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July 24, 2007

All That Glitters Is NYX Cosmetics

NYX is launching two glitter products, Glitter Mania Jumbo Pencils and Candy Glitter Liner, to add a little sparkle to your summer look.

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The Candy Glitter Liner will brighten your day by adding a punch of color to your makeup routine with 18 shades including Baby Pink, Disco Queen and Tangerine. NYX Cosmetics Candy Glitter Liners are long lasting liquid liners that go on wet and dry shiny. The micro glitter infused liners are hypo-allergenic and cruelty free, making them wearable for even the most sensitive skin types. Each Candy Glitter Liner is packaged in a sleek portable tube with a fun and flirty tassel on top. Candy Glitter Liners feature a smooth tip that doesn’t tug or skip on the skin so results are impeccable. Apply onto desired body area: face, hair, chest and wherever else you want to add some colorful sparkle.

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NYX Glitter Mania Jumbo Pencils create a stand out party look with a sweet scent in no time. NYX Cosmetics Glitter Mania Jumbo Pencils are chunky crayons of translucent color and long lasting glitter that smell as sweet as candy. The velvety smooth texture of the pencil and the long lasting, flake free formula is perfect to wear on the face and the entire body. Glitter Mania Jumbo Pencils are easier to apply than traditional loose glitter due to the mess free pencil form, making them perfect to take out for a night on the town. Glitter Mania Jumbo Pencils are available in 16 funky shades including Hampton (lime green), Ceramic (baby doll pink), and Pale Shrimp (peach), which all create an alluring and fun look.

Where to get it: www.nyxcosmetics.com

August 7, 2007

Cracked Heel Repair Push-Up Stick From Earth Therapeutics

A definite "beauty don't" is wearing sandals baring your cracked heels. Heal and deeply condition your worn and weathered heels with Cracked Heel Repair Push-Up Stick from Earth Therapeutics. Soothe rough, cracked heels with Cracked Heel Repair’s natural formula to smooth and soften cracked skin, restore moisture and pamper overworked feet with a mess-free application.

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Cracked heels are relieved with Earth Therapeutics’ natural formula of anti-septic tea tree oil and deeply nourished with shea butter, a natural emollient to repair, soften and protect dry, rough, cracked skin. Cracked Heel Repair Push-Up Stick is hypo-allergenic, contains no mineral oil and is paraffin free.

Key Ingredients: tea tree oil, shea butter, coconut oil, cocoa seed butter, beeswax, olive fruit oil, sunflower seed oil, sweet almond oil, vitamin A, and vitamin B

Application tip: For softer and smoother skin, push the stick up and apply daily to heels, feet, or any rough, dry patches such as elbows, knees or hands.

September 19, 2007

Dry, Cracked Hands Need Sugar Free Therapy Hand Butter By Treat

Just this past week Treat introduced the new ultra-healing, fragrance free and paraben free Sugar Free Therapy Hand Butter. This moisturizing mix of nutritious ingredients includes 25% wildcrafted shea butter, organic aloe and organic jojoba to create a soothing and healing hand Treat.

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Sugar Free Therapy is made twice as sweet by using ingredients that lend a hand to soothe the hands. Sugar Free Therapy is made with 25% shea butter sustainably grown and harvested in Ghana by a tribe of women who hand gather the nuts and hand process the butter out of the nuts. These pure, natural and organic ingredients provide long-lasting relief to even severe dry skin. Sugar Free Therapy is free of lanolin, which is can be known to irritate sensitive skin.

I personally fell in love with Treat's beauty products when I got a hold of their Bon Voyage collection of bath truffles. It was deliciously fragrant and wonderfully moisturizing. You can see my review on them here.

Treat is available at upscale boutiques and spas in the US and Canada and can be found online at Treatbeauty.com and Amazon.com.

September 21, 2007

Joico Spreads Hope For Breast Cancer With Skin Luxe Pink Vanilla Body Butter

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Joico and City of Hope are teaming up to spread hope for breast cancer awareness with NEW limited edition Skin Luxe Pink Vanilla Whipped Body Butter for dry-to-extra dry skin.

A percentage* of the proceeds from the sale of Skin Luxe Pink Vanilla Whipped Body Butter will be donated to City of Hope to help fund breast cancer research and education.

This decadent formula featuring antioxidant-rich Strawberries, Pure Vanilla Extract and a nourishing blend of Olive Oil, Safflower Oil and Aloe Vera, leaves dry, rough skin silky-soft, perfectly hydrated and protected.

Technology & Benefits

+ Strawberries: Rich in antioxidant Vitamin C and gentle alpha hydroxy acids, enhance the skin’s ability to protect itself against free radical damage and gently remove dead skin cells to reveal a smoother, fresher texture
+ Olive Oil: Restores lost lipids, leaving skin softer and silkier
+ Safflower Oil: An extraordinary hydrator, replenishes moisture
+ Aloe Vera: Soothes irritation as it replenishes moisture
+ Pure Vanilla Extract: Pleases the senses and leaves skin deliciously fragrant

*Joico, in conjunction with its parent company Zotos International, is making a $35,000 contribution to City of Hope.

City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a Comprehensive Cancer Center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's research and treatment protocols impact care throughout the nation. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics and shares its scientific knowledge with medical centers locally and globally, helping patients battling serious diseases. For more information, visit www.cityofhope.org.

Skin Luxe Pink Vanilla Whipped Body Butter (6.8 oz., $ 13.95 SRP) is available now in fine salons and spas nationwide. For more information about Joico, or to locate a Joico salon near you, please call 1-800-80-JOICO or visit www.joico.com

January 29, 2009

Aquafina Gets Into the Beauty Business

Aquafina, the PepsiCo water company, has 'gotten its feet wet' in the beauty industry. In partnership with Added Extras, a cosmetics manufacturing company that specializes in licensed cosmetics, Aquafina is providing personal care products in the form of bath & body, skincare, and lipcare.  

For skin care, Aquafina is debuting their Qusome delivery system in their Daytime Replenishment Moisturizer SPF 15. QuSomes are a breakthrough technology delivering "microscopic water balloons that are 1/50th the diameter of a strand of hair and are made up of multiple layers." The moisturizer is lighweight, with a a non-greasy formula of vitamin E and retinyl palmitate. It's what your skin thirsts add1338_055_F.jpgfor! Even better, Aquafina is an affordable mass market beauty product since they have a lower price point and it is what your wallet thirsts for. The premium bath and body line offers shower gels, body washes, and a shea body lotion for all under $6. Aquafina's beauty line started from its humble entrance into the lip balm market, now the company offers three options for premium lipcare including the trio lip balm.

The lip barlm contains botanicals jojoba oil and a flavor unique to Aquafina. Learn more about Aquafina Skincare via their website www.aquafinaskincare.com.

Are affordable skin care products such as Aquafina's Advanced Hydration Rx line going to outlast and thrive in the recession? Share your thoughts on the products and the new buying habits of this economy.

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June 15, 2009

L'Oreal Celebrates 100 years of Beauty and Cosmetics

L'Oreal has been developing hair and beauty products that have changed the way the world views fashion and beauty. This year L'Oreal celebrates 100 years of bringing brighter lips, longer lashes, smoother skin and shinier hair to women (and men) around the world. One hundred years in the business is a tremendous milestone, so we thought we’d venture back and deem the top five L'Oreal products of all time:

Continue reading "L'Oreal Celebrates 100 years of Beauty and Cosmetics " »

October 12, 2010

Tween Beauty PR with OPI for Justin Bieber Nail Polish Collection

Tween sensation Justin Bieber is dipping his fingers into the beauty industry...literally. It was just announced last week that he has partnered with Nicole for OPI to develop and market the One Less Lonely Girl collection of nail lacquers targeted to screaming teen Bieber fans everywhere. And just in time for the holidays of course.

Each nail polish in the collection is named after one of Bieber's songs: One Less Lonely Glitter (lavender), Step 2 the Beat of My Heart (heart-shaped glitter), Give Me The First Dance (silver), Prized Possession Purple (grape), Me + Blue (dark blue) and OMB! (bright red.) Targeting a demographic where an equally attractive pricepoint is important means that the collection will be sold at mass retailers like Walmart (December) and Target (February.)

While there are no Justin Bieber fans in my household (I have 4 boys who cover their ears when they hear his name), I have to say this is a stroke of brilliance for Bieber's marketing team. Not only will teen girls now have clearer skin with ProActive, but now they'll have equally stylish nails with OPI. I predict that before Bieber's star burns out, there will be a hair care line as well. Thoughts?

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