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December 15, 2006

Jean Paul Gaultier’s Fleur du Male

Jean Paul Gaultier is breaking new ground in the male perfume industry not only with his new white design for his latest perfume, Fleur du Male, due out in 2007, but for creating it to contain notes of white orange blossom flowers, which goes against the traditional notes of geranium and lavender.

Jean Paul is showing that fragrance for men doesn't have to be traditional and with the surge of metrosexuality, traditional is the last thing Fleur du Male is. This is the first time that orange blossoms have been used in a male fragrance. Orange Blossoms, a florally citrus scent, has dominated the female fragrance world. So will Fleur du Male prove to continue breaking new ground by being a hit when it makes its debut on the shelves on Jean Paul Gaultier's boutique next March?

I'm not sure what I think of a citrus male fragrance, but for me it may bring back my memories of playing soccer during my youth and eating oranges with my male teammates at half time. As for the white male bust the fragrance comes in, I think it is excellent marketing in a fragrance industry dominated by dark colored bottles. Many times it pays to be innovative and a "rule" breaker.

December 29, 2006

L’Oreal and Clarins: Fragrance powerhouses struggle to keep consumers interested

For a long while the only scent I would wear was Red Door. However, I’ve found that in each season of my life, my preference towards a certain fragrance changes. While Red Door remains my "fall back" scent, I’ve stopped repeatedly only buying that scent and venturing out to discover new fragrances to suit me.

I’m not alone in my less than loyal approach to fragrances. Many years back, if you purchased a certain brand or fragrance, it became your signature scent and one you would replenish each time the bottle went dry. Now perfume addicts everywhere are moving out of their comfort zone of just one fragrance or brand and moving on to having a menagerie of scents in their collection, not remaining loyal to any one in particular.

Due to our fickle nature, perfume powerhouse brands like L'Oreal and Clarins are seeing a decline in their sales figures month after month, making them race to the drawing board to start over and reconfigure their marketing tactics. Not only their marketing tactics, but creating new scents to keep their consumers happy.

Continue reading "L’Oreal and Clarins: Fragrance powerhouses struggle to keep consumers interested" »

January 8, 2007

Beauty Review Roundup

Joico K-Pak Smoothing Balm
5 out of 5 Stars

Joico's Smoothing Balm is a hair product that is meant for straightening and protecting your hair, while being humidity-resistant. It is heat activated and comes in a 200ml bottle.
It has a yummy light guava (yet coconut) scent and a creamy texture that looks thick, but as you rub it in your palms, is thin to the touch. I only needed a dime size amount for my just-past-the-shoulder length hair…Read more.

Maybe Baby by Benefit
4 out of 5 Stars

This oh so pretty fragrance has Top notes of apricot and white ginger; Middle notes of water blossoms, lychee, bergamont and Base notes of white musk and warm peach…Read more.

Shea Butter Soap by Hollyrose Aromatherapy
3 out of 5 Stars

The soap was larger than expected and I loved the "Handmade" imprint. Holly's custom Aromatherapy blend is a mix of peppermint, sweet orange, bergamont, lavender and rosemary. I absolutely loved this scent. When using this soap in the shower, the scent was really refreshing and invigorating…Read more.

Brown Sugar Scrub from Bath and Body Bliss
4 out of 5 Stars

When you are pregnant, scents are a love hate affair, especially if they are food-related. Some immediately send you running for the bathroom, while others can create some pretty strong cravings. So was the case when I received some products from Bath and Body Bliss. As soon as I opened their Brown Sugar Scrub, immediate memories of Mulling Spices and wonderful Holiday memories came flooding back…Read more.

January 12, 2007

Christina Aguilera: Developing a fragrance line with Proctor & Gamble

Add another celebrity to the mix in the fragrance industry. Christina Aguilera has signed a long–term deal with Proctor and Gamble Prestige Products to create a fragrance line in her name. Aguilera, a Grammy winner and popular singer-songwriter, P&G feels Aguilera targets a demographic they are looking to market to according to Women’s Wear Daily.

Aguilera’s deal comes on the heels of many other recent announcements of celebrities launching fragrance lines such as Gwen Stephani, Kylie Minogue and reportedly Kate Moss. There were 37 celebrity-endorsed scents over the last few years and the trend continues to surge. P&G says that they signed with Aguilera not to keep up with the trend, but because they wanted to reach a demographic and that the loyal fan base of Aguilera that is part of that demographic.

In a previous post I mentioned the surge in celebrity fragrances, but I have to wonder if soon the market will see an over saturation of it. While Jennifer Lopez has show staying power with her fragrance, will the over abundance of celebrity fragrances dilute the success of each new celebrity brand that makes it onto the shelves?

What do you think?

January 24, 2007

Intimately Beckham line to launch in US

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Is this really a surprise? With the announcement of David Beckham signing a contract with the Los Angeles Galaxy and the Beckhams already house hunting in LA, it was only a matter of time before they began promoting and launching their Beckham brand here in the US.

Intimately Beckham is a his and hers fragrance line that is insanely popular in the UK. Intimately Him has notes of bergamot, grapefruit zest, cardamom, violet, nutmeg, star anise, sandalwood, patchouli and amber. While Intimately Her offers notes of white flowers, bergamot, rose petals, Casablanca lily, tuberose, orange blossom, vanilla, sandalwood and musk.

The Beckham's are going to be signing a $9 million dollar deal to launch the fragrance line here in the states and Victoria Beckham is said to have signed a $6 million dollar deal to design handbags and shoes in the US, as well.

February 1, 2007

What's New in Beauty: February Product Launches

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Tarte Cosmetics--Inside Out nutraceutical lipgloss, Sunburst Beaded Bronzing Lotion

Unilever--Dove Pro-Age (Skin care line)

Calvin Klein--Euphoria Blossom (fragrance)

Vera Wang--Truly Pink (fragrance)

Serge Lutens—Rousse (fragrance)

Smashbox--Limited Edition Tokidoki Collection (cosmetic line)

Rimmel--Underground (cosmetic line)

M-A-C Cosmetics--Raquel Welch Beauty Icon Collection, Barbie loves MAC

Guerlain--Terracotta Spray Bronzing Powder Mist

Balmain--La Mome (fragrance)

Chanel--Les Exclusifs de Chanel (fragrance) *Available at 16 select Chanel boutiques and Bergdorf Goodman.

Do you have a beauty product launching this month? Please be sure to let us know so that it can be added to this February calendar.

February 13, 2007

Josh Holloway is the new face of Cool Water Cologne

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Josh Holloway is pure bad boy, yet immensely sexy. Being on Lost, where he is on an island surrounded by beautiful aquatic waters where his rugged good looks and bad boy charm make me tune in each week, somehow make perfect sense with his new label as spokesmodel for Davidoff’s Cool Water Cologne worldwide.

Cool Water Cologne, known as the perfume that launched a thousand other aquatic perfumes, is fresh and crisp with notes of lavender, menthe, iris and musk. It’s a fragrance I’ve loved on a man since my younger days. Holloway who prior to his acting credits, was a model, is the perfect match for this fragrance.

February 14, 2007

L'Artisan Parfumeur Venturing into organic skin care

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French brand L’Artisan Parfumeur is venturing into skin care with an organic line based on the Himalayan nard plant Jatamansi. Jatamansi is wrapped in essences of blue chamomile, saintwood and rose, as well as, jojoba extracts and is said to be an herbal-scented luxurious fragrance to wrap your body in with this skin care line.

The Jatamansi plant is said to have healing and relaxing properties and is used in Ayurveda, an Indian practice that deals with the measures of healthy living, along with therapeutic measures that relate to physical, mental, social and spiritual harmony. L'Artisan Parfumeur’s Jatamansi skin care line has received organic certification by France's Eco Cert. Jatamansi consists of a Body Oil, Shower & Milk Bath and Body Cream.

Jatamansi will be launched in the US next month. It is currently available in France and the United Kingdom. An eau de toilette based on the skin care line will be available in May.

February 15, 2007

Chanel Launches Les Exclusifs de Chanel

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Les Exclusifs de Chanel is the new fragrance from Chanel marking key dates and places from the legendary life of Coco Chanel. As reported by Jason Jobson in my interview with him last month, Les Exclusifs will include 10 fragrances of which 4 existing fragrances will be relaunched and then there will be 6 new ones.

The 4 existing scents that will be relaunched are No. 22, Gardenia, Bois des Iles and Cuir de Russie. The six new scents will be Eau de Cologne, 31 rue Cambon, No. 18, Coromandel, Bel Respiro and 28 La Pausa. These scents range from floral to oriental to a fresh clean scent, which is sure to captivate the hearts of all perfume addicts. Each fragrance comes in identical 200ml and 100ml bottles with magnetic caps.

Les Exclusifs launched this week at 16 select Chanel boutiques and Bergdorf Goodman in New York. You can read all about Aromascope’s Blogger, Ina, first hand account of what each scent is like when she went to her local Chanel boutique to try the fragrances out for herself. From her review, it sounds like Les Exclusifs will be a success.

February 16, 2007

Kate Moss Fragrance Deal With Coty Confirmed

After months of speculation about a possible deal between fashion model Kate Moss and powerhouse beauty brand, Coty, today it was confirmed that Moss has indeed signed a long term contract to create a house of fragrances under her name. The fragrance line itself has yet to be named, but the fragrance concept is said to be a smokey rose and black undertones with a vintage English feel.

This comes at a time when celebrity fragrances have inundated the market and caused over saturation to the point of declining sales. With so many celebrity fragrances amid designer fragrance launches, retail shelves can only hold so much, making retailers pick and choose which brands will grace their stores.

While celebrity fragrances duke it out, classic and designer scents are beginning to make a comeback according to WWD. Celebrities come and go, and while JLo has proven staying power, can you imagine wearing her scent 30 years from now? It is classics like Chanel and Elizabeth Arden that have the track record of being “in” no matter which celebrity is all the rage at the time.

Continue reading "Kate Moss Fragrance Deal With Coty Confirmed" »

March 5, 2007

Beauty Review Roundup: Hair, Fragrance & Concealers

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Korres Hair & Scalp Scrub
5 out of 5 Stars

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Between my pregnancy hormones wreaking havoc on my skin and hair and this super cold winter weather, my scalp is so dry. This was the first time in my life that I actually had dry skin coming off my scalp into my hair. I was mortified. I tried so many deep conditioners hoping that it would resolve the issue, but unfortunately the outlook for flakeless hair was looking dim. Then I received a boxload of products from Korres, one being their Hair and Scalp Scrub, an intensive treatment with green silt and corallina oligoelements..Read More.

Love N.1 from The Soul Collection
4 out of 5 Stars
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Love N.1 is a handcrafted (by Andrea herself) organic perfume available in a base of organic jojoba oil or organic grape alcohol. It is available in an eau de parfum spray, body oil and whipped body butter. The fragrance is comprised of: Cocoa Absolute, Pink Lotus, Cassia, Sandalwood, Patchouli, Tuberrose, Rose (Turkish) Vanilla and Blood Orange...Read more.

Max Factor Erase Secret Cover Up
4 out of 5 Stars

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The color I tried out, was perfect for my skin color. I received Medium, which is for cool and warm tones. I fall somewhere in between. I loved that I could “erase” some of the ruddiness to my skintone and cover those red blemish scars on my chin. I also loved that the color blended with my skin, not making it obvious that I had concealer on. I’ve used concealers in the past that just looked orange, cakey and just plain obvious...Read more.

Absence by Jane Iredale
4 out of 5 Stars

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Once I applied Absence prior to using my Liquid Minerals, I noticed a big difference. While Absence feels thick and balmy at first, it absorbs into your skin and becomes lightweight, just like the Liquid Minerals. I then used the Liquid Minerals over it and brushed on the Pure Pressed Powder (review to come). My face looked matte, with no shine present...Read more.

March 7, 2007

Jennifer Hudson: New Spokesmodel For Avon’s Imari Fragrance

I’m sure Simon Cowell is just wishing that Jennifer Hudson would’ve made it all the way through with American Idol now that she is has become a household name. Her celebrity status has outshone all of the Idol winners combined. Not only did her star shine in Dream Girls, soon after winning an Academy Award for her role, now Avon has scooped her up as spokesmodel for their best-selling fragrance.

Imari, a perfume that has been part of the Avon line for 20 years, is described as petal-light flowery overtones that grace an opulent oriental blend of wood, amber and vanilla. The Imari line comes in an anti-perspirant deodorant, shimmering body powder, perfumed skin softener, body lotion, bath & shower gel, Eau de Cologne spray and Eau de Parfum Cologne Spray. This August Avon will be launching Imari Seduction in the US.

Continue reading "Jennifer Hudson: New Spokesmodel For Avon’s Imari Fragrance" »

Fresh: Creating The Future Traditions Of Beauty

Fresh is the beauty brand that was created by a husband and wife team in 1991. Their lines includes everything you need in beauty products from makeup to skincare to fragrance. I love how Fresh has taken the well-rounded approach to their products. By this I mean, they don't create a product that just sounds nice, it is a product that delivers on its promise, has packaging to match the feeling of the product and creates a multi-sensory experience that is not soon to leave your thoughts.

Here are some of the products that are new to the Fresh line, do post a comment if you have tried any of them and let us know what you thought.

Hesperides Eau de Parfum Top layer sparkles with Italian lemon, orange and grapefruit to give it a bright citrus zest. The middle layer bubbles with effervescent bergamot, lotus flower and transparent jasmine. The bottom layer warms with rhubarb, musk, and peach to enhance the sensuous yet sweet hints of this accord.

Hesperides Bath & Shower Gel and Hesperides Body Lotion Contains grapefruit extract and vitamins C and E revitalizes and gently cleanses the skin. It is enhanced with shea butter and lemon extract while capturing the citrus notes found in the Hesperides Eau de Parfum.

 

Hesperides Soap Pure vegetable oil base enhanced with nourishing shea butter. The soap is milled twice making it dense, luxurious and long lasting.

 

 

Continue reading "Fresh: Creating The Future Traditions Of Beauty" »

March 22, 2007

Sniffapalooza, March 31. For Fragrances Lovers

Sniffapalooza is an event-based group of fragrance aficionados that originated in New York City and now unites perfume passionatas from around the world. What started as a small group of women getting together to shop and share their enthusiasm for fragrance, has grown into a phenomenon that has attained national recognition through CBS MarketWatch, The Wall Street Journal, Women's Wear Daily, and WWD BeautyBiz.

Sniffapalooza is the creation of Karen Dubin, and now with the collaboration of Karen Adams, the event is reaching new proportions. Sniffapalooza occurs several times a year and draws hundreds of kindred spirits, both men and women, and spans an age range of 16 to 76. Members meet perfumers, representatives from fragrance houses, fragrance journalists and authors, they preview new launches, are privy to special motion picture screenings, and participate in fragrance workshops.

Past events have been held at Bergdorf Goodman, Barneys New York, Henri Bendel, Takashimaya, L'Artisan Perfumeur, Lafco NY, Le Labo, Bond No. 9, and Aedes de Venustas. In February 2007, Ron Robinson at Apothia of Fred Segal/Melrose hosted Sniffapalooza for its West Coast Premiere. Sniffapalooza in NYC on March 31st/April 1st will have its biggest attendance yet with 125 fragrances lovers taking part. This event is currently sold out, but you can check out their website for details on future events.

I recently got to speak more in depth with Karen Adams regarding this event that I know many of my fellow Beauty Bloggers rave about...

Continue reading "Sniffapalooza, March 31. For Fragrances Lovers" »

March 27, 2007

Hair Style Trends: Texture Is Back Without The Smell!

As we begin the Spring and Summer months there’s a new hairstyle trend becoming more noticeable to go along with the season’s fresh and sassy style: texture. The textured look isn’t just curl, it’s anything from volume and lift to soft waves and extreme curls. This new trend had me thinking about adding life back to my hair, which is currently pin straight. In the past I used to perm my hair for texture. I know what you are thinking, “A perm?” Yes, a perm, and perms are not what they used to be—smelly, poodle curled, brittle hair.

I know, even the thought of smelling like a skunk for several days is nothing short of appealing, but I recently found that Zotos has come out with a new perm formula called Texture EFX that is the perm minus the smell. I currently use a few Zotos products, so I am always checking out their site to see what’s new. Texture EFX’s has two formulas, one for normal and resistant hair and one for color treated or previously permed hair so that women who chose to also color treat their hair can also perm their hair without worrying about fading and breakage. Both of the formulas use the cysteamine chemistry technology to produce healthy curls full of shine and texture. A fortifying splash is also introduced during the process to strengthen hair and eliminate that traditional odor from yesterday’s perms. So there goes that notion that perming your hair means living in isolation until the smell has disappeared. Another benefit is that the color treated formula processes in as little as 2-3 minutes, which is nothing short of amazing.

The processing tools that you can use with this product are also not set to the typical time-consuming perm rods of the past. You can get creative using bridal tulle, large bender rods and even aluminum foil to accomplish a variety of textured looks. If you are interested in achieving this no-smell textured look, be sure to discuss it with your stylist, as they can purchase it at Sally’s Beauty Supply for about $6. So no odor, great price and I can have a long lasting textured look in under 5 minutes? I’m sold.

April 17, 2007

Pure & Petal: Fragrance For Your Hair

So you shampoo your hair and wish to keep that fresh smelling fragrance all day long. Most of us would love to have fragrance for our hair, but without drying it out or weighing it down. Elizabeth Pyshnov, owner and creative mind behind Pure & Petal hair fragrances, felt the same way and decided to do something about it.

Pure & Petal, located in Canada, is the one online store that women seeking gloriously smelling hair can flock to without the worries that they are adding product to their hair that will alter their hairstyle, weigh it down or frizz it out with any drying alcohols. This also means that there is no alcohol-related smell, as you would get with a typical perfume. The Pure & Petal hair fragrances contain silk protein, Vitamin B5 and are silicone-free and alcohol-free.

Having tried this product myself when the company first launched in November of last year, I can tell you that I absolutely think Elizabeth’s product is genius. The mist itself is very light and the scent is not overpowering. You spray it on about 8 inches away from your head once you are done drying and styling your hair. The fragrance lasted most of the day and had absolutely no negative effects on the condition of my hair.

Pure & Petal offers 4 fragrances: Linden Blossom, Sublime Citrus, Summer Passion and Heavenly Clean. My favorite is Linden Blossom, which is a combination of the linden blossom and grapefruit. Heavenly Clean comes in second, literally smelling like I just washed my hair.

At the beginning of this month, Pure & Petal began selling its hair fragrances at retail outlets in Canada. Soon we will be able to find them at retailers here in the states. For now, we can still order them online, and believe me, I’m sure you will love this product as much as I do.

April 27, 2007

Avon and Christian Lacroix Introduce Signature Fragrances

Avon sure is doing some major collaborations for its brand these days. While Avon is a MLM and direct sales company, those who turn their nose up at such companies really need to look beyond stereotypes and admire Avon for their ability to be innovative. And honestly, I think many other niche beauty direct sales companies should pay attention to Avon and follow suit.

From the Avon News Room:

Avon Products, Inc. today announced a collaboration with French couture fashion designer Christian Lacroix and with Interparfums, its worldwide fragrance licensee, to create two signature fragrances, Christian Lacroix Rouge (for women) and Christian Lacroix Noir (for men), bringing Avon consumers worldwide the opportunity to experience Christian Lacroix through a fragrance that reflects the designer's originality, creativity, sophistication and elegance. Christian Lacroix Rouge and Noir will launch globally in 2007, debuting in the UK in September. In the US, Christian Lacroix Rouge will launch in November 2007, followed by Christian Lacroix Noir in February 2008.

Avon has been heightening their premium fragrance offerings over the last year with select partnerships and alliances. This exclusive collaboration with Christian Lacroix gives Avon the extraordinary opportunity to create elite designer fragrances for its fragrance portfolio, and bring a premium range of fragrances imbued with high fashion to the Avon consumer.

Christian Lacroix Rouge and Christian Lacroix Noir, both created by the perfumers at IFF, are striking, audacious and provocative, reflecting Christian Lacroix's original haute design sensibility. Christian Lacroix Rouge is a strikingly bold floral chypre with exuberant top notes of wild red peony blended with zesty citrus accents. Rouge's heart is rich with modern florals with a drydown consisting of warm, passionate notes such as cashmere woods, patchouli and musks. Christian Lacroix Noir is an elegant fougere design with fresh and spicy topnotes of ginger and saffron. Noir's heart consists of cardamom and textured orris with a drydown composed of a woody blend of cedarwood and vetiver. The luxurious packaging is distinctive of the House of Christian Lacroix, reflecting a passion for embroidered motifs with the bold use of red and black.

"Avon believes all women should have access to great style and fashion, and by bringing Mr. Lacroix's creations to the Avon consumer, we are helping women feel more special, and more beautiful," said Geralyn Breig, Senior Vice President and Brand President for Avon Products, Inc. "Avon is the global beauty company unmatched for its understanding and appreciation of its clients' sensibilities and aspirations. Together, Avon and Christian Lacroix will enhance and realize their respective visions, expanding their objectives of offering inspiring and quality fashion to women everywhere."

"I consider that every woman is a red carpet star and nothing gives me more pleasure than celebrating their individuality: their inner spirit, their seductiveness, their lives and loves," adds Mr. Lacroix. "By partnering with Avon, the company whose heritage is a virtual celebration of women, I can connect with women everywhere. I envision Rouge becoming the Avon woman's signature, one that's utterly feminine yet mysterious and bold."

Born in Provence, France, Christian Lacroix studied at both Paris' prestigious Sorbonne and Ecole du Louvre with the ambition of becoming a museum curator. Then destiny intervened: influenced to draw, Mr. Lacroix shifted his focus to haute couture, eventually establishing the House of Christian Lacroix in 1987. Today, its brands are sold in over 60 points of sale in France and 1,000 points of sale worldwide. Distinguished by their exuberant patterns, sensuality and attention to detail, his designs have been coveted by A-list celebrities, including award winning actresses and singers.

Christian Lacroix's imprint is apparent in every phase of Rouge's development: the scent, the packaging, even the name. Says Mr. Lacroix, "I believe fragrance reveals a woman's character even more than fashion. I was inspired by my love of red to create a powerful and fiery fragrance, the ultimate accessory embodying the energy of life, sensuality and passion." For men, the color black inspires mystery, elegance and desire.

Christian Lacroix's Rouge and Noir will be featured in the company's brochure, which is distributed through over 5 million Avon Representatives around the globe.

July 19, 2007

Summersent: The Fragrance Of A Dream

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Summersent is an ethereal floral fragrance based on a fairytale, mystical bloom. Designed as a celebration of beauty, intelligence, grace, vision and individuality, Summersent is a tribute to femininity.

The inspiration for Summersent is a rare, guarded flower never before used in the fragrance industry. The robust scent of the secretive flower bloom is blended with heart notes of Italian jasmine, Moroccan orange blossom, cassis flower and genet for a rich floral bouquet. A light infusion of mandarin provides a sparkling top note. Fresh petal “greenness” enhances the magical quality of the scent and a blend of white musks intertwined with a honey nectar accord provides a haunting dry down.

Summersent comes in an exquisite glass bottle with sparkling hand-applied Swarovski crystals, Summersent parfum is capped in a crystal dome for optimal pulse point application.

Summersent is the first launch from Marjorie Midgarden Fragrances LLC and is available at Takashimaya NYC, Von Maur stores, and www.vonmaur.com.

Summersent Media Contact:
Ivy Cartagena: Pierce Mattie Public Relations Beauty Division

July 24, 2007

A New Reason To Smile

You're having a bad hair day, you’re late, and suddenly without warning your umbrella just breaks leaving you stranded in the middle of a torrential downpour so now you’re also sopping wet. It’s moments like these that sometimes make it a little hard to just put on a happy face.

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Luckily though, there’s Smiley, a line of French beauty products infused with antidepressants, now available online. Taken from pure cocoa extract the formula contains Phenylethylamine, which sets off a feeling of joy or euphoria, and theobromine, which blocks adrenaline, decreasing the affects of stress.

As part of your self-prescribed happy therapy, choose from a perfume, tanning simulator, body gel, shampoo and body wash, bath tablets, and body lotion. The line also offers a deodorant, so on a hot day everyone else will be smiling too.

The Smiley line also offers to contribute a percentage of its sales to the Smiley World Association, an organization that assists terminally ill patients, children, the unemployed, drug addicts and the homeless. Just knowing that you’re putting a smile on somebody else’s face should already add a little spring in your step.

So put on a little Smiley in the morning and prepare to face anything that might come your way. Angry bosses, long lines, and traffic jams have nothing on you.

Photo Credit: Smileybeauty.com

September 13, 2007

Tom Ford's Fragrance For Men Ads: Sex Sells

As I was reading through the blogosphere today, I stopped dead in my tracks when I saw this post on one of my favorite beauty blogs, BellaSugar. Tom Ford's ad campaigns for his Fragrance For Men are about to debut in the fashion and beauty magazines as his fragrance launches on September 24th...but will sex sell?

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The ads are something you would find in Playboy or the like (the above picture is the G version), definitely not something you expect to see displayed at you local retail outlet selling the fragrance. While Tom Ford exudes sex appeal, and I honestly don't know one woman who doesn't think he is sexy, I'm surprised that he would push the envelope this far. Ford is extremely creative and talented, yet these ads spell tacky with a capital T. Sure, they are not meant to appeal to women, it is a men's fragrance after all, but does Mr. Ford believe that a fragrance bottle between a woman's thighs that is about a centimeter shy of being considered porn, will garner him success with his first fragrance for men?

He's definitely gotten attention for these ads, mainly from women like myself who are just a little put off by them. However, maybe he is on to something. Women and men are different in the way they shop. For women, it is emotional and for men it is about meeting a need. Men are visual creatures, as well, and these ads definitely speak to them (maybe Tom has taken a page from Hugh Heffner?)

You can get an idea for the ad images by visiting Tom Ford's website.

What do you think? Will the adage be true--sex sells?

September 25, 2007

Bond No.9 Captures The Essence Of Andy Warhol In Silver Factory

The Silver Factory, also known simply as "The Factory" was in operation from 1964–1968, Andy Warhol’s original studio, hangout, and club central, located in a nondescript building on East 47th Street, of which acquired visual uniqueness with its aluminum-foil walls. These walls evoked silver-backed mirrors, emblems of the narcissism that suffused the times. The Silver Factory served as a galvanizing forum for artists, silkscreeners, actors, filmmakers, debutants, activists, hustlers, and misfits, all of whom somehow contributed to the creativity. It was here that Warhol emerged as an avant garde filmmaker, pop art progenitor, and all-around superstar.

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Bond No.9's Warhol-inspired fragrance, Silver Factory, is that of an ambiguous male-female gender. Silver Factory is a smooth, smoky, spicy blend of interlacing incense (a key scent of the ‘60s), wood resin, and syrupy, seductive amber. It has a heart of jasmine, iris, and violet—a scent that Warhol was especially fond of. These slightly dissonant florals combine to evoke a metallic effect—that of warmed-up, molten silver. For the merest hint of coolness, a handful of cedarwood is thrown in.

Like all Bond No.9 fragrances, their bottles are a work of art. Much like Warhol's mission to challenge the world to see art differently, Bond No.9 takes on that challenge by creatively capturing Warhol's essence of being in both Silver Factory's fragrance and in the design of the bottle. The slender bottle, with a background of textured silver (so fashionable this season), displays a unique graphic inspired by the Campbell’s Soup Can design in bold colors as created by Warhol in a series of his colored Campbell Soup Can silkscreen paintings in 1965: dissonant blocks of turquoise and purple, with the distinctive Campbell’s script in mustard yellow.

Silver Factory will be available in December for $230 for 3.4oz. Available only in a 100 ml flacon, Andy Warhol Silver Factory will be sold at Bond No. 9’s four New York boutiques, at www.bondno9.com, at Saks Fifth Avenue nationwide and at saks.com

May 30, 2008

Beauty Pro: Make A Salacious Summer Statement

With Memorial Day come and gone, the unofficial start to summer is upon us. Before you head to the beach, it’s time to groom some unkempt [bikini] areas, get your body bronzed and dress up your beach wear for a trip to the shores that will rival summers past.


Polka-Dot No More
For the most sensitive spots on a woman, shaving and waxing can cause several problems, including rash and unwanted bumps. After months of dieting to fit into your bikini, this is the last look you want when sporting a “barely there” two piece. Min New York offers Solution2 Rollerball, an innovative post-shaving and waxing treatment that uses an advanced blend of liquid aspirin and organic spearmint to tighten pores and prevent redness, alleviating razor bumps, ingrown hairs and general skin irritation.
Available at www.MiN.com; $20.00

 

Bronzed Babe
Waxing “down there” is only half the prep for your day in the sun. Unless you’ve been lying in damaging tanning beds, chances are you could use a little color to help camouflage dimples and accentuate all the right curves. JOICO Skin Luxe Golden Shimmer allows you to show off your tan in its entire golden splendor, without the harmful effects from sun exposure. This luxurious, coconut-scented lotion builds an even, natural-looking tan without the dangers of sun bathing, while imparting a light touch of sexy, tan-enhancing shimmer on the skin.
For retail info, call 1-800-80-JOICO or visit www.JOICO.com; $15.95

Continue reading "Beauty Pro: Make A Salacious Summer Statement" »

October 28, 2008

Aerin Lauder Launches Her Newest Fragrance: Amber Ylang Ylang

In creating Private Collection Amber Ylang Ylang, the second fragrance in her Private Collection, Aerin Lauder drew inspiration from the luxurious simplicity of her own private world. The fragrance captures the essence of an enjoyable evening in a warm, inviting room filled with the luxurious textures of wood, velvet and cashmere in browns and golds.

 

Rich with texture and surrounded by warmth, Private Collection Amber Ylang Ylang subtly evokes the legendary fragrances of the past yet invites you into an intimate, private world of today. From deep within this very modern, warm, luminous fragrance emerges a carefully crafted bouquet of Golden Amber, Ylang Ylang, Bulgarian Rose, Honey, Incense, Vanilla and Sandalwood.

This radiant fragrance was masterfully created using two of the rarest, most expensive ingredients in the perfumer’s palette. Built around the precious Ylang flower and iconic Amber, the fragrance is at once warm, inviting and radiant. The fragrance weaves through a journey of rich olfactive sensations, unfolding from light to deep, capturing the magical spirit of these prized notes.

At first breath, Private Collection Amber Ylang Ylang tantalizes with sparkle and allure. Evoking instant joy, Italian Bergamot provides its fresh, citrusy scent for brightness. Geranium Oil continues to uplift, with its green and rosy effects, while Ylang Absolute, the most intense and sensual grade of Ylang essence, offers the diffusive power of its captivatingly elegant and spicy floral note.

At the heart of the fragrance is a mosaic of voluptuous florals and spices that deliver intrigue and sophistication. The ultimate symbol of femininity - Bulgarian Rose Absolute is both luxurious and mysterious. The addition of Cinnamon SFE, for which premium Cinnamon Ceylon was extracted through SOFTACT technology to obtain the most precise, natural rendition of the spice, imparts warm, soft sensuality.

Finally, the rich, mysterious and spicy notes of precious Incense entice with the feeling of serenity and exotic indulgence. The fragrance dries down with a luminous finish, illuminating the golden richness of Amber. Its smooth, creamy depth intertwines with the warmth of prized Sandalwood and luscious Vanilla Bean. The lasting effect celebrates the rich, the delectable and the divine.

Private Collection Amber Ylang Ylang is available for purchase beginning in November at www.esteelauder.com and specialty doors Saks Fifth Avenue, Neiman Marcus, Bloomingdales and Bergdorf Goodman.

Copyright © 2008 Beauty Pro. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, on a site giving proper attribution back to our blog or directly on Beauty Pro, the site you are looking at is guilty of copyright infringement.

November 4, 2008

Holiday Beauty: Bond No. 9 Fragrance Collection

Bond No. 9 has conjured up quite a luxurious collection of perfume for the Holiday season and as you can see, we're not only talking about the fragrance itself, but these gorgeous bottles as well. Prepared to be dazzled with the "sparkle" of the season, as each Swarovski Crystal adorned flacon exhibits the brilliance and shine you can only find during the Holidays. Do you think this collection will make the perfect gift for that Bond No. 9 enthusiast?

 

Bleecker Street: A gourmand oriental mingling of patchouli, cassis, caramel, woods, and musk.

 

 

 

Swarovski All Stars: Eau de New York: citruses, cyclamen, jasmine and vetiver. Chelsea Flowers: peonies, magnolia androse. Chinatown: peach, gardenia, tuberose and sandalwood.

 

 

 

Crystallized Amphora: Although not found on their website, Bond's 42 oz amphora vitrineis covered with 16,500 hand-applied platinum Swarovski stones, has an elliptical mirror with honeycomb base and the Bond No. 9 signature and a handy golden spigot. You can chose from any of Bond's 32 scents for it. This gorgeous vitrineis comes in a white patent leather gift case, also adorned with crystals.

You can see this collection and more at www.bondno9.com

Copyright © 2008 Beauty Pro. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, on a site giving proper attribution back to our blog or directly on Beauty Pro, the site you are looking at is guilty of copyright infringement.

December 12, 2008

Amanda Lepore's Fragrance Launch & Photoshop Controversy

 

 

We all have our bad beauty days...hair just won't work with you, bags under the eyes and is that a new wrinkle on your forehead? We've all been there and we've all secretly thanked Adobe for the magic of Photoshop. However, Amanda Lepore's launch of her fragrance Amanda has not only given the most popular transexual on the planet a few minor adjustments here and there..it seems to have created a new look for her overall. She looks flawless here, no? Now what happens when she's not photoshopped?

Continue reading "Amanda Lepore's Fragrance Launch & Photoshop Controversy" »

February 3, 2009

Christina Aguilera Launches New Perfume 'Inspire'

WPR%20Inspire.png It seemed like only yesterday that Christina Aguilera released her self-named first fragrance under the slogan, “Sometimes, It’s All You Need To Wear” and taunting us on-screen with her porcelain skin. Her sequel fragrance, INSPIRE, is now in stores to continue her capitalization of the perfume market. Inspire is about elegant and enduring sexiness with a olfactory mixture of fruit notes and the scents of tuberose, freesia and gardenia. Inspire is made and distributed by Cincinnati-based mega corporation Proctor & Gamble. The fragrance comes in a teardrop-shaped bottle with decorated silver cap in Christina’s signature red. The entire INSPIRE presentation is sexy and confident: look for a playful pop art pattern inside the box.

Continue reading "Christina Aguilera Launches New Perfume 'Inspire'" »

February 5, 2009

Beauty Marketing: Kylie Minogue Launches Couture

kylie_minogue_couture_perfumeCelebrity-branded perfumes continue to be a strong trend in the fragrance industry. With four other fragrances under her belt, Kylie Minogue has just launched her latest new fragrance Couture for women by Coty (the perfume house also known for perfumes from Celine Dion and Jennifer Lopez.) Kylie has taken inspiration from the runway to her new floral–musky scented perfume. The fragrance is a stimulating blend of aromas with amarena cherry, lemon blossom and vintage violet; heart scents are exotic ylang ylang, night blooming jasmine and passionflower while the base notes are comprised of musk ribbons, which provide a cashmere effect, vanilla sorbet and white cedarwood. It is an all encompassing blend of elegance and sophistication. The note of natural ylang-ylang is known to open up pores and sinuses, to make you feel as great as you smell!

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March 24, 2009

Fragrance PR: YSL Launches La Nuit de l'Homme

YSL has just launched their newest fragrance, La Nuit de l’Homme. It's a fragrance that has the scent of classic masculinity, but is a little more edgy, daring and sensual than the original L’Homme. This oriental fragrance features notes of bergamot, cardamom, lavender, vetiver, cedar and coumarin, creating a seductive scent for night.

Continue reading "Fragrance PR: YSL Launches La Nuit de l'Homme" »

March 25, 2009

The Powder & the Glory -- Movie About Cosmetic Pioneer Rivals Arden and Rubinstein

Who doesn't love a fashion diva rivalry?  The Powder & the Glory, a movie detailing the story of two of the most successful cosmetic pioneers in America, will aired last night on PBS, just in time for March's Women's History Month.
 
The Powder & the Glory tells the tale of Elizabeth Arden and Helena Rubinstein, both of whom are immigrants to America in the early 1900s, and their revolutionary work on makeup, skincare and beauty, which birthed what is today a $150 billion health and cosmetics empire.  Before their rise to the top, makeup was reserved only for actors and prostitutes, but Arden and Rubinstein shook up the beauty industry and encouraged women to feel differently about applying a little rouge on their faces.  However, their passion for makeup didn't bring them close as friends, it instead made them bitter rivals who although they lived just blocks from each other in New York for over 50 years, never actually met.

Continue reading "The Powder & the Glory -- Movie About Cosmetic Pioneer Rivals Arden and Rubinstein" »

April 8, 2009

Men's Grooming PR: Tom Ford Launches Tom Ford Extreme

For those men searching for the perfect scent this spring, try Tom Ford’s new Tom Ford Extreme. His first signature scent was based on a blend of traditional elements in nature, while his new fragrance is pure luxury. Combining the fragrances of rich Cedarwood, Black Truffle, vintage Patchouli, Black Italian Fig, and Persian Lemon, your senses will be awakened by the sensual scent. There are hints of sweet and tangy, and tart citrus smells, combined with notes of straight out of nature – such as plum, violet and sandalwood, creating a masculine, yet sexy aroma. Creatively, Ford also infused essences of rum, caramel, vanilla, and luxurious black truffle, to create a scent that truly stands out amongst those on the market today. The new fragrance will also be available in an after-shave splash and balm, as well as eau de toilette. Not only will this fragrance be great for spring and summer, but will carry you far into fall and winter.

Photo Credit: sybarites.org

Tags: Beauty PR

Copyright © 2008 Beauty Pro. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, on a site giving proper attribution back to our blog or directly on Beauty Pro, the site you are looking at is guilty of copyright infringement.

April 22, 2009

Beauty PR: Uma Thurman is the New Face of Givenchy

With high profile personalities constantly taking over and linking themselves to clothing collections, perfumes, shows, and other various products, it seems like no product or service these days can avoid being branded by a celebrity. And why not, celebrity endorsement is a solid PR strategy… especially when paired with the right celeb. The ever-famous fashion house, Parfums Givenchy has just released that Uma Thurman is set to be the new face for their perfume.

Continue reading "Beauty PR: Uma Thurman is the New Face of Givenchy" »

May 26, 2009

Beauty PR: Marc Jacobs Launches New Fragrance--Lola

After the long success of Marc Jacobs' Daisy, he is coming out with another vampy perfume personality to add to the mix: Lola. Jacobs’ told WWD, “Where Daisy is more innocent and sweet, Lola is more sensual - the name conjures up a flirtatious, warm spirit.” 

I am loving the name and the bottle (which differs according to it’s size.) Lola is fruity and floral, beginning with notes of pink pepper, pear d'Anjou and ruby, and leaving lingering hints of peony, fuschia, roses, geraniums and vanilla. Bloomingdales will carry the fragrance exclusively for one month starting in August. After August, the fragrance will be available at major department and specialty stores and go global. Are you anticipating this new scent?

June 1, 2009

Georgio Armani and Nichole Miller Launch New Fragrances this Fall

I always look forward to the fall, maybe it’s the newly anticipated trends or in this case the new launch of designer fragrances. This fall, both Georigo Armani and Nicole Miller are planning on releasing new scents.

Georgio Armani's newest fragrance is setting to launch this September. The new fragrance will be a more floral scent with exotic fusions of Sicilian Clementine, pear, ginger, Egyptian jasmine, saffron, loukoum rose and patchouli. According to WWD, he wanted "To do a real tribute to femininity, a big thank you to all the women who have inspired him over the years," claimed Jean-Pierre Charriton, president of Armani Parfums worldwide. Armani is hoping that this new fragrance will become a classic. Armani also designed the bottle himself, with an art-deco inspired circular gals decanter, with rivets along the side. Look out for the huge print and TV campaigns that will be released towards the end of summer.

Continue reading "Georgio Armani and Nichole Miller Launch New Fragrances this Fall" »

July 1, 2009

PXA Perfume Expo, Prada Infusion and Gwen Stefani Harajaku Lovers with Sniffapalooza

I recently had the great pleasure of interviewing Karen Adams and Karen Dubin, the creators and collaborators of Sniffapalooza. Serious fragrance lovers know that Sniffapalooza is the ultimate event to satiate their love and knowledge of perfume.

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Pierce Mattie: What is Sniffapalooza working on for the Summer and Fall season?

Karen Adams; Karen Dubin: Sniffapalooza is working on many incredible events for the Summer and Fall 2009! In May, we’ll be having a Sniffapalooza at Malin + Goetz in Chelsea for the world premiere of their two latest fragrances and new candles. We’ll also be helping osMoz.com launch their first perfume kits, which is very exciting, as this project has been a work in progress for over a year!

We’ll be speaking at the PXA Perfume Expo at the Javits Center, and managing the Consumer Day, and we‘ve got all sorts of surprises planned for that! We are in the midst of planning our activities for our week-long scent journey to LONDON in July, which is going to be an extraordinary trip. Our legendary Sniffapalooza Fall Ball , which is one of our two mega-Sniffapalooza’s that comprise an entire weekend of sensory stimulation and attract attendees from all over the world, will be happening next October. Fall Ball includes 10 stores,40 speakers,and over 165 guests! We are also planning our first Southern US Sniffapalooza at the Guerlain Boutique at The Breakers Hotel in West Palm Beach, one of the most elegant spas in the country!

And of course our famous Holiday Event – we always do something really special for that. Add to this list all of the other exciting events that pop onto our calendar – like our continuing Master Class Series, wine and fragrance tastings and perhaps even a chocolate and fragrance pairing event!

Continue reading "PXA Perfume Expo, Prada Infusion and Gwen Stefani Harajaku Lovers with Sniffapalooza" »

July 3, 2009

Christian Dior Fragrance Marketing Expert Francis Kirkdjian

Francis Kirkdjian is known in the fragrance industry for his ability to create and launch memorable perfumes. At only the age of 25, he created his first perfume--"Le Male" for Jean Paul Gaultier. Since then he has crafted recognizable and memorable fragrances for Dior, Christian Lacroix, Escada, Lancome and Lanvin (to name a few!) With his forthcoming launch of his own line in France this September (which I predict will be enormously successful), Francis Kurkdjian graciously took the time for a Q & A with me.

Pierce Mattie: Tell us a little bit about your custom-made business, what is the process for a customer to have a fragrance created for them?

Francis Kurkdjian: The process starts with a telephone rendezvous, which helps me to understand my client, his needs and wishes. Then, there is a face-to-face meeting when I present my first ideas and we smell together some materials and fragrance accords. Three or four weeks later, I present the fragrances I have envisioned for my client. It can take up to six months to finalize and come up with the right fragrance.

Continue reading "Christian Dior Fragrance Marketing Expert Francis Kirkdjian" »

July 7, 2009

Fragrance Marketing & Publicity Trends With Fifthsense N.Y.C.

Michelyn Camen is New York City based fragrance writer and specialist. She is the owner of Fifthsense N.Y.C. which provides personalized fragrance consultations based on body chemistry, fashion and lifestyle and consults for luxury, media and fragrance companies. She's has helped develop fragrances with Jane Hendler and co-created Lakshmi (which at $500 an ounce is a best seller!) Presently she is working with natural perfumer Roxana Villa on a perfume called Buenos Aries and with cult perfumer Dawn Spencer Hurwitz on a very special fragrance that will launch this fall.

Pierce Mattie: Some call you the "psychic perfumista," what is that about?

Michelyn Camen: I am intuitive, but I do have a good nose and am also very observant. When I was three years old, I hated my grandmother’s fragrance, a very nice fragrance for some, but it was awful on her. God bless her, she trusted me and we left Brooklyn and went to B. Altman’s in the city. I smelled her skin without scent and she lifted me to the counter and after about five sniffs of various fragrances I pointed to Rochas Femme (who I believe to be the most gifted perfumer of the 20th century) by Edmond Roudnitska. The formula was radically changed in 1989, but my mother and I still wear the vintage perfume.

I believe perfume is like fingerprints, no two people smell this same wearing the same scent. Yet, I do extensive testing on various men and women of all ages, lifestyles and backgrounds. In my testing, I have discovered that there is both a cultural and a ‘generational thread’ based on memory and chemistry that unite families and ethnicities to some degree.

Pierce Mattie: What are three things that frustrate you about the industry?

Michelyn Camen: Without getting too much into it, as it one of those hot buttons, there is not enough diversity in the industry among the senior perfumers- ‘les nez’. Especially for African Americans, who wear fragrance 5x more fragrant than any other ethnic group and according to a NPD survey, they wear scents seven days a week. I know only two or three (self-taught African American) perfumers.

There is not enough education on fragrance for the general consumer; you know the one who loves a scent and buys it, and then an hour later asks why? Some companies ‘top load’ which is when they put the expensive ingredients in the top notes, which fade away to the less costly ingredients, in just about the time it takes to make your purchase.

There are just too many fragrances being launched ever year… over a thousand last year. That simply is ridiculous. Many of them are flankers or slightly reformulated versions of the original. Some are established companies try to appeal to the hot ‘niche’ market, which is one of the segments of the fragrance market that is seeing sales increase. It’s ridiculous.

Also, not every Latina wants to smell like J.lo and not every African American wants to smell like 50 Cent.

Continue reading "Fragrance Marketing & Publicity Trends With Fifthsense N.Y.C." »

July 8, 2009

Men's Fragrance Marketing & Public Relations Launch at Barney's New York and Colette in Paris with Bravado 1 & 2

I love to see brand evolution. Brands that grow like babies into fine, young men. And Baxter of California, with its origins of 1965, is truly as fine as a gentlemen can be, it’s quite grown up with some of the best skin creams, shave lotions, candles and bar soaps in the industry. I caught up with Jean-Pierre Mastey (JP) the owner of the brand who resides in Los Angeles where he crafted his latest launch into men's fragrances with Bravado 2 and 3. It's launching this summer at Barney's New York and Colette in Paris. JP, since acquiring the brand in 2000, has evolved the brand not twice, but three times with a major redesign a few years back. He makes his debut into men’s fragrance quite nicely as both scents are adult, fragrant and fun.

Pierce Mattie: You launched two fragrances at once, why didn't you space them apart?

Jean-Pierre Mastey: Bravado EDC is now a mark that is under the umbrella of Baxter of California. I wanted this new category to be taken seriously among consumers, retailers and the press. I felt that launching a small series would reinforce our commitment to the cologne category vs. only one scent. It also helps us build off the number series giving us interesting options for future release either stand alone or more grouped series.

Pierce Mattie: Is the Bravado 1 personality the same as 2; how are they the same or different?

JP: Different - while the fragrance notes seem to be similar, the personality we are targeting is not exactly the same. We position both as clean and sophisticated but #2 (black) as the early adopter – “in the know” - reads blogs, design conscious, more progressive than peers. While we position #3 (White) as highly gift-able, appeals to a wide range of guys , fringes on unisex, modern approach to cologne.

Continue reading "Men's Fragrance Marketing & Public Relations Launch at Barney's New York and Colette in Paris with Bravado 1 & 2" »

August 11, 2009

College & Youth Marketing Fragrances

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Thanks to Masik Fragrances you can now smell like your college alumni, that is if you want to. University apparel, paper materials, accessories in the private label sector to college book stores is a huge business. This week Barnes & Nobles acquired their independent college book selling business for 596 million. Other aspects in this sector continue to evolve as Virtual Greats launches Virtual College Gear in online communities.

This made me think of how some universities pull a higher loyalty toward their memorabilia than others. Those colleges are in a way a brand after all, some have more marketing behind them then others. Those are the branded universities aka top state schools with the best football teams.

The rollout for the remainder of the year for Masik is quite intense as football season kicks off I would assume that these scents will be gifted to cheering squads and quarterbacks spirit wide. I love this idea, I think it’s unique and I always welcome entrepreneurial companies who are finding ways to create new categories in the fragrance world. The industry has their niche and high-end, their mass market and celebrity touted, but this is an innovative spin.

The founder; Katie Masich according to her Linkedin profile attended Bucknell University, why there isn’t a scent for her alma mateur I am not certain. But I would like to put a request in for New York University.

Christian Dior Public Relations with Perfume Publicity Cosmetic Marketing

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In 1988 I picked up a bottle at the Dior counter of Fahrenheit and was addicted at first whiff. It’s one of those scents that you either love or hate, no in between. Christian Dior fragrances is doing it right this year with their public relations and cosmetic marketing as they continue to reinforce their classic fragrances.

 

Fahrenheit can’t be compromised and Maurice Roger’s creation back in the day makes it a true staple in a man’s wardrobe for cologne. Fast-forward 21 years later to present and Dior has created Absolute Fahrenheit to reach the new customer but also appeal to gents like me who have such fond memories. Its notes include; Violet, Myrrh, Oud and Incense. 

 

Dior isn’t just focusing this year on the men’s sector they are also backing their mega-brand favorites in the women’s arena as well. J’Adore is celebrating their 10th year and Dior rather than launching new fragrances that consumers may or may not trust realizes firsthand in this new economy that consumers often go back to those time-tested favorites. For this honor they are hosting a global press junket of a retrospective exhibition; Christian Dior: Couturier Parfumer at Iguatemi in Brazil last week.

 

Hats off Dior with pitching luxury in this non-luxurious era. Now if we can only get you to do most wonderful with Jean Guichard’s classic from Dior; Poison, one of the most powerful fragrances ever created. Next year will mark Poison's big 25th!

August 22, 2009

bebe Fragrance Interactive Marketing

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Just when you thought retail in this economy had lost it's good sense, think again!

bebe stores, inc. (Nasdaq: BEBE) has launched its highly anticipated new fragrance in all U.S. bebe stores. Thanks to a partnership with Milwaukee-based Prolitec, the sensuous new "signature" scent now wafts through select areas of bebe's stores via the Air/Q(TM) Adjustable Room Air Freshener(TM) -- a miniaturized and fully programmable version of Prolitec's ambient-scenting technology, which is already in use at many of the world's finest hotels, resorts and spas. Keep in mind that this is not new, Pierce Mattie's Media Oasis has been providing editors with scent therapy since our inception with Scent Air.

"Rather than scenting the entire store, bebe is using Air/Q to scent specific in-store areas, such as those around the luxurious visual displays that introduce the new fragrance," explained Roger Bensinger, Prolitec's Executive Vice President of Marketing and Business Development. "This allows bebe to marry its visual marketing efforts with the olfactory experience of the fragrance itself -- a very powerful combination."

 

"With Prolitec's innovative scenting machines strategically placed in our stores, clients will experience an immediate emotional connection to the scent," commented Manny Mashouf, Chairman & CEO, bebe stores, inc. "This is a terrific way to reveal our new undeniably feminine fragrance in a subtle yet sensual manner and, based on initial results, we are encouraged by the overwhelming response."

Continue reading "bebe Fragrance Interactive Marketing " »

September 15, 2009

Celebrity Fragrance Marketing w/ Coty & Beyonce

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Coty Inc., a leader in the global beauty industry, today announced the signing of international icon and multifaceted artist Beyonce. Working hand-in-hand, the fragrance giant and gifted entertainer will develop and market an exclusive Beyonce fragrance.

Having sold over 100 million records and celebrated by countless awards, including 10 Grammys, as well as starring in three consecutive #1 box office hits during the course of her career, Beyonce has solidified herself as one of the most successful artists in entertainment history. The new collaboration between Coty and Beyonce will capitalize on her unique mega-watt aura and talent to create her very own first signature fragrance.

 

Continue reading "Celebrity Fragrance Marketing w/ Coty & Beyonce" »

September 22, 2009

Celebrity Fragrance Marketing: Wanted with Demi Moore & Helena Rubenstein

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Urban cougar alert continues, actress Demi Moore will launch later this year with Helena Rubenstein a new fragrance titled; Wanted. The theme of this woody floral fragrance is attraction, desire and most of all the ability to score a younger man. The bottle was created by jeweler; Hervé Van Der Straeten with juices from Dominique Ropion and Carlos Benaim who previously collaborated on Givenchy Very Irresistible for Women fragrance. Who do we at Pierce Mattie see wearing this perfume? For starters; Courtney Cox, Christa Miller and Busy Philipps with their new ABC show launching this fall entitled "Cougar Town."

 

November 9, 2009

CREED Fragrance Marketing Product Launch: Royal Exclusives

Luxury fragrance company, CREED, recently launched the beginning of their Royal Exclusives collection that appears to not only be enticing for the discerning perfume aficionado, but also from an art lover's stand point.

The unisex, Sublime Vanille, is the first fragrance in the collection that boasts of vanilla top notes from Tahitian orchids and Bourbon exquisitely mixed with a Tonka bean middle note and finished with basenotes of bergamot orange, Calabrian lemon and rare musk.

Targeted to be a collector's item, the flacon itself is a work of art. The Pochet hand-blown etched glass bottle has a removable fabric pump that can be replaced with a multi-faceted cut glass stopper.

Sublime Vanille is available now for $475 on www.creedboutique.com

November 23, 2009

Holiday Fragrance Marketing: Time in a Bottle by Michelyn Camen

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When it comes to holiday gift giving, I usually advise against purchasing a fragrance or cologne unless the recipient expressly requests a particular brand.  Like fingerprints, fragrances are unique to the wearer, and they almost never smell the same on everyone.  So in spite of your best intentions, buying a perfume/cologne blind is really a game of Russian Roulette; what ‘blossoms’ on you  might be a  scrubber on your friend, mother, dad or  significant other. 

Also, if your loved one has a signature fragrance, and you know it, chances are  everyone does and ten bottles of the same fragrance under the tree are nine too many.With that said, as a fragrance specialist, I do give fragrances to my very close family and friends.  Last week it was my Dad's birthday.  He wears fresh, citrusy scent, mainly because he receives them as gifts! Yet, citrus/fresh colognes do not work on him. Fragrance is memory and chemistry. My grandfather wore Old Spice, and my Dad wore Aramis until about 20 years ago – both fragrances suited each of them perfectly.  I then turned my father on to Terre d’Hermes, which is composed is a woody fragrance with citrusy notes. He was a little teary eyed after smelling the scent as it immediately evoked memories of another time and place and most strongly of his love for his father.  He believes it is the best fragrance he has ever worn in his life.

There is no arguing with my mother about fragrance.  She only wears Violetta by Penhaligon. It’s lovely on her, although she and my grandmother both wore Vintage Rochas Femme until 1988, she admits other fragrances suit her better. She started wearing Violetta when my grandmother passed on because she adored Choward's violet candies.

Then there is my best friend Gail, a picky perfumista who knows what she likes and doesn’t care what critics or blogs have to say.  In her case, it was an amazing victory when I, on a whim, purchased Jasmin and Cigarettes by L’etat Libre d’Orange for her Christmas gift.  She grudgingly admits she adores the scent. Both she and I love Doblis, a discontinued fragrance from Hermes. Doblis smells silky smooth and powdery on her, like a true woody oriental, but deep and rich with an almost Chypre nuance on my skin.

This year my best friend will get a 10ml decant of this precious elixir in a beautiful flacon I found in an antique store. So, I’ve gone from talking about how I advice against gifting fragrances to sharing with you all my favorite scents that I’ve gifted over the years.  My point is that if you do decide to give someone a new fragrance, turn to an expert.  I’ve acted as a personal ‘perfume’ shopper for years, and one of my past clients recently purchased my services as a holiday gift for her 80-year-old mother.     

To use my ‘gift’ as a gift is the greatest gift of all.

 

Michelyn Camen is a fragrance specialist and the owner of FifthSense N.Y.C. She is the Editor-at-Large www.fashiontribes.com   and Fragrance Editor for UptownSocial.net.  Email her at fifthsensenyc@aol.com and follow her on twitter @fifthsensenyc

November 30, 2009

Celebrity Fragrance: Sean 'Diddy' Combs Kicks Off the Holiday Season at HSN With Two LIVE Must-See Appearances

Interactive lifestyle network and retail destination HSN is kicking off the holiday season with two special-guest LIVE appearances from multi-talented producer, musician, actor, designer, entrepreneur and lifestyle icon Sean "Diddy" Combs as he debuts his award winning fragrances, Holiday Gift Sets and exclusive Sean John robe on HSN and www.hsn.com.

Sean "Diddy" Combs will unveil his men's fragrance collections Unforgivable and I Am King, and women's fragrance collection Unforgivable Woman during two special shows on HSN - Monday, November 30 at 11:00pm ET and Tuesday, December 1 at 1:00am ET.

"With the help of HSN, I'm going to be coming to your living room for the holidays," says Combs. "I can't wait to show HSN's viewers my lineup of Sean John Fragrances for men and women. It's the perfect time to shop for the holidays."

Embodying the sophistication and strength synonymous with Sean "Diddy" Combs, the widely celebrated Unforgivable, I Am King and Unforgivable Woman fragrance collections will be available for the first time on HSN in gift sets that touch upon signature notes of Sicilian Lemon and Italian Bergamot, Pina Colada and Grapefruit, as well as Tangerine Zest and the Imperial French Berry. Striving for a sleek, clean and uniquely rich scent, luxurious ingredients were used to create Unforgivable, a breathtakingly addictive and slightly dangerous scent. The women's fragrance collection - Unforgivable Woman is a sensual combination of creamy, floral and warm and luscious notes. Combs' newest men's fragrance - I am King is an untraditional fresh fruity, woody scent, evoking the modern day king.

"We are very excited to partner with Sean 'Diddy' Combs and bring to life on HSN the compelling story behind the success of his top-selling fragrances for both women and men," said Mindy Grossman, CEO of HSN, Inc. "Offering our customers a wider array of luxurious fragrances has been a focus for HSN as we continue to expand our beauty business. Mr. Combs is a lifestyle icon who will provide our customers with unique experiences and the quality products we strive to deliver."

The Unforgivable gift sets for men will be available in a Deluxe Holiday Set, which will include a 4.2 oz EDT spray and signature watch, or in a Classic Holiday Set featuring a smaller 2.5 oz EDT spray and deodorant. The I Am King Classic Holiday Set includes a 1.7 oz EDT spray and 3.4 oz After Shave Balm. All three sets for men include a Sean John signature bag as a gift with purchase. For women, the Unforgivable Woman Holiday Set will include a 4.2 oz scent spray, body lotion and corresponding makeup bag, along with Unforgivable and Unforgivable Woman Bubble Baths as gifts with purchase. The Unforgivable, Unforgivable Woman and I Am King Eau de Toilette will be available as well. In addition, an exclusive Sean John robe will be available to complement the gift sets.

December 7, 2009

Fashion Fragrance Co-Branding: Bottega Veneta and Coty Inc. Sign a Fragrance License Agreement

 

Bottega Veneta and Coty Inc., a leader in the global beauty industry, announced today the formation of an exclusive partnership to create, develop, and distribute a line of fragrances under the Bottega Veneta name. This will be Bottega Veneta's first fragrance collection.


Founded in the mid-1960s, Bottega Veneta is one of the world's most prestigious luxury lifestyle brands. Renowned for its sophistication and understated elegance, Bottega Veneta produces handbags, women's and men's ready-to-wear, luggage, and fine jewelry, among other categories. Tomas Maier, the creative force behind the renaissance of Bottega Veneta, has evolved a signature concept of luxury based upon outstanding craftsmanship, innovative design, contemporary functionality, and the highest quality materials.

"The opportunity to create the first Bottega Veneta fragrance is an exciting challenge," said Creative Director Tomas Maier. "I've always loved fragrance and have very definite ideas about what I want to do."

"This partnership with Coty Prestige enables Bottega Veneta to enter the fragrance market in a very strong position, thanks to the unique attributes of both companies," stated Marco Bizzarri, President & CEO, Bottega Veneta.

"Bottega Veneta remains one of the world's premier designer labels and architects of fashion," said Bernd Beetz, CEO, Coty Inc. "Reputed for sophistication and elegance, the dynamic brand is both a natural fit and winning partner for Coty. Coty is excited to join with Bottega Veneta to produce what's sure to be a global sensation."

Continue reading "Fashion Fragrance Co-Branding: Bottega Veneta and Coty Inc. Sign a Fragrance License Agreement" »

January 28, 2010

Fragrance License: Inter Parfums Signs Montblanc

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Inter Parfums, Inc. this week announced that its 75% owned Paris-based subsidiary, Inter Parfums SA, and Montblanc International GMBH have signed a license agreement to create, produce and distribute perfumes and ancillary products under the Montblanc brand. This license agreement is for ten and a half years and will take effect on July 1, 2010. Montblanc fragrances are distributed in 50 countries worldwide. Lutz Bethge, Chief Executive Officer of Montblanc, declared: "Montblanc has achieved a world-renowned position in the luxury segment and become a purveyor of exclusive products which reflect today’s exacting demands for timeless design, tradition and master craftsmanship. In the past few years, Montblanc’s product range has been expanded to Swiss made watches, male accessories and female jewellery, luxury leather goods and eyewear. We believe that Inter Parfums will be a good partner to further develop and establish the brand successfully in the fragrance segment."

 

Continue reading "Fragrance License: Inter Parfums Signs Montblanc" »

Fragrance License: Inter Parfums Signs Montblanc

mont%20blanc%20marketing.jpg

Inter Parfums, Inc. this week announced that its 75% owned Paris-based subsidiary, Inter Parfums SA, and Montblanc International GMBH have signed a license agreement to create, produce and distribute perfumes and ancillary products under the Montblanc brand. This license agreement is for ten and a half years and will take effect on July 1, 2010. Montblanc fragrances are distributed in 50 countries worldwide. Lutz Bethge, Chief Executive Officer of Montblanc, declared: "Montblanc has achieved a world-renowned position in the luxury segment and become a purveyor of exclusive products which reflect today’s exacting demands for timeless design, tradition and master craftsmanship. In the past few years, Montblanc’s product range has been expanded to Swiss made watches, male accessories and female jewellery, luxury leather goods and eyewear. We believe that Inter Parfums will be a good partner to further develop and establish the brand successfully in the fragrance segment."

 

Continue reading "Fragrance License: Inter Parfums Signs Montblanc" »

Fragrance License: Inter Parfums Signs Montblanc

mont%20blanc%20marketing.jpg

Inter Parfums, Inc. this week announced that its 75% owned Paris-based subsidiary, Inter Parfums SA, and Montblanc International GMBH have signed a license agreement to create, produce and distribute perfumes and ancillary products under the Montblanc brand. This license agreement is for ten and a half years and will take effect on July 1, 2010. Montblanc fragrances are distributed in 50 countries worldwide. Lutz Bethge, Chief Executive Officer of Montblanc, declared: "Montblanc has achieved a world-renowned position in the luxury segment and become a purveyor of exclusive products which reflect today’s exacting demands for timeless design, tradition and master craftsmanship. In the past few years, Montblanc’s product range has been expanded to Swiss made watches, male accessories and female jewellery, luxury leather goods and eyewear. We believe that Inter Parfums will be a good partner to further develop and establish the brand successfully in the fragrance segment."

 

Continue reading "Fragrance License: Inter Parfums Signs Montblanc" »

Fragrance License: Inter Parfums Signs Montblanc

mont%20blanc%20marketing.jpg

Inter Parfums, Inc. this week announced that its 75% owned Paris-based subsidiary, Inter Parfums SA, and Montblanc International GMBH have signed a license agreement to create, produce and distribute perfumes and ancillary products under the Montblanc brand. This license agreement is for ten and a half years and will take effect on July 1, 2010. Montblanc fragrances are distributed in 50 countries worldwide. Lutz Bethge, Chief Executive Officer of Montblanc, declared: "Montblanc has achieved a world-renowned position in the luxury segment and become a purveyor of exclusive products which reflect today’s exacting demands for timeless design, tradition and master craftsmanship. In the past few years, Montblanc’s product range has been expanded to Swiss made watches, male accessories and female jewellery, luxury leather goods and eyewear. We believe that Inter Parfums will be a good partner to further develop and establish the brand successfully in the fragrance segment."

 

Continue reading "Fragrance License: Inter Parfums Signs Montblanc" »

March 24, 2010

Kate Spade Fragrance Marketing w/ Elizabeth Arden

Elizabeth Arden, Inc., a global prestige beauty products company, has entered into an exclusive long-term global licensing agreement with kate spade new york for the manufacture, distribution and marketing of kate spade new york fragrances. A debut fragrance is planned to launch in the fall of 2010.  

"kate spade new york is the ideal brand partner for Elizabeth Arden," stated Art Spiro, Executive Vice President, Global Fragrance Marketing, Elizabeth Arden. "kate spade new york has grown from a small handbag company to a total lifestyle brand. We are proud to contribute to bringing the kate spade new york lifestyle to the next level."

In 1993 kate spade new york started a revolution in the accessories market with sleek utilitarian handbags. Since then, the brand has grown to include clothing, accessories, jewelry, shoes, apparel, eyewear, legwear, home, paper and now fragrance.

In 2007, this iconic American brand was acquired by design powerhouse Liz Claiborne, Inc.  Deborah Lloyd, formerly of Banana Republic and Burberry, took the helm as Creative Director and Co-President that same year, with an aim to broaden the product line while honoring kate spade new york's core values.

"Elizabeth Arden has a proven track record as a successful partner," commented Craig Leavitt, Co-President and Chief Operating Officer, kate spade new york. "Through our partnership with Elizabeth Arden we'll be able to bring another dimension of the kate spade new york brand to life."  

Financial terms of the agreement were not disclosed.

DKNY Fragrance PR Launch of Candy Apple

We’ve officially reached our sugar limit. DKNY, capitalizing on the success of its signature scent DKNY Delicious, recently launched the Delicious Candy Apple collection. Focusing on humor rather than sex, the campaign is setting itself apart from the usual fragrance advertisements of shirtless men. The advertisements includes a candy workshop themed commercial explaining how the three came to be. The three fragrances contain more flavors than a candy store.

Continue reading "DKNY Fragrance PR Launch of Candy Apple" »

April 14, 2010

HUGO Fragrance Create Creative Contest

Beauty & Fragrance PR: HUGO Fragrances takes traditional design competitions a step further and offers upcoming talent a global platform, HUGO Create. The aim of the contest is to give designers, illustrators and photographers the chance to show the world their talent by the creation of a stunning tribute to the iconic HUGO Man bottle.

The contest is open to people of all skill levels: professionals, students and design enthusiasts alike. It all comes down to strong ideas, pure skills and lots of creativity.

Today, the HUGO web gallery includes over 35,000 visuals by 15,000 participants from across 108 different countries in a broad range of styles and techniques. In 2008, a book featuring the top 100 designs from the first rounds was published. In Autumn 2009, HUGO Fragrances launched the "HUGO Create Limited Edition" collector's pack with artwork of winner Marvin Pedro and turned downtown Manhattan into a spectacular outdoor gallery.

June 8, 2010

Beauty Marketing: Do You Buy From Beauty Vending Machines?

In the last year a beauty trend has been becoming more apparent and it has nothing to do with looks on the runway or the hottest color celebrities are wearing. No, this beauty trend has to do with the way beauty brands are marketing themselves in airports, stand alone kiosks at your local mall and supermarkets by way of...vending machines. I'm sure you've seen them with ProActive, The Body Shop, Sephora and Coty Fragrances, but is this really the way beauty addicts want to purchase their beauty products?

The biggest draw of these beauty vending machines is the convenience. Picking up your groceries for the week and don't have time to stop at The Body Shop to replenish your moisturizer? Viola! You can use the vending machine at your local supermarket and save you the hassle and the trip. Who doesn't love the idea of an all-in-one stop shop?

While I definitely think the convenience is appealing, I still think that nothing beats the actual experience of walking into a store and being able to take in the different scents, browse anything new and interact with the customer service rep. should I need to. What are your thoughts? Would you buy from a beauty vending machine or would you rather go to the store itself to make your purchase?

June 15, 2010

Beauty PR: Calvin Klein Obsession At The Bronx Zoo

When I think of Calvin Klein's Obsession, I think an intensely masculine fragrance. Something powerful and compelling. It appears that Jaguars and Tigers at the Bronx Zoo couldn't agree more, at least according to scientists trying to get an up close look to study them.

Trying to draw out even the most reclusive cats, the zoologists are using scent to evoke "rubbing" from Tigers, Jaguars and Cheetahs in order to study them via camera and from the hairs collected on the trees where the scent is marked. Come to find out, it's not only women that Obsession can drive wild...but this cat population as well.

Watch the video and see for yourself!

June 29, 2010

Royal Apothic Fragrance PR Brand Profile

Rarely, do we find a perfume whose bottle is as appealing as its smell- however, Royal Apothic accomplishes such a feat. As a boutique design house, Royal Apothic truly brings sovereign luxury to the modern home.

Each perfume comes with a retro atomizer poof spray surrounded in handmade packaging covered with Venetian linen paper. Royal Apothic, a brand best known for their home fragrance and featured in the November issue of Oprah magazine, has expanded the brand into body fragrance. In their partnership with Anthropologie, Royal Apothic has created Extracts; this lightweight personal fragrance comes in 5 different scents made to be either worn or layered on. Choose from these delightful scents of Green Tea, Violette Pastille, Fig, Orange Blossom, and Marigold.

Continue reading "Royal Apothic Fragrance PR Brand Profile" »

July 26, 2010

diptyque Beauty PR Brand Profile

diptyque is an unequivocal leader in the high-end luxury beauty & home line for candles and fragrances with all-natural scents, both complex and intriguing. Established in 1961 by three friends (Christiane Gautrot, Yves Coueslant and Desmond Knox-Leet) from Beaux Arts (a famous art and design school in Paris), the 3 friends opened a boutique where they began their entrepreneurship with selling printed fabrics and an eclectic mélange of decorative items. Not long after they opened their shop on Boulevard Saint-Germain showcasing their uniquely positioned items, the founders quickly sought a way to blend their uncommon style in perfumes and candles.

Continue reading "diptyque Beauty PR Brand Profile" »

August 2, 2010

Fragrance PR: Shakira and Puig Partner to Launch "S by Shakira"

How do you bottle sexuality? OK, if you are not Tom Ford I mean.

There's a another celebrity dipping her toes into the fragrance industry this September: Shakira. The seductive Columbian singer and songwriter is looking to find her new perfume on the pulse points of secure, independent women with a strong sense of self.

S by Shakira's signature notes are said to include hints of sandalwood, amber, vanilla combined with jasmine and resins. The bottle also encapsulates sensuality with it's curvy design and "S" meant to evoke an emotional connection.

Puig has high hopes for this fragrance, but does yet another celebrity fragrance saturate and dilute what is already out there? What do you think? 

August 25, 2010

Chanel's Men's Grooming Fragrance Markets & PR's Bleu de Chanel

 

Chanel just launched its newest men's fragrance, Bleu de Chanel, which is surrounded by much fan fare with Martin Scorsese as Director of the commercial that will debut on August 25th featuring French actor and the face of the fragrance, Gaspard Ulliel. I have to admit, I am loving how Chanel is transforming their fragrance commercials into works of art. From viewing the behind the scenes video on GQ in the UK, the commercial will speak volumes of the fragrance, which is said to be provacative and profoundly sensual.

Continue reading "Chanel's Men's Grooming Fragrance Markets & PR's Bleu de Chanel" »

September 16, 2010

Victoria's Secret Beauty Introduces Victoria's Secret BOMBSHELL - The Fragrance

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They're known as Angels, but we all know that Victoria's Secret models epitomize the word "Bombshell." They're sexy, they're confident and they're the inspiration behind new Victoria's Secret Bombshell, the latest addition to the brand's award-winning fragrance collection.

A remarkable fragrance like Victoria's Secret Bombshell doesn't come into existence without imagination and determination. Victoria's Secret head "Nose," Mark Knitowski, joined forces with famed fragrance house Givaudan to create this striking and unforgettable scent.

Continue reading "Victoria's Secret Beauty Introduces Victoria's Secret BOMBSHELL - The Fragrance" »

October 20, 2010

Luxury Beauty PR: Lavanila Bath & Body Care

An old boss once told me the negatives to conventional fragrances. They can cause allergic reactions in certain people and are made up of harsh synthetic chemicals that aggravate the senses. While this concerned me, I didn’t think I had an alternative and I continued using my perfumes. Now I’m learning that thanks to Lavanila you can actually purchase fragrances that are good for you!

Your skin acts like a sponge and absorbs 60 percent of what’s applied to it, directly into the bloodstream. This is definitely a cause for concern. Danielle Raynor and Laura DiGirolamo, two beauty product junkies who both suffer allergic reactions to traditional perfumes (including headaches, sneezing and itching,) decided to create a fragrance with natural, skin friendly ingredients. Their mission is to provide consumers with luxurious products that are 100 percent good for you and have the best quality natural and organic ingredients. Most importantly, they are completely free of harsh chemicals.

Continue reading "Luxury Beauty PR: Lavanila Bath & Body Care" »

Luxury Beauty PR: Lavanila Bath & Body Care

An old boss once told me the negatives to conventional fragrances. They can cause allergic reactions in certain people and are made up of harsh synthetic chemicals that aggravate the senses. While this concerned me, I didn’t think I had an alternative and I continued using my perfumes. Now I’m learning that thanks to Lavanila you can actually purchase fragrances that are good for you!

Your skin acts like a sponge and absorbs 60 percent of what’s applied to it, directly into the bloodstream. This is definitely a cause for concern. Danielle Raynor and Laura DiGirolamo, two beauty product junkies who both suffer allergic reactions to traditional perfumes (including headaches, sneezing and itching,) decided to create a fragrance with natural, skin friendly ingredients. Their mission is to provide consumers with luxurious products that are 100 percent good for you and have the best quality natural and organic ingredients. Most importantly, they are completely free of harsh chemicals.

Continue reading "Luxury Beauty PR: Lavanila Bath & Body Care" »

December 1, 2010

Celebrity Fashion Designer Public Relations and Marketing of The One Gentleman by Dolce & Gabbana

Matthew McConaughey emanates sexuality and at the same time epitomizes charm and success. This is the ideal representation of the perfect gentleman and model for Dolce & Gabbana’s new cologne.

“The One Gentleman” is an elegant fragrance that radiates with sophistication and sensuality. The advertisements consist of commercials featuring an always suave McConaughey in a sophisticated suit. He’s a flawlessly poised gentleman the morning after a grand celebration… without a hair out of place. The imagery in the advertisements represents an “old-world finesse” with class and modern chivalry. Baptiste Mondino is the talented director behind the black and white ads, evoking a similar sense of the time period present in films “La Dolce Vita” and “8 ½.”

“This fragrance really reflects our gentleman in many things: he is worldly, successful, impeccable but he also boasts something else such as an innate elegance that distinguishes him from the rest. Men would love to be him, women to be his...” says Domenico Dolce and Stefano Gabbana. McConaughey believes a gentleman has respect for himself and others and gives off a strength and grace that transpires into everything he does.

Continue reading "Celebrity Fashion Designer Public Relations and Marketing of The One Gentleman by Dolce & Gabbana " »

December 3, 2010

Fashion Fragrance Publicity Launch of Love By Chloé

Luxury fashion house Chloé wanted to bottle sophistication. In September, the brand launched their newest fragrance inspired by ultimate femininity, Love, Chloé. The fragrance captures the glamour of the 1970’s, a time when the daily beauty routine was an intimate experience.

Not only was the 70’s an age of femininity and glamour, it was a revolutionary time for women’s rights. Along with it came a fabulous sense of empowerment…the concept that women can do it all. Chloé’s alluring new advertisement for the fragrance embodies the essence of the era: glamour, sophistication, and a touch of sexiness. Right down to the soul funk music used, the video campaign encapsulates the spirit of the fragrance.

Love, Chloé was developed by renowned perfumers Louise Turner and Nathalie Gracia-Cetto, respectively responsible for such scents as Dior Farenheight 32 and Burberry Brit. Together, they have created an ultra-femme product. The top notes are of orange blossom and pink pepper, with floral body notes of lilac, wisteria, and iris. The powdery drydown of the fragrance gives the fragrance a complex yet feminine scent.

Continue reading "Fashion Fragrance Publicity Launch of Love By Chloé" »

December 6, 2010

Cosmetic Retail Marketing: Ulta Beauty Stores Show A Rise in Sales

Sephora isn't the only beauty retailer making waves...Ulta, beauty retailer of mass, prestige and salon products, as well as in-house salons to boot, reported an increase in sales in the third quarter of this year compared to the same time period last year, and an increase for 2010 overall. I like the sound of that.

It sounds like the beauty industry is making gains again and that's good news for everyone. If consumers are buying more personal care items again, then it may be the sign that we're getting back on track for spending overall. Can we say we are out of a recession yet? Please?

Ulta's profit may have also risen due to the great promotions they always have going on discounting their sku. Consumers may want the cosmetics, fragrance and skin care, but at a lower pricepoint than if they went directly to the department store. Well, honestly, who doesn't?

What do you think? 

December 8, 2010

The PR Buzz Behind Ambar Fragrance by Jesús del Pozo

 

Jesus del Pozo’s new perfume Ambar is receiving attention from beauty bloggers everywhere for it’s unique scent notes and it’s warm, cozy aroma…perfect for the cold months ahead.

Ambar is made up of an unusual combination of scent notes that come together nicely for a sensual, intimate experience. Amber, cedar and sage serve as the base notes, providing a great structure to the overall scent. The top notes are bergamot, Clementine and cardamom and the middle notes are made up of iris, green tea and peony. Known as one of the best contemporary perfumers, Marie Salamnge is the one to develop such a unique, but pleasant fragrance. Jesus del Pozo explained the feelings he wished to convey in his perfume and Salamnge expertly translated them into scents.

Continue reading "The PR Buzz Behind Ambar Fragrance by Jesús del Pozo" »

December 10, 2010

Juliette Has a Gun…And It's Loaded

“Life is too short, and pleasures too many.” Armed with ideals that drip with decadence and debauchery, concept brand Juliette Has a Gun has taken one of Shakespeare’s most beloved characters and created for her a completely unique world of perfumery. Launched in 2006 by Romano Ricci, the collection reflects an artistic fusion of fragrance and femininity. Ricci has given the innocent Juliette a 21st-century makeover. Adding a little bad gal flair to the love-struck heroine, Juliette Has a Gun pushes conventional boundaries of fragrance brands. The brand is a stylized sensory experience, a refreshingly different concept.

Juliette’s logo is anything but accidental. Though at first glance it may appear demure, each element is distinctly representative of the brand’s overall theme and message: the liberation of women. The Gun is a metaphor for the perfume: more than just a fragrance, each product is a weapon of mass seduction.

Continue reading "Juliette Has a Gun…And It's Loaded" »

December 16, 2010

The Fashion Media PR Launch of Versace Fragrance Vanitas

Versace has extensive plans in the works for the launch of their newest fragrance, Vanitas, in 2011. Vanitas, the latin term for “vanity”, will be Versace’s main fragrance and a couture product that will retail at a higher price point than previous fragrances. Versace’s research revealed that consumers today seek high quality – products that are not only desirable, but safe. For this reason the brand has dedicated this fragrance to quality, and has vowed to use only the most superior ingredients.

The face of Vanitas is Lindsey Wixson, an up-and-coming model that hails from Wichita, Kansas. At only sixteen years of age, it’s astounding that the pouty young model has already walked for Louis Vuitton, Lanvin, Prada, and Miu Miu, among others. With her pillowy lips, gap teeth, and fierce gaze, she’s a hot commodity in the fashion and modeling world.

It’s an smart move for Versace. The young model will undoubtedly receive media attention for her age, but her prior experience should prove that she is seasoned enough to represent the legendary fashion brand. Regardless, the ads are fabulous, alluring. Wixson’s long, blonde hair and smoky eye are reminiscent of Donatella herself – a move I daresay was intentional.

Continue reading "The Fashion Media PR Launch of Versace Fragrance Vanitas" »

January 3, 2011

Fragrance PR: Acqua Di Parma

Italian fragrance company, Acqua Di Parma has been in the business for many years… and rightfully so. The refined and sophisticated charm associated with the brand makes it a tradition catering to exclusivity.

Since its 1916 beginning in Parma, Italy, Acqua Di Parma has established itself as a leader in luxury perfume. Those who crave a lifestyle of elegance and grace choose this line for its impeccable appeal. The company is marketed as one of enduring allure and class.

The line started with the success of the classic Colonia, now almost a century old and worn by men and women alike. This timeless perfume represents the company’s everlasting commitment to high quality craftsmanship. Combining the freshness of a Eau de Cologne with a dash of citrus gives you this true classic. As with many other signature scents, Colonia is available in a scented bath and shower gel, powder soap, bath oil, body cream, talcum powder and deodorants. One option is the very masculine Colonia Intensa, with citrus and smoky, wood notes. Its opposites include Magnolia Nobile a citrus fragrance that opens to notes of tuberose, jasmine, rose and magnolia… and Iris Nobile, a floral scent with the added intensity of a chypre accord.

The packaging is a tasteful portrayal of an classy, old-time look with a modern twist. The famous cylindrical bottles have stuck around and the unwavering use of the rounded, yellow boxes adds to the company’s historical ties. You can also shop their line of perfumed candles that leave a luxurious fragrance lingering in the air, complimenting the atmosphere of any refined décor.

Visit www.acquadiparma.com for more information.

January 10, 2011

Fashion Designer Fragrance PR: Jimmy Choo Fragrance Launches in the UK

Fashion and beauty go hand in hand when it comes to women's lifestyle, you can't complete your look without all of the proper accessories and now as the Jimmy Choo brand evolves its product line, Tamara Mellon is considering fragrance to be one of those accessories.

The brand famous for its highly coveted stylish, and often celebrity endorsed, shoes is adding a fragrance to its portfolio to commemorate its 15th anniversary. Aptly named Jimmy Choo, the fragrance boasts luxury and glamour through notes of Tiger Orchid, toffee and Indonesian patchouli.

The best part is that if you can't afford those Jimmy Choo heels...you can certainly afford the perfume, which starts at $95. Find it exclusively at Sak's Fifth Avenue beginning January 15th! 

April 20, 2011

Fragrance PR: Ilari

When Hilary Schneider came to New York city from her Midwest hometown, she was on the quest for success. Her illusive scent, Ilari (0.35oz, $65), is what ultimately led to her triumph. The perfume is mixed with warm ingredients such as jasmine, sandalwood, musk, ebony wood and orange blossom. 

The inspiration behind this scent was creating a fragrance that would stand out from all of the other perfumes on the market and not smell like anything that has ever been worn before. It worked so well for Schneider that her husband commented on how lovely she smelled when they first met.

Its small gold and emerald bottle can conveniently fit into your purse during the day and your evening bag during the night. You'll never know when you need to spritz up so it's great when a perfume bottle can travel with you! Even better being that its roll-on applicator won't bother your nose if you go overboard.

Continue reading "Fragrance PR: Ilari" »

April 25, 2011

Fragrance PR: Parfums Del Rae

There is nothing more fulfilling than when someone leans over and whispers in your ear, “I love your perfume.” For a woman, I feel like that is our life's mission. With an endless amount of scents that have been created over the years, not many can capture moments and emotions. Well, the scents created by DelRae Roth can.

San Francisco born Roth began her career as a graphic designer, but in 2000 decided to delve into the perfume making business. She now has 8 lovely scents that all represent something different and unique to the maker.

Panache ($150 for 1.7 oz) is infused with rum extract, ambrette seed absolute, jasmine sambac absolute, and oakwood extract. These are just few of the many ingredients that make up this luscious smell based on a french film adored by the designer. Another scent, Emotionnelle (1.7 oz for $135), is about DelRae's long stay in Paris and is composed of melon, violet leaves and cedar to name a few. Del Rae was seeking a scent that would encapsulate the smells that she witnessed and encountered during her extended stay in the city of lights. Her other scents include, Mythique, Eau Illuminee, Amoureuse, Debut and Bois de Paradis. All of which have distinct smells that are perfect for any occasion.

Continue reading "Fragrance PR: Parfums Del Rae" »

May 2, 2011

Fragrance PR: Byredo Parfums

When Byredo Parfums launched its latest scent, M/Mink, the amount of star power at its party was astounding. A Paris ballroom had gathered together models and celebrities from across the pond like Kanye West, Selita Ebanks and Erin Wasson, just to name a few. They were all there to celebrate the wonderful scent created by Ben Gorham and his team of perfumers.

After a chance encounter with a well known perfumer, he decided that his passion was more in scent making than art. So far, his passion has led him into the pages of Vogue Paris, O, The Oprah Magazine and Vanity Fair. With 13 scents produced by Byredo Parfums, I do not see Ben Gorham slowing down any time soon. His latest scent, M/Mink (50ML for $135), is composed of clover honey, dark amber and patchouli leaf scents. Essentially, the smell of warmth is bottled up and open for anyone who is willing to spritz. Another scent is named Rose Noir. Its smell of love and devotion comes from the scents of roses. A great scent to be given to your lady love for any occasion you find appropriate.

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May 9, 2011

French Fragrance PR: 06130

06130 represent the zip code of the city of Grasse in France, as well as the luscious scents created by a team of perfumers. Nicolas, Virginie, Jacques Chabert and Raphael Haury have all collectively created six distinct perfumes that are guaranteed to ignite your sense of smell in all the right ways.

With three scents exclusively for women and three scents for men, their costumers are never disappointed with the beautiful smells these perfumes evoke. Lierre Rose ($125 for 100 ML) for her, is the perfect representation of the smell of a bloomed flower. Including fragrance notes of rose and jasmine petals, cypress and violet absolute from Grasse, this is a scent perfect for a classy woman who loves to smell of Spring time all year long.

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May 23, 2011

Beauty PR: Heeley Parfums

Heeley Parfums are created by Paris-based British designer, James Heeley. One of only a few owner-founder perfume houses, Heeley creates luxury products. Elegant and natural, the perfumes are made from a selection of high quality, rare ingredients. The elements blend together to bring a contemporary vibe to traditional scents. Suitable for both men and women, individuals are best left to choose which fragrance suits them on their own.

Characterized by natural scents with fresh, woody and light floral notes, the unique and distinct scents are light and cheerful. Heeley’s first scent ‘Figuier’ was inspired by the scent of a Mediterranean Fig tree, mimicked to almost perfection. Since his first scent, Heeley has continued to grow and evolve his collection with more complex fragrances, a line of perfumed candles, as well as all natural body wash.

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June 2, 2011

Fragrance PR: I Profumi di Firenze

Natural is in! I Profumi di Firenze, founded by Dr. Giovanni Di Massimo, are high quality, naturally based cosmetics that exalt the natural beauty of skin. Dr. Giovanni Di Massimo created these fragrances in the mid-1960s using only natural ingredients and their own secret methods of essence extraction.

I Profumi di Firenze takes you back to royalty in ancient Italy and carries history along with it. It carries the secrets from the perfumes used by Princess Caterina de Medici in Italy. Dr. Di Massimo chose the best from all the secret fragrances from the Princess and called it Caterine de Medici (Available at Barneys for $99) in her honor. The other fragrances have been inspired by the formulas used by the de Medici family, or have been created by Dr. Di Massimo himself. This line not only has a timeless element to the perfumes, but also carries a broad range of fragrances for both men and women.

Another special feature about these scents is that they are meticulously handmade products. This allows better attention to the selection of the floral and botanic fragrances coming from Italy and the world. Dr. Di Massimo founded his first laboratory and shop, Piazza della Signoria, in Florence in 1970. The shop, just like the fragrances, has a wonderful quality of timelessness. I Profumi di Firenze fragrances have a global appeal and can be found in many countries including the U.S., Canada, United Kingdom, China, and Japan.

If you are looking for the highest quality of non-synthetic fragrances, then I Profumi de Firenze is the perfect brand for you. These fragrances can be found in many stores in the U.S. including Barneys New York, and Beautyhabit – The Boutique.

June 8, 2011

Fragrance PR: Joya by Federick Bouchardy

 

New-York-City based creative collective Joya specializes in fragrances. Founded in 2004 by Yale-graduate Federick Bouchardy, the company places a heavy emphasis on natural, high quality products. Derived from the Spanish word for “jewel,” Joya is known for the unique, crystalline formula used for the wax of their specialty candles.

Fusing natural materials with bold scents, the brand has created distinct collections. Each item is hand crafted to ensure the process is environmentally friendly. The company clearly reports how materials are acquired and processed, reassuring consumers that their carbon footprint is miniscule.

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June 13, 2011

Beauty PR: Yosh Fragrances

“If seeing is believing, fragrance is feeling.” Straight from the artist’s statement, Yosh fragrances emulate strong emotions through its exotic blend of perfume oils and natural essences. Light and agreeable, all of Yosh fragrances contain no alcohol, eliminating any harsh smells that can sometime be associated with the substance.

Yosh Han, the artist behind the brand, has always known this was her destiny and believes whole-heartedly in her work. Her apprenticeship with a small, Aspen boutique led her to her own “modern practice” of creating scents from these elixirs. Beyond just ordinary perfume, Yosh considers every effect scents can have on an individual, tangible and intangible. “Aromatherapy refers more to the immediate physical effects of aromas, while aromachology captures the psychological affect of aromas.”

Unique and innovative, the collection of scents are hand-crafted and blended by Yosh and are assigned a numerical value that corresponds to the fragrance family, such as floral, earthy or fruity. Each perfumes also incorporates Yosh’s principle of Chakra energy.

To view the full collection and test the scents for yourself, visit www.EauDeYosh.com.

June 20, 2011

Fragrance PR: Nasomatto

Niche fragrance line Nasomatto, gives people the opportunity to “distinguish” themselves. Based in Amsterdam, The Netherlands, the company does not list the ingredients of their perfumes because they want you to approach the products without any preconceived notions.

With names such as Absinthe and China White, another name for white heroin, the collection breeds a sense of danger and hysteria. Luxurious as they are unique, each scent is inspired and developed from an emotion or idea. For example, the scent Hindu Grass is the “result of a quest for the warmth of human affection.

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June 21, 2011

Luxury Niche Fragrance PR with Escentric Molecules Perfume

If you are looking for a perfume line that has fresh and clean scents, Escentric Molecules is the line for you! The perfume line is a favorite of many celebrities including Sir Elton John, Naomi Campbell and Kate Moss. The line’s perfumer Geza Schoen is famous for coming up with unique scents with every new perfume he creates.

The name Escentric Molecules was aptly chosen because Geza Schoen used a lot of experimentation to create the scents for this line. Schoen studied at Haarmann and Reimer and after that, he experimented with oils from different countries for more than 12 years. No wonder Escentric Molecules has a global appeal! His global experiences helped him create perfumes that are not specific to any culture or religion, but are alluring to people from all over the world.

Escentric 03  Eau de Toilette by  Escentric Molecules

Continue reading "Luxury Niche Fragrance PR with Escentric Molecules Perfume" »

June 27, 2011

Fragrance PR: Illuminum Perfume

Illuminum Perfume, a new and revolutionary brand of perfume, has been in high demand ever since the royal wedding when Kate Middleton reportedly wore the scent White Gardenia Petals.

Women and perfume enthusiasts everywhere were trying to catch a scent of the aroma around the Duchess on the day of her royal wedding. The new line consists of four fragrant groups; floral, citrus, musk and oud. In each of these groups are four unique fragrances and are offered in both .50 ml and 100 ml bottles.

Michael Boadi, the stylist turned perfumer, is known in the industry for his ability to transform women and Illuminum is no different. Each fragrance is made up of eight of the finest ingredients, while the bottle itself is a cube and has a very minimalistic look to it. You could say Boadi's transformational theme is luxury by way of simplicity.

Learn more at www.illuminumperfume.com.

July 11, 2011

Fragrance PR: Grossmith Perfume

John Grossmith founded one of England’s oldest perfume houses, Grossmith, in the City of London in 1835. Today, after being out of family ownership for 30 years, Simon Brooke, great great grandson of John Grossmith, now owns the company.

The company itself has colorful history since their founding and wears it with pride. “Using the original formula from hand-written books rescued in 1940 from the original Grossmith premises in Newgate Street, London, the four fragrances have been remastered for the modern world.”

Phul-Nana, once Grossmith’s most revered perfume, is a “sweet floral composition with Aromatic Fougère overtones on a soft, warm, woody base.” The sensual, feminine fragrance marries a floral garden to an herb garden, and paved the way for future “oriental” creations.

Created in 1893 to celebrate the royal engagement of Princess May of Teck and the Duke of York, Betrothal is elegant and sophisticated, perfect for a modern princess. The scent opens with a burst of lively citrus notes, followed by a “ravishing floral bouquet” combining Rose de Mai and Jasmine, culminating nicely with a rich sensual base.

Continue reading "Fragrance PR: Grossmith Perfume" »

Fragrance PR: Grossmith Perfume

John Grossmith founded one of England’s oldest perfume houses, Grossmith, in the City of London in 1835. Today, after being out of family ownership for 30 years, Simon Brooke, great great grandson of John Grossmith, now owns the company.

The company itself has colorful history since their founding and wears it with pride. “Using the original formula from hand-written books rescued in 1940 from the original Grossmith premises in Newgate Street, London, the four fragrances have been remastered for the modern world.”

Phul-Nana, once Grossmith’s most revered perfume, is a “sweet floral composition with Aromatic Fougère overtones on a soft, warm, woody base.” The sensual, feminine fragrance marries a floral garden to an herb garden, and paved the way for future “oriental” creations.

Created in 1893 to celebrate the royal engagement of Princess May of Teck and the Duke of York, Betrothal is elegant and sophisticated, perfect for a modern princess. The scent opens with a burst of lively citrus notes, followed by a “ravishing floral bouquet” combining Rose de Mai and Jasmine, culminating nicely with a rich sensual base.

Continue reading "Fragrance PR: Grossmith Perfume" »

Fragrance PR: Grossmith Perfume

John Grossmith founded one of England’s oldest perfume houses, Grossmith, in the City of London in 1835. Today, after being out of family ownership for 30 years, Simon Brooke, great great grandson of John Grossmith, now owns the company.

The company itself has colorful history since their founding and wears it with pride. “Using the original formula from hand-written books rescued in 1940 from the original Grossmith premises in Newgate Street, London, the four fragrances have been remastered for the modern world.”

Phul-Nana, once Grossmith’s most revered perfume, is a “sweet floral composition with Aromatic Fougère overtones on a soft, warm, woody base.” The sensual, feminine fragrance marries a floral garden to an herb garden, and paved the way for future “oriental” creations.

Created in 1893 to celebrate the royal engagement of Princess May of Teck and the Duke of York, Betrothal is elegant and sophisticated, perfect for a modern princess. The scent opens with a burst of lively citrus notes, followed by a “ravishing floral bouquet” combining Rose de Mai and Jasmine, culminating nicely with a rich sensual base.

Continue reading "Fragrance PR: Grossmith Perfume" »

July 20, 2011

Beauty PR: Azagury Perfume & Candles

In 2008, Jacques Azagury did what many other designers before him have also done: he launched a fragrance line. What’s so special about his line? The simple elegance of his fragrances makes them stand out amongst others in the cosmetics industry. He uses scents from the twenties and thirties with an addition of a contemporary twist to them. His line is for the modern, feminine woman who likes a fresh scent.

Azagury's first fragrance is based on the scent of the sweet-smelling Mogra flower, originally found in Tibet, infused with a cedar component. I really like this Azagury fragrance because it is fresh and romantic. Moreover, it also has a sophistication to it, and isn’t one of those fragrances that you can smell five feet away.

Continue reading "Beauty PR: Azagury Perfume & Candles" »

Beauty PR: Azagury Perfume & Candles

In 2008, Jacques Azagury did what many other designers before him have also done: he launched a fragrance line. What’s so special about his line? The simple elegance of his fragrances makes them stand out amongst others in the cosmetics industry. He uses scents from the twenties and thirties with an addition of a contemporary twist to them. His line is for the modern, feminine woman who likes a fresh scent.

Azagury's first fragrance is based on the scent of the sweet-smelling Mogra flower, originally found in Tibet, infused with a cedar component. I really like this Azagury fragrance because it is fresh and romantic. Moreover, it also has a sophistication to it, and isn’t one of those fragrances that you can smell five feet away.

Continue reading "Beauty PR: Azagury Perfume & Candles" »

Beauty PR: Azagury Perfume & Candles

In 2008, Jacques Azagury did what many other designers before him have also done: he launched a fragrance line. What’s so special about his line? The simple elegance of his fragrances makes them stand out amongst others in the cosmetics industry. He uses scents from the twenties and thirties with an addition of a contemporary twist to them. His line is for the modern, feminine woman who likes a fresh scent.

Azagury's first fragrance is based on the scent of the sweet-smelling Mogra flower, originally found in Tibet, infused with a cedar component. I really like this Azagury fragrance because it is fresh and romantic. Moreover, it also has a sophistication to it, and isn’t one of those fragrances that you can smell five feet away.

Continue reading "Beauty PR: Azagury Perfume & Candles" »

July 21, 2011

Fragrance PR: Humiecki & Graef

One of the most intriguing luxury fragrances on the market, Humiecki & Graef, steps outside of the contemporary fragrance theme and truly makes a bold name for the line. Creators, Sebastian Fischenich and Tobias, pride themselves on their unique, evocative fragrance.

Each of the individual five scents is named after the creator’s grandmothers, and because of the deep relationships both had with their grandmother, their spirits live on within this fragrance. The most popular scent, Bosque, represents clarity, balance and purity, and is supposed to give the feeling of “being at one with the moment.”

Humiecki & Graef is more than just a fragrance; it is an inspirational line of wonderfully smelling art. Learn more at www.humieckiandgraef.com.

Fragrance PR: Humiecki & Graef

One of the most intriguing luxury fragrances on the market, Humiecki & Graef, steps outside of the contemporary fragrance theme and truly makes a bold name for the line. Creators, Sebastian Fischenich and Tobias, pride themselves on their unique, evocative fragrance.

Each of the individual five scents is named after the creator’s grandmothers, and because of the deep relationships both had with their grandmother, their spirits live on within this fragrance. The most popular scent, Bosque, represents clarity, balance and purity, and is supposed to give the feeling of “being at one with the moment.”

Humiecki & Graef is more than just a fragrance; it is an inspirational line of wonderfully smelling art. Learn more at www.humieckiandgraef.com.

Fragrance PR: Humiecki & Graef

One of the most intriguing luxury fragrances on the market, Humiecki & Graef, steps outside of the contemporary fragrance theme and truly makes a bold name for the line. Creators, Sebastian Fischenich and Tobias, pride themselves on their unique, evocative fragrance.

Each of the individual five scents is named after the creator’s grandmothers, and because of the deep relationships both had with their grandmother, their spirits live on within this fragrance. The most popular scent, Bosque, represents clarity, balance and purity, and is supposed to give the feeling of “being at one with the moment.”

Humiecki & Graef is more than just a fragrance; it is an inspirational line of wonderfully smelling art. Learn more at www.humieckiandgraef.com.

August 2, 2011

Fragrance PR: CB I Hate Perfume

CB I Hate Perfume, is an ironic name for a line of fragrances, but Christopher Brosius the mastermind behind the innovative brand honestly does hate it. In his manifesto he describes his discontent with the product. Too often it is an “opaque shell concealing everything and revealing nothing,” and he admits his disgust when people smell all the same.

Your fragrance should be yours, an exterior layer representing who you are and what you believe in. “Perfume is a veil that reveals the soul—the fanfare of our individuality sounding differently to everyone who listens.”

Perhaps one of the most innovative perfumers of the 21st century, Christopher Brosius didn’t always want to follow this path. As a child he imagined himself to one day become and artist, or perhaps a scientist. It didn’t come as much of a surprise when he became essentially an adaptation of the two.

Continue reading "Fragrance PR: CB I Hate Perfume" »

Fragrance PR: CB I Hate Perfume

CB I Hate Perfume, is an ironic name for a line of fragrances, but Christopher Brosius the mastermind behind the innovative brand honestly does hate it. In his manifesto he describes his discontent with the product. Too often it is an “opaque shell concealing everything and revealing nothing,” and he admits his disgust when people smell all the same.

Your fragrance should be yours, an exterior layer representing who you are and what you believe in. “Perfume is a veil that reveals the soul—the fanfare of our individuality sounding differently to everyone who listens.”

Perhaps one of the most innovative perfumers of the 21st century, Christopher Brosius didn’t always want to follow this path. As a child he imagined himself to one day become and artist, or perhaps a scientist. It didn’t come as much of a surprise when he became essentially an adaptation of the two.

Continue reading "Fragrance PR: CB I Hate Perfume" »

August 3, 2011

Perfume: The Alchemy of Scent by Jean-Claude Ellena

Perfume is a very lucrative industry that not very many know about. Of course we all see the fragrance ads on TV, in magazines, on the sides of buses, but besides these elaborate advertisements, what else is known about the perfume industry? Jean-Claude Ellena, author of Perfume: The Alchemy of Scent, explores the process of crafting new fragrances that the public will be enchanted by. Jean-Claude has been working in the perfume world since he was a teenager, he since has created a vast amount of successful fragrances and did tremendous work while working as an in-house perfumer for HERMES.

Throughout Perfume, Jean-Claude reveals some secrets of the trade and industry, he gives some of his own recipes, and aside from the fragrance itself, discusses the packaging and design of the bottle and how they all must fit together perfectly.

Perfume was originally published in French, titled Le Perfume, but thanks to Arcade Publishing the book has become a best seller in English also. Perfumista’s everywhere should order Perfume now at www.amazon.com.

Perfume: The Alchemy of Scent by Jean-Claude Ellena

Perfume is a very lucrative industry that not very many know about. Of course we all see the fragrance ads on TV, in magazines, on the sides of buses, but besides these elaborate advertisements, what else is known about the perfume industry? Jean-Claude Ellena, author of Perfume: The Alchemy of Scent, explores the process of crafting new fragrances that the public will be enchanted by. Jean-Claude has been working in the perfume world since he was a teenager, he since has created a vast amount of successful fragrances and did tremendous work while working as an in-house perfumer for HERMES.

Throughout Perfume, Jean-Claude reveals some secrets of the trade and industry, he gives some of his own recipes, and aside from the fragrance itself, discusses the packaging and design of the bottle and how they all must fit together perfectly.

Perfume was originally published in French, titled Le Perfume, but thanks to Arcade Publishing the book has become a best seller in English also. Perfumista’s everywhere should order Perfume now at www.amazon.com.

August 8, 2011

Fragrance PR: Le Labo

Coco Chanel once said, “A woman who doesn’t wear perfume has no future.” While a little extreme, fragrances can transport you from reality to fantasy. Take you to a world created from your imagination and emit an aura that reflects your personality. The perfumists at Le Labo, donned in white lab coats, can help you can create and celebrate your future.

The Nolita store is equally beautiful as it is fragrant. Upon entrance you are swept up into the world of scent, navigating with only your nose. The warm and welcoming staff patiently walks you through the store, detailing each of their products leading you to your perfect match. Several consultations and a hefty price tag will give you a personal scent crafted especially for you. Placed in one of their science-chic bottles with your name on it, you can rest assured that neither your sister nor best friend will ‘accidentally’ walk off with the same scent.

Continue reading "Fragrance PR: Le Labo" »

Fragrance PR: Le Labo

Coco Chanel once said, “A woman who doesn’t wear perfume has no future.” While a little extreme, fragrances can transport you from reality to fantasy. Take you to a world created from your imagination and emit an aura that reflects your personality. The perfumists at Le Labo, donned in white lab coats, can help you can create and celebrate your future.

The Nolita store is equally beautiful as it is fragrant. Upon entrance you are swept up into the world of scent, navigating with only your nose. The warm and welcoming staff patiently walks you through the store, detailing each of their products leading you to your perfect match. Several consultations and a hefty price tag will give you a personal scent crafted especially for you. Placed in one of their science-chic bottles with your name on it, you can rest assured that neither your sister nor best friend will ‘accidentally’ walk off with the same scent.

Continue reading "Fragrance PR: Le Labo" »

August 15, 2011

Fragrance PR: Issey Miyake

Japanese designer Issey Miyake is no newcomer to the fashion world. A long-time heavy hitter, the designer has had many of his collections grace the catwalks since he establish the Miyake Design Studio in 1970. The Hiroshima-native is known for his innovative use of fabric and designs.

His perfume line is a veteran among designer lines. His first fragrance, the light aquatic-floral L’eau d’Issey for women, was launched almost 20 years ago in 1992. The famous bottle, designed by Miyake himself, was based on the view of the moon behind the Eiffel Tower from his apartment.

Since then his collection has grown substantially. Every year, starting in 2007, he releases a “limited time only” fragrance for women, in which he brings in a “guest” perfumer to concoct the potion. Miyake has always designed clothing and fragrances to be worn, used and adapted according to ones mood. When he creates a scent he imagines its link and interaction with the body, clothes and environment in which it is worn.

Continue reading "Fragrance PR: Issey Miyake" »

Fragrance PR: Issey Miyake

Japanese designer Issey Miyake is no newcomer to the fashion world. A long-time heavy hitter, the designer has had many of his collections grace the catwalks since he establish the Miyake Design Studio in 1970. The Hiroshima-native is known for his innovative use of fabric and designs.

His perfume line is a veteran among designer lines. His first fragrance, the light aquatic-floral L’eau d’Issey for women, was launched almost 20 years ago in 1992. The famous bottle, designed by Miyake himself, was based on the view of the moon behind the Eiffel Tower from his apartment.

Since then his collection has grown substantially. Every year, starting in 2007, he releases a “limited time only” fragrance for women, in which he brings in a “guest” perfumer to concoct the potion. Miyake has always designed clothing and fragrances to be worn, used and adapted according to ones mood. When he creates a scent he imagines its link and interaction with the body, clothes and environment in which it is worn.

Continue reading "Fragrance PR: Issey Miyake" »

August 26, 2011

Beauty PR: Ecco Bella

Ecco Bella was started by Sally Malanga to protest beauty brands testing cosmetics on animals, but also to provide natural skin care products. Addtionally, Malanga's mission also includes ensuring that all products are derived from organic sources and vitamins.

All Ecco Bella products are free from water, gluten, dyes and preservatives, and are 50-70% organic. Moreover, all skin care products have anti-aging and anti-blemish benefits. So now you can achieve beautiful skin with fewer ingredients in the mix. Ecco Bella products are great for people with sensitive skin because they are preservative, water and alcohol-free.

Continue reading "Beauty PR: Ecco Bella" »

September 9, 2011

Luxury Niche Fragrance Public Relations: Neiman Marcus Debuts Exclusive Fragrances for Fall Season

A-Dozen-Roses-New-Fragrance-Collection.jpg

For a limited time Neiman Marcus is the exclusive retailer of a variety of new fragrances this fall season including: Balenciaga L'Essence, Bottega Veneta, CREED Royal-Oud, A Dozen Roses (all three variations), Givenchy Dahlia Noir and Prada Candy.

The exclusive collections of fragrances are distinctive as some represent the first fragrance for a brand, others are the first under new creative direction while several represent new takes from long celebrated perfume makers.

"We are proud to introduce this tremendous new collection of fragrances. To have just one of these fragrances as an exclusive at Neiman Marcus an honor, to have all of them together, is quite a feat," said Hazel Wyatt, Neiman Marcus Vice President, Divisional Merchandise Manager, Cosmetics and Fragrance.

Following provides details on each fragrance:

Continue reading "Luxury Niche Fragrance Public Relations: Neiman Marcus Debuts Exclusive Fragrances for Fall Season" »

Luxury Niche Fragrance Public Relations: Neiman Marcus Debuts Exclusive Fragrances for Fall Season

A-Dozen-Roses-New-Fragrance-Collection.jpg

For a limited time Neiman Marcus is the exclusive retailer of a variety of new fragrances this fall season including: Balenciaga L'Essence, Bottega Veneta, CREED Royal-Oud, A Dozen Roses (all three variations), Givenchy Dahlia Noir and Prada Candy.

The exclusive collections of fragrances are distinctive as some represent the first fragrance for a brand, others are the first under new creative direction while several represent new takes from long celebrated perfume makers.

"We are proud to introduce this tremendous new collection of fragrances. To have just one of these fragrances as an exclusive at Neiman Marcus an honor, to have all of them together, is quite a feat," said Hazel Wyatt, Neiman Marcus Vice President, Divisional Merchandise Manager, Cosmetics and Fragrance.

Following provides details on each fragrance:

Continue reading "Luxury Niche Fragrance Public Relations: Neiman Marcus Debuts Exclusive Fragrances for Fall Season" »

Luxury Niche Fragrance Public Relations: Neiman Marcus Debuts Exclusive Fragrances for Fall Season

A-Dozen-Roses-New-Fragrance-Collection.jpg

For a limited time Neiman Marcus is the exclusive retailer of a variety of new fragrances this fall season including: Balenciaga L'Essence, Bottega Veneta, CREED Royal-Oud, A Dozen Roses (all three variations), Givenchy Dahlia Noir and Prada Candy.

The exclusive collections of fragrances are distinctive as some represent the first fragrance for a brand, others are the first under new creative direction while several represent new takes from long celebrated perfume makers.

"We are proud to introduce this tremendous new collection of fragrances. To have just one of these fragrances as an exclusive at Neiman Marcus an honor, to have all of them together, is quite a feat," said Hazel Wyatt, Neiman Marcus Vice President, Divisional Merchandise Manager, Cosmetics and Fragrance.

Following provides details on each fragrance:

Continue reading "Luxury Niche Fragrance Public Relations: Neiman Marcus Debuts Exclusive Fragrances for Fall Season" »

Luxury Niche Fragrance Public Relations: Neiman Marcus Debuts Exclusive Fragrances for Fall Season

A-Dozen-Roses-New-Fragrance-Collection.jpg

For a limited time Neiman Marcus is the exclusive retailer of a variety of new fragrances this fall season including: Balenciaga L'Essence, Bottega Veneta, CREED Royal-Oud, A Dozen Roses (all three variations), Givenchy Dahlia Noir and Prada Candy.

The exclusive collections of fragrances are distinctive as some represent the first fragrance for a brand, others are the first under new creative direction while several represent new takes from long celebrated perfume makers.

"We are proud to introduce this tremendous new collection of fragrances. To have just one of these fragrances as an exclusive at Neiman Marcus an honor, to have all of them together, is quite a feat," said Hazel Wyatt, Neiman Marcus Vice President, Divisional Merchandise Manager, Cosmetics and Fragrance.

Following provides details on each fragrance:

Continue reading "Luxury Niche Fragrance Public Relations: Neiman Marcus Debuts Exclusive Fragrances for Fall Season" »

Luxury Niche Fragrance Public Relations: Neiman Marcus Debuts Exclusive Fragrances for Fall Season

A-Dozen-Roses-New-Fragrance-Collection.jpg

For a limited time Neiman Marcus is the exclusive retailer of a variety of new fragrances this fall season including: Balenciaga L'Essence, Bottega Veneta, CREED Royal-Oud, A Dozen Roses (all three variations), Givenchy Dahlia Noir and Prada Candy.

The exclusive collections of fragrances are distinctive as some represent the first fragrance for a brand, others are the first under new creative direction while several represent new takes from long celebrated perfume makers.

"We are proud to introduce this tremendous new collection of fragrances. To have just one of these fragrances as an exclusive at Neiman Marcus an honor, to have all of them together, is quite a feat," said Hazel Wyatt, Neiman Marcus Vice President, Divisional Merchandise Manager, Cosmetics and Fragrance.

Following provides details on each fragrance:

Continue reading "Luxury Niche Fragrance Public Relations: Neiman Marcus Debuts Exclusive Fragrances for Fall Season" »

October 26, 2011

Fragrance PR: Andy Warhol by Bond no.9

Andy%20Warhol%20by%20Bond%20No%20%209.JPG

Jackie O, John Lennon, and Princess Di, among other celebrities whose photos he burnished for posterity in the Pop Art style he pioneered, Andy Warhol also frequently recorded his own tow-headed image throughout his career. His angular, dispassionate face, sometimes framed in sunglasses, is perhaps more familiar not only to the art world, but to the general public, than any other artist’s in history.

At Bond No. 9, this got them thinking about the direction of the sixth in their series of Andy Warhol fragrances, most of which have celebrated specific New York locations—from Union Square to Montauk—where the artist lived and worked. Not only have Warhol’s celebrity portraits never been as sought after as they are in 2011, but the artist himself is today better known and more quickly recognized than even in his lifetime—far exceeding any 15 minutes of fame.

Continue reading "Fragrance PR: Andy Warhol by Bond no.9" »

Fragrance PR: Andy Warhol by Bond no.9

Andy%20Warhol%20by%20Bond%20No%20%209.JPG

Jackie O, John Lennon, and Princess Di, among other celebrities whose photos he burnished for posterity in the Pop Art style he pioneered, Andy Warhol also frequently recorded his own tow-headed image throughout his career. His angular, dispassionate face, sometimes framed in sunglasses, is perhaps more familiar not only to the art world, but to the general public, than any other artist’s in history.

At Bond No. 9, this got them thinking about the direction of the sixth in their series of Andy Warhol fragrances, most of which have celebrated specific New York locations—from Union Square to Montauk—where the artist lived and worked. Not only have Warhol’s celebrity portraits never been as sought after as they are in 2011, but the artist himself is today better known and more quickly recognized than even in his lifetime—far exceeding any 15 minutes of fame.

Continue reading "Fragrance PR: Andy Warhol by Bond no.9" »

Fragrance PR: Andy Warhol by Bond no.9

Andy%20Warhol%20by%20Bond%20No%20%209.JPG

Jackie O, John Lennon, and Princess Di, among other celebrities whose photos he burnished for posterity in the Pop Art style he pioneered, Andy Warhol also frequently recorded his own tow-headed image throughout his career. His angular, dispassionate face, sometimes framed in sunglasses, is perhaps more familiar not only to the art world, but to the general public, than any other artist’s in history.

At Bond No. 9, this got them thinking about the direction of the sixth in their series of Andy Warhol fragrances, most of which have celebrated specific New York locations—from Union Square to Montauk—where the artist lived and worked. Not only have Warhol’s celebrity portraits never been as sought after as they are in 2011, but the artist himself is today better known and more quickly recognized than even in his lifetime—far exceeding any 15 minutes of fame.

Continue reading "Fragrance PR: Andy Warhol by Bond no.9" »

Fragrance PR: Andy Warhol by Bond no.9

Andy%20Warhol%20by%20Bond%20No%20%209.JPG

Jackie O, John Lennon, and Princess Di, among other celebrities whose photos he burnished for posterity in the Pop Art style he pioneered, Andy Warhol also frequently recorded his own tow-headed image throughout his career. His angular, dispassionate face, sometimes framed in sunglasses, is perhaps more familiar not only to the art world, but to the general public, than any other artist’s in history.

At Bond No. 9, this got them thinking about the direction of the sixth in their series of Andy Warhol fragrances, most of which have celebrated specific New York locations—from Union Square to Montauk—where the artist lived and worked. Not only have Warhol’s celebrity portraits never been as sought after as they are in 2011, but the artist himself is today better known and more quickly recognized than even in his lifetime—far exceeding any 15 minutes of fame.

Continue reading "Fragrance PR: Andy Warhol by Bond no.9" »

Fragrance PR: Andy Warhol by Bond no.9

Andy%20Warhol%20by%20Bond%20No%20%209.JPG

Jackie O, John Lennon, and Princess Di, among other celebrities whose photos he burnished for posterity in the Pop Art style he pioneered, Andy Warhol also frequently recorded his own tow-headed image throughout his career. His angular, dispassionate face, sometimes framed in sunglasses, is perhaps more familiar not only to the art world, but to the general public, than any other artist’s in history.

At Bond No. 9, this got them thinking about the direction of the sixth in their series of Andy Warhol fragrances, most of which have celebrated specific New York locations—from Union Square to Montauk—where the artist lived and worked. Not only have Warhol’s celebrity portraits never been as sought after as they are in 2011, but the artist himself is today better known and more quickly recognized than even in his lifetime—far exceeding any 15 minutes of fame.

Continue reading "Fragrance PR: Andy Warhol by Bond no.9" »

November 1, 2011

Luxury Fragrance: Carlos Huber's Arquiste

Carlos Huber is a well-established architect who has combined his expertise in art and history, with his absorbed travel knowledge and experience to produce a new line of commended, unisex fragrances entitled, Arquiste.

In establishing this original line, Huber thrived on the idea that specific scents can transport us to a different time or stored away memory. Our sense of smell is said to be one of the most powerful senses because it enables us to revisit past events or relive experiences. Huber had this in mind when developing one of the most unique attributes to a fragrance that I’ve ever heard of - Each scent comes with its own petite history booklet describing the scent, its origin and what the scent represents.

Huber has far-beyond succeeded in producing an original scent that no other fragrance line can compete with. By combining non-traditional ingredients like, Russian leather and cedar wood, with the traditional ingredients we have come to love like Jasmine, a line of truly unique scents have been born. The Arquiste line consists of six fragrances (starting at $165), one of the most popular being L’Etrog. This November Huber is releasing his sixth fragrance, Aleksandr that combines the natural scents of violet leaf and fir balsam, mixed with other sensational aromas. Arriving just in time for holiday shopping!

Arquiste was recently featured in the October issues of Vogue Mexico and Elle Mexico, among other admired magazines and articles. Arquiste has arrived in the fragrance department at Barney’s; go check out the new line and let us know your favorite! Tweet us @PierceMattiePR

Luxury Fragrance: Carlos Huber's Arquiste

Carlos Huber is a well-established architect who has combined his expertise in art and history, with his absorbed travel knowledge and experience to produce a new line of commended, unisex fragrances entitled, Arquiste.

In establishing this original line, Huber thrived on the idea that specific scents can transport us to a different time or stored away memory. Our sense of smell is said to be one of the most powerful senses because it enables us to revisit past events or relive experiences. Huber had this in mind when developing one of the most unique attributes to a fragrance that I’ve ever heard of - Each scent comes with its own petite history booklet describing the scent, its origin and what the scent represents.

Huber has far-beyond succeeded in producing an original scent that no other fragrance line can compete with. By combining non-traditional ingredients like, Russian leather and cedar wood, with the traditional ingredients we have come to love like Jasmine, a line of truly unique scents have been born. The Arquiste line consists of six fragrances (starting at $165), one of the most popular being L’Etrog. This November Huber is releasing his sixth fragrance, Aleksandr that combines the natural scents of violet leaf and fir balsam, mixed with other sensational aromas. Arriving just in time for holiday shopping!

Arquiste was recently featured in the October issues of Vogue Mexico and Elle Mexico, among other admired magazines and articles. Arquiste has arrived in the fragrance department at Barney’s; go check out the new line and let us know your favorite! Tweet us @PierceMattiePR

Luxury Fragrance: Carlos Huber's Arquiste

Carlos Huber is a well-established architect who has combined his expertise in art and history, with his absorbed travel knowledge and experience to produce a new line of commended, unisex fragrances entitled, Arquiste.

In establishing this original line, Huber thrived on the idea that specific scents can transport us to a different time or stored away memory. Our sense of smell is said to be one of the most powerful senses because it enables us to revisit past events or relive experiences. Huber had this in mind when developing one of the most unique attributes to a fragrance that I’ve ever heard of - Each scent comes with its own petite history booklet describing the scent, its origin and what the scent represents.

Huber has far-beyond succeeded in producing an original scent that no other fragrance line can compete with. By combining non-traditional ingredients like, Russian leather and cedar wood, with the traditional ingredients we have come to love like Jasmine, a line of truly unique scents have been born. The Arquiste line consists of six fragrances (starting at $165), one of the most popular being L’Etrog. This November Huber is releasing his sixth fragrance, Aleksandr that combines the natural scents of violet leaf and fir balsam, mixed with other sensational aromas. Arriving just in time for holiday shopping!

Arquiste was recently featured in the October issues of Vogue Mexico and Elle Mexico, among other admired magazines and articles. Arquiste has arrived in the fragrance department at Barney’s; go check out the new line and let us know your favorite! Tweet us @PierceMattiePR

Luxury Fragrance: Carlos Huber's Arquiste

Carlos Huber is a well-established architect who has combined his expertise in art and history, with his absorbed travel knowledge and experience to produce a new line of commended, unisex fragrances entitled, Arquiste.

In establishing this original line, Huber thrived on the idea that specific scents can transport us to a different time or stored away memory. Our sense of smell is said to be one of the most powerful senses because it enables us to revisit past events or relive experiences. Huber had this in mind when developing one of the most unique attributes to a fragrance that I’ve ever heard of - Each scent comes with its own petite history booklet describing the scent, its origin and what the scent represents.

Huber has far-beyond succeeded in producing an original scent that no other fragrance line can compete with. By combining non-traditional ingredients like, Russian leather and cedar wood, with the traditional ingredients we have come to love like Jasmine, a line of truly unique scents have been born. The Arquiste line consists of six fragrances (starting at $165), one of the most popular being L’Etrog. This November Huber is releasing his sixth fragrance, Aleksandr that combines the natural scents of violet leaf and fir balsam, mixed with other sensational aromas. Arriving just in time for holiday shopping!

Arquiste was recently featured in the October issues of Vogue Mexico and Elle Mexico, among other admired magazines and articles. Arquiste has arrived in the fragrance department at Barney’s; go check out the new line and let us know your favorite! Tweet us @PierceMattiePR

November 28, 2011

The Ultimate Fragrance of Luxury with Jo Malone

After recently using a cream, unaware of the brand or name, I was quickly taken over by ultra feminine and calming aroma - later to observe that it was Jo Malone’s Red Roses Body Lotion (by far the most stunning scent, which literally lasts the whole night.) The lotion not only acts as a moisturizer, but a perfume as well. Everywhere I went people pick up on the scent and stop to ask what it was.

Jo Malone consists of fragrances for men and women, candles, lotions and shower gels and scrubs (The candles would make a perfect hostess gift this holiday season too.) Another product that works wonders is the Jo Malone Vitamin E Lip Conditioner - especially if you get dry or cracked lips in the winter months, this is a great lip treatment.

All of the Jo Malone products come in a variety to of lavishing scents - my favourite still remains Red Roses - Which is also created in the form of candles, so your house can smell as luxurious as you!

You can purchase Jo Malone products at a variety of department stores like Bergdorf Goodman, and the product line ranges in price from about $25.00 to $400.00 varying on the quantity of each product of course.

Have you tried this ultimate scent of luxury? Tweet us @PierceMattiePR and let us know what you think.

December 19, 2011

Ex Voto Paris Delivers Luxury Fragrance

When staying in luxury hotels, I sometimes covet their toiletries as they tend to be rich in ingredients and scent (fess up, you know you do it too!) Ex Voto Paris caters to numerous luxury hotels and also features their own collections for everyone to enjoy (no more sample stealing!)

Ex Voto Paris, originally from France, has expanded into high-end stores and departments worldwide, as well. They offer rich toiletries with their bath and body collection. The ingredients in each product are combined with calming and gentle oils that rejuvenate your skin. Ex Voto Paris also offers candles and home scents, perfumes, and various home accessories (plexi-glass and rich, dark materials are used to create their modern home pieces) - quite a unique blend of product.  

The home scents and candles are offered in up to forty exceptional fragrances and are styled to look quite modern and sophisticated - so your house can smell delicious and bare a contemporary style as well. My favourite home fragrance, look and scent wise, is the Black Amber candle from their Lounge Collection. Some of their home candles are styled to be a bit masculine, which makes the style even more versatile and neutral. - Ex Voto Paris home candles make fabulous host or hostess gifts too!

The personal fragrance collection entitled Eau de Luxe offers six lavishing scents to complete your style. These fragrances are blended with very unique and refreshing notes like ginger, white lotus, green tea leaves and orange blossoms. All of which provide you with an unbelievably charming scent.

Ex Voto Paris products are available at luxury department stores like Barneys - they also are currently working on an online beauty shop.

Time for you to try a new scent! New Year… New personal fragrance - Try out Ex Voto Paris and let us know your favorite products and scents by tweeting us @PierceMattiePR

December 27, 2011

Home Fragrance with Anthousa

Anthousa is a home fragrance company that creates some of the most sensational and delicious home scents - most of which come in the form of fragrance filled jars with extended sticks to illuminate the room with your desired scent. The fragrances are combined with the richest and purest ingredients, and come in various scents and colours.

The fragrances come in three different sizes - which is great if you like a particular scent, so you don’t have to keep replacing small sized ones.

The Anthousa home fragrance, Cucumber and Green Grass, gives off an incredible spa-like scent, which is perfect for a fresh and energizing mood. Another great home scent is the White Gardenia - A very feminine and flirty fragrance. A very pretty home fragrance container is provided with the De Gournay - Jardinieres & Citrus Trees Fragrance. The large scents are priced from $90.00-$115.00, medium scents from $68.00-$84.00 and small scents from $40.00.

Although many of the Anthousa fragrances are designed to be a little feminine, there are two designed with a masculine feel by incorporating all black jars as opposed to clear or beige - Lavender & Chinese May Chang, and Warm Amber and Cedarwood.

My favourite aspect of Anthousa is that they offer fragrance refills for $60.00 - so you don’t have to keep purchasing the entire set.

Their newest 2011 scent is entitled Parisian White Tea - be one of the first try it and let us know what you think!

Anthousa is available to purchase at their online boutique, or in store at Barneys New York and Saks Fifth Avenue. Try a few scents and tweet us your favourite @PierceMattiePR.

January 17, 2012

Men's Fragrance PR: Dolce & Gabbana Launch The One Sport

In 2008, Domenico Dolce and Stefano Gabbana began their The One franchise with The One for men fragrance. Two years later in 2010 they followed that with The One Gentleman as homage to the “modern gentleman” and “contemporary charmer.” In 2012, Dolce & Gabbana will expand The One line with The One Sport.

“We have friends that go to the gym. They are each very different from one another, but they all enjoy going to the gym for themselves, to feel good about themselves. As the Latins said, ‘Mens sana in corpore sano (or a sound mind in a healthy body, in English).’ “ Gabanna told WWD. With the 2012 Olympic summer games in London (one of the fashion capitals of the world) and sports fragrances being the most quickly expanding category in the sector, Dolce & Gabanna have picked the perfect time to release the newest fragrance from The One line. 

While the previous fragrances have been for the more elegant gentlemen, The One Sport was designed for men that enjoy being outside and active. Designers wanted it to be associated with sports but still have a feeling of cleanliness. Patchouli, musk, rosemary, heart of cardamom and Sequoia wood combine to form a light, clean scent for the active man.

The One Sport is set to launch first in the UK and then in Italy in late February. The fragrance will be available in 30, 50 and 100 ml and can be purchased in stores and at http://www.dolcegabbana.com.

January 25, 2012

Reality TV Show Fragrance Marketing - America's Next Top Model Perfume: Dream Come True

Do you smell success? Achieve it…with this light, fresh, cheerful Eau de Toilette—Dream Come True, released earlier this month.  America’s Next Top Model is logically renowned for its incessant search for an undiscovered supermodel.  Now notorious for it’s first perfume release, the show’s product launch may facilitate a bit of a boost of revitalization back into audience members enthusiasm toward the show. 

Dream Come True is intended to target women in their early teens through mid-thirties.  The fragrance ingredients include: red currant, honeydew and pink freesia, the heart of Amazon lily, plum blossom, empress peony, musk, pink sugar and Tahitian vanilla. 

Economically priced, America’s Next Top Model Dream Come True will be available in 30 ml Eau de Toilette for just over $20 or 30 ml Perfume Rollerball for just over $10 at most department stores.  

What do you think of a TV series producing a fragrance?  What do you think of the scent?  Let us know @PierceMattiePR.  

Reality TV Show Fragrance Marketing - America's Next Top Model Perfume: Dream Come True

Do you smell success? Achieve it…with this light, fresh, cheerful Eau de Toilette—Dream Come True, released earlier this month.  America’s Next Top Model is logically renowned for its incessant search for an undiscovered supermodel.  Now notorious for it’s first perfume release, the show’s product launch may facilitate a bit of a boost of revitalization back into audience members enthusiasm toward the show. 

Dream Come True is intended to target women in their early teens through mid-thirties.  The fragrance ingredients include: red currant, honeydew and pink freesia, the heart of Amazon lily, plum blossom, empress peony, musk, pink sugar and Tahitian vanilla. 

Economically priced, America’s Next Top Model Dream Come True will be available in 30 ml Eau de Toilette for just over $20 or 30 ml Perfume Rollerball for just over $10 at most department stores.  

What do you think of a TV series producing a fragrance?  What do you think of the scent?  Let us know @PierceMattiePR.  

Reality TV Show Fragrance Marketing - America's Next Top Model Perfume: Dream Come True

Do you smell success? Achieve it…with this light, fresh, cheerful Eau de Toilette—Dream Come True, released earlier this month.  America’s Next Top Model is logically renowned for its incessant search for an undiscovered supermodel.  Now notorious for it’s first perfume release, the show’s product launch may facilitate a bit of a boost of revitalization back into audience members enthusiasm toward the show. 

Dream Come True is intended to target women in their early teens through mid-thirties.  The fragrance ingredients include: red currant, honeydew and pink freesia, the heart of Amazon lily, plum blossom, empress peony, musk, pink sugar and Tahitian vanilla. 

Economically priced, America’s Next Top Model Dream Come True will be available in 30 ml Eau de Toilette for just over $20 or 30 ml Perfume Rollerball for just over $10 at most department stores.  

What do you think of a TV series producing a fragrance?  What do you think of the scent?  Let us know @PierceMattiePR.  

Reality TV Show Fragrance Marketing - America's Next Top Model Perfume: Dream Come True

Do you smell success? Achieve it…with this light, fresh, cheerful Eau de Toilette—Dream Come True, released earlier this month.  America’s Next Top Model is logically renowned for its incessant search for an undiscovered supermodel.  Now notorious for it’s first perfume release, the show’s product launch may facilitate a bit of a boost of revitalization back into audience members enthusiasm toward the show. 

Dream Come True is intended to target women in their early teens through mid-thirties.  The fragrance ingredients include: red currant, honeydew and pink freesia, the heart of Amazon lily, plum blossom, empress peony, musk, pink sugar and Tahitian vanilla. 

Economically priced, America’s Next Top Model Dream Come True will be available in 30 ml Eau de Toilette for just over $20 or 30 ml Perfume Rollerball for just over $10 at most department stores.  

What do you think of a TV series producing a fragrance?  What do you think of the scent?  Let us know @PierceMattiePR.  

Reality TV Show Fragrance Marketing - America's Next Top Model Perfume: Dream Come True

Do you smell success? Achieve it…with this light, fresh, cheerful Eau de Toilette—Dream Come True, released earlier this month.  America’s Next Top Model is logically renowned for its incessant search for an undiscovered supermodel.  Now notorious for it’s first perfume release, the show’s product launch may facilitate a bit of a boost of revitalization back into audience members enthusiasm toward the show. 

Dream Come True is intended to target women in their early teens through mid-thirties.  The fragrance ingredients include: red currant, honeydew and pink freesia, the heart of Amazon lily, plum blossom, empress peony, musk, pink sugar and Tahitian vanilla. 

Economically priced, America’s Next Top Model Dream Come True will be available in 30 ml Eau de Toilette for just over $20 or 30 ml Perfume Rollerball for just over $10 at most department stores.  

What do you think of a TV series producing a fragrance?  What do you think of the scent?  Let us know @PierceMattiePR.  

Reality TV Show Fragrance Marketing - America's Next Top Model Perfume: Dream Come True

Do you smell success? Achieve it…with this light, fresh, cheerful Eau de Toilette—Dream Come True, released earlier this month.  America’s Next Top Model is logically renowned for its incessant search for an undiscovered supermodel.  Now notorious for it’s first perfume release, the show’s product launch may facilitate a bit of a boost of revitalization back into audience members enthusiasm toward the show. 

Dream Come True is intended to target women in their early teens through mid-thirties.  The fragrance ingredients include: red currant, honeydew and pink freesia, the heart of Amazon lily, plum blossom, empress peony, musk, pink sugar and Tahitian vanilla. 

Economically priced, America’s Next Top Model Dream Come True will be available in 30 ml Eau de Toilette for just over $20 or 30 ml Perfume Rollerball for just over $10 at most department stores.  

What do you think of a TV series producing a fragrance?  What do you think of the scent?  Let us know @PierceMattiePR.  

Reality TV Show Fragrance Marketing - America's Next Top Model Perfume: Dream Come True

Do you smell success? Achieve it…with this light, fresh, cheerful Eau de Toilette—Dream Come True, released earlier this month.  America’s Next Top Model is logically renowned for its incessant search for an undiscovered supermodel.  Now notorious for it’s first perfume release, the show’s product launch may facilitate a bit of a boost of revitalization back into audience members enthusiasm toward the show. 

Dream Come True is intended to target women in their early teens through mid-thirties.  The fragrance ingredients include: red currant, honeydew and pink freesia, the heart of Amazon lily, plum blossom, empress peony, musk, pink sugar and Tahitian vanilla. 

Economically priced, America’s Next Top Model Dream Come True will be available in 30 ml Eau de Toilette for just over $20 or 30 ml Perfume Rollerball for just over $10 at most department stores.  

What do you think of a TV series producing a fragrance?  What do you think of the scent?  Let us know @PierceMattiePR.  

January 27, 2012

A New Fragrance Luxury Fragrance

No longer will you leave a Swarovski store with just a beautiful crystal in tow. Now you will be leaving with their new beautiful scent too, Aura by Swarovski.

Not only is the scent divine, you will want to show off the fragrance bottle as well. The shape of the bottle is very modern and simple with a glass tube encased in metal with an opening that exposes the beautiful rose colored fragrance. The bottle is then topped with a crystal jewel to complete the regal look.

Built around a prism of energy, the scent is a lovely mix of fruity, floral, and spicy with notes that include amber, benzoin, white musk, lychee, rose, tuberose, and pink pepper.  Aura by Swarovski will be leaving every woman feeling feminine and beautiful every day.

Keep an eye out for this new fragrance set to come out in April. Aura by Swarovski comes in 15 ml, 30 ml, 50 ml, and 75 ml bottles.

Will you give Aura by Swarovski a spritz? Let us know @PierceMattiePR

A New Fragrance Luxury Fragrance

No longer will you leave a Swarovski store with just a beautiful crystal in tow. Now you will be leaving with their new beautiful scent too, Aura by Swarovski.

Not only is the scent divine, you will want to show off the fragrance bottle as well. The shape of the bottle is very modern and simple with a glass tube encased in metal with an opening that exposes the beautiful rose colored fragrance. The bottle is then topped with a crystal jewel to complete the regal look.

Built around a prism of energy, the scent is a lovely mix of fruity, floral, and spicy with notes that include amber, benzoin, white musk, lychee, rose, tuberose, and pink pepper.  Aura by Swarovski will be leaving every woman feeling feminine and beautiful every day.

Keep an eye out for this new fragrance set to come out in April. Aura by Swarovski comes in 15 ml, 30 ml, 50 ml, and 75 ml bottles.

Will you give Aura by Swarovski a spritz? Let us know @PierceMattiePR

A New Fragrance Luxury Fragrance

No longer will you leave a Swarovski store with just a beautiful crystal in tow. Now you will be leaving with their new beautiful scent too, Aura by Swarovski.

Not only is the scent divine, you will want to show off the fragrance bottle as well. The shape of the bottle is very modern and simple with a glass tube encased in metal with an opening that exposes the beautiful rose colored fragrance. The bottle is then topped with a crystal jewel to complete the regal look.

Built around a prism of energy, the scent is a lovely mix of fruity, floral, and spicy with notes that include amber, benzoin, white musk, lychee, rose, tuberose, and pink pepper.  Aura by Swarovski will be leaving every woman feeling feminine and beautiful eve