Beauty pro division

In general, most beauty products are luxury items; things you buy when you want to try something new or realized you've been using the same tube of mascara for half a year. In times like these, it's hard to justify spending money on beauty products. I can't seem to let myself buy that $25 mascara or the $50 eye cream anymore.

So lately, as I stroll the drugstore aisles, I've noticed products that I've never seen before. Not only that, the products that I've purchased work about as well as the products I spend up to five times as much on. So, which drugstore beauty products are the best for less?

Beauty can be more than just glitz and glam — it is essentially the act of doing something beautifully positive.  MAC Cosmetics has mastered the art of staying gorgeous while taking a stand against a pressing issue.  Teamed up with VIVA GLAM Spokesperson and pop star Fergie, MAC recently revealed Fergie’s new VIVA GLAM VI Special Edition Lipstick and new VIVA GLAM advertising campaign in Los Angeles.  The new lipsticks are set to be available March 19th everywhere that MAC is carried.

Since it first launched in 1994, MAC's Viva Glam program has donated over $130 million to raise awareness of HIV/AIDS globally over the past 15 years. With 100% of the selling price going towards the MAC AIDS Fund, the duo hopes to bring the cosmetic company to their outstanding $150 million goal after the release of the lipsticks.  Now I’m waiting for other celebrities to step their game up in the charity department.

Dreams really do come true, as proven by Italian designer duo Dolce & Gabbana, who have finally realized their dream of launching a makeup line.  The switch from dresses to lipsticks from one of Milan’s top fashion names, Domenico Dolce and Stefano Gabbana, came as challenging but smooth as they turned to the Sicilian and Mediterranean roots of their brand for range, modeled by Hollywood actress Scarlett Johansson.

They also called on the help of make-up artist Pat McGrath who has worked at their shows for more than 10-years, yet the designers say they were at each and every step in the making of the range.

Gabbana described the transformation from clothing to cosmetics as a “studied and searched project more than usual,” because they had never before ventured down the road of eyeshadows and all things facial, so they had to be meticulous in sculpting their dream.

The designers brought their notoriety for their use of gold embellishments into their makeup line, packaging it with pure metal gold.  Perhaps what’s most interesting are the names given to the products which include eyeshadows named “Guilty” and “Elegance,” and lipsticks called “drama” and “devil.”  What was the inspiration behind these names?

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Fashion week is over and the catwalk shows are always a good indication for next season's makeup trends. This summer's trends will bring softness and freshness to your look. This summer is all about strong eyes, colorful hues and pink flushed cheeks to make you look radiant all summer.

Eyes: Runway looks this past fashion week showed fun colors to experiment with such as lilac, or aqua (which Gucci sported this past fashion week), and also try some blue-rock glam that we saw at Alexander Herchocovitch. Use your imagination and combine pastel and bright colors to bring lots of personality to your look. Eyes are a big focus for this summer; wearing reds, oranges, purple, greens, bright blues and yellows to really stand out. Oranges and yellows are a little hard to pull off, but if you are a darker complexion these colors will complement you.

So many brands offer these shades, one of my favorite being MAC Cosmetics since their colors are so bold and offers such a variety of colors. Also, add some gold shimmer to your eyes to achieve a goddess feel, if you feel like it is too glitzy you should highlight the inner corners of your eyes with gold shimmer to create a subtle effect. Gold-based eye shadow is a great way to brighten up brown and hazel-colored eyes, but can also warm up other eye colors and different skin tones. A great product for this is Chanel's Fluid Iridescent Eye shadow in gold).

Next up is to store away your harsh black liquid liner, and replace it with violet eyeliner to create a softer eye that compliments every skin tone. Smokey eyes are still in, however such a dark tone is not necessary for the summer; so try to soften it up with light grays, blues, and purples to cater to the summer look.

Throughout history, a pale face has been most desired because it meant one was of high social status. Although tan skin is perceived as beautiful in modern times, pale skin has been traditional for centuries. John Galliano, Dior, and Viktor and Rolf's fall 2009 collections channelled historical perceptions of beauty through their runway makeup. So, what was behind the theatrical makeup at Paris Fashion Week?

This season, the Yves Saint Laurent woman basks in the mesmerizing beauty and exoticism of Africa. With warm and radiant contrasting colors, she is bold and beautiful and supremely glamorous.

YSL Summer Look 2009 is composed of 5 products, including 3 limited editions:

- Eye palette “Trésor d’Afrique” collector offers 5 shades: ivory, to be used as a base; turquoise, plum and navy blue for definition, and toffee to brighten the arch area and bring warmth and contrast to the eyes.

Have you ever wanted to be as fabulous as a secret agent? Well, now you can look like one. Guerlain has released a lipstick that is in a sleek, metal case that looks like it should shoot lasers, but instead, it holds a pretty lip color. Intrigued? I was too, so I investigated. I want to know: what exactly are the components of this hi-tech lipstick?

Smashbox Cosmetics has unveiled its summer 2009 Color Collection: Untamed. This collection aims to unleash your wild side with this safari-inspired collection for eyes, cheeks and lips which will begin rolling out this May. It is along the lines of a bronze goddess look, which we all want for this summer (or at least I do!) This new collection has four essential products to make you look exotically glamorous this summer:

With Max Factor leaving the USA in 2010 this leaves more shelf space for other cosmetic brands to expand in the drugstore market. While CoverGirl currently dominates the space, will we see more Wet n Wild, Prestige or e.l.f. taking up shelf space? Or will we see more premium products like Olay’s new anti-aging lines? Will brands at lower price points continue to emerge?

Let us know your predictions for what you think the mass market beauty aisles will look like in 2010!

L'Oreal has been developing hair and beauty products that have changed the way the world views fashion and beauty. This year L'Oreal celebrates 100 years of bringing brighter lips, longer lashes, smoother skin and shinier hair to women (and men) around the world. One hundred years in the business is a tremendous milestone, so we thought we’d venture back and deem the top five L'Oreal products of all time:

Do you ever feel like your face is melting off under the hot sun on a summer day? Well, not your actual face, but the one you apply before you leave the confines of your house. Even with the thinnest layer of foundation or concealer on, I still get that melting popsicle feeling in the middle of the day, do you?

We have all heard of famous beauty brands such as MAC, Lancôme, and Clinique. Those have become legendary brands that we all adore. However, beauty addicts are beginning to keep their eyes on emerging beauty brands such as Vis-à-Vis Cosmetics (and in full disclosure a Pierce Mattie PR beauty client.) Theresa Rivera and Karen Kretschmann created Vis-à-Vis Cosmetics to address the needs of today’s modern woman. The cosmetic line is a posh and ultra femme brand creating innovative prestige formulas, textures and color palettes.

Beauty.com recently announced that it has partnered with fashion designer Zero + Mario Cornejo Designs for their latest installment of prestige gift with purchase cosmetic and fashion travel sets. The Beauty.com collaboration with fashion designers is relatively new in the last year or so and one that has proven to be a success through partnerships with designers such as Lela Rose, Shoshanna and Rachel Roy. While speaking at Cosmoprof North America this year, I had the opportunity to sit in on the WWD panel in which Kathleen McNeil of Beauty.com discussed how this has really been a beneficial co-branding relationship across the board.

Where did the summer go? It's hard to believe it, but New York Fashion Week is almost here which means it's about that time to start wearing your fall makeup. And just in time to capture your attention, The Body Shop has collaborated with celebrity makeup artist, Chase Aston, to create an autumn palette of colors so gorgeous that you may be apt to just put them on display instead of wearing them!

Beginning November 25, MAC Cosmetics Holiday Collection, Baroque Boudoir, will become available here in the states (December internationally.) I have long anticipated this collection, as I fell very much in love with their Royal Assets colors and vintage-inspired packaging last holiday season. If you are a fan of luxurious looking packaging as much as I am, then you will adore Baroque Boudoir.

Move out of the way Stacy and Clinton. Carmindy, the make-up artist from the hit TLC show “What Not To Wear,” is adding another beauty book to her repertoire. Her 3rd book “Get Positively Beautiful: The Ultimate Guide to Looking and Feeling Gorgeous” is garnering rave reviews from critics at the New York Times to TLC viewers themselves. 

Carmindy’s goal is to make every women understand that she is already beautiful. It’s less straight make-up tips (though, there’s plenty of those within the pages), and more about self-esteem. And we absolutely love it. We shouldn’t compare our beauty to celebrities nor should we let the Hollywood lifestyle dictate what is beautiful. We don’t need to fix ourselves, Carmindy’s philosophy says, we need to have positive beauty thinking and the rest will come naturally.

The book also dives into finding your best features, learning your face shape, doing your make-up in different environments and catering to your “beauty moods.” It’s a fun read, as well as informative in terms of accepting and understanding your true beauty. Because there’s nothing wrong with a little TLC. And this time, we’re not referring to the television channel.

Move out of the way Stacy and Clinton. Carmindy, the make-up artist from the hit TLC show “What Not To Wear,” is adding another beauty book to her repertoire. Her 3rd book “Get Positively Beautiful: The Ultimate Guide to Looking and Feeling Gorgeous” is garnering rave reviews from critics at the New York Times to TLC viewers themselves. 

Carmindy’s goal is to make every women understand that she is already beautiful. It’s less straight make-up tips (though, there’s plenty of those within the pages), and more about self-esteem. And we absolutely love it. We shouldn’t compare our beauty to celebrities nor should we let the Hollywood lifestyle dictate what is beautiful. We don’t need to fix ourselves, Carmindy’s philosophy says, we need to have positive beauty thinking and the rest will come naturally.

The book also dives into finding your best features, learning your face shape, doing your make-up in different environments and catering to your “beauty moods.” It’s a fun read, as well as informative in terms of accepting and understanding your true beauty. Because there’s nothing wrong with a little TLC. And this time, we’re not referring to the television channel.

If beauty is only skin deep, then Eva Scrivo must have thick skin. The hair and make-up artist, as well as acclaimed beauty expert knows her stuff. And now she’s sharing the wealth with her first book “Eva Scrivo on Beauty: The Tools, Techniques, and Insider Knowledge Every Woman Needs to Be Her Most Beautiful, Confident Self.” Like other beauty experts, such as Carmindy, Eva is taking advantage of the new and emerging market of beauty books, which have proven to do well once on the shelf.

The book, which debuts this fall, tackles everything from hair and make-up to a healthy lifestyle to better skin. If it’s anything like her beauty blog, we’re in for cover to cover. She’s in the know in terms of how to look great, day or night, while only exploiting our natural beauty. She's worked with over a thousand women and her experience shows within her work, whether that's plucking brows or applying blush.

The best thing about Eva’s new book is that we, along with the general beauty-conscious public, trust her. From her appearances on The Early Show to her well-known salon in NYC, Eva’s proven she’s a pro in the beauty biz through thick and skin.

Summer is just around the corner, which means that everyone must get ready to flaunt their beauty in the heat with the right look. Beauty PR trends for the season include pastel painted eyelids, flawless skin, matte red and pink lips. This season’s looks range from 1940’s starlets to soft spectrum colors on fresh faces. Inspired by these trends, Pierce Mattie client FACE atelier introduces face, lip, and eye collections full of colorful looks inspired straight off from the fashion runway.

Ultra Foundation by FACE atelier is the first product that should be applied, creating a flawless looking face. It is important to use a facial foundation sponge while applying foundation to ensure an even finish; no one wants to look two-toned, so don’t rush! Every gal loves to define their cheek bones as much as they can. Using a light pressed powder or Rosewood blush by FACE atelier will highlight your cheek bones to perfection.  When you smile, your cheeks will be shaped with just the right amount of color.

Eyes stand out the most on a face. To get the elegant pastel shades for summer, use eye shadows by FACE atelier such as African Violet, Cerulean Ice, Metallic Taupe, and Melon for a fresh looking effect. By blending these colors together, you will have the ultimate pastel eye for the summer breeze.

Give your lips an intense dose of color by applying a bright colored lipstick with no hint of shine. When it comes to lips, matte is where it’s at. We don’t want to add shine to our face since sweat tends to come with summer!  FACE atelier lipstick colors of Pink Sizzle, Berry Sorbet, Strawberry, and Red Fuchsia are perfect to wear in sun all day long. Your lips will look bright yet they will be hydrated and smooth.  By following these tips, the perfect makeup palate is created for summer to complete the canvas of every woman’s face.

It’s a world where the criminally cute and irresistibly edge can be paired together in perfect harmony. And that world is tokidoki, the genius creation of Simone Legno, who has taken both the fashion and beauty worlds by storm. Tokidoki, which is Japanese for “sometimes,” are the familiar cartoon characters seen on everything from LeSportsac to Hello Kitty to Smashbox. And now Simone is bringing his world of characters to Sephora for an exclusive tokidoki makeup and accessories line.

Since tokidoki was originally discovered and brought to life by the co-founder of Hard Candy cosmetics, Pooneh Mohajer and her husband Ivan Arnold, this seems like a natural step for Simone and the tokidoki brand. The makeup line features the well-known characters as the colors and shades of the brand. For instance, the Perfetto waterproof eyeliner is available in Mostro (spring green), Carina (eggplant) and Sabochan (black), among other colors. The bright and vivacious Fantastico lip stain caught our eye, especially with its boldness. We love it in Cactus Friends (coral). Plus, it seems to stay on forever.

The line, which also includes eyeshadows, bronzer, powder and make-up brushes, brings out the playful side in all of us. It’s cutesy without being cheesy. For us, tokidoki means sometimes growing up. And we’re thankful that we have a brand that makes cartoons perfectly acceptable.

Since 2004, Elaine Irwin-Mellencamp has been the face of Almay, but now the cosmetics brand is choosing to go the celebrity route with the addition of Kate Hudson as spokesperson. Celebrity beauties are the hottest commodoties these days when it comes to makeup. CoverGirl has Drew Barrymoore, Ellen Degeneres and most recently, Taylor Swift. Revlon (Almay's parent company) has Jessica Biel, Jessica Alba and Halle Berry. L'Oreal--Beyonce, Eva Longoria, Penelope Cruz, among several other well known actresses and models. While the addition of Hudson is not surprising, it is surprising that the brand who has had one lone spokesperson, has chosen someone who looks similar to Mellencamp. This makes me wonder, will Elaine Irwin-Mellencamp's run as Almay spokesperson soon be coming to an end?

In the last year a beauty trend has been becoming more apparent and it has nothing to do with looks on the runway or the hottest color celebrities are wearing. No, this beauty trend has to do with the way beauty brands are marketing themselves in airports, stand alone kiosks at your local mall and supermarkets by way of...vending machines. I'm sure you've seen them with ProActive, The Body Shop, Sephora and Coty Fragrances, but is this really the way beauty addicts want to purchase their beauty products?

The biggest draw of these beauty vending machines is the convenience. Picking up your groceries for the week and don't have time to stop at The Body Shop to replenish your moisturizer? Viola! You can use the vending machine at your local supermarket and save you the hassle and the trip. Who doesn't love the idea of an all-in-one stop shop?

While I definitely think the convenience is appealing, I still think that nothing beats the actual experience of walking into a store and being able to take in the different scents, browse anything new and interact with the customer service rep. should I need to. What are your thoughts? Would you buy from a beauty vending machine or would you rather go to the store itself to make your purchase?

When you see your favorite singer, actress or model on the cover of a magazine or on a large billboard, you are often taken aback by their flawlessness. As I am sure we all know, there is no such thing as perfection. Celebrities often rely on airbrush foundations that conceal flaws and give their skin a dewy and even complexion. Since not all of us can be singers, actresses or models, there is one thing that we can be: owners of Temptu AIRbrush Makeup System.

Although many professional makeup artists rely on Temptu, it is their airbrush foundation system that can be used by anyone. In fact, Carrie Underwood recently used Temptu as her foundation of choice for her glamorous wedding. This device offers versatility from sheer, medium and full coverage which allows it to be appropriate any time of the day and to any event. The patent-pending technology Temptu offers allows for coverage that appears completely natural and seamless. Besides the incredible look it gives, it is also one of the most sanitary choices when it comes to foundation. So often when applying power or liquid foundation, women neglect to clean the brushes or sponges which can harbor lots of bacteria. With Temptu, the airbrushing tool never touches your face so your skin is left squeaky clean. Did I mention easy clean-up?

Temptu offers the performance of a professional makeup artist without the professional price. For a couple hundred dollars, Temptu can be bought from either their website (www.temptu.com) or Sephora. Yes, it is a little pricey, but the results and confidence that you will achieve after using this product is priceless.

I love Julia Roberts, even if her Eat, Pray, Love film was more hype than could be delivered. Roberts has a track record of being one actress that is adored by all generations across the globe. She is likable as both a person and actress. So it's no surprise that her deal with Lancome this past January had a direct correlation with an increase in sales for the luxury beauty brand. And what happens when there is a high ROI for a beauty company like this? They find a way to retain the actress to keep the momentum going.

It appears that Julia Roberts will be staying on as the face of Lancome for 5 more years to the tune of $50M. And according to WWD, she'll be working closely with Lancome for product development as well. I have to say I think this is a smart move for Lancome, especially since Roberts has proven staying power as a celebrity and evokes that "feel good" mentality that all beauty publicists could only hope to be associated with a brand they do Beauty PR for. There's no doubt that Lancome will generate a lot of positive PR over the next 5 years with any advertising campaign or product that Roberts is linked to. What do you think?

It's hard to believe that the holidays are just around the corner! I love this time of year, especially when beauty and makeup brands begin launching their holiday collections. Estee Lauder is launching two holiday collections this year, full of bright berries, plums and reds...and of course with a lot of shimmer.

“Fantasy, luxury and of course femininity were my inspirations for this Holiday collection. There are many lip and eye colors to play with and they all have a wonderful texture for an easy application.” Tom Pecheux, Creative Makeup Director, Estée Lauder

Pure Color Extravagant, which boast lip and eye palettes along with nail lacquer, is a gorgeous collection of intense and warm colors. The Holiday Compact Collection includes limited-edition solid perfume and powder compacts designed with enamel and Swarovski elements to highlight the holiday season.

What do you think of the collection?

It's hard to believe that the holidays are just around the corner! I love this time of year, especially when beauty and makeup brands begin launching their holiday collections. Estee Lauder is launching two holiday collections this year, full of bright berries, plums and reds...and of course with a lot of shimmer.

“Fantasy, luxury and of course femininity were my inspirations for this Holiday collection. There are many lip and eye colors to play with and they all have a wonderful texture for an easy application.” Tom Pecheux, Creative Makeup Director, Estée Lauder

Pure Color Extravagant, which boast lip and eye palettes along with nail lacquer, is a gorgeous collection of intense and warm colors. The Holiday Compact Collection includes limited-edition solid perfume and powder compacts designed with enamel and Swarovski elements to highlight the holiday season.

What do you think of the collection?

It's hard to believe that the holidays are just around the corner! I love this time of year, especially when beauty and makeup brands begin launching their holiday collections. Estee Lauder is launching two holiday collections this year, full of bright berries, plums and reds...and of course with a lot of shimmer.

“Fantasy, luxury and of course femininity were my inspirations for this Holiday collection. There are many lip and eye colors to play with and they all have a wonderful texture for an easy application.” Tom Pecheux, Creative Makeup Director, Estée Lauder

Pure Color Extravagant, which boast lip and eye palettes along with nail lacquer, is a gorgeous collection of intense and warm colors. The Holiday Compact Collection includes limited-edition solid perfume and powder compacts designed with enamel and Swarovski elements to highlight the holiday season.

What do you think of the collection?

It's hard to believe that the holidays are just around the corner! I love this time of year, especially when beauty and makeup brands begin launching their holiday collections. Estee Lauder is launching two holiday collections this year, full of bright berries, plums and reds...and of course with a lot of shimmer.

“Fantasy, luxury and of course femininity were my inspirations for this Holiday collection. There are many lip and eye colors to play with and they all have a wonderful texture for an easy application.” Tom Pecheux, Creative Makeup Director, Estée Lauder

Pure Color Extravagant, which boast lip and eye palettes along with nail lacquer, is a gorgeous collection of intense and warm colors. The Holiday Compact Collection includes limited-edition solid perfume and powder compacts designed with enamel and Swarovski elements to highlight the holiday season.

What do you think of the collection?

Mirror, mirror, on the wall…what’s the most gorgeous makeup look this fall? MAC’s new Venomous Villains collection is sure to be a hit with MAC and Disney-lovers alike.

The line was inspired by four of Walt Disney’s most infamous characters, each color palette distinctly matching the rogues’ personalities. I’ve always relied on MAC for bold makeup with serious staying power, and this new line is up to par…with a twist. Not only do the products come in chic fall shades, but each has an image of your favorite Disney bad girl -- or guy! We all look for an excuse to be bad from time to time, why not draw some inspiration from some of our favorite villains?

Mirror, mirror, on the wall…what’s the most gorgeous makeup look this fall? MAC’s new Venomous Villains collection is sure to be a hit with MAC and Disney-lovers alike.

The line was inspired by four of Walt Disney’s most infamous characters, each color palette distinctly matching the rogues’ personalities. I’ve always relied on MAC for bold makeup with serious staying power, and this new line is up to par…with a twist. Not only do the products come in chic fall shades, but each has an image of your favorite Disney bad girl -- or guy! We all look for an excuse to be bad from time to time, why not draw some inspiration from some of our favorite villains?

Mirror, mirror, on the wall…what’s the most gorgeous makeup look this fall? MAC’s new Venomous Villains collection is sure to be a hit with MAC and Disney-lovers alike.

The line was inspired by four of Walt Disney’s most infamous characters, each color palette distinctly matching the rogues’ personalities. I’ve always relied on MAC for bold makeup with serious staying power, and this new line is up to par…with a twist. Not only do the products come in chic fall shades, but each has an image of your favorite Disney bad girl -- or guy! We all look for an excuse to be bad from time to time, why not draw some inspiration from some of our favorite villains?

There’s nothing more femme than long, lush eyelashes. For most women, the hunt for the perfect mascara is endless, and many brands today just make empty promises. Lengthening. Strengething. More Volume. More Curl – words like these are combined with fancy pagacking, but the results are often disappointing. Women are left to pile on two, sometimes even three coats of mascara to achieve the desired effect.

Enter Ultraflesh Panthera, a new mascara from Sephora that promises volume, definition, and ultra-long wear. Because it’s free of synthetics and is formulated with natural waxes, Ultraflesh keeps lashes healthy and promotes growth.

The mascara’s innovative technology features Procapil® complex, a formula that was originally designed to prevent hair loss. What that means in a mascara is stronger, fuller lashes. The complex of natural botanicals and nutrients is meant to improve hair’s bond to the skin, meaning less breakage and eyelash loss. It also promises to increase hair growth by up to 46%.

The packaging is fierce. Forget the days of boring, black mascara tubes. Ultraflesh Panthera gives “cat eyes” a whole new meaning…the end of the tube is the head of a panther! The wand is designed to prevent clumping and smudging, and the comb will create definition and draw lashes out to incredible lengths.

Ultraflesh Panthera is available exclusively at Sephora, retailing at $26.00. To test it out, visit your local store or visit www.sephora.com to read customer reviews and place your order.

There’s nothing more femme than long, lush eyelashes. For most women, the hunt for the perfect mascara is endless, and many brands today just make empty promises. Lengthening. Strengething. More Volume. More Curl – words like these are combined with fancy pagacking, but the results are often disappointing. Women are left to pile on two, sometimes even three coats of mascara to achieve the desired effect.

Enter Ultraflesh Panthera, a new mascara from Sephora that promises volume, definition, and ultra-long wear. Because it’s free of synthetics and is formulated with natural waxes, Ultraflesh keeps lashes healthy and promotes growth.

The mascara’s innovative technology features Procapil® complex, a formula that was originally designed to prevent hair loss. What that means in a mascara is stronger, fuller lashes. The complex of natural botanicals and nutrients is meant to improve hair’s bond to the skin, meaning less breakage and eyelash loss. It also promises to increase hair growth by up to 46%.

The packaging is fierce. Forget the days of boring, black mascara tubes. Ultraflesh Panthera gives “cat eyes” a whole new meaning…the end of the tube is the head of a panther! The wand is designed to prevent clumping and smudging, and the comb will create definition and draw lashes out to incredible lengths.

Ultraflesh Panthera is available exclusively at Sephora, retailing at $26.00. To test it out, visit your local store or visit www.sephora.com to read customer reviews and place your order.

They say that women buy lipstick even in a recession. However, with this particular recession, even the beauty industry felt the economic pinch. Lipstick really did become a "luxury" item and not a necessary psychological pick-me-up that we so often see when times get tough, but are we beginning to see signs of things changing? Hopefully Estee Lauder's recent sales and profit forecast will be reflective of greater things to come across the industry.

The report shows a year of positive profits for Estee Lauder, with most of it coming from Asia (40%). We blogged 2 years ago that Asia will soon be the global leader for personal care growth. It's definitely been interesting to watch that unfold and hear reports of US brands flourishing outside our borders. Will this be the saving grace for beauty powerhouse brands while the US economy gets back on its feet?

Looking for something truly fabulous when it comes to cosmetics? Well look no further. Like magic, AmazingCosmetics will make your imperfections vanish before your very eyes. As a trusted product in the celebrity makeup industry, makeup artists have relied on AmazingCosmetics for years to get their clients red carpet ready. You too can get the same stunning results and receive “complexion perfection” every day.

Founders and longtime friends, Sue Katz and Lisa Thurman, started AmazingCosmetics in 1999 out of disappointment in concealers. Since it is a complexion necessity they decided to combine their passion for makeup and their business sense to create something truly amazing! With the fantastic marketing help from Sandy Incardona, who created signature sayings like “complexion perfection” on QVC, AmazingCosmetics changed the face of the beauty world.

AmazingConcealer expertly erases everything from dark circles, blemishes, sun damage, broken capillaries, redness and more, giving women a perfect, flawless face. Richly concentrated and powerfully pigmented, AmazingConcealer only requires pin-dot amounts of product to provide you with beautiful, remarkable results. It has been dubbed the “magic eraser” by beauty insiders.

Although we hate to admit it, it can be easy to lose sight of how important sustainability is. To make it a bit easier for the everyday woman to go green, Paris Presents has created EcoTools, a line of beauty products that not only makes you beautiful, but helps keep our environment beautiful, too.

EcoTools recognizes the importance of not only looking good, but feeling good about it. The earth-friendly beauty products make it easy to give back a little to our environment. The products are all-natural and eco-friendly -- you can minimize your carbon footprint while applying bronzer!

The high-quality brush set is a user-favorite. The standard brush set is made from ultra-sustainable bamboo, and the cruelty-free bristles are made from soft taklon synthetics. For those who love mineral foundations, the recycled aluminum Kabuki brush is the perfect applicator to throw in your makeup bag.

Mass marketing has seemed to be the way to go for Vera Wang...that and exclusive partnerships, such as her partnership with Kohl's. She's successfully balanced the two without tarnishing her high-end profile. The Vera Wang brand has evolved into more than simply wedding dresses and stepping foot outside of the bridal industry has proven continued success for her company.

Kohl's saw an opportunity during a time when exclusive partnerships with high fashion designers were only beginning to emerge in department stores, such as at Target, JC Penney and Macy's. It was Kohl's formula for success that began many other collaborations, such as with Bobby Flay and Lauren Conrad and soon Jennifer Lopez and husband Marc Anthony. 

Now Vera Wang is adding cosmetics to her repertoire, which will be sold exclusively at Kohl's. This opens the door to something more than just fashion designers launching exclusives at Kohl's, but many more prestige cosmetic brands could find it appealing to market with the mid-retailer as well. 

Trish McEvoy, celebrity makeup artist and industry icon who changed the beauty world irreversibly by empowering women to customize and organize their personal beauty regimen, introduces the launch of the newest member in her cosmetics collection, The Mobile Beauty Emergency, for this holiday season.

This all-in-one compact is designed to fashionably unite every active woman's one-the-go essentials: her phone and her makeup.  It's mobile makeup at its most modern.    

Its portable, classic quilted pouch is an ingenious phone case with a sleek, hidden compartment housing Trish's Mobile Beauty Emergency Card™, a makeup palette of universally flattering touch-up necessities and two tote-able applicator brushes.

"There are a few items I always have with me when I leave home – my makeup and my phone," says Trish McEvoy. "This collection combines the convenience of on-the-go makeup and tools with multiple pockets to carry what you need for the day, in style."

Trish McEvoy revolutionized the face of beauty with hand-shaped makeup brushes, her iconic patented Makeup Planner beauty organizer, a medically designed system of skincare, and one of the first fragrance wardrobes. Every product and tool in Trish's line is designed to keep routines effortless and to enhance every woman's natural beauty.

We live in innovative times. Everything from the way we read to the way we travel has changed drastically due to technology….so why not change the way we apply makeup, too?

Beauty expert Rea Ann has developed a new makeup applicator – a modern, effective tool that not only makes applying makeup easier, it creates a more flawless face in the same amount of time. The celebrity makeup artist has brought the red carpet look to the everyday woman in the form of a cute little egg-shaped sponge.

The beautyblender is one of the most effective application tools on the market. Unlike triangular sponges or your fingertips, the beautyblender won’t leave streak marks or uneven areas. Because most sponges are absorbent, beautyblender experts suggest using the applicator slightly damp. This way, the sponge won’t absorb your makeup, providing for even application using less product! Use the stippling technique to blend your liquid foundation or mineral powder flawlessly for the perfect face. Once you’re finished, be sure to wash your beautyblender with the blender cleanser – each application will be just like the first time.

Have a daughter or niece in the 8-12 year old age range? Walmart has their sights set on her and her tween friends. A trend has emerged in the beauty niche for the last year specifically singling out this demographic of young girls...catering to them with spa treatments, spas and salons that only service the under 18 crowd and now Walmart looks to cash in with their own line of cosmetics named GeoGirl.

The eco-friendly line is said to be an attempt to promote natural beauty products to a younger generation. Not only are the ingredients natural, the packaging is as well. However, this seems to be a bit of a contradiction to me. Promoting "all natural" shouldn't also mean that when you are 8 years old that your face is au naturale as well...not dolled up with mascara, blush and eyeshadow?

The launch of this new line, coming February 25th, seems to parallel recent sentiment that we sexualize our daughters at such a young age, as I recently wrote about when discussing Peggy Orenstein's book Cinderella Ate My Daughter.  While Walmart states that they worked in partnership with parents to provide an age appropriate way to wear makeup, I ask, age appropriate compared to what? Toddlers and Tiaras? 

While I don't doubt that a little clear lipgloss here and there is OK sometimes, and I'm sure GeoGirl will do well with the tween market, I don't really look forward to seeing girls as young as my niece donning lipstick and a face full of makeup. What are your thoughts on this?

*Photo Source: Become Gorgeous

Finding the perfect foundation is essential to any woman. A girl can try out a myriad of cosmetics and never be able to find one that sticks. Not only that, you have to take in to account your flaws: acne, scars, burns etc. Lee Graff, a Canadian Corrective Make-Up Specialist, saw how her patients were struggling with their blemishes and could not find foundation that was suitable for their skin type. She decided to take matters into her own hands. Thus, CoverFX was born.

Lee teamed up with Jenny Frankel and embarked on a journey to creating foundation that would be perfect for all skin types. One of the main reasons why I enjoy CoverFX is because they are a line that is not just out to make someone appear better looking, but to also make them feel beautiful on the inside. Lee says that her mission with starting the cosmetic line was to “help men and women with skin conditions face the world with confidence.” Well said if you ask me. It's important that people realize that just because you don't have “perfect” skin does not mean you are any less stunning than some one who does.

CoverFX's cream foundation also doubles as a concealer . It is free of oil, fragrance and parabens and comes in over 30 different shades. With a price tag of $42 who could resist? Not only does the line have foundation, it also carries bronzers brushes, and primers.

All in all, an awesome brand with a great cause behind it. Find it at www.CoverFX.com.

Finding the perfect foundation is essential to any woman. A girl can try out a myriad of cosmetics and never be able to find one that sticks. Not only that, you have to take in to account your flaws: acne, scars, burns etc. Lee Graff, a Canadian Corrective Make-Up Specialist, saw how her patients were struggling with their blemishes and could not find foundation that was suitable for their skin type. She decided to take matters into her own hands. Thus, CoverFX was born.

Lee teamed up with Jenny Frankel and embarked on a journey to creating foundation that would be perfect for all skin types. One of the main reasons why I enjoy CoverFX is because they are a line that is not just out to make someone appear better looking, but to also make them feel beautiful on the inside. Lee says that her mission with starting the cosmetic line was to “help men and women with skin conditions face the world with confidence.” Well said if you ask me. It's important that people realize that just because you don't have “perfect” skin does not mean you are any less stunning than some one who does.

CoverFX's cream foundation also doubles as a concealer . It is free of oil, fragrance and parabens and comes in over 30 different shades. With a price tag of $42 who could resist? Not only does the line have foundation, it also carries bronzers brushes, and primers.

All in all, an awesome brand with a great cause behind it. Find it at www.CoverFX.com.

Linda Mason is releasing the must have book for every woman. Makeup for Ageless Beauty is Mason's tricks and tricks as a makeup artist is specifically targeted to women ages 40+.

Linda Mason is a makeup extraordinaire. When she's not dishing out tips to beauty addicts in the SoHo neighborhood of New York City, she's lending her talent to some of fashion's biggest names. She has worked for such designers as Giorgio Armani and Jean Paul Gaultier. Some of her biggest fans include beauties Joan Jett, Veronica Webb and Brooke Shields. All three ladies are even featured in the book.

Celebrity makeup artist and beauty author Robert Jones has made a name for himself through his makeover transformations. With over twenty years of experience, Jones’ self-made empire includes clients like Neiman Marcus, Mary Kay Cosmetics, and Marie Claire to name a few.

Jones spends his time jetting to five cities per month, sharing his tips and giving demonstrations to beauty lovers across the country. His newest book, Makeup Makeover Beauty Bible is chock-full of even more of his amazing tips and expert secrets for stunning beauty transformations.

The proverbial beauty encyclopedia, Beauty Bible is your one-stop secret to a flawless face. It’s a step-by-step guide that walks women through the beautification process from start to finish. Beauty Bible doesn’t try to compare everyday women to celebrities who have countless stylists. Instead, it targets normal women who have the desire to enhance their own natural beauty – your best friend, the girl next door, you. Jones provides a relatable approach to makeup application that makes the process seem less daunting.

I’ll admit – when it comes to beauty products, I have a habit of developing harmless but slightly intense addictions. Lip balm is one of them, and I’ve noticed that it’s a compulsion for many other women too. We may joke around, but when articles and news segments have been dedicated to lip balm addictions, it begs the question…can you really get hooked on your chapstick, or is it just a hoax?

Scientists at TheBeautyBrains.com answer pressing beauty questions like these on a daily basis. Now, cosmetic formulator (and professional joggler) Perry Romanowski has compiled answers to beauty lover’s top questions in his aptly-titled book, Can You Get Hooked on Lip Balm?

From magazines to microblogs, it can be hard to escape the constant back-and-forth of beauty banter. When so many people are sharing their personal beauty beliefs, myths tend to creep into the conversation…and that’s where Can You Get Hooked on Lip Balm comes in. Once and for all, the most common beauty myths are expelled, top questions answered, and Romanowski even offers advice on how to shop smarter based on how cosmetic products work.

ULTA beauty stores have graced us with their presence for the past 20 years. With stores in over 40 of our nation's states, their success should come as a shock to no one.

ULTA is located in numerous places throughout the country and carry such brands as Bare Minerals, Smashbox, Urban Decay and Revlon. Along with the high end beauty brands, they also incorporate their uber affordable private label line. I found their brand to be unlimited in variety and full of exciting colors and wonderful tools that can go be added to my ever growing makeup bag.

Not only do they carry some of a beauty collector's favorite brands, their own brand of cosmetics are priced at an incredible value and are worthy of being purchased. Some of the products that the brand ULTA produce include body washes, lotions, makeup of all kinds, brushes and tools, just to name a few. Their price points vary from a lipstick at $8 a piece and makeup brushes in the $30 range to $8 body butters.

So the next time you stop by an ULTA beauty store (or online), be sure to check out their private label offerings and I'm positive you won't be disappointed with what you find.

When it comes to celebrity beauty, there are two undeniable facts. First, they have (what appears to be) flawless skin, and second, they absolutely wear makeup. Knowing this, it begs the question: how is it possible for stars to have a constant, ethereal glow when they’re piling on pounds of concealer?

The answer lies in Luminess Air. Developed by the leading makeup artists in the entertainment and fashion industries, Luminess Air products are high quality cosmetic formulas that yield outstanding, flawless results. The collection of airbrush cosmetics is exactly what keeps your favorite beauty queens looking immaculate, whether you catch them on the big screen or strolling down Rodeo Drive.

In the past, airbrush makeup was an elitist form of beautification. It was pricey, difficult, and initially targeted only to the film industry, which could not deal with conventional forms of foundation. Because of this, Luminess Air created a system lightyears ahead of all other makeup brands. The versatile, easy-to-use systems allow users to airbrush on foundation, blush, bronzer and body sprays. You can even brush on temporary hair highlights, tanning color, and temporary tattoo cover-up.

Beauty PR: Clinique, one of the world's leading cosmetics brands, names makeup artist Jenna Menard as its first Global Colour Artist.  A rising star in the beauty industry, Menard brings a decade of expertise and a modern perspective to Clinique.  She shares the brand's philosophy that makeup can complement the natural beauty of a woman.  Menard has received widespread recognition for her makeup artistry through her work in top magazines globally, with celebrity clientele, and from the runways of the fashion capitals of the world. 

In this newly created position, Menard will play an active role in creating compelling digital content to amplify Clinique's colour positioning. She will help develop and star in how-to videos that will give women quick, easy ways to achieve their desired makeup looks.  Additionally, she will work closely with the Clinique Product Development, Marketing and Education teams to inspire the development of new products, trends and application techniques. 

"Jenna is a perfect fit for Clinique and brings tremendous talent and insights to the brand," said Lynne Greene, Global Brand President of Clinique, Origins and Ojon. "Her eye for creating makeup looks that accentuate the natural beauty of every woman coupled with her passion to build self-confidence through makeup is inspiring to women around the world. She shares Clinique's philosophy of empowering women to feel and look their best every day.  She has a smile that lights up a room and a positive outlook on life – a quality we celebrate at Clinique."

Koh Gen Do, one of today’s most coveted cosmetics brands, started out as a small cosmetics salon in Tokyo’s Azabu Juban. Koh Gen Do’s philosophy has been the same since the brand was first launched in 1986. They only use natural ingredients in their products and their products make every woman’s skin, body and spirit feel beautiful. Their product line includes makeup, skincare, bath and body products and cosmetics tools.

Another great thing about Koh Gen Do is that their products are not tested on animals but instead use the In Vitro safety testing method. By using this method the brand ensures the safety of its products while saving hundreds of animal lives. Moreover, the brand does not use any artificial fragrances, petroleum-based mineral oil or synthetic products. It believes that natural or raw ingredients create superior cosmetics products which allow women to feel naturally beautiful.

If you are looking for a lip gloss that makes your lips look full and healthy, Buxom Lips is the brand for you. Part of the Bare Escentuals family of cosmetics, Buxom has now become a much bigger line and in addition to carrying lip products, they now carry eye makeup, tools and accessories, beauty minis and value sets. 

Buxom Lips have vitamins A and E which have antioxidants that keep your lips feeling soft, smooth and healthy. So while most lip glosses are not good for your lips, Buxom Lips improves your lip's health and give them an immediate volume boost. Moreover, the lip products by Buxom do not use any Parabens, Sulfates, and Phthalates, because the Buxom brand believes healthy lip care is very important for beautiful lips.

black|Up Cosmetics is one of the leading cosmetics brands in Europe and was voted the nation’s #1 ethnic makeup brand. Although the cosmetics line has been around since 1999 in France, it was only launched in the U.S. last December and has received a lot of positive feedback. What is so unique about this line is that it is the first makeup artist brand that specializes in products for women of color. However, this does not mean that it is exclusively for women of color. The creators of this line realized that most cosmetics brands do not have products serving to different skin tones. Therefore, with black|Up, they created a line that has products for women of all ethnic backgrounds.

black|Up recently signed Celebrity Makeup Artist, Mylah Morales, as their brand ambassador. I think that Mylah Morales is a great match for black|Up because she has a lot of experience with working with people of different skin tones. She has worked with celebrities such as Rihanna and Kim Kadarshian and always used the makeup that worked best with their individual skin type and tone. Morales loves playing with colors and believes that everyone, regardless of skin tone, should use color to give their skin a healthy glow.

black|Up is currently available in approximately 200 retail locations, but is not yet available in any stores in the U.S. However, you can buy their products from the black|Up website. The Managing Director for black|Up is currently looking for locations to set up the brand’s first retail store in the U.S. Last we heard, they were deciding between New York and Los Angeles. Which one do you think should be the first location and why? Tweet us @PierceMattiePR.

black|Up Cosmetics is one of the leading cosmetics brands in Europe and was voted the nation’s #1 ethnic makeup brand. Although the cosmetics line has been around since 1999 in France, it was only launched in the U.S. last December and has received a lot of positive feedback. What is so unique about this line is that it is the first makeup artist brand that specializes in products for women of color. However, this does not mean that it is exclusively for women of color. The creators of this line realized that most cosmetics brands do not have products serving to different skin tones. Therefore, with black|Up, they created a line that has products for women of all ethnic backgrounds.

black|Up recently signed Celebrity Makeup Artist, Mylah Morales, as their brand ambassador. I think that Mylah Morales is a great match for black|Up because she has a lot of experience with working with people of different skin tones. She has worked with celebrities such as Rihanna and Kim Kadarshian and always used the makeup that worked best with their individual skin type and tone. Morales loves playing with colors and believes that everyone, regardless of skin tone, should use color to give their skin a healthy glow.

black|Up is currently available in approximately 200 retail locations, but is not yet available in any stores in the U.S. However, you can buy their products from the black|Up website. The Managing Director for black|Up is currently looking for locations to set up the brand’s first retail store in the U.S. Last we heard, they were deciding between New York and Los Angeles. Which one do you think should be the first location and why? Tweet us @PierceMattiePR.

black|Up Cosmetics is one of the leading cosmetics brands in Europe and was voted the nation’s #1 ethnic makeup brand. Although the cosmetics line has been around since 1999 in France, it was only launched in the U.S. last December and has received a lot of positive feedback. What is so unique about this line is that it is the first makeup artist brand that specializes in products for women of color. However, this does not mean that it is exclusively for women of color. The creators of this line realized that most cosmetics brands do not have products serving to different skin tones. Therefore, with black|Up, they created a line that has products for women of all ethnic backgrounds.

black|Up recently signed Celebrity Makeup Artist, Mylah Morales, as their brand ambassador. I think that Mylah Morales is a great match for black|Up because she has a lot of experience with working with people of different skin tones. She has worked with celebrities such as Rihanna and Kim Kadarshian and always used the makeup that worked best with their individual skin type and tone. Morales loves playing with colors and believes that everyone, regardless of skin tone, should use color to give their skin a healthy glow.

black|Up is currently available in approximately 200 retail locations, but is not yet available in any stores in the U.S. However, you can buy their products from the black|Up website. The Managing Director for black|Up is currently looking for locations to set up the brand’s first retail store in the U.S. Last we heard, they were deciding between New York and Los Angeles. Which one do you think should be the first location and why? Tweet us @PierceMattiePR.

black|Up Cosmetics is one of the leading cosmetics brands in Europe and was voted the nation’s #1 ethnic makeup brand. Although the cosmetics line has been around since 1999 in France, it was only launched in the U.S. last December and has received a lot of positive feedback. What is so unique about this line is that it is the first makeup artist brand that specializes in products for women of color. However, this does not mean that it is exclusively for women of color. The creators of this line realized that most cosmetics brands do not have products serving to different skin tones. Therefore, with black|Up, they created a line that has products for women of all ethnic backgrounds.

black|Up recently signed Celebrity Makeup Artist, Mylah Morales, as their brand ambassador. I think that Mylah Morales is a great match for black|Up because she has a lot of experience with working with people of different skin tones. She has worked with celebrities such as Rihanna and Kim Kadarshian and always used the makeup that worked best with their individual skin type and tone. Morales loves playing with colors and believes that everyone, regardless of skin tone, should use color to give their skin a healthy glow.

black|Up is currently available in approximately 200 retail locations, but is not yet available in any stores in the U.S. However, you can buy their products from the black|Up website. The Managing Director for black|Up is currently looking for locations to set up the brand’s first retail store in the U.S. Last we heard, they were deciding between New York and Los Angeles. Which one do you think should be the first location and why? Tweet us @PierceMattiePR.

Tokidoki, a magical world filled with mystical creatures, which has a fashion line including apparel, jewelry and accessories, recently has entered the beauty world. Tokidoki Prisma is a lip gloss collection with sixteen different shades each based on the mischievous characters, such as Devil Girl and Ninja Dog, living in Tokidoki.

Some of the bright hues in the lip gloss really stand out while others are more neutral. Aside from the gloss itself, the detailed packaging with bold colors that match the gloss shades also quickly catches your eye. The detail of the characters on the lip gloss tube of Tokidoki characters held inside a snow globe are impeccable and make these glosses collectable.

Tokidoki, a magical world filled with mystical creatures, which has a fashion line including apparel, jewelry and accessories, recently has entered the beauty world. Tokidoki Prisma is a lip gloss collection with sixteen different shades each based on the mischievous characters, such as Devil Girl and Ninja Dog, living in Tokidoki.

Some of the bright hues in the lip gloss really stand out while others are more neutral. Aside from the gloss itself, the detailed packaging with bold colors that match the gloss shades also quickly catches your eye. The detail of the characters on the lip gloss tube of Tokidoki characters held inside a snow globe are impeccable and make these glosses collectable.

Tokidoki, a magical world filled with mystical creatures, which has a fashion line including apparel, jewelry and accessories, recently has entered the beauty world. Tokidoki Prisma is a lip gloss collection with sixteen different shades each based on the mischievous characters, such as Devil Girl and Ninja Dog, living in Tokidoki.

Some of the bright hues in the lip gloss really stand out while others are more neutral. Aside from the gloss itself, the detailed packaging with bold colors that match the gloss shades also quickly catches your eye. The detail of the characters on the lip gloss tube of Tokidoki characters held inside a snow globe are impeccable and make these glosses collectable.

Tokidoki, a magical world filled with mystical creatures, which has a fashion line including apparel, jewelry and accessories, recently has entered the beauty world. Tokidoki Prisma is a lip gloss collection with sixteen different shades each based on the mischievous characters, such as Devil Girl and Ninja Dog, living in Tokidoki.

Some of the bright hues in the lip gloss really stand out while others are more neutral. Aside from the gloss itself, the detailed packaging with bold colors that match the gloss shades also quickly catches your eye. The detail of the characters on the lip gloss tube of Tokidoki characters held inside a snow globe are impeccable and make these glosses collectable.

Tokidoki, a magical world filled with mystical creatures, which has a fashion line including apparel, jewelry and accessories, recently has entered the beauty world. Tokidoki Prisma is a lip gloss collection with sixteen different shades each based on the mischievous characters, such as Devil Girl and Ninja Dog, living in Tokidoki.

Some of the bright hues in the lip gloss really stand out while others are more neutral. Aside from the gloss itself, the detailed packaging with bold colors that match the gloss shades also quickly catches your eye. The detail of the characters on the lip gloss tube of Tokidoki characters held inside a snow globe are impeccable and make these glosses collectable.

Tokidoki, a magical world filled with mystical creatures, which has a fashion line including apparel, jewelry and accessories, recently has entered the beauty world. Tokidoki Prisma is a lip gloss collection with sixteen different shades each based on the mischievous characters, such as Devil Girl and Ninja Dog, living in Tokidoki.

Some of the bright hues in the lip gloss really stand out while others are more neutral. Aside from the gloss itself, the detailed packaging with bold colors that match the gloss shades also quickly catches your eye. The detail of the characters on the lip gloss tube of Tokidoki characters held inside a snow globe are impeccable and make these glosses collectable.

Tokidoki, a magical world filled with mystical creatures, which has a fashion line including apparel, jewelry and accessories, recently has entered the beauty world. Tokidoki Prisma is a lip gloss collection with sixteen different shades each based on the mischievous characters, such as Devil Girl and Ninja Dog, living in Tokidoki.

Some of the bright hues in the lip gloss really stand out while others are more neutral. Aside from the gloss itself, the detailed packaging with bold colors that match the gloss shades also quickly catches your eye. The detail of the characters on the lip gloss tube of Tokidoki characters held inside a snow globe are impeccable and make these glosses collectable.

Everything about Hourglass Cosmetics makes me want to buy all of their products; the packaging, the colors, shades of the makeup, and especially the new ingredients used giving you your softest skin via makeup yet! Eyeliner, moisturizer, blush, Hourglass Cosmetics has it all and media, both online and print, are raving about them!

Among the other accomplishments Hourglass Cosmetics can brag about? Their makeup and makeup tools are all PETA friendly.

Beauty expert, Carisa Janes, is the co-founder and CEO of Hourglass Cosmetics. She understands the struggles women face with makeup and is on her way to providing beauty solutions with anti-aging and sun protection in all of the facial makeup. 

This luxury makeup line can be found at Sephora, Barneys, Dermstore and other makeup specialty stores. Don’t forget to try the waterproof lip and cheek stain specifically created for this summer!

Everything about Hourglass Cosmetics makes me want to buy all of their products; the packaging, the colors, shades of the makeup, and especially the new ingredients used giving you your softest skin via makeup yet! Eyeliner, moisturizer, blush, Hourglass Cosmetics has it all and media, both online and print, are raving about them!

Among the other accomplishments Hourglass Cosmetics can brag about? Their makeup and makeup tools are all PETA friendly.

Beauty expert, Carisa Janes, is the co-founder and CEO of Hourglass Cosmetics. She understands the struggles women face with makeup and is on her way to providing beauty solutions with anti-aging and sun protection in all of the facial makeup. 

This luxury makeup line can be found at Sephora, Barneys, Dermstore and other makeup specialty stores. Don’t forget to try the waterproof lip and cheek stain specifically created for this summer!

Want Amanda Seyfried’s naturally glowing skin? Now you can have it. She was named the face of Clé de Peau last December. Clé de Peau is a unique cosmetics brand that works with your skin’s properties and allows your skin to radiate from within. It works with the philosophy that your skin has a brain, and that cosmetics should work with skin’s own systems and create a better environment for your skin to process information.

The creators of Clé de Peau believe that skin looks best when negative stresses such as UV and dryness are blocked, and positive factors are promoted. Clé de Peau products work to create Illuminating cells, promote an environment to sustain Illuminating cells, and align these cells near your skin’s surface. Doesn’t this sound like the future of cosmetics?

Clé de Peau is an environmentally-friendly cosmetics brand which makes every effort to ensure that their products do not harm the environment in any way. The packaging is made from bagasse paper, a natural by-product from the milling of sugarcane. Moreover, the cosmetics brand follows Fair Trade practices by using sandalwood from Australia to support native Aborgines and conserve the natural environment.

So what’s new with Clé de Peau? The brand is launching a new Fall/Winter collection that will be available in stores in September. The brand’s makeup artist and creator Lucia Pieroni is developing cosmetics that will allow your skin to appear radiant even through the cold winter months. This collection will feature two earthy cream eye shadows that are made using argan tree oil to keep skin moisturized during the dry winter season. The other products featured in this collection include three shades of Extra Rich Lipstick, Cream Foundation, Intensive Eye Contour Cream, and more! These products will be available at Barney’s, Saks, Neiman’s, and Bergdorf Goodman.

Clé de Peau has launched the world’s first ultra-luxury detoxifying skincare line and service called Synactif. So if you are looking for something to do over the weekend, I would recommend a Synactif treatment. Like Clé de Peau’s products, this service removes waste from skin and purifies it allowing it to look young, healthy, and beautiful. This service is now available in California, Hawaii, Illinois, New Jersey, New York, Texas, and Virginia.

Want Amanda Seyfried’s naturally glowing skin? Now you can have it. She was named the face of Clé de Peau last December. Clé de Peau is a unique cosmetics brand that works with your skin’s properties and allows your skin to radiate from within. It works with the philosophy that your skin has a brain, and that cosmetics should work with skin’s own systems and create a better environment for your skin to process information.

The creators of Clé de Peau believe that skin looks best when negative stresses such as UV and dryness are blocked, and positive factors are promoted. Clé de Peau products work to create Illuminating cells, promote an environment to sustain Illuminating cells, and align these cells near your skin’s surface. Doesn’t this sound like the future of cosmetics?

Clé de Peau is an environmentally-friendly cosmetics brand which makes every effort to ensure that their products do not harm the environment in any way. The packaging is made from bagasse paper, a natural by-product from the milling of sugarcane. Moreover, the cosmetics brand follows Fair Trade practices by using sandalwood from Australia to support native Aborgines and conserve the natural environment.

So what’s new with Clé de Peau? The brand is launching a new Fall/Winter collection that will be available in stores in September. The brand’s makeup artist and creator Lucia Pieroni is developing cosmetics that will allow your skin to appear radiant even through the cold winter months. This collection will feature two earthy cream eye shadows that are made using argan tree oil to keep skin moisturized during the dry winter season. The other products featured in this collection include three shades of Extra Rich Lipstick, Cream Foundation, Intensive Eye Contour Cream, and more! These products will be available at Barney’s, Saks, Neiman’s, and Bergdorf Goodman.

Clé de Peau has launched the world’s first ultra-luxury detoxifying skincare line and service called Synactif. So if you are looking for something to do over the weekend, I would recommend a Synactif treatment. Like Clé de Peau’s products, this service removes waste from skin and purifies it allowing it to look young, healthy, and beautiful. This service is now available in California, Hawaii, Illinois, New Jersey, New York, Texas, and Virginia.

Want Amanda Seyfried’s naturally glowing skin? Now you can have it. She was named the face of Clé de Peau last December. Clé de Peau is a unique cosmetics brand that works with your skin’s properties and allows your skin to radiate from within. It works with the philosophy that your skin has a brain, and that cosmetics should work with skin’s own systems and create a better environment for your skin to process information.

The creators of Clé de Peau believe that skin looks best when negative stresses such as UV and dryness are blocked, and positive factors are promoted. Clé de Peau products work to create Illuminating cells, promote an environment to sustain Illuminating cells, and align these cells near your skin’s surface. Doesn’t this sound like the future of cosmetics?

Clé de Peau is an environmentally-friendly cosmetics brand which makes every effort to ensure that their products do not harm the environment in any way. The packaging is made from bagasse paper, a natural by-product from the milling of sugarcane. Moreover, the cosmetics brand follows Fair Trade practices by using sandalwood from Australia to support native Aborgines and conserve the natural environment.

So what’s new with Clé de Peau? The brand is launching a new Fall/Winter collection that will be available in stores in September. The brand’s makeup artist and creator Lucia Pieroni is developing cosmetics that will allow your skin to appear radiant even through the cold winter months. This collection will feature two earthy cream eye shadows that are made using argan tree oil to keep skin moisturized during the dry winter season. The other products featured in this collection include three shades of Extra Rich Lipstick, Cream Foundation, Intensive Eye Contour Cream, and more! These products will be available at Barney’s, Saks, Neiman’s, and Bergdorf Goodman.

Clé de Peau has launched the world’s first ultra-luxury detoxifying skincare line and service called Synactif. So if you are looking for something to do over the weekend, I would recommend a Synactif treatment. Like Clé de Peau’s products, this service removes waste from skin and purifies it allowing it to look young, healthy, and beautiful. This service is now available in California, Hawaii, Illinois, New Jersey, New York, Texas, and Virginia.

Francois Nars founded NARS when he was disappointed with the limited makeup options women had. He believes that makeup should not be taken seriously, but should something in which you have fun with. His first line featured 12 lipsticks and were sold at Barneys. His cosmetics line received an overwhelming demand because it changed the way people thought about makeup. Women were no longer expected to adhere to the same standards as everyone else, they now had the option to wear makeup that allowed them to stand out and show their unique personality.

So how did Francois Nars develop an interest in makeup? Family and Vogue of course! He was initially inspired by his mother, grandmother, and French Vogue from the 70’s. But now he says that anything can inspire him to creat a new look. He has been inspired by books, music, songs, and of course from his own private island in Bora Bora. He loved Yves Saint Laurent’s “exuberant sophistication,” and you can see those influences in his makeup.

Want to hear what the experts are saying about NARS and what their favorite products are? New York Fashion Week’s lead artist, James Boehmer’s favorite products are the Yachiyo brush and Loose powder. Francelle Daly loves the Sheer Glow Foundation because she believes it looks like liquid skin and looks effortless. Lena Koro’s (and my) favorite product is Jungle Red Lipstick. The bright and rich color gives me a whole new confidence when I wear it. Uzo’s current favorite product is Daphne Eyeshadow because it is daring and contemporary and looks great on everyone.

NARS Cosmetics are available at Sephora stores or can be bought online. To learn more about Francois Nars and the brand you can go to NARS Cosmetics. To view the NARS collections, you can visit Sephora.

Francois Nars founded NARS when he was disappointed with the limited makeup options women had. He believes that makeup should not be taken seriously, but should something in which you have fun with. His first line featured 12 lipsticks and were sold at Barneys. His cosmetics line received an overwhelming demand because it changed the way people thought about makeup. Women were no longer expected to adhere to the same standards as everyone else, they now had the option to wear makeup that allowed them to stand out and show their unique personality.

So how did Francois Nars develop an interest in makeup? Family and Vogue of course! He was initially inspired by his mother, grandmother, and French Vogue from the 70’s. But now he says that anything can inspire him to creat a new look. He has been inspired by books, music, songs, and of course from his own private island in Bora Bora. He loved Yves Saint Laurent’s “exuberant sophistication,” and you can see those influences in his makeup.

Want to hear what the experts are saying about NARS and what their favorite products are? New York Fashion Week’s lead artist, James Boehmer’s favorite products are the Yachiyo brush and Loose powder. Francelle Daly loves the Sheer Glow Foundation because she believes it looks like liquid skin and looks effortless. Lena Koro’s (and my) favorite product is Jungle Red Lipstick. The bright and rich color gives me a whole new confidence when I wear it. Uzo’s current favorite product is Daphne Eyeshadow because it is daring and contemporary and looks great on everyone.

NARS Cosmetics are available at Sephora stores or can be bought online. To learn more about Francois Nars and the brand you can go to NARS Cosmetics. To view the NARS collections, you can visit Sephora.

Francois Nars founded NARS when he was disappointed with the limited makeup options women had. He believes that makeup should not be taken seriously, but should something in which you have fun with. His first line featured 12 lipsticks and were sold at Barneys. His cosmetics line received an overwhelming demand because it changed the way people thought about makeup. Women were no longer expected to adhere to the same standards as everyone else, they now had the option to wear makeup that allowed them to stand out and show their unique personality.

So how did Francois Nars develop an interest in makeup? Family and Vogue of course! He was initially inspired by his mother, grandmother, and French Vogue from the 70’s. But now he says that anything can inspire him to creat a new look. He has been inspired by books, music, songs, and of course from his own private island in Bora Bora. He loved Yves Saint Laurent’s “exuberant sophistication,” and you can see those influences in his makeup.

Want to hear what the experts are saying about NARS and what their favorite products are? New York Fashion Week’s lead artist, James Boehmer’s favorite products are the Yachiyo brush and Loose powder. Francelle Daly loves the Sheer Glow Foundation because she believes it looks like liquid skin and looks effortless. Lena Koro’s (and my) favorite product is Jungle Red Lipstick. The bright and rich color gives me a whole new confidence when I wear it. Uzo’s current favorite product is Daphne Eyeshadow because it is daring and contemporary and looks great on everyone.

NARS Cosmetics are available at Sephora stores or can be bought online. To learn more about Francois Nars and the brand you can go to NARS Cosmetics. To view the NARS collections, you can visit Sephora.

According to Alissi Brontë, natural is the only way to healthy, beautiful skin. Alissi Brontë was founded about 27 years ago, but its founder, Alicia Pérez-Aragó, has been working in the cosmetics industry since 1969. Alissi Brontë was founded after more than 30 years of experience and research in Biochemistry and International Cosmetology. The company has been recognized by national and international associations for its work in quality, environmentally friendly, organic and natural cosmetics products. It specializes in natural products that are based on natural aromatic essences, botanical extracts, hot springs and more.

Since its inception, Alissi Brontë has been big on innovations to find the best, personalized beauty treatments and natural cosmetics. The Alissi Laboratory has an Environmental Management System Certificate and a Quality Management System Certificate to let customers know that if they are using Alissi Brontë products, they will definitely get the best quality and also that they are committed to protecting the environment. Alissi Brontë is also a member of the International SPA Association, which regulates the authenticity of products they use.

So what exactly constitutes being natural for them? Alissi Brontë ensures that all their products are without mineral oil, paraffin, parabens, formaldehyde-releasing compounds, experimentation on animals, PABA-free (Para-amino benzoic acid), and free of GMOs (genetically modified organisms). Their products are proven to work and have lasting effects.

It is your skin. Why take a chance with it? I believe that skincare starts from the day you are born and is very important for both men and women. I would much rather spend a little more money on products than buy ones that do not help my skin at all. If you are interested in learning more about Alissi Brontë, visit their website at www.AlissiBronte.com.

Wearing lipstick is often a more difficult task than it appears - How do you find the right shade for your skin tone? What's the best shade of eyeshadow to wear to complement it? There are numerous questions to answer before buying and applying!

Although the enchanting look of red lips is a trend that doesn’t seem to be leaving anytime soon, many women believe they can wear red lipstick with just about anything - thinking it is adding glamour or fashion to their look. However, for some skin tones or with the incorrect accents, it could do the opposite. Let’s look at some beneficial rules and tips to help us with deciding which shade of lips we really want!

If you have pale to light skin, deep reds, light to medium brown shades, or darker beige with pink undertones, compliment the best. A really flattering shade is one of the satin lipsticks by NARS entitled, Rouge Basque. It is best to stay clear from bright, obnoxious colors with this skin tone.

For those who have an olive or medium skin tone, lip shades like deep pinks or reds, rich berry shades or even browns are most flattering. However, when picking a shade of brown it is most complimentary if you choose a deeper shade rather than a light shade of brown. Light browns tend to make those with medium or olive skin tones look a little washed out. A great color to try would be Chanel’s Rouge Coco Lipstick, Orchidee!

If you have a dark skin tone it is best to accent your lips with rich reds, plums, or coffee-colored browns. The NARS sheer lipstick, Tanganyka is a perfect shade to try!

According About.com beauty guide, Julyne Derrick, when you do sport the red lipstick you should make the rest of your make up lighter and fresh looking. You do not want to go big on the eyes and the lips - as this could resemble a clown look.

Many of us buy desirable looking shades only to get home and find out that it does not suite us the way we had initially hoped. If you have a drawer full of undesired lip colors, don’t throw them out! Try blending them to create the perfect shade for you! The majority of make up artists today blend different shades together as opposed to using one shade. Try it out! Let us know what you think by tweeting us @PierceMattiePR!

Wearing lipstick is often a more difficult task than it appears - How do you find the right shade for your skin tone? What's the best shade of eyeshadow to wear to complement it? There are numerous questions to answer before buying and applying!

Although the enchanting look of red lips is a trend that doesn’t seem to be leaving anytime soon, many women believe they can wear red lipstick with just about anything - thinking it is adding glamour or fashion to their look. However, for some skin tones or with the incorrect accents, it could do the opposite. Let’s look at some beneficial rules and tips to help us with deciding which shade of lips we really want!

If you have pale to light skin, deep reds, light to medium brown shades, or darker beige with pink undertones, compliment the best. A really flattering shade is one of the satin lipsticks by NARS entitled, Rouge Basque. It is best to stay clear from bright, obnoxious colors with this skin tone.

For those who have an olive or medium skin tone, lip shades like deep pinks or reds, rich berry shades or even browns are most flattering. However, when picking a shade of brown it is most complimentary if you choose a deeper shade rather than a light shade of brown. Light browns tend to make those with medium or olive skin tones look a little washed out. A great color to try would be Chanel’s Rouge Coco Lipstick, Orchidee!

If you have a dark skin tone it is best to accent your lips with rich reds, plums, or coffee-colored browns. The NARS sheer lipstick, Tanganyka is a perfect shade to try!

According About.com beauty guide, Julyne Derrick, when you do sport the red lipstick you should make the rest of your make up lighter and fresh looking. You do not want to go big on the eyes and the lips - as this could resemble a clown look.

Many of us buy desirable looking shades only to get home and find out that it does not suite us the way we had initially hoped. If you have a drawer full of undesired lip colors, don’t throw them out! Try blending them to create the perfect shade for you! The majority of make up artists today blend different shades together as opposed to using one shade. Try it out! Let us know what you think by tweeting us @PierceMattiePR!

Wearing lipstick is often a more difficult task than it appears - How do you find the right shade for your skin tone? What's the best shade of eyeshadow to wear to complement it? There are numerous questions to answer before buying and applying!

Although the enchanting look of red lips is a trend that doesn’t seem to be leaving anytime soon, many women believe they can wear red lipstick with just about anything - thinking it is adding glamour or fashion to their look. However, for some skin tones or with the incorrect accents, it could do the opposite. Let’s look at some beneficial rules and tips to help us with deciding which shade of lips we really want!

If you have pale to light skin, deep reds, light to medium brown shades, or darker beige with pink undertones, compliment the best. A really flattering shade is one of the satin lipsticks by NARS entitled, Rouge Basque. It is best to stay clear from bright, obnoxious colors with this skin tone.

For those who have an olive or medium skin tone, lip shades like deep pinks or reds, rich berry shades or even browns are most flattering. However, when picking a shade of brown it is most complimentary if you choose a deeper shade rather than a light shade of brown. Light browns tend to make those with medium or olive skin tones look a little washed out. A great color to try would be Chanel’s Rouge Coco Lipstick, Orchidee!

If you have a dark skin tone it is best to accent your lips with rich reds, plums, or coffee-colored browns. The NARS sheer lipstick, Tanganyka is a perfect shade to try!

According About.com beauty guide, Julyne Derrick, when you do sport the red lipstick you should make the rest of your make up lighter and fresh looking. You do not want to go big on the eyes and the lips - as this could resemble a clown look.

Many of us buy desirable looking shades only to get home and find out that it does not suite us the way we had initially hoped. If you have a drawer full of undesired lip colors, don’t throw them out! Try blending them to create the perfect shade for you! The majority of make up artists today blend different shades together as opposed to using one shade. Try it out! Let us know what you think by tweeting us @PierceMattiePR!

Wearing lipstick is often a more difficult task than it appears - How do you find the right shade for your skin tone? What's the best shade of eyeshadow to wear to complement it? There are numerous questions to answer before buying and applying!

Although the enchanting look of red lips is a trend that doesn’t seem to be leaving anytime soon, many women believe they can wear red lipstick with just about anything - thinking it is adding glamour or fashion to their look. However, for some skin tones or with the incorrect accents, it could do the opposite. Let’s look at some beneficial rules and tips to help us with deciding which shade of lips we really want!

If you have pale to light skin, deep reds, light to medium brown shades, or darker beige with pink undertones, compliment the best. A really flattering shade is one of the satin lipsticks by NARS entitled, Rouge Basque. It is best to stay clear from bright, obnoxious colors with this skin tone.

For those who have an olive or medium skin tone, lip shades like deep pinks or reds, rich berry shades or even browns are most flattering. However, when picking a shade of brown it is most complimentary if you choose a deeper shade rather than a light shade of brown. Light browns tend to make those with medium or olive skin tones look a little washed out. A great color to try would be Chanel’s Rouge Coco Lipstick, Orchidee!

If you have a dark skin tone it is best to accent your lips with rich reds, plums, or coffee-colored browns. The NARS sheer lipstick, Tanganyka is a perfect shade to try!

According About.com beauty guide, Julyne Derrick, when you do sport the red lipstick you should make the rest of your make up lighter and fresh looking. You do not want to go big on the eyes and the lips - as this could resemble a clown look.

Many of us buy desirable looking shades only to get home and find out that it does not suite us the way we had initially hoped. If you have a drawer full of undesired lip colors, don’t throw them out! Try blending them to create the perfect shade for you! The majority of make up artists today blend different shades together as opposed to using one shade. Try it out! Let us know what you think by tweeting us @PierceMattiePR!

Wearing lipstick is often a more difficult task than it appears - How do you find the right shade for your skin tone? What's the best shade of eyeshadow to wear to complement it? There are numerous questions to answer before buying and applying!

Although the enchanting look of red lips is a trend that doesn’t seem to be leaving anytime soon, many women believe they can wear red lipstick with just about anything - thinking it is adding glamour or fashion to their look. However, for some skin tones or with the incorrect accents, it could do the opposite. Let’s look at some beneficial rules and tips to help us with deciding which shade of lips we really want!

If you have pale to light skin, deep reds, light to medium brown shades, or darker beige with pink undertones, compliment the best. A really flattering shade is one of the satin lipsticks by NARS entitled, Rouge Basque. It is best to stay clear from bright, obnoxious colors with this skin tone.

For those who have an olive or medium skin tone, lip shades like deep pinks or reds, rich berry shades or even browns are most flattering. However, when picking a shade of brown it is most complimentary if you choose a deeper shade rather than a light shade of brown. Light browns tend to make those with medium or olive skin tones look a little washed out. A great color to try would be Chanel’s Rouge Coco Lipstick, Orchidee!

If you have a dark skin tone it is best to accent your lips with rich reds, plums, or coffee-colored browns. The NARS sheer lipstick, Tanganyka is a perfect shade to try!

According About.com beauty guide, Julyne Derrick, when you do sport the red lipstick you should make the rest of your make up lighter and fresh looking. You do not want to go big on the eyes and the lips - as this could resemble a clown look.

Many of us buy desirable looking shades only to get home and find out that it does not suite us the way we had initially hoped. If you have a drawer full of undesired lip colors, don’t throw them out! Try blending them to create the perfect shade for you! The majority of make up artists today blend different shades together as opposed to using one shade. Try it out! Let us know what you think by tweeting us @PierceMattiePR!

Most visual artists stroke their brushes on textured papers, walls, and various objects to produce an exclusive piece. Nelly Recchia uses her unique talent to paint on models. Recchia is one of the most magical and talented makeup artists and body painters, I’ve ever seen!

Her work is described as being emotionally powerful and graceful. As Cecile Chebanse, from Ultime Beaute states, “There are many body painters but there is only on Nelly Recchia, whose body art is the incarnation of elegance. Her work definitely is the Haute Couture of body painting.”

Recchia uses the body as her canvas and when she has completed her project you would swear her brush strokes were transformed into fabric! As we see in her depiction of a butterfly! Recchia has provided progressive pictures to allow us to see the transformation!

Nelly Recchia has won numerous Body Art competitions, including International competitions. She was born and raised in France and recently moved to Los Angeles to achieve her dreams of becoming an artist. Since her move to L.A. she has achieved many accomplishments - like working with Katy Perry, Marilyn Manson, Britney Spears and Vogue Magazine. She has worked on sets of many music videos, (Vanessa Carlton - “A Thousand Miles”, Demi Lovatto - “Get Back”, and Christina Aguilera’s Dancers - “Genie in a Bottle”, just to name a few.) and fine art photography. Recchia has also collaborated with many hit TV shows such as America’s Next Top Model, and American Idol, not to mention many TV ads and print ads for Bacardi, Levi’s, Moschino, Christian Louboutin, and many more!

Nelly Recchia is affiliated with AIM Artists, which is an agency that deals exclusively with stylists - from makeup and hair to grooming and manicurists. If you want to check out Recchia’s work and official resume they are posted on the AIM Artists website.

Check out how impressive her work is! Let us know what you think by tweeting us @PierceMattiePR!

In a year when many of the cosmetics giants are acquiring brands in Korea, Hong Kong and most of the Asian market, Unilever surprises us by acquiring 82% market share of Kalina, a Russian cosmetics, hair care and personal care brand. As we've seen with most countries affected by a ravaged economy, the personal care market continues to grow, and Russia is no different.

The aquisition allows Unilever to continue it's competitive advantage alongside beauty giant P&G. Interesting that they chose a Russian brand though, are they seeing something in the Russian beauty market that others have not? Tweet us your thoughts @PierceMattiePR.

Ever wonder how all the celebrities achieved the perfect skin dream? While it can be said that many magazines photoshop those images, there's also some talented makeup artists applying foundation through airbrushing that is lessening that likelihood.

After recently having my make up professionally done, I have become completely obsessed with the airbrush foundation technique. I had the absolute luxury of getting my makeup done by Maureen Greenstein, a professional makeup artist who travels around the world delivering her expertise in beauty - she is well-known for her superior makeup application techniques working for film, television, bridal parties and print. When she started using the airbrush technique I was a little reluctant because I had never experienced this before - however after she was done it literally looked as if my skin was "magazine perfect." The airbrush foundation actually transforms your face into looking like it was brilliantly edited by Photoshop.

You insert your desired foundation colour - which you can mix get achieve your perfect match - into the applicator and then start airbrushing for a perfect finish - Just look at this before and after photo! There are stencils and coloured paints that you use to create designs or use to apply eyelid colour, blush, etc. Check out this video where makeup artists were working to get everyone ready for the Emmys!

There are many brands of airbrush kits you can purchase which range largely in price and quality. Temptu is a popular brand and well respected for the quality of the tools and foundation. This airbrush technique is absolutely not something to look past, it will give you a new perspective on “getting ready” and putting on your daily makeup. Airbrushing makes putting on makeup more exciting and achieves a flawless finish every time! It is a gorgeous transforming style and is something every girl should be exposed to!

Have you tried out airbrushing? Who is your favorite brand? Let us know what you think by tweeting us @PierceMattiePR!

Ever wonder how all the celebrities achieved the perfect skin dream? While it can be said that many magazines photoshop those images, there's also some talented makeup artists applying foundation through airbrushing that is lessening that likelihood.

After recently having my make up professionally done, I have become completely obsessed with the airbrush foundation technique. I had the absolute luxury of getting my makeup done by Maureen Greenstein, a professional makeup artist who travels around the world delivering her expertise in beauty - she is well-known for her superior makeup application techniques working for film, television, bridal parties and print. When she started using the airbrush technique I was a little reluctant because I had never experienced this before - however after she was done it literally looked as if my skin was "magazine perfect." The airbrush foundation actually transforms your face into looking like it was brilliantly edited by Photoshop.

You insert your desired foundation colour - which you can mix get achieve your perfect match - into the applicator and then start airbrushing for a perfect finish - Just look at this before and after photo! There are stencils and coloured paints that you use to create designs or use to apply eyelid colour, blush, etc. Check out this video where makeup artists were working to get everyone ready for the Emmys!

There are many brands of airbrush kits you can purchase which range largely in price and quality. Temptu is a popular brand and well respected for the quality of the tools and foundation. This airbrush technique is absolutely not something to look past, it will give you a new perspective on “getting ready” and putting on your daily makeup. Airbrushing makes putting on makeup more exciting and achieves a flawless finish every time! It is a gorgeous transforming style and is something every girl should be exposed to!

Have you tried out airbrushing? Who is your favorite brand? Let us know what you think by tweeting us @PierceMattiePR!

I grew up on The Muppets. It was a staple family-time show in my house. Naturally everyone's favorite Muppet was Miss Piggy. Blunt, to the point, yet glamorous and not afraid to go after what she wanted. With the launch of The Muppets latest movie, MAC Cosmetics felt many of their makeup fanatics could relate to these same characteristics. And from there, a new limited-edition, online-exclusive, MAC collection for the eyes was born.

Available November 14-December 5th Miss Piggy's collection is small and includes pink eye shadow, black eye liner and false lashes.  I'm actually surprised that it does't have any accessories since Miss Piggy has quite the fashion sense. 

You can find it at www.maccosmetics.com. Will is sell out or flop? Tweet your thoughts @PierceMattiePR.

I grew up on The Muppets. It was a staple family-time show in my house. Naturally everyone's favorite Muppet was Miss Piggy. Blunt, to the point, yet glamorous and not afraid to go after what she wanted. With the launch of The Muppets latest movie, MAC Cosmetics felt many of their makeup fanatics could relate to these same characteristics. And from there, a new limited-edition, online-exclusive, MAC collection for the eyes was born.

Available November 14-December 5th Miss Piggy's collection is small and includes pink eye shadow, black eye liner and false lashes.  I'm actually surprised that it does't have any accessories since Miss Piggy has quite the fashion sense. 

You can find it at www.maccosmetics.com. Will is sell out or flop? Tweet your thoughts @PierceMattiePR.

I grew up on The Muppets. It was a staple family-time show in my house. Naturally everyone's favorite Muppet was Miss Piggy. Blunt, to the point, yet glamorous and not afraid to go after what she wanted. With the launch of The Muppets latest movie, MAC Cosmetics felt many of their makeup fanatics could relate to these same characteristics. And from there, a new limited-edition, online-exclusive, MAC collection for the eyes was born.

Available November 14-December 5th Miss Piggy's collection is small and includes pink eye shadow, black eye liner and false lashes.  I'm actually surprised that it does't have any accessories since Miss Piggy has quite the fashion sense. 

You can find it at www.maccosmetics.com. Will is sell out or flop? Tweet your thoughts @PierceMattiePR.

I grew up on The Muppets. It was a staple family-time show in my house. Naturally everyone's favorite Muppet was Miss Piggy. Blunt, to the point, yet glamorous and not afraid to go after what she wanted. With the launch of The Muppets latest movie, MAC Cosmetics felt many of their makeup fanatics could relate to these same characteristics. And from there, a new limited-edition, online-exclusive, MAC collection for the eyes was born.

Available November 14-December 5th Miss Piggy's collection is small and includes pink eye shadow, black eye liner and false lashes.  I'm actually surprised that it does't have any accessories since Miss Piggy has quite the fashion sense. 

You can find it at www.maccosmetics.com. Will is sell out or flop? Tweet your thoughts @PierceMattiePR.

For the cosmetics and skin care industry, holiday marketing begins well before we're even thinking turkey and pumpkin pie thanks to the recession. As we've seen many times before in a turbulent economy, escapism is one way Americans are dealing with insecurity and depression. Whether that's by indulging in a premium lipstick or moisturizer, we're all paying a little extra to feel better by way of cosmetics. And for the last few years, Halloween has become a money maker for the beauty industry, more so than in years past. Halloween is no longer simply for kids...or dressing up--it's the makeup that completes the look (and the skin care that follows.)

While the cosmetics companies, like MAC Cosmetics, Urban Decay, Ultraflesh are showing us how we can create professional and creative looks for Halloween, skin care companies like Zeno and ClickR (for all of the blemishes that might come your way from pore-clogging heavy makeup), OLEHENRIKSEN and Marie Louise Cosmetics are ensuring that your skin cleans up nice after an overindulgence in sugar (which increases insulin and causes skin to freak out) and long wear of irritating cosmetics. Even spas are pitching post-Halloween facials for a deep cleaning. 

I love the shift. Not only because we're showing a depressed market how to liven up for a night, but how to care for their skin afterwards...and it's the introduction of both that may just find you a new customer well past the Halloween holiday.

What do you think? Tweet us @PierceMattiePR.

For the cosmetics and skin care industry, holiday marketing begins well before we're even thinking turkey and pumpkin pie thanks to the recession. As we've seen many times before in a turbulent economy, escapism is one way Americans are dealing with insecurity and depression. Whether that's by indulging in a premium lipstick or moisturizer, we're all paying a little extra to feel better by way of cosmetics. And for the last few years, Halloween has become a money maker for the beauty industry, more so than in years past. Halloween is no longer simply for kids...or dressing up--it's the makeup that completes the look (and the skin care that follows.)

While the cosmetics companies, like MAC Cosmetics, Urban Decay, Ultraflesh are showing us how we can create professional and creative looks for Halloween, skin care companies like Zeno and ClickR (for all of the blemishes that might come your way from pore-clogging heavy makeup), OLEHENRIKSEN and Marie Louise Cosmetics are ensuring that your skin cleans up nice after an overindulgence in sugar (which increases insulin and causes skin to freak out) and long wear of irritating cosmetics. Even spas are pitching post-Halloween facials for a deep cleaning. 

I love the shift. Not only because we're showing a depressed market how to liven up for a night, but how to care for their skin afterwards...and it's the introduction of both that may just find you a new customer well past the Halloween holiday.

What do you think? Tweet us @PierceMattiePR.

For the cosmetics and skin care industry, holiday marketing begins well before we're even thinking turkey and pumpkin pie thanks to the recession. As we've seen many times before in a turbulent economy, escapism is one way Americans are dealing with insecurity and depression. Whether that's by indulging in a premium lipstick or moisturizer, we're all paying a little extra to feel better by way of cosmetics. And for the last few years, Halloween has become a money maker for the beauty industry, more so than in years past. Halloween is no longer simply for kids...or dressing up--it's the makeup that completes the look (and the skin care that follows.)

While the cosmetics companies, like MAC Cosmetics, Urban Decay, Ultraflesh are showing us how we can create professional and creative looks for Halloween, skin care companies like Zeno and ClickR (for all of the blemishes that might come your way from pore-clogging heavy makeup), OLEHENRIKSEN and Marie Louise Cosmetics are ensuring that your skin cleans up nice after an overindulgence in sugar (which increases insulin and causes skin to freak out) and long wear of irritating cosmetics. Even spas are pitching post-Halloween facials for a deep cleaning. 

I love the shift. Not only because we're showing a depressed market how to liven up for a night, but how to care for their skin afterwards...and it's the introduction of both that may just find you a new customer well past the Halloween holiday.

What do you think? Tweet us @PierceMattiePR.

For the cosmetics and skin care industry, holiday marketing begins well before we're even thinking turkey and pumpkin pie thanks to the recession. As we've seen many times before in a turbulent economy, escapism is one way Americans are dealing with insecurity and depression. Whether that's by indulging in a premium lipstick or moisturizer, we're all paying a little extra to feel better by way of cosmetics. And for the last few years, Halloween has become a money maker for the beauty industry, more so than in years past. Halloween is no longer simply for kids...or dressing up--it's the makeup that completes the look (and the skin care that follows.)

While the cosmetics companies, like MAC Cosmetics, Urban Decay, Ultraflesh are showing us how we can create professional and creative looks for Halloween, skin care companies like Zeno and ClickR (for all of the blemishes that might come your way from pore-clogging heavy makeup), OLEHENRIKSEN and Marie Louise Cosmetics are ensuring that your skin cleans up nice after an overindulgence in sugar (which increases insulin and causes skin to freak out) and long wear of irritating cosmetics. Even spas are pitching post-Halloween facials for a deep cleaning. 

I love the shift. Not only because we're showing a depressed market how to liven up for a night, but how to care for their skin afterwards...and it's the introduction of both that may just find you a new customer well past the Halloween holiday.

What do you think? Tweet us @PierceMattiePR.

American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, is announcing the launch of its first line of Lip Glosses. The company will be offering nine shades of gloss, a colorful addition to its palette of Made in USA beauty products.

The nine colors feature equally colorful names, evoking an array of facets of the American Apparel experience. From Legalize LA--a bright red using the slogan of the company's call for immigration reform--to Pantytime--an apricot-toned pink named after American Apparel's yearly celebration of all things underwear--these brand themes are complemented by fresh shades that flatter a range of women and a range of looks. The offering includes its share of natural tones, nudes and bold color.

"We worked on the formula until we had a non-sticky application that moisturized and felt great on your lips. These are colors for everyone. Over the last few months of color trials employees were eager to see them and try them on, so we got to see how they performed on many different complexions. We're really happy with how pretty and natural they look on everyone," said Marsha Brady, a creative director for American Apparel.

The rave reviews of American Apparel's first beauty product, "Nail Lacquer," spurred the company to set an even higher bar for their lip glosses. Sourced and developed with a Los Angeles-based, vertically integrated family-owned business, who shared American Apparel's commitment to manufacturing excellence, the formula for American Apparel lip gloss does not disappoint. The collaboration produced a petroleum-, fragrance-, mineral oil- and cruelty-free gloss that requires only one application for long-lasting color.

American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, is announcing the launch of its first line of Lip Glosses. The company will be offering nine shades of gloss, a colorful addition to its palette of Made in USA beauty products.

The nine colors feature equally colorful names, evoking an array of facets of the American Apparel experience. From Legalize LA--a bright red using the slogan of the company's call for immigration reform--to Pantytime--an apricot-toned pink named after American Apparel's yearly celebration of all things underwear--these brand themes are complemented by fresh shades that flatter a range of women and a range of looks. The offering includes its share of natural tones, nudes and bold color.

"We worked on the formula until we had a non-sticky application that moisturized and felt great on your lips. These are colors for everyone. Over the last few months of color trials employees were eager to see them and try them on, so we got to see how they performed on many different complexions. We're really happy with how pretty and natural they look on everyone," said Marsha Brady, a creative director for American Apparel.

The rave reviews of American Apparel's first beauty product, "Nail Lacquer," spurred the company to set an even higher bar for their lip glosses. Sourced and developed with a Los Angeles-based, vertically integrated family-owned business, who shared American Apparel's commitment to manufacturing excellence, the formula for American Apparel lip gloss does not disappoint. The collaboration produced a petroleum-, fragrance-, mineral oil- and cruelty-free gloss that requires only one application for long-lasting color.

Makeup for the winter season can sometimes be difficult to judge, we don’t want to be too summery in our color choices or too dark. Many beautiful winter colors, in terms of eye shadow, reflect the purple shades that have hints blue - even more glamorous if it's combined with a little gold shimmer. A very elegant shade, which exemplifies this color combination perfectly, is the Las Vegas shadow, (as seen in the image) by BEAUTY IS LIFE. BEAUTY IS LIFE is a unique German company that has expanded on the idea of "just" being a makeup line - but a skin friendly and conditioning cosmetics brand.

The luxurious, admired woman behind it all, Beatrix Isabel Lied, also offers her expertise by providing image consultations. She discussed her company and experience within the image consulting business on TV talk shows and lectured at the Hamburg University - Perhaps to help with the university students who don’t know of an option aside from sweatpants and the stylish, just-woke-up hair?

Beatrix is a highly sought after consultant, who has excelled in the world of luxury and beauty. If you have the time to discover new and exciting shades of shadows and lip colors, I urge you to take a peek at the BEAUTY IS LIFE collection. The color combinations for most of her shades are bound to catch your eye. 

Let us know what you think of the collection by tweeting us @PierceMattiePR.

Makeup for the winter season can sometimes be difficult to judge, we don’t want to be too summery in our color choices or too dark. Many beautiful winter colors, in terms of eye shadow, reflect the purple shades that have hints blue - even more glamorous if it's combined with a little gold shimmer. A very elegant shade, which exemplifies this color combination perfectly, is the Las Vegas shadow, (as seen in the image) by BEAUTY IS LIFE. BEAUTY IS LIFE is a unique German company that has expanded on the idea of "just" being a makeup line - but a skin friendly and conditioning cosmetics brand.

The luxurious, admired woman behind it all, Beatrix Isabel Lied, also offers her expertise by providing image consultations. She discussed her company and experience within the image consulting business on TV talk shows and lectured at the Hamburg University - Perhaps to help with the university students who don’t know of an option aside from sweatpants and the stylish, just-woke-up hair?

Beatrix is a highly sought after consultant, who has excelled in the world of luxury and beauty. If you have the time to discover new and exciting shades of shadows and lip colors, I urge you to take a peek at the BEAUTY IS LIFE collection. The color combinations for most of her shades are bound to catch your eye. 

Let us know what you think of the collection by tweeting us @PierceMattiePR.

Makeup for the winter season can sometimes be difficult to judge, we don’t want to be too summery in our color choices or too dark. Many beautiful winter colors, in terms of eye shadow, reflect the purple shades that have hints blue - even more glamorous if it's combined with a little gold shimmer. A very elegant shade, which exemplifies this color combination perfectly, is the Las Vegas shadow, (as seen in the image) by BEAUTY IS LIFE. BEAUTY IS LIFE is a unique German company that has expanded on the idea of "just" being a makeup line - but a skin friendly and conditioning cosmetics brand.

The luxurious, admired woman behind it all, Beatrix Isabel Lied, also offers her expertise by providing image consultations. She discussed her company and experience within the image consulting business on TV talk shows and lectured at the Hamburg University - Perhaps to help with the university students who don’t know of an option aside from sweatpants and the stylish, just-woke-up hair?

Beatrix is a highly sought after consultant, who has excelled in the world of luxury and beauty. If you have the time to discover new and exciting shades of shadows and lip colors, I urge you to take a peek at the BEAUTY IS LIFE collection. The color combinations for most of her shades are bound to catch your eye. 

Let us know what you think of the collection by tweeting us @PierceMattiePR.

Makeup for the winter season can sometimes be difficult to judge, we don’t want to be too summery in our color choices or too dark. Many beautiful winter colors, in terms of eye shadow, reflect the purple shades that have hints blue - even more glamorous if it's combined with a little gold shimmer. A very elegant shade, which exemplifies this color combination perfectly, is the Las Vegas shadow, (as seen in the image) by BEAUTY IS LIFE. BEAUTY IS LIFE is a unique German company that has expanded on the idea of "just" being a makeup line - but a skin friendly and conditioning cosmetics brand.

The luxurious, admired woman behind it all, Beatrix Isabel Lied, also offers her expertise by providing image consultations. She discussed her company and experience within the image consulting business on TV talk shows and lectured at the Hamburg University - Perhaps to help with the university students who don’t know of an option aside from sweatpants and the stylish, just-woke-up hair?

Beatrix is a highly sought after consultant, who has excelled in the world of luxury and beauty. If you have the time to discover new and exciting shades of shadows and lip colors, I urge you to take a peek at the BEAUTY IS LIFE collection. The color combinations for most of her shades are bound to catch your eye. 

Let us know what you think of the collection by tweeting us @PierceMattiePR.

Style icon and heiress to the Guinness fortune, Daphne Guinness, has partnered with MAC Cosmetics for a collection debuting December 26th. And while Guinness is well known for her couture and almost theatrical-like fashion, this cosmetics line is very subdued...even completely wearable for most skin tones.

Featured products in this collection are Pro Longwear Lipcremes, Cremesheen Glass, eyeshadow quad, pigments, blush and nail lacquers (and a few other items, as well.) I'm honestly loving the quad pictured, as well as the Narcissus Cremesheen Glass, which is described as a dirty eggplant color.

Guinness is said to have been very involved in the creation of this line, which makes me think this is her best work of art yet. Tweet us your thoughts @PierceMattiePR.