The New York Post says Torssian Ron Torossian bought out the domain names of PR firms all over town.
September 10, 2006 -- WHEN Ronn Torossian of 5W Public Relations bought out the domain names of p.r. firms all over town, he forgot to buy the most important one of all: his own! Check out ronntorossianpr.com and it will direct you to a Summer's Eve Douche advertisement. "Let's call the man what he is," says our source who masterminded the prank. Torossian acted unfazed and told Page Six, "It's probably one of the many p.r. firms that I beat on a daily basis, and I welcome them to stand up and say who they are."
I was unaware of the backstory and that Ron's intention
"was to learn how long it would take 5W's competition to realize that they failed to protect there brand."
So I guess the lesson would be if you're going to spin Cybersquatting as an experiment in branding and protecting that brands name, protect your name first?!