Beauty pro division

– Joseph Gubernick Chief Marketing Officer at Estee Lauder made us laugh, Suzanne Grayson pronounced Celine Dion (and most of the brands wrong), Lancome marketing team pulled a no-show!

For those of us that do both beauty and fashion public relations – I think we can all agree the second week of September is always the hardest. Olympus Fashion Week sweating it out in the tents. Followed by Health & Beauty America HBA where every product manufacture is in town wanting to have desk sides with beauty editors while meeting with their chemists and bottle creators. They are both the exact same time. Our friends at Reed Exhibitions decided this year to tack on The Spa & Resort Expo for this weekend. I think the Pierce Mattie beauty and fashion teams might get a day off say in December!

Seen above is Masela Lusha having her eyes adorned with minerals from Jane Iredale. Jane Iredale was one of the sponsors at the Ultimate Green Room. Jane believes "The most beautiful cosmetic you can wear is a healthy skin" Other celebrities who visited: Daphne Zuniga, Nick Gonzalez, Ashley & Courtney Peldon, Kathy Griffin, Kathy Najimy, Bahar Soomekh & Daryl Hanna. Take a walk around with Daryl Hanna and view the video below. The first interview is on Jane Iredale.

Pampering and healthy skin across the nation. Every woman loves a little time for rest and relaxation. According to a survey conducted by the International Spa Association spas are one of the biggest growth industries in America.

According to the results, 95 million visits are made to spas in the United States annually generating $5 billion in revenues. Spas generate more in revenue than ski resorts ($3.1 billion) and only slightly less than box office receipts ($7.5 billion).

With these kind of numbers in mind it is no wonder that Spa Week has grown into an incredible public relations event for spas around the country. With over 300 spas participating from coast to coast and all around the country, Spa Week is setting up shop in a city near you. Spa Week hits New York, New Jersey, Philadelphia, Boston, D.C., Atlanta, Dallas, Chicago, Miami and Minnesota October 16th-22nd.

But Spa Week isn't just about facials and massages. Keeping in spirit with the desire to reach out to women across the country desiring to be pampered Jane Iredale Cosmetics is one of the sponsors of Spa Week

One lucky winner will receive Jane's Fall 2006 line. So hop to it and enter here! Just think how great your makeup will look freshly pampered skin after Spa Week!

Kate Somerville, a widely respected industry leader in medi-skin care, will promote her products among her beauty industry peers such as Maureen Kelly, CEO & Founder of Tarte and Cristina Carlino, creator of Philosophy on Sunday, February 11th on QVC according to WWD. Kate Somerville’s debut comes at a time when beauty brands are beginning to see the value in promoting their lines on such networks as QVC and HSN.

Kate Somerville’s skin care products have a celebrity following like no other, it’s no wonder she has been touted on such shows as E!, Access Hollywood and Extra. Beyond her skin care products, Kate also has a Clinic on Melrose Place where her staff perform such non-invasive, non-surgical procedures such as Titan, an FDA approved treatment of lax skin of the face, neck and body (the before and after pictures are really amazing).

Bringing a more personalized approach to her products through promotion on QVC will only further Kate Somerville’s success in the skin care industry.

Have you used Kate Somerville’s products? If so, let us know what you thought.

The Cucumber Eye Care Kit from Earth Therapeutics offers a soothing oasis in the middle of the stress, pollution, environmental factors or even a late night after the Oscars, which can take their toll on the eyes and the delicate skin surrounding the eyes. To soothe, calm, and condition, try the Recover-E Cucumber Eye Pads. Infused with real Cucumber extract, Vitamin E, and a beneficial blend of nutrients, these pre-moistened treatment pads cool and soothe on contact – offering a convenient, one-step solution for comforting and replenishing delicate skin around the eyes. Over time, these treatment pads help restore the skin.

Tired eyes are pampered. Tired skin is nourished and nurtured. Puffiness and swelling are relieved. Dark circles are visibly diminished. After a relaxing treatment with the Recover-E Eye Pads, try on the Herba-Gel Beauty Mask to put the finishing touches on your eye care regimen. The Herba-Gel Mask can be used either warm or cool to further soothe and invigorate tired, strained eyes. Eyes will feel fresh and rested. Skin around the eyes will look and feel soft, smooth, and radiant. -Enjoy in good health

The Makeup Show is an industry trade show that promotes networking, education and hands-on workshops. Unlike other Beauty trade shows, The Makeup Show focuses soley on the cosmetic industry. Run by the Powder Group and hosted at the Metropolitan Pavilion, last year’s event was a true cosmetics industry first with such industry giants as Sam Fine and Billy B. offering their expertise and well known brands such as M.A.C., Stila, Jane Iredale Cosmetics and Face Atelier educating makeup professionals on their brands. This year’s event is sure to be just as successful with 50 brands currently on the roster, including Shu Uemera, Awake Cosmetics and Becca Cosmetics, to showcase their products and promote their new lines.

This is a pro-only trade show and you must be an industry professional to be allowed entry into The Makeup Show; proof of profession and/or fashion/stylist/cosmetic student ID will be required, tickets must be purchased in advanced. My friend Elke von Freudenberg, who is a celebrity makeup artist, attended this event last year and said that the talents and education by Billy B. alone made it worth attending. Billy B. is on the schedule to once again grace those who attend with his exceptional wealth of talent.

Sniffapalooza is an event-based group of fragrance aficionados that originated in New York City and now unites perfume passionatas from around the world. What started as a small group of women getting together to shop and share their enthusiasm for fragrance, has grown into a phenomenon that has attained national recognition through CBS MarketWatch, The Wall Street Journal, Women's Wear Daily, and WWD BeautyBiz.

Sniffapalooza is the creation of Karen Dubin, and now with the collaboration of Karen Adams, the event is reaching new proportions. Sniffapalooza occurs several times a year and draws hundreds of kindred spirits, both men and women, and spans an age range of 16 to 76. Members meet perfumers, representatives from fragrance houses, fragrance journalists and authors, they preview new launches, are privy to special motion picture screenings, and participate in fragrance workshops.

Past events have been held at Bergdorf Goodman, Barneys New York, Henri Bendel, Takashimaya, L'Artisan Perfumeur, Lafco NY, Le Labo, Bond No. 9, and Aedes de Venustas. In February 2007, Ron Robinson at Apothia of Fred Segal/Melrose hosted Sniffapalooza for its West Coast Premiere. Sniffapalooza in NYC on March 31st/April 1st will have its biggest attendance yet with 125 fragrances lovers taking part. This event is currently sold out, but you can check out their website for details on future events.

I recently got to speak more in depth with Karen Adams regarding this event that I know many of my fellow Beauty Bloggers rave about...

Over the last several months, I’ve noticed more and more beauty brands announcing that they are going on tour. Of course, what better way to capture a beauty addicts attention than to lure her in with a beauty tour. I’m sure anyone who has a favorite beauty brand or just loves all beauty products in general will admit to the fun of indulging in some pampering while socializing with others who share their same love for beauty products.

Since last year we’ve seen several beauty tours make their way across the US, most only going to major cities. Last October CoverGirl promoted their new LashExact mascara by traveling to 8 US locations and giving away the mascara for free when guests turned in their department store brand. They traveled in a hard to miss purple van to generate the buzz as they traveled.

Last month Laura Geller didn’t just hold a tour, she had a cruise. On March 25th fans of Laura Geller booked their 7-night cruise on Carnival Cruise Lines and headed to the Bahamas. While on the cruise Ms. Geller gave makeup seminars. What a great way to relax while traveling with your favorite beauty brand and learning directly from the owner herself? Beginning last month and continuing into this month the Style Network has Garnier and Maybelline hitching a ride on their tour bus as they travel the country to give makeovers and promote the charity Dress for Success. Then of course, there is the BE Fan Tour traveling the country. Bare Escentuals has a cult-like following that has made them very successful and already their upcoming tour date in Chicago is sold out.

It’s obvious that the brands listed above understand that interacting with their consumers on their home turf promotes a relationship that is incapable of being established just from making a purchase at the store. Not only will it create loyalty and a buzz, but it will get the brand’s fan’s talking and doing much of the promoting for them. A happy customer, after all, is your best advertisement.

What do you think? Are beauty tours something we will see more of this year?

Billy B., one of the most assessable and talented makeup artists in the beauty industry, is going on tour doing seminars for The Powder Group. The American Beauty Tour will feature Billy B with seminars from a pro-artist perspective. See below for complete details and be sure to be on the lookout for my Industry Experts Profiles interview with Billy B in the coming weeks on our main blog.

Summer/Fall 2007 - The Powder Group is pleased to bring you our first round-the-country tour of one of the biggest talents in the makeup industry. Please join us as we travel the land celebrating the art of makeup with the incomprable Billy B!

Billy's stellar career counts some of the most well known women in the industry as clients including Beyonce, Sharon Stone, Pink, Mary J Blige, The Dixie Chicks, Laura Linney and on.... Check out Billy's website at billybbeauty.com

The tour will include pro-driven, consumer-friendly seminars that include product talk, tips and technique, as well as the opportunity to network and share your passion for makeup artistry with your peers.

The first leg of the tour will hit Los Angeles, San Francisco, Chicago, New York, Dallas, Atlanta and a special benefit event for Unlocking Hope in the great city of New Orleans.

The Powder Group is pleased to announce W Hotels and behindthechair.com as our tour partner for the Billy B event series.

Tour dates are as follows:

San Francisco July 22

Los Angeles July 29

Dallas August 19

Chicago August 26

New York City September 23

Atlanta October 7

New Orleans Date TBD

In each city, Billy B will present two seminars. Each seminar will last two and a half hours and consist of two application demonstrations, question and answer period, as well as loads of discussion with Billy. The format of each seminar will be the same, although looks demonstrated may change during each seminar.

Billy will have his new collection of billybbeauty paintbrushes available for the special purchase price of 145.00 at the events.

The seminars have been developed from the pro-artist perspective, but as always, Billy's incredible talent and dynamic personality are a fascinating experience for all attendees pro's and non-pros alike!

In each city the event times are 10:00am - 1:30pm and 2:30pm - 5:00pm

Event fee is $145.00 per seminar.

To register or for more information please call 866.876.9337 or email info@thepowdergroup.com

Tucked away in beautiful West Chester Pennsylvania is a boutique filled with decadently high-end beauty products (Hourglass, Fresh, Kiss Me, Becca) that has all of the locals raving. While Plain Jane is known for its intimate at-home setting (you'll feel like you are simply sharing makeup with a girlfriend) they are most known for their fabulous makeup parties. Where else can you sip champagne while choosing just the right lipstick other than your own powder room, of course.

Plain Jane offers the Powder Room party every Wednesday from 5pm-8pm. Play with color, talk to a makeup artist about your skin and ideas for a new look and get transformed as they work their magic. Sipping cocktails, gabbing with girlfriends and being pampered? This is my idea of fun.

Plain Jane has First Friday parties or better yet, you can customize a party to suit your needs. Pampering your best girlfriends with sugar scrubs, face masks, hair styling and makeup applications--we all love to be pampered, why not make it a celebration and share it with your friends?

With a few accolades to their name such as the Best of Philly Best Cosmetic Store award and two Best of the Main Line awards, Plain Jane owners Annie Moretti and Michele Robins have what it takes to make sure that you walk away from their boutique having just had an "experience" and not just another shopping day.

Pierce Mattie recently hosted Joico's Fall Fabulous event to promote the launch of 3 new products in the Joico Design collection that will be launching later this year. Editors from various publications came in for a wash and style with the new products. George Papanikolas, of the Chris McMillan Salon in Beverly Hills, was the main stylist.

The Media Oasis was transformed into a Joico inspired/branded salon complete with fall flowers, soft lighting and fall trend posters. It looked absolutely amazing in here and everyone had a great time.

Now we can't tell you the 3 products just yet, but we can tell you that they'll be launching in a salon near you around October of this year. Stay up to date on all Joico products through their website and MySpace page.

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