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June 29, 2009

Cosmetic Marketing on Lumixyl, Plastic Surgery PR and Esthetic Expert Advice with Wendy Lewis

Wendy Lewis is an international insider to the world of anti-aging, skin care, beauty and cosmetic surgery. She is also the author of 10 consumer health and beauty books, including two editions of America’s Cosmetic Doctors & Dentists and her newest title, Plastic Makes Perfect; The Complete Cosmetic Beauty Guide. Her contributions to the beauty industry are vast, of which you can learn more on her website www.wlbeauty.com.

Pierce Mattie: In a recent article on Health News Digest you raved about Lumixyl. Would you say that it even works better than Tri-Luma? What do you see as the biggest difference between the two?

Wendy Lewis: Lumixyl is a newly launched peptide based skin brightening/lightening cream that will sell for around $120 US for 1 ounce pump. I love Tri-Luma, which is a prescription drug from Galderma that is modeled from Kligman's Formula and contatins 4% Hydroquinone, retinoid and a mild steroid. Lumixyl is a hydroquinone alternative, and the results of studies conducted at Stanford showed great results, and it is gentle for all skin types. Lumixyl is an OTC product sold through professional channels, whereas Triluma is an Rx and requires a prescription from an MD. I foresee that some dermatologists may put patients on a regimen that contains both of these formulations in some cases. 

Pierce Mattie: There are many aesthetic consultants in Manhattan, Palm Beach and Beverly Hills but no one who executes it as well as you. I have always said it’s your skill to really match up your clients with the right physician. What kind of research goes into your work?

Wendy Lewis: I am flattered Pierce, especially coming from someone who is a guru in the beauty biz. I take my "Knife Coach" brand very seriously and care about my clients and the recommendations I give them. I do a ton of research, attend conferences in the US and Europe, routinely interview and visit doctors in all specialties and read trade journals online so I am up to speed on all the latest developments. I have never altered from my original business model, which differs greatly from other me too "consultants" I have come across; my independence and impartiality is paramount, I treat all clients with total confidentiality, and I am not in anyone's pocket.

When I suggest a product or practitioner for a client, it comes from the heart and from my personal knowledge and expertise. I am doing more phone and webcam consultations today with private clients than face to face, both from an economical point and for convenience for the clients who are busy, active, and international. It's not perfect, but it's pretty close, and I have been at it now for over a dozen years.

Continue reading "Cosmetic Marketing on Lumixyl, Plastic Surgery PR and Esthetic Expert Advice with Wendy Lewis" »

August 17, 2009

Fake Botox Marketing: The Big No No!

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In this economy I have noticed an increase in spending on faux luxuries aka knock-off’s especially sunglasses this summer but Botox, come on!

I will confess amongst my peers we have all been spending a little less time in our favorite surgeon’s office. The reality is that getting facial injections in this financial slump is not a priority with the majority. For those of you who refuse to go without those wrinkle flatteners and find a surgeon who has a record breaking price do your homework and please don’t skimp.

Continue reading "Fake Botox Marketing: The Big No No!" »

August 23, 2009

Cosmetic Surgery Public Relations Trends: The Eyelash Transplant Procedure

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2009 is the year of the eye lash, we are obsessed - in America we have Brooke Shields touting Latisse, we have the new vibrational mascara wand from Lancome called Oscillation and we also have industry veterans who pioneered the category of growing the hair of your eyelash with Jan Marini's Marini Lash but leave it to the Brits to create the first cosmetic surgery procedure to fix your weak lashes. I am not certain if the beauty PR team at Pierce Mattie will elect to have this done, but we do find it most buzz worthy!

A breakthrough in UK cosmetic surgery with the announcement of the first ever eyelash transplant, allowing women and men to regain their eyelashes through a micro-surgical transplant allowing women and men with complete or partial eyelash loss to regain their eyelashes through a micro-surgical transplant procedure - doing away with the need for false eyelashes.


The micro-surgical eyelash transplant procedure is only available in the UK, by Transform and marks an important landmark in permanent treatment of Madarosis - the medical term for eyelash loss.


The procedure takes approximately four hours and is done under local anaesthetic. It begins by taking a hair graft from the back of the head and then by dissecting it under a microscope, it is placed into tiny incisions in the eyelid.


The procedure is minimally invasive and usually only one session is needed with natural results visible between 4-6 months post procedure.


Ideal candidates of eyelash transplants are those who suffer from alopecia, trichotillomania (self-inflicted obsessive plucking), or those who lost hair due to radiation or chemotherapy. However, the treatment can also be used for cosmetic purposes to improve the fullness and length of lashes - competing directly with the false lash market.


Transform's Shami Thomas comments; "As the UK's largest cosmetic surgery provider, we're constantly looking for innovative treatments that can offer our patients a new-found confidence.


"We often look to America for the latest in cosmetic surgery as they're the pioneers in the industry, but not all are as successful and safe as this one. The Eyelash Transplant procedure is a very safe, cost-effective and pain-free treatment that can have life-changing effects."


Case Study

Transform treated the UK's first ever patient, 19-year-old Louise Thomas of Stockport, Manchester, with resounding success. Trichotillomania sufferer, Louise, comments "Having suffered from trichotillomania for 17 years, I learned to accept that I'd never have real lashes again. That's quite a hard issue for a young girl to come to terms with.


"When I heard about this treatment it sounded too good to be true but the results are absolutely amazing! I feel so feminine again and simple things like being able to wear mascara have made such a positive difference with my confidence."


Eyelash Transplants at Transform clinics start from GBP3500. For more information, visit 
 
 

August 29, 2009

Cosmetic Surgery Marketing: Laser vs. Liposuction with LaserSculpt & Dr. Steven Victor

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Liposuction was developed in the 1970s in Italy as a way for people to effectively remove fat from problem areas that do not respond to traditional weight loss techniques. The procedure gained rapid popularity over the years, soon becoming the most commonly performed cosmetic procedure in the US. New technology helped increase the effectiveness and simplicity of liposuction, including the introduction of tumescent anesthesia and laser energy. 

 

Laser lipolysis is a pioneering technology in liposuction that offers a less invasive alternative to the traditional procedure. LaserSculpt is performed using the Smartlipo Laser, manufactured by Cynosure or the SlimLipo manufactured by Palomar, and is the first laser liposuction procedure cleared by the FDA. Since its clearance in November 2006, Lasersculpt has become one of the fastest-growing procedures in the US, successfully offering a safer, more affordable and more effective choice for patients considering liposuction.

 

Such physicians as Dr. Steven Victor are advocating the use of laser technology vs. the knife as an alternative to liposuction. Dr. Steven Victor, CEO of LaserSculpt, Inc., is pleased to announce the airing of their infomercial promoting laser assisted liposuction. This is the first cosmetic infomercial to air the new technology of laser assisted liposuction.

Continue reading "Cosmetic Surgery Marketing: Laser vs. Liposuction with LaserSculpt & Dr. Steven Victor" »

September 20, 2009

Lumenis Lasers Performs Life-Saving Surgery w/ Dr. Paul Castellanos

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Today, Icelandic TV show Frettaaukinn will air the story of a small girl, too sick to travel, who was in need of life-saving surgery and the heroic efforts of Dr. Paul Castellanos who performed the procedure using the UltraPulse SurgiTouch CO2 laser with Digital AcuBlade microsurgery system supplied by Lumenis
 
Lumenis Ltd., the world's largest medical laser company, announced today that it supplied an UltraPulse SurgiTouch CO2 laser with Digital AcuBlade microsurgery system to the Landspitalinn University Hospital in Reykjavik, Iceland. Lumenis' state of the art laser system, was used by Dr. Paul Castellanos to perform Trans-oral Laser Microsurgery (TLM) for the treatment of airway stenosis with obstructing neurofibromatosis of the laryngopharynx on a 9-year-old girl and four other patients.

Continue reading "Lumenis Lasers Performs Life-Saving Surgery w/ Dr. Paul Castellanos" »

September 24, 2009

American Society of Plastic Surgeons Hosts 78th Annual Meeting

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Whether in a quest for beauty or out of necessity, millions of Americans will have plastic surgery this year. To stay ahead of the demand, the hottest topics, technologies, and research will be presented at Plastic Surgery 2009, the annual scientific meeting of the American Society of Plastic Surgeons (ASPS), Oct. 23-27, in Seattle. The meeting, held at the Washington State Convention and Trade Center, will be attended by more than 5,000 doctors, medical personnel and exhibitors in the field of plastic surgery.

"Plastic Surgery 2009 is the complete plastic surgery experience featuring the latest information on cosmetic and reconstructive plastic surgery techniques," said ASPS President John Canady, MD. "New discoveries on facial aging, novel uses for Botox(R)( )to treat chronic pain, concerns about do-it-yourself cosmetic treatments and more will be explored. Amazing reconstructive surgery breakthroughs that will one day allow U.S. soldiers with artificial limbs to feel sensation will be revealed."

 

Continue reading "American Society of Plastic Surgeons Hosts 78th Annual Meeting " »

October 29, 2009

Cosmetic Surgery Marketing: Lap Band Pioneer Dr. Michael Feiz

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Dr. Michael Feiz, lead surgeon at the Beverly Hills Comprehensive Weight Loss Center, has performed more Lap Band surgeries than any other doctor. For overweight Los Angeles residents, Lap Band surgery is the answer they have been looking for to shed the unhealthy weight and return to a more active life. Performed laparoscopic with almost no scarring, Lap Band surgery has the added benefit of enabling the patient to control their weight loss progress. Unlike gastric bypass surgery, Lap Band surgery does not involve the permanent reduction in size of the stomach. Instead, a small cinched section of plastic is placed around the upper area of the stomach, creating a temporarily shrunken stomach area for food to pass through. The other factor that makes Lap Band surgery so unique from gastric bypass is that the Lap Band is connected to a port that enables adjustment of the amount of solid food that can pass through the stomach. Finally, Lap Band surgery is so attractive because it can be easily reversed by simply removing the Lap Band if something goes amiss.

A pioneer in successful Lap Band surgery, Dr. Michael Feiz of the Beverly Hills Comprehensive Weight Loss Center has performed the world's most cosmetic Lap Band surgery. With degrees from UCLA, New York Medical College and a residency and fellowship at USC Medical Center and Cedars Sinai, Dr. Feiz is highly trained and skilled in Bariatric and minimally invasive surgery. All prospective Lap Band surgery patients who visit the Beverly Hills Comprehensive Weight Loss Center must first undergo a full 360 degree evaluation of their health - mental and physical - as well as their habits and attitudes toward exercise and food.

 

Continue reading "Cosmetic Surgery Marketing: Lap Band Pioneer Dr. Michael Feiz" »

November 18, 2009

Cosmetic Surgery Marketing: Dr. Julian Henley MD Presents 'BioMatrix Lift'

Renowned plastic surgeon Dr. Julian Henley will be taking consultations in New York City, Darien, CT and New Haven, CT for potential candidates of his revolutionary new procedure the BioMatrix Lift.

For over 20 years, Dr. Henley has stood at the forefront of his field's exciting evolution, developing new techniques to improve results and expand possibilities. The culmination of two years of research, the BioMatrix Lift represents the latest in surgical facial rejuvenation procedures designed to provide a healthier and more youthful appearance.

Continue reading "Cosmetic Surgery Marketing: Dr. Julian Henley MD Presents 'BioMatrix Lift'" »

Cosmetic Surgery Marketing: Dr. Julian Henley MD Presents 'BioMatrix Lift'

Renowned plastic surgeon Dr. Julian Henley will be taking consultations in New York City, Darien, CT and New Haven, CT for potential candidates of his revolutionary new procedure the BioMatrix Lift.

For over 20 years, Dr. Henley has stood at the forefront of his field's exciting evolution, developing new techniques to improve results and expand possibilities. The culmination of two years of research, the BioMatrix Lift represents the latest in surgical facial rejuvenation procedures designed to provide a healthier and more youthful appearance.

Continue reading "Cosmetic Surgery Marketing: Dr. Julian Henley MD Presents 'BioMatrix Lift'" »

Cosmetic Surgery Marketing: Dr. Julian Henley MD Presents 'BioMatrix Lift'

Renowned plastic surgeon Dr. Julian Henley will be taking consultations in New York City, Darien, CT and New Haven, CT for potential candidates of his revolutionary new procedure the BioMatrix Lift.

For over 20 years, Dr. Henley has stood at the forefront of his field's exciting evolution, developing new techniques to improve results and expand possibilities. The culmination of two years of research, the BioMatrix Lift represents the latest in surgical facial rejuvenation procedures designed to provide a healthier and more youthful appearance.

Continue reading "Cosmetic Surgery Marketing: Dr. Julian Henley MD Presents 'BioMatrix Lift'" »

November 19, 2009

Pumping Up the Volume in the Face to Reduce Signs of Aging w/ Lori H. Saltz, M.D

 

Faces don't lie when it comes to showing signs of aging. Yet gravity alone is not the sole determinant of the aging face. Studies have demonstrated that volume loss of soft tissue and bone is at least equally important to facial aging. The loss of volume in the face over time can cause deep lines, sunken areas around the eyes, temples, nose and jowls. With the recent FDA approval of Sculptra Aesthetic, physicians now have a non-invasive tool to increase facial volume, stimulate collagen production, and reverse some of the visible signs of aging.

"The basics of facial aging are that first the face deflates with volume loss and then begins to sag," says Lori H. Saltz, M.D., a board certified plastic surgeon and Medical Director of La Jolla Cosmetic Surgery Centre. "Sculptra is different than the fillers that are on the aesthetic market because it actually is a volumizer that stimulates a person's own collagen to rebuild some of the volume that is naturally lost during the aging process," adds Saltz. Sculptra contains poly-L-lactic acid (PLLA) and is biocompatible, meaning it will not harm your body. PLLA has been used for many years in dissolvable stitches and medical implants as well as for cosmetic purposes in Europe for the past ten years.

Continue reading "Pumping Up the Volume in the Face to Reduce Signs of Aging w/ Lori H. Saltz, M.D" »

November 30, 2009

Cosmetic Surgery Marketing: Facial Injectables Emerge From the Recession

Despite enduring an almost 5% decline in market growth over 2008, the global facial injectable market will begin to recover in 2010, according to Millennium Research Group

According to Millennium Research Group (MRG), the global authority on medical technology market intelligence, the nearly $1.2 billion global facial injectable market declined by almost 5% over 2008 as patients chose to delay or forego treatment as a result of the economic crisis. The market will, however, begin recovery in 2010, and by 2014, will return to the strong pre-recession growth rates of over 15%. MRG's facial injectable series, which includes separate reports on North America, Europe, Asia Pacific, and Latin America, finds that many manufacturers are refining marketing strategies and strengthening product portfolios in order to establish optimal market position in the coming years.

To combat financial pressures and bolster share in advance of economic recovery, some firms that had longstanding plans to enter the US market were granted FDA approval and launched new products in 2009 in hopes of stimulating interest and adoption amongst new practitioners and patients. In the US, notable releases included the highly anticipated Dysport by Ipsen and Medicis Pharmaceutical, and the approval of Sculptra Aesthetic by sanofi-aventis. In the European facial injectable market, Ipsen and Galderma launched Azzalure, a version of Dysport that is rebranded for aesthetic use in Europe. Although these competitors launched their products during difficult financial times, the interest stimulated through these launches will carry through into recovery, positioning the firms favorably for improved cosmetic procedure volumes.

Continue reading "Cosmetic Surgery Marketing: Facial Injectables Emerge From the Recession" »

December 3, 2009

'Tis the Season for Gifting Cosmetic Surgery

 

Maybe you've received eye-opening holiday gifts in the past such as new electronics, an exciting vacation or that car you have always craved. The gift of cosmetic surgery is not a new phenomenon, but many are going that route this holiday season as husbands and wives yearn for that perfect present to their loved one.

"It's the season of giving and cosmetic surgery can fit into that category just as easily as some of the more traditional gifts out there," said Dr. Patrick McMenamin, MD, President of the American Academy of Cosmetic Surgery. "What better way to ring in the New Year than to get that procedure that you've always wanted? And if it's a present to or from a loved one, that makes it all the better."

According to a consumer survey by the American Academy of Cosmetic Surgery, 46 percent of consumers say they would forego an expensive vacation or luxury car to pay for cosmetic surgery.

Surgery gift-giving does take some planning, as the procedures are often done before Christmas, so patients are either recovering or showing off their improved looks in time for their holiday gatherings. But make sure this is something you talk over with the surgery recipient beforehand, because surprising someone with cosmetic surgery is not recommended.

"There are a large number of people who really want cosmetic surgery, and they just need that little nudge or incentive to get it done," said Dr. Mark Berman, AACS President-Elect. "Well, if you're that spouse or significant other, just make sure you've discussed the idea in the past so it doesn't come as a surprise."

For information on choosing a cosmetic surgeon and other important questions to ask a doctor before having a procedure can be found on the AACS website, www.cosmeticsurgery.org. There's a surgeon finder on the website to help consumers make a well-informed decision on picking a qualified cosmetic surgeon.

December 9, 2009

Cosmetic & Plastic Surgery Consumer Outreach w/ Cosmetic Social Media

LookingYourBest.com, the nationwide reference guide to a Who's Who of America's Cosmetic and Plastic Surgeons, offers more than just a bold new look with its comprehensive re-tooling. It offers an enhanced experience.

The first aspect of the new LookingYourBest.com that will surely catch the eye is the new layout and color scheme. The old, sterile layout with its pastel colors blending out to the window's edge has been supplanted by a sharp, clean page set against a rich chocolate tone, with deep rose accents and a commanding presence. In all, the site wears a more focused, sophisticated feel that visitors are sure to appreciate.

The visual changes, however, belie the underlying metamorphosis that now makes it even easier to seek out doctors and procedures by multiple criteria. A simplified menu and site structure are two of the keys to the improved ease of use, despite the addition of even more data than before. LookingYourBest has long been an excellent source for finding and comparing plastic surgery professionals in aesthetic medicine, both locally and nationally. Now, the search function in both the gallery and surgeon areas has been simplified and visitors are treated to informative videos and 3D procedure animations to further enhance their search.

There's an important difference in the underpinnings as well, though a casual visitor may not even notice. Nevertheless, by streamlining the site's code, the programmers at LookingYourBest have sought to improve what is often the most important aspect of a web site: browsing speed. The new LookingYourBest.com loads faster and is more intuitive than ever.

January 13, 2010

Cosmetic Surgery Publicity Update: Los Angeles Cosmetic Surgeon Uses less Invasive Instruments to Perform Facelifts

Dr. Jay Calvert, a Los Angeles-based cosmetic surgeon, is one of the major proponent s of using less invasive instruments to perform facelifts. He has incorporated the use of the endoscope into his practice since the beginning of his career and he views this tool as a valuable instrument in performing surgery because it minimizes the amount of incisions that need to be made in order to reconstruct or remodel the face.

Current facelift approach uses open surgery, a traditional type of operations where a long incision is made for the surgeon to insert the instruments and perform his work. This method often results to big scars and may even cause infections or complications because a large part of the person’s face is exposed thus potentially leading to internal bleeding, hematoma and sever blood loss. Dr. Calvert tries to avoid these risks by using an endoscope in his surgeries.

 

Continue reading "Cosmetic Surgery Publicity Update: Los Angeles Cosmetic Surgeon Uses less Invasive Instruments to Perform Facelifts" »

January 14, 2010

Cosmetic Surgery Marketing Myths w/ Ben Childers, MD

Despite the increased exposure of cosmetic surgery on television, many prospective patients are still mislead by prevailing myths regarding certain procedures. According to Riverside liposuction and tummy tuck specialized plastic surgeon Ben Childers, MD, many people who meet with him for a consultation are puzzled by the bad information they’ve received.

To help them become educated patients prior to undergoing liposuction, Riverside’s Dr. Childers sets the record straight on the following liposuction myths:

Myth #1: Liposuction is a weight loss surgery.

The truth: Liposuction should not be regarded as a weight loss surgery. Much like tummy tuck surgery and various body “lifts,” liposuction falls under the category of body contouring procedures. It can effectively reduce excess fat in specific body areas, resulting in a more slender figure. Moreover, it can be combined with other body contouring procedures (such as those mentioned above) to optimize results. If interested, Riverside liposuction patients of Dr. Childers should inquire during their consultation (as should patients of any cosmetic surgeon).

Myth #2: Today, liposuction is a “minor” or “lunchtime” procedure.

The truth: Although there are a variety of methods utilized today, all liposuction procedures require incisions, anesthesia, and an adequate post-operative recovery period. Like most plastic surgeons who perform liposuction, Riverside’s Dr. Childers prefers general anesthesia; this means that the patient will be completely asleep during the procedure, and require substantial rest upon waking. “Lunchtime lipo” and other fad procedures may be unsafe, as well as ineffective when compared with liposuction by cannula – which should always be performed by a qualified surgeon.

Myth #3: If areas of the body look disproportionate months later, the surgery was a “botched” liposuction.

The truth: In some cases, this is true; some of Dr. Childers’ Riverside liposuction patients are individuals seeking revision of a botched liposuction obtained elsewhere. More often, though, liposuction irregularities are caused by a patient’s post-operative weight gain. How this happens: Liposuction permanently removes fat cells from the targeted area, so any weight gained will accumulate in other body areas, resulting in a disproportionate appearance. For this reason, patients should keep weight gain at a minimum. Ask your doctor for details.

For more information on undergoing liposuction in Riverside, visit http://www.benchildersmd.com

January 20, 2010

Cosmetic Surgery News: First Regenerative Cell Breast Augmentation Surgery Performed Through Stem Cell Assurance Physician Network

Stem Cell Assurance, Inc. announced today that Arthur Handal, MD., F.A.C.S. has performed the first regenerative cell breast augmentation through its nationwide physician network.  The procedure was performed at Handal Plastic Surgery in Boca Raton, Florida in the practice's onsite accredited ambulatory surgical facility. 

The patient treated by Dr. Handal underwent regenerative cell breast augmentation on Monday with the goal of an approximate one cup size increase in each breast.  Fat was taken from her hips and thighs by tumescent liposuction and processed to extract naturally-occurring regenerative cells.  Commenting after the surgery, Dr. Handal stated, "Today is a defining moment in breast augmentation surgery.  The offering of this pioneering procedure through a collaborative national physician network is an important milestone that marks major improvement on current technology and the way in which it is delivered to the patient."

By using the Stem Cell Assurance method of breast augmentation, Dr. Handal was able to provide the patient with an augmentation that retains the natural look and feel of the breast.  This technique is currently the only way to perform a breast augmentation without introducing a foreign implant into the body.  The patient's own fat and regenerative cells are used to create a graft for reinsertion to the breast, resulting in no risk of the body rejecting it.  The Stem Cell Assurance technology offers improved outcomes in breast surgery. The fat volume retention rate is estimated to be 80% or more compared to the 30-50% survival rate of fat retention in previous fat grafting procedures.  This new procedure appears to offer a significant advantage with longer lasting results than traditional breast augmentation procedures.

Continue reading "Cosmetic Surgery News: First Regenerative Cell Breast Augmentation Surgery Performed Through Stem Cell Assurance Physician Network" »

January 24, 2010

Europe's Plastic Surgery Leader MYA Receives an Uplifting Start in 2010!

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MYA Cosmetic Surgery, one of the UK's leading cosmetic surgery providers, has reported a 15% increase in enquiries compared to the same period last year. MYA looked at figures from the 1st – 14th January 2010 and compared them to the previous year. Breast enlargement is the most popular procedure requested so far in 2010 with this procedure seeing an impressive 21% increase in enquiries compared to the same period last year.

"January is always a busy time for the cosmetic surgery industry," states John Ryan, MYA Chairman and previous owner of cosmetic surgery provider Transform. "After the Christmas and New Year period people often start setting new goals or New Year's resolutions. These goals often include improving ones appearance or completing a goal they never achieved last year. We get a lot of people coming in saying that they have been interested for a while but have never got round to arranging a consultation!"

Figures from MYA Cosmetic Surgery enquiries have shown that so far in 2010 the five most popular procedures with young women have been:

1.Breast Enlargement

2.Liposuction

3.Breast Uplift

4.Rhinoplasty (Nose Reshaping)

5.Tummy Tuck

The popularity of these procedures has remained consistent with the same period in 2009. The extra growth in breast enlargement enquiries makes this easily the most popular cosmetic procedure and MYA expect this trend to continue throughout 2010.

So far this year the most interest in cosmetic surgery has come from the London (25%) region closely followed by Manchester (14%) and Birmingham (11%).

January 27, 2010

Bad Cosmetic Surgery Communications

 Heidi Montag's 10 Plastic Surgeries

Disclaimer: We have never watched The Hills

This week our hearts sank a little (not too much!) for a reality star gone wrong; Miss Heidi Montag, cast member of MTV’s The Hills eager for press prevails at the young age of 23 with a transformational cosmetic surgery field day gone …wrong.

Here is why we are upset…

  • Shame on the cosmetic surgeon; Dr. Frank Ryan who took her money (if they were paid and didn’t do this for free PR) – to give a girl in her 20’s a brow lift, are you nuts? And to go on to GMA and defend your procures, again quite shocking.
  • Shame on the publicist that pitched this segment on ABC. Focus on the launch of an album, the sound of her voice, not a tutorial on what she had done. She looks like a cross between Cindy Jackson (Guinness World record holder for having the most cosmetic surgery procedures than anyone else in the world) and Faith Hill (who is two decades her senior, actually Faith now looks younger than Heidi).
  • Shame on GMA for giving them continued airtime on such a lamorama topic! Yes this is OK for People Magazine, but I don't think the viewers that lead in to watch Kelly Ripa have coffee with Regis really care. But thank heavens you all chaired against it from your desks. I am sure NBC’s Today Show wouldn’t touch this with a ten foot pole, especially Al Roker.

Some PR experts may argue that they did good:

  • Got their client on GMA, and that is all that matters.
  • That they are increasing the consumer acceptance of cosmetic surgery, also the demand.

But PR experts may argue that they did bad:

  • It sets a new bar for cosmetic surgeons who will be pressured to do gimmicky surgeries, and then accompany their patients on TV to talk about the various controversies for press.  

Some PR advice for you Heidi & Dr. Frank Ryan…

  • Get off your double d’s and do some good for humanity.
  • Spend your money on therapy, you looked better esthetically before the surgery.
  • Take some dance lessons (still not recovering from your Miss Universe performance)
  • Get on a plane to Haiti to help w/ the relief aid. There are thousands of people that need medical attention right now including cosmetic surgery to help with severe injuries. 
  • When you are asked to sing in an interview and decline, it’s usually because you can’t sing – at all.
  • We will keep the PR team in our prayers - this is one hell of a mess that you will be cleaning up in the land of plastics for quite some time. Just remember your doctor clients are practicing medicine here, not doing hair and makeup!

Readers - I would love your thoughts on this! Do you think this type of beauty PR is good?

Bad Cosmetic Surgery Communications

 Heidi Montag's 10 Plastic Surgeries

Disclaimer: We have never watched The Hills

This week our hearts sank a little (not too much!) for a reality star gone wrong; Miss Heidi Montag, cast member of MTV’s The Hills eager for press prevails at the young age of 23 with a transformational cosmetic surgery field day gone …wrong.

Here is why we are upset…

  • Shame on the cosmetic surgeon; Dr. Frank Ryan who took her money (if they were paid and didn’t do this for free PR) – to give a girl in her 20’s a brow lift, are you nuts? And to go on to GMA and defend your procures, again quite shocking.
  • Shame on the publicist that pitched this segment on ABC. Focus on the launch of an album, the sound of her voice, not a tutorial on what she had done. She looks like a cross between Cindy Jackson (Guinness World record holder for having the most cosmetic surgery procedures than anyone else in the world) and Faith Hill (who is two decades her senior, actually Faith now looks younger than Heidi).
  • Shame on GMA for giving them continued airtime on such a lamorama topic! Yes this is OK for People Magazine, but I don't think the viewers that lead in to watch Kelly Ripa have coffee with Regis really care. But thank heavens you all chaired against it from your desks. I am sure NBC’s Today Show wouldn’t touch this with a ten foot pole, especially Al Roker.

Some PR experts may argue that they did good:

  • Got their client on GMA, and that is all that matters.
  • That they are increasing the consumer acceptance of cosmetic surgery, also the demand.

But PR experts may argue that they did bad:

  • It sets a new bar for cosmetic surgeons who will be pressured to do gimmicky surgeries, and then accompany their patients on TV to talk about the various controversies for press.  

Some PR advice for you Heidi & Dr. Frank Ryan…

  • Get off your double d’s and do some good for humanity.
  • Spend your money on therapy, you looked better esthetically before the surgery.
  • Take some dance lessons (still not recovering from your Miss Universe performance)
  • Get on a plane to Haiti to help w/ the relief aid. There are thousands of people that need medical attention right now including cosmetic surgery to help with severe injuries. 
  • When you are asked to sing in an interview and decline, it’s usually because you can’t sing – at all.
  • We will keep the PR team in our prayers - this is one hell of a mess that you will be cleaning up in the land of plastics for quite some time. Just remember your doctor clients are practicing medicine here, not doing hair and makeup!

Readers - I would love your thoughts on this! Do you think this type of beauty PR is good?

February 2, 2010

Facial Aesthetic Products PR: FDA Approves the Launch of Allergran's JUVEDERM XC

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dermatology marketing: Allergan, Inc. today announced the U.S. Food and Drug Administration's (FDA) approval of JUVEDERM XC, a new formulation of the currently FDA-approved JUVEDERM dermal filler and the latest advancement(1) in hyaluronic acid (HA) dermal fillers. Allergan's new JUVEDERM formulation contains the local anesthetic lidocaine to provide patients with enhanced comfort during treatment of moderate to severe facial wrinkles and folds, such as the nasolabial folds (or "parentheses") that appear around the nose and mouth. JUVEDERM(R) is the first and only hyaluronic acid dermal filler approved by the FDA to last up to one year from initial treatment and number-one selling hyaluronic acid dermal filler. "As the global leader in medical aesthetics, Allergan is committed to providing the latest scientific advancements in facial aesthetic products to meet patients' demands and further optimize their experiences," said Robert Grant, Allergan's Corporate Vice President and President, Allergan Medical. "We lead innovation in the dermal filler category with the first and only smooth-consistency gel hyaluronic acid dermal filler approved by the FDA to last up to a year. Now we have added lidocaine to JUVEDERM to provide the same smooth, long-lasting result, but with additional comfort for patients." The JUVEDERM(R) XC formulation with 0.3% preservative-free lidocaine numbs the treatment area within seconds, potentially reducing the need for an additional anesthetic. JUVEDERM XC provides the same smooth, long-lasting results as demonstrated with existing formulations of JUVEDERM, and now offers a more comfortable injection experience and potentially less time spent in the physician's office when compared to the non-lidocaine JUVEDERM formulation.

 

Continue reading "Facial Aesthetic Products PR: FDA Approves the Launch of Allergran's JUVEDERM XC" »

February 3, 2010

New You Magazine by American Academy of Cosmetic Surgery

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A new magazine dedicated to cosmetic surgery just launched at the beginning of this year. New You is the official magazine of the American Academy of Cosmetic Surgery (AACS). Editor J.P. Faber says that its mission is promotion of cosmetic surgery "so that people who are thinking about it today will take action tomorrow."

Potential patients often have many questions or reservations about cosmetic surgery that may prevent them from undergoing a procedure altogether. According to research from Synovate, Inc, the four main factors that keep people from undergoing cosmetic procedures are high price, fear of an unnatural result, pain, and fear of a poor outcome.

Faber says, "We are going to educate the public about cosmetic surgery so that they will feel informed and comfortable enough to make a decision. Our goal is to remove the most common fears surrounding cosmetic surgery – as well as making it more attractive. All we have to do to accomplish this is to show the work of AACS doctors."

The magazine welcomes submissions from any AACS member and their PR firms. "We are looking for ideas and cases, before and after pictures, and other real stories that reveal the true effectiveness of cosmetic surgery," says Faber.

New You will be available free to all Academy members and for sale to the general public.

New You Magazine by American Academy of Cosmetic Surgery

New%20You%20Magazine%20by%20the%20American%20Academy%20of%20Cosmetic%20Surgery.jpg

A new magazine dedicated to cosmetic surgery just launched at the beginning of this year. New You is the official magazine of the American Academy of Cosmetic Surgery (AACS). Editor J.P. Faber says that its mission is promotion of cosmetic surgery "so that people who are thinking about it today will take action tomorrow."

Potential patients often have many questions or reservations about cosmetic surgery that may prevent them from undergoing a procedure altogether. According to research from Synovate, Inc, the four main factors that keep people from undergoing cosmetic procedures are high price, fear of an unnatural result, pain, and fear of a poor outcome.

Faber says, "We are going to educate the public about cosmetic surgery so that they will feel informed and comfortable enough to make a decision. Our goal is to remove the most common fears surrounding cosmetic surgery – as well as making it more attractive. All we have to do to accomplish this is to show the work of AACS doctors."

The magazine welcomes submissions from any AACS member and their PR firms. "We are looking for ideas and cases, before and after pictures, and other real stories that reveal the true effectiveness of cosmetic surgery," says Faber.

New You will be available free to all Academy members and for sale to the general public.

New You Magazine by American Academy of Cosmetic Surgery

New%20You%20Magazine%20by%20the%20American%20Academy%20of%20Cosmetic%20Surgery.jpg

A new magazine dedicated to cosmetic surgery just launched at the beginning of this year. New You is the official magazine of the American Academy of Cosmetic Surgery (AACS). Editor J.P. Faber says that its mission is promotion of cosmetic surgery "so that people who are thinking about it today will take action tomorrow."

Potential patients often have many questions or reservations about cosmetic surgery that may prevent them from undergoing a procedure altogether. According to research from Synovate, Inc, the four main factors that keep people from undergoing cosmetic procedures are high price, fear of an unnatural result, pain, and fear of a poor outcome.

Faber says, "We are going to educate the public about cosmetic surgery so that they will feel informed and comfortable enough to make a decision. Our goal is to remove the most common fears surrounding cosmetic surgery – as well as making it more attractive. All we have to do to accomplish this is to show the work of AACS doctors."

The magazine welcomes submissions from any AACS member and their PR firms. "We are looking for ideas and cases, before and after pictures, and other real stories that reveal the true effectiveness of cosmetic surgery," says Faber.

New You will be available free to all Academy members and for sale to the general public.

New You Magazine by American Academy of Cosmetic Surgery

New%20You%20Magazine%20by%20the%20American%20Academy%20of%20Cosmetic%20Surgery.jpg

A new magazine dedicated to cosmetic surgery just launched at the beginning of this year. New You is the official magazine of the American Academy of Cosmetic Surgery (AACS). Editor J.P. Faber says that its mission is promotion of cosmetic surgery "so that people who are thinking about it today will take action tomorrow."

Potential patients often have many questions or reservations about cosmetic surgery that may prevent them from undergoing a procedure altogether. According to research from Synovate, Inc, the four main factors that keep people from undergoing cosmetic procedures are high price, fear of an unnatural result, pain, and fear of a poor outcome.

Faber says, "We are going to educate the public about cosmetic surgery so that they will feel informed and comfortable enough to make a decision. Our goal is to remove the most common fears surrounding cosmetic surgery – as well as making it more attractive. All we have to do to accomplish this is to show the work of AACS doctors."

The magazine welcomes submissions from any AACS member and their PR firms. "We are looking for ideas and cases, before and after pictures, and other real stories that reveal the true effectiveness of cosmetic surgery," says Faber.

New You will be available free to all Academy members and for sale to the general public.

February 4, 2010

Dr. Anthony P. Sclafani Launches All-Natural Treatment for Wrinkles and Scars

Patients now have a simple and all-natural way to improve wrinkles, laugh lines and even difficult-to-treat acne scars.  Pioneered by Anthony P. Sclafani, MD, FACS, Director of Facial Plastic Surgery at The New York Eye & Ear Infirmary and Professor at New York Medical College, this new therapy harnesses the body's natural healing ability to improve skin appearance while avoiding the use of synthetic implants, fillers and gels.

In a study to be published in the Journal of Cosmetic Dermatology, Dr. Sclafani reported that patients treated with an extract of their own blood, platelet rich fibrin matrix (PRFM), demonstrated significant improvement in the appearance of their laugh lines within 2 weeks of treatment.  Results from the clinical study showed that the effects are stable over a 3 month period.  Additional studies examining the mechanism of action are to be reported soon.

Continue reading "Dr. Anthony P. Sclafani Launches All-Natural Treatment for Wrinkles and Scars" »

Dr. Anthony P. Sclafani Launches All-Natural Treatment for Wrinkles and Scars

Patients now have a simple and all-natural way to improve wrinkles, laugh lines and even difficult-to-treat acne scars.  Pioneered by Anthony P. Sclafani, MD, FACS, Director of Facial Plastic Surgery at The New York Eye & Ear Infirmary and Professor at New York Medical College, this new therapy harnesses the body's natural healing ability to improve skin appearance while avoiding the use of synthetic implants, fillers and gels.

In a study to be published in the Journal of Cosmetic Dermatology, Dr. Sclafani reported that patients treated with an extract of their own blood, platelet rich fibrin matrix (PRFM), demonstrated significant improvement in the appearance of their laugh lines within 2 weeks of treatment.  Results from the clinical study showed that the effects are stable over a 3 month period.  Additional studies examining the mechanism of action are to be reported soon.

Continue reading "Dr. Anthony P. Sclafani Launches All-Natural Treatment for Wrinkles and Scars" »

Dr. Anthony P. Sclafani Launches All-Natural Treatment for Wrinkles and Scars

Patients now have a simple and all-natural way to improve wrinkles, laugh lines and even difficult-to-treat acne scars.  Pioneered by Anthony P. Sclafani, MD, FACS, Director of Facial Plastic Surgery at The New York Eye & Ear Infirmary and Professor at New York Medical College, this new therapy harnesses the body's natural healing ability to improve skin appearance while avoiding the use of synthetic implants, fillers and gels.

In a study to be published in the Journal of Cosmetic Dermatology, Dr. Sclafani reported that patients treated with an extract of their own blood, platelet rich fibrin matrix (PRFM), demonstrated significant improvement in the appearance of their laugh lines within 2 weeks of treatment.  Results from the clinical study showed that the effects are stable over a 3 month period.  Additional studies examining the mechanism of action are to be reported soon.

Continue reading "Dr. Anthony P. Sclafani Launches All-Natural Treatment for Wrinkles and Scars" »

February 8, 2010

Avatar-Like 3-D Images Bring Life to Cosmetic Surgery w/ Vectra 3-D by Canfield Imaging Systems

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Dr. Brett Kotlus, a cosmetic surgeon at Allure Medical Spa in Shelby Township, raves about the 3-D system he uses to simulate surgery on prospective clients.  The Vectra 3-D from Canfield Imaging Systems takes an image of the face or body with 12 different digital cameras at once, with a resolution of 36 megapixels.  "This 3-D system has a clever interface that constructs a realistic, modifiable image that can be sculpted in the same way that cosmetic surgery would sculpt a nose or a breast. Within minutes, we can see possible surgical results.  In this scenario, a picture is truly worth a thousand words," explains Dr. Kotlus.  On a computer screen, the patient sees side-by-side pictures, an untouched version and a surgery simulation.  

3-D imaging has emerged as a modern method that helps cosmetic surgeons and patients visualize outcomes.  There is a high demand for a tool that allows people to see what they might look like after cosmetic surgery.  The old days of red and blue tinted glasses are gone, and the newest version of 3-D uses sophisticated computers to create lifelike images. Disney, Pixar, and Dreamworks have brought three-dimensional animated features to movie theatres, with blockbuster reviews. Patients are often surprised to find the same technology used in films like James Cameron's Avatar in their cosmetic surgeon's office.

Continue reading "Avatar-Like 3-D Images Bring Life to Cosmetic Surgery w/ Vectra 3-D by Canfield Imaging Systems" »

Avatar-Like 3-D Images Bring Life to Cosmetic Surgery w/ Vectra 3-D by Canfield Imaging Systems

ANI_Canfield_Home.gif

Dr. Brett Kotlus, a cosmetic surgeon at Allure Medical Spa in Shelby Township, raves about the 3-D system he uses to simulate surgery on prospective clients.  The Vectra 3-D from Canfield Imaging Systems takes an image of the face or body with 12 different digital cameras at once, with a resolution of 36 megapixels.  "This 3-D system has a clever interface that constructs a realistic, modifiable image that can be sculpted in the same way that cosmetic surgery would sculpt a nose or a breast. Within minutes, we can see possible surgical results.  In this scenario, a picture is truly worth a thousand words," explains Dr. Kotlus.  On a computer screen, the patient sees side-by-side pictures, an untouched version and a surgery simulation.  

3-D imaging has emerged as a modern method that helps cosmetic surgeons and patients visualize outcomes.  There is a high demand for a tool that allows people to see what they might look like after cosmetic surgery.  The old days of red and blue tinted glasses are gone, and the newest version of 3-D uses sophisticated computers to create lifelike images. Disney, Pixar, and Dreamworks have brought three-dimensional animated features to movie theatres, with blockbuster reviews. Patients are often surprised to find the same technology used in films like James Cameron's Avatar in their cosmetic surgeon's office.

Continue reading "Avatar-Like 3-D Images Bring Life to Cosmetic Surgery w/ Vectra 3-D by Canfield Imaging Systems" »

Avatar-Like 3-D Images Bring Life to Cosmetic Surgery w/ Vectra 3-D by Canfield Imaging Systems

ANI_Canfield_Home.gif

Dr. Brett Kotlus, a cosmetic surgeon at Allure Medical Spa in Shelby Township, raves about the 3-D system he uses to simulate surgery on prospective clients.  The Vectra 3-D from Canfield Imaging Systems takes an image of the face or body with 12 different digital cameras at once, with a resolution of 36 megapixels.  "This 3-D system has a clever interface that constructs a realistic, modifiable image that can be sculpted in the same way that cosmetic surgery would sculpt a nose or a breast. Within minutes, we can see possible surgical results.  In this scenario, a picture is truly worth a thousand words," explains Dr. Kotlus.  On a computer screen, the patient sees side-by-side pictures, an untouched version and a surgery simulation.  

3-D imaging has emerged as a modern method that helps cosmetic surgeons and patients visualize outcomes.  There is a high demand for a tool that allows people to see what they might look like after cosmetic surgery.  The old days of red and blue tinted glasses are gone, and the newest version of 3-D uses sophisticated computers to create lifelike images. Disney, Pixar, and Dreamworks have brought three-dimensional animated features to movie theatres, with blockbuster reviews. Patients are often surprised to find the same technology used in films like James Cameron's Avatar in their cosmetic surgeon's office.

Continue reading "Avatar-Like 3-D Images Bring Life to Cosmetic Surgery w/ Vectra 3-D by Canfield Imaging Systems" »

February 10, 2010

Dr. Randy Miller Is Named President-Elect of the Florida Society of Plastic Surgeons

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One of the nation's leading innovators in aesthetic surgery of the face and body, Randy Miller, MD of The MIAMI Institute for Age Management and Intervention, was elected President-Elect of the Florida Society of Plastic Surgeons, one of the nation's largest specialty societies.

Greater than 10 percent of all board certified plastic surgeons in the United States practice in Florida. The Florida Society of Plastic Surgeons provides continuing medical education and patient safety courses during their annual meeting - which attracts visiting professors and plastic surgeons from around the world. Dr. Miller specializes in aesthetic surgical procedures, including facial rejuvenation and body contouring, as well as reconstructive surgery of the breast, body and face. He is certified by the American Board of Plastic Surgery and the American Board of Otolaryngology – Head and Neck Surgery.

Continue reading "Dr. Randy Miller Is Named President-Elect of the Florida Society of Plastic Surgeons" »

Dr. Randy Miller Is Named President-Elect of the Florida Society of Plastic Surgeons

drmiller200.jpg

One of the nation's leading innovators in aesthetic surgery of the face and body, Randy Miller, MD of The MIAMI Institute for Age Management and Intervention, was elected President-Elect of the Florida Society of Plastic Surgeons, one of the nation's largest specialty societies.

Greater than 10 percent of all board certified plastic surgeons in the United States practice in Florida. The Florida Society of Plastic Surgeons provides continuing medical education and patient safety courses during their annual meeting - which attracts visiting professors and plastic surgeons from around the world. Dr. Miller specializes in aesthetic surgical procedures, including facial rejuvenation and body contouring, as well as reconstructive surgery of the breast, body and face. He is certified by the American Board of Plastic Surgery and the American Board of Otolaryngology – Head and Neck Surgery.

Continue reading "Dr. Randy Miller Is Named President-Elect of the Florida Society of Plastic Surgeons" »

February 11, 2010

Zeltiq A Cool New Technology to Reduce Fat Available Now at La Jolla Cosmetic Surgery Centre

Plastic surgery PR & cosmetic marketing advancements are taking shape with a new, non-invasive way to gently and effectively reduce fat in targeted areas of the body is available at La Jolla Cosmetic Surgery Centre. (LJCSC).  The Zeltiq Procedure uses an advanced cooling technology that targets and eliminates fat cells, resulting in noticeable, natural-looking fat reduction in those areas.  

Continue reading "Zeltiq A Cool New Technology to Reduce Fat Available Now at La Jolla Cosmetic Surgery Centre" »

Zeltiq A Cool New Technology to Reduce Fat Available Now at La Jolla Cosmetic Surgery Centre

Plastic surgery PR & cosmetic marketing advancements are taking shape with a new, non-invasive way to gently and effectively reduce fat in targeted areas of the body is available at La Jolla Cosmetic Surgery Centre. (LJCSC).  The Zeltiq Procedure uses an advanced cooling technology that targets and eliminates fat cells, resulting in noticeable, natural-looking fat reduction in those areas.  

Continue reading "Zeltiq A Cool New Technology to Reduce Fat Available Now at La Jolla Cosmetic Surgery Centre" »

Zeltiq A Cool New Technology to Reduce Fat Available Now at La Jolla Cosmetic Surgery Centre

Plastic surgery PR & cosmetic marketing advancements are taking shape with a new, non-invasive way to gently and effectively reduce fat in targeted areas of the body is available at La Jolla Cosmetic Surgery Centre. (LJCSC).  The Zeltiq Procedure uses an advanced cooling technology that targets and eliminates fat cells, resulting in noticeable, natural-looking fat reduction in those areas.  

Continue reading "Zeltiq A Cool New Technology to Reduce Fat Available Now at La Jolla Cosmetic Surgery Centre" »

February 12, 2010

Rapid Growth of Cosmetic Surgery Public Relations & Marketing Advancements Generates An Ease of New Patient Dialogue

Cosmetic surgery PR & marketing efforts are everywhere these days: TV, magazines, the Internet and more. And according to new data, society is indeed more comfortable talking about cosmetic surgery than ever before.

In a survey released today by the American Academy of Cosmetic Surgery, 71 percent of respondents think society is less judgmental about cosmetic surgery than it was just five years ago. Furthermore, about 62 percent said society's attitude toward cosmetic surgery made them feel more comfortable about getting a procedure.

"This is a confirmation of what many of us have felt for a long time – that cosmetic surgery has become mainstream," said Dr. Mark Berman, AACS President-Elect. "A variety of factors have contributed to the normalization of our industry, but the bottom line is that people are not afraid to talk openly about cosmetic surgery anymore."

Continue reading "Rapid Growth of Cosmetic Surgery Public Relations & Marketing Advancements Generates An Ease of New Patient Dialogue" »

Rapid Growth of Cosmetic Surgery Public Relations & Marketing Advancements Generates An Ease of New Patient Dialogue

Cosmetic surgery PR & marketing efforts are everywhere these days: TV, magazines, the Internet and more. And according to new data, society is indeed more comfortable talking about cosmetic surgery than ever before.

In a survey released today by the American Academy of Cosmetic Surgery, 71 percent of respondents think society is less judgmental about cosmetic surgery than it was just five years ago. Furthermore, about 62 percent said society's attitude toward cosmetic surgery made them feel more comfortable about getting a procedure.

"This is a confirmation of what many of us have felt for a long time – that cosmetic surgery has become mainstream," said Dr. Mark Berman, AACS President-Elect. "A variety of factors have contributed to the normalization of our industry, but the bottom line is that people are not afraid to talk openly about cosmetic surgery anymore."

Continue reading "Rapid Growth of Cosmetic Surgery Public Relations & Marketing Advancements Generates An Ease of New Patient Dialogue" »

February 16, 2010

Cosmetic Surgery Prices Decline Slightly in 2009 While Demand Increases

Cosmetic Surgery Marketing Reports show that the US may have experienced a 12% decrease in the number of surgical and non-surgical cosmetic treatments, but the British Association of Aesthetic Plastic Surgeons have a different story to tell. They found the UK experienced a 5% increase in demand from 2007 to 2008, and a 9% increase from 2008 to 2009.

Thanks to an 8.7% increase over the previous year, the UK plastic surgery industry reached a total market value of GBP536 million by the end of 2008. The reason for this is believed to be the addition of a number of new products and services that offer effective results with shorter recovery periods. A portion of the growth is also attributed to advancements in technology, which have improved a number of the current procedures being offered.

Financing options have also been attributed with a significant amount of the growth simply because it has made a number of larger procedures more affordable. Men have also been opting to have cosmetic treatments. In fact, this is currently the fastest growing demographic. Overall, procedures vary greatly in price, yet they have generally decreased slightly, which is a relief after several years of increases.

Continue reading "Cosmetic Surgery Prices Decline Slightly in 2009 While Demand Increases" »

Cosmetic Surgery Prices Decline Slightly in 2009 While Demand Increases

Cosmetic Surgery Marketing Reports show that the US may have experienced a 12% decrease in the number of surgical and non-surgical cosmetic treatments, but the British Association of Aesthetic Plastic Surgeons have a different story to tell. They found the UK experienced a 5% increase in demand from 2007 to 2008, and a 9% increase from 2008 to 2009.

Thanks to an 8.7% increase over the previous year, the UK plastic surgery industry reached a total market value of GBP536 million by the end of 2008. The reason for this is believed to be the addition of a number of new products and services that offer effective results with shorter recovery periods. A portion of the growth is also attributed to advancements in technology, which have improved a number of the current procedures being offered.

Financing options have also been attributed with a significant amount of the growth simply because it has made a number of larger procedures more affordable. Men have also been opting to have cosmetic treatments. In fact, this is currently the fastest growing demographic. Overall, procedures vary greatly in price, yet they have generally decreased slightly, which is a relief after several years of increases.

Continue reading "Cosmetic Surgery Prices Decline Slightly in 2009 While Demand Increases" »

February 18, 2010

Plastic Surgery PR: First Fractional Laser FDA Cleared for Striae by Palomar Medical Technologies

Palomar Medical Technologies, Inc. is pleased to announce that the Lux1540 Fractional non-ablative laser handpiece has received the first clearance by the United States Food and Drug Administration (FDA) for the treatment of striae (stretch marks) using a fractional laser. This new clearance will allow aesthetic practitioners to treat the millions of women worldwide who have unwanted stretch marks.

Ongoing clinical studies have shown that subjects treated with the Lux1540 achieved an average improvement of between 51% and 75% in the appearance of their striae, based upon a blinded review of photographs comparing the pre-treatment appearance of striae versus the results three months post-treatment.

Francesca de Angelis, MD, a leading plastic surgeon from Naples, Italy who has led the research effort, noted, "Through our ongoing clinical study, and with thousands of satisfied patients treated throughout Italy, we have found that the Lux1540 is the first laser treatment for stretch marks that truly works."

"Our experience with the Palomar Lux1540 is consistent with the results seen in Europe," noted Vic Narurkar, MD, a dermatologist in San Francisco, CA and past president of the American Society of Cosmetic Dermatology and Aesthetic Surgery. "For the right patient, the Lux1540 provides a laser treatment option for stretch marks that offers significant improvement. The non-ablative fractional laser allows for comfortable treatments with little to no impact on the patient's daily activities."

Carolyn Chang, MD, Vice-Chair of Plastic Surgery at California Medical Center in San Francisco, believes fractional laser treatment for stretch marks will be a highly-requested procedure in her practice. "After pregnancy, women are always looking to eliminate their stretch marks. The Palomar laser can play a key role in the 'mommy makeover' so many new mothers are asking for."

Robert Weiss, MD, director of the Maryland Laser, Skin, and Vein Institute and immediate past president of the American Society for Dermatologic Surgery, added, "I have tested many of the available fractional lasers, and Palomar's Lux1540 looks to fulfill a long sought after need for a comfortable treatment with very high patient satisfaction for stretch marks."

This new clearance expands the broad range of treatments offered by the Lux1540, which may be used to treat surgical scars, acne scars, and melasma, as well as offer non-ablative skin resurfacing.  In support of this new clearance, Palomar in conjunction with Body1.com has released a consumer education site, Stretchmarks1.com, to help consumers understand more about treatment options and locate providers of Palomar's Lux1540 technology for stretch marks.

The Lux1540 Fractional non-ablative laser handpiece is available for use with Palomar's flagship StarLux® 500 laser and pulsed light platform. The StarLux 500 allows practitioners to attach a variety of application-specific handpieces to one base unit that easily expands as their practice grows.

To learn more about using the Lux1540 Fractional non-ablative laser to treat stretch marks, including the latest clinical data and before-and-after photos, please visit www.palomarmedical.com.

Plastic Surgery PR: First Fractional Laser FDA Cleared for Striae by Palomar Medical Technologies

Palomar Medical Technologies, Inc. is pleased to announce that the Lux1540 Fractional non-ablative laser handpiece has received the first clearance by the United States Food and Drug Administration (FDA) for the treatment of striae (stretch marks) using a fractional laser. This new clearance will allow aesthetic practitioners to treat the millions of women worldwide who have unwanted stretch marks.

Ongoing clinical studies have shown that subjects treated with the Lux1540 achieved an average improvement of between 51% and 75% in the appearance of their striae, based upon a blinded review of photographs comparing the pre-treatment appearance of striae versus the results three months post-treatment.

Francesca de Angelis, MD, a leading plastic surgeon from Naples, Italy who has led the research effort, noted, "Through our ongoing clinical study, and with thousands of satisfied patients treated throughout Italy, we have found that the Lux1540 is the first laser treatment for stretch marks that truly works."

"Our experience with the Palomar Lux1540 is consistent with the results seen in Europe," noted Vic Narurkar, MD, a dermatologist in San Francisco, CA and past president of the American Society of Cosmetic Dermatology and Aesthetic Surgery. "For the right patient, the Lux1540 provides a laser treatment option for stretch marks that offers significant improvement. The non-ablative fractional laser allows for comfortable treatments with little to no impact on the patient's daily activities."

Carolyn Chang, MD, Vice-Chair of Plastic Surgery at California Medical Center in San Francisco, believes fractional laser treatment for stretch marks will be a highly-requested procedure in her practice. "After pregnancy, women are always looking to eliminate their stretch marks. The Palomar laser can play a key role in the 'mommy makeover' so many new mothers are asking for."

Robert Weiss, MD, director of the Maryland Laser, Skin, and Vein Institute and immediate past president of the American Society for Dermatologic Surgery, added, "I have tested many of the available fractional lasers, and Palomar's Lux1540 looks to fulfill a long sought after need for a comfortable treatment with very high patient satisfaction for stretch marks."

This new clearance expands the broad range of treatments offered by the Lux1540, which may be used to treat surgical scars, acne scars, and melasma, as well as offer non-ablative skin resurfacing.  In support of this new clearance, Palomar in conjunction with Body1.com has released a consumer education site, Stretchmarks1.com, to help consumers understand more about treatment options and locate providers of Palomar's Lux1540 technology for stretch marks.

The Lux1540 Fractional non-ablative laser handpiece is available for use with Palomar's flagship StarLux® 500 laser and pulsed light platform. The StarLux 500 allows practitioners to attach a variety of application-specific handpieces to one base unit that easily expands as their practice grows.

To learn more about using the Lux1540 Fractional non-ablative laser to treat stretch marks, including the latest clinical data and before-and-after photos, please visit www.palomarmedical.com.

Plastic Surgery PR: First Fractional Laser FDA Cleared for Striae by Palomar Medical Technologies

Palomar Medical Technologies, Inc. is pleased to announce that the Lux1540 Fractional non-ablative laser handpiece has received the first clearance by the United States Food and Drug Administration (FDA) for the treatment of striae (stretch marks) using a fractional laser. This new clearance will allow aesthetic practitioners to treat the millions of women worldwide who have unwanted stretch marks.

Ongoing clinical studies have shown that subjects treated with the Lux1540 achieved an average improvement of between 51% and 75% in the appearance of their striae, based upon a blinded review of photographs comparing the pre-treatment appearance of striae versus the results three months post-treatment.

Francesca de Angelis, MD, a leading plastic surgeon from Naples, Italy who has led the research effort, noted, "Through our ongoing clinical study, and with thousands of satisfied patients treated throughout Italy, we have found that the Lux1540 is the first laser treatment for stretch marks that truly works."

"Our experience with the Palomar Lux1540 is consistent with the results seen in Europe," noted Vic Narurkar, MD, a dermatologist in San Francisco, CA and past president of the American Society of Cosmetic Dermatology and Aesthetic Surgery. "For the right patient, the Lux1540 provides a laser treatment option for stretch marks that offers significant improvement. The non-ablative fractional laser allows for comfortable treatments with little to no impact on the patient's daily activities."

Carolyn Chang, MD, Vice-Chair of Plastic Surgery at California Medical Center in San Francisco, believes fractional laser treatment for stretch marks will be a highly-requested procedure in her practice. "After pregnancy, women are always looking to eliminate their stretch marks. The Palomar laser can play a key role in the 'mommy makeover' so many new mothers are asking for."

Robert Weiss, MD, director of the Maryland Laser, Skin, and Vein Institute and immediate past president of the American Society for Dermatologic Surgery, added, "I have tested many of the available fractional lasers, and Palomar's Lux1540 looks to fulfill a long sought after need for a comfortable treatment with very high patient satisfaction for stretch marks."

This new clearance expands the broad range of treatments offered by the Lux1540, which may be used to treat surgical scars, acne scars, and melasma, as well as offer non-ablative skin resurfacing.  In support of this new clearance, Palomar in conjunction with Body1.com has released a consumer education site, Stretchmarks1.com, to help consumers understand more about treatment options and locate providers of Palomar's Lux1540 technology for stretch marks.

The Lux1540 Fractional non-ablative laser handpiece is available for use with Palomar's flagship StarLux® 500 laser and pulsed light platform. The StarLux 500 allows practitioners to attach a variety of application-specific handpieces to one base unit that easily expands as their practice grows.

To learn more about using the Lux1540 Fractional non-ablative laser to treat stretch marks, including the latest clinical data and before-and-after photos, please visit www.palomarmedical.com.

February 19, 2010

Upstate New York Plastic Surgeons Give The Facelift a "Facelift" - Reverse Aging Effect in 90 Minutes with Quick-Recovery

The doctors at the Center For Plastic Surgery (Williamsville, NY) have developed a new facelift procedure, trademarked "QLift," that offers similar long-lasting results as a traditional facelift, but takes only 90 minutes to perform and requires only a few days of recovery.

Nearly 11.7 million cosmetic surgical and nonsurgical procedures were performed in the United States in 2007, according to statistics released by the American Society for Aesthetic Plastic Surgery. With this high demand, the options available are increasing steadily as doctors and researchers look for safe, quick and effective procedures to gracefully turn back the effects of aging. The innovation of the QLift, developed at Western New York's oldest and largest group practice, The Center For Plastic Surgery, is an exciting advancement.

The QLift typically only takes 90 minutes to perform and is minimally invasive, resulting in minimum bruising or bleeding. It also requires only local anesthesia and is performed on an outpatient basis. This, in addition to the quick-recovery, has helped fuel its popularity and has attracted patients from across the state and into Canada.

"The QLift is designed to lift and support the droopy elements of the cheeks, face and to some extent, the neck. The soft tissue of the face is lifted and repositioned into a more vertical and youthful position and the underlying tissues of the face are tightened," says Dr. Zvi Sharf, M.D., F.I.C.S.

Dr. David P. Rigan, M.D., F.A.C.S., of the Center For Plastic Surgery, notes that the procedure is perfect for today's "time-conscious man or woman who wants to rejuvenate their youthful appearance, yet does not have the luxury of time to stay at home to recuperate and heal for several weeks after a more traditional facelift." With the QLift, patients are able to go home immediately following the procedure.

Patients are also able to combine the QLift with other surgeries and cosmetic procedures such as eyelid surgery, neck or chin liposuction, and the increasingly popular Botox or injectable fillers.

The innovation of the QLift procedure is an exciting advancement in the industry. It comes at a time when people are interested in turning back the effects of aging and yet need to quickly return to their business and social lives.

March 5, 2010

Oscar Swag Bags Snag Plastic Surgeon Dr. Adam Kolker's Highly Coveted AKMD Skincare

Oscar "Swag Bags" are almost as famous as the awards themselves, highly coveted by celebrities and getting more and more glamorous every year. This year is no exception. Hollywood Baskets hand-picked a bevy of high-end products that are sure to impress each celebrity – and help maintain their "Oscar Glow."

This year's 82nd Academy Awards® has attracted top presenters ranging from new stars to well-known Hollywood legends and comedians – from Zac Efron and Kristen Stewart to Barbra Streisand, John Travolta, and Tina Fey. Nominees include George Clooney, Sandra Bullock, Meryl Streep and Penelope Cruz, among others.

Dr. Adam Kolker, a renowned Manhattan plastic surgeon, is proud to announce the inclusion of his line of skincare products, AKMD Skincare, in the Oscar "Celebrity Swag Bags" that will be given to this year's top presenters and nominees. AKMD Skincare was selected from among thousands of products to be part of this VIP Oscar Swag Bag.

Dr. Adam Kolker and Lauren Kolker, husband and wife co-founders of AKMD Skincare, researched and developed the product line in response to the needs of Dr. Kolker's patients. As an aesthetic plastic surgeon, Dr. Kolker found with increasing frequency that his patients were interested in both preventive and protective care for their skin.  Disillusioned with existing products, Dr. Kolker worked with a team of biochemists, formulating both a line of consumer skincare products and a line of professional-strength medical products that he felt would provide the most significant and dramatic results.

AKMD Skincare provides protection from photo-aging, enables superficial resurfacing, rebuilds collagen, promotes cellular renewal, and replenishes moisture. All of these techniques work in concert to provide you with healthier, glowing, and more youthful-looking skin. For more information, please visit www.akmdskincare.com.

A portion of the proceeds from the AKMD Skincare line of products will be donated to Operation Smile, an international not-for-profit organization providing free surgery to more than 140,000 children with facial deformities in 26 developing countries and the United States. As an Operation Smile volunteer surgeon, it is Dr. Kolker's hope to bring smiles to the faces of these children, changing their lives forever. www.operationsmile.org.

March 12, 2010

Luxury PR: Chateau Amber Retreat Provides Specialized Post-Cosmetic Surgery Care in Palm Springs

Chateau Amber Retreat is a new, luxurious, stress-free experience for post-cosmetic surgery -- a private and tranquil environment where patients receive the finest specialized care from a team of experienced medical professionals 24 hours a day. Luxury transportation, accommodations, and special diet meals are served bedside in choices of rooms, suites and villas. The Retreat's main focus is squarely on the client and in doing everything possible to speed recovery -- all with ease.

The concept of Chateau Amber Retreat was born in the spectacular desert resort area several months back as a niche market with a wide variety of specialty and cosmetic surgery centers, yet with no recovery center specializing in cosmetic surgery. The desert holds an ideal recovering location with its beautiful mountain views and desert tranquility. Charles Borromeo, Founder and President and an emerging expert on post-surgical aftercare, stated, "We would encourage everyone going through cosmetic surgery to take a good look at our services and talk with us to tailor a custom package, showcasing the best attentive care offered anywhere."

Continue reading "Luxury PR: Chateau Amber Retreat Provides Specialized Post-Cosmetic Surgery Care in Palm Springs" »

March 16, 2010

Artefill PR: Looking Younger Without Plastic Surgery: Dr. Gilbert Lee Uses Artefill(R) to Reduce the Signs of Aging and Fight Patient Wrinkles for Good

 

Getting older is a fact of life. Looking older doesn't have to be. Patients now have a non-invasive treatment option to reduce the signs of aging and fight wrinkles for good -- with no downtime.  Known for their use of the latest technological advancements, Dr. Gilbert Lee and his team at Changes Plastic Surgery & Spa are now using Artefill, the first and only FDA-approved microsphere-enhanced dermal filler for the correction of smile lines, or the lines from your nose to the corners of your mouth.

"Dermal fillers continue to grow in popularity among my patients and we find Artefill to be optimal for individuals who want a permanent solution for wrinkle correction," said Dr. Lee. "Patients love that the results are just as good now as they were when they were first injected."

Artefill is a simple, in-office procedure that takes approximately fifteen minutes to complete. A patient is injected with the product similar to other dermal fillers with the key difference being its lasting effect. Artefill comes mixed with local anesthetic, so there is virtually no discomfort during the injection process.  The unique microspheres in Artefill are not absorbed by the body and therefore provide the support the skin needs for long lasting natural feeling results. This is different from temporary dermal fillers that are made of different kinds of natural or synthetic materials that are completely absorbed by the body over time and require repeat injections to maintain wrinkle correction. A skin test is required approximately four (4) weeks prior to treatment, to ensure a patient is not allergic to the collagen in Artefill.

"I thought Artefill was great. I had my nasolabial folds done, and the indentation is definitely smoother and less than it used to be," says Valerie, a long time patient who had Artefill injected over a year ago. "Dr. Lee did a great job not overfilling and made it look natural. It's not like other fillers that you have done every 6 months. I haven't noticed any loss."

The product is only offered by a select group of physicians in California and is not available at all physician offices.  Dr. Lee is one of the few company trained and select few company sponsored physicians who have the skills and experience needed to administer Artefill

March 27, 2010

What to Expect After a Plastic Surgery Mommy Makeover

 

Plastic Surgery PR: Like any other cosmetic surgery, a mommy makeover is a medical procedure. Recovery from a mommy makeover is just as important as selecting the right plastic surgeon to perform the procedure itself.

Recovering from your mommy makeover in the right way will prevent you from dealing with excess pain, raised scars, or other unwanted side effects. While your cosmetic surgeon will provide you with all the specific directions you should follow when recovering, some of the thing you can expect after your mommy makeover include:

Bed Rest
For the first few days following the mommy makeover procedure, you will need to stay in bed and relax. Your plastic surgeon will provide you with pain medication to ease any discomfort, but this time is essential for giving the body the strength it needs to appropriately recover from your surgery.

Limited Mobility
After resting for the first few days, you will be able to begin performing some of your regular day-to-day tasks, but your ability to move around will be limited. Many plastic surgeons suggest that you have a friend or loved one help you for the first week or two after your surgery until you can move around comfortably.

Light Exercise
Exercise and light activities are two of the best ways you can recover and assist your body with getting back to living your life like normal. Your doctor will provide you with a list of exercises you can do at home, but activities like walking can improve blood circulation and help you get the most out of your mommy makeover.

Swelling
Swelling is a natural part of recovering from cosmetic surgery, and for many mommy makeover patients, swelling can last quite a while. Immediate results from your mommy makeover will be obvious, but for some patients, it can take up to a few months for your final results to appear.

The recovery process after having mommy makeover may take a while and put you through some discomfort, but the bottom line is that there are many benefits you will experience after having a mommy makeover. Clothes will fit better, you can be more confident in your body, and you will be able to live the life you want.

If you are interested in learning about your mommy makeover and what you can expect after your procedure, please visit the website of
Bryan W. Gawley, M.D. Aesthetic & Reconstructive Plastic Surgery in Phoenix, Arizona.

April 1, 2010

New Website Connects Patients with Plastic Surgeons and Dermatologists

MyCosmeticProcedures.com is a new website focused on plastic surgery and cosmetic procedures. The site seeks to provide medical information to patients who may be considering cosmetic surgery or non-surgical procedures to improve their appearance.

 

MyCosmeticProcedures.com serves as a resource for those looking to find a plastic surgeon or cosmetic dermatologist in their local area.
MyCosmeticProcedures.com serves as a resource for those looking to find a plastic surgeon or cosmetic dermatologist in their local area.
The articles on MyCosmeticProcedures.com discuss plastic surgeons and plastic surgery procedures of the face, breast and body including Breast Augmentation, Breast Reduction, Breast Lift, Lip Augmentation, Rhinoplasty, Smart Lipo, Liposuction, Blepharoplasty, Arm Lift, Necklift, Facelift, Brow Lift, Thigh Lift and Total Body Lift. The site also covers topics for Skin & Spa treatments such as Laser Hair Removal, Laser Skin Resurfacing, Chemical Peels, Dermabrasion, Microdermabrasion, and wrinkle-correction using BOTOX® and injectable fillers such as JUVÉDERM®. Articles discussing procedures focus on summarizing the procedure as well as what to expect during a typical consultation, before, during and after the procedure. The site discusses general cosmetic surgery recovery times, side effects, risks and complications, and encourages patients to have realistic plastic surgery expectations.

 

MyCosmeticprocedures.com also serves as a resource for those looking to find a plastic surgeon or cosmetic dermatologist in their local area. Visitors to the Website can use the “Find a Doctor” feature to search and browse nearly 280 listings in cities across 40 U.S. states including Los Angeles, Miami, New York, Atlanta, Houston, Phoenix, Charlotte and others. Users can enter a city or zip code and define a search radius. Once selected, the Website quickly returns a list of providers in that area and displays the results in a Google-powered map.

Visitors can review a listing, see a photo of the doctor, map directions to their offices and contact them via the Website to ask questions or schedule a consultation. The number of plastic surgeon and cosmetic dermatologist listings on the site continues to grow everyday as more and more providers choose to list their practices on the Website.

In January of 2010, MyCosmeticProcedures.com launched a plastic surgery Before and After photo gallery. Visitors can view Before and After photos of patient post-operative results provided by doctors listed in the directory. The Before and After photos gallery can be viewed for facial, breast, or body procedures, and is broken down into procedure-specific albums and provider-specific galleries. The Website’s plastic surgery Before and After photos are presented using a high quality slideshow with a sleek and intuitive user-interface for best viewing.

For plastic surgery questions that may not be answered in an article on the site, MyCosmeticProcedures.com hosts a regular column “Ask the Experts” where visitor questions are answered by a featured plastic surgeon or cosmetic dermatologist from the site’s directory. The Website also contains a Blog featuring insightful articles and news regarding trends and current advances in plastic surgery and cosmetic dermatology. The “Cosmetic Procedures Blog” is available as a syndicated RSS feed. Recent topics include recent advances in laser-assisted liposuction and “Breast Implants 101,” a continuing series discussing breast augmentation implants and the many options available to patients.

The Website plans to continue to grow by expanding content and specialties, increasing listings, and improving functionality as it raises its visibility on the Web through 2010.

MyCosmeticProcedures.com is socially active and can be found on Facebook and Twitter, where the site regularly “Tweets” beauty tips and other information under the name @CosmeticSite.

April 2, 2010

The Importance of Board Certification in Cosmetic Surgery

Cosmetic Surgery PR:  

Cosmetic surgeons combine knowledge, surgical skill, technical expertise and ethics to achieve their goal of providing aesthetic enhancement for their patients.

When choosing a cosmetic surgeon it is important to select a cosmetic surgeon who is board certified. In most states it is legal for any physician who holds a valid medical license, with or without surgical training, to practice cosmetic surgery.

Why is Board Certification Important?

Board certification is important because it makes certain that your cosmetic surgeon has the training, qualifications and experience needed to perform your cosmetic surgical procedure safely and skillfully. A board certified cosmetic surgeon has greater insight into your needs, has knowledge of state-of-the-art techniques and the surgical skill and judgment to recommend and perform the cosmetic surgical procedure that will enhance your appearance effectively and safely.

What Does it Take to Become Board Certified?

In order for a surgeon to become board certified they must go through a long demanding process that takes years to complete. The following training is required before a surgeon can be board certified:

- Four years of medical school
- One year of internship in General Surgery
- Three or more years residency in General Surgery
- Two to three years residency in Plastic Surgery
- Additional fellowships recommended but not required

The number of people seeking
cosmetic surgery has increased dramatically over the years and more and more doctors are offering cosmetic surgery to their patients, so it is important you obtain accurate information regarding cosmetic surgery and the doctors who perform it. You should be aware of your doctor's education, training, experience and competence with the cosmetic surgical procedure you are contemplating.

Your cosmetic surgeon should be board certified with the American Board of Plastic Surgery and hold memberships in the American Society of Plastic Surgeons or the American Society for Aesthetic Plastic Surgeons.

If you live in the Denver, Colorado area and are contemplating cosmetic surgery, please visit the website of
board certified cosmetic surgeon Dr. Nick Slenkovich at the Colorado Plastic Surgery Center today to schedule a confidential consultation to address your cosmetic surgery needs with the dedicated and caring staff and learn how you can benefit from a safe and effective cosmetic surgery procedure.

April 9, 2010

The Botox Cosmetic Marketing Wars in NYC

Cosmetic Surgery Public Relations: While Botox has long been the only available means of banishing facial wrinkles, Dr. Stephen T. Greenberg, a prominent cosmetic plastic surgeon in Manhattan, recently introduced into his practice a new, state-of-the-art technique called Dysport.  Dysport, which has been used around the world for nearly twenty years, may be better than Botox for two important reasons: it shows results faster and it provides a more natural-looking appearance.

 

Continue reading "The Botox Cosmetic Marketing Wars in NYC" »

April 13, 2010

Plastic Surgery Marketing: Baby Boomers Keep Cosmetic Procedures on the Rise

The baby boomer generation may be well into their 50s and 60s, but that doesn't mean they're ready to concede their looks just yet. In fact, many "boomers" are determined to maintain their once-youthful appearance.

According to a recent survey by the American Academy of Cosmetic Surgery, anti-aging procedures such as facelifts and blepharoplasty (eyelid lifts) are on the rise. So are botox and fillers. The bottom line is that baby boomers are aging but they don't want their looks to do the same.

"The baby boomers are getting older but they still feel young and they want to look that way too," said AACS President Mark Berman, MD. "With anti-aging procedures, people tend to feel much better about themselves afterward."

Facelifts rose 44 percent from 2008 to 2009 in procedures by AACS members, totaling 34,455 in '09. Blepharoplasty procedures went up 42 percent, from 42,602 to 60,507. Similarly, non-invasive anti-aging procedures such as Botox (up 157 percent) and fillers (up 245 percent) rose exponentially.

In procedures performed by AACS members, the average age of facelift patients is 54.1 years. The average age for blepharoplasty is 52.3 years. In addition, the average age of patients receiving Botox is 46.6 and fillers is 46.8.

"I think this might come as a surprise to the public when they see just how many baby boomers are trying to slow down the aging process," Berman said. "As a surgeon, these numbers aren't surprising because we see older patients all the time."

The American Academy of Cosmetic Surgery is a professional medical society whose members are dedicated to patient safety and physician education in cosmetic surgery. Most members of the AACS are dermatologic surgeons, facial plastic surgeons, head and neck surgeons, general surgeons, oral and maxillofacial surgeons, plastic surgeons – all of whom specialize in cosmetic surgery. AACS is an organization that represents all cosmetic surgeons in the American Medical Association through its seat in the AMA House of Delegates.

May 3, 2010

Dermatologist Communications w/ Dr. Paul Jarrod Frank for GoodSkin Labs

The science of skin care keeps improving, offering newer ways to restore radiance and volume to aging skin.

"As we age, there is both a dramatic loss and redistribution of essential elements in the skin, including collagen, hyaluronic acid and even fat," said Dr. Paul Jarrod Frank, a New York City−based dermatologist. "These changes lead to deflated and hanging tissue, much like a well-filled balloon that loses air over time.

"People have sought injections to return the volume needed for a youthful look and counteract this mid-face sink," said Frank. "Inspired by these trends, GoodSkin Labs created Filextra, a simple and powerful facial cream that helps plump, hydrate and revolumize skin's appearance."

For more information, visit GoodSkin Labs at www.goodskinlabs.com.

May 18, 2010

Leading Plastic Surgery Marketing & PR Report Positive Data on Artefill at Key Society Meetings

Suneva Medical, a privately-held aesthetic medical device company, announced recently that Steven R. Cohen, M.D., F.A.C.S, Clinical Professor, University of California, San Diego and John H. Joseph, M.D., F.A.C.S, Assistant Clinical Professor, UCLA, presented interim results from the prospective, open-label, five-year safety study on Artefill for nasolabial fold (NLF) correction. The oral presentations took place at the American Society of Aesthetic Plastic Surgery's Aesthetic Meeting 2010 in Washington, D.C. and the American Academy of Facial Plastic & Reconstructive Surgery's International Symposium in Hollywood, FL, respectively.

Continue reading "Leading Plastic Surgery Marketing & PR Report Positive Data on Artefill at Key Society Meetings" »

May 20, 2010

The Marketing of Cosmetic Surgery to Mother & Daughter Duos

The saying goes, "like mother like daughter" and this has become even more evident in the emerging beauty trend of mothers and daughters opting to get cosmetic surgery procedures together. Something as simple as a little Botox to more in depth procedures like rhinoplasty and face lifts are quickly becoming the procedures done as a family than alone. And while mother-daughter duos are currently the trend, it wasn't long ago that cosmetic enhancement enthusiasts started hosting Botox parties at medspas to share in the experience together.

Continue reading "The Marketing of Cosmetic Surgery to Mother & Daughter Duos" »

June 4, 2010

Plastic Surgery PR: Advancements w/ Body Contouring

Sound Surgical Technologies, innovators of ultrasonic body contouring technologies and procedures, announced the launch of the new VASER Lipo System today.  The original VASER System was designed to provide patients with smooth, predictable results and fast recovery, while also allowing physicians to perform a wide array of body contouring applications.

Now, the new VASER System has been re-engineered to improve the overall experience for physicians and provide even greater versatility for body contouring procedures.  The ultrasonic energy has been specifically tuned to break apart fatty deposits, while preserving important connective tissue and maintaining fat cell viability.

"The original VASER System was designed to provide patients with a safe and gentle liposuction experience with consistently predictable results.  The highly selective nature of ultrasound energy that provides an improved

Continue reading "Plastic Surgery PR: Advancements w/ Body Contouring" »

June 9, 2010

Cosmetic Surgery PR: The Simoni Lift to be Revealed at 2010 Facial Cosmetic Surgery Symposium

Renowned surgeons and aesthetic practitioners from around the world will be gathering to share and discuss the latest techniques and technologies in cosmetic surgery and dermatology at The 6th Annual Facial Cosmetic Surgery International Multi-Specialty Symposium in Las Vegas, July 14-18.  For the first time, Beverly Hills Facial Plastic Surgeon Payman Simoni, MD, FACS, will be revealing the highly specialized techniques he has perfected with his highly publicized Simoni Lift™.  

The Simoni Lift is a minimally invasive yet fully comprehensive face lift surgery that is performed in 60 to 90 minutes with no general anesthesia. The patient is wide awake during the procedure which allows them to sit up in an inclined position. This allows Dr. Simoni to observe the ways gravity naturally affect patients faces during surgery, providing for a more natural result that doesn't look pulled. Additional benefits of eliminating general anesthesia from the facelift procedure include, shorter recovery time, less bruising and swelling, and reduced health risks that are sometimes associated with the use of anesthesia.

Local anesthesia is used to numb the sides of the patient's face. Using very small incisions around the patient's ears, Dr. Simoni is able to access the facial region to tighten the laxity in the neck, jowls and mid-face region. Scars are completely concealed in a natural line behind the ear. "This is not a lunchtime facelift or even a mini-lift," said Dr. Simoni. "I am able to achieve results that are just as good, if not better than a traditional facelift using these methods."

Continue reading "Cosmetic Surgery PR: The Simoni Lift to be Revealed at 2010 Facial Cosmetic Surgery Symposium" »

June 17, 2010

Palm Beach Beauty PR: Cosmetic Bootcamp Expands Summer Program

The upcoming Cosmetic Bootcamp meeting, to be held June 16-19 at The Broadmoor Hotel, is pleased to announce an expanded program that will include live demonstrations and didactic teaching for laser, botulinum toxins, fillers, cosmeceuticals, breast augmentation, laser lipolysis and other topics relevant to cosmetic surgeons and dermatologists.

Program Chair Dr. Mary Lupo says, "This year's meeting will host more than 200 people and will include several audience response sessions and sessions that will engage physicians in a lively debate regarding best practices."  Although the meeting is limited to physicians that are specialists in the fields of dermatology, plastic surgery, head and neck surgery and ophthalmology, it continues to grow and has become the leading cross specialty meeting.  In addition to the main meeting, a separate meeting that includes industry representatives, analysts, investment bankers and key opinion leading physicians is planned with Dr. Vic Narurkar chairing this session.

According to Board Member Kenneth Beer MD, "the meeting strives to maintain a collegial atmosphere where leaders in the specialties can exchange ideas."  

Upcoming Cosmetic Bootcamp University Meetings will bring this experience to physicians in training this Fall in cities across the US.

August 4, 2010

NY Smartlipo Doctor Offers Revolutionary New Procedure

Plastic Surgery PR: The latest trend in LaserBodySculpting, Smartlipo TRIPLEX, is being adopted by doctors throughout the country. Dr. Sterry is now performing this revolutionary type of Smartlipo in NYC for discerning patients. Smartlipo TriPlex has been getting rave reviews from many doctors and patients, including Dr. Sterry's patients who've gotten Smartlipo in New York.  

The Smartlipo TriPlex LaserBodySculpting Workstation is ideal for treating small areas, especially for patients who have localized fat deposits but very lax overlying skin, which would have been made worse by traditional liposuction. In addition to melting the fat, the blended wavelengths of TriPlex technology coagulate and tighten the tissue and induce collagen production.

Despite strict diets and religious exercise, many people just cannot eliminate localized areas of fat, such as around the abdomen or on the upper regions of the arms. With this new laser lipolysis system from Cynosure, along with the skills of a qualified and caring surgeon, Smartlipo New York patients can achieve results they never thought possible.

Continue reading "NY Smartlipo Doctor Offers Revolutionary New Procedure" »

August 20, 2010

Pierce Mattie's Plastic Cosmetic Surgery Public Relations w/ Life & Style Magazine

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September 14, 2010

Plastic Surgery PR: Liposuction Demand Falls as Non-Invasive Treatments Such as Zeltiq® Climb

A survey conducted by The Patient's Guide found that almost three-quarters (74%) of respondents would prefer a non-surgical procedure such as Zeltiq® over liposuction even if it meant more treatments were needed. "It appears the market for non-invasive fat reduction is very large. Patients in our surveys were highly responsive to a non-surgical option for reducing fat," says Grant L. Aldrich, COO of The Patient's Guide. The survey had 1,245 respondents.

Today one of the most anticipated new technologies for fat reduction was officially approved by the FDA, Zeltiq Aesthetics' "Coolsculpting" device.  With a majority of consumers looking for a less expensive, less invasive way to remove those few excess vanity pounds, Zeltiq seems well positioned to target this growing trend.

"This year we've seen significant advances in body contouring including treatment of fat and cellulite," said Dr. Eric Bernstein, Director of Laser Surgery and Cosmetic Dermatology Centers, Clinical Associate Professor of Dermatology at the University of Pennsylvania. "The approval of Zeltiq by the FDA signals a major step forward for patients seeking a safe and non-surgical fat reduction option."

Also revealed in the survey was that consumers are most interested in results when considering a body contouring procedure (48%) than cost (21%), safety (11%), length of recovery (10%), and surgery (10%).

The Patient's Guide survey was conducted on three websites operated by The Patient's Guide – FatReduction.org, FatRemoval.org, and Body-Contouring.com. To learn more about Coolsculpting go to http://www.body-contouring.com/zeltiq.aspx.

October 13, 2010

From The Pierce Mattie PR Client List: Plastic Surgeon Featured in Wall Street Journal

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From The Pierce Mattie PR Client List: Plastic Surgeon Featured in Wall Street Journal

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From The Pierce Mattie PR Client List: Plastic Surgeon Featured in Wall Street Journal

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From The Pierce Mattie PR Client List: Plastic Surgeon Featured in Wall Street Journal

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November 14, 2010

Cosmetic Plastic Surgery PR: “Vaginal Makeovers” Increase in Popularity

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Board Certified Plastic Surgeon Dr. Usha Rajagopal offers a new combination of procedures, labiaplasty + fat transfer + liposuction of the mons, = the "Vaginal Makeover."

Most women can agree that the way they feel about their body has a lot to do about how they feel about themselves overall—and that includes the parts of them that mostly go unseen by anyone but them.

Although it may not be as frequently discussed as other common cosmetic procedures, the problem of asymmetrical or noticeably enlarged labia minora (inner lips of the vagina) can make women feel just as self-conscious or embarrassed about their appearance as sagging facial skin or drooping breasts can. This is especially true when it is accompanied by a disproportional bulginess of the mons pubis (pubic area), or if the labia majora (outer lips of the vagina) are thinning noticeably with age.

On its own, labiaplasty is designed solely to decrease the size or improve the appearance of a woman's labia minora. However, Dr. Usha Rajagopal encounters these three issues (asymmetrical/enlarged labia minora, thinning labia majora, and oversized mons) together so frequently in her patients that it is becoming common practice for her to integrate their respective treatments into a combined, multi-step procedure, the “vaginal makeover.”

“When I perform a labiaplasty, I make incisions to remove any excess tissue, and I use absorbable sutures that generally dissolve within a few weeks,” says Dr. Rajagopal. “I always make great efforts to preserve the natural contour and sensitivity of the labia minora, and to minimize scarring as much as possible.”

Increasingly, however, Dr. Rajagopal is finding that many of her patients want more than a basic labiaplasty. As women age, and especially after having children or gaining or losing weight, their labia majora can lose their fullness and begin to look thin or deflated, and their mons sometimes becomes enlarged to the point that it protrudes noticeably outward, even through clothing. Women who experience these changes often wish to beautify not only their labia minora but the entirety of their vaginal area—including the labia majora and mons.

To correct the unwanted body changes brought on by age and childbirth, Dr. Rajagopal liposuctions the fat causing the mons to bulge, then remove any excess skin left afterward, tightening up the area. Some of the fat removed from the mons can then be used to bulk up the labia majora through subcutaneous injections into the fat layer. Conveniently, the liposuction and fat transfer can both be performed at the same time as a labiaplasty, which means there will be no need for a series of visits to the doctor in order to complete the procedures.

“Women deserve to feel comfortable with, not to mention proud of, each and every part of their body,” says Dr. Rajagopal. “By liposuctioning the mons and transferring some of the fat to the labia majora during labiaplasty, I have found that the desired results—symmetrical, balanced-looking labia and an evenly contoured, body-proportional mons—are achievable.”

Dr. Rajagopal is a member of The American Society for Aesthetic Plastic Surgery (ASAPS), the American Society of Plastic Surgery (ASPS), and the California Society of Plastic Surgeons (CSPS), and performs a wide range of cosmetic surgeries and laser procedures. San Francisco Plastic Surgery & Laser Center is located at 490 Post St, Suite 430, near Union Square in San Francisco.

December 14, 2010

Cometic Surgery PR: Plastic Surgery Goes 3D!

 

If you are one of the thousands of people each year considering cosmetic surgery, Simoni Plastic Surgery has some exciting news for you! Recent advances in three dimensional (3D) photography combined with revolutionary new software allow famed Beverly Hills plastic surgeon Dr. Payman Simoni to provide his patients with a lifelike 3D preview of what they will potentially look like as the result of facial cosmetic procedures.

In what is a truly remarkable technology, the process starts with a three-dimensional photograph of the patient obtained by a sophisticated six-camera system. Dr. Simoni then uses Sculptor software to simulate the expected results in a lifelike and 3 dimensional aspect. All forms of facial procedures, including rhinoplasty, are of utmost delicacy and with this new imaging system designed by Vectra, Dr. Simoni and his patients can have a clear understanding of the desired outcome. Located in the heart of the Entertainment industry, Simoni Plastic Surgery in Beverly Hills has a patient base that includes numerous actors, actresses and models and the new 3D computer imaging technology provides these patients with an ease of knowing what their outcome will look like since they are captured from every angle.

Continue reading "Cometic Surgery PR: Plastic Surgery Goes 3D!" »

January 12, 2011

Plastic Surgery Marketing? - There's a Smartphone App for That!

We all know that our phones are not just "phones" anymore. And now among millions of things, we can even perform plastic surgery!

With the new "Dr. 90210" smart phone application created by Dr. Payman Simoni, one of Beverly Hills' most sought after facial plastic surgeons (Simoni Plastic Surgery), users can now virtually give themselves cosmetic procedures like nose jobs and facelifts with the touch of a finger!

By simply taking a picture or using an existing photo, one is able to tweak their nose, give their neck some virtual liposuction and/or tighten their eye area etc.- the possibilities are endless! Thanks to the specialized technology featured in the app it's really simple, and not to mention fun!

Continue reading "Plastic Surgery Marketing? - There's a Smartphone App for That!" »

January 20, 2011

New Frontiers: Stem Cells and Cosmetic Surgery Public Relations

We've all heard stories about medical breakthroughs involving stem cells in recent years. But stem cells and cosmetic surgery?

"We've learned that your own fat is a great source for stem cells," says Dr. Mark Berman, MD, President of the American Academy of Cosmetic Surgery. "With our current technology, we can harvest fat and actually separate the stem cells."

While progress with stem cells is in the early stages, cosmetic surgeons will be one of the principal players in this new segment of medicine.

In cosmetic surgery, a patient's fat can be fortified with stem cells and used for procedures to rejuvenate the face, eyelids, hands, breast augmentation, buttock augmentation and more. Many cosmetic surgeons perform liposuction already, and they will likely be the foundation for many stem cell procedures in the near future.

"Not only will this be the next major plateau in cosmetic surgery, this is likely to represent the next major breakthrough in medicine in general," Dr. Berman says.

February 3, 2011

Cosmetic Surgery PR: Long Island Plastic Surgical Group Wins Four Best of Long Island Awards

The Long Island Press has announced that Long Island Plastic Surgical Group (LIPSG) has won four 'Best of Long Island' 2011 awards in three categories – first place for Best Plastic Surgery Group, first and third place in the Best Cosmetic Surgeon category, and first place for the Aesthetic Center as the Best Laser Treatment Center.

Continue reading "Cosmetic Surgery PR: Long Island Plastic Surgical Group Wins Four Best of Long Island Awards" »

March 2, 2011

Cosmetic Surgery PR: Stem Cell Facelift - The Royal Road to a Young Face

Who hasn't seen those elderly Hollywood divas with doll-like faces overtightened by facelifts performed with scalpels? Modern stem cell technology is putting an end to that! Stem cell facelifts enable remarkable facial rejuvenation and toning with no scars. Henceforth nobody will ever know that actresses took this royal road to facial rejuvenation.

"Stem cell-assisted facelifts fulfill the wish of many men and women for gentle, subtle procedures with natural results," says Dr. Karl-Georg Heinrich, Viennese expert in New Cosmetic Surgery and anti-aging. Since 2007, he has been using stem cells to give younger faces and larger breasts to patients from around the world.

Faces and bodies age because the biological quality and elasticity of the skin decline and subcutaneous tissue, musculature, and all other bodily structures atrophy. The signs of time are familiar: skin loses freshness and tone; wrinkles become deeper and permanent. Stem cell facelifts can reverse this process!

Autologous stem cells are harvested from fat gently liposuctioned from a problem zone using thin microcannulas. The stem cells are isolated in the laboratory and then injected in the face, either pure or mixed with an autologous fat matrix, using fine needles or thin cannulas. The power of the stem cells improves skin and makes wrinkles vanish.

Visible rejuvenation of hands and cleavages is also possible with autologous fat stem cells. Fat pads in the cheeks, neck, and chin (e.g., double chin) can be shaped using special facial microcannulas. Dr. Heinrich also performs natural stem cell breast augmentation and body forming with stem cell-enriched autologous fat.

April 27, 2011

Cosmetic Surgery PR: ASAPS Releases Teens and Plastic Surgery Statistics

Statistics gathered over the last several years indicate a decrease in the overall number of cosmetic (aesthetic) surgeries of teenagers (those 18 and younger) having cosmetic surgery, with nonsurgical procedures including laser hair removal and chemical peels being the most popular in 2010, according to the American Society for Aesthetic Plastic Surgery (ASAPS) . The most frequently performed surgical procedure for this age group in 2010 was cosmetic ear surgery (otoplasty). Most experts agree that for appropriately selected teenage patients, cosmetic plastic surgery can have a positive impact on physical and emotional development.

Evaluating Teenagers for Cosmetic Plastic Surgery

As the premier society of American Board of Plastic Surgery certified surgeons specializing in cosmetic surgery, the American Society for Aesthetic Plastic Surgery offers these guidelines for evaluating teenagers who are considering cosmetic plastic surgery:

Continue reading "Cosmetic Surgery PR: ASAPS Releases Teens and Plastic Surgery Statistics " »

May 12, 2011

Beauty PR: ASAPS Announces 2011 Journalistic Achievement Award

Selected from over 150 entries nationwide, Journalists representing Allure magazine, The Los Angeles Times and ABC’s Good Morning America are among winners receiving top honors in the 2011 ASAPS Journalistic Achievement Awards. This year’s winners will be presented a certificate of merit and a downloadable presentation featured on the ASAPS’ website. ASAPS, founded in 1967, is the leading national organization of board-certified plastic surgeons specializing in cosmetic surgery of the face and body.

“These journalists have all done an exceptional job reporting about plastic surgery,” said Daniel C. Mills, MD, ASAPS Communications Commissioner and an aesthetic surgeon practicing in Laguna Beach, CA. “Each journalist has truly helped our Society emphasize the importance of patient safety and education on cosmetic surgery.”     

Continue reading "Beauty PR: ASAPS Announces 2011 Journalistic Achievement Award" »

July 1, 2011

Cosmetic Surgery PR: Plastic Surgeon Takes Groundbreaking iPhone App, BuildMyBod, Global.

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Dr. Jonathan Kaplan, Board Certified Plastic Surgeon and iPhone App inventor, announced that his iPhone App, BuildMyBod, is going Global with the first launch phase to include England, Ireland and Israel in the next month.  The BuildMyBod Smartphone App was developed to allow consumers to find cosmetic surgeons, plan and price cosmetic surgery procedures, and make an appointment directly through the application.

"Global rollout of the BuildMyBod App was the natural progression after initial positive response from consumers and plastic surgeons in major cities across the United States which included New Orleans, Miami, Santa Barbara, Phoenix, New York and the Carolinas," said Dr. Jonathan Kaplan.

Continue reading "Cosmetic Surgery PR: Plastic Surgeon Takes Groundbreaking iPhone App, BuildMyBod, Global." »

July 7, 2011

Cosmetic Surgery PR: Does Breast Augmentation Increase the Risk of Breast Cancer?

Earlier this year, the Food and Drug Administration (FDA) reviewed a possible link between breast implants and a rare type of cancer (anaplastic large cell lymphoma, or ALCL). ALCL rarely develops in the breast, according to the National Cancer Institute.

The FDA is currently aware of only 60 cases worldwide, a tiny fraction of the millions of women who have received breast implants. As additional data is needed, the FDA has asked health care providers to report cases of ALCL in women with breast implants.

Although women are right to be concerned about any link between breast implants and cancer, there are no accepted studies showing implants cause long-term health problems, including breast cancer or connective tissue diseases. Both saline and silicone breast implants are FDA-approved when used as recommended.

Continue reading "Cosmetic Surgery PR: Does Breast Augmentation Increase the Risk of Breast Cancer?" »

Cosmetic Surgery PR: Does Breast Augmentation Increase the Risk of Breast Cancer?

Earlier this year, the Food and Drug Administration (FDA) reviewed a possible link between breast implants and a rare type of cancer (anaplastic large cell lymphoma, or ALCL). ALCL rarely develops in the breast, according to the National Cancer Institute.

The FDA is currently aware of only 60 cases worldwide, a tiny fraction of the millions of women who have received breast implants. As additional data is needed, the FDA has asked health care providers to report cases of ALCL in women with breast implants.

Although women are right to be concerned about any link between breast implants and cancer, there are no accepted studies showing implants cause long-term health problems, including breast cancer or connective tissue diseases. Both saline and silicone breast implants are FDA-approved when used as recommended.

Continue reading "Cosmetic Surgery PR: Does Breast Augmentation Increase the Risk of Breast Cancer?" »

August 16, 2011

New Method for Treating Acne Scars Shows Significant Improvement

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Dr. Mark Taylor, a board certified dermatologist at the Gateway Aesthetic Institute & Laser Center in Salt Lake City, Utah, has developed a new method for treating acne scars that is showing tremendous results. The treatment combines several proven acne scar treatment methods into a more potent, single session. The multi-step process combines tumescent anesthesia (to swell and numb the skin), extensive subcision (to release scar tissue creating divots and pits), chemical peeling, laser resurfacing and Fraxel Repair Laser treatment. Dr. Taylor even designed a custom surgical tool, and then had it manufactured, to better perform the extensive subcision portion of the procedure.

Continue reading "New Method for Treating Acne Scars Shows Significant Improvement" »

New Method for Treating Acne Scars Shows Significant Improvement

aesthetic%20laser%20public%20relations.jpg

Dr. Mark Taylor, a board certified dermatologist at the Gateway Aesthetic Institute & Laser Center in Salt Lake City, Utah, has developed a new method for treating acne scars that is showing tremendous results. The treatment combines several proven acne scar treatment methods into a more potent, single session. The multi-step process combines tumescent anesthesia (to swell and numb the skin), extensive subcision (to release scar tissue creating divots and pits), chemical peeling, laser resurfacing and Fraxel Repair Laser treatment. Dr. Taylor even designed a custom surgical tool, and then had it manufactured, to better perform the extensive subcision portion of the procedure.

Continue reading "New Method for Treating Acne Scars Shows Significant Improvement" »

New Method for Treating Acne Scars Shows Significant Improvement

aesthetic%20laser%20public%20relations.jpg

Dr. Mark Taylor, a board certified dermatologist at the Gateway Aesthetic Institute & Laser Center in Salt Lake City, Utah, has developed a new method for treating acne scars that is showing tremendous results. The treatment combines several proven acne scar treatment methods into a more potent, single session. The multi-step process combines tumescent anesthesia (to swell and numb the skin), extensive subcision (to release scar tissue creating divots and pits), chemical peeling, laser resurfacing and Fraxel Repair Laser treatment. Dr. Taylor even designed a custom surgical tool, and then had it manufactured, to better perform the extensive subcision portion of the procedure.

Continue reading "New Method for Treating Acne Scars Shows Significant Improvement" »

New Method for Treating Acne Scars Shows Significant Improvement

aesthetic%20laser%20public%20relations.jpg

Dr. Mark Taylor, a board certified dermatologist at the Gateway Aesthetic Institute & Laser Center in Salt Lake City, Utah, has developed a new method for treating acne scars that is showing tremendous results. The treatment combines several proven acne scar treatment methods into a more potent, single session. The multi-step process combines tumescent anesthesia (to swell and numb the skin), extensive subcision (to release scar tissue creating divots and pits), chemical peeling, laser resurfacing and Fraxel Repair Laser treatment. Dr. Taylor even designed a custom surgical tool, and then had it manufactured, to better perform the extensive subcision portion of the procedure.

Continue reading "New Method for Treating Acne Scars Shows Significant Improvement" »

New Method for Treating Acne Scars Shows Significant Improvement

aesthetic%20laser%20public%20relations.jpg

Dr. Mark Taylor, a board certified dermatologist at the Gateway Aesthetic Institute & Laser Center in Salt Lake City, Utah, has developed a new method for treating acne scars that is showing tremendous results. The treatment combines several proven acne scar treatment methods into a more potent, single session. The multi-step process combines tumescent anesthesia (to swell and numb the skin), extensive subcision (to release scar tissue creating divots and pits), chemical peeling, laser resurfacing and Fraxel Repair Laser treatment. Dr. Taylor even designed a custom surgical tool, and then had it manufactured, to better perform the extensive subcision portion of the procedure.

Continue reading "New Method for Treating Acne Scars Shows Significant Improvement" »

August 29, 2011

Cosmetic Surgery Social Media

Fort Lauderdale Plastic Surgeon Dr. Paul Wigoda has launched a Facebook sweepstakes and campaign to expand his digital interactions with his patients. Now men and women looking for an expert source in plastic surgery and non-surgical services like Cosmetic Botox and fillers can subscribe to Dr. Wigoda on Facebook for all the latest plastic surgery tips and trends.

Continue reading "Cosmetic Surgery Social Media " »

October 14, 2011

Celebrity Cosmetic Surgery Public Relations with Courtney Thorne-Smith for Botox

Courtney-Thorne-Smith%20botox%20public%20relations.jpg

Since BOTOX Cosmetic (onabotulinumtoxinA) was approved by the U.S. Food and Drug Administration (FDA) almost 10 years ago, there have been approximately 11 million treatments administered. In that time, women’s perceptions of BOTOX Cosmetic have changed, and Allergan, Inc., maker of BOTOX Cosmetic, is sharing key data on these changes:

  • The number of women considering talking to their doctors about BOTOX Cosmetic treatment more than quadrupled from 1.3 million in 2002 to 5.8 million in 2010.
  • The number of women who think that BOTOX Cosmetic is an effective means for treating frown lines between the eyebrows has increased from 21 percent when the product was approved to 79 percent in 2010.

Moreover, the BOTOX Cosmetic patient profile has evolved and today’s “typical” patient is a highly educated, working woman in her 40s. Sixty-four percent of BOTOX Cosmetic patients hold a four-year college degree or a post-graduate degree, and 74 percent work a full- or part-time job. Women have also become more open about treatment; in fact, 90 percent of women who have been treated with BOTOX Cosmetic say they would recommend treatment to a friend.

Continue reading "Celebrity Cosmetic Surgery Public Relations with Courtney Thorne-Smith for Botox" »

Celebrity Cosmetic Surgery Public Relations with Courtney Thorne-Smith for Botox

Courtney-Thorne-Smith%20botox%20public%20relations.jpg

Since BOTOX Cosmetic (onabotulinumtoxinA) was approved by the U.S. Food and Drug Administration (FDA) almost 10 years ago, there have been approximately 11 million treatments administered. In that time, women’s perceptions of BOTOX Cosmetic have changed, and Allergan, Inc., maker of BOTOX Cosmetic, is sharing key data on these changes:

  • The number of women considering talking to their doctors about BOTOX Cosmetic treatment more than quadrupled from 1.3 million in 2002 to 5.8 million in 2010.
  • The number of women who think that BOTOX Cosmetic is an effective means for treating frown lines between the eyebrows has increased from 21 percent when the product was approved to 79 percent in 2010.

Moreover, the BOTOX Cosmetic patient profile has evolved and today’s “typical” patient is a highly educated, working woman in her 40s. Sixty-four percent of BOTOX Cosmetic patients hold a four-year college degree or a post-graduate degree, and 74 percent work a full- or part-time job. Women have also become more open about treatment; in fact, 90 percent of women who have been treated with BOTOX Cosmetic say they would recommend treatment to a friend.

Continue reading "Celebrity Cosmetic Surgery Public Relations with Courtney Thorne-Smith for Botox" »

Celebrity Cosmetic Surgery Public Relations with Courtney Thorne-Smith for Botox

Courtney-Thorne-Smith%20botox%20public%20relations.jpg

Since BOTOX Cosmetic (onabotulinumtoxinA) was approved by the U.S. Food and Drug Administration (FDA) almost 10 years ago, there have been approximately 11 million treatments administered. In that time, women’s perceptions of BOTOX Cosmetic have changed, and Allergan, Inc., maker of BOTOX Cosmetic, is sharing key data on these changes:

  • The number of women considering talking to their doctors about BOTOX Cosmetic treatment more than quadrupled from 1.3 million in 2002 to 5.8 million in 2010.
  • The number of women who think that BOTOX Cosmetic is an effective means for treating frown lines between the eyebrows has increased from 21 percent when the product was approved to 79 percent in 2010.

Moreover, the BOTOX Cosmetic patient profile has evolved and today’s “typical” patient is a highly educated, working woman in her 40s. Sixty-four percent of BOTOX Cosmetic patients hold a four-year college degree or a post-graduate degree, and 74 percent work a full- or part-time job. Women have also become more open about treatment; in fact, 90 percent of women who have been treated with BOTOX Cosmetic say they would recommend treatment to a friend.

Continue reading "Celebrity Cosmetic Surgery Public Relations with Courtney Thorne-Smith for Botox" »

Celebrity Cosmetic Surgery Public Relations with Courtney Thorne-Smith for Botox

Courtney-Thorne-Smith%20botox%20public%20relations.jpg

Since BOTOX Cosmetic (onabotulinumtoxinA) was approved by the U.S. Food and Drug Administration (FDA) almost 10 years ago, there have been approximately 11 million treatments administered. In that time, women’s perceptions of BOTOX Cosmetic have changed, and Allergan, Inc., maker of BOTOX Cosmetic, is sharing key data on these changes:

  • The number of women considering talking to their doctors about BOTOX Cosmetic treatment more than quadrupled from 1.3 million in 2002 to 5.8 million in 2010.
  • The number of women who think that BOTOX Cosmetic is an effective means for treating frown lines between the eyebrows has increased from 21 percent when the product was approved to 79 percent in 2010.

Moreover, the BOTOX Cosmetic patient profile has evolved and today’s “typical” patient is a highly educated, working woman in her 40s. Sixty-four percent of BOTOX Cosmetic patients hold a four-year college degree or a post-graduate degree, and 74 percent work a full- or part-time job. Women have also become more open about treatment; in fact, 90 percent of women who have been treated with BOTOX Cosmetic say they would recommend treatment to a friend.

Continue reading "Celebrity Cosmetic Surgery Public Relations with Courtney Thorne-Smith for Botox" »

Celebrity Cosmetic Surgery Public Relations with Courtney Thorne-Smith for Botox

Courtney-Thorne-Smith%20botox%20public%20relations.jpg

Since BOTOX Cosmetic (onabotulinumtoxinA) was approved by the U.S. Food and Drug Administration (FDA) almost 10 years ago, there have been approximately 11 million treatments administered. In that time, women’s perceptions of BOTOX Cosmetic have changed, and Allergan, Inc., maker of BOTOX Cosmetic, is sharing key data on these changes:

  • The number of women considering talking to their doctors about BOTOX Cosmetic treatment more than quadrupled from 1.3 million in 2002 to 5.8 million in 2010.
  • The number of women who think that BOTOX Cosmetic is an effective means for treating frown lines between the eyebrows has increased from 21 percent when the product was approved to 79 percent in 2010.

Moreover, the BOTOX Cosmetic patient profile has evolved and today’s “typical” patient is a highly educated, working woman in her 40s. Sixty-four percent of BOTOX Cosmetic patients hold a four-year college degree or a post-graduate degree, and 74 percent work a full- or part-time job. Women have also become more open about treatment; in fact, 90 percent of women who have been treated with BOTOX Cosmetic say they would recommend treatment to a friend.

Continue reading "Celebrity Cosmetic Surgery Public Relations with Courtney Thorne-Smith for Botox" »

October 28, 2011

Cosmetic Surgery PR: Top Plastic Surgeon Introduces World's First VECTRA XT 3D Imaging Solution

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Top plastic surgeon, Dr. David Shafer, MD, FACS, introduces the world's first VECTRA XT 3D face, breast and body cosmetic surgery simulation at his New York City office.  Patients can view simulated breast augmentation, liposuction, mommy makeover, facelift, rhinoplasty and virtually any procedure on their own body.

(Photo: http://photos.prnewswire.com/prnh/20111025/NY92188 )

With his creation of the world's first plastic surgery and medical tourism iPhone Apps, Dr. David Shafer again is on the forefront of technology in plastic surgery.  VECTRA XT, developed by Canfield Scientific, allows patients to visualize 3D images of their body and see desired results with simulations of cosmetic surgery procedures prior to actually having surgery.

A double board certified plastic surgeon, trained at Mayo Clinic and fellowship trained in face, breast, and body aesthetic surgery, Dr. David Shafer has established a global patient base facilitated through the use of technology.  This latest venture uses 3D imaging for state-of-the-art consultations to analyze patient anatomy, breast measurements as well as facial and body contours.  

Dr. David Shafer says, "Terms that patients use to express their desired outcomes are often subjective.  This innovation reduces ambiguity and creates an effective platform for discussion of desired results."  Dr. David Shafer says VECTRA XT enhances his patient-surgeon communication and helps manage expectations and comfort level pre-surgery. "These are not animations on the screen, but the patient's actual body in three dimensions utilizing specific implant measurements."  The software can identify breast asymmetry and volume discrepancy, aiding more accurate breast implant choice.   The software incorporates all major implant brands, shapes and sizes from FDA approved manufacturers.  According to Dr. David Shafer, "the technology has advantages for both cosmetic and reconstructive patients.  Patients born with breast asymmetry can visualize potential outcomes from reconstructive surgery prior to undergoing the procedure."

Continue reading "Cosmetic Surgery PR: Top Plastic Surgeon Introduces World's First VECTRA XT 3D Imaging Solution" »

Cosmetic Surgery PR: Top Plastic Surgeon Introduces World's First VECTRA XT 3D Imaging Solution

new%20york%20city%20plastic%20surgery%20public%20relations.bmp

Top plastic surgeon, Dr. David Shafer, MD, FACS, introduces the world's first VECTRA XT 3D face, breast and body cosmetic surgery simulation at his New York City office.  Patients can view simulated breast augmentation, liposuction, mommy makeover, facelift, rhinoplasty and virtually any procedure on their own body.

(Photo: http://photos.prnewswire.com/prnh/20111025/NY92188 )

With his creation of the world's first plastic surgery and medical tourism iPhone Apps, Dr. David Shafer again is on the forefront of technology in plastic surgery.  VECTRA XT, developed by Canfield Scientific, allows patients to visualize 3D images of their body and see desired results with simulations of cosmetic surgery procedures prior to actually having surgery.

A double board certified plastic surgeon, trained at Mayo Clinic and fellowship trained in face, breast, and body aesthetic surgery, Dr. David Shafer has established a global patient base facilitated through the use of technology.  This latest venture uses 3D imaging for state-of-the-art consultations to analyze patient anatomy, breast measurements as well as facial and body contours.  

Dr. David Shafer says, "Terms that patients use to express their desired outcomes are often subjective.  This innovation reduces ambiguity and creates an effective platform for discussion of desired results."  Dr. David Shafer says VECTRA XT enhances his patient-surgeon communication and helps manage expectations and comfort level pre-surgery. "These are not animations on the screen, but the patient's actual body in three dimensions utilizing specific implant measurements."  The software can identify breast asymmetry and volume discrepancy, aiding more accurate breast implant choice.   The software incorporates all major implant brands, shapes and sizes from FDA approved manufacturers.  According to Dr. David Shafer, "the technology has advantages for both cosmetic and reconstructive patients.  Patients born with breast asymmetry can visualize potential outcomes from reconstructive surgery prior to undergoing the procedure."

Continue reading "Cosmetic Surgery PR: Top Plastic Surgeon Introduces World's First VECTRA XT 3D Imaging Solution" »

November 4, 2011

Plastic Surgery PR: Aging Face? Give It a Lift

Some people age well; others aren't as lucky - they look older than they feel. Sometimes it's genetics; sometimes it's lifestyle or stress. Fortunately, there are several procedures that can take years off your appearance and help you regain confidence.

The first step to a successful facial procedure is choosing a reputable surgeon who is board certified in plastic surgery. Qualifications and experience matter, as do personality and aesthetics. Find a surgeon who listens to what you want and can offer learned suggestions about how to help you get there.

The next step is to consider the range of procedures available; you may only need a little help. A full face lift is no longer the only option to achieve a more youthful appearance. A neck lift, brow lift, or eyelid lift can smooth out excess skin in the area that most concerns you. A MACS face lift can add a firmer appearance to the lower part of your face and tighten up fleshy cheeks.

A neck lift focuses on the loose skin under your chin. The plastic surgeon makes a small incision to remove fat and tighten the muscles. A neck lift can also remove the visible vertical bands in your neck. After this procedure, your chin will appear more prominent, and your entire face will look younger and firmer.

A brow lift can significantly reduce the deep creases that form across your forehead and at the top of your nose. This procedure can also correct drooping eyebrows. You may consider a brow lift in combination with another procedure, depending on your cosmetic needs.

As you age, collagen and elastin production slows in the skin around your eyes. This causes your skin to pull away from the underlying muscle, creating wrinkles and sagging skin. You may notice changes around your eyes such as "crow's feet," wrinkles underneath your eyes, or drooping eyelids. An eyelid lift (or blepharoplasty) can smooth out those wrinkles and give your eyes a more open look. You can opt for an upper eyelid lift, a lower eyelid lift, or both.

About The Cosmetic Surgery Center of Maryland: CSCMD is a nationally recognized cosmetic surgery practice located in the Baltimore area. Their offices, the Bellona Surgery Center, and the Be Lifestyle Luxury Medical Spa, are at 8322 Bellona Avenue, Suite 300, Towson, MD 21204. They can be reached at 410-296-0414 or at http://www.cscmd.com.

Plastic Surgery PR: Aging Face? Give It a Lift

Some people age well; others aren't as lucky - they look older than they feel. Sometimes it's genetics; sometimes it's lifestyle or stress. Fortunately, there are several procedures that can take years off your appearance and help you regain confidence.

The first step to a successful facial procedure is choosing a reputable surgeon who is board certified in plastic surgery. Qualifications and experience matter, as do personality and aesthetics. Find a surgeon who listens to what you want and can offer learned suggestions about how to help you get there.

The next step is to consider the range of procedures available; you may only need a little help. A full face lift is no longer the only option to achieve a more youthful appearance. A neck lift, brow lift, or eyelid lift can smooth out excess skin in the area that most concerns you. A MACS face lift can add a firmer appearance to the lower part of your face and tighten up fleshy cheeks.

A neck lift focuses on the loose skin under your chin. The plastic surgeon makes a small incision to remove fat and tighten the muscles. A neck lift can also remove the visible vertical bands in your neck. After this procedure, your chin will appear more prominent, and your entire face will look younger and firmer.

A brow lift can significantly reduce the deep creases that form across your forehead and at the top of your nose. This procedure can also correct drooping eyebrows. You may consider a brow lift in combination with another procedure, depending on your cosmetic needs.

As you age, collagen and elastin production slows in the skin around your eyes. This causes your skin to pull away from the underlying muscle, creating wrinkles and sagging skin. You may notice changes around your eyes such as "crow's feet," wrinkles underneath your eyes, or drooping eyelids. An eyelid lift (or blepharoplasty) can smooth out those wrinkles and give your eyes a more open look. You can opt for an upper eyelid lift, a lower eyelid lift, or both.

About The Cosmetic Surgery Center of Maryland: CSCMD is a nationally recognized cosmetic surgery practice located in the Baltimore area. Their offices, the Bellona Surgery Center, and the Be Lifestyle Luxury Medical Spa, are at 8322 Bellona Avenue, Suite 300, Towson, MD 21204. They can be reached at 410-296-0414 or at http://www.cscmd.com.

December 7, 2011

Plastic Surgery PR: Tampa Cosmetic Surgery Practice to Host December Event

vein, treatment, specialist, varicose, spider, tampa, bay, fl 

The Vein & Cosmetic Center of Tampa Bay is sponsoring several events throughout the month of December as a way to increase awareness of the safe practice of cosmetic enhancements and to offer reduced rates on aesthetic procedures such as Radiesse®. Dr. Jeffrey Hunt, medical director of the Tampa vein treatment center, says the events will help make cosmetic treatments more available to patients seeking to rejuvenate and revitalize their appearance during a season often loaded with stress and social bustle.

On Thursday, December 8, from 5:30-8:30 pm (EST), the Vein & Cosmetic Center of Tampa Bay will host a Girls Night Out Evening of Beauty at its office location. New patients or current patients who bring a friend or family member that is a new patient will receive a special offer of a complimentary IPL photofacial, a treatment designed to highlight youthful beauty in the face, with every BOTOX® Cosmetic treatment. Patients must spend a minimum of $300, or 30 units at $10 per unit, in order to qualify for the photofacial and must have the procedure before January 31, 2012. A local jeweler will also be at the Girls Night Out to feature her latest designs, as the Vein & Cosmetic Center of Tampa Bay will be giving away a specialty beauty treatment along with a custom piece of jewelry. Dr. Hunt says the event will offer patients the opportunity to learn about the benefits of plastic surgery from qualified and experienced professionals.

For the first 20 patients who call the Vein & Cosmetic Center of Tampa Bay office, a $50 gift certificate for future cosmetic procedures at the practice and ten free units of XEOMIN®, a BOTOX® Cosmetic alternative for facial tightening and wrinkle reduction, will be available. Patients who add Radiesse® the same day will receive $100 off their Radiesse® treatment for renewing facial volume and restoring collagen. A minimum of 30 units - or $300 - of XEOMIN® is required to take advantage of the offer.

Additionally, Dr. Hunt and his practice will be offering $50 off each vial of Sculptra® when patients purchase two or more vials. He says Sculptra® stimulates the skin’s fibroblast to regenerate collagen and restore youth and vitality to the face. He adds that it can be an ideal procedure for patients who have lost volume in the cheeks and middle face. The Sculptra® offer is valid through December 22.

Dr. Hunt says his practice will also be offering a reduced price on breast augmentation until December 22. The procedure, performed by Dr. Stanley Castor, a plastic surgeon of the Vein & Cosmetic Center of Tampa Bay, will be available for a limited time at $505 off the normal price.

Dr. Hunt says he is excited about the upcoming events and the chance to extend his services to more patients through special offers and educational experiences. “Our special events and service pricing are our way of saying thank you to the patients that make our practice thrive.”

December 8, 2011

Plastic Surgeon Launches New Laser Clinic

Leading New Jersey plastic surgeon Dr. Steven L. Davis, announces the opening of his new Laser Clinic in Cherry Hill, NJ.  The clinic offers state of the art technology including the newest generation of Pelleve, a revolutionary non-ablative skin tightening system for facial rejuvenation.

Dr. Davis is known for his expertise in minimally invasive rejuvenative procedures that offer his patients less downtime and discomfort.  For his practice, he selected Pelleve, an advanced, innovative radiofrequency technology, because it provides short and long term results -- a reduction of wrinkles. According to Dr. Davis, "Pelleve is a non-invasive procedure that is very comfortable for the patient, often described as warming and relaxing. Unlike other skin tightening systems, no anesthesia or skin cooling is required so patients can go right back to their routine immediately after the procedure looking refreshed."

As Dr. Davis explains, "Another advantage of the Pelleve system is that the tightening occurs within the deeper layers of the skin since the radiofrequency energy is delivered deep into the dermis. In the past, I would have to use ablative laser resurfacing, setting the energy deep enough to affect the collagen to achieve wrinkle reduction. With Pelleve, I am actually able to get to the deep tissues to stimulate collagen growth and achieve skin tightening without damaging the surface of the skin.  For patients who want resurfacing, I combine the laser treatment with Pelleve, so I can resurface their skin using a gentler mode to reduce the downtime for the patients. The Pelleve System allows me to tailor the procedure to each patient so I can concentrate on the areas where it is needed."

The new Laser Clinic of Davis Cosmetic Plastic Surgery in Cherry Hill, NJ features a selected range of cutting edge technologies and treatments.

December 15, 2011

Cosmetic Surgery Public Relations: Dr. Samir Pancholi Selected as Examiner for World Academy of Cosmetic Surgery Board Exam in Zillertal, Austria

Dr. Samir Pancholi, medical director at Cosmetic Surgery of Las Vegas, recently was selected as an Examiner for the World Academy of Cosmetic Surgery's (WAOCS) annual board exam taking place December 2-4, 2011 in Zillertal, Austria. WACOS is a professional medical society whose global members are dedicated to patient safety and physician education in cosmetic surgery.

Each year, a small group of cosmetic surgeons from the United States and Europe are chosen to administer the board exam to WAOCS prospective members from the international cosmetic surgery community. The purpose of the exam is to standardize training programs and set norms to ultimately elevate patient safety.

Continue reading "Cosmetic Surgery Public Relations: Dr. Samir Pancholi Selected as Examiner for World Academy of Cosmetic Surgery Board Exam in Zillertal, Austria " »

January 12, 2012

Cosmetic Surgery Public Relations: How to Time Your Plastic Surgery for Events and Holidays

Getting plastic surgery -- any plastic surgery procedure -- is not an impulse decision. It takes research, contemplation, and planning. You have to find a board certified Columbus plastic surgeon who makes you feel comfortable. You have to make sure their surgery center meets your standards. You have to find a time that fits your schedule.

Most people also hope to be ready to show off their new look in time for a big upcoming event. While every individual heals at a different rate, average healing times for the most common plastic surgery procedures can help guide your planning.

You can use the following dates as surgery deadlines for the procedure you are considering, if you want to be healed by a specific holiday:

Breast Augmentation or Liposuction
To be ready by New Year's, have surgery by December 1.
To be ready by Valentine's Day, have surgery by January 14.
To be ready for Graduation, have surgery by April 20.
To be ready by Independence Day, have surgery by June 4.
To be ready by Labor Day, have surgery by August 1.
To be ready by Thanksgiving, have surgery by October 22.
To be ready by Christmas, have surgery by November 25.

Facelift or Rhinoplasty
To be ready by New Year's, have surgery by September 1.
To be ready by Valentine's Day, have surgery by October 14.
To be ready for Graduation, have surgery by January 20.
To be ready by Independence Day, have surgery by March 4.
To be ready by Labor Day, have surgery by May 1.
To be ready by Thanksgiving, have surgery by July 22.
To be ready by Christmas, have surgery by August 25.

Continue reading "Cosmetic Surgery Public Relations: How to Time Your Plastic Surgery for Events and Holidays" »

January 19, 2012

Plastic Surgery Public Relations: New Year = New and Better Way to Inject Cosmetic Facial Fillers

It’s a new year and a great time to change to a better way of injecting facial fillers with new atraumatic blunt-tip microcannulas instead of sharp needles!

In the past year US dermatologists, plastic surgeons, and other leading aesthetic practitioners following their European counterparts, have started switching from using sharp needles to DermaSculpt Microcannulas for facial filler injections. This FDA approved revolutionary new device, distributed by Cosmofrance Inc. Miami FL, is helping to improve dermal filler injections by dramatically reducing patient bruising and discomfort & minimizing downtime!

The Dermasculpt microcannula makes it possible to experience less bruising and pain from the in-office procedure because the tip of the microcannula is blunt and the body of the microcannula is flexible, making it navigate into the dermis and the Sub-Q layer rather than tear skin tissues like a normal needle does. A small amount of topical anesthetic cream is applied to the skin where the initial puncture is made to insert the Dermasculpt microcannula. Once inserted, practitioners gently fan the area to be treated and disperse the dermal filler product of their choice!

Continue reading "Plastic Surgery Public Relations: New Year = New and Better Way to Inject Cosmetic Facial Fillers" »

Plastic Surgery Public Relations: New Year = New and Better Way to Inject Cosmetic Facial Fillers

It’s a new year and a great time to change to a better way of injecting facial fillers with new atraumatic blunt-tip microcannulas instead of sharp needles!

In the past year US dermatologists, plastic surgeons, and other leading aesthetic practitioners following their European counterparts, have started switching from using sharp needles to DermaSculpt Microcannulas for facial filler injections. This FDA approved revolutionary new device, distributed by Cosmofrance Inc. Miami FL, is helping to improve dermal filler injections by dramatically reducing patient bruising and discomfort & minimizing downtime!

The Dermasculpt microcannula makes it possible to experience less bruising and pain from the in-office procedure because the tip of the microcannula is blunt and the body of the microcannula is flexible, making it navigate into the dermis and the Sub-Q layer rather than tear skin tissues like a normal needle does. A small amount of topical anesthetic cream is applied to the skin where the initial puncture is made to insert the Dermasculpt microcannula. Once inserted, practitioners gently fan the area to be treated and disperse the dermal filler product of their choice!

Continue reading "Plastic Surgery Public Relations: New Year = New and Better Way to Inject Cosmetic Facial Fillers" »

About Plastic Surgery

This page contains an archive of all entries posted to Beauty pro division in the Plastic Surgery category. They are listed from oldest to newest.

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