Beauty pro division

If you have problems serving healthy foods because of the prices, you'll find these tips to be just what you need to eat healthy on a budget.

1. Eliminate junk food
Doing your shopping on your own is the easiest way to shop, as children and sometimes spouses are usually the ones requesting junk food. Shopping alone will prevent this, and ensure that you only buy the foods you need.

2. Water or milk instead of soft drinks
You can still enjoy your favorite drinks at a sporting event or night out, although you should stick with the smallest size when shopping to save money and calories. Children and even adults need milk or milk products on a daily basis. Milk will also help you get strong and provides calcium for healthy bones and healthy teeth.

Tucked away in beautiful West Chester Pennsylvania is a boutique filled with decadently high-end beauty products (Hourglass, Fresh, Kiss Me, Becca) that has all of the locals raving. While Plain Jane is known for its intimate at-home setting (you'll feel like you are simply sharing makeup with a girlfriend) they are most known for their fabulous makeup parties. Where else can you sip champagne while choosing just the right lipstick other than your own powder room, of course.

Plain Jane offers the Powder Room party every Wednesday from 5pm-8pm. Play with color, talk to a makeup artist about your skin and ideas for a new look and get transformed as they work their magic. Sipping cocktails, gabbing with girlfriends and being pampered? This is my idea of fun.

Plain Jane has First Friday parties or better yet, you can customize a party to suit your needs. Pampering your best girlfriends with sugar scrubs, face masks, hair styling and makeup applications--we all love to be pampered, why not make it a celebration and share it with your friends?

With a few accolades to their name such as the Best of Philly Best Cosmetic Store award and two Best of the Main Line awards, Plain Jane owners Annie Moretti and Michele Robins have what it takes to make sure that you walk away from their boutique having just had an "experience" and not just another shopping day.

With Memorial Day come and gone, the unofficial start to summer is upon us. Before you head to the beach, it’s time to groom some unkempt [bikini] areas, get your body bronzed and dress up your beach wear for a trip to the shores that will rival summers past.

Bronzed Babe
Waxing “down there” is only half the prep for your day in the sun. Unless you’ve been lying in damaging tanning beds, chances are you could use a little color to help camouflage dimples and accentuate all the right curves. JOICO Skin Luxe Golden Shimmer allows you to show off your tan in its entire golden splendor, without the harmful effects from sun exposure. This luxurious, coconut-scented lotion builds an even, natural-looking tan without the dangers of sun bathing, while imparting a light touch of sexy, tan-enhancing shimmer on the skin.
For retail info, call 1-800-80-JOICO or visit www.JOICO.com; $15.95

CVS Could Soon Stand for "Central Vanity Station" 

A few weeks ago I ran out of my moisturizer, but had to settle for a “hold-me-over” at my local CVS since I didn’t have the time to visit Sephora.  I walked to the normal space in the front corner of the store where the beauty products were always housed, but what I found wasn’t what I was expecting.  Halogen lighting dimly peeked through the glass that replaced the ugly metal shelving and a pleasant well-dressed woman stood behind a podium and asked if I needed any help finding something.  Had I walked into the right store? This is CVS?

My positive reaction to the amped up beauty offerings was obviously one of many. According to Women’s Wear Daily, the chain just released drafts to open beauty emporiums called Beauty 360 beside their drugstores that will house what they call “department store or specialty store” skincare, fragrance, and cosmetics brands.  The store will be its own entity with a breezeway to walk from the regular CVS to the new Beauty 360.

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When it comes to beauty products and services, what is your most trusted source for review?  While the ‘Best of Allure’ stamp of approval is well trusted by beauty consumers, isn’t word of mouth more powerful for an appearance-altering product or service?  

That could be why Sephora recently enhanced its rating and review system at sephora.com.

When it comes to beauty services, I am indebted to the various online critique sites.  And yes, I leave reviews as well to enhance the practice for other salon junkies.  A question that must remain on our minds is how reliable are these reviews from our virtual friends?  What doesn’t stop companies from writing their own positive reviews about themselves?

Sephora’s new highly monitored system has a number of improvements that attempt to avoid these falsehoods and bring the relevance of online reviews to a whole new level.  First, they provide guidelines for users who wish to review a product including reserving the right to disapprove a review.  They also safeguard the expert reviews with “badges” that appear next to their user name. The improved review system also features a question and answer forum function that allows the beauty seeker to ask a specific question of the user community.

Borghese is having a sample sale just in time for Mother's Day! I am a big Borghese fan (I love their Fango Mud!) See details below:

Cosmetics, Skincare & Gift Sets--

Cash only, Bring your own bag
Tues, May 5th - Wed, May 6th
10am-2pm
10 East 34th Street, 3rd fl btwn. 5th Ave & Madison Ave

The NPD Group, Inc., a leading market research company, reports first half (January thru June) 2009 retail sales of U.S. prestige beauty^* industry equaled $3.7 billion, an overall dollar decline of -7 percent versus first half 2008. June 2009 brought the 11^th consecutive month of negative prestige beauty performance. Fragrance, makeup, and skincare contributed to the dollar decline. While sales struggled overall, there were some positives in each category.

Yissum Research Development Company Ltd., the technology transfer arm of the Hebrew University of Jerusalem, presents EtoCleanTM, a new antiviral hand sanitizer which has been found to be highly effective against the swine flu virus. The novel product was invented by Professor Elka Touitou from the School of Pharmacy, of the faculty of Medicine at the Hebrew University of Jerusalem, and is being developed by Novel Therapeutic Technologies (NTT), a spin-off company of Yissum.

“EtoClean appears to completely inactivate the swine flu virus almost immediately, while most hand sanitizers available on the market today were not tested specifically for swine flu”
Results of tests conducted on clinically isolated H1N1 virus from patients, the actual pandemic strain of the virus, demonstrate that the innovative composition completely inactivates the swine flu virus within 15 seconds of exposure. The tests were carried out according to the American Society for Testing and Materials protocol in a FDA certified laboratory in the U.S.

"EtoClean appears to completely inactivate the swine flu virus almost immediately, while most hand sanitizers available on the market today were not tested specifically for swine flu," said Yaacov Michlin, President & CEO of Yissum. “Yissum and NTT are currently seeking a strategic partner for the further development of this product, which has clear potential to provide a solution for the spreading of viral infectious diseases."

The new sanitizer exhibits microbicidal and antiviral properties effective for sanitizing a variety of surfaces, foods and skin. As such, it is developed by NTT as a full range of products for different sanitizing uses in various pharmaceutical forms. Furthermore, the novel sanitizer compositions contain GRAS (Generally Regarded As Safe) ingredients, which are safe for use and environmentally friendly. It does not dry the skin, allowing for the frequent use of the product and leaving a pleasant feeling after application. In addition, the product inactivates also many non-enveloped viruses, such as the hepatitis and noroviruses, which are not susceptible to regular alcohol-based sanitizers.

The work of Prof. Touitou, a worldwide authority in the drug delivery field, focuses on the design of novel carriers for enhanced drug absorption and efficiency. Two start-up companies, NTT and Eden Oils, which are based on her innovative platform technologies, are developing a number of novel pharmaceutical products. Another of her innovative technologies, for treating pain, was recently licensed to Z-Cube, the corporate venture arm of the Italian pharmaceutical firm Zambon.

Thanks to LVMH's recent 70% acquisition of Sack's, Brazil's major online beauty retailer, Sephora will now be accessible to Brazilian beauty mavens. This not only helps Sack's retain its foothold on the beauty market in Brazil, but will only benefit existing and future beauty brands being sold by Sephora.

Sephora's success and growth have definitely taken an upward turn as it has expanded from Europe into the U.S., further into JCPenney stores, as vending machines and now into other countries such as Brazil. And all eyes have been on the Brazilian personal care market as it continues to grow.

Do you live in Brazil? What are your thoughts on Sephora launching there?

If you ever wanted beautiful, stronger and healthier looking nails, Perfect Formula may just have what you have been searching for! Perfect Formula will take brittle, torn nails and revive them. Whether your nails have been damaged by acrylic, gel, or glue, their products are made to produce healthy nails through their formulated products unparalleled in the beauty industry. The founder of Perfect Formula, Shari Gottesman, has been in the nail industry for over 15 yrs with extensive background in creating her own nail care and lacquer products.

Depending on the different nail concerns you may have, Perfect Formula has created the fool-proof supplements for those with brittle nails, weak nails, thin nails, and/or dry cuticles. For instance, for brittle nails, Perfect Formula introduces Strong Nail Strengthening Therapy ($29.50) which contains Jojoba oil and Keratin. Jojoba oil is used to moisturize the nails effectively and easily as the Keratin is used to strengthen the protein within the nails.

Another popular and best selling treatment from Perfect Formula is the Pink Gel Coat ($30) dubbed as the “Suit of Armor” for nails. The Pink Gel Coat creates a sheer pink, protein-rich coating for nails to grow longer and stronger. Seen on QVC, Pink Gel Coat improves the overall appearance and color in the nails. The patent formula contains an optical brightener to enhance the natural color in your nail bed and to get rid of any discoloration within the nail. Suitable for any nail type, the Pink Gel Coat is easy to use and manage.

In addition, the Perfect Formula even has a lacquer line - Perfect Color nail polish ($15) with “Instant Strength Technology.” The same strengthening technology used in the nail care line is also used for their lacquer line to give an instant strength and thickness to the nail with their custom designed applicator.Perfect Color is also Toluene, Formaldehyde, and Dibutyl Phthalate free.

You can visit Perfect Formula online at www.perfectformulas.com.

Tween sensation Justin Bieber is dipping his fingers into the beauty industry...literally. It was just announced last week that he has partnered with Nicole for OPI to develop and market the One Less Lonely Girl collection of nail lacquers targeted to screaming teen Bieber fans everywhere. And just in time for the holidays of course.

Each nail polish in the collection is named after one of Bieber's songs: One Less Lonely Glitter (lavender), Step 2 the Beat of My Heart (heart-shaped glitter), Give Me The First Dance (silver), Prized Possession Purple (grape), Me + Blue (dark blue) and OMB! (bright red.) Targeting a demographic where an equally attractive pricepoint is important means that the collection will be sold at mass retailers like Walmart (December) and Target (February.)

While there are no Justin Bieber fans in my household (I have 4 boys who cover their ears when they hear his name), I have to say this is a stroke of brilliance for Bieber's marketing team. Not only will teen girls now have clearer skin with ProActive, but now they'll have equally stylish nails with OPI. I predict that before Bieber's star burns out, there will be a hair care line as well. Thoughts?

Sephora isn't the only beauty retailer making waves...Ulta, beauty retailer of mass, prestige and salon products, as well as in-house salons to boot, reported an increase in sales in the third quarter of this year compared to the same time period last year, and an increase for 2010 overall. I like the sound of that.

It sounds like the beauty industry is making gains again and that's good news for everyone. If consumers are buying more personal care items again, then it may be the sign that we're getting back on track for spending overall. Can we say we are out of a recession yet? Please?

Ulta's profit may have also risen due to the great promotions they always have going on discounting their sku. Consumers may want the cosmetics, fragrance and skin care, but at a lower pricepoint than if they went directly to the department store. Well, honestly, who doesn't?

What do you think? 

Mass marketing has seemed to be the way to go for Vera Wang...that and exclusive partnerships, such as her partnership with Kohl's. She's successfully balanced the two without tarnishing her high-end profile. The Vera Wang brand has evolved into more than simply wedding dresses and stepping foot outside of the bridal industry has proven continued success for her company.

Kohl's saw an opportunity during a time when exclusive partnerships with high fashion designers were only beginning to emerge in department stores, such as at Target, JC Penney and Macy's. It was Kohl's formula for success that began many other collaborations, such as with Bobby Flay and Lauren Conrad and soon Jennifer Lopez and husband Marc Anthony. 

Now Vera Wang is adding cosmetics to her repertoire, which will be sold exclusively at Kohl's. This opens the door to something more than just fashion designers launching exclusives at Kohl's, but many more prestige cosmetic brands could find it appealing to market with the mid-retailer as well. 

If you are looking for a lip gloss that makes your lips look full and healthy, Buxom Lips is the brand for you. Part of the Bare Escentuals family of cosmetics, Buxom has now become a much bigger line and in addition to carrying lip products, they now carry eye makeup, tools and accessories, beauty minis and value sets. 

Buxom Lips have vitamins A and E which have antioxidants that keep your lips feeling soft, smooth and healthy. So while most lip glosses are not good for your lips, Buxom Lips improves your lip's health and give them an immediate volume boost. Moreover, the lip products by Buxom do not use any Parabens, Sulfates, and Phthalates, because the Buxom brand believes healthy lip care is very important for beautiful lips.

black|Up Cosmetics is one of the leading cosmetics brands in Europe and was voted the nation’s #1 ethnic makeup brand. Although the cosmetics line has been around since 1999 in France, it was only launched in the U.S. last December and has received a lot of positive feedback. What is so unique about this line is that it is the first makeup artist brand that specializes in products for women of color. However, this does not mean that it is exclusively for women of color. The creators of this line realized that most cosmetics brands do not have products serving to different skin tones. Therefore, with black|Up, they created a line that has products for women of all ethnic backgrounds.

black|Up recently signed Celebrity Makeup Artist, Mylah Morales, as their brand ambassador. I think that Mylah Morales is a great match for black|Up because she has a lot of experience with working with people of different skin tones. She has worked with celebrities such as Rihanna and Kim Kadarshian and always used the makeup that worked best with their individual skin type and tone. Morales loves playing with colors and believes that everyone, regardless of skin tone, should use color to give their skin a healthy glow.

black|Up is currently available in approximately 200 retail locations, but is not yet available in any stores in the U.S. However, you can buy their products from the black|Up website. The Managing Director for black|Up is currently looking for locations to set up the brand’s first retail store in the U.S. Last we heard, they were deciding between New York and Los Angeles. Which one do you think should be the first location and why? Tweet us @PierceMattiePR.

black|Up Cosmetics is one of the leading cosmetics brands in Europe and was voted the nation’s #1 ethnic makeup brand. Although the cosmetics line has been around since 1999 in France, it was only launched in the U.S. last December and has received a lot of positive feedback. What is so unique about this line is that it is the first makeup artist brand that specializes in products for women of color. However, this does not mean that it is exclusively for women of color. The creators of this line realized that most cosmetics brands do not have products serving to different skin tones. Therefore, with black|Up, they created a line that has products for women of all ethnic backgrounds.

black|Up recently signed Celebrity Makeup Artist, Mylah Morales, as their brand ambassador. I think that Mylah Morales is a great match for black|Up because she has a lot of experience with working with people of different skin tones. She has worked with celebrities such as Rihanna and Kim Kadarshian and always used the makeup that worked best with their individual skin type and tone. Morales loves playing with colors and believes that everyone, regardless of skin tone, should use color to give their skin a healthy glow.

black|Up is currently available in approximately 200 retail locations, but is not yet available in any stores in the U.S. However, you can buy their products from the black|Up website. The Managing Director for black|Up is currently looking for locations to set up the brand’s first retail store in the U.S. Last we heard, they were deciding between New York and Los Angeles. Which one do you think should be the first location and why? Tweet us @PierceMattiePR.

HSN continued its role as an innovative force in the prestige fragrance industry with the successful debut of Jennifer Lopez's Love & Light fragrance.  Lopez made a live guest appearance on the network to launch her latest scent.  The debut love of Love and Light was one of the most successful launches of her branded fragrances, selling more than 51,000 units.  

During the premiere hour of the launch of Love and Light, Jennifer said, "I am passionate about fragrance.  HSN is the perfect place for me to tell my story and share what I love with my fans."  Throughout the day, she shared the inspiration behind her newest fragrance and chatted with fans and friends who called in, including Khloe Kardashian, who purchased the scent as a wedding gift for her sister Kim.  Jennifer's mom, Lupe, also surprised viewers with a special appearance, sharing personal stories and anecdotes from Jennifer's childhood.

HSN's 34th Birthday celebration continues through July 31 with special appearances by some of HSN's most famous personalities including: Serena Williams on July 18; Martha Stewart and Tori Spelling on July 21; Mariah Carey on July 25; Vern Yip on July 26; and IMAN on July 28 and 30.

HSN continued its role as an innovative force in the prestige fragrance industry with the successful debut of Jennifer Lopez's Love & Light fragrance.  Lopez made a live guest appearance on the network to launch her latest scent.  The debut love of Love and Light was one of the most successful launches of her branded fragrances, selling more than 51,000 units.  

During the premiere hour of the launch of Love and Light, Jennifer said, "I am passionate about fragrance.  HSN is the perfect place for me to tell my story and share what I love with my fans."  Throughout the day, she shared the inspiration behind her newest fragrance and chatted with fans and friends who called in, including Khloe Kardashian, who purchased the scent as a wedding gift for her sister Kim.  Jennifer's mom, Lupe, also surprised viewers with a special appearance, sharing personal stories and anecdotes from Jennifer's childhood.

HSN's 34th Birthday celebration continues through July 31 with special appearances by some of HSN's most famous personalities including: Serena Williams on July 18; Martha Stewart and Tori Spelling on July 21; Mariah Carey on July 25; Vern Yip on July 26; and IMAN on July 28 and 30.

Beauty Encounter (www.beautyencounter.com), a premier online source for all things fragrance and beauty and specializing in hard-to-find niche products, was awarded an EXCELLENT rating by STELLAService, a third-party rating company that identifies the best in online customer service. The high rating is an indication that Beauty Encounter is a business that goes the distance to create good customer experiences through easy and convenient checkouts, helpful product information, and an intuitive website layout.

STELLAService rates thousands of retailers each year across a broad array of criteria including: usability and online tools, shipping, delivery, and returns, and customer support. Before qualifying for the exclusive STELLAService customer service seal, Beauty Encounter was subjected to a rigorous evaluation process that also included analyzing over 300 unique customer service metrics and features. The EXCELLENT rating was accessed through the performance of both service and system components, with service components emphasizing the human elements of a company's interaction with customers and system components stressing the technological elements.

"We understand the importance of customer service and uphold it as a high priority," says Jacquelyn Tran, Founder and CEO of Beauty Encounter. "The EXCELLENT recognition received from STELLAService is a wonderful accomplishment that really goes to prove that when it comes to customer service, we want to make our customers' experience with us a positive one each and every time."

With a dedicated team working around the clock, 24 hours a day and 7 days a week, Beauty Encounter is excited to continue serving its customers. The STELLAService seal will appear on its site in hopes of giving its customers an even greater sense of assurance during every interaction at BeautyEncounter.com.

Beauty Encounter (www.beautyencounter.com), a premier online source for all things fragrance and beauty and specializing in hard-to-find niche products, was awarded an EXCELLENT rating by STELLAService, a third-party rating company that identifies the best in online customer service. The high rating is an indication that Beauty Encounter is a business that goes the distance to create good customer experiences through easy and convenient checkouts, helpful product information, and an intuitive website layout.

STELLAService rates thousands of retailers each year across a broad array of criteria including: usability and online tools, shipping, delivery, and returns, and customer support. Before qualifying for the exclusive STELLAService customer service seal, Beauty Encounter was subjected to a rigorous evaluation process that also included analyzing over 300 unique customer service metrics and features. The EXCELLENT rating was accessed through the performance of both service and system components, with service components emphasizing the human elements of a company's interaction with customers and system components stressing the technological elements.

"We understand the importance of customer service and uphold it as a high priority," says Jacquelyn Tran, Founder and CEO of Beauty Encounter. "The EXCELLENT recognition received from STELLAService is a wonderful accomplishment that really goes to prove that when it comes to customer service, we want to make our customers' experience with us a positive one each and every time."

With a dedicated team working around the clock, 24 hours a day and 7 days a week, Beauty Encounter is excited to continue serving its customers. The STELLAService seal will appear on its site in hopes of giving its customers an even greater sense of assurance during every interaction at BeautyEncounter.com.

Born of the LUSH Cosmetics bloodline, STEAMCREAM is a multi-purpose moisturizer for the face, body and hands created through a revolutionary “Steam Infusion” manufacturing process in which the high quality, natural ingredients emulsify producing a light, glossy cream that breaks down immediately on contact with the skin for maximum absorption and benefits.

What also makes STEAMCREAM so unique is its packaging. Each cream is packaged in limited edition, recyclable, reusable tins designed by a team of artists from around the world. And while most of the time it should be what's in the package that counts, we can say that STEAMCREAM hits the jackpot by offering something funky to look at, while delivering an exceptional product.

STEAMCREAM is UK-based, although last year and this past summer we heard that it was coming to the states...but from their website (and their fan page) it doesn't appear to have happened yet. (Insert sad face here.) Have you tried STEAMCREAM? Tweet us @PierceMattiePR.

The truth is most men want to look good, (and if you don’t you might want to consider a few things) but they don’t want it to be a hassle. They just want to keep it simple. It is not something they want to have to think about too hard or waste too much brainpower on. Just like anything else they want to do it and go. Men-U has kept all of this in mind and has developed an arsenal of products to keep a man looking his best, not too mention making it as easy as possible for him.

It is an ages old discussion but there is no denying that men are different than women. When a man shaves daily he is taking off nearly two layers of skin, of course he needs a moisturizer. He doesn’t need the same moisturizer his wife uses however. Men-U has developed ultra concentrated products specifically designed for a man. Products include shaving kits, skin care and hair care each designed for men. What is all the talk about “ultra concentrated”?

The ultra concentrated products allow for top performance and a large number of applications. This is the part where Men-U has made it so men don’t have to think about it. All the products are made with a locking pump which is great for two reasons. You can travel anywhere with it and not worry about spilling and the pump delivers the perfect amount of product for the job. If used correctly the shaving product will last six months before it has to be replaced saving you time and money. Almost seems too easy doesn’t it?

Have you tried any products from this line? Tweet us @PierceMattiePR. 

The truth is most men want to look good, (and if you don’t you might want to consider a few things) but they don’t want it to be a hassle. They just want to keep it simple. It is not something they want to have to think about too hard or waste too much brainpower on. Just like anything else they want to do it and go. Men-U has kept all of this in mind and has developed an arsenal of products to keep a man looking his best, not too mention making it as easy as possible for him.

It is an ages old discussion but there is no denying that men are different than women. When a man shaves daily he is taking off nearly two layers of skin, of course he needs a moisturizer. He doesn’t need the same moisturizer his wife uses however. Men-U has developed ultra concentrated products specifically designed for a man. Products include shaving kits, skin care and hair care each designed for men. What is all the talk about “ultra concentrated”?

The ultra concentrated products allow for top performance and a large number of applications. This is the part where Men-U has made it so men don’t have to think about it. All the products are made with a locking pump which is great for two reasons. You can travel anywhere with it and not worry about spilling and the pump delivers the perfect amount of product for the job. If used correctly the shaving product will last six months before it has to be replaced saving you time and money. Almost seems too easy doesn’t it?

Have you tried any products from this line? Tweet us @PierceMattiePR. 

The truth is most men want to look good, (and if you don’t you might want to consider a few things) but they don’t want it to be a hassle. They just want to keep it simple. It is not something they want to have to think about too hard or waste too much brainpower on. Just like anything else they want to do it and go. Men-U has kept all of this in mind and has developed an arsenal of products to keep a man looking his best, not too mention making it as easy as possible for him.

It is an ages old discussion but there is no denying that men are different than women. When a man shaves daily he is taking off nearly two layers of skin, of course he needs a moisturizer. He doesn’t need the same moisturizer his wife uses however. Men-U has developed ultra concentrated products specifically designed for a man. Products include shaving kits, skin care and hair care each designed for men. What is all the talk about “ultra concentrated”?

The ultra concentrated products allow for top performance and a large number of applications. This is the part where Men-U has made it so men don’t have to think about it. All the products are made with a locking pump which is great for two reasons. You can travel anywhere with it and not worry about spilling and the pump delivers the perfect amount of product for the job. If used correctly the shaving product will last six months before it has to be replaced saving you time and money. Almost seems too easy doesn’t it?

Have you tried any products from this line? Tweet us @PierceMattiePR. 

Looking for a quick and cost-effective chance to give your makeup routine a face-lift? Look no further because e.l.f. (eyes lips face) cosmetics offers affordable and high quality products to enhance your makeup routine. From lip-glosses and lipsticks to foundations and moisturizers, e.l.f. cosmetics has all your essentials covered. E.l.f. cosmetics also carry nail polish, brush sets, and makeup bags.

Having been recently featured beauty in many notable magazines such as Teen Vogue, Women’s Health, Glamour, and Marie Claire, e.l.f. cosmetics carries those essential makeup products that can be purchased at places such as Target and other drug stores and offers those amazing beauty purchases under $10.

With products ranging from $3 to $30 and offering full cosmetics sets for $100-$150, e.l.f cosmetics aims to make you feel better and boost your inner beauty which will translate to outer beauty and confidence.

Here are some note-worthy products that definitely worth a trip to the store:

1. e.l.f. Stuido Kabuki Face Brush: this makeup brush made of synthetic hair can be used with wet or dry products and will provide a flawless finish. Use for bronzer, powder, or an illuminating powder. ($6)

2. e.l.f. Studio Cream Liner: this liner is sure to give you a defined and precise line and is completely water-resistant for all-day wear. ($3)

3. e.l.f. Essential All Over Color Stick: use this stick on your eyes, lips, or face to illuminate and give your face a fresh look. ($1)

4. e.l.f. Studio Endless Eyes Pro Eyeshadow Palette: this eyeshadow palette comes with 100 eyeshadow colors and will make you feel like a professional makeup artist. The shadows are pigmented and vibrant and will keep the same fresh look throughout the whole day. ($10)

What are some of your favorite e.l.f. beauty products? Let us know @PierceMattiePR. 

Looking for a quick and cost-effective chance to give your makeup routine a face-lift? Look no further because e.l.f. (eyes lips face) cosmetics offers affordable and high quality products to enhance your makeup routine. From lip-glosses and lipsticks to foundations and moisturizers, e.l.f. cosmetics has all your essentials covered. E.l.f. cosmetics also carry nail polish, brush sets, and makeup bags.

Having been recently featured beauty in many notable magazines such as Teen Vogue, Women’s Health, Glamour, and Marie Claire, e.l.f. cosmetics carries those essential makeup products that can be purchased at places such as Target and other drug stores and offers those amazing beauty purchases under $10.

With products ranging from $3 to $30 and offering full cosmetics sets for $100-$150, e.l.f cosmetics aims to make you feel better and boost your inner beauty which will translate to outer beauty and confidence.

Here are some note-worthy products that definitely worth a trip to the store:

1. e.l.f. Stuido Kabuki Face Brush: this makeup brush made of synthetic hair can be used with wet or dry products and will provide a flawless finish. Use for bronzer, powder, or an illuminating powder. ($6)

2. e.l.f. Studio Cream Liner: this liner is sure to give you a defined and precise line and is completely water-resistant for all-day wear. ($3)

3. e.l.f. Essential All Over Color Stick: use this stick on your eyes, lips, or face to illuminate and give your face a fresh look. ($1)

4. e.l.f. Studio Endless Eyes Pro Eyeshadow Palette: this eyeshadow palette comes with 100 eyeshadow colors and will make you feel like a professional makeup artist. The shadows are pigmented and vibrant and will keep the same fresh look throughout the whole day. ($10)

What are some of your favorite e.l.f. beauty products? Let us know @PierceMattiePR. 

DermStore.com is proud to unveil the newest addition to their online beauty mecca, blush.com. The new site, which will serve as a sister site to DermStore, will feature an ever-growing list of the most sought-after makeup brands.

In addition to the award-winning customer service and perks found on DermStore.com, blush.com will be home to the Blush Beauty Curator Panel, comprised of the industry's premier makeup artists and cosmetics professionals. The esteemed panelists will use their invaluable beauty knowledge to scour through thousands of products and hand select the best and most cutting-edge makeup on the market to be offered on blush.com. In addition to highlighting their curated collection of cosmetics, they'll offer tips, tricks and tutorials, as well as vote on the Best of Blush Beauty Awards.

"The launch of blush.com will streamline the process for our customers seeking both serious skin care and fun cosmetics. They are now able to shop two different sites, one with thousands of skin care items and one with thousands of carefully selected cosmetics, and experience one simple checkout process," stated Dan Obegi, CEO of DermStore.com and blush.com. "Additionally, blush.com provides us an opportunity to reach a younger demographic that is more interested in eyeshadows and lipsticks than anti-aging serums."

The younger demographic targeted by blush.com is reflected in the various partnerships and promotions offered to the customers--including the collaboration with YouTube sensations Blair and Elle Fowler. The Fowler sisters gained international fame and millions of fans by sharing their beauty musings, advice, tips and tricks through their YouTube channel.  They will now serve as members of the Blush Beauty Curator Panel and offer their expert advice on the newest trends in cosmetics. Furthermore, blush.com is the exclusive partner for Elle and Blair's upcoming cosmetic line, Skylark, set to launch in September 2012.

"I am so excited to have the Fowlers on board with blush.com," said Obegi. "Not only do they yield a great amount of influence over their fan base--they're the perfect representation of the blush consumer: youthful, smart, fashion-forward and educated when it comes to products, brands and ingredients."

To further emphasize blush.com's focus on what's new and current, the site is partnering with handbag designer Lauren Merkin, a favorite among celebrities such as Eva Longoria, Sophia Bush and Olivia Wilde. To coincide with the launch of blush.com, Lauren Merkin has designed a limited-edition version of her most popular purse, the Eve clutch, valued at $200. Every day for blush's first month, blush.com orders will be selected at random to receive the coveted bag.

"Fashion and beauty go hand in hand so it was an easy decision to partner with blush.com as they expand into the fun and flirty side of cosmetics. What better way to bring a look together than accessorizing with a perfect clutch," stated Lauren Merkin.

Additionally, blush.com will be working closely with BellaSugar, the beauty destination of POPSUGAR, a leading lifestyle brand for women 18-40. The experience will provide the viewer with an in-depth look at the newest products found in the beauty world and some of BellaSugar's favorite finds, as well as amazing offers, beauty deals and tutorials found only on blush.com.

As a sister website of DermStore, blush.com is part of a long legacy built upon strong brand relationships. Both sites are 100% authorized to sell each and every one of the products offered, a fact that ensures a safe destination in which to fulfill beauty needs. And with the same great service as DermStore--complete with free shipping, free samples and beauty experts available 24 hours a day, every day--the impeccable selection is met with an impeccable shopping experience not found anywhere else.