introduced it to her daughter Kate, now Catherine, Dutchess of Cambridge, who lost two dress sizes for her big day (not that she really needed too!)

The diet does not control how much you eat, but focuses on a heavy protein intake. Like the Atkins Diet, the Dukan Diet is broken down into phases. The first phase, the Attack Phase, allows the dieter to eat only lean meats to boost the dieter’s metabolism. People generally lose 2-3 kilograms in 2-7 days because of their increased metabolism. The second phase, the Cruise Phase, adds 28 non-starchy vegetables to the lean protein diet. During this phase people will lose about 1 kg every week allowing the dieter to gradually achieve their targeted weight. The third phase, the Consolidation Phase, is aimed at preventing any future massive weight gain. It allows unlimited protein and vegetables every day with limited amounts of fruit, whole-grain bread, cheese and starch foods. It also gives the dieter 1-2 celebratory meals every week. The final phase, the Stabilization phase, is to ensure that the dieter maintains their target weight. The dieter must follow a few rules including eating only lean meat one day a week and eating oat bran a few times a week.

Mr. Entertainment himself, Chris Tucker, is making a comeback. After his comedic roles in Friday, The Fifth Element, and Rush Hour, the world has been yearning for more of Tucker's unique brand of laughs. JET catches up with the entertainer as he opens up about his family, parenting, religion, Michael Jackson, and his upcoming 15 City Comedy Tour.

(Photo: http://photos.prnewswire.com/prnh/20110811/CG51167)

History will be made with the Dr. Martin Luther King, Jr. Memorial Dedication on August 28 in our nation's capital. JET gives you insight to the events that led to this historic moment.

Summer is winding down, and this issue has the 12 Hottest Reality Shows premiering this fall. JET also has the scoop on La La Vazquez Anthony's new reality series — learn what she has to say about relocating to New York City following her husband's, Carmelo Anthony, much publicized trade. Plus, get the details on the new controversial reality show featuring plus size girls making it in the world of fashion, a hair battle spectacular, and more drama than you can handle.

JET scored another coup with singer Joe. The R&B crooner is making a Big Comeback this year with his brand new album The Good, The Bad, The Sexy, which is set to debut on September 27. Joe tells JET he's "going back to the mainstream sound of R&B," where "it's all about the feeling." With tracks such as Pull My Hair and Dear Joe, this album is sure to hit all the right notes and have fans feeling his love — just like they did in the 90s.

And, of course, every week…

The JET BEAUTY sizzles while JETSETTERS keep moving higher. And JET consistently delivers all of the Celeb Buzz, Editors' Picks, Photos, News, Politics and juicy scoops to keep you in the know about what's HOT & happening in Black America.

Be sure to check out how to win a Pair of Black Shaunie O'Neal Hot Island Shoes at jetmag.com today!

On newsstands nationwide August 22, 2011!

If it's hot, if it's happening, it's in JET!

Mr. Entertainment himself, Chris Tucker, is making a comeback. After his comedic roles in Friday, The Fifth Element, and Rush Hour, the world has been yearning for more of Tucker's unique brand of laughs. JET catches up with the entertainer as he opens up about his family, parenting, religion, Michael Jackson, and his upcoming 15 City Comedy Tour.

(Photo: http://photos.prnewswire.com/prnh/20110811/CG51167)

History will be made with the Dr. Martin Luther King, Jr. Memorial Dedication on August 28 in our nation's capital. JET gives you insight to the events that led to this historic moment.

Summer is winding down, and this issue has the 12 Hottest Reality Shows premiering this fall. JET also has the scoop on La La Vazquez Anthony's new reality series — learn what she has to say about relocating to New York City following her husband's, Carmelo Anthony, much publicized trade. Plus, get the details on the new controversial reality show featuring plus size girls making it in the world of fashion, a hair battle spectacular, and more drama than you can handle.

JET scored another coup with singer Joe. The R&B crooner is making a Big Comeback this year with his brand new album The Good, The Bad, The Sexy, which is set to debut on September 27. Joe tells JET he's "going back to the mainstream sound of R&B," where "it's all about the feeling." With tracks such as Pull My Hair and Dear Joe, this album is sure to hit all the right notes and have fans feeling his love — just like they did in the 90s.

And, of course, every week…

The JET BEAUTY sizzles while JETSETTERS keep moving higher. And JET consistently delivers all of the Celeb Buzz, Editors' Picks, Photos, News, Politics and juicy scoops to keep you in the know about what's HOT & happening in Black America.

Be sure to check out how to win a Pair of Black Shaunie O'Neal Hot Island Shoes at jetmag.com today!

On newsstands nationwide August 22, 2011!

If it's hot, if it's happening, it's in JET!

Mr. Entertainment himself, Chris Tucker, is making a comeback. After his comedic roles in Friday, The Fifth Element, and Rush Hour, the world has been yearning for more of Tucker's unique brand of laughs. JET catches up with the entertainer as he opens up about his family, parenting, religion, Michael Jackson, and his upcoming 15 City Comedy Tour.

(Photo: http://photos.prnewswire.com/prnh/20110811/CG51167)

History will be made with the Dr. Martin Luther King, Jr. Memorial Dedication on August 28 in our nation's capital. JET gives you insight to the events that led to this historic moment.

Summer is winding down, and this issue has the 12 Hottest Reality Shows premiering this fall. JET also has the scoop on La La Vazquez Anthony's new reality series — learn what she has to say about relocating to New York City following her husband's, Carmelo Anthony, much publicized trade. Plus, get the details on the new controversial reality show featuring plus size girls making it in the world of fashion, a hair battle spectacular, and more drama than you can handle.

JET scored another coup with singer Joe. The R&B crooner is making a Big Comeback this year with his brand new album The Good, The Bad, The Sexy, which is set to debut on September 27. Joe tells JET he's "going back to the mainstream sound of R&B," where "it's all about the feeling." With tracks such as Pull My Hair and Dear Joe, this album is sure to hit all the right notes and have fans feeling his love — just like they did in the 90s.

And, of course, every week…

The JET BEAUTY sizzles while JETSETTERS keep moving higher. And JET consistently delivers all of the Celeb Buzz, Editors' Picks, Photos, News, Politics and juicy scoops to keep you in the know about what's HOT & happening in Black America.

Be sure to check out how to win a Pair of Black Shaunie O'Neal Hot Island Shoes at jetmag.com today!

On newsstands nationwide August 22, 2011!

If it's hot, if it's happening, it's in JET!

Mr. Entertainment himself, Chris Tucker, is making a comeback. After his comedic roles in Friday, The Fifth Element, and Rush Hour, the world has been yearning for more of Tucker's unique brand of laughs. JET catches up with the entertainer as he opens up about his family, parenting, religion, Michael Jackson, and his upcoming 15 City Comedy Tour.

(Photo: http://photos.prnewswire.com/prnh/20110811/CG51167)

History will be made with the Dr. Martin Luther King, Jr. Memorial Dedication on August 28 in our nation's capital. JET gives you insight to the events that led to this historic moment.

Summer is winding down, and this issue has the 12 Hottest Reality Shows premiering this fall. JET also has the scoop on La La Vazquez Anthony's new reality series — learn what she has to say about relocating to New York City following her husband's, Carmelo Anthony, much publicized trade. Plus, get the details on the new controversial reality show featuring plus size girls making it in the world of fashion, a hair battle spectacular, and more drama than you can handle.

JET scored another coup with singer Joe. The R&B crooner is making a Big Comeback this year with his brand new album The Good, The Bad, The Sexy, which is set to debut on September 27. Joe tells JET he's "going back to the mainstream sound of R&B," where "it's all about the feeling." With tracks such as Pull My Hair and Dear Joe, this album is sure to hit all the right notes and have fans feeling his love — just like they did in the 90s.

And, of course, every week…

The JET BEAUTY sizzles while JETSETTERS keep moving higher. And JET consistently delivers all of the Celeb Buzz, Editors' Picks, Photos, News, Politics and juicy scoops to keep you in the know about what's HOT & happening in Black America.

Be sure to check out how to win a Pair of Black Shaunie O'Neal Hot Island Shoes at jetmag.com today!

On newsstands nationwide August 22, 2011!

If it's hot, if it's happening, it's in JET!

Mr. Entertainment himself, Chris Tucker, is making a comeback. After his comedic roles in Friday, The Fifth Element, and Rush Hour, the world has been yearning for more of Tucker's unique brand of laughs. JET catches up with the entertainer as he opens up about his family, parenting, religion, Michael Jackson, and his upcoming 15 City Comedy Tour.

(Photo: http://photos.prnewswire.com/prnh/20110811/CG51167)

History will be made with the Dr. Martin Luther King, Jr. Memorial Dedication on August 28 in our nation's capital. JET gives you insight to the events that led to this historic moment.

Summer is winding down, and this issue has the 12 Hottest Reality Shows premiering this fall. JET also has the scoop on La La Vazquez Anthony's new reality series — learn what she has to say about relocating to New York City following her husband's, Carmelo Anthony, much publicized trade. Plus, get the details on the new controversial reality show featuring plus size girls making it in the world of fashion, a hair battle spectacular, and more drama than you can handle.

JET scored another coup with singer Joe. The R&B crooner is making a Big Comeback this year with his brand new album The Good, The Bad, The Sexy, which is set to debut on September 27. Joe tells JET he's "going back to the mainstream sound of R&B," where "it's all about the feeling." With tracks such as Pull My Hair and Dear Joe, this album is sure to hit all the right notes and have fans feeling his love — just like they did in the 90s.

And, of course, every week…

The JET BEAUTY sizzles while JETSETTERS keep moving higher. And JET consistently delivers all of the Celeb Buzz, Editors' Picks, Photos, News, Politics and juicy scoops to keep you in the know about what's HOT & happening in Black America.

Be sure to check out how to win a Pair of Black Shaunie O'Neal Hot Island Shoes at jetmag.com today!

On newsstands nationwide August 22, 2011!

If it's hot, if it's happening, it's in JET!

The Dark Knight Rises is yet another one of Christopher Nolan’s much awaited Batman movies. It will be the third and last one of Nolan’s Batman series and so there is a lot of pressure on him to come up with something fabulous (and we’re not expecting anything less from him!) People love Batman movies and always have. The first Batman serial was released in 1943, and now, almost 70 years later, we’re still anticipating a new Batman movie.

The movie will star Christian Bale as Batman, Michael Caine as his trusted butler, Gary Oldman as Gotham City’s Police Commissioner and Morgan Freeman as Lucius Fox. Robin will not be in this film because Bruce Payne aka Batman is supposed to be much younger and has not yet met him. Since Joker was the villain in the last movie, everyone has been asking if Heath Ledger will be replaced. And the answer is out - he will not be replaced by anyone! We truly think he is irreplaceable – The Joker will always be synonymous with Heath Ledger.

But what are Batman movies without some bad guys? We obviously need Batman to save Gotham City from someone. This movie will feature Anne Hathaway as Catwoman and Tom Hardy as Bane. The movie will also feature Joseph Gordon-Levitt as a Gotham City beat cop.

News about Charlie Sheen being dropped from CBS’s Two and a Half Men was no surprise, but being replaced by Ashton Kutcher certainly was! Although a lot of people love Charlie Sheen’s character in Two and a Half Men, I was frankly getting quite bored of the same old plot line. Charlie gets drunk. Charlie meets girl. Charlie says goodbye to girl. Even if he had not verbally attacked Chuck Lorre publicly or had substance abuse problems, I think the show needed a new face. But the question is, is Ashton Kutcher a good replacement for Charlie Sheen or is this going to be a big fail?

I think Ashton Kutcher is a perfect choice for Two and a Half Men. Bored of the monotone the show had taken on prior to Sheen's departure, I am excited to see what Kutcher will bring to the table. While Sheen has recently only been himself (or Charlie Harper) on TV recently, Ashton Kutcher has played many different roles. He has played roles in romantic, comedy and action films and has shown that he can be versatile. Moreover, Ashton Kutcher already has a huge fan base, both because of his movies and because of his social networking skills. Seriously, who can hate this guy?

News about Charlie Sheen being dropped from CBS’s Two and a Half Men was no surprise, but being replaced by Ashton Kutcher certainly was! Although a lot of people love Charlie Sheen’s character in Two and a Half Men, I was frankly getting quite bored of the same old plot line. Charlie gets drunk. Charlie meets girl. Charlie says goodbye to girl. Even if he had not verbally attacked Chuck Lorre publicly or had substance abuse problems, I think the show needed a new face. But the question is, is Ashton Kutcher a good replacement for Charlie Sheen or is this going to be a big fail?

I think Ashton Kutcher is a perfect choice for Two and a Half Men. Bored of the monotone the show had taken on prior to Sheen's departure, I am excited to see what Kutcher will bring to the table. While Sheen has recently only been himself (or Charlie Harper) on TV recently, Ashton Kutcher has played many different roles. He has played roles in romantic, comedy and action films and has shown that he can be versatile. Moreover, Ashton Kutcher already has a huge fan base, both because of his movies and because of his social networking skills. Seriously, who can hate this guy?

Ellen Page is currently in production of two films scheduled for release in 2012. Her first film for the year is a comedy entitled Nero Fiddled and directed by Woody Allen. It is set in Rome and stars other major actors as well such as, Woody Allen (acting, producing and directing), Alec Baldwin, and Penelope Cruz. Judging by the cast alone - it has to be a good flick! The film depicts four different sets of family and friends that are visiting Rome for various reasons. I’m sure when they all start colliding we are in for a comedic treat.

Page’s other suspected 2012 film is called The East and is currently in the post-production phase!

I think Ellen Page is an extremely talented actress and succeeds spectacularly at the roles she takes on--especially at the brilliant age of 24! Will you be hitting the theater in 2012? Tweet us @PierceMattiePR!

Ellen Page is currently in production of two films scheduled for release in 2012. Her first film for the year is a comedy entitled Nero Fiddled and directed by Woody Allen. It is set in Rome and stars other major actors as well such as, Woody Allen (acting, producing and directing), Alec Baldwin, and Penelope Cruz. Judging by the cast alone - it has to be a good flick! The film depicts four different sets of family and friends that are visiting Rome for various reasons. I’m sure when they all start colliding we are in for a comedic treat.

Page’s other suspected 2012 film is called The East and is currently in the post-production phase!

I think Ellen Page is an extremely talented actress and succeeds spectacularly at the roles she takes on--especially at the brilliant age of 24! Will you be hitting the theater in 2012? Tweet us @PierceMattiePR!

Ellen Page is currently in production of two films scheduled for release in 2012. Her first film for the year is a comedy entitled Nero Fiddled and directed by Woody Allen. It is set in Rome and stars other major actors as well such as, Woody Allen (acting, producing and directing), Alec Baldwin, and Penelope Cruz. Judging by the cast alone - it has to be a good flick! The film depicts four different sets of family and friends that are visiting Rome for various reasons. I’m sure when they all start colliding we are in for a comedic treat.

Page’s other suspected 2012 film is called The East and is currently in the post-production phase!

I think Ellen Page is an extremely talented actress and succeeds spectacularly at the roles she takes on--especially at the brilliant age of 24! Will you be hitting the theater in 2012? Tweet us @PierceMattiePR!

Ellen Page is currently in production of two films scheduled for release in 2012. Her first film for the year is a comedy entitled Nero Fiddled and directed by Woody Allen. It is set in Rome and stars other major actors as well such as, Woody Allen (acting, producing and directing), Alec Baldwin, and Penelope Cruz. Judging by the cast alone - it has to be a good flick! The film depicts four different sets of family and friends that are visiting Rome for various reasons. I’m sure when they all start colliding we are in for a comedic treat.

Page’s other suspected 2012 film is called The East and is currently in the post-production phase!

I think Ellen Page is an extremely talented actress and succeeds spectacularly at the roles she takes on--especially at the brilliant age of 24! Will you be hitting the theater in 2012? Tweet us @PierceMattiePR!

From comedy to drama, there was no chauvinism in movie genre as to what constituted the top 3 breakout celebrities of 2011.  Although some more than others, hold a few notches under their belt when it comes to crafting a remarkable film, with a memorable performance, it seems to be of no shock which artists made the upper echelon of this year’s breakout celebs.

1. Ryan Gosling. (This is a no-brainer.) It seems strange that we would label the star of history’s favorite tearjerker, ‘The Notebook,’ a breakout celebrity of 2011.  Yet with Gosling’s riveting performances in each of his films:‘Crazy Stupid Love,’ ‘Drive,’ and ‘The Ides of March,’ this 31-year-old talent has more planned projects intended to shock our audiences.   Upcoming projects: 'The Place Beyond the Pines,''Gangster Squad,' 'Only God Forgives,' 'Logan's Run' and an untitled project, produced and directed by screenwriter Terrence Malick.

2. Emma Stone. This firecracker’s choice to convert a redhead wasn’t a dire decision. After landing her role as no angel in 2007’s film ‘Superbad,’ Stone coined herself as a comedic icon to America. However, it was her serious role in this year’s film ‘The Help,’ based on a best-selling novel that landed her a spot in the top 3 of breakout celebrities.  From comical redhead to curly-haired blonde, this starlet has more in store for us as well.  Upcoming projects:‘The Amazing Spider-Man,’ Gangster Squad,’ and ‘The Croods.’

3. Octavia Spencer. When it comes to breakout celebrities of 2011, age plays no part in qualification. Olivia Spencer, 41, stars as Minny Jackson, a maid in ‘The Help.’  Her memorable performance has audience members and critics talking of her potential to receive an Oscar for her work, as a fresh face on the big screen.  What’s next for Spencer? Only time will tell for this new actress.  I am certain that directors and producers will be fighting over this vivacious personality!

With each of these celebrities adjacent one another from film to film, with Ryan Gosling co-staring with Emma Stone in ‘Crazy Stupid love,’ to Emma Stone co-staring with Octavia Spencer in ‘The Help,’ it is no marvel that the artists’ triumphant vibes seem to radiate off one another. What type of role would you like to see these celebs play in 2012?

Who are your top 3 choices for breakout celebrities of 2011? Let us know by tweeting us @PierceMattiePR.

Were you distressed when Brooke Shields appeared on the cover of Cosmopolitan at 15 and Vogue at 14?  Then what’s this Dakota Fanning dilemma all about? The fact that Fanning, 17, has made an emergence on America’s most "scandalous" Cosmopolitan magazine has become quite the controversy. 

Is it because Dakota has the frame and face of a young girl?  Or is it more so due to the risqué words that surround her on the cover?  The choice of vernacular surrounding Fanning’s face is no revelation, as we all know what this subject matter of this particular magazine is and has been for years: sexual references and even sex-related tips. 

Is it really something to be discussed or are readers and bloggers simply creating an issue of scandal out of boredom?  Realistically, the magazine’s headlines would not change if the model pictured were to change, therefore in no way are the two related, nor are they mirroring any implications off of one another.

On the contrary, how do the mothers and fathers feel about their young Fanning fans, gazing at these titillating magazine headlines placed next to such a young and positive role model’s face and body?   

What do you think?  Let us know @PierceMattiePR.