Beauty pro division

Pampering and healthy skin across the nation. Every woman loves a little time for rest and relaxation. According to a survey conducted by the International Spa Association spas are one of the biggest growth industries in America.

According to the results, 95 million visits are made to spas in the United States annually generating $5 billion in revenues. Spas generate more in revenue than ski resorts ($3.1 billion) and only slightly less than box office receipts ($7.5 billion).

With these kind of numbers in mind it is no wonder that Spa Week has grown into an incredible public relations event for spas around the country. With over 300 spas participating from coast to coast and all around the country, Spa Week is setting up shop in a city near you. Spa Week hits New York, New Jersey, Philadelphia, Boston, D.C., Atlanta, Dallas, Chicago, Miami and Minnesota October 16th-22nd.

But Spa Week isn't just about facials and massages. Keeping in spirit with the desire to reach out to women across the country desiring to be pampered Jane Iredale Cosmetics is one of the sponsors of Spa Week

One lucky winner will receive Jane's Fall 2006 line. So hop to it and enter here! Just think how great your makeup will look freshly pampered skin after Spa Week!

Via PRWEB: Infinity Sun is taking Beverly Hills by storm with the world's first and only anti-aging sunless tanning technology. Infinity Sun was co-founded by Veronique Munro, one of the sunless tanning industry's most prominent pioneers and celebrity spray tanners.

Infinity Sun is the first all-natural sunless tanning technology, made with anti-aging anti-oxidants and pure botanicals that not only offer the client the most natural looking customized spray tan, but also hydrate the skin, enhancing natural skin tones and producing a luminescent glow that lasts up to two weeks.

Infinity Sun has joined forces with Jose Eber, world renowned hair stylist to the stars to offer both the famous and general public the most luxurious experience in sunless tanning available. Infinity Sun is enjoyed by celebrity notables such as Jessica Alba and Paris Hilton among others.

Infinity Sun is applied with a proprietary spray system, operated by a sunless tanning professional. The entire process takes approximately three minutes, leaving the skin with a stunning and natural golden brown glow.

Infinity Sun also offers a line of products to maximize the results and extend the life of the tan. Products include a non-abrasive exfoliator, which removes dead skin cells and a prep lotion, which evens the porosity of the skin, enabling the solution to more evenly penetrate the skin. Also available is an extender with shimmer, which extends the tan for an additional two to three days, leaving the skin looking dewy and radiant.

Infinity Sun delights the skin and senses with vanilla-scented aromatherapy in an alcohol-free sunless tanning aerosol. Created with 7 essential oils and vitamin A and E, Infinity Sun aerosol helps to maintain color on areas that are more prone to fading (face, hands and feet) between spray sessions.

Whether you enjoy star-gazing or would like to try Hollywood's latest and greatest advances in sunless tanning, Rodeo Drive is where you can now find this truly luxuriating treatment.

You can experience Infinity Sun at Jose Eber in Beverly Hills.

Clive Owen, a 41-year-old British actor, has been hired to be the latest celebrity to market products for the L'Oreal owned beauty company, Lancome. Previous celebrities that touted the brand are Uma Therman and Mena Suvari, among others. Lancome's hope is that his charming and rugged look will attract more men to feel comfortable purchasing skincare products.

Owen is reported to be getting $2.5 million pounds (you do the math to convert that to US$) for the advertising campaign. Owen will be appearing in ads for Lancome's new men's grooming line, called Lancome Homme, which includes fragrance and anti-ageing products. The ad campaign and products will launch this Spring in the US. However, you can see the products now on Lancome's international website, which I happen to think has a much better layout than their US website.

Lancome is not one to let a lifestyle trend go by. As more and more companies begin to promote organic skincare lines, Lancome has decided to take it one step further by taking part in a green initiative with Carbonfund.org. The one who initiated the effort? Lancome’s own spokesmodel, Elettra Rossellini Wiedemann.

Carbonfund.org is a nonprofit organization that educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact. Their website even has a Carbon Calculator where you can see how much CO2 you are responsible for (mine was 61.01 tons of CO2 per year--yikes). The organization gives you simple tips to reduce how much CO2 you are responsible for such as things you can do for your home, car and when traveling.

According to WWD, Lancome will participate in a climate offset program that involves a paperless press office, where pictures, releases and videos will be accessible via the Internet; retrofitting its four freestanding Lancome boutiques to reduce their carbon footprints, as well as, planting a tree for each of the first 10,000 bottles of the new Primordiale Cell Defense & Skin Perfecting Serum sold in the U.S. when it launches in June.

Josh Holloway is pure bad boy, yet immensely sexy. Being on Lost, where he is on an island surrounded by beautiful aquatic waters where his rugged good looks and bad boy charm make me tune in each week, somehow make perfect sense with his new label as spokesmodel for Davidoff’s Cool Water Cologne worldwide.

Cool Water Cologne, known as the perfume that launched a thousand other aquatic perfumes, is fresh and crisp with notes of lavender, menthe, iris and musk. It’s a fragrance I’ve loved on a man since my younger days. Holloway who prior to his acting credits, was a model, is the perfect match for this fragrance.

Get a jumpstart on your career with ground-breaking lectures and live demonstrations at the General Session and immerse yourself in continuing education presentations that include trends, wellness, technology and business topics. Learn from the best industry educators at detailed manufacturers’ workshops.

4 EASY WAYS TO REGISTER:
PHONE: 1.800.471.0229 / 305.443.2322
ONLINE: www.LNEONLINE.com
E-MAIL: registration@LNEONLINE.COM
FAX: 305.443.1664
After April 27, 2007, admission tickets are available on-location only for $75.

The $60, three-day, all-inclusive pre-registration fee grants attendees access to: • The General Session (lectures and demos) • All manufacturers’ workshops • Continuing education • Wellness Mini-Retreat • Entrance to the exhibition hall

Call 1-(800) 471-0229 for a complimentary show program and visit our website at www.LNEONLINE.com for up-to-the-minute information.

I’m sure Simon Cowell is just wishing that Jennifer Hudson would’ve made it all the way through with American Idol now that she is has become a household name. Her celebrity status has outshone all of the Idol winners combined. Not only did her star shine in Dream Girls, soon after winning an Academy Award for her role, now Avon has scooped her up as spokesmodel for their best-selling fragrance.

Imari, a perfume that has been part of the Avon line for 20 years, is described as petal-light flowery overtones that grace an opulent oriental blend of wood, amber and vanilla. The Imari line comes in an anti-perspirant deodorant, shimmering body powder, perfumed skin softener, body lotion, bath & shower gel, Eau de Cologne spray and Eau de Parfum Cologne Spray. This August Avon will be launching Imari Seduction in the US.

The Makeup Show is an industry trade show that promotes networking, education and hands-on workshops. Unlike other Beauty trade shows, The Makeup Show focuses soley on the cosmetic industry. Run by the Powder Group and hosted at the Metropolitan Pavilion, last year’s event was a true cosmetics industry first with such industry giants as Sam Fine and Billy B. offering their expertise and well known brands such as M.A.C., Stila, Jane Iredale Cosmetics and Face Atelier educating makeup professionals on their brands. This year’s event is sure to be just as successful with 50 brands currently on the roster, including Shu Uemera, Awake Cosmetics and Becca Cosmetics, to showcase their products and promote their new lines.

This is a pro-only trade show and you must be an industry professional to be allowed entry into The Makeup Show; proof of profession and/or fashion/stylist/cosmetic student ID will be required, tickets must be purchased in advanced. My friend Elke von Freudenberg, who is a celebrity makeup artist, attended this event last year and said that the talents and education by Billy B. alone made it worth attending. Billy B. is on the schedule to once again grace those who attend with his exceptional wealth of talent.

For those of you who absolutely adore the extremely talented Billy B., you will be as excited as I am to hear that he got the greenlight for a pilot for his own show on Bravo! Read on...

From Bravo's Press Room:

Bravo announced the development deal for "The Beauty Foundation," a potential docu-drama series following Billy Brasfield (known as Billy B. in the fashion industry), a world-renowned make-up artist leading a jet-set lifestyle tending to clients around the globe. When he isn't charging $5,000 to prepare a celebrity for a photo shoot, he's down south trying to rebuild his tiny Mississippi hometown. The clash between the high-gloss make-up artist lifestyle and the grit of restoration projects provides a fascinating look at this unique individual and the many challenges he faces moving between two different worlds.

Dr. Stuart Kaplan, one of the nation's leading dermatologists and the creative mind behind the skincare line KaplanMD, recently wrote an article to distinguish the difference between Botox, a muscle relaxer, and dermal fillers such as Juvederm and Restylane. If you are not aware of the difference and how each product works, the article below is a good start to understand the difference between the two.

Botox vs. Fillers: How To Choose The Best One For You
By Stuart H. Kaplan, M.D. Beverly Hills Dermatologist

It is important to understand the difference between Botox, a muscle relaxer, and Juvederm, Restylane, Collagen, etc. which are fillers. The easiest way to visualize the difference is to think of a crease as a valley between two mountains. Botox prevents the mountains from being pushed together, and fillers fill in the valley.

Before Botox®Cosmetic

After Botox®Cosmetic

Injectable Wrinkle Fillers: The differences between fillers has to do with thickness and longevity. In general, the thicker the filler, the better it will fill creases, but the greater the chance of possible bumps. Bumps are more likely in thinner skin such as the lower eyelids, and crows feet. Zyderm (a type of Collagen), and Restylane Fine Line are the least thick and can be used around the eyes, but they are also the shortest lasting. Juvederm Ultra Plus is one of the longer lasting hyaluronic acid fillers. It can be used for deeper creases. Juvederm Ultra Plus can last between 3 and 6 months.

Fillers can also be used to improve or enhance facial structures such as:

* Filling in acne scars
* Enhancing cheek bones to make them fuller and more defined
* Enlarging lips for a fuller, softer pout
* Correcting lip deformities or asymmetry
* Non-surgical nose-job to fill in dips and valleys in the nose bridge
* Filling in hollows under the eyes that contribute to dark circles

Before Restylane Injection

After Restylane Injection

Other new trends include:

* Nipple enhancement
* Vaginal rejuvenation
* Injecting into the soles of the feet to make wearing high heeled shoes more comfortable

Self Magazine recently asked readers to test over a thousand new products, in all prices ranges, and rate the best of the best. The products were broken down into categories of Face, Body, Makeup, Hair and Sun. Readers voted for products that ranged from what you would find at your local drugstore to niche brands. I saw many brands that I love on the list, but was most excited to see Earth Therapeutics and Skingenic make the cut as well.

Earth Therapeutics won in the Body category with their Intensive Heel Repair. The Intensive Heel Repair is specially formulated to moisturize, soothe, and protect dry, cracked and callused heels. It contains Alpha-Hydroxy Acid, Aloe Vera, Australian Tea Tree Oil, Peppermint and Cocoa Butter to soothe, protect and heal even the roughest feet. While I haven’t used this product myself, I have used other products by Earth Therapeutics that I absolutely love; you can see their review here.

Skingenic won in the Face category with their Regenerating Moisturizer. I have this moisturizer in my cabinet myself, so I can attest to the fact that it is an amazing moisturizer. It contains Idebenone, the most powerful anti-oxidant available. This ingredient is renowned for combating overexposed and aging skin. When combined with complementary ingredients, such as DMAE, Hyaluronic Acid and Copper Peptides, this creme re-energizes the skin, resulting in a firmer, suppler, and healthier look.

Have you used either of these products? What did you think?

Media Contact: Beauty PR Division
Skingenic: Maryam at piercemattie dot com
Earth Therapeutics: Lauren at piercemattie dot com

Avon sure is doing some major collaborations for its brand these days. While Avon is a MLM and direct sales company, those who turn their nose up at such companies really need to look beyond stereotypes and admire Avon for their ability to be innovative. And honestly, I think many other niche beauty direct sales companies should pay attention to Avon and follow suit.

From the Avon News Room:

Avon Products, Inc. today announced a collaboration with French couture fashion designer Christian Lacroix and with Interparfums, its worldwide fragrance licensee, to create two signature fragrances, Christian Lacroix Rouge (for women) and Christian Lacroix Noir (for men), bringing Avon consumers worldwide the opportunity to experience Christian Lacroix through a fragrance that reflects the designer's originality, creativity, sophistication and elegance. Christian Lacroix Rouge and Noir will launch globally in 2007, debuting in the UK in September. In the US, Christian Lacroix Rouge will launch in November 2007, followed by Christian Lacroix Noir in February 2008.

Avon has been heightening their premium fragrance offerings over the last year with select partnerships and alliances. This exclusive collaboration with Christian Lacroix gives Avon the extraordinary opportunity to create elite designer fragrances for its fragrance portfolio, and bring a premium range of fragrances imbued with high fashion to the Avon consumer.

Christian Lacroix Rouge and Christian Lacroix Noir, both created by the perfumers at IFF, are striking, audacious and provocative, reflecting Christian Lacroix's original haute design sensibility. Christian Lacroix Rouge is a strikingly bold floral chypre with exuberant top notes of wild red peony blended with zesty citrus accents. Rouge's heart is rich with modern florals with a drydown consisting of warm, passionate notes such as cashmere woods, patchouli and musks. Christian Lacroix Noir is an elegant fougere design with fresh and spicy topnotes of ginger and saffron. Noir's heart consists of cardamom and textured orris with a drydown composed of a woody blend of cedarwood and vetiver. The luxurious packaging is distinctive of the House of Christian Lacroix, reflecting a passion for embroidered motifs with the bold use of red and black.

"Avon believes all women should have access to great style and fashion, and by bringing Mr. Lacroix's creations to the Avon consumer, we are helping women feel more special, and more beautiful," said Geralyn Breig, Senior Vice President and Brand President for Avon Products, Inc. "Avon is the global beauty company unmatched for its understanding and appreciation of its clients' sensibilities and aspirations. Together, Avon and Christian Lacroix will enhance and realize their respective visions, expanding their objectives of offering inspiring and quality fashion to women everywhere."

"I consider that every woman is a red carpet star and nothing gives me more pleasure than celebrating their individuality: their inner spirit, their seductiveness, their lives and loves," adds Mr. Lacroix. "By partnering with Avon, the company whose heritage is a virtual celebration of women, I can connect with women everywhere. I envision Rouge becoming the Avon woman's signature, one that's utterly feminine yet mysterious and bold."

Born in Provence, France, Christian Lacroix studied at both Paris' prestigious Sorbonne and Ecole du Louvre with the ambition of becoming a museum curator. Then destiny intervened: influenced to draw, Mr. Lacroix shifted his focus to haute couture, eventually establishing the House of Christian Lacroix in 1987. Today, its brands are sold in over 60 points of sale in France and 1,000 points of sale worldwide. Distinguished by their exuberant patterns, sensuality and attention to detail, his designs have been coveted by A-list celebrities, including award winning actresses and singers.

Christian Lacroix's imprint is apparent in every phase of Rouge's development: the scent, the packaging, even the name. Says Mr. Lacroix, "I believe fragrance reveals a woman's character even more than fashion. I was inspired by my love of red to create a powerful and fiery fragrance, the ultimate accessory embodying the energy of life, sensuality and passion." For men, the color black inspires mystery, elegance and desire.

Christian Lacroix's Rouge and Noir will be featured in the company's brochure, which is distributed through over 5 million Avon Representatives around the globe.

SAN DIEGO, July 17 /PRNewswire -- CEO, Steve Bonenberger of Blackhawk Fund Media Group stated, "We are so pleased to announce we are in production of two new beauty TV shows. Vanity Beauty TV for the 20 and older demographic and Teen Beauty TV, for the vast and lucrative teen market. Both shows will allow us to showcase beauty related products, services, fashion and so much more. The beauty industry will benefit greatly because our shows will fill a huge void, in that the beauty industry is still utilizing print for a majority of its marketing and product launches. Now they will be able to use the power and reach of television."

CFO, Brent Fouch added, "Millions of people will be able to benefit from our reputation and experience for creating brilliant niche television programming that educates, motivates and stimulates. And with our just announced TV On DVD distribution program, they will be able to watch both of these new shows at their convenience on DVD."

Mr. Bonenberger added, "By adding these new beauty shows to our significant television show and TV On DVD portfolio is very exciting. This gives us a line up of TV shows that collectively attract a huge segment of the nation's population and therefore attract a huge sponsorship base. We are already attracting sponsors that are reallocating their marketing dollars from print and moving to both our TV and TV On DVD media properties.

Mr. Fouch added, "Niche is the key strategy to our business success in that we have created niche media vehicles coupled with amazing distribution channels that most businesses only dreamed about. Our business model focuses on creating, producing and owning niche media properties that attract large targeted viewing audiences and therefore provide a large number of sponsors with the instant ability to reach their ideal consumers. We feel very firm in our decision to enter the beauty industry with these amazing media properties and are confident we will enjoy a very favorable return for our investors."

www.blackhawkfund.com

Summersent is an ethereal floral fragrance based on a fairytale, mystical bloom. Designed as a celebration of beauty, intelligence, grace, vision and individuality, Summersent is a tribute to femininity.

The inspiration for Summersent is a rare, guarded flower never before used in the fragrance industry. The robust scent of the secretive flower bloom is blended with heart notes of Italian jasmine, Moroccan orange blossom, cassis flower and genet for a rich floral bouquet. A light infusion of mandarin provides a sparkling top note. Fresh petal “greenness” enhances the magical quality of the scent and a blend of white musks intertwined with a honey nectar accord provides a haunting dry down.

Summersent comes in an exquisite glass bottle with sparkling hand-applied Swarovski crystals, Summersent parfum is capped in a crystal dome for optimal pulse point application.

Summersent is the first launch from Marjorie Midgarden Fragrances LLC and is available at Takashimaya NYC, Von Maur stores, and www.vonmaur.com.

Summersent Media Contact:
Ivy Cartagena: Pierce Mattie Public Relations Beauty Division

Just as AVON has been branching out of the "direct sales box" with its celebrity pairings and television ads, Mary Kay has now thrown its mascara into the ring. Mary Kay was just announced as the 2007 CMA's official beauty sponsor.

The CMA's and Mary Kay consider this a mutually beneficial relationship as the awards show can tap into Mary Kay's network of more than 700,000 beauty consultants and their customers, expanding their viewership and the Mary Kay brand will gain more exposure through the female CMA viewers nationwide. You may remember that Mary Kay had some indirect exposure on The Apprentice Season 3 through finalist Tana Goertz, who was a top beauty consultant for the company.

This is a smart move on Mary Kay's part, as it will generate buzz leading up to the CMA's and possibly for some time after the CMA's air. To maximize the potential of their sponsorship, Mary Kay has started a national consumer sweepstakes and will be advertising during the event.

NYX is launching two glitter products, Glitter Mania Jumbo Pencils and Candy Glitter Liner, to add a little sparkle to your summer look.

The Candy Glitter Liner will brighten your day by adding a punch of color to your makeup routine with 18 shades including Baby Pink, Disco Queen and Tangerine. NYX Cosmetics Candy Glitter Liners are long lasting liquid liners that go on wet and dry shiny. The micro glitter infused liners are hypo-allergenic and cruelty free, making them wearable for even the most sensitive skin types. Each Candy Glitter Liner is packaged in a sleek portable tube with a fun and flirty tassel on top. Candy Glitter Liners feature a smooth tip that doesn’t tug or skip on the skin so results are impeccable. Apply onto desired body area: face, hair, chest and wherever else you want to add some colorful sparkle.

NYX Glitter Mania Jumbo Pencils create a stand out party look with a sweet scent in no time. NYX Cosmetics Glitter Mania Jumbo Pencils are chunky crayons of translucent color and long lasting glitter that smell as sweet as candy. The velvety smooth texture of the pencil and the long lasting, flake free formula is perfect to wear on the face and the entire body. Glitter Mania Jumbo Pencils are easier to apply than traditional loose glitter due to the mess free pencil form, making them perfect to take out for a night on the town. Glitter Mania Jumbo Pencils are available in 16 funky shades including Hampton (lime green), Ceramic (baby doll pink), and Pale Shrimp (peach), which all create an alluring and fun look.

Where to get it: www.nyxcosmetics.com

When you need a little “cosmetic refreshment,” you better make sure you are spending money using the right doctor. Here are some important tips from Board Certified Plastic Surgeon, Dr. Anthony Youn on how to choose a Plastic Surgeon. For more plastic surgery news, please check out his blog at www.celebritycosmeticsurgery.blogspot.com.

There is no law against a person calling themselves a plastic surgeon or even advertising themselves as that in the paper or yellow pages. Heck, I can put an ad out that says I'm the world's best cardiologist, and if I could convince you to let me perform angioplasty on you then there is no law against it!

My first advice to a patient is to go to the website: http://www.plasticsurgery.org and find surgeons certified by the American Board of Plastic Surgery in your area. This website lists nearly every board-certified plastic surgeon in the U.S.

Second, make sure that the board-certified plastic surgeon you select is proficient in the surgery you are interested in having. Plastic surgeons are trained in a wide array of plastic surgery, including hand, reconstructive, and cosmetic surgery. Just because I was fully trained in hand surgery doesn't mean you want me reattaching your thumb!

Third, meet with the surgeon(s) to make sure you are comfortable with him or her. There is no better indication of how your surgical experience will be than the face-to-face consultation with the surgeon. If you don't meet the surgeon during the consultation or it is very rushed, it is an indication that the surgeon may also rush your surgery and may not take care of you afterwards.

Finally, there is a difference between a cosmetic surgeon and a plastic surgeon. The field of plastic surgery is very difficult to enter, as the residency positions are extremely competitive to obtain and consist of at least five years of rigorous training with at least two of those years dedicated to plastic surgery. Cosmetic surgeons, on the other hand, can be trained in one of many fields, including ENT, general surgery, OB-Gyn, and dermatology. Often, these practitioners can abruptly change their medical practice to become a cosmetic surgeon with as little as one year of cosmetic surgery training. I once had the family physician of a patient of mine try to convince her to cancel her facelift with me so that the family doc could perform the facelift herself! Crazy!

Now, there are some outstanding cosmetic surgeons out there, don't get me wrong. I often send difficult eyelid reconstructions to oculoplastic colleagues of mine, who would do a much better job than I. Just do your homework and make sure that your surgeon has the training to do the surgery you want.

Dr. Anthony Youn Media Contact:
Kim Tobman: Pierce Mattie Public Relations Beauty Division

DermStore understands ecommerce and has mastered the art of making online shopping simple and rewarding. DermStore is not merely a distributor of high-end skin care and cosmetic products, but a safe haven for beauty brands to sell their products and consumers to purchase in confidence.

DermStore began in 1999 with the vision of fulfilling the unmet need for a reputable dermatologist-backed online store, carrying only the finest cosmetic dermatology products. DermStore has evolved into the premier online retail destination for cosmetics and skin care products, with the goal of exceeding expectations of even the most demanding customers.

With more than 150 brands and over 4,000 products, DermStore has quickly become the leader in luxury cosmetics online. Some of the most popular product lines are Dermalogica, Jane Iredale, Pevonia Botanica, Phytomer, Sircuit Cosmeceuticals and Kinerase – however, the list expands as new luxury brands are added monthly.

Joico and City of Hope are teaming up to spread hope for breast cancer awareness with NEW limited edition Skin Luxe Pink Vanilla Whipped Body Butter for dry-to-extra dry skin.

A percentage* of the proceeds from the sale of Skin Luxe Pink Vanilla Whipped Body Butter will be donated to City of Hope to help fund breast cancer research and education.

This decadent formula featuring antioxidant-rich Strawberries, Pure Vanilla Extract and a nourishing blend of Olive Oil, Safflower Oil and Aloe Vera, leaves dry, rough skin silky-soft, perfectly hydrated and protected.

Technology & Benefits

+ Strawberries: Rich in antioxidant Vitamin C and gentle alpha hydroxy acids, enhance the skin’s ability to protect itself against free radical damage and gently remove dead skin cells to reveal a smoother, fresher texture
+ Olive Oil: Restores lost lipids, leaving skin softer and silkier
+ Safflower Oil: An extraordinary hydrator, replenishes moisture
+ Aloe Vera: Soothes irritation as it replenishes moisture
+ Pure Vanilla Extract: Pleases the senses and leaves skin deliciously fragrant

*Joico, in conjunction with its parent company Zotos International, is making a $35,000 contribution to City of Hope.

City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a Comprehensive Cancer Center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's research and treatment protocols impact care throughout the nation. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics and shares its scientific knowledge with medical centers locally and globally, helping patients battling serious diseases. For more information, visit www.cityofhope.org.

Skin Luxe Pink Vanilla Whipped Body Butter (6.8 oz., $ 13.95 SRP) is available now in fine salons and spas nationwide. For more information about Joico, or to locate a Joico salon near you, please call 1-800-80-JOICO or visit www.joico.com

Make every shower experience a permanent get-away. Acca Kappa, the luxurious Italian bath and body line, introduces its exclusive collection of triple cold-milled soaps. The all natural soaps are formulated with rich vegetable based ingredients that will cleanse, soothe and pamper the skin. Available in nine invigorating scents, Acca Kappa’s soaps are creamy, moisturizing and long lasting.

Acca Kappa dedicates itself to the body and its well being in a collection of pleasurable, all-natural body care products that are ever-more advanced yet technologically gentle. Established in 1869, Acca Kappa has created its products with three basic principles; simple design, high quality production and natural materials.

These three principles have been incorporated into Acca Kappa’s sinfully delicious soaps for the ultimate spa bath experience. Indulge in nine different scents that come in sandalwood, olive oil, avocado, rose, lavender, white moss, fig, magnolia and pear.

Acca Kappa of Italy is a welcome return to quality, luxury and simplicity in beauty essentials for the body. For more information on Acca Kappa and their exclusive line of soaps, please visit www.shopaccakappa.com

Restor Eyes is an intensive, anti-aging eye cream clinically proven to dramatically decrease fine lines, wrinkles and dark circles. Delectably silky, soothing, cooling with a pleasing lavender fragrance.

* Gran-Tox is clinically proven to improve the appearance of fine lines and wrinkles by over 50% after just one ten-minute application.
* Haloxyl is a powerful, patented complex that helps prevent and diminish the appearance of dark circles.
* Dermaxyl is a patented, powerful peptide that contains Ceramide 2 and provides the latest technology in addressing the problems of deep wrinkles around the eye area.

You Have - Crow’s Feet and Wrinkles; Under-Eye Puffiness and Bags; Under-Eye Circles; Under-Eye Discoloration.

You Get - Your eyes appear younger, smoother and firmer. Reduces the appearance of dark circles and discoloration.

$85 at www.iqderma.com

Redpoint just launched Airbrush Effects BlushWhip - part stain, part luxurious anti-aging treatment with a unique polytonal formula that universally flatters and moisturizes. Airbrush Effects BlushWhip has a unique air-like texture, with weightless skin perfecting pigments for a flawless, glowing complexion. The easy-to-blend, ultra-hydrating formula diminishes the appearance of large pores and adds much needed moisture to dry skin during the winter months.

Airbrush Effects BlushWhip can be layered to control the depth of color and because it’s long-lasting you no longer have to worry about reapplying throughout the day. It works perfectly with your own powder blush, acting as a base to increase staying power and provide a smooth surface.

How does it work? Airbrush Effects BlushWhip contains a stabilized oil-soluble form of vitamin C that enhances performance and helps hydrate skin. A patented nanotechnology delivery system enables active ingredients to penetrate the skin quickly. The powerful blend of non-irritating peptides including the Elastimide Amino Complex has been combined with moisture attracting ceramides and Myoxinol, a botanical peptide that combats wrinkles, to instantly diminish signs of aging and minimize the appearance of large pores. DermaFiber, a micronized fabric developed from cotton, fills in and diffuses the appearance of fine lines.

Airbrush Effects BlushWhip is perfect for dry skin, dull complexions and uneven skin tones. Applied to bare skin or over foundation, it is a 3-in-1 wash of color for eyelids, lips and cheeks.

To apply, simply dab a dot or two on to apples of cheeks and blend with fingertips using a gentle, circular motion. For extra depth and definition, apply additional layers until preferred color is achieved.

Get a youthful and radiant glow with Airbrush Effects BlushWhip and enjoy the added benefits of extra hydration, a smooth complexion and firmer, healthier skin.

Available at www.RedpointBeauty.com

The Hourglass Color Link Palette contains six perfect shades of eye shadow and two perfect shades of blush – all you need to achieve a glamorous, chic style.

Color Link Palette offers numerous options to help you create the perfect look. A vast selection of shades, are subtle enough for the day and dramatic enough for a night on the town. The perfect touch up to take you from the office, straight to dinner or an event.

Presented in a custom designed case, the versatile eye shadows helps to contour, crease, highlight or line. The cheek accentuating blushes add a hint of color and warmth, ensuring skin looks healthy. A variety of both matte and shimmer shadows make chic, true-to-color combination possibilities endless, so you can have fun playing and experimenting with shades.

Colors: Island, Landscape, Vineyard, Dusk, Oasis
$75 @ www.hourglasscosmetics.com

On Makeup Magazine's summer edition is out and we are thrilled to say that Pierce Mattie's Beauty Pro blog was listed among some really fantastic beauty blogs in their editorial.

It's difficult to see here, but we promise we are listed 4th from the bottom on the page! On Makeup Magazine is a fantastic magazine written by and targeted to makeup artists and published by The Powder Group.

Copyright © 2008 Beauty Pro. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, on a site giving proper attribution back to our blog or directly on Beauty Pro, the site you are looking at is guilty of copyright infringement.

On Makeup Magazine's summer edition is out and we are thrilled to say that Pierce Mattie's Beauty Pro blog was listed among some really fantastic beauty blogs in their editorial.

It's difficult to see here, but we promise we are listed 4th from the bottom on the page! On Makeup Magazine is a fantastic magazine written by and targeted to makeup artists and published by The Powder Group.

Copyright © 2008 Beauty Pro. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, on a site giving proper attribution back to our blog or directly on Beauty Pro, the site you are looking at is guilty of copyright infringement.

On Makeup Magazine's summer edition is out and we are thrilled to say that Pierce Mattie's Beauty Pro blog was listed among some really fantastic beauty blogs in their editorial.

It's difficult to see here, but we promise we are listed 4th from the bottom on the page! On Makeup Magazine is a fantastic magazine written by and targeted to makeup artists and published by The Powder Group.

Copyright © 2008 Beauty Pro. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, on a site giving proper attribution back to our blog or directly on Beauty Pro, the site you are looking at is guilty of copyright infringement.

We have always prided ourself for staying ahead of the trends and having the foresight to know who is on track for becoming a haute property. We've comprised a Haute List that contains brands that are haute now as well as brands you should be keeping your eye on.

Indie Fashion & Beauty Magazines:
1. Visionaire
2. Metro.Pop
3. VMAN

Foreign Beauty & Fashion Magazines:
1. Company (UK)
2. Jessica (Hong Kong)
3. Trendi (Finland)

TV Shows:
1. 90210
2. Kath & Kim
3. Gossip Girl

Women’s Apparel:
1. Topshop
2. Valentino under Alessandra Fachinetti
3. Rodarte

Men’s Apparel:
1. Pastelle
2. RMC Martin Ksohoh
3. ANAMA

Jewelry Brands:
1. John Hardy
2. Alexis Bittar
3. Trollbeads

Handbag Lines:
1. Rebecca Minkoff
2. Foley+Corinna
3. Timi & Leslie

Cosmetic Lines:
1. e.l.f.
2. Colorescience
3. Classified Cosmetics

CVS Could Soon Stand for "Central Vanity Station" 

A few weeks ago I ran out of my moisturizer, but had to settle for a “hold-me-over” at my local CVS since I didn’t have the time to visit Sephora.  I walked to the normal space in the front corner of the store where the beauty products were always housed, but what I found wasn’t what I was expecting.  Halogen lighting dimly peeked through the glass that replaced the ugly metal shelving and a pleasant well-dressed woman stood behind a podium and asked if I needed any help finding something.  Had I walked into the right store? This is CVS?

My positive reaction to the amped up beauty offerings was obviously one of many. According to Women’s Wear Daily, the chain just released drafts to open beauty emporiums called Beauty 360 beside their drugstores that will house what they call “department store or specialty store” skincare, fragrance, and cosmetics brands.  The store will be its own entity with a breezeway to walk from the regular CVS to the new Beauty 360.

Copyright © 2008 Beauty Pro. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, on a site giving proper attribution back to our blog or directly on Beauty Pro, the site you are looking at is guilty of copyright infringement.

Celebrity Katie Price has commissioned Classified Cosmetics to produce a private label line of their world class airbrush, spray on makeup. With a successful modeling career, published memoirs and her own clothing, lingerie and hair care product lines, Katie Price continues to build her empire. With this latest addition, Price could not have chosen better.

Classified is a celebrity favorite and recognized for its revolutionary formulations and airbrush application. Classified Cosmetics are the inventors of spray on beauty products with patents globally. Classified hit the scene in 2001 launching a prestige line of patented airbrush makeup that changed the industry. The Classified Cosmetics/Katie Price product line is expected to hit stores in 2009.

*Photo Credit: StarPulse.com

Copyright © 2008 Beauty Pro. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, on a site giving proper attribution back to our blog or directly on Beauty Pro, the site you are looking at is guilty of copyright infringement.

Dr. Mitchell Chasin from Reflections, a Pierce Mattie client, was recently spotlighted on WCBS discussing Laser Therapy as a method to treat Rosacea. Watch the video below to hear how this has been an effective treatment for Dr. Chasin's patients.

Copyright © 2008 Beauty Pro. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, on a site giving proper attribution back to our blog or directly on Beauty Pro, the site you are looking at is guilty of copyright infringement.

In previous years the beauty industry transitioned into the importance of being all natural with products ranging from skin care to spa treatments to hair care to cosmetics. In 2009 the focus will no longer just being about who is green or all natural, but about specific ingredients and their benefits. Pierce Mattie is known for forecasting trends in the beauty industry, so without missing a beat, we've named the top 10 beauty ingredients that consumers will hear more about in 2009.

Argan Oil: This incredible skin care miracle, known for being one of the richest natural sources of Vitamin E with 80% essential fatty acids, has been a beauty secret of Moroccan women for centuries. It can be dually used on skin and in hair for its high level of antioxidants and ability to replenish hair and skin’s natural moisture.

Acai: Sometimes referred to as “The Fountain of Youth,” this Brazilian berry contains antioxidants, amino acids, essential omegas, fibers and protein that positions itself as a formidable fighter in anti-aging products. Acai can be found across the board in skin care, cosmetics and hair care products.

Goji Berries: This nutrient-rich berry, well known as Wolfberries in the Himalayas, has often been called a “super food” due to its abilities to fight free radicals and boost the immune system. While there are no inherent benefits of Goji in fragrance, that hasn’t stopped perfumers from including this sweet yet tart scent into their perfumes.

Baobab: Rich in riboflavin, niacin and vitamins C, A, D and E, baobab has incredible anti-aging properties although you won’t just find it in creams and moisturizers, but also in exfoliating scrubs and hair care.

Acerola: Ingredients high in Vitamin C, like acerola, are being used more often due to their ability to even out skin tone and brighten complexion. Skin care brands will be using acerola more to target those who have issues with skin redness and inflammation.

Blueberry: Chock full of amino acids, vitamins, antioxidants and essential fatty acids, blueberries are another super food that will be used to fight aging in beauty products. Also known as a “super fruit,” blueberries have long been known for its ability to revitalize the skin; it was just a matter of time before beauty brands began to incorporate it more into their skin care products.

Probiotics: Last year Pierce Mattie PR termed probiotics a “buzzword” among beauty brands, but now those brands are delivering more than just buzz with this sister category to Cosmeceuticals and Nutraceuticals. Probiotic skin care will be branded as another “clinical-like” line of products, which beauty consumers tend to lean towards as science-based.

Palmitoyl Tripeptide-3: This Cosmeceutical that is becoming found more often in anti-aging products to fight fine lines and wrinkles will be even more prevalent in 2009. Products that contain Palmitoyl Tripeptide-3 will be branded as a temporary alternative to cosmetic procedures.

Myrrh: With the increasing popularity of Ayurveda in the Unites States, this ancient ingredient is also resurging in perfumes and skin care products. The rich royal resin with the slight vanilla fragrance so popular in incense also stimulates circulation and has lifting effects.

Turmeric: A highly regarded ingredient in India, Turmeric is widely known for its medicinal properties. Turmeric will be found in acne-related creams and lotions, as it is an antiseptic and can aid in preventing and removing blemishes. It will also be found in hair removal products as well as in the formulation of sunscreen in more natural products as well.

After a decade of incredible success serving a group of loyal and loving clients, Joico (a Pierce Mattie PR client) Artist Robert Josef of the Robert Josef Salon in Dallas wanted to celebrate. Instead of simply throwing a party, however, he decided that the celebration should benefit one of his other passions—AIDS Arms, Inc. This local non-profit AIDS and HIV case management organization is one of the largest in North Texas, servicing four counties and offering education in area prisons. His clients, grateful for many years of gorgeous hair, rallied to the cause and at the end of the evening, the Robert Josef Salon 10th Anniversary Soiree had raised more than $5,000!

EnzySurge Ltd., a provider of innovative solutions for the advanced chronic wound management market, announced today that it has received clearance from the U.S. Food and Drug Administration (FDA) to market its new SilverStream solution for prescription use. The FDA also cleared DermaSept, an Over-the-Counter version of the SilverStream product.

EnzySurge is the developer of the DermaStream product line. DermaStream is a line of woundcare devices that allows for the continuous streaming of fresh therapeutic solutions, such as SilverStream, over the wound bed. The treatment provides constant removal of foreign material, exudate, micro-organisms and debris while creating negative pressure over the wound.

One person dies from melanoma, the deadliest form of skin cancer, almost every hour. Yet melanoma is often successfully treated, if caught early. That's why thousands of dermatologists across the country offer free skin cancer screenings in their communities through the American Academy of Dermatology's (AAD) National Melanoma/Skin Cancer Screening Program. The program recently reached a milestone - two million screenings have been conducted since the program's inception in 1985. As of December 31, 2008, more than 188,000 suspicious lesions have been detected, including more than 21,500 suspected melanomas, through the program.

As we are nearing the end of summer, we cannot believe how quickly this year has flown by. It feels like just yesterday that we were penning our business goals for the new year. Has your company reached all of the objectives you have set for it thus far? More importantly, do you have a clear picture of what you are launching, strategizing and gearing up for spring/summer 2011? Your PR plans should be assembled both with traditional media as well as a ramp up of your social media programs. Here is a just sneak peak of what we at Pierce Mattie have been up to this year!

Jewelry PR: Diamond Ideals in Destination Weddings
It’s another happy marriage for national bridal publication, Destination Weddings & Honeymoons, and Pierce Mattie PR client and established diamond retailer, Diamond Ideals. Gearing up for summer weddings with their June 2010 edition, the publication features a destination photo shoot in Puerto Rico that featured two elegant pieces by Diamond Ideals. To see the pictures go to: Diamond Ideals Featured in Destination Weddings

Beauty PR: It’s a Hit for JOICO
Press hits that is! From consumer publications like W, Glamour and InStyle to the trade hits in Modern Salon, The Colorist and Salon Today, our client JOICO (who is celebrating 8 years with our firm this year) has been having a very successful year in the press. See images of their coverage so far this year: JOICO Consumer and Trade Press 

 

Fashion PR: 191 Unlimited on True Blood
Pierce Mattie Fashion PR client, 191 Unlimited, made its HBO debut on the highly popular vampire series True Blood last month on character Sam Trammell. Not only did the lead wardrobe stylist dress Sam in one of 191 Unlimited’s shirts, but she did it again in this past week’s episode with Joe Manganiello’s character, Alcide Herveaux. Sam also wore the same shirt in this episode as he did in July. 

 

Plastic Surgery PR: Dr. Elliot Jacobs on the CBS Early Show
Pierce Mattie client and board-certified plastic surgeon, Dr. Elliot Jacobs, was recently featured on the CBS Early Show discussing important do’s and don’ts for anyone considering having liposuction. You can watch the clip here: CBS Early Show

Pierce Mattie's Trend Forecast for 2011 Vol. III
Vol. III of our trend forecast for 2010 with an outlook on 2011 has overwhelmingly become the most requested piece of information in our office! Some of our writers included; Cosmetic Cop; Paula Begoun, Handbag Guru; Ben Harnett and Jerry Ehrenwald from the International Gemological Institute on jewelry. This book is exclusive to the press only, if you work in media and have not yet received your electronic copy please let us know. To learn more go to: Pierce Mattie’s Trend Forecast

From Pierce Mattie’s Social Media Archives
Here are some of our blog posts we feel are worth a look:
• Can Social Media Increase Sales Through Feel Good Engagement?
• Transparent Social Media, Your Fake Rolodex & Followers Who Would Love to be Leaders.
• Do Smaller Beauty Brands Utilize Social Media Better Than Those That Are Well Known?
• Forget The Department Stores – Let's Go Direct To Consumer

Team Announcements
We’ve added new staff members to the Pierce Mattie PR team! Whitney Lanum joins us as an Assistant Account Executive; Jenna Rose as an Account Executive and Jamie Sylves as a Senior Account Executive. Welcome aboard!

Social Media
Be sure to stay updated with us at all times via our social media profiles:
• You can follow us on Twitter: @PierceMattiePR
• Read our blog: www.PierceMattiePublicRelations.com
• Join us on LinkedIn: www.LinkedIn.com/in/PierceMattie
• Become a fan on Facebook: www.Facebook.com/PierceMattiePR

Lifestyle PR: Just because it will be getting cold outside doesn’t mean that your feet have to suffer.  Ditch the traditional thick white socks and treat your feet with Earth Therapeutics Organic Thermal Socks in a new Peace Sign pattern.   These comfy socks are designed with a double layer of certified organic cotton, ensuring extra warmth and comfort.  They’re also infused with a moisturizing layer of Shea Butter, giving your feet the hydration they need to stay soft and to withstand the harsh winter months.  Wear them while lounging around at home with friends, or while trying to keep warm at school.  Designed with a fun new peace sign print, these thermal socks are sure to keep your feet toasty and comfy throughout the holidays.

Tip:  For best results and to enhance hydration while you sleep, wash feet and massage them with your favorite foot lotion before putting on the socks. Socks fit most foot sizes.

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If you’re working on an aromatherapy story be sure to give our Pierce Mattie Wellness PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

Have you ever dreamed of interning in New York for a beauty fashion PR firm but are not able to get off your college campus, which isn’t located in NY? Now you can!

Pierce Mattie PR is actively seeking Spring/Summer Social Media Interns to work remotely from their dorms. In years past our interns have gone on to be published authors, featured in the New York Times, received college credit and most importantly learned the ropes of beauty fashion social media from our in-house experts.

All Applicants Should:

• Be pursuing a degree in; Journalism, English, Public Relations or Marketing
• Able to spend at least five hours a week doing research and writing
• Be in their junior or senior year of college
• Have a strong sense of style in fashion &/or beauty
• Understand the scope of online networking and social media
• Have strong writing and editing skills

Duties:

• Writing blog posts, penned under your own name
• Twitter & FaceBook activity
• Adhere to a weekly conference call w/ our Corporate Communications Director

About Pierce Mattie PR Launched in 2001 by lifestyle editor and expert Pierce Mattie. Pierce Mattie PR remains the industry leader in communications for fashion, beauty, jewelry brands alike with growing divisions in home furnishings and lifestyle products. Executives at Pierce Mattie PR are noted for being high energy, hyper-educated, tech driven and very strategic with their media campaigns. Pierce Mattie publicists have won numerous awards.  

HOW TO APPLY - PLEASE EMAIL TO Shannon@PierceMattie.com RESUME & WRITING SAMPLES

In its continued effort to advance best practices in wound care management, B. Braun Medical Inc. (B. Braun) announced today that Prontosan Wound Management Gel with PHMB (Polyhexanide), a product used in the healthcare setting for cleaning wounds as well as moistening and lubricating absorbent wound dressings, is now available for over-the-counter (OTC) use. The U.S. Food and Drug Administration (FDA) granted 510(k) clearance for Prontosan Wound Management Gel for OTC use in November 2010.

"Effective wound care management no longer needs to be limited to within healthcare facility walls," said Mike Kelly, Director of Marketing, Infection Control Products for B. Braun Medical Inc. "The 510(k) clearance for over-the-counter use of Prontosan Wound Management Gel advances B. Braun's commitment to infection prevention, helping to provide solutions that positively impact patients' care – in a physician's office, acute care setting or in a patient's home."

Prontosan aids in the thorough removal of dirt and debris from chronic wounds, skin ulcers and abrasions, even when surfaces are difficult to access (i.e. skin folds, fissures and wound pockets), and can be used to cleanse and soften encrusted wound coatings.

The ready-to-use gel contains PHMB and Betaine, the surfactant for the cleansing and moistening of wounds. PHMB has quickly gained popularity among healthcare professionals as a wound irrigation cleanser. Its non-toxic and biocompatible formula offers excellent skin tolerance.

"Since Prontosan Wound Management Gel no longer requires a prescription, physicians can rest assured that patients will have access to the easy-to-use wound care product after they are discharged," said David Armstrong, DPM, MD, PhD, Professor of Surgery, University of Arizona.

With a shelf life of 28 days after opening, Prontosan Wound Management Gel promotes the release of fibrin coatings and residue from wound coatings, and inhibits microorganisms from developing in the product. The gel's PVC-free and DEHP-free product containers also make it environmentally friendly. Prontosan was originally made available for physician-only use by B. Braun in the fall of 2009.

For more information about Prontosan Wound Gel with PHMB (Polyhexanide), please call: 1-800-227-2862. To order Prontosan online, visit www.starmedical-dme.com.  

Beginning today, consumers can search for food and other product recalls easier and quicker on FDA's website than previously. The FDA Food Safety Modernization Act (FSMA) signed into law in January by President Obama called for a more consumer-friendly recall search engine.

To provide greater ease of use for consumers, the search results provide data from news releases and other recall announcements in the form of a table. That table organizes information from news releases on recalls since 2009 by date, product brand name, product description, reason for the recall and the recalling firm.  

The Helena Rubinstein Foundation, established in 1953, will officially cease operations by the end of the year. Over its nearly 60 year history, the Foundation has distributed close to $130 million, primarily to education and community-based organizations in New York City.

Helena Rubinstein was a beauty authority, industrial pioneer, patron of the arts, philanthropist, and collector. Born in Poland in 1871, at the age of 18, she immigrated to Melbourne, Australia, and at the age of 20 began her cosmetics business with a single product, a simple face cream. At a time when career opportunities for women were virtually nonexistent, Helena Rubinstein created a successful business enterprise which expanded from Melbourne to London in 1902, to Paris in 1906, and to New York in 1912. The international cosmetics empire she created earned her a reputation as one of the world's most successful businesswomen.

Helena Rubinstein started the Foundation in affirmation of a principle she often expressed: "My fortune comes from women and should benefit them and their children, to better their quality of life." Convinced that education was vital to career development, she made scholarship grants to encourage young women to undertake higher education and to pursue nontraditional careers. The Foundation maintained its founder's vision over many years, focusing on education and career initiatives, arts education, and health and direct services for low-income communities. The majority of the Foundation's giving went to education programs across the age spectrum – from helping children to achieve in school, to preparing young people for college and the world of work, to enabling adults to reach their full potential through job training, internship, scholarship, and fellowship opportunities.

The Helena Rubinstein Foundation, established in 1953, will officially cease operations by the end of the year. Over its nearly 60 year history, the Foundation has distributed close to $130 million, primarily to education and community-based organizations in New York City.

Helena Rubinstein was a beauty authority, industrial pioneer, patron of the arts, philanthropist, and collector. Born in Poland in 1871, at the age of 18, she immigrated to Melbourne, Australia, and at the age of 20 began her cosmetics business with a single product, a simple face cream. At a time when career opportunities for women were virtually nonexistent, Helena Rubinstein created a successful business enterprise which expanded from Melbourne to London in 1902, to Paris in 1906, and to New York in 1912. The international cosmetics empire she created earned her a reputation as one of the world's most successful businesswomen.

Helena Rubinstein started the Foundation in affirmation of a principle she often expressed: "My fortune comes from women and should benefit them and their children, to better their quality of life." Convinced that education was vital to career development, she made scholarship grants to encourage young women to undertake higher education and to pursue nontraditional careers. The Foundation maintained its founder's vision over many years, focusing on education and career initiatives, arts education, and health and direct services for low-income communities. The majority of the Foundation's giving went to education programs across the age spectrum – from helping children to achieve in school, to preparing young people for college and the world of work, to enabling adults to reach their full potential through job training, internship, scholarship, and fellowship opportunities.