Beauty pro division

The Makeup Show is an industry trade show that promotes networking, education and hands-on workshops. Unlike other Beauty trade shows, The Makeup Show focuses soley on the cosmetic industry. Run by the Powder Group and hosted at the Metropolitan Pavilion, last year’s event was a true cosmetics industry first with such industry giants as Sam Fine and Billy B. offering their expertise and well known brands such as M.A.C., Stila, Jane Iredale Cosmetics and Face Atelier educating makeup professionals on their brands. This year’s event is sure to be just as successful with 50 brands currently on the roster, including Shu Uemera, Awake Cosmetics and Becca Cosmetics, to showcase their products and promote their new lines.

This is a pro-only trade show and you must be an industry professional to be allowed entry into The Makeup Show; proof of profession and/or fashion/stylist/cosmetic student ID will be required, tickets must be purchased in advanced. My friend Elke von Freudenberg, who is a celebrity makeup artist, attended this event last year and said that the talents and education by Billy B. alone made it worth attending. Billy B. is on the schedule to once again grace those who attend with his exceptional wealth of talent.

Thanks to LVMH's recent 70% acquisition of Sack's, Brazil's major online beauty retailer, Sephora will now be accessible to Brazilian beauty mavens. This not only helps Sack's retain its foothold on the beauty market in Brazil, but will only benefit existing and future beauty brands being sold by Sephora.

Sephora's success and growth have definitely taken an upward turn as it has expanded from Europe into the U.S., further into JCPenney stores, as vending machines and now into other countries such as Brazil. And all eyes have been on the Brazilian personal care market as it continues to grow.

Do you live in Brazil? What are your thoughts on Sephora launching there?