Pierce Mattie Public Relations New York

Pierce Mattie recently attended the WeddingChannel Wedding Couture show back in October where he saw some ordinary wedding products dressed up to be amazing show pieces thanks to the crystals from Swarovski Crystal Lized.

Ordinary petite fours and truffles can be extraordinary when befitted with sparkling Swarovski crystals, which makes it a doubly nice treat for your guests!

Continue reading this post on our Jewelry PR blog

With the current state of the economy, companies may be questioning the value of PR and how publicity can directly translate into increased sales. I understand this and all too often our industry sees clients cutting PR from their budgets when it is the one thing that is most important in an economic downturn. The economy has caused the priorities of public relations to begin a seismic shift and our main focus is no longer solely about consumer awareness, but now includes the added challenge of positively impacting the bottom line. For the industry to remain afloat here are some public relations strategies we implement here at Pierce Mattie PR that we've found to be successful:

Located on Main Street in Concord, Massachusetts, Cynthia Cosmetics & More recently opened its doors to "Bring out your inner Goddess..." I recently took the opportunity to interview Cyndi King to learn more about her and her beauty company:

Pierce Mattie: Tell us more about Cynthia Cosmetics & More.

Cyndi King: We offer authentic mineral makeup, chirally correct skin care and the art of Joan Terrell Smith in the historic Grist Mill of Concord MA. Refill, reuse, recycle is at the heart of the makeup studio philosophy located above Main Streets Market & Café tucked in with Nesting and The Muse’s Window at the top of the stairs. Cynthia Cosmetics & More offers 10% off your purchase when presented with old conventional, traditional makeup or skin care products for recycling. All of our product packaging is recyclable and many are made with the ability to re-fill and re-use the bottle, brush or container that contains the product. Proceeds from the sale of the Revitalash lash conditioner and the Clarisonic professional skin care brush system go to cancer research.

Pierce Mattie: Concord Massachusetts is known for its great literature that comes from that town. It is the biggest little place in America. Are you going to plan anything like; A Book & a Makeover? Or having any book readings at your store while consumers talk shop on lip gloss and sunscreen?

Cyndi King: Absolutely! Our local book store is independently owned; most of the historic Concord shopping district is inhabited by independent businesses. My greatest wish is that when Diane Ranger releases her biography that she does so here in Concord at Cynthia Cosmetics & More! I plan to offer a reading area focused on wellness, skin care and cosmetics education. I feature the art work of Joan Terrell Smith, a locally born, award winning artist, now living in France. More of her work will be on display during the Art Walk in Concord on Saturday, May 16th, 2009. www.joanterrellsmith.com

The holiday season -- between Christmas and Valentine's Day -- is the most popular time of year for engagements with approximately 35-40 percent (550,000-650,000) couples getting engaged to be married over the next 12 to 18 months, according to The Wedding Report, with an estimated 2.2 million weddings projected in 2010*, more than 1.1 million brides will discover their unique bridal style as they plan every moment of their celebration. Get Married offers these brides a sneak peek of the top 10 bridal trends for 2010. From runway fashions and edible passions to techie automations and color saturations, the new bridal trends are all about personalization and expressing your unique bridal style.

"Bringing your unique wedding inspirations to life is as exciting as it is essential when creating the 'wow'-factor," said Stacie Francombe, founder and CEO of Get Married, a tri-media wedding lifestyle platform for passionate brides. "We encourage brides to be bold and adventurous, infusing the elements and styles that excite them in life in this momentous lifecycle occasion."

Following is a look at the top 10 bridal trends for 2010 as determined by Get Married's editorial and production teams as well as leading industry experts:

Despite what you may have heard, the publishing industry is not dead. In fact, four new media groups are capitalizing on the industry, as their start-ups are profitable in this economy. Even more interesting is that these groups are all headed by four former CurtCo Media executives.

3 Digit Media, LLC is the only one of these groups to be headed by a woman. Carla Blanco launched 3 Digit Media in 2003 after the success of publishing “805 Living,” a Los Angeles lifestyle magazine and self-proclaimed “go-to guide for living the good life” in the area code. She co-founded the company with Lynne Andujar. While revenue has been down in the recession, the niche focusing of this group, which recently began publishing “805 Weddings,” will ultimately make it a stand-out in the economy.

Coram Publishing, headed by Arthur Coldwells, focuses on the advantages of print media, including capitalizing on advertisement revenue. “Ultimate Motorcycling” is the group’s primary source of revenue with over 50,000 readers. The former CurtCo magazine (“Robb Report Motorcycling”), it was acquired by Coldwells in 2008. The zine targets upscale motorcyclists, who are primarily baby-boomers. And on a positive note, Coldwells believes that after the recession magazines will see a huge boost. A promising statement for the journalist of the future.

Good customer service has always been the sure fire way to land the best publicity on earth. When economic times were good, many companies bypassed emphasis on this principle and strictly built value based on which publications featured their products. Certainly if they had a showcase of magazine hits here and broadcast hits there, that certainly was enough to make people buy (and repeat buy), enough to make people trust and enough to get people talking about their brand...right?

Maybe this was the way before, but in a want-it-now generation coupled with a troubled economy, there is a shift back to the "old school" principles of listening to what your customers want, then delivering. Or in other words, putting the customer first again. And honestly, I for one, love retro business standards. We could argue that the fervor around social media + business along with the demise of our economic stability created the perfect storm.