Beauty pro division

Having a fashionable hairstyle, along with a smooth and shiny texture plays a significant role in how both men and women are viewed by society. Proper hair care is essential, but without the right skills and tools it can be time consuming. Steve Lococo, co-owner of Borrelli Beverly Hills and B2V/Borrelli-Vo Salons says that creating beautiful hair every day can be fast and easy with a few quick tips.

One of the biggest problems people face is dry, damaged hair. This can lead to dreaded frizz or fly aways. Towel drying most of the moisture out of your hair is the first step to combating this problem. Second, blow dry for about one minute. Apply your styling product and comb it through your hair and allow it to set. If product is applied when hair is too wet, it can dry it out, especially if the product contains alcohol.

We’ll have to wait until January to get a glimpse of the new look in store for American Salon. During my lunch with Editor-in-Chief, Marianne Dougherty last week she shared that the creative team has been working since July on a new format. The 130 year old book, the oldest continually published magazine in the country, started its run in 1877 and mainly focused on hair care products from France.

The new look will be more visual and graphic and have less copy, there will also be a supplement titled “American Beauty” focusing on skincare and makeup. Marianne was very excited and commented that the opportunity to direct the change was one of the primary reasons she came back to the magazine that had been her home for so many years.

We also compared notes on some of the interesting products in the marketplace, and in particular the emphasis on natural and organic brands. Two of our brands, Ojon and Korres fall into this category.

Ojon just launched Rare Harvest Tawaka™ Cleanser & Conditioner, a one-of-a-kind collection, limited in quantity duo rich in antioxidants to cleanse condition, repair and nourish the hair and skin. Concealed deep within the tropical rainforests of Central America for centuries, Tawaka combines two ancient tribal traditions (Ojon palm nut oil and Tawaka savage cacao) to create a rare, highly concentrated, potent anti-oxidant-rich hair and full-body one-of-a-kind line of care products. It’s the first of the Ojon products to be completely organic. Because Ojon is a Canadian company the rules dictating “organic” as a label are different. With over 97% of pure natural, organic ingredients, the Tawaka collection is paraben free, color and preservative free and hypoallergenic. Until now, the ingredients in these rare hair and skin remedies have been used exclusively by the Tawaka and Tawira tribes. Both groups continue to harvest and process their precious crops by hand for exclusive use in Ojon products using traditional tribal methods.

The Korres product line is considered to be natural. That means they use natural ingredients, like full fat Greek yogurt (great for oily skin), olive stones (used in an amazingly soft face scrub), Greek honey (a superb hydrator) and chlorophyll (known for its ability to absorb excess oil and sebum). The ingredients are chosen for how they can improve the health of your skin, rather than how they contribute to the product’s fragrance or texture. A personal favorite of mine is the Wild Rose Imperfection-Targeting Oil Pen that is comprised of pure wild rose extract (which is loaded with Vitamin C). This is a priceless tool, and the only one on the market I’ve come across that is for use after a pimple has had its 15 minutes of fame. The Vitamin C helps to heal the redness left behind, in addition to speeding up the healing process…Marianne is sure to be a fan as well.

Another “big in ’07” to keep on your radar, the revammped American Salon hits stands January 1st.

A Beauty Review Roundup of some of the many products I review on a weekly basis. If you have used any of the products below, please feel free to post a comment with your thoughts on what your opinion is!

Super Glossy Lip Shine from e.l.f. Cosmetics
5 out of 5 Stars
Sometimes the colors you see online are not exactly what they look like once you receive your product, however, e.l.f.'s Super Glossy Lip Shine colors looked exactly how they were presented online; I was thrilled....Read More.

Aussie Hair Care's Mega Shampoo, Moist for Dry Damaged Hair, Dual Personality Mousse and Dual Personality Hair Spray.
4 out of 5 Stars
A few days ago I had a hair emergency of sorts. The night before, my youngest son had a bad dream and wanted to sleep in our bed. He also asked for some milk in his "spill proof" sippy cup. If you are a mom, you know that spill proof cups are not necessarily spill proof. So we'll just say that milk and ovaltine are not good for your hair...Read More.

Clairol Hydrience
5 out of 5 Stars
I choose Clairol Hydrience's Level 3 permanent hair color in Sable Cove, which is a dark brown. This coloring kit is a moisturizing cream and comes with IntensivMoisture After-Color Therapy by Pantene. At the time of this hair coloring, my hair was light brown with blonde highlights. My natural hair color is dark brown, so this was my attempt to go back to basics...Read More.

Neutrogena's MicroMist Tanning Spray
3 out of 5 Stars
Looking at my pathetic white legs the other day made me finally spring to buy a sunless tanner. I've never used a sunless tanner before, mostly because of the fear of orange palms and streak marks. As trial and error has progressed, it seems that sunless tanners are getting better at lessening a beginner's chances of messing things up. Call it Sunless Tanning for Dummies, if you will...Read More.

Just as with pin straight hair, wavy locks, bobs and any other hair style, bangs have a way of going out and coming back in. For a long while, my hair was all one length, but one day I looked in the mirror and so tired with what I saw, I promptly went to my hair stylist and asked for bangs several months ago. When you get bangs, it's important to take into consideration the shape of your face, but also your forehead size. You certainly don't want to drown your face in your hair or to look wider or heavier.

Unfortunately, I was given bangs that went straight across my entire forehead, which wasn't very flattering on me. When they were almost grown out, I decided to take to the scissors myself, create a part and then give myself angled bangs. What a difference! I look younger (yes!) and my face appears to look thinner, as well.

Many of the models gracing the catwalk now are sporting various styles of bangs, as well. There are those who have choppy bangs, those with angled bangs, some straight across and those with that thick bang look. Getting bangs can create a whole new look for you, but be sure that you talk with your stylist first on which type would be best.

You see it all the time, mascara that claims to volume and defy lashes better than before. But will it make them grow? There has been a huge buzz in 2006 for professional skin care formulator Jan Marini on her new eyelash product that has been said to really do the trick.

So much so, that she is sold out! And today announced in WWD that she will continue the extension in 2007 with a hair care rollout called; Intervention Hair Rejuvenation.

I think that this new launch will really help to put the brand on the map. If you have not picked up a tube of Age Intervention Eyelash – a Breakthrough Technology invest now. But keep in mind most places that carry the brand are wait listed. Glow shows to be in stock.

I admit it, I color my hair. If I didn’t, I would have that grey Bonnie Raitt stripe at the front of my hair. When I color my hair it tends to dry and frizz a little more than usual, an existing problem that gets magnified.

I love my Joico products, but also love trying out new things as well. This week for a review I tried out some products by Ojon specifically for dry, dull and chemically-treated hair. From the moment I opened the Ultra Hydrating Shampoo, I knew this was going to be an experience.

Joico K-Pak Smoothing Balm
5 out of 5 Stars
Joico's Smoothing Balm is a hair product that is meant for straightening and protecting your hair, while being humidity-resistant. It is heat activated and comes in a 200ml bottle.
It has a yummy light guava (yet coconut) scent and a creamy texture that looks thick, but as you rub it in your palms, is thin to the touch. I only needed a dime size amount for my just-past-the-shoulder length hair…Read more.

Maybe Baby by Benefit
4 out of 5 Stars
This oh so pretty fragrance has Top notes of apricot and white ginger; Middle notes of water blossoms, lychee, bergamont and Base notes of white musk and warm peach…Read more.

Shea Butter Soap by Hollyrose Aromatherapy
3 out of 5 Stars
The soap was larger than expected and I loved the "Handmade" imprint. Holly's custom Aromatherapy blend is a mix of peppermint, sweet orange, bergamont, lavender and rosemary. I absolutely loved this scent. When using this soap in the shower, the scent was really refreshing and invigorating…Read more.

Brown Sugar Scrub from Bath and Body Bliss
4 out of 5 Stars
When you are pregnant, scents are a love hate affair, especially if they are food-related. Some immediately send you running for the bathroom, while others can create some pretty strong cravings. So was the case when I received some products from Bath and Body Bliss. As soon as I opened their Brown Sugar Scrub, immediate memories of Mulling Spices and wonderful Holiday memories came flooding back…Read more.

Soaps from Bath and Body Bliss
4 out of 5 Stars
I crossed my fingers and hoped that the soap was just as good as the pretty packaging. The Seaweed Soap smelled so nice and you could just feel from the bar that this soap would just glide across your skin. The Seaweed Soap is made of kelp, sage, chamomile and is scented with sage and rosemary essential oils. I loved that this soap was mildly abrasive, exfoliating my skin nicely, while creating a great lather. This soap felt wonderful...Read more.

Bikini Kitty Shave System
3 out of 5 Stars
Bikini Kitty is a Shave Care System to eliminate and prevent razor rash, ingrown hair and provide an irritation free shave. Bikini Kitty's products are vegan and organic. The kit comes in a very handy vinyl bag with handles. It includes a Body Brush, Everyday Magic Spray, Shave Gel, No nick Razor Oil, Razor-burn soother and 2 single blade disposable razors...Read more.

Joico K-Pak Liquid Reconstruct
4 out of 5 Stars
As my hair gets longer, I find that it splits and freys a little more easier, or just seems a little more obvious, and that my hair tangles a lot more causing me to wish (for just one millisecond) for short hair again. This product has been a miracle worker, along with the Joico K-Pak Smoothing Balm...Read more.

Maryam's Soap Nook Exfoliating Body Wash
4 out of 5 Stars
My VIP package came from Maryam's Soap Nook. Today's review will be about her Exfoliating Body Wash with Kukui Nut Oil and Jojoba Beads. This product was sent in an out of this world fragrance---Pomegranate and Wild Berries. This wonderfully pink Body Wash with it's blue-green Jojoba Beads lives up to my expectations of not only smelling wonderful, but also working just as well...Read more.

Kiss My Face was a green beauty company before green became an in thing. Every product they sell is organic without anything artificial at all. Yet going organic certainly doesn’t mean that quality is compromised at any point or that organic means a heavy price point. Most Kiss My Face users will tell you, their products are top notch and won’t break the bank in the process.

It’s not very often that you can go to a company’s website and read the background on how things were started, and if you can find one, you certainly will not find one so personable and down to earth. When you read the story behind how Kiss My Face began and their mission and purpose of their products you can’t help but feel their humor, lightheartedness, and of course their love for our great Earth. Their story is definitely a Squash to Riches story and one I think everyone should read.

Kiss My Face sells a variety of products for your bath, body and more. The products range from hair care to soap to facial moisturizers. Since we all know that organic is not only earth friendly, but also skin friendly, more people who may have a sensitivity to ingredients in other products may find comfort here.

If you use Kiss My Face, what is your favorite product from their line?

In the winter my hair gets so dry. And frizz? It is positively unruly. So this season I decided to take a new approach to my hair by using a daily leave in conditioner as opposed to the wash and rinse kind.

I received bain de terre, which is part of the Zoto’s brand, White Lily Daily Leave-In Renewal Treatment. What’s interesting about this bottle is that the opening is on the bottom with a cap that twists open to allow product to come through a hole in the center. This is the least messy bottom capped bottle I have ever used.

The scent is light, delicate and floral. The conditioner itself is not thick or pasty, but easily workable through your hair (and I have long, thick hair). I only needed a little more than a pea-sized amount for my hair. I rubbed it between my hands, smoothed it through my hair and then used a pick to make sure that it was evenly distributed. This renewal treatment is not heavy and doesn’t weigh your hair down.

After styling my hair as usual, I noticed a wonderful shine to my hair. It makes your scalp feel great too in these very dry months. The white lily daily leave-in renewal treatment has some fabulous ingredients for your hair, such as Soy Protein, Gingko Biloba and Sunflower Seed Extract. It definitely makes my hair look and feel healthier.

You can find it on www.zotos.com under bain de terre Spa Therapy for your hair.

Sharon Bolton Scents
4 out of 5 Stars
Sharon Bolton Scents gifted me with her Body Wash, Lotion and Perfume Oil in Luv. Luv smelled like heaven. It smelled like luxury in a bottle. Luv is the scent of rare pink gardenias, lush Hawaiian white flowers, with a hint of creamy vanilla and a whisper of white musk. The Body Wash is thick and creamy and makes you feel like you are showering at a 5 Star hotel. This scent absolutely lifted my spirits and made me feel like I was being purely indulgent...Read more.

Darshan Beauty: Luna P.M. Creme & Multani Mud Facial Mask
5 out of 5 Stars
Darshan Beauty products are all natural, and because of this, they are only made in small batches to prevent them from spoiling. This thick night cream is made with aloe leaf oil and extract combined with noncomedogenic sesame oil. I can't say it is fragrance free, because there is some scent to it. However, it appeared to be the natural scent of the ingredients and not any added fragrance...Read more.

Pure & Petal Hair Fragrance
4 out of 5 Stars
When I was approached to test out the products I was intrigued because I have never really heard of fragrance for your hair beyond that in your typical shampoo or styling aid. The fragrances are light, so you don't have to worry about smelling like a perfume factory and they are also alcohol-free, so it won't dry out your hair. My favorite was Linden Blossom which is floral linden blossoms and pink grapefruit...Read more.

Booty Parlor Dust Up Body Shimmer
3 out of 5 Stars
Punch Drunk Pink was my favorite because of my fair skin. It provided a light shimmer, that honestly when you dabb some powder on, instantly makes you feel a little "vixen-ish." Punch Drunk Pink is scented like cotton candy and is not glittery, but actually makes your skin glow...Read More.

Spa Towells
4 out of 5 Stars
I have to admit, when I was approached to review Spa Towells, I wondered what it would look like and if it would actually work. I received a few packages of the towells, which were pretty good size. In fact, the towells were bigger than I imagined them to be. They are 8x8, which for image purposes imagine opening up a tri-folded papertowel like those in women's restrooms...Read more.

Ojon Restorative Hair Treatment
5 out of 5 Stars
Ojon is the talk of the town these days. If you haven't seen them on QVC, then you've surely heard other beauty bloggers raving about their products. Ojon's Restorative Hair Treatment contains 100% Ojon palm nut oil from the rainforest in Central America...Read more.

Korres Wild Rose Brightening Serum
4 out of 5 Stars
I loved the very light rose scent. Not too florally or overly done. Nothing that would cause you to think it was too fragrant. The serum was tan in color and it only took 3 pumps to cover my entire face and eye area. It only pumps out a small amount at a time, so the 3 pumps really wasn't a lot of product...Read more.

Clinique Perfectly Real Makeup
4 out of 5 Stars
I have an uneven skin tone, and honestly, I don’t know too many people with the perfect complexion. I am always on the hunt for a product that will transform my blotchy skin and make it look flawless. I don’t know about you, but when it comes to liquid Foundation, I have a love hate relationship with it...Read more.

How do you choose hair care products?

I have been in love with Ojon hair products since I discovered them with the Nourishing Hair Ritual. I’m in heaven with the scent, which is a coffee, nutty type fragrance, but most importantly, I am impressed with the results that Ojon delivers. I have been using the Daily Intensive Shine Treatment for about 6 weeks now and I am wondering how I lived without it.

The Daily Intensive Shine Treatment is made of pure Ojon palm nut oil and Vitamins A & E. The Ojon oil is suspended in tiny microspheres and lay on the bottom of the jar. When using this product, if you have moved the jar around, you will want to wait until the microspheres have settled on the bottom before attempting to dispense the serum. It only takes 2-3 pumps to cover hair root to tip (depending on the length of your hair). The Ojon oil fortifies, conditions and nourishes your hair and is safe even if your hair is color-treated.

Korres Hair & Scalp Scrub
5 out of 5 Stars

Between my pregnancy hormones wreaking havoc on my skin and hair and this super cold winter weather, my scalp is so dry. This was the first time in my life that I actually had dry skin coming off my scalp into my hair. I was mortified. I tried so many deep conditioners hoping that it would resolve the issue, but unfortunately the outlook for flakeless hair was looking dim. Then I received a boxload of products from Korres, one being their Hair and Scalp Scrub, an intensive treatment with green silt and corallina oligoelements..Read More.

Love N.1 from The Soul Collection
4 out of 5 Stars

Love N.1 is a handcrafted (by Andrea herself) organic perfume available in a base of organic jojoba oil or organic grape alcohol. It is available in an eau de parfum spray, body oil and whipped body butter. The fragrance is comprised of: Cocoa Absolute, Pink Lotus, Cassia, Sandalwood, Patchouli, Tuberrose, Rose (Turkish) Vanilla and Blood Orange...Read more.

Max Factor Erase Secret Cover Up
4 out of 5 Stars

The color I tried out, was perfect for my skin color. I received Medium, which is for cool and warm tones. I fall somewhere in between. I loved that I could “erase” some of the ruddiness to my skintone and cover those red blemish scars on my chin. I also loved that the color blended with my skin, not making it obvious that I had concealer on. I’ve used concealers in the past that just looked orange, cakey and just plain obvious...Read more.

Absence by Jane Iredale
4 out of 5 Stars

Once I applied Absence prior to using my Liquid Minerals, I noticed a big difference. While Absence feels thick and balmy at first, it absorbs into your skin and becomes lightweight, just like the Liquid Minerals. I then used the Liquid Minerals over it and brushed on the Pure Pressed Powder (review to come). My face looked matte, with no shine present...Read more.

Today while attending a webinar by Global Cosmetic Industry Magazine, Peter Lamas introduced his brand, Lamas Beauty. The topic was Beauty Goes Green and Lamas Beauty definitely fits into that category as they are 100% Vegan. However, it wasn’t only his products that caught my attention, but the fact that he was prompted into action to create them through life events. It is brands like Lamas Beauty that often catch my attention because I love hearing the passion and circumstances that made the brand possible.

Peter Lamas’ passion for organic Vegan products stems from the unfortunate circumstances that resulted in cancer striking his mother, then three close family friends (all sisters), and then his client at the time, Jackie Kennedy Onassis. After learning that certain chemicals they encountered in their lifetime may have been the culprit, Lamas set out to create beauty products that were safe and led the way creating the first line of hair care products free of parabens and sodium lauryl sulphate; several products from this same hair care line is also Certified Organic. Nearly all of his skin and body care products are paraben-free and he is currently working on converting his entire line over using new ingredients that replace parabens.

Some of the products that caught my attention are:

As we begin the Spring and Summer months there’s a new hairstyle trend becoming more noticeable to go along with the season’s fresh and sassy style: texture. The textured look isn’t just curl, it’s anything from volume and lift to soft waves and extreme curls. This new trend had me thinking about adding life back to my hair, which is currently pin straight. In the past I used to perm my hair for texture. I know what you are thinking, “A perm?” Yes, a perm, and perms are not what they used to be—smelly, poodle curled, brittle hair.

I know, even the thought of smelling like a skunk for several days is nothing short of appealing, but I recently found that Zotos has come out with a new perm formula called Texture EFX that is the perm minus the smell. I currently use a few Zotos products, so I am always checking out their site to see what’s new. Texture EFX’s has two formulas, one for normal and resistant hair and one for color treated or previously permed hair so that women who chose to also color treat their hair can also perm their hair without worrying about fading and breakage. Both of the formulas use the cysteamine chemistry technology to produce healthy curls full of shine and texture. A fortifying splash is also introduced during the process to strengthen hair and eliminate that traditional odor from yesterday’s perms. So there goes that notion that perming your hair means living in isolation until the smell has disappeared. Another benefit is that the color treated formula processes in as little as 2-3 minutes, which is nothing short of amazing.

The processing tools that you can use with this product are also not set to the typical time-consuming perm rods of the past. You can get creative using bridal tulle, large bender rods and even aluminum foil to accomplish a variety of textured looks. If you are interested in achieving this no-smell textured look, be sure to discuss it with your stylist, as they can purchase it at Sally’s Beauty Supply for about $6. So no odor, great price and I can have a long lasting textured look in under 5 minutes? I’m sold.

So you shampoo your hair and wish to keep that fresh smelling fragrance all day long. Most of us would love to have fragrance for our hair, but without drying it out or weighing it down. Elizabeth Pyshnov, owner and creative mind behind Pure & Petal hair fragrances, felt the same way and decided to do something about it.

Pure & Petal, located in Canada, is the one online store that women seeking gloriously smelling hair can flock to without the worries that they are adding product to their hair that will alter their hairstyle, weigh it down or frizz it out with any drying alcohols. This also means that there is no alcohol-related smell, as you would get with a typical perfume. The Pure & Petal hair fragrances contain silk protein, Vitamin B5 and are silicone-free and alcohol-free.

Having tried this product myself when the company first launched in November of last year, I can tell you that I absolutely think Elizabeth’s product is genius. The mist itself is very light and the scent is not overpowering. You spray it on about 8 inches away from your head once you are done drying and styling your hair. The fragrance lasted most of the day and had absolutely no negative effects on the condition of my hair.

Pure & Petal offers 4 fragrances: Linden Blossom, Sublime Citrus, Summer Passion and Heavenly Clean. My favorite is Linden Blossom, which is a combination of the linden blossom and grapefruit. Heavenly Clean comes in second, literally smelling like I just washed my hair.

At the beginning of this month, Pure & Petal began selling its hair fragrances at retail outlets in Canada. Soon we will be able to find them at retailers here in the states. For now, we can still order them online, and believe me, I’m sure you will love this product as much as I do.

A bad hair day can ruin anyone’s look and can even make you left feeling like you need to wear a bag over your head. It is so important to pamper your hair to keep it in top shape, preventing bad hair days from ever heading your way.

If your scalp tends to dry, make sure to treat it right with a good scrub. Don’t go overboard, you only need to use a scrub once every 10 days. I recommend Korres Green Silt & Corallina Oligoelements Hair & Scalp Scrub. Its not harsh or abrasive the way some body scrubs can be, but leaves you without that embarrassing dry skin flaking off into your hair.

I can never bypass a great hair mask. I love using Ojon’s Restorative Hair Treatment, which uses 100% natural Ojon palm nut oil. If your hair is really is bad shape, it’s a hair mask that can be left on overnight.

When it comes to shampoo and conditioner, I’m again extremely partial to Ojon. It’s a combination of its wonderfully nutty fragrance and how soft and manageable it makes my hair. I’ve used their Ultra Hydrating Shampoo & Conditioner that is part of their 5-Piece Nurturing Hair Ritual Kit and find it amazing (even my husband loves to use it).

If you don’t like nutty fragrances, you may then like Kiss My Face’s Miss Treated Shampoo & Conditioner. I also use this shampoo/conditioner set and find I reach for it when I am in need of some aromatherapy. The Miss Treated Shampoo and Conditioner have a Eucalyptus and Peppermint fragrance that is great for stress release, but also to boost your mood. It’s an organic product that also uses essential oils to moisturize your scalp and is great for chemically treated and overstressed hair.

Elemis Japanese Camilla Oil
4 out of 5 Stars

The Camillia Oil had no real scent to it, which was fine with me as it didn't interfere with the scents of the other lotions I was wearing on the rest of my body. The oil is nice and thick, but doesn't leave a greasy residue on your skin. It did on the palms of my hands, but it was super easy to wash right off...Read more.

iS Clinical Youth Complex
3 out of 5 Stars

I can't say I saw any immediate results. I applied the Youth Complex to the wrinkles under my eyes, to my crow's feet, my forehead and between my eyebrows. Things appeared to look the same within a few hours of checking the mirror as they did when I applied the cream. By day two I did notice that the wrinkles under my eyes were appearing to soften a bit...Read more.

Sunsilk Beyond Brunette Shampoo, Conditioner and Color Boost
4.5 Stars out of 5 Stars

I've been using Sunsilk's Beyond Brunette Shampoo, Conditioner and Color Boost for about 4 weeks now. I was a little skeptical that I would see a difference in my hair since this isn't hair color and also because I recall a fellow beauty blogger (The Beauty Brains) writing a post a while back that there was nothing new or different in Sunsilk's products then there had been previously. However, my hair color was at the end of of its 6 weeks cycle and it was really beginning to dull and fade. I figured this would really put the new Sunsilk products to the test...Read more.

Robert Craig Hair Coloring Kit
5 out of 5 Stars

If you told me that I could color my hair without any mess and that the dye would be completely void of scent, I wouldn't believe you. And I honestly didn't when I was first approached about Robert Craig Hair Color. I had never heard of it and have used other hair dyes in the past that have said it was without scent, but then couldn't live up to the claims...Read more.

Alterna Caviar Anti-aging Shampoo & Conditioner

Caviar=Indulgence. It is no surprise that Alterna's Caviar hair care line feels like complete indulgence. I was completely taken by surprise when I used their Caviar Anti-aging Shampoo & Conditioner. My hair is long and feels thick and coarse. I've never had a day when I can simply use a pick through my hair without spraying on detangler first...Read more.

Zerran Oily Hair Dandruff Shampoo and Sulfate-free Conditioner

My hair is really finicky. If I put too much moisture into it, it gets oily, if I use regular shampoo, it dries out. Many times I have to change up which styling products I use each day, otherwise my scalp dries out and flakes. Oh, and let's not forget that I color my hair to cover that hideous gray that reminds me I will be 33 this summer. So when I was given the chance to try Zerran's Oily Hair Dandruff Shampoo and Sulfate-free Conditioner, I decided to give it a shot...Read more.

Ojon Ultra Hydrating Shampoo & Conditioner

I admit it, I color my hair. If I didn’t, I would have that grey Bonnie Raitt stripe at the front of my hair. When I color my hair it tends to dry and frizz a little more than usual, an existing problem that gets magnified. This week for a review I tried out some products by Ojon specifically for dry, dull and chemically-treated hair. From the moment I opened the Ultra Hydrating Shampoo, I knew this was going to be an experience...Read more.

Bain de terre White Lily Daily Leave-In Renewal Treatment

In the winter my hair gets so dry. And frizz? It is positively unruly. So this season I decided to take a new approach to my hair by using a daily leave in conditioner as opposed to the wash and rinse kind. I received bain de terre, which is part of the Zoto’s brand, White Lily Daily Leave-In Renewal Treatment. What’s interesting about this bottle is that the opening is on the bottom with a cap that twists open to allow product to come through a hole in the center. This is the least messy bottom capped bottle I have ever used...Read more.

Up until now, the only effective solution to seriously split ends has been to snip them off. Put an end to split ends with the new K-PAK Split End Mender from Joico. This feather-light formula mends the jagged edges that make hair appear damaged and leaves your locks looking smooth and shiny. What’s more, it contains Joico’s exclusive Quadramine Complex, a unique blend that nourishes and repairs hair, as it stands guard against further damage from environmental, physical and thermal forces.

K-PAK Split End Mender features breakthrough, hair-beautifying science. Its Dual-Polymer Hair Bonding technology actually adheres to split tips and fuses them together, creating a durable, long-lasting bond. The Keratin Silicone Complex infuses strands with unsurpassed shine and silkiness as it locks in moisture and seals the cuticle. A unique blend of antioxidants, essential fatty acids and botanically-derived moisturizers protect strands from environmental damage, promotes manageability and elasticity and Joico’s Quadramine Complex reconstructs damage from the inside out.

Don't let humidity get the best of you--I know how frustrating it can be to have perfectly good salon-looking hair suddenly frizz out on you. All you need are the right tools, products and good technique when it comes to creating picture perfect hair while combating the frizz.

First, a great blow dryer is a must, preferably one with a nozzle for aiming the air directly in the desired location and angle you want it to dry your hair. The T3 Bespoke Labs Evolution Dryer uses tourmaline-infused ceramic components to emit maximum negative ionic and far infrared energy, which together eliminate frizz and drying time while creating sleek and shiny hair. It's nozzle directs airflow exactly where you want it and blows a concentrated amount of negative ions and far infrared heat onto large sections of hair.

Second, the right styling aids are a must. I interchangeably use Joico's K-Pak Smoothing Balm and Ojon's Daily Intensive Shine Treatment. Both add shine to your hair and both counteract frizz. You'll also want to make sure you are using the right brush. A round bristle brush will grab your hair and smooth it as you dry your hair root to tip.

When drying your hair, make sure that you only dry sections at a time; don't try to dry it all at once. Start by clipping th top half of your hair to the top of your head and blow dry the bottom half aiming your blow dryer straight down over your brush, but about 5cm away from your hair so that you don't burn it. Slowly brush through hair as you dry keeping the dryer nozzle aimed downwards while you continue to dry your hair, small sections at a time. If you have any flyaways or a small amount of frizz, spray your hairspray into your palms and smooth through your hair.

Have any additional hair care tips you want to add? Let us know in the comments!

Leave it to an expert to create a true revolution. When it comes to hair extensions and implementing new technologies, Sheila Stotts harnessed her talent and experience creating the amazing looks of celebrity beauties in print, on runways, on television and on the big screen. The result: a signature line of products and tools to support the Stotts philosophy of hair design where revolution rules and change makes the hair grow longer. Welcome to the new world of hair extension technology.

Among many of Sheila's amazing products are her Advanced Removal Tool and Wood Flat Iron Brush. The Advanced Removal Tool (ART) delivers a precise amount of solvent for easy bond removal of hair extentions. The serrated teeth accelerate bond breakage, reducing removal time up to 50% without damaging hair. The Wood Flat Iron Brush is made of natural boar bristles. It is specifically designed to achieve a flat-iron look near the scalp where bonds can’t tolerate high heat by use of the brush and the heat of a blow dryer.

Sheila Stotts has a mass celebrity following that include Rene Zellweger, Mandy Moore, Celine Dion, Faith Hill, Halle Berry, Christina Aguilera and Nicole Richie. She owns an Aveda Concept Salon in LA and is a preferred vendor of Paul Mitchell the School. Check out images of her celebrity clients wearing her extentions on Sheila's MySpace page. To view her complete line of hair extention tools visit her website: www.sheilastotts.com.

Ojon will be launching their latest Ritual Kit from their Rare Harvest Collection of products, Swa+, which is geared towards those with fine, brittle and thinning hair. Harvested only once a year, this highly treasured oil is clinically proven to penetrate the hair shaft to the cortex.

Benefits of Swa+ Oil:
+ Restores the protein bonds in hair
+ Increases hair strength
+ Provides natural antioxidants
+ Forms a protective shield around the hair to help preserve and smooth hair fibres

Swa+ is free of sulfate, alcohol, silicone and artificial colors. Amazingly, Swa+ is 99% natural, which means quality is not compromised to bring you the most effective product to nourish your hair back to good health.

The Swa+ Ritual Kit includes Kit Includes:
1 - Swa+ Stimulating Cleanser
1 - Swa+ Nourishing Conditioner
1 - Swa+ Hair Juice Daily Leave-in Treatment
8 - Swa+ Concentrated Liquid-Hair Boosting Serum
2 - Swa+ Concentrated Liquid-Hair Boosting Serum applicator nozzles

Swa+ will be available on The Shopping Channel (Canada) on December 19th and on QVC December 29th and 30th. Be sure to check your local listings--you won't want to miss learning more about this rare oil!

So the biggest awards show of the season finally happened! Sunday saw The Oscars and we all eagerly watched the arrivals on the red carpet to see what they had chosen. I must say, many of the celebrities played it safe. Choosing to stick with classic simple hair and makeup. Dresses were simple too, blocks of color and great tailoring, not as much glamour and drama that we have seen at Oscars in the past.

The only person who really took a risk (in my opinion) was La Vie End Rose star - Marion Cotillard. Although, I am sure many blogs and weeklies wouldn’t agree with me!

Hair wise, the most outstanding look of the evening belonged to Katherine Heigl. The Grey’s Anatomy alum and star of 27 dresses dazzled on the red carpet. Her hair was styled by Sean Flanigan, who was inspired by Marilyn Monroe and decided to pay homage. A big fan of Joico products, Sean set her hair with rollers using Joico JoiGel to create those beautiful curls. He finished off by locking her hair with the new Design Collection Humidity Blocker. He had to, it was raining and the temperatures were in the high 70s under the tents! Katherine Heigl won an US Weekly “Best Retro Style” Award for her style.

You can check it out in this week’s issue, which is in stores now!

This week top editors gathered at The London Hotel in New York City to celebrate the arrival of Joico’s Re:nu Age Defy Hair Care line. The new, unique, scientifically advanced system is the first of its kind and is designed to stop hair from acting its age!

As we age, our hair undergoes some significant changes—it loses density, manageability, vibrancy, shine, strength and of course, more grays appear every single day. Now, thanks to Re:nu Age Defy from Joico, it is possible to stop the clock, reversing these signs of age. In fact, this new regimen is so revolutionary; it can even slow and in many cases reverse the growth of grays!

Joico Re:nu Age Defy System gives hair:
• Smoother, shinier, softer and more manageable texture
• Protection from moisture loss
• Protection from environmental stresses
• Reduced structural damage and increased strength
• Substantial scalp nourishment

Stop the Clock! With new Joico Re:nu Age Defy Hair Care System. It is sure to have your hair looking as youthful as you feel on the inside!

Pierce Mattie recently hosted Joico's Fall Fabulous event to promote the launch of 3 new products in the Joico Design collection that will be launching later this year. Editors from various publications came in for a wash and style with the new products. George Papanikolas, of the Chris McMillan Salon in Beverly Hills, was the main stylist.

The Media Oasis was transformed into a Joico inspired/branded salon complete with fall flowers, soft lighting and fall trend posters. It looked absolutely amazing in here and everyone had a great time.

Now we can't tell you the 3 products just yet, but we can tell you that they'll be launching in a salon near you around October of this year. Stay up to date on all Joico products through their website and MySpace page.

Copyright © 2008 Beauty Pro. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, on a site giving proper attribution back to our blog or directly on Beauty Pro, the site you are looking at is guilty of copyright infringement.

Would you believe me if I told you that one of the beauty industries biggest companies has a co-founder that used to make a measely three dollars a day returning bottles while living out of his car? Well it's true, and it's the rags to riches story of Jean Paul Dejoria, co-founder and president of Paul Mitchell, the multi-billion dollar beauty biz leader.

Because he is very familiar with what it's like to be in an unfortunate position, philanthropy is very important to him and he does everything in his will to instill it into the legacy of his company. 

"It’s about each of us paying more than our share of rent on this planet in order to help many people have much better lives or even have the chance to live one. What a great culture that is!" -Dejoria

Lauren Thompson, student at the Paul Mitchell partner school, Parisian Beauty Academy, shares her personal exposure to the big-hearted nature of the Paul Mitchell family:

Heather: What role does fundraising play in your day to day studies?

Lauren Thompson: Since March, I have participated in two different large-scaled fundraising activities. The first being a fashion show that raised funds for such charitable organizations as Leeza's Place and The Larry King Cardiac Foundation. As a school we each committed to selling 100 bookmarks in addition to the raffle and show tickets. The second fundraiser I just finished was the 2008 Summer Caper, an annual nationwide (all the Paul Mitchell Schools) product sale whose proceeds contributed to various organizations including the Special Olympics and City of Hope.  The role it plays is pretty significant.  The fashion show is a big event the whole school participates in and even gets graded on.  The fact that such a big event is also a fundraiser proves the fundraising importance the structure of the school. 

Heather: Does the charitable involvement of Paul Mitchell, both at your scale and the larger scale, give you a sense of pride?

Lauren Thompson: Absolutely, I feel like it makes every effort worth my while knowing that I am contributing my time to an organization that gives back.  Upon graduation I would love to continue to be a vehicle of Paul Mitchell's charitable efforts.  It is nice to know there are large organizations who respect the importance of giving back to the community.

Heather: Do you feel the efforts are solely based on advancing the image of Paul Mitchell?

Lauren Thompson: No, I know that everyone involved really cares about giving back.  We are all inspired by Jean Paul Dejoria's generousity and passion in philanthropy. He wants to create opportunities for those less fortunate.  It is very important to him and the rest of the company to instill a sense of benevolance in anyone who is affiliated with the company. 

So the next time you are using your super skinny serum (and if you aren't using super skinny, get on it), remember that it's coming from a company that has an enormously altruistic culture. It's always nice to hear about companys who are giving back not only in a PR capacity, but also for the sheer benefit of those they donate time and effort to.

Copyright © 2008 Beauty Pro. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, on a site giving proper attribution back to our blog or directly on Beauty Pro, the site you are looking at is guilty of copyright infringement.

Would you believe me if I told you that one of the beauty industries biggest companies has a co-founder that used to make a measely three dollars a day returning bottles while living out of his car? Well it's true, and it's the rags to riches story of Jean Paul Dejoria, co-founder and president of Paul Mitchell, the multi-billion dollar beauty biz leader.

Because he is very familiar with what it's like to be in an unfortunate position, philanthropy is very important to him and he does everything in his will to instill it into the legacy of his company. 

"It’s about each of us paying more than our share of rent on this planet in order to help many people have much better lives or even have the chance to live one. What a great culture that is!" -Dejoria

Lauren Thompson, student at the Paul Mitchell partner school, Parisian Beauty Academy, shares her personal exposure to the big-hearted nature of the Paul Mitchell family:

Heather: What role does fundraising play in your day to day studies?

Lauren Thompson: Since March, I have participated in two different large-scaled fundraising activities. The first being a fashion show that raised funds for such charitable organizations as Leeza's Place and The Larry King Cardiac Foundation. As a school we each committed to selling 100 bookmarks in addition to the raffle and show tickets. The second fundraiser I just finished was the 2008 Summer Caper, an annual nationwide (all the Paul Mitchell Schools) product sale whose proceeds contributed to various organizations including the Special Olympics and City of Hope.  The role it plays is pretty significant.  The fashion show is a big event the whole school participates in and even gets graded on.  The fact that such a big event is also a fundraiser proves the fundraising importance the structure of the school. 

Heather: Does the charitable involvement of Paul Mitchell, both at your scale and the larger scale, give you a sense of pride?

Lauren Thompson: Absolutely, I feel like it makes every effort worth my while knowing that I am contributing my time to an organization that gives back.  Upon graduation I would love to continue to be a vehicle of Paul Mitchell's charitable efforts.  It is nice to know there are large organizations who respect the importance of giving back to the community.

Heather: Do you feel the efforts are solely based on advancing the image of Paul Mitchell?

Lauren Thompson: No, I know that everyone involved really cares about giving back.  We are all inspired by Jean Paul Dejoria's generousity and passion in philanthropy. He wants to create opportunities for those less fortunate.  It is very important to him and the rest of the company to instill a sense of benevolance in anyone who is affiliated with the company. 

So the next time you are using your super skinny serum (and if you aren't using super skinny, get on it), remember that it's coming from a company that has an enormously altruistic culture. It's always nice to hear about companys who are giving back not only in a PR capacity, but also for the sheer benefit of those they donate time and effort to.

Copyright © 2008 Beauty Pro. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, on a site giving proper attribution back to our blog or directly on Beauty Pro, the site you are looking at is guilty of copyright infringement.

To set yourself apart from other men at the office this Spring, Details Magazine profiled the updated brush cut, reintroduced by Eugene Souleiman for Dolce & Gabbana’s Spring/Summer 2009 runway show. Instead of taking a tip from Hollywood hair heavyweights such as Patrick Dempsey, George Clooney, and for the younger generation, Zac Efron, take a pointer from a new twist on an old hair style classic.

This Paris Fashion Week, the accessory aspects of the shows, including hair and makeup were, defined ready-to-wear. Maybe this was to offset the truly not-ready-to-wearness of many of the clothes.

According to the designers from Paris Fashion Week, you have two hairstyle options for fall and they are polar opposites. Although there were some different styles displayed on the runway, there seemed to be competition going between two: super-slick updos and natural, flowy hair. While flipping through pictures of Fashion Week, almost every show featured these two styles. It was like the hair gods commissioned it. Seriously though, what I like is the simplicity of these hairstyles. They are uncomplicated and pretty ways for us common folk to wear our hair. So, will these trends be reflected off the runway?

Celebrity hair stylist Billy Lowe is launching his own line of hair care products! He is offering the first 100 customers to pre-order prior to Monday April 27th some great products from his line for an introductory rate of $49.50. The best part is that Shiseido is manufacturing this line, so you know it's good!

Here's what you'll get:

* One Full Size Shampoo
* One Full Size Conditioner
* Two Styling Products of your choice

The line will consist of the following red carpet Billy Lowe products:

* Nourishing Volume Shampoo & Conditioner
* Daily Hydrating Shampoo & Conditioner
* Silky Style Cream
* Thermal Style & Finish Spray
* Protecting Shine Spray
* Nourishing Volume Foam
* Smoothing Gel
* Ultimate Finish Spray

So run to your phone to ensure that you are one of the first 100 to scoop up this steal--products can be pre-ordered by calling Billy Lowe's salon at 323-654-2819.

After a decade of incredible success serving a group of loyal and loving clients, Joico (a Pierce Mattie PR client) Artist Robert Josef of the Robert Josef Salon in Dallas wanted to celebrate. Instead of simply throwing a party, however, he decided that the celebration should benefit one of his other passions—AIDS Arms, Inc. This local non-profit AIDS and HIV case management organization is one of the largest in North Texas, servicing four counties and offering education in area prisons. His clients, grateful for many years of gorgeous hair, rallied to the cause and at the end of the evening, the Robert Josef Salon 10th Anniversary Soiree had raised more than $5,000!

THE COLOR CURE

If coloring the hair has left a massive out growth and you’re at a crossroads; do you buy the hot new pair of Manolo’s or get your color done?

Here is a way to have it all!  Highlights, just like natural hair can lighten over time making the contrast from your new growth absolutely garish. Toners are a time saver and quite less expensive service. Toners have the ability to soften the highlights and blend them into the out growth. This keeps the color looking fresh and vibrant and buying time in between highlights. It’s a grea quick fix for those who are budget minded. 

Alyn Topper is a celebrity hair stylist at Chris Chase Salon in Chelsea Manhattan. To book an appointment with Alyn Topper call (212) 206-7991.

We sat down with Alyn Topper to get the dish on what’s next for this superstar of hair. 

What are you bringing with you to NYC that you learned from the celebs in Beverly Hills? 

I will be intermixing my west coast celebrity influences into the east coast scene with sun kissed highlights done with free hand painting called balayage. My cutting abilities will allow my clients hair to move freely and look as if every day they were going to a red carpet event. I will also being drawing a bit of influence from Berlin and using it inspiration and translating it into my work.  

What are the trends in haircuts and color that you are seeing for 2010? 

I feel as if all the trends are progressing out of Berlin and what I see is a movement into the late seventies and early eighties. As the trend trickles down to mainstream you will see layered hair and rounder shapes. The late seventies look- The hair will be flatter at the scalp and become fuller on the ends. A great example was Kate Moss on the cover of W for the fall fashion issue. Also you will see variations of this look in the new SATC movie coming out. Early eighties was a lot of undercutting and disconnecting which we are already seeing in the states examples are being worn by the likes of Pink and Rihanna. 

What is your price range on long hair cut and color? 

My goal in coming to New York is for every woman to feel what it’s like to have an 800 dollar hair cut. I am in the art of hair because it’s my passion and I love to make women beautiful. Everyone deserves to look and feel their best. This is why I have decided to make my fees affordable for everyone.  My fees are; woman's haircut /blow-dry is 120 and color begins at 120.

LEARN A LESSON FROM ALYN TOPPER

A big part of celebrating any occasion is having the hair styled before going out. If this is not in the budget, plan ahead. Next time when in the stylist’s chair instead of telling her about the new boyfriend or ex-boyfriend ask the stylist to show and explain a step- by- step guide for blowing out the hair. Also, I have many clients that will ask me to show them a couple of quick styles that are realistic for them to do at home. This takes no time at all and any professional stylist would be flattered to show off their new techniques and trade secrets.  I suggest doing trial runs at home before the big day to gain some experience. This will give confidence and help perfect the fab style trying to be achieved. Looking like a millions bucks doesn’t mean one has to spend the monetary equivalent.

Alyn Topper is a celebrity hair stylist at Chris Chase Salon in Chelsea Manhattan. To book an appointment with Alyn Topper call (212) 206-7991.

THE SHADOW SOLUTION

If someone has premature grey hair and receives single process color it may leave a line of demarcation and can look unattractive if not touched up. Alyn recommends the next time the hair is colored immediately go to a cosmetic store, such as M.A.C., and have a make-up artist match the hair color to an eye shadow color. When the hair starts growing out take the eye shadow applicator and apply it to the new growth. This is trick Alyn Topper learned on set. The eye shadow will blend in the outgrowth making it undetectable and taking years away from one’s look. 

Pierce Mattie PR says GO BIG or go home in hair styling this season 

These days, saving a little money here and there is all the rage. Even small changes - carpooling to work or making coffee at home - can really add up. But when it comes to cutting back on hair care, many people might be hesitant to make significant changes for fear that it could impact their looks and the health of their hair. That's where a dermatologist can help.

Speaking today at the American Academy of Dermatology's SKIN academy (Academy), dermatologist Paradi Mirmirani, MD, FAAD, assistant clinical professor of dermatology at the University of California, San Francisco, discussed how to have healthy, beautiful hair without breaking the bank.

"There are many ways that we can trim our hair care expenses, from going to the salon less frequently to using fewer products," said Dr. Mirmirani. "But, the ultimate goal with any type of change in our hair care routine should be to maintain healthy hair."

To understand what it means to have healthy hair, Dr. Mirmirani pointed out that hair is a fiber; its structure and integrity must be maintained in order for the hair to stay healthy. The root of the hair, also known as the hair follicle, produces the hair fiber which is made up of hair keratins (fine, fiber-like structures packed very tightly together and wrapped on the outside with a very hard outer cuticle). The cuticle of the hair functions much like the shingles on a roof, by protecting the underlying structure. When the outer cuticle is damaged, then the cuticle breaks apart and the inner fibers are exposed - resulting in frizzy, flyaway or lackluster hair.

Since healthy hair requires an intact cuticle, Dr. Mirmirani advised that any hair care routine or products used to clean or style the hair should be gentle enough to maintain the structure of the hair fiber and cuticle. With this is mind, she offered several tips on how consumers could make small changes to save money on hair care without compromising hair health.

Celebrity stylist Leonardo Rocco provides expert advice for hair care during the winter season

With the holidays around the corner Latinas most likely already have an eye on the perfect party dress. To match their festive looks for everything from office parties to family get- togethers, women can easily dress up their hair as well, no matter what the occasion. Celebrity stylist and beauty guru Leonardo Rocco shares pointers on how to achieve a stunning look for the holidays, along with key tips to maintain healthy, beautiful hair this winter. Having worked his creativity on stars like Juanes, Paulina Rubio, Alejandro Fernandez and Aracely Arambula, Rocco knows that all women, especially moms, can't always make it to the hair salon during the hectic holiday season.

The PHYTO professional haute-performance styling range will replace the existing PHYTO Pro line and will be available exclusively in fine salons in the U.S. and Canada January 2010.

"As we streamline our selective U.S. distribution and focus on PHYTO's luxury salon division, we were looking to integrate Mr. Ales' passion for plants with his hair styling roots and adapt it for the modern stylist.  We're excited to offer PHYTO Professional exclusively to salons, as we continue to strengthen our presence in the professional arena, create a community and inspire their artistry," shares Raphael Yousri, President of Ales Group, USA.

The PHYTO professional product line-up features sleek, new packaging for: Glossing Cream, Intense Volume Mousse, Workable Holding Spray, Shine Defining Wax, Texturizing Paste, Fiber Paste, Wet Gel and Strong Sculpting Gel.  

KEY INGREDIENT

PHYTO's researchers and botanical scientists tap into the power of plants, calling upon nature's best-kept secrets to create new formulas for visible results.

• PHYTO's acacia collagen, has been incorporated into the new formulas. Acacia collagen contains oligosaccharides to hydrate and protect hair from external stresses (heat styling, mechanical tools, environmental factors) while smoothing the hair cuticle.

Julie Royer, PHYTO Marketing Manager adds, "This range is for the eco-conscious, hip stylist and consumer alike who sees that fashion and beauty, combined with the finest plant research and ingredients is the ultimate indulgence."

PHYTO professional Product Line-Up:

Glossing Cream

What is it? Ideal for all hair types, this non-greasy leave-in contains calendula to soften, rice bran oil rich in vitamin E to hydrate and revitalize, and a natural UV filter to protect hair and prevent color from fading.  With each use, hair becomes more manageable while eliminating static and frizz.

• Hero Ingredients: Acacia collagen, mallow extract, calendula, rice bran oil, apricot kernel oil, vitamin E, myrrh. Paraben free.
• Directions: Place a small amount into palms of hands & distribute throughout dry/damp hair. Style.
• Suggested Retail Price: $24, 100ml tube

Shine Defining Wax

What is it? Sculpt deconstructed definition and moveable separation with this malleable shine wax.  Formulated with acacia collagen to hydrate and soften combined with candelilla wax, product glides through hair easily without greasy residue.  Just a little goes a long way to add structure, shape and shine to all hair types.

• Hero Ingredients: Acacia collagen, candelilla wax, castor oil, vitamin E.  Paraben free.
• Directions:  Rub a small amount of wax between the palms of the hands. Use on dry hair to create separation and definition.
• Suggested Retail Price: $24, 75ml jar

Fiber Paste

What is it? This elastic fiber paste with acacia collagen provides the structure and control of a strong gel, with the pliability of a wax.  Its unique web effect helps define and instantly shape a wide variety of styles without weighing hair down.

• Hero Ingredients: Acacia collagen. Paraben free.
• Directions: Apply to dry hair. Take a small amount of paste and smooth it between the palms of the hands, moving hands apart several times to create a "web" effect. For a structured look, sculpt hair using fingers, flatten, and fix.
• Suggested Retail Price: $24, 75ml jar

Matte Texturizing Paste

What is it? Achieve that tousled, "morning-after" look with matte texturizing paste.  The synergy of acacia collagen and beeswax hydrates and softens while providing flexible control.  Even when hair is clean, this paste will add a bit of texture and a mattified, sexy shine.

• Hero Ingredients: Acacia collagen, beeswax, caramel. Paraben free.
• Directions: Warm paste in palms and apply to dry hair with fingertips. Evenly distribute throughout hair.
• Suggested Retail Price: $24, 75ml tube

Strong Sculpting Gel

What is it?  An ultra-strong gel infused with a potent combination of ginseng extract, known for its stimulating properties, vitamins B, C and oligo-elements to revitalize. Also contains a UV filter to protect.

• Hero Ingredients: Acacia collagen, castor oil, vitamins B, C, sunflower extract (natural UV filter) ginseng root extract, myrrh.  Paraben free.
• Directions: Work gel through damp or dry hair with either a wide-tooth comb or fingers, distributing from roots to ends. To create ultra-sculpted styles, apply to selected sections using fingertips.
• Suggested Retail Price: $24, 150ml tube

Wet Gel

What is it?  Sculpt a sleek "out-of-the shower" style with this medium-hold water infused gel.  Formulated with acacia collagen to hydrate and soften, its non-sticky texture keeps hair under control without looking greasy.  Hair will be glistening with a lasting wet effect all day long.

• Hero Ingredients: Acacia collagen, rosemary leaf extract. Paraben free.
• Directions:  Apply through damp hair from roots to ends.
• Suggested Retail Price: $24, 150ml tube

Workable Holding Spray

What is it?  This functional, brushable hairspray provides an instant natural-looking hold.  The lightweight formula's key ingredient is myrrh, a natural resin known for its holding power and shine.  

• Hero Ingredients: Acacia collagen, ginseng root extract, myrrh. Paraben free.
• Directions:  Spray onto dry hair approximately 12 inches away. To finish, spray evenly one section at a time for definition.  Let the product dry slightly before applying heat.  Add as many layers as needed to achieve desired look. Repeat as needed for additional hold.
• Suggested Retail Price: $22, 300ml aluminum/spray

Intense Volume Mousse

What is it?  The lightweight volume mousse designed to inject body, bounce and shine into fine to medium hair textures.  Contains antioxidant botanicals and mallow extract to hydrate and soften hair, while natural UV filter protects.

• Hero Ingredients: Acacia collagen, Mallow extract, Sunflower extract (natural UV filter), Ginseng root extract, myrrh. Paraben free.
• Directions:  Shake well. Dispense a golf-ball size amount into hand, (one pump for short hair and two for long hair.) Use a wide-tooth comb or fingers to distribute evenly throughout damp hair, massaging from root to tip ensuring that the mousse fully penetrates the hair.  To finish, blow-dry, and apply heat to roots for instant lift.  For extra volume, flip hair forward and blow-dry hair upside down, lifting from the roots.
• Suggested Retail Price: $22, 300ml aluminum/pump.

Frédéric Fekkai, the brand renowned for luxury hair care products is pleased to announce their “Style Trial” day, exclusively at Saks Fifth Avenue.

Hair is your best accessory and Frédéric Fekkai wants everyone to unlock the key to great style! To show consumers how to achieve their best personal style, Frédéric Fekkai is inviting consumers to Saks Fifth Avenue stores nationwide on Thursday, August 26th to receive a personalized hair consultation and complimentary full sized Fekkai Advanced styling product, up to a $25 value, while supplies last.

The promotion is part of the exciting “Wear Your Hair” campaign from Fekkai and includes the chance to take home a best selling styling product. Consumers will be asked a set of brief questions regarding their hair type, daily routine and the style they want to achieve. A Fekkai team representative will be on-hand to offer a personalized consultation complete with a corresponding complimentary product to help them achieve their ultimate style! Product options include: Advanced Full Blown Volume Lifting Hairspray, Advanced Brilliant Glossing Crème, Advanced Salon Technician Color Care Anti-Fade Topcoat & Coiff Contrôle Ironless Straightening Balm.

Combining select ingredients and advanced technologies in every facet of development, the Fekkai Advanced product collection delivers salon-proven results through a blending of luxury and science.

Fekkai invites current devotees as well as new consumers to Saks Fifth Avenue for their personalized consultation. Experience the very best that Fekkai has to offer -- luxurious textures, invigorating scents and unparalleled results that only Fekkai can deliver! The Style Trial will run nationwide throughout the day at Saks Fifth Avenue Fekkai counters! Try Fekkai today and experience salon proven results.

The Fekkai Style Trial is limited to one styling product per customer and is only available while supplies last.

For additional information about the Fekkai Style Trial please visit www.fekkai.com .

If the summer sun has dried out and damaged your healthy locks, kick off fall with a new BIGENing. As the temperatures begin to cool, Bigen offers that tender loving care your hair needs for a vamped up look for fall.

As black holds its place as fall and winter’s color of choice, this year’s fashion trendsetters are naming brown the season’s “it” color. Perfect for fall, Bigen’s rich shades of chestnut are fashion forward and sure to compliment all skin tones.

• Medium Chestnut
• Dark Chestnut
• Rich Medium Brown

The permanent powder is activated with water which works to open the hair’s cuticles, while color molecules penetrate the hair’s shaft for even coverage. Bigen permanent hair color leaves hair feeling silky, natural and elegant looking.

Some of the benefits are:

• Easy to use
• Gentle on hair, when compared to competitors
• Ammonia-free; no hydrogen peroxide required
• Long lasting color with controlled and predictable results

The best part? It's only $4.99 and available at easy to access retailers like CVS, Sally's Beauty Supply and select Walmart's. Visit: www.hoyu-usa.com for more information.

*Disclosure: Beauty PR client

One of the most reputable hair loss resources on the web has joined forces with North America's most experienced network of hair restoration professionals. Bosley, a company at the forefront of hair transplantation for nearly 40 years, has recently announced a new partnership with http://www.HairLossSpecialists.com, a consumer advocacy site devoted to providing hair loss sufferers with the latest, proven treatment solutions.

Earlier this year, two of the country's leading hair transplant networks, Bosley and Medical Hair Restoration, joined forces under the Bosley flag, ushering in a new era in the hair loss industry, and greater options for thousands of hair loss patients (both men and women) across the country. Now, Bosley is reaching out to both new customers and former MHR clients, offering their unparalleled expertise (more than 11,000 procedures performed each year), friendly service, and a wide array of today's leading hair loss treatments. Whether a patient is considering at-home hair regrowth with Rogaine or Propecia, a new procedure like Laser Hair Therapy, or the permanent results of advanced Hair Transplant Surgery, Bosley's 70+ clinic locations make it easy to meet with a local specialist and decide which option might work best with one's unique goals and budget.

Sheila Matechuk, Developer of Goddess Hair Extensions & Replacement, has been nominated for the American Cancer Society's prestigious "Lane Adams Award" honoring individuals who "demonstrate innovative and collaborative approaches to enhancing the quality of life for cancer patients and their families."

Matechuk, a San Francisco Bay Area stylist, was nominated by client and terminally ill Stanford Hospital physician for the extraordinary restoration of hair lost to chemotherapy, as well as emotional and financial support to her and hundreds of other women over the past six years.

If you straighten your hair as much as I do, or blow dry it everyday, then you know that it can really take a toll on the health and appearance of your hair. There’s nothing glamorous about a dry and brittle 'do. Thankfully, Sultra has designed a line of hair styling tools and products that will leave your hair beautiful, without all the damage.

The Sultra line offers the most advanced styling appliances on the market, working to defend against thermal stress. The styling irons use ceramic technology, while the hair dryers emit ions and infrared rays helping to repair your hair, while you style. There are tools for every need, including power drying, styling, and travel-size hair dryers; along with flat irons of different sizes and shapes. They also offer the “Bombshell,” a smooth curling iron lacking the clip of regular irons. This helps disperse heat evenly and avoids putting a crease in the curl.

Your time is precious, so there is no need to spend so much of it on your hair. Sultra’s hair tools are known to reduce styling time as they offer heat settings and options for every hair type. Fine, thick, straight or curly, you will find what you need within their array of products. Additionally, you can purchase your styling tools in a variety of edgy colors and designs, including leopard print, hot pink and metallic.

Shampoos, conditioners, heat protective sprays, and volumizing lotions are some of the many other products you will find from Sultra. All of which are designed to provide a layer of protection around your hair, working to seal out harsh elements while mending the damage that is already done Sultra styling tools and products are located in Sephora stores nationwide, online at www.sephora.com and in fine salons and spas.

If you straighten your hair as much as I do, or blow dry it everyday, then you know that it can really take a toll on the health and appearance of your hair. There’s nothing glamorous about a dry and brittle 'do. Thankfully, Sultra has designed a line of hair styling tools and products that will leave your hair beautiful, without all the damage.

The Sultra line offers the most advanced styling appliances on the market, working to defend against thermal stress. The styling irons use ceramic technology, while the hair dryers emit ions and infrared rays helping to repair your hair, while you style. There are tools for every need, including power drying, styling, and travel-size hair dryers; along with flat irons of different sizes and shapes. They also offer the “Bombshell,” a smooth curling iron lacking the clip of regular irons. This helps disperse heat evenly and avoids putting a crease in the curl.

Your time is precious, so there is no need to spend so much of it on your hair. Sultra’s hair tools are known to reduce styling time as they offer heat settings and options for every hair type. Fine, thick, straight or curly, you will find what you need within their array of products. Additionally, you can purchase your styling tools in a variety of edgy colors and designs, including leopard print, hot pink and metallic.

Shampoos, conditioners, heat protective sprays, and volumizing lotions are some of the many other products you will find from Sultra. All of which are designed to provide a layer of protection around your hair, working to seal out harsh elements while mending the damage that is already done Sultra styling tools and products are located in Sephora stores nationwide, online at www.sephora.com and in fine salons and spas.

Editors have been buzzing about Bigen’s new semi-permanent hair color after meeting Regenia Marble, Bigen’s Technical Manager and International Educator, and I (at Pierce Mattie PR) went on a media tour. With national beauty editors giving their seal of approval, there is no doubt that this product is amazing! So why not fall into a new beginning this season, rocking a trendy new hair color that offers the best of both worlds.

Bigen’s new semi-permanent hair color is uniquely formulated with four natural moisturizers: honey, sunflower, beeswax and shea butter. These oil based nutrients provide a gentle treatment that enhances and refreshes natural hair color. The combination of these ingredients creates an amazing formula that not only strengthens hair during the color process, but creates a relaxing environment filled with soothing aromas. Last, but not least, Bigen’s hair color is ammonia and hydrogen peroxide free, making this a must have product!

Whether you’re a virgin to hair color or a seasoned pro, Bigen’s semi-permanent hair color has an easy application process that will leave your hair with a long lasting sleek result.

Editors have been buzzing about Bigen’s new semi-permanent hair color after meeting Regenia Marble, Bigen’s Technical Manager and International Educator, and I (at Pierce Mattie PR) went on a media tour. With national beauty editors giving their seal of approval, there is no doubt that this product is amazing! So why not fall into a new beginning this season, rocking a trendy new hair color that offers the best of both worlds.

Bigen’s new semi-permanent hair color is uniquely formulated with four natural moisturizers: honey, sunflower, beeswax and shea butter. These oil based nutrients provide a gentle treatment that enhances and refreshes natural hair color. The combination of these ingredients creates an amazing formula that not only strengthens hair during the color process, but creates a relaxing environment filled with soothing aromas. Last, but not least, Bigen’s hair color is ammonia and hydrogen peroxide free, making this a must have product!

Whether you’re a virgin to hair color or a seasoned pro, Bigen’s semi-permanent hair color has an easy application process that will leave your hair with a long lasting sleek result.

Editors have been buzzing about Bigen’s new semi-permanent hair color after meeting Regenia Marble, Bigen’s Technical Manager and International Educator, and I (at Pierce Mattie PR) went on a media tour. With national beauty editors giving their seal of approval, there is no doubt that this product is amazing! So why not fall into a new beginning this season, rocking a trendy new hair color that offers the best of both worlds.

Bigen’s new semi-permanent hair color is uniquely formulated with four natural moisturizers: honey, sunflower, beeswax and shea butter. These oil based nutrients provide a gentle treatment that enhances and refreshes natural hair color. The combination of these ingredients creates an amazing formula that not only strengthens hair during the color process, but creates a relaxing environment filled with soothing aromas. Last, but not least, Bigen’s hair color is ammonia and hydrogen peroxide free, making this a must have product!

Whether you’re a virgin to hair color or a seasoned pro, Bigen’s semi-permanent hair color has an easy application process that will leave your hair with a long lasting sleek result.

Editors have been buzzing about Bigen’s new semi-permanent hair color after meeting Regenia Marble, Bigen’s Technical Manager and International Educator, and I (at Pierce Mattie PR) went on a media tour. With national beauty editors giving their seal of approval, there is no doubt that this product is amazing! So why not fall into a new beginning this season, rocking a trendy new hair color that offers the best of both worlds.

Bigen’s new semi-permanent hair color is uniquely formulated with four natural moisturizers: honey, sunflower, beeswax and shea butter. These oil based nutrients provide a gentle treatment that enhances and refreshes natural hair color. The combination of these ingredients creates an amazing formula that not only strengthens hair during the color process, but creates a relaxing environment filled with soothing aromas. Last, but not least, Bigen’s hair color is ammonia and hydrogen peroxide free, making this a must have product!

Whether you’re a virgin to hair color or a seasoned pro, Bigen’s semi-permanent hair color has an easy application process that will leave your hair with a long lasting sleek result.

Editors have been buzzing about Bigen’s new semi-permanent hair color after meeting Regenia Marble, Bigen’s Technical Manager and International Educator, and I (at Pierce Mattie PR) went on a media tour. With national beauty editors giving their seal of approval, there is no doubt that this product is amazing! So why not fall into a new beginning this season, rocking a trendy new hair color that offers the best of both worlds.

Bigen’s new semi-permanent hair color is uniquely formulated with four natural moisturizers: honey, sunflower, beeswax and shea butter. These oil based nutrients provide a gentle treatment that enhances and refreshes natural hair color. The combination of these ingredients creates an amazing formula that not only strengthens hair during the color process, but creates a relaxing environment filled with soothing aromas. Last, but not least, Bigen’s hair color is ammonia and hydrogen peroxide free, making this a must have product!

Whether you’re a virgin to hair color or a seasoned pro, Bigen’s semi-permanent hair color has an easy application process that will leave your hair with a long lasting sleek result.

Unless you’re a hair stylist, it’s likely that you’re unfamiliar with the magic that is Olivia Garden beauty tools. The brand concept was conceived by Jean and Cathy Rennette with the intention of creating “innovative, high quality products to fulfill hairdressers’ professional needs.” Today, the company has expanded to include the beauty market in its entirety. The high-quality products have received massive attention in the media, from a shout-out on Dr. Phil to coverage in many of the major glossies and trade magazines.

The brand’s success happened quickly. After introducing Clairol products in Belgium, Olivia Garden started manufacturing more high-quality tools and began distributing them throughout Europe and eventually, the US. The line has expanded to include hair curlers, brushes, shears, and liquid products like brush cleaners and shear sterilizers.

Color-depositing shampoo helps maintain and brighten cool blonde and gray tones by neutralizing oxidation that can turn hair brassy or yellow. Try Pierce Mattie PR's beauty PR client; Joico and their Color Endure colletion.

Everybody needs their beauty sleep. Not only does sleep repair and rejuvenate the body, a good night’s rest has endless health benefits, including better memory and alertness, reduced levels of stress, and a healthier heart. The only thing that makes sleep even more beneficial is BeautyZZZ, a silk pillowcase designed to naturally beautify you while you sleep.

Using an ordinary cotton pillowcase is simply an injustice to both hair and skin – it’s proven that cotton (even organic and Egyptian types) absorbs moisture, robbing it from your body and contributing to dry, wrinkled skin and brittle hair. Just like using a nighttime moisturizer or mask, silk pillows help to hydrate and refresh skin and hair overnight.

Gene Juarez, the region’s leading luxury salon and spa collection, is pleased to announce that it is now taking appointments for the grand opening of its newest salon location, which opens its doors on November 8th, 2010 in Silverdale’s Kitsap Mall

Appointments for hair cuts and color, facials, waxing and make up can be made by calling the location’s reservation line at 360.692.4600 . The new location will open with a ribbon-cutting celebration at noon on Monday, November 8th. All are welcome to join the festivities which will include complimentary mini-services, consultations, tours, as well as appetizers and beverages. Attendees will have the opportunity to win prizes and receive gifts, including a ‘Be Alluring’ Spa package. The opening celebration festivities will extend through Sunday, November 14th, so residents are encouraged to visit the new luxurious location to meet and greet the artists, therapists and guest representatives all week long.

Also, the first 50 guests who receive services at the new location will be given a special gift.

“We look forward to welcoming the residents of the Kitsap Peninsula to our new salon and providing them expert services in a gorgeous and welcoming environment,” says Mercedes Roetzer, General Manager of the Kitsap Gene Juarez Salon. “It is my personal goal to ensure that every guest leaves feeling beautiful and cared for!”

Year after year we at Pierce Mattie PR continue to receive praise for our client Joico with their K-Pak collection as it remains a top pick from beauty editors and stylists worldwide as the leading restorative product for damaged hair. Most recently honored with a Life & Style Beauty Award Joico’s latest expansion in the K-Pak brand continues with Color Therapy Shampoo and Conditioner.  For more information on these products please call our office 212-243-1431 or follow us on twitter @PierceMattiePR.com

Sephora isn't the only beauty retailer making waves...Ulta, beauty retailer of mass, prestige and salon products, as well as in-house salons to boot, reported an increase in sales in the third quarter of this year compared to the same time period last year, and an increase for 2010 overall. I like the sound of that.

It sounds like the beauty industry is making gains again and that's good news for everyone. If consumers are buying more personal care items again, then it may be the sign that we're getting back on track for spending overall. Can we say we are out of a recession yet? Please?

Ulta's profit may have also risen due to the great promotions they always have going on discounting their sku. Consumers may want the cosmetics, fragrance and skin care, but at a lower pricepoint than if they went directly to the department store. Well, honestly, who doesn't?

What do you think? 

Consumers are always looking for the next best thing...this includes ingredients in beauty products that are rare or make you stand out from the others. And where there is consumer demand, there is demand in the media as well. (Beauty publicists rejoice!) 

So what will we see more of in 2011? Whole plant extracts, bamboo, and sea whip to name a few. What trends are you seeing in terms of cosmetic, hair and skin care ingredients?

The View on ABC has voted Pierce Mattie PR's client Joico as Best Hair Product for 2010. If you’re working on a hair care story be sure to give our Pierce Mattie PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

In the year of its 30th anniversary, Neutrogena Anti-Residue Shampoo proves that a classic never goes out of style as consumers prepare hair for holiday celebrations.

Perhaps no time is more relevant than the winter holidays to celebrate this iconic shampoo as consumers look forward to a month of festivities, parties and up-dos. However, perfecting holiday looks takes styling that can add 10 weeks-worth of residue to hair, leaving it looking lifeless and dull.

Clinically proven to instantly remove 90% of dulling residue left by shampoos, conditioners and styling products, Neutrogena Anti-Residue Shampoo has been trusted by consumers and editors to help restore men and women's hair's manageability, luster, bounce and volume that are depleted after using excessive styling products.

"A lot of girls don't realize that regular use of their favorite shampoo, conditioner and other styling products leave a residue on their hair which prevents it from being really shiny," said Neutrogena Brand Ambassador Vanessa Hudgens. "That's why I use an anti-residue shampoo like Neutrogena's to bring back the natural shine to my hair."

Recently honored with a 2010 Allure Best of Beauty Award, Neutrogena Anti-Residue Shampoo has been removing dulling residue for over three decades.  With 30 years of hair care innovation since the launch of the shampoo, Neutrogena returned to the labs to reexamine the classic formula's ability to remove residue left from today's shampoos, conditioners and styling products. 

In clinical tests, after hair tresses were processed with various combinations of styling products, they were analyzed to determine how much residue was removed. Hair fibers were stained and observed using fluorescence microscopy- which showed residue via a glowing light. After treatment with Neutrogena Anti-Residue Shampoo, hair fibers were again observed and showed significantly less red - removing 90% of the dulling residue and leaving hair clean, shiny and looking its healthiest.

Actress Shay Mitchell is the new spokesperson for the Pantene Pro-V Nature Fusion collection. Beginning in February 2011, Mitchell will appear in a new print advertising campaign that was developed by Grey Worldwide, Inc.

Mitchell is known for her role as Emily Fields on the ABC Family original hit series, Pretty Little Liars. The rising star embodies what it means to be a natural beauty in the modern world, and her approach to beauty through health is not only relatable to women but also embraces Pantene’s core values. Mitchell joins a long list of Pantene Pro-V spokespeople, including fashion maven Stacy London.

You treat your skin well. Lotions, microdermabrasions, peels, anti-aging treatments....all of those products help you to put your best face forward every day. Rarely do we do the same for our hair, and it’s about time we start showing our locks the love they deserve. Alterna Professional Haircare is the industry’s leading luxury haircare brand, dedicated to giving your hair the same attention and care that your skin gets.

Alterna has some of the most innovative products on the market. They’ve captured the essence of indulgence, with advanced enzyme treatments that give customers unimaginable results. In 1997, the brand launched Enzymetherapy, their trademarked Science of Skincare for Hair. All Alterna products have this technology, which allows hair follicles to absorb the max amount of essential fatty acids, vitamins, and minerals so that hair is as strong and healthy as possible.

I adore Reese Witherspoon. I don't think she has ever had a beauty or fashion moment that was subpar for me. At last night's Oscar's, I was completely in love with her glamorous, yet simple (looking) hairstyle.

Extensions are back "in" again and we suspect Reese had some help in the length department when going for this mod-60's style. Frederic Fekkai hairstylist, Renato Campora, was behind this look which gave fullness and volume to Witherspoon's hair. Not only does a high ponytail look elegant, it also makes you look younger because it pulls your facial skin taunt (so wrinkles seem to disappear--not that Reese had any to being with!) 

Do you love it?

*Photo Credit: Beauty Heaven

I adore Reese Witherspoon. I don't think she has ever had a beauty or fashion moment that was subpar for me. At last night's Oscar's, I was completely in love with her glamorous, yet simple (looking) hairstyle.

Extensions are back "in" again and we suspect Reese had some help in the length department when going for this mod-60's style. Frederic Fekkai hairstylist, Renato Campora, was behind this look which gave fullness and volume to Witherspoon's hair. Not only does a high ponytail look elegant, it also makes you look younger because it pulls your facial skin taunt (so wrinkles seem to disappear--not that Reese had any to being with!) 

Do you love it?

*Photo Credit: Beauty Heaven

I adore Reese Witherspoon. I don't think she has ever had a beauty or fashion moment that was subpar for me. At last night's Oscar's, I was completely in love with her glamorous, yet simple (looking) hairstyle.

Extensions are back "in" again and we suspect Reese had some help in the length department when going for this mod-60's style. Frederic Fekkai hairstylist, Renato Campora, was behind this look which gave fullness and volume to Witherspoon's hair. Not only does a high ponytail look elegant, it also makes you look younger because it pulls your facial skin taunt (so wrinkles seem to disappear--not that Reese had any to being with!) 

Do you love it?

*Photo Credit: Beauty Heaven

Having great hair is crucial to looking fabulous. Think about it – almost every celeb or style icon today has flawless, shiny locks that seem almost effortless. But as those without their own personal stylist know, the perfect blowout takes time and effort…and in today’s busy world, it can be hard to find the time to style your ‘do like the stars.

Luckily, hair care brand Amika has come to the rescue. The brains behind the brand know that life is too short to waste time in front of the mirror, so they’ve created a line of hair care products that are meant to make hair styling quick and easy. Amika products are made with revolutionary technology so you won’t just be styling your hair, you’ll be making it healthier and more beautiful with each use.

Having great hair is crucial to looking fabulous. Think about it – almost every celeb or style icon today has flawless, shiny locks that seem almost effortless. But as those without their own personal stylist know, the perfect blowout takes time and effort…and in today’s busy world, it can be hard to find the time to style your ‘do like the stars.

Luckily, hair care brand Amika has come to the rescue. The brains behind the brand know that life is too short to waste time in front of the mirror, so they’ve created a line of hair care products that are meant to make hair styling quick and easy. Amika products are made with revolutionary technology so you won’t just be styling your hair, you’ll be making it healthier and more beautiful with each use.

Having great hair is crucial to looking fabulous. Think about it – almost every celeb or style icon today has flawless, shiny locks that seem almost effortless. But as those without their own personal stylist know, the perfect blowout takes time and effort…and in today’s busy world, it can be hard to find the time to style your ‘do like the stars.

Luckily, hair care brand Amika has come to the rescue. The brains behind the brand know that life is too short to waste time in front of the mirror, so they’ve created a line of hair care products that are meant to make hair styling quick and easy. Amika products are made with revolutionary technology so you won’t just be styling your hair, you’ll be making it healthier and more beautiful with each use.

Head & Shoulders, official shampoo of Major League Baseball, today announced Minnesota Twins All-Star catcher, Joe Mauer, is the newest member to join the brand’s ambassador team, which includes Associated Press Defensive Player of the Year, Troy Polamalu.

With incredible on-field talent, a sincere attitude and, not to mention, great looking hair, Joe was an easy choice for Head & Shoulders as the brand makes its entry into the world of Major League Baseball. Representing the brand throughout the 2011 MLB season, Joe trusts Head & Shoulders to keep both his head and hair in the game. “I rely on Head & Shoulders to clean my scalp for great looking hair so I can give 110 percent, both on and off the diamond,” says Joe.

Joe will be featured in an exciting, integrated campaign that will include traditional advertising, public relations, a dedicated Head & Shoulders for Men Facebook fan page, in-store displays at major retailers, and a consumer engagement movement set to launch in July 2011.

With this MLB relationship, Head & Shoulders continues to connect with people via their passion for sports. “Sports are a common ground for the people who use our shampoo and having genuine and likeable star athletes like Joe and Troy can help guys become more aware of the importance of hair care and grooming,” says April Anslinger, North America Brand Manager of Head & Shoulders at Procter & Gamble.

Head & Shoulders, official shampoo of Major League Baseball, today announced Minnesota Twins All-Star catcher, Joe Mauer, is the newest member to join the brand’s ambassador team, which includes Associated Press Defensive Player of the Year, Troy Polamalu.

With incredible on-field talent, a sincere attitude and, not to mention, great looking hair, Joe was an easy choice for Head & Shoulders as the brand makes its entry into the world of Major League Baseball. Representing the brand throughout the 2011 MLB season, Joe trusts Head & Shoulders to keep both his head and hair in the game. “I rely on Head & Shoulders to clean my scalp for great looking hair so I can give 110 percent, both on and off the diamond,” says Joe.

Joe will be featured in an exciting, integrated campaign that will include traditional advertising, public relations, a dedicated Head & Shoulders for Men Facebook fan page, in-store displays at major retailers, and a consumer engagement movement set to launch in July 2011.

With this MLB relationship, Head & Shoulders continues to connect with people via their passion for sports. “Sports are a common ground for the people who use our shampoo and having genuine and likeable star athletes like Joe and Troy can help guys become more aware of the importance of hair care and grooming,” says April Anslinger, North America Brand Manager of Head & Shoulders at Procter & Gamble.

Due to the success of popular television show Mad Men and pinup-inspired celeb styles, classic vintage hair ‘dos are gaining popularity. Stylist Belinda Hays has put together a step-by step book filled with tips for getting the perfect vintage coif. From the 1930s to the 1960s, Style Me Vintage covers the era’s most popular hairstyles.

The book has been well-received by fashion and beauty lovers nationwide. It's a perfect combination of glamour and practicality, using beautiful images alongside the style tips and guidelines. Whether you crave an ultra-glam look for a night on the town, or an easy, feminine style for everyday wear, Style Me Vintage is a must-have. Rich imagery and foolproof instructions make this book an ideal styling stepping-stone, especially for beginners. The book also includes makeup and accessories tips to complete the looks.

Due to the success of popular television show Mad Men and pinup-inspired celeb styles, classic vintage hair ‘dos are gaining popularity. Stylist Belinda Hays has put together a step-by step book filled with tips for getting the perfect vintage coif. From the 1930s to the 1960s, Style Me Vintage covers the era’s most popular hairstyles.

The book has been well-received by fashion and beauty lovers nationwide. It's a perfect combination of glamour and practicality, using beautiful images alongside the style tips and guidelines. Whether you crave an ultra-glam look for a night on the town, or an easy, feminine style for everyday wear, Style Me Vintage is a must-have. Rich imagery and foolproof instructions make this book an ideal styling stepping-stone, especially for beginners. The book also includes makeup and accessories tips to complete the looks.

Due to the success of popular television show Mad Men and pinup-inspired celeb styles, classic vintage hair ‘dos are gaining popularity. Stylist Belinda Hays has put together a step-by step book filled with tips for getting the perfect vintage coif. From the 1930s to the 1960s, Style Me Vintage covers the era’s most popular hairstyles.

The book has been well-received by fashion and beauty lovers nationwide. It's a perfect combination of glamour and practicality, using beautiful images alongside the style tips and guidelines. Whether you crave an ultra-glam look for a night on the town, or an easy, feminine style for everyday wear, Style Me Vintage is a must-have. Rich imagery and foolproof instructions make this book an ideal styling stepping-stone, especially for beginners. The book also includes makeup and accessories tips to complete the looks.

Vidal Sassoon is both a European and American beauty staple. The professional salons and hair care products have been responsible for edgy styles and healthy hair for years, and the brand continuously revolutionizes the hair care industry. Sassoon doesn’t represent hair styling, but rather Hair Design. Sassoon hair designers believe in achieving perfect, individual, and practical beauty, and this brand goal has been key to Sassoon’s success since it’s infancy.

However, what the public often forgets is that Vidal Sassoon is much more than just recognizable brand name. Vidal Sassoon is an expert -- a hairdresser whose extraordinary life has taken the fashion world by storm. Sassoon, best known for his geometric hairstyles, began his eponymous label 69 years ago. Now, at 83 years of age, the famed British-born hairdresser is telling his story.

From an impoverished childhood to global fashion and hairdressing success, Sassoon is an inspirational businessman. He reveals previously untold stories of his early life, his 1940s stint in the Israeli army, and naturally, the success of his worldwide salon empire. In this compelling memoir, Sassoon reveals his history and most importantly, the inspiration and passion behind his sleek, cutting-edge designs.

Orofluido, a premium hair oil inspired by the beauty rituals of ancient Morocco, Egypt and Phoenicia, is a luxury leave-in treatment that contains organic Argan, Cyperus and Linseed oils to impart incredible silkiness, lightness and shine on all hair types. The year-old brand, in association with U30 Group, a comprehensive market research company, recently polled 300 women nationwide to gage their beauty and lifestyle habits.

In addition to confirming the belief that women really are fixated on the appearance of their hair, the survey revealed safety as a high priority for the women polled. An impressive 82 percent of those surveyed wear makeup containing an SPF, and although all of the respondents said they use sunscreen, only 38 percent wear it all year round. However, the other 62 percent slather it on during the summer months. Better yet, 93 percent claim to wear a seat belt at all times, and 78 percent do not text while driving. Oprah would be pleased.

SheaMoisture, committed to creating the highest quality, natural products at affordable prices, has partnered with Walgreens to launch a new line of hair care.  With Walgreens as SheaMoisture's exclusive national drugstore retail partner, consumers now have easy access to natural, therapeutic and sustainable hair products.  The line will be available at more than seven thousand Walgreens stores as well as on Walgreens.com beginning April 1, 2011.  

"We are very excited to launch our newest collection at Walgreens," says Richelieu Dennis, Founder and CEO of Sundial Creations, maker of SheaMoisture.  "They have been a key partner in the growth of our business and we are enthusiastic about bringing organic hair care products to such a broad consumer base."

ULTA beauty stores have graced us with their presence for the past 20 years. With stores in over 40 of our nation's states, their success should come as a shock to no one.

ULTA is located in numerous places throughout the country and carry such brands as Bare Minerals, Smashbox, Urban Decay and Revlon. Along with the high end beauty brands, they also incorporate their uber affordable private label line. I found their brand to be unlimited in variety and full of exciting colors and wonderful tools that can go be added to my ever growing makeup bag.

Not only do they carry some of a beauty collector's favorite brands, their own brand of cosmetics are priced at an incredible value and are worthy of being purchased. Some of the products that the brand ULTA produce include body washes, lotions, makeup of all kinds, brushes and tools, just to name a few. Their price points vary from a lipstick at $8 a piece and makeup brushes in the $30 range to $8 body butters.

So the next time you stop by an ULTA beauty store (or online), be sure to check out their private label offerings and I'm positive you won't be disappointed with what you find.

Have you ever obsessed over your favorite actress' hair and thought, “If only my hair could look like that beautiful?” Well maybe it can with the help of Serge Normant's hair products. For those that do not know, Serge Normant is a the hairstylist to the stars. Some of his clients include Julia Roberts, Sarah Jessica Parker and Gisele Bundchen.

His product line includes 8 distinct and fulfilling hair care products fit to suit every ladies' needs. His meta silk shampoo ($24) is composed of Keravis, a special vegetable protein that adds strength to your hair and allows it to gain back its natural state. It's also comprised of cedar bark extract rice and camellia oil. To go with this shampoo, Normant has created a meta velour conditioner ($24) that also contains Keravis along with proteins and oils of jojoba and coconut designed to help maintain and enhance your hair's natural beauty.

Glamour features Pierce Mattie PR's client Alfaparf Milano. If you’re working on a hair care story be sure to give our Pierce Mattie wellness PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

With the idea of global warming looming over our heads, organic foods and recycling have become a way of life for many people. That's why Horst Rechelbacher, creator of Aveda Corporation, has introduced a line of products made from food grade ingredients that are pesticide-free (good for the earth and your body) called Intelligent Nutrients.

Some of the products that this label produces include organic hair treatments, hair and scalp treatments, as well as skin care and aromatics. Drugstore shampoos or even high-end labels are all usually full of artificial fragrances and dyes that can cause irritation. Their Harmonic family is composed of gluten-free and non-toxic ingredients that are able to work with all hair types. In this collection is a shampoo ($22), conditioner ($24) and treatment oil ($34). Other products made include body oils, lip balms and travel sized goodies!

Legendary celebrity hair stylist, Serge Normant, has created a line of hair care and styling products that make healthy, beautiful hair achievable for every woman. Undeniably one of the leading hairstylists in the beauty industry, he regularly works for major publications such as Vogue, Harper’s Bazaar, W and Allure. From his extensive experience he has gained valuable knowledge regarding which products work best with each hair type.

His products are made from high quality, fine ingredients and truly work with your hair, rather than laying dormant on it. From shampoos and conditioners to UV protection sprays, the collection tackles all problems one may encounter.

His Meta Revive Dry Shampoo, featured in People’s July 2011 issues, absorbs impurities while thickening roots and adding volume. Made with Cedar Bark extract, your hair feels clarified, balanced and restored, not stuff or sticky.

Sold through Barney’s, specialty stores and online, the collection ranges in price from $23.00-$60.00. To view the full collection and where to purchase visit www.SergeNormant.com.

Legendary celebrity hair stylist, Serge Normant, has created a line of hair care and styling products that make healthy, beautiful hair achievable for every woman. Undeniably one of the leading hairstylists in the beauty industry, he regularly works for major publications such as Vogue, Harper’s Bazaar, W and Allure. From his extensive experience he has gained valuable knowledge regarding which products work best with each hair type.

His products are made from high quality, fine ingredients and truly work with your hair, rather than laying dormant on it. From shampoos and conditioners to UV protection sprays, the collection tackles all problems one may encounter.

His Meta Revive Dry Shampoo, featured in People’s July 2011 issues, absorbs impurities while thickening roots and adding volume. Made with Cedar Bark extract, your hair feels clarified, balanced and restored, not stuff or sticky.

Sold through Barney’s, specialty stores and online, the collection ranges in price from $23.00-$60.00. To view the full collection and where to purchase visit www.SergeNormant.com.

Legendary celebrity hair stylist, Serge Normant, has created a line of hair care and styling products that make healthy, beautiful hair achievable for every woman. Undeniably one of the leading hairstylists in the beauty industry, he regularly works for major publications such as Vogue, Harper’s Bazaar, W and Allure. From his extensive experience he has gained valuable knowledge regarding which products work best with each hair type.

His products are made from high quality, fine ingredients and truly work with your hair, rather than laying dormant on it. From shampoos and conditioners to UV protection sprays, the collection tackles all problems one may encounter.

His Meta Revive Dry Shampoo, featured in People’s July 2011 issues, absorbs impurities while thickening roots and adding volume. Made with Cedar Bark extract, your hair feels clarified, balanced and restored, not stuff or sticky.

Sold through Barney’s, specialty stores and online, the collection ranges in price from $23.00-$60.00. To view the full collection and where to purchase visit www.SergeNormant.com.

Thanks to achievements in science we’re all aware of the risks of sun exposure on your skin and modern day technology has provided us with numerous sources of protection. Unfortunately, when it comes to protection many people overlook the gorgeous mane on top of their head. Although skin cancer is not a concern for your hair, prolonged sun exposure can result in damaged tresses.

Extended periods of UV rays can damage the cuticle and even the inner structure of the hair. Faded hair color, frizzy hair, split-ends and brittle, thin hair are all signs of sun damage. Luckily, there are various ways to keep your hair safe from the dangerous UV rays. The most fool-proof way to keep your hair protected is to simply don a hat when outside. The coverage will block 100% UV penetration, keep you cool and protect your face from sun exposure as well.

For the portions of your hair that hang out unprotected or if a hat just isn’t your style, snatch up styling products or leave-in conditioners with SPF. Stylists have evolved their products for multi-uses, many of which incorporate sun protection. Typically the SPF ranges from 10-15, with 15 being the golden number.

Thanks to achievements in science we’re all aware of the risks of sun exposure on your skin and modern day technology has provided us with numerous sources of protection. Unfortunately, when it comes to protection many people overlook the gorgeous mane on top of their head. Although skin cancer is not a concern for your hair, prolonged sun exposure can result in damaged tresses.

Extended periods of UV rays can damage the cuticle and even the inner structure of the hair. Faded hair color, frizzy hair, split-ends and brittle, thin hair are all signs of sun damage. Luckily, there are various ways to keep your hair safe from the dangerous UV rays. The most fool-proof way to keep your hair protected is to simply don a hat when outside. The coverage will block 100% UV penetration, keep you cool and protect your face from sun exposure as well.

For the portions of your hair that hang out unprotected or if a hat just isn’t your style, snatch up styling products or leave-in conditioners with SPF. Stylists have evolved their products for multi-uses, many of which incorporate sun protection. Typically the SPF ranges from 10-15, with 15 being the golden number.

Max Green Alchemy - the Pure Plant Origin personal care products company - has added an innovative hair styling product to its Scalp Rescue hair care range. New Matte Paste creates a dry-look matte finish favored by celebrity stylists for definition and hold without adding shine or using toxic chemicals. It enables fashion-forward hairstyles and can be reworked with water for a quick touch-up anytime. With a fresh citrus unisex scent, it's alcohol free so it can't cause dryness, and is wax, silicone and pvp-free so it can't build-up on the hair, scalp or in the environment. The 5.5 oz tube has a suggested retail of $15.

"Salons love our products because of what they have in them and, also, what they don't have. There is growing interest from stylists and clients as they seek natural and organic products but there have been few choices of ultra-natural, professional-quality styling products that perform like their chemical-laden cousins," says Dave Karlak, President of Max Green Alchemy (MGA). "Many stylists aren't aware that brands perceived as 'natural' rely on petrochemicals like polyvinylpyrrolidone (PVP) to provide hold or silicone for shine. Salons have had such positive experiences with our Shampoo, Conditioner, Styling Gel, Texture Paste, Sculpting Gel and Pomade they've been asking for more. Matte Paste is our latest creation."

Max Green Alchemy - the Pure Plant Origin personal care products company - has added an innovative hair styling product to its Scalp Rescue hair care range. New Matte Paste creates a dry-look matte finish favored by celebrity stylists for definition and hold without adding shine or using toxic chemicals. It enables fashion-forward hairstyles and can be reworked with water for a quick touch-up anytime. With a fresh citrus unisex scent, it's alcohol free so it can't cause dryness, and is wax, silicone and pvp-free so it can't build-up on the hair, scalp or in the environment. The 5.5 oz tube has a suggested retail of $15.

"Salons love our products because of what they have in them and, also, what they don't have. There is growing interest from stylists and clients as they seek natural and organic products but there have been few choices of ultra-natural, professional-quality styling products that perform like their chemical-laden cousins," says Dave Karlak, President of Max Green Alchemy (MGA). "Many stylists aren't aware that brands perceived as 'natural' rely on petrochemicals like polyvinylpyrrolidone (PVP) to provide hold or silicone for shine. Salons have had such positive experiences with our Shampoo, Conditioner, Styling Gel, Texture Paste, Sculpting Gel and Pomade they've been asking for more. Matte Paste is our latest creation."

It's a little Robert Palmer Addicted to Love-ish, but the hair slicked back and pin straight is about to hit the trend stream this Spring...and it's being done in a variety of ways. From Carmen Marc Valvo's tight part to Cosetllo Tagliapietra's pulled back style to Derek Lam's side-part (almost giving a male-like appareance)...the majority of the hairstyles seen on the runway for Spring Summer 2012 had some variation of a tightly pulled back hairstyle.

While this look may not be for everyone, one thing you don't want is a product that only keeps the hold for only a few hours of the day (because then you just look undone and dishelved with this look.) Pravana's Bold Defiant Design Gel has the strength without the drying and flaking that a strong hold gel usually leaves behind. Pravana's Super Shape Hairspray also allows for flexibility in the hold you are looking for--from flexible to firm, a little goes a long way.

Will you be wearing this hairstyle trend come Spring? Tweet us @PierceMattiePR and let us know!

PhotoCredit: Elle; IMAXtree.com and Matteo Volta

It's a little Robert Palmer Addicted to Love-ish, but the hair slicked back and pin straight is about to hit the trend stream this Spring...and it's being done in a variety of ways. From Carmen Marc Valvo's tight part to Cosetllo Tagliapietra's pulled back style to Derek Lam's side-part (almost giving a male-like appareance)...the majority of the hairstyles seen on the runway for Spring Summer 2012 had some variation of a tightly pulled back hairstyle.

While this look may not be for everyone, one thing you don't want is a product that only keeps the hold for only a few hours of the day (because then you just look undone and dishelved with this look.) Pravana's Bold Defiant Design Gel has the strength without the drying and flaking that a strong hold gel usually leaves behind. Pravana's Super Shape Hairspray also allows for flexibility in the hold you are looking for--from flexible to firm, a little goes a long way.

Will you be wearing this hairstyle trend come Spring? Tweet us @PierceMattiePR and let us know!

PhotoCredit: Elle; IMAXtree.com and Matteo Volta

It's a little Robert Palmer Addicted to Love-ish, but the hair slicked back and pin straight is about to hit the trend stream this Spring...and it's being done in a variety of ways. From Carmen Marc Valvo's tight part to Cosetllo Tagliapietra's pulled back style to Derek Lam's side-part (almost giving a male-like appareance)...the majority of the hairstyles seen on the runway for Spring Summer 2012 had some variation of a tightly pulled back hairstyle.

While this look may not be for everyone, one thing you don't want is a product that only keeps the hold for only a few hours of the day (because then you just look undone and dishelved with this look.) Pravana's Bold Defiant Design Gel has the strength without the drying and flaking that a strong hold gel usually leaves behind. Pravana's Super Shape Hairspray also allows for flexibility in the hold you are looking for--from flexible to firm, a little goes a long way.

Will you be wearing this hairstyle trend come Spring? Tweet us @PierceMattiePR and let us know!

PhotoCredit: Elle; IMAXtree.com and Matteo Volta

It's a little Robert Palmer Addicted to Love-ish, but the hair slicked back and pin straight is about to hit the trend stream this Spring...and it's being done in a variety of ways. From Carmen Marc Valvo's tight part to Cosetllo Tagliapietra's pulled back style to Derek Lam's side-part (almost giving a male-like appareance)...the majority of the hairstyles seen on the runway for Spring Summer 2012 had some variation of a tightly pulled back hairstyle.

While this look may not be for everyone, one thing you don't want is a product that only keeps the hold for only a few hours of the day (because then you just look undone and dishelved with this look.) Pravana's Bold Defiant Design Gel has the strength without the drying and flaking that a strong hold gel usually leaves behind. Pravana's Super Shape Hairspray also allows for flexibility in the hold you are looking for--from flexible to firm, a little goes a long way.

Will you be wearing this hairstyle trend come Spring? Tweet us @PierceMattiePR and let us know!

PhotoCredit: Elle; IMAXtree.com and Matteo Volta

It's a little Robert Palmer Addicted to Love-ish, but the hair slicked back and pin straight is about to hit the trend stream this Spring...and it's being done in a variety of ways. From Carmen Marc Valvo's tight part to Cosetllo Tagliapietra's pulled back style to Derek Lam's side-part (almost giving a male-like appareance)...the majority of the hairstyles seen on the runway for Spring Summer 2012 had some variation of a tightly pulled back hairstyle.

While this look may not be for everyone, one thing you don't want is a product that only keeps the hold for only a few hours of the day (because then you just look undone and dishelved with this look.) Pravana's Bold Defiant Design Gel has the strength without the drying and flaking that a strong hold gel usually leaves behind. Pravana's Super Shape Hairspray also allows for flexibility in the hold you are looking for--from flexible to firm, a little goes a long way.

Will you be wearing this hairstyle trend come Spring? Tweet us @PierceMattiePR and let us know!

PhotoCredit: Elle; IMAXtree.com and Matteo Volta

It's a little Robert Palmer Addicted to Love-ish, but the hair slicked back and pin straight is about to hit the trend stream this Spring...and it's being done in a variety of ways. From Carmen Marc Valvo's tight part to Cosetllo Tagliapietra's pulled back style to Derek Lam's side-part (almost giving a male-like appareance)...the majority of the hairstyles seen on the runway for Spring Summer 2012 had some variation of a tightly pulled back hairstyle.

While this look may not be for everyone, one thing you don't want is a product that only keeps the hold for only a few hours of the day (because then you just look undone and dishelved with this look.) Pravana's Bold Defiant Design Gel has the strength without the drying and flaking that a strong hold gel usually leaves behind. Pravana's Super Shape Hairspray also allows for flexibility in the hold you are looking for--from flexible to firm, a little goes a long way.

Will you be wearing this hairstyle trend come Spring? Tweet us @PierceMattiePR and let us know!

PhotoCredit: Elle; IMAXtree.com and Matteo Volta

It's a little Robert Palmer Addicted to Love-ish, but the hair slicked back and pin straight is about to hit the trend stream this Spring...and it's being done in a variety of ways. From Carmen Marc Valvo's tight part to Cosetllo Tagliapietra's pulled back style to Derek Lam's side-part (almost giving a male-like appareance)...the majority of the hairstyles seen on the runway for Spring Summer 2012 had some variation of a tightly pulled back hairstyle.

While this look may not be for everyone, one thing you don't want is a product that only keeps the hold for only a few hours of the day (because then you just look undone and dishelved with this look.) Pravana's Bold Defiant Design Gel has the strength without the drying and flaking that a strong hold gel usually leaves behind. Pravana's Super Shape Hairspray also allows for flexibility in the hold you are looking for--from flexible to firm, a little goes a long way.

Will you be wearing this hairstyle trend come Spring? Tweet us @PierceMattiePR and let us know!

PhotoCredit: Elle; IMAXtree.com and Matteo Volta

Ever wonder how the Italians have such gorgeous hair? Pierce Mattie PR client Alfaparf Milano has the secret. Call 212.243.1431 for more information.

Ever wonder how the Italians have such gorgeous hair? Pierce Mattie PR client Alfaparf Milano has the secret. Call 212.243.1431 for more information.

Frederic Fekkai, the brand renowned for luxury hair care products is pleased to announce their "Calling All Conditioners" day, exclusively at Saks Fifth Avenue.

Hair is your best accessory and Frederic Fekkai wants everyone to have silky, smooth tresses!  To show consumers how to achieve their best personal style, Frederic Fekkai is inviting consumers to Saks Fifth Avenue stores nationwide on Thursday, October 27th to exchange any full sized conditioner they currently use for one full sized 8oz Fekkai Advanced conditioner of their choice, a $25 value, while supplies last.

Frederic Fekkai, the brand renowned for luxury hair care products is pleased to announce their "Calling All Conditioners" day, exclusively at Saks Fifth Avenue.

Hair is your best accessory and Frederic Fekkai wants everyone to have silky, smooth tresses!  To show consumers how to achieve their best personal style, Frederic Fekkai is inviting consumers to Saks Fifth Avenue stores nationwide on Thursday, October 27th to exchange any full sized conditioner they currently use for one full sized 8oz Fekkai Advanced conditioner of their choice, a $25 value, while supplies last.

In a year when many of the cosmetics giants are acquiring brands in Korea, Hong Kong and most of the Asian market, Unilever surprises us by acquiring 82% market share of Kalina, a Russian cosmetics, hair care and personal care brand. As we've seen with most countries affected by a ravaged economy, the personal care market continues to grow, and Russia is no different.

The aquisition allows Unilever to continue it's competitive advantage alongside beauty giant P&G. Interesting that they chose a Russian brand though, are they seeing something in the Russian beauty market that others have not? Tweet us your thoughts @PierceMattiePR.

Sally Hershberger:Sally Hershberger is a well-established hair stylist in which many A-List stars have had the pleasure of being of a client. In addition to being a celebrity stylist and working with high-end photographers to achieve the perfect style for a shoot, Hershberger has created her own hair care product line. Her line, entitled Sally Hershberger, has been a huge success largely due to her products offering professional quality results at a reasonable price. She has also opened up three luxurious salons, two located in New York and one in L.A. 

Sally has been featured on many TV talk shows and in fashion and beauty magazines, all of which applaud her on her remarkable work and success. To get a closer look at Hershberger’s technique take a peek at her hair tips videos, and follow her on Twitter @SHershberger for updates and ideas.

John Barrett: Celebrity hair stylist John Barrett is one of the most prominent stylists not only in the state of New York, but also among Hollywood celebrities. He is well known for styling celebs like Sarah Jessica Parker and Catherine Zeta Jones, before their big events and functions. Barrett’s salon, located in the penthouse at Bergdorfs, offers an extensive selection of treatments and styles. One of mine, and many other’s, favorite aspect is the Barrett Braid Bar where you can request any braid imaginable and walk out looking Oscar-worthy - Similar to the style worn by the adored Rachel McAdams. Braid bars are getting increasingly popular within luxury salons and represent a unique and exciting way to get your hair styled. Another fun aspect of Barrett’s salon is the offer of Beauty Parties where you and your group can enjoy the complete glamour of being pampered and the best part… champagne! To learn more about Barrett's salon be sure to become his follower on Twitter @JohnBarrettNYC, where you'll be updated on new clients, looks and styles.

Roy Teeluck: Roy Teeluck is an esteemed hairstylist who has travelled and styled in the fashion capitals of the world, Paris, L.A. London, and now, New York. Teeluck is admired for bringing glamour and ultimate beauty to his clients by not only styling their look, but guiding them on how to achieve a beautified look day-to-day. He has brought his worldwide knowledge and experience into his New York City salon which located in the heart of luxury next to Chanel and Yves Saint Laurent on East 57^th Street. Teeluck sculpts every client into the ultimate glamour-chic package, where he lets your natural and simple beauty shine through. The price to book a chair with Roy himself starts at $350, or you can transform your look with his other talented stylists who range from $120 - $200. To stay update on Teeluck's styles and salons, become a follower on Twitter @royteeluck.

Have you experienced any of these salons? Tweet us @PierceMattiePR and let us know what you think.

Sally Hershberger:Sally Hershberger is a well-established hair stylist in which many A-List stars have had the pleasure of being of a client. In addition to being a celebrity stylist and working with high-end photographers to achieve the perfect style for a shoot, Hershberger has created her own hair care product line. Her line, entitled Sally Hershberger, has been a huge success largely due to her products offering professional quality results at a reasonable price. She has also opened up three luxurious salons, two located in New York and one in L.A. 

Sally has been featured on many TV talk shows and in fashion and beauty magazines, all of which applaud her on her remarkable work and success. To get a closer look at Hershberger’s technique take a peek at her hair tips videos, and follow her on Twitter @SHershberger for updates and ideas.

John Barrett: Celebrity hair stylist John Barrett is one of the most prominent stylists not only in the state of New York, but also among Hollywood celebrities. He is well known for styling celebs like Sarah Jessica Parker and Catherine Zeta Jones, before their big events and functions. Barrett’s salon, located in the penthouse at Bergdorfs, offers an extensive selection of treatments and styles. One of mine, and many other’s, favorite aspect is the Barrett Braid Bar where you can request any braid imaginable and walk out looking Oscar-worthy - Similar to the style worn by the adored Rachel McAdams. Braid bars are getting increasingly popular within luxury salons and represent a unique and exciting way to get your hair styled. Another fun aspect of Barrett’s salon is the offer of Beauty Parties where you and your group can enjoy the complete glamour of being pampered and the best part… champagne! To learn more about Barrett's salon be sure to become his follower on Twitter @JohnBarrettNYC, where you'll be updated on new clients, looks and styles.

Roy Teeluck: Roy Teeluck is an esteemed hairstylist who has travelled and styled in the fashion capitals of the world, Paris, L.A. London, and now, New York. Teeluck is admired for bringing glamour and ultimate beauty to his clients by not only styling their look, but guiding them on how to achieve a beautified look day-to-day. He has brought his worldwide knowledge and experience into his New York City salon which located in the heart of luxury next to Chanel and Yves Saint Laurent on East 57^th Street. Teeluck sculpts every client into the ultimate glamour-chic package, where he lets your natural and simple beauty shine through. The price to book a chair with Roy himself starts at $350, or you can transform your look with his other talented stylists who range from $120 - $200. To stay update on Teeluck's styles and salons, become a follower on Twitter @royteeluck.

Have you experienced any of these salons? Tweet us @PierceMattiePR and let us know what you think.

No More Tears? Not really, as a campaign to boycott Johnson & Johnson's baby shampoo in the U.S. is grabbing the attention of the media. The Campaign for Safe Cosmetics is getting noticed by bringing to light that the popular baby shampoo contains formaldehyde, a known carcenogen (and deemed as such by the FDA this past June), as well as, dioxane. Now everyone from CBS News to MSNBC are associating Johnson & Johnson with cancer. This is a PR nightmare for Johnson & Johnson for sure, especially as a trusted brand for so many years by moms everywhere (including myself.)

So how can Johnson & Johnson quell the firestorm that has erupted?

• Acknowledge that they do indeed sell the same shampoo abroad without the 2 toxins.
• Acknowledge The Campaign For Safe Cosmetics' letter and publicly reach out to them to work together.
• Commit to making the change here in the US of reformulating their baby shampoo.
• Assure parents, doctors and caregivers that babies safety and care is their number one priority.

I would even go so far as to say to remove Johnson's Baby Shampoo from store shelves to show their sincerity and taking their committment to safety seriously. In lieu of this shampoo, push the Natural line as an alternative until the reformulated, safer, shampoo replaces the current product.

While the toxins mentioned are in trace amounts, no parent wants to knowingly subject their child to any harmful substances. For a brand that has built it's reputation on trust for the last 100 years, what needs to be apparent is their committment to consumers and not just their bottom line.

What do you think? Tweet us @PierceMattiePR.

Here at Pierce Mattie, we certainly love a good head of hair when we see it. And we're also no stranger to only stepping foot into talking politics when it comes to personal care and fashion of the candidates. We did it for both the previous Presidential and Vice Presidential debates and we honestly can't pass up remarking on Mitt Romney's hair. Because you've gotta love a candidate who puts a serious investment into his locks.

Our hair says a lot about us-- we all regularly size people up by the way they style their hair. I recall when I had very long hair to my waist someone remarked that I looked matronly. Matronly was not the image I wanted to present, so I chopped my hair to shoulder length...suddenly I presented as youthful. It appears Romney wants his hair to present an image as well, one that fits with his campaign: committed, conservative, clean cut, loyal and knowledgeable. 

Presidential candidates don't want to take the focus off their message by changing up how they physically look (well for one because we all know the stress of being President changes that for you. I.e. Obama and grey hair.) Pundants will quickly analyze what it could mean (when it really may just be a simple hair cut) and it could throw your campaign in a tail spin. Our nation is honestly that obsessed with physical appearance (and Jenny and NutriSystem quietly rejoice) that we place value on how someone looks rather than how they can fix this country.

But I digress...What I love about Mitt Romney's hair other than the splashes of grey at the temples, is that he has been using the same hairstylist for the last 20 years, Leon de Magistris. Now, you want some dirt on this candidate? Ask his hairstylist. Because if Romney is like the rest of us, he's using Mr. de Magistris as a counselor.

Here at Pierce Mattie, we certainly love a good head of hair when we see it. And we're also no stranger to only stepping foot into talking politics when it comes to personal care and fashion of the candidates. We did it for both the previous Presidential and Vice Presidential debates and we honestly can't pass up remarking on Mitt Romney's hair. Because you've gotta love a candidate who puts a serious investment into his locks.

Our hair says a lot about us-- we all regularly size people up by the way they style their hair. I recall when I had very long hair to my waist someone remarked that I looked matronly. Matronly was not the image I wanted to present, so I chopped my hair to shoulder length...suddenly I presented as youthful. It appears Romney wants his hair to present an image as well, one that fits with his campaign: committed, conservative, clean cut, loyal and knowledgeable. 

Presidential candidates don't want to take the focus off their message by changing up how they physically look (well for one because we all know the stress of being President changes that for you. I.e. Obama and grey hair.) Pundants will quickly analyze what it could mean (when it really may just be a simple hair cut) and it could throw your campaign in a tail spin. Our nation is honestly that obsessed with physical appearance (and Jenny and NutriSystem quietly rejoice) that we place value on how someone looks rather than how they can fix this country.

But I digress...What I love about Mitt Romney's hair other than the splashes of grey at the temples, is that he has been using the same hairstylist for the last 20 years, Leon de Magistris. Now, you want some dirt on this candidate? Ask his hairstylist. Because if Romney is like the rest of us, he's using Mr. de Magistris as a counselor.

Thought ponytails were long-gone and departed? Only for toddlers and yoga class? Not precisely. Create something ordinary with those lustrous locks of yours.

Keep it simple, timely, and classy with this effortless updo.  Yes ladies, the ponytail trend is back…or continues to remain admired.  The high ponytail isn’t only being rocked on the runway this season.  It seems to harmonize well with a tasteful Valentino evening dress and pair of patent leather Louboutins.

Ponytail No.1 Seeking sleek? Achieve this smooth look with Pravana’s Relax Straightening Cream. First, straighten the entire head of hair with this cream to get that smooth finish you desire.  Then, finish off the sleek elegant ponytail by applying Pravana’s Finish Rock Hard Mist to scalp portion the head, followed by a comb-through.   This graceful and chic pony will have heads turning…literally, in yearning for a similar look. 

Ponytail No. 2 Not into tight, sleek updos?  Prefer something more casual, maybe even messy?  Then my suggestion is to sport a low ponytail for a more relaxed, informal look.  Don’t stop here, create that natural, beach-hair look by applying Pravana’s Curves Curl Enhancer.  Define your natural wavy or curly hair while adding a light bounce with this particular product. 

Want these looks to last?  Sustain your 'do with Pravana’s Super Shape Hair Spray, applying to wherever you desire no folicle movement.  I recommend spraying closer to the roots for Pony No. 1 and closer to your ends for Pony No. 2 in order to keep your roots and all hair prior to the tie, looking soft and loose against the frame of your face.  This long-lasting, lightweight spray assists in keeping either that lady of luxury…or lady of leisure look you crave.  

What do you think about ponytails?  Would you or do you wear them?  Which style of pony do you prefer? Twet us @PierceMattiePR.

When the careers of actors, actresses and athletes all die down…what’s next for them?  A line of products to launch themselves as a brand. It may seem cliché, but hey…it still works. 

Ex-wife of disreputable (and sometimes winning) actor, Charlie Sheen, hard-hitting Denise Richards has not permitted her divorce to halt her passions.  This 40-year-old beauty (Really? She honestly looks amazing for 40!) has partnered with stylist Christophe to craft a new beauty line tagged Denise Richards Volume Extend. 

With products such as these: the LC Lauren Conrad line sold at Khol’s or the Kardashian Kollection sold at Sears (epic fail post fake-marriage) , there are two things the celeb inventor tends to keep in mind: 1) Include the name of the celebrity icon as part of the title for branding. And  2) Market and sell your product mass market at an affordable price, leaving your target market more broad, rather than just to your upscale luxury shoppers. 

Richards’ Volume line will contain shampoo, conditioner, and other styling products also intended to protect the hair from styling tools and to prevent further damage.  The hair care line has been announced to launch this month. 

Would you use Denise Richards’ Hair Care Products? Let us Know @PierceMattiePR.

More and more often men’s grooming is moving from a fashion trend to commonplace. Over grown beards are being tamed into styled looks or clean shaven faces and out of control locks are even getting a little more controlled (although not too controlled). These clean cut gentleman looks don’t just come naturally. Believe it or not, it takes some thought and a little bit of effort to be looking your best. To help achieve whatever kind of look you are going for Paul Mitchell released Mitch in 2011. Mitch is a full line of men’s grooming products that will have you looking your best in no time.

Step One: get your hair really clean with Mitch Double-Hitter. It is a 2 in 1 shampoo that washes and conditions in one step to save you time and money, but leaves you with healthy hair.

Step Two: Make sure you are trimmed up and clean-cut with the Mitch Trimmer. The exclusive trimmer is great for last minute adjustments (not to mention makes it look like you can take care of yourself.)

Step Three: Pick your poison. Mitch has a wide range of style gels, Construction Paste, Hardwired and Steady Grip range from moderate to firm hold. You are going to find something that suits you. If you want to change it up everyday then get several different kinds to try out.  Mitch also offers several styling pomades for clean, natural looks.

For more information and to find the look that is right for you take a look at Mitch’s interactive website.

More and more often men’s grooming is moving from a fashion trend to commonplace. Over grown beards are being tamed into styled looks or clean shaven faces and out of control locks are even getting a little more controlled (although not too controlled). These clean cut gentleman looks don’t just come naturally. Believe it or not, it takes some thought and a little bit of effort to be looking your best. To help achieve whatever kind of look you are going for Paul Mitchell released Mitch in 2011. Mitch is a full line of men’s grooming products that will have you looking your best in no time.

Step One: get your hair really clean with Mitch Double-Hitter. It is a 2 in 1 shampoo that washes and conditions in one step to save you time and money, but leaves you with healthy hair.

Step Two: Make sure you are trimmed up and clean-cut with the Mitch Trimmer. The exclusive trimmer is great for last minute adjustments (not to mention makes it look like you can take care of yourself.)

Step Three: Pick your poison. Mitch has a wide range of style gels, Construction Paste, Hardwired and Steady Grip range from moderate to firm hold. You are going to find something that suits you. If you want to change it up everyday then get several different kinds to try out.  Mitch also offers several styling pomades for clean, natural looks.

For more information and to find the look that is right for you take a look at Mitch’s interactive website.

More and more often men’s grooming is moving from a fashion trend to commonplace. Over grown beards are being tamed into styled looks or clean shaven faces and out of control locks are even getting a little more controlled (although not too controlled). These clean cut gentleman looks don’t just come naturally. Believe it or not, it takes some thought and a little bit of effort to be looking your best. To help achieve whatever kind of look you are going for Paul Mitchell released Mitch in 2011. Mitch is a full line of men’s grooming products that will have you looking your best in no time.

Step One: get your hair really clean with Mitch Double-Hitter. It is a 2 in 1 shampoo that washes and conditions in one step to save you time and money, but leaves you with healthy hair.

Step Two: Make sure you are trimmed up and clean-cut with the Mitch Trimmer. The exclusive trimmer is great for last minute adjustments (not to mention makes it look like you can take care of yourself.)

Step Three: Pick your poison. Mitch has a wide range of style gels, Construction Paste, Hardwired and Steady Grip range from moderate to firm hold. You are going to find something that suits you. If you want to change it up everyday then get several different kinds to try out.  Mitch also offers several styling pomades for clean, natural looks.

For more information and to find the look that is right for you take a look at Mitch’s interactive website.

The truth is most men want to look good, (and if you don’t you might want to consider a few things) but they don’t want it to be a hassle. They just want to keep it simple. It is not something they want to have to think about too hard or waste too much brainpower on. Just like anything else they want to do it and go. Men-U has kept all of this in mind and has developed an arsenal of products to keep a man looking his best, not too mention making it as easy as possible for him.

It is an ages old discussion but there is no denying that men are different than women. When a man shaves daily he is taking off nearly two layers of skin, of course he needs a moisturizer. He doesn’t need the same moisturizer his wife uses however. Men-U has developed ultra concentrated products specifically designed for a man. Products include shaving kits, skin care and hair care each designed for men. What is all the talk about “ultra concentrated”?

The ultra concentrated products allow for top performance and a large number of applications. This is the part where Men-U has made it so men don’t have to think about it. All the products are made with a locking pump which is great for two reasons. You can travel anywhere with it and not worry about spilling and the pump delivers the perfect amount of product for the job. If used correctly the shaving product will last six months before it has to be replaced saving you time and money. Almost seems too easy doesn’t it?

Have you tried any products from this line? Tweet us @PierceMattiePR. 

The truth is most men want to look good, (and if you don’t you might want to consider a few things) but they don’t want it to be a hassle. They just want to keep it simple. It is not something they want to have to think about too hard or waste too much brainpower on. Just like anything else they want to do it and go. Men-U has kept all of this in mind and has developed an arsenal of products to keep a man looking his best, not too mention making it as easy as possible for him.

It is an ages old discussion but there is no denying that men are different than women. When a man shaves daily he is taking off nearly two layers of skin, of course he needs a moisturizer. He doesn’t need the same moisturizer his wife uses however. Men-U has developed ultra concentrated products specifically designed for a man. Products include shaving kits, skin care and hair care each designed for men. What is all the talk about “ultra concentrated”?

The ultra concentrated products allow for top performance and a large number of applications. This is the part where Men-U has made it so men don’t have to think about it. All the products are made with a locking pump which is great for two reasons. You can travel anywhere with it and not worry about spilling and the pump delivers the perfect amount of product for the job. If used correctly the shaving product will last six months before it has to be replaced saving you time and money. Almost seems too easy doesn’t it?

Have you tried any products from this line? Tweet us @PierceMattiePR. 

From Beyonce to Jennifer Love Hewitt, celebrities have been showcasing a new hair trend that has been picking up speed as it is an easy and inexpensive way to add some sparkle to your locks. We're not talking Keratin treatments, but hair tinsel by way of a company called Hair Dazzle. Have you heard of it?

Hair Dazzle are thin strands of sparkle that tie in easily to your hair, don't require glue or heat and can be styled like normal hair (washing and heat styling.) The tinsel lasts up to 3 weeks and come in a variety of colors meant to add shimmer to your hair or to add contrast to the highlights you do have. With consumers still holding tightly to their wallets, Hair Dazzle may just be the new highlights this summer. This hair accessory is found in 300K salons across the US and I'm sure we're going to see more hair bling as we get into the warmer months.

Have you worn Hair Dazzle? Tweet us @PierceMattiePR. 

We've all seen a plethora of commercials and ads pertaining to hair color. From coloring your roots, to getting the perfect color, to covering your grays and getting those summer highlights...but rarely do we ever hear about what to do when hair coloring goes wrong. It's happened to me, and believe me, it is not a pretty sight (my light brown hair turned BLACK.) 

I stumbled across a great hair color remover that everyone is raving about: Louise Galvin Colour Remover. Based out of the UK, Louise Galvin is one of the top colorists and her product line is a carbon neutral beauty brand. Loved the idea of being able to correct hair color mistakes by using this 3-part system that won't cause any damage to your hair. 

So if you are hiding your head in a paper bag because you realized you can't go from dark brown to blonde in one stint, you over-processed your color or are just unhappy with the results...there is hope to venture out into the world again using Colour Remover.

Have you used it? Tweet us @PierceMattiePR.