Beauty pro division

So often I come across online boutiques strictly focused on catering to women looking for the best upscale beauty products. However, I had yet to find one that catered to men..until now. Details For Men is a one stop destination for men to find the highest quality grooming, skincare, haircare, shaving and personal care products. And why not? I know plenty of men who understand what it means to use high quality beauty products, but often have to shop at the same locations that are more about targeting women's needs than the opposite sex.

That's what makes Details For Men unique. They understand what men are looking for and their distinct needs. Another point of interest are their articles. Not only was I impressed to find entire page of links to individual articles written covering topics such as men's fitness, wellness, nutrition and skincare, but that these articles are really in depth and detailed.

Details For Men carries a great line of brands including B.Kamins Chemist, Jack Black, MD Skincare, L'Occitane and many others. See all they have to offer at www.detailsformen.com.

In my line of work, I often have my pick of the litter when it comes to grooming products, giving me the luxury of trying a new product almost every day. Most recently, I had the pleasure of sampling MiN New York’s new ProEnzyme Facial Cleanser and Scrub, and was thrilled by the performance.

To start, I exfoliated with the ProEnzyme Facial Scrub. Right away I noticed a difference, as the scrub was very creamy with a light grit. After doing some research, I learned what differentiated this scrub from all the others on the market.

Pierce Mattie was recently interviewed by Cosmetique News in Paris about how men's grooming products in Pakistan are beginning to become more acceptable and opening an opportunity for growth. Below you will find the original interview that took place that I believe will shed some insight into this emerging market for beauty.

Courtney, Cosmetique News: I’ve read a few reports detailing how men’s beauty products and services do well in Pakistan, as the influence of global pop culture and an existing cultural acceptance toward men ‘adorning themselves’ for special occasions like weddings make even men’s makeup products acceptable there, despite the strong influence of Islam. What can you tell me about this market?

Pierce Mattie: Pakistan is currently experiencing a rapid growth rate annually higher than most Middle Eastern countries with their economy and commerce. It currently remains as the world’s sixth largest growth rate. Their two largest areas of growth are finance and manufacturing. Previously, Pakistan’s economy was primarily an agricultural base, but over the past ten years it has increased to being a service-based country. This mostly includes wholesale and retail with an increase in marketing and public relations, both of which are image related industries. The trend is going from men in the workforce who may have worked outside mostly during the week to ones that are now indoors, at a computer, taking meetings and attending social functions for lunch and dinner. Thus, their grooming demands have increased.

In 2006 Pakistan signed the Free Trade Agreement with China to increase its bilateral trade to other markets. This has caused the workforce again to become more competitive both in their appearance and business savvy skills. The men are taking on a more global esthetic than that typically centric to Pakistan. There is a huge influence coming from East India at this time with men’s fashion and grooming that is melting Pakistani trends with an Indian Asian inspiration. I also see a huge amount of lineage between Pakistan and France. The Fashion Institute of Pakistan has an equally male staff as it does to its female counterparts, something unique to the country’s leading fashion school, thus increasing the enrollment of men in the college as well.

Courtney, Cosmetique News: In your understanding, which products/channels are the most successful, and which have the most potential for growth?

Pierce Mattie: Close to half of Pakistan’s population is Punjabi, an Indo-Aryan ethnic group from South Asia. They continue to enjoy their spicy dishes at lunch, but realize that during meetings it’s best to have a neutral aroma. There is an increase in men splashing cologne after lunch with popular notes that neutralize food smells, as well as, increasing their shower rituals to both morning and night. Their music and dance of choice is a folk music called Bhangra and it’s known for being very colorful. Currently it’s being mixed into workout videos and used similarly to the way the US Fitness industry exploded with a Miami dance called Zumba. Pakistan features several of their videos with male instructors. Famous Punjabi men include; Hrithik Roshan, who is an award-winning Bollywood actor. A partnership with him would make for a great branding opportunity for a grooming brand to align with.

To set yourself apart from other men at the office this Spring, Details Magazine profiled the updated brush cut, reintroduced by Eugene Souleiman for Dolce & Gabbana’s Spring/Summer 2009 runway show. Instead of taking a tip from Hollywood hair heavyweights such as Patrick Dempsey, George Clooney, and for the younger generation, Zac Efron, take a pointer from a new twist on an old hair style classic.

YSL has just launched their newest fragrance, La Nuit de l’Homme. It's a fragrance that has the scent of classic masculinity, but is a little more edgy, daring and sensual than the original L’Homme. This oriental fragrance features notes of bergamot, cardamom, lavender, vetiver, cedar and coumarin, creating a seductive scent for night.

With the Art of Shaving opening four new stores across the United States, and one opening soon in Schaumburg, Illinois, it seems appropriate to weigh some of the best shaving products on the market. The Art of Shaving is known for their high-end, luxurious shaving products, including razors and various shaving products, though in times like these it may seem excessive to splurge on products like these. And while we love luxe shaving products, let's consider some alternatives as well.

For those men searching for the perfect scent this spring, try Tom Ford’s new Tom Ford Extreme. His first signature scent was based on a blend of traditional elements in nature, while his new fragrance is pure luxury. Combining the fragrances of rich Cedarwood, Black Truffle, vintage Patchouli, Black Italian Fig, and Persian Lemon, your senses will be awakened by the sensual scent. There are hints of sweet and tangy, and tart citrus smells, combined with notes of straight out of nature – such as plum, violet and sandalwood, creating a masculine, yet sexy aroma. Creatively, Ford also infused essences of rum, caramel, vanilla, and luxurious black truffle, to create a scent that truly stands out amongst those on the market today. The new fragrance will also be available in an after-shave splash and balm, as well as eau de toilette. Not only will this fragrance be great for spring and summer, but will carry you far into fall and winter.

Photo Credit: sybarites.org

Tags: Beauty PR

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Admit it, even men get worried about aging sometimes. Anthony Logistics for Men has created three great anti-aging products to alleviate that pressure. The products are packed with vitamins and soothing botanicals to renew your skin. The Vitamin C Serum will help your skin look softer and firmer creating a healthy glow for your face. The serum also includes cucumber extract to soothe the skin and arnica extract to even skin tone.

Francis Kirkdjian is known in the fragrance industry for his ability to create and launch memorable perfumes. At only the age of 25, he created his first perfume--"Le Male" for Jean Paul Gaultier. Since then he has crafted recognizable and memorable fragrances for Dior, Christian Lacroix, Escada, Lancome and Lanvin (to name a few!) With his forthcoming launch of his own line in France this September (which I predict will be enormously successful), Francis Kurkdjian graciously took the time for a Q & A with me.

Pierce Mattie: Tell us a little bit about your custom-made business, what is the process for a customer to have a fragrance created for them?

Francis Kurkdjian: The process starts with a telephone rendezvous, which helps me to understand my client, his needs and wishes. Then, there is a face-to-face meeting when I present my first ideas and we smell together some materials and fragrance accords. Three or four weeks later, I present the fragrances I have envisioned for my client. It can take up to six months to finalize and come up with the right fragrance.

A new national survey reveals Americans are at a loss when it comes to loss of a different kind: their hair.  The new survey Hair Today, Gone Tomorrow: The Myths & Truths Behind Hair Loss, conducted by Wakefield Research on behalf of the ROGAINE® Brand, reveals a surprising lack of understanding of the prevalence, incidence, causes, and treatments for thinning hair and hair loss.

Hair loss affects up to 40 percent of American men and 25 percent of American women.  According to the survey of 1001 respondents, Americans consider hair one of their best features, second only to eyes – yet many seem unaware of how hair loss happens.

Many are unclear on the true causes of hair loss.  According to the survey, more than 75 percent of Americans incorrectly cite stress as a leading cause of hair loss, while more than one-third think frequently wearing a hat (35 percent) and over-styling hair (34 percent) can cause hair loss.

"What people don't always know is that Hereditary Hair Loss accounts for 95 percent of all hair loss, and can affect men as early as their late teens and early twenties," says hair loss expert Dr. Robert Leonard, founder and chief surgeon of Leonard Hair Transplant Associates and member of the Board of Governors for the International Society of Hair Restoration Surgery.  "And by age 40, approximately 40 percent of women will experience some degree of thinning hair," he adds.

"Unfortunately most don't realize their hair is thinning until they have lost 50 percent of it – but it's easier to keep the hair you have than to restore what you have lost.  Know the facts about hair loss, so you can act early," Dr. Leonard cautions.

When it comes to effectively treating hair loss and thinning hair, most consumers are in the dark.  According to the survey, approximately half of Americans would try a healthy diet (50 percent), hair vitamins like Biotin (49 percent), or hair thickening shampoos, conditioners and serums (46 percent) to treat thinning hair.

"The truth is healthy diets, hair vitamins and thickening shampoos, conditioners and serums are not effective treatments for regrowing hair," Dr. Leonard says.  "People may not understand there's a difference between hair health and hair regrowth, and that temporarily increasing the appearance of thicker hair is not the same as treating hair loss."

Getting the facts straight on hair loss is critical for an American public that still clings to the social stigma surrounding thinning hair.  A myriad of health risks are associated with being overweight – from heart disease and diabetes, to stroke.  Despite this, more than 40 percent of married Americans would rather their spouse be overweight than bald.  And nearly half (45 percent) of Americans have actively tried to hide their thinning hair.

Hair is critical to younger Americans, as well, with a majority (57 percent) who say they are not physically attracted to people with thinning hair, according to the survey.  

These, and other findings, indicate that while hair is top of mind for many, there remain a host of perpetuating myths and social stigmas surrounding thinning hair and hair loss.

"If you suffer from hair loss, or hair loss runs in your family, the best thing you can do is get a handle on what works," says Dr. Leonard.  "ROGAINE® is the only topical brand FDA-approved to regrow hair.  In clinical testing, Men's ROGAINE® Foam with five percent minoxidil regrew hair in 85 percent of men with twice daily use after four months, and most women experience hair regrowth with Women's ROGAINE® Topical Solution with two percent minoxidil after six months."

Men reach a point in their lives when they are comfortable with themselves, but they do not have comfortable skin to match. New DOVE® Men+Care, the brand’s first ever product line formulated specifically for men’s needs, celebrates the unsung moments when a man is comfortable with himself and offers products that literally provide total skin comfort.

The Journey to Comfort

Through a man’s life experiences he eventually finds his own definition of success. He reaches a point when there is no place he would rather be than at a princess tea party with his daughter – donning a tiara and all – or when little league outranks the major leagues.Men believe that there are a number of significant milestones in their lives that help them become comfortable with who they are including: financial independence, career success, finding a partner, overcoming hardship and becoming a father. ¹

Dove Men+Care is featuring one man’s journey of unsung moments from birth to fatherhood in a montage of scenes set to the “William Tell Overture” during the broadcast of this year’s Super Bowl XLIV on February 7, 2010. The 45-second commercial, “Manthem,” depicts the expectations placed upon men when they are boys, the pressures they face as young adults, and the societal forces they must contend with as husbands and parents. The journey to achieving comfort comprises many unsung moments from initiating the first kiss and graduating college to getting married, lifting heavy objects and checking for monsters under the bed. The spot creatively and humorously illustrates the arrival of comfort that men experience when they can finally take it all in stride with their own definition of success.

Men reach a point in their lives when they are comfortable with themselves, but they do not have comfortable skin to match. New DOVE® Men+Care, the brand’s first ever product line formulated specifically for men’s needs, celebrates the unsung moments when a man is comfortable with himself and offers products that literally provide total skin comfort.

The Journey to Comfort

Through a man’s life experiences he eventually finds his own definition of success. He reaches a point when there is no place he would rather be than at a princess tea party with his daughter – donning a tiara and all – or when little league outranks the major leagues.Men believe that there are a number of significant milestones in their lives that help them become comfortable with who they are including: financial independence, career success, finding a partner, overcoming hardship and becoming a father. ¹

Dove Men+Care is featuring one man’s journey of unsung moments from birth to fatherhood in a montage of scenes set to the “William Tell Overture” during the broadcast of this year’s Super Bowl XLIV on February 7, 2010. The 45-second commercial, “Manthem,” depicts the expectations placed upon men when they are boys, the pressures they face as young adults, and the societal forces they must contend with as husbands and parents. The journey to achieving comfort comprises many unsung moments from initiating the first kiss and graduating college to getting married, lifting heavy objects and checking for monsters under the bed. The spot creatively and humorously illustrates the arrival of comfort that men experience when they can finally take it all in stride with their own definition of success.

Men's Grooming Marketing Leader Baxter of California, the premium men’s lifestyle line since 1965, is getting into the service business with their first Barber Shop, “Baxter Finley Barber & Shop”. Aptly named after the brands founder, Mr. Baxter Finley, the new shop name is considered as an homage to brands founder. Located at 515 N. LaCienega Blvd. in Los Angeles, CA – just a few hundred feet North of Opening Ceremony will be the flag ship 4 chair barber shop. Designed and built with an old world, masculine charm … the shop has chairs from the early 1900’s (restored ultra‐rare Koken “White King” models), reclaimed Douglas Fir flooring, custom made oak/marble back bars, subway tile walls … and everything you expect to find in an authentic old school barber shop.

When I think of Gerard Butler, Clive Owen or Russell Crowe, they all top my list that if a fragrance were to be made in their likeness, I would love for the man in my life to wear it. In that same token, it appears that Bruce Willis is banking on women everywhere wanting his manly action hero essence in a bottle for their man as well. A little more than a week ago, his men's grooming collection debuted with many jests about the tagline, "Smart Guys Live Forever" (which I think is pretty cheeky.) While Willis may be a longtime favorite celeb, does his image really hold the strength and fan fare to launch a successful collection of hair and body wash, shave balm and cologne? What do you think?

Men's Grooming PR: There comes a moment in every man's life when it’s time to trade in his old look for a more updated, contemporary esthetic.  Whether he’s entering the next stage in his life or just getting older, a new style, haircut and wardrobe can make a world of difference.  As an award-winning grooming brand, Every Man Jack (a Pierce Mattie PR client) understands the significant role that design plays in a man’s purchasing decisions, and so, they are re-introducing the line with a fresh new look for the modern man that includes modified bottles, graphic revisions and formula upgrades.

“As an affordable, luxury brand design is an integral part of attracting the male buyers,” says Ritch Viola, founder and CEO of Every Man Jack. “We think we have some of the best formulas, which now meet the stringent standard of the Natural Channel Guidelines, but we understand that guys are visual creatures and if the outer packaging isn’t up to par, it doesn’t matter what’s inside the bottle.”

Men's Grooming PR: Biotech developer Divine Skin Inc. announced that its wholly owned Sigma Skin brand, an upscale line of cosmeceuticals for men, will be represented in the United States by the prestigious retailer Neiman Marcus.

Sigma Skin already sells in Bergdorf Goodman, the New York City home of top designers, part of the Neiman Marcus Group. In Washington, the brand sells at the Grooming Lounge, a men's salon for media magnates and power brokers four blocks from the White House. In California, fashion-forward clothier Fred Segal offers it.

In London, Sigma Skin is represented by Harvey Nichols, the British arbiter of style. In Mexico City, by the famous Saks Fifth Avenue.

"We are thrilled to join the Neiman Marcus collection of super-premium brands. Neiman's endorsement of Sigma Skin underlines the value that consumers and other retailers have been discovering," said Divine Skin CEO Daniel Khesin.

Sigma Skin targets discerning men with means to treat hair loss and skin aging using topical products of uncompromised quality — formulas that combine highly effective ingredients, proven through scientific testing, with cost as no object.

Sigma's top line is the three-step Hair Regrowth System — Hair Growth Stimulating Shampoo, Minoxidil Topical Spray, and Hair Conditioning Active Ingredient Spray. By attacking baldness through multiple pathways, the system regrows hair thicker, fuller, and faster than any single treatment.

Other Sigma products include the anti-aging facial cleanser, facial moisturizer, hair-suppressing aftershave, and abdominal toning cream, among others.

Men's Grooming PR: The Neiman Marcus Group is among the world's most renowned retailers, offering upscale apparel, accessories, jewelry, beauty, and home products to affluent consumers. The group comprises a direct marketing segment under the brands Neiman Marcus, Horchow, and Bergdorf Goodman, plus a retail segment with 41 Neiman Marcus stores, 28 clearance centers, and one Bergdorf Goodman.

Men's Grooming PR: Introducing a unique grooming system designed for the contemporary male. The Man Space Collection from [comfort zone] transforms common habits into effective, refreshing, restorative actions. From facial cleansing and shaving to toning and anti-aging, every man’s daily regimen can leave him feeling pampered and refreshed.   

Splash Performer $29.00 [Facial cleansing equalizer] Splash Performer is an innovative, mild, cleansing gel that actively removes impurities helps control excess oil.  

Shave Performer $29.00 [Emollient gentle shaver] Shave Performer facilitates a perfect shave every time, helping to avoid irritation.  

Shower Performer $32.00 [Total Body Revitalizing shower gel] Shower Performer is a fresh and satisfying cleanser that works to refresh and moisturize both skin and hair. 

Chanel just launched its newest men's fragrance, Bleu de Chanel, which is surrounded by much fan fare with Martin Scorsese as Director of the commercial that will debut on August 25th featuring French actor and the face of the fragrance, Gaspard Ulliel. I have to admit, I am loving how Chanel is transforming their fragrance commercials into works of art. From viewing the behind the scenes video on GQ in the UK, the commercial will speak volumes of the fragrance, which is said to be provacative and profoundly sensual.

Whenever you take a stroll down the skin and beauty aisle in the stores, you are bound to be bombarded by several different skin care lines catering to women. In fact, the idea of personal care products has become synonymous with females. We often tend to forget that there are large numbers of men that take great pride in grooming themselves. One company kept the guys in mind. Matte for Men is a line solely dedicated to making sure that men's skin maintains its health.

Matte for Men provides products that can be used for face, head, shaving, body, sun care and anti-aging. One product that most men will find beneficial is the Matte for Men Antioxidant Shave Gel. Unlike most shaving creams, this particular formula helps prevent moisture loss that accompanies shaving. It also protects the skin from harmful free radicals as well as other environemental pollutants. Matte for Matte makes an effort to include all natural ingredients in their products. In this particular shave gel, the addition of vanilla planifolia oil, olive leaf extract, white tea extract, grape seed extract and witch hazel extract provide nourishment and pampering to leave men with the smoothest shave possible.

Matte for Men purposely provides men with relatively few choices when it comes to skin care. They understand the simplicity that most men seek out when it comes to daily grooming. The company that produces this line, Lescoja, develops and designs all of their products with the imput that they receive from their male consumers. The main objective of Matte for Men is to encourage men to cater to their skin without feeling as if they are going out of their way to do so.

You can find Matte for Men products on their website www.matteformen.com and Sephora.

The experts at MenScience Androceuticals work tirelessly to ensure that their products are the best on the market by staying current with scientific developments in the skincare, grooming, and nutritional industries. They incorporate innovative ingredients into their products and apply the latest technological advances during development. Consumers know that when they purchase MenScience, they purchase quality.

It might seem impossible to improve an award-winning and best-selling product like the Microfine Face Scrub, but after 2 years of considerate development, MenScience is introducing a new and improved version this product. The new Microfine Face Scrub formula contains a higher concentration of emollients like allantoin and natural botanicals like aloe to make it even gentler on the skin, as well as more moisturizing. The formula is now free of paraben-based preservatives, and features an improved consistency that makes the scrub smoother and easier to apply to the face. It still features the award-winning combination of 5% glycolic acid, 1% salicylic acid, and three types of microfine exfoliating particles to loosen dirt, oil and dead skin cells from the skin’s surface. The combined action of these ingredients promotes cellular turnover and preps skin for a closer, smoother shave without the risk of ingrown hairs.

Nouvelle, Inc. is pleased to introduce its comprehensive line of male t-shirts, briefs, tanks, vests, girdles, and bodysuits designed to gently hug the body so men feel great, stand taller, and look trimmer in clothing.

Initially designed as post-surgical compression wear for men recovering from a variety of cosmetic procedures, these specially-designed undergarments help men look noticeably better in casual, business, formal, and athletic clothing without having cosmetic surgery. While compression garments are not an alternative to losing weight or improving health, they provide an unmistakable slimming effect by subtly smoothing and sculpting the appearance of the body beneath clothing. Typically, people considering compression garments for non-surgical use have recently lost a great deal of weight, and may have excessive body tissue folds or conditions such as gynecomastia or male breast ptosis (drooping chest). Compression garments offer a safe, non-surgical alternative to stabilizing and compressing excess body tissue and skin folds.

“We are very proud of the success and versatility of our men’s garment line, notes Dawn Cover, owner of Nouvelle Inc. “Our products were already well-respected in the cosmetic surgery recovery industry for their effectiveness in increasing blood circulation around surgical areas to accelerate healing, diminish swelling, and flush out harmful fluids. Their soft, flexible design ensures they help protect and stabilize surgical sites resulting in not only shorter recovery times, but cleaner surgical areas with minimal scarring. What makes them desirable as body slimmers is the fact that they are extremely comfortable without being too confining or tight.”

Nouvelle’s exclusive designs for men cannot be found in retail stores. Made in the USA, the company’s trademark garments use a 55 percent Lycra®/45 percent nylon content for the smoothest, silkiest feeling next to skin. With more than 20 years experience in the compression wear industry, Nouvelle manufactures and distributes post-surgical and compression garments for men and women from its state-of-the-art facility in Virginia Beach, Va.

When we think of skin care, most of us envision the commercials with women talking about the products they use to get beautiful, healthy skin.  Damaged skin cells caused by dryness, oils and reactions to the environment are dangers to our skin’s health and appearance. No matter how courageous or invincible a man may feel, his skin is not immune to these hazards. Men aren't really taught how to properly care for their skin, and yes, it involves more than using your shampoo as body wash and to cleanse your face (a definite don't!) Do not leave your skin's health up to fate because we all know that the best defense is a good offense.  TASK Essential has created a brand for men to take care of their own skin (and shows them how.)

Denis Feraille and Isabelle Couturet founded TASK Essential in 2004 when men’s skincare was a relatively new idea. They wanted to create a brand that was designed for men and spoke their language. After 2 years of research TASK Essential was born.  Since their beginning TASK has opened 2 Men’s Treatment centers in Paris and created a product line that ranges from skin care products to fragrances. Their products can be found in stores in dozens of locations in North America, Europe, Asia and Australia.  They help men take care of themselves from head to toe.

A reduction in oxygen pressure on the skin has been linked to aging. TASK products combine pure oxygen cells with extracts from plant, fruit and vitamin extracts. What they have done is made the oxygen into liquid form so you can apply it to your body and it will be carried to your body’s cells.  What does that mean to you as a man? You have the cutting-edge weapons to protect your own skin. If you don’t know exactly how to take care of your skin look at their skin care guide. They have the means to keep you looking your best whether you are an athlete, the outdoors type or a city gentleman.

We spend so much time taking care of ourselves and our skin should be something we should also consider.  After you have looked at the skin care guide visit the TASK online store to begin building your offense against aging skin.Have you used TASK Essential or visited their treatment centers? Tweet us @PierceMattiePR.

In 2008, Domenico Dolce and Stefano Gabbana began their The One franchise with The One for men fragrance. Two years later in 2010 they followed that with The One Gentleman as homage to the “modern gentleman” and “contemporary charmer.” In 2012, Dolce & Gabbana will expand The One line with The One Sport.

“We have friends that go to the gym. They are each very different from one another, but they all enjoy going to the gym for themselves, to feel good about themselves. As the Latins said, ‘Mens sana in corpore sano (or a sound mind in a healthy body, in English).’ “ Gabanna told WWD. With the 2012 Olympic summer games in London (one of the fashion capitals of the world) and sports fragrances being the most quickly expanding category in the sector, Dolce & Gabanna have picked the perfect time to release the newest fragrance from The One line. 

While the previous fragrances have been for the more elegant gentlemen, The One Sport was designed for men that enjoy being outside and active. Designers wanted it to be associated with sports but still have a feeling of cleanliness. Patchouli, musk, rosemary, heart of cardamom and Sequoia wood combine to form a light, clean scent for the active man.

The One Sport is set to launch first in the UK and then in Italy in late February. The fragrance will be available in 30, 50 and 100 ml and can be purchased in stores and at http://www.dolcegabbana.com.

Men went through a stage where they decided to quit shaving. Smooth clean faces were traded in for long flowing locks of beard hair (OK, maybe not so much flowing as scraggly and patchy in most cases.) Maybe we just wanted to get in touch with out inner Grizzly Adams. Perhaps we just got tired of shaving everyday or it could have been that it was easier to just not shave than deal with irritated skin. Whatever the reason, (most) women aren’t in love with facial hair. Would you want to kiss a furry face? If you are not lucky enough to have captured the heart of one of these special girls that love a mountain man, it is probably time to consider a cleaner look.

Welcome Schick Hydro Power Select™ to your medicine cabinet arsenal. Schick Hydro Power Select™ is the worlds first power wet shave razor. The cutting edge razor was released last week at the International Consumer Electronics Show. Schick Hydro offers three settings of vibration so you can adjust to your perfect shave. Each level of vibration is indicated on the handle LED.

What about irritation? Schick Hydro is at the top of the game when it comes to stopping skin irritation. Water activated gel reservoirs release Aloe and Vitamin E to hydrate your skin while 5 Ultra Glide blades with Skin Guards smooth out your skin for a close shave. Finally, the gel reservoir flips back to unveil the flip trimmer which allows for all five blades to help trim. Schick is helping to set a standard in men’s grooming. Try something new this spring whether you are a lifetime shaver or you have been sporting the full beard for a while. Let the beard die. Schick has an entire line of products you can check out at www.schick.com.

*Photo Credit: Coolmaterial.com