Beauty pro division

H\E, a mineral line formulated specifically for men by Iredale Mineral Cosmetics, is everything His Excellency needs for skin that not only looks good but is also protected. Now available in an affordable and accessible Kit Bag containing a dry-sunscreen bronzer, an applicator brush, lip balm and a wash glove.

From five bronzing shades with an SPF 18, he can choose his matching color and apply it with a specially designed brush that will fit his hand perfectly. Each shade of bronzer protects against UVA and UVB rays and when applied with the ergonomic-designed brush, H\E camouflages imperfections all the while providing sun protection and that won’t run or sting the eyes. For further protection, the Kit Bag also includes a lip balm with SPF 15 made with no chemical sunscreens, just edible zinc. Since H\E products doesn't contain any fillers or binders, preservatives, fragrances or dyes, it is ideal for blotchiness, rosacea or troublesome redness caused by sensitive skin.

H\E products are ideal for men searching for maximum protection from the sun along with overall coverage without detection. Derived from minerals, H\E products are micro-pulverized to form microscopic flat crystals that form a filter allowing the skin to breathe and function normally while still protecting it from air-borne pollutants. When removing the bronzers, no soap is needed. The included denim-blue, microfiber Wash Glove effortlessly removes bronzes with only water!

Pack all of this into the H\E Kit Bag and His Excellency is ready to go – anywhere – and be admired – everywhere!

Celebrities who go undetected wearing H\E are Kevin Bacon, Orlando Bloom, Johnny Depp, Tim McGraw and Jamie Foxx among others.

His Excellency, H\E products are available at exclusive locations worldwide as well as www.HEminerals.com or call 800-762-1132 for a location nearest you.

So often I come across online boutiques strictly focused on catering to women looking for the best upscale beauty products. However, I had yet to find one that catered to men..until now. Details For Men is a one stop destination for men to find the highest quality grooming, skincare, haircare, shaving and personal care products. And why not? I know plenty of men who understand what it means to use high quality beauty products, but often have to shop at the same locations that are more about targeting women's needs than the opposite sex.

That's what makes Details For Men unique. They understand what men are looking for and their distinct needs. Another point of interest are their articles. Not only was I impressed to find entire page of links to individual articles written covering topics such as men's fitness, wellness, nutrition and skincare, but that these articles are really in depth and detailed.

Details For Men carries a great line of brands including B.Kamins Chemist, Jack Black, MD Skincare, L'Occitane and many others. See all they have to offer at www.detailsformen.com.

In my line of work, I often have my pick of the litter when it comes to grooming products, giving me the luxury of trying a new product almost every day. Most recently, I had the pleasure of sampling MiN New York’s new ProEnzyme Facial Cleanser and Scrub, and was thrilled by the performance.

To start, I exfoliated with the ProEnzyme Facial Scrub. Right away I noticed a difference, as the scrub was very creamy with a light grit. After doing some research, I learned what differentiated this scrub from all the others on the market.

Pierce Mattie was recently interviewed by Cosmetique News in Paris about how men's grooming products in Pakistan are beginning to become more acceptable and opening an opportunity for growth. Below you will find the original interview that took place that I believe will shed some insight into this emerging market for beauty.

Courtney, Cosmetique News: I’ve read a few reports detailing how men’s beauty products and services do well in Pakistan, as the influence of global pop culture and an existing cultural acceptance toward men ‘adorning themselves’ for special occasions like weddings make even men’s makeup products acceptable there, despite the strong influence of Islam. What can you tell me about this market?

Pierce Mattie: Pakistan is currently experiencing a rapid growth rate annually higher than most Middle Eastern countries with their economy and commerce. It currently remains as the world’s sixth largest growth rate. Their two largest areas of growth are finance and manufacturing. Previously, Pakistan’s economy was primarily an agricultural base, but over the past ten years it has increased to being a service-based country. This mostly includes wholesale and retail with an increase in marketing and public relations, both of which are image related industries. The trend is going from men in the workforce who may have worked outside mostly during the week to ones that are now indoors, at a computer, taking meetings and attending social functions for lunch and dinner. Thus, their grooming demands have increased.

In 2006 Pakistan signed the Free Trade Agreement with China to increase its bilateral trade to other markets. This has caused the workforce again to become more competitive both in their appearance and business savvy skills. The men are taking on a more global esthetic than that typically centric to Pakistan. There is a huge influence coming from East India at this time with men’s fashion and grooming that is melting Pakistani trends with an Indian Asian inspiration. I also see a huge amount of lineage between Pakistan and France. The Fashion Institute of Pakistan has an equally male staff as it does to its female counterparts, something unique to the country’s leading fashion school, thus increasing the enrollment of men in the college as well.

Courtney, Cosmetique News: In your understanding, which products/channels are the most successful, and which have the most potential for growth?

Pierce Mattie: Close to half of Pakistan’s population is Punjabi, an Indo-Aryan ethnic group from South Asia. They continue to enjoy their spicy dishes at lunch, but realize that during meetings it’s best to have a neutral aroma. There is an increase in men splashing cologne after lunch with popular notes that neutralize food smells, as well as, increasing their shower rituals to both morning and night. Their music and dance of choice is a folk music called Bhangra and it’s known for being very colorful. Currently it’s being mixed into workout videos and used similarly to the way the US Fitness industry exploded with a Miami dance called Zumba. Pakistan features several of their videos with male instructors. Famous Punjabi men include; Hrithik Roshan, who is an award-winning Bollywood actor. A partnership with him would make for a great branding opportunity for a grooming brand to align with.