Beauty pro division

– Joseph Gubernick Chief Marketing Officer at Estee Lauder made us laugh, Suzanne Grayson pronounced Celine Dion (and most of the brands wrong), Lancome marketing team pulled a no-show!

For those of us that do both beauty and fashion public relations – I think we can all agree the second week of September is always the hardest. Olympus Fashion Week sweating it out in the tents. Followed by Health & Beauty America HBA where every product manufacture is in town wanting to have desk sides with beauty editors while meeting with their chemists and bottle creators. They are both the exact same time. Our friends at Reed Exhibitions decided this year to tack on The Spa & Resort Expo for this weekend. I think the Pierce Mattie beauty and fashion teams might get a day off say in December!

Seen above is Masela Lusha having her eyes adorned with minerals from Jane Iredale. Jane Iredale was one of the sponsors at the Ultimate Green Room. Jane believes "The most beautiful cosmetic you can wear is a healthy skin" Other celebrities who visited: Daphne Zuniga, Nick Gonzalez, Ashley & Courtney Peldon, Kathy Griffin, Kathy Najimy, Bahar Soomekh & Daryl Hanna. Take a walk around with Daryl Hanna and view the video below. The first interview is on Jane Iredale.

Pampering and healthy skin across the nation. Every woman loves a little time for rest and relaxation. According to a survey conducted by the International Spa Association spas are one of the biggest growth industries in America.

According to the results, 95 million visits are made to spas in the United States annually generating $5 billion in revenues. Spas generate more in revenue than ski resorts ($3.1 billion) and only slightly less than box office receipts ($7.5 billion).

With these kind of numbers in mind it is no wonder that Spa Week has grown into an incredible public relations event for spas around the country. With over 300 spas participating from coast to coast and all around the country, Spa Week is setting up shop in a city near you. Spa Week hits New York, New Jersey, Philadelphia, Boston, D.C., Atlanta, Dallas, Chicago, Miami and Minnesota October 16th-22nd.

But Spa Week isn't just about facials and massages. Keeping in spirit with the desire to reach out to women across the country desiring to be pampered Jane Iredale Cosmetics is one of the sponsors of Spa Week

One lucky winner will receive Jane's Fall 2006 line. So hop to it and enter here! Just think how great your makeup will look freshly pampered skin after Spa Week!

Kate Somerville, a widely respected industry leader in medi-skin care, will promote her products among her beauty industry peers such as Maureen Kelly, CEO & Founder of Tarte and Cristina Carlino, creator of Philosophy on Sunday, February 11th on QVC according to WWD. Kate Somerville’s debut comes at a time when beauty brands are beginning to see the value in promoting their lines on such networks as QVC and HSN.

Kate Somerville’s skin care products have a celebrity following like no other, it’s no wonder she has been touted on such shows as E!, Access Hollywood and Extra. Beyond her skin care products, Kate also has a Clinic on Melrose Place where her staff perform such non-invasive, non-surgical procedures such as Titan, an FDA approved treatment of lax skin of the face, neck and body (the before and after pictures are really amazing).

Bringing a more personalized approach to her products through promotion on QVC will only further Kate Somerville’s success in the skin care industry.

Have you used Kate Somerville’s products? If so, let us know what you thought.

The Cucumber Eye Care Kit from Earth Therapeutics offers a soothing oasis in the middle of the stress, pollution, environmental factors or even a late night after the Oscars, which can take their toll on the eyes and the delicate skin surrounding the eyes. To soothe, calm, and condition, try the Recover-E Cucumber Eye Pads. Infused with real Cucumber extract, Vitamin E, and a beneficial blend of nutrients, these pre-moistened treatment pads cool and soothe on contact – offering a convenient, one-step solution for comforting and replenishing delicate skin around the eyes. Over time, these treatment pads help restore the skin.

Tired eyes are pampered. Tired skin is nourished and nurtured. Puffiness and swelling are relieved. Dark circles are visibly diminished. After a relaxing treatment with the Recover-E Eye Pads, try on the Herba-Gel Beauty Mask to put the finishing touches on your eye care regimen. The Herba-Gel Mask can be used either warm or cool to further soothe and invigorate tired, strained eyes. Eyes will feel fresh and rested. Skin around the eyes will look and feel soft, smooth, and radiant. -Enjoy in good health

The Makeup Show is an industry trade show that promotes networking, education and hands-on workshops. Unlike other Beauty trade shows, The Makeup Show focuses soley on the cosmetic industry. Run by the Powder Group and hosted at the Metropolitan Pavilion, last year’s event was a true cosmetics industry first with such industry giants as Sam Fine and Billy B. offering their expertise and well known brands such as M.A.C., Stila, Jane Iredale Cosmetics and Face Atelier educating makeup professionals on their brands. This year’s event is sure to be just as successful with 50 brands currently on the roster, including Shu Uemera, Awake Cosmetics and Becca Cosmetics, to showcase their products and promote their new lines.

This is a pro-only trade show and you must be an industry professional to be allowed entry into The Makeup Show; proof of profession and/or fashion/stylist/cosmetic student ID will be required, tickets must be purchased in advanced. My friend Elke von Freudenberg, who is a celebrity makeup artist, attended this event last year and said that the talents and education by Billy B. alone made it worth attending. Billy B. is on the schedule to once again grace those who attend with his exceptional wealth of talent.

Sniffapalooza is an event-based group of fragrance aficionados that originated in New York City and now unites perfume passionatas from around the world. What started as a small group of women getting together to shop and share their enthusiasm for fragrance, has grown into a phenomenon that has attained national recognition through CBS MarketWatch, The Wall Street Journal, Women's Wear Daily, and WWD BeautyBiz.

Sniffapalooza is the creation of Karen Dubin, and now with the collaboration of Karen Adams, the event is reaching new proportions. Sniffapalooza occurs several times a year and draws hundreds of kindred spirits, both men and women, and spans an age range of 16 to 76. Members meet perfumers, representatives from fragrance houses, fragrance journalists and authors, they preview new launches, are privy to special motion picture screenings, and participate in fragrance workshops.

Past events have been held at Bergdorf Goodman, Barneys New York, Henri Bendel, Takashimaya, L'Artisan Perfumeur, Lafco NY, Le Labo, Bond No. 9, and Aedes de Venustas. In February 2007, Ron Robinson at Apothia of Fred Segal/Melrose hosted Sniffapalooza for its West Coast Premiere. Sniffapalooza in NYC on March 31st/April 1st will have its biggest attendance yet with 125 fragrances lovers taking part. This event is currently sold out, but you can check out their website for details on future events.

I recently got to speak more in depth with Karen Adams regarding this event that I know many of my fellow Beauty Bloggers rave about...

Over the last several months, I’ve noticed more and more beauty brands announcing that they are going on tour. Of course, what better way to capture a beauty addicts attention than to lure her in with a beauty tour. I’m sure anyone who has a favorite beauty brand or just loves all beauty products in general will admit to the fun of indulging in some pampering while socializing with others who share their same love for beauty products.

Since last year we’ve seen several beauty tours make their way across the US, most only going to major cities. Last October CoverGirl promoted their new LashExact mascara by traveling to 8 US locations and giving away the mascara for free when guests turned in their department store brand. They traveled in a hard to miss purple van to generate the buzz as they traveled.

Last month Laura Geller didn’t just hold a tour, she had a cruise. On March 25th fans of Laura Geller booked their 7-night cruise on Carnival Cruise Lines and headed to the Bahamas. While on the cruise Ms. Geller gave makeup seminars. What a great way to relax while traveling with your favorite beauty brand and learning directly from the owner herself? Beginning last month and continuing into this month the Style Network has Garnier and Maybelline hitching a ride on their tour bus as they travel the country to give makeovers and promote the charity Dress for Success. Then of course, there is the BE Fan Tour traveling the country. Bare Escentuals has a cult-like following that has made them very successful and already their upcoming tour date in Chicago is sold out.

It’s obvious that the brands listed above understand that interacting with their consumers on their home turf promotes a relationship that is incapable of being established just from making a purchase at the store. Not only will it create loyalty and a buzz, but it will get the brand’s fan’s talking and doing much of the promoting for them. A happy customer, after all, is your best advertisement.

What do you think? Are beauty tours something we will see more of this year?

Billy B., one of the most assessable and talented makeup artists in the beauty industry, is going on tour doing seminars for The Powder Group. The American Beauty Tour will feature Billy B with seminars from a pro-artist perspective. See below for complete details and be sure to be on the lookout for my Industry Experts Profiles interview with Billy B in the coming weeks on our main blog.

Summer/Fall 2007 - The Powder Group is pleased to bring you our first round-the-country tour of one of the biggest talents in the makeup industry. Please join us as we travel the land celebrating the art of makeup with the incomprable Billy B!

Billy's stellar career counts some of the most well known women in the industry as clients including Beyonce, Sharon Stone, Pink, Mary J Blige, The Dixie Chicks, Laura Linney and on.... Check out Billy's website at billybbeauty.com

The tour will include pro-driven, consumer-friendly seminars that include product talk, tips and technique, as well as the opportunity to network and share your passion for makeup artistry with your peers.

The first leg of the tour will hit Los Angeles, San Francisco, Chicago, New York, Dallas, Atlanta and a special benefit event for Unlocking Hope in the great city of New Orleans.

The Powder Group is pleased to announce W Hotels and behindthechair.com as our tour partner for the Billy B event series.

Tour dates are as follows:

San Francisco July 22

Los Angeles July 29

Dallas August 19

Chicago August 26

New York City September 23

Atlanta October 7

New Orleans Date TBD

In each city, Billy B will present two seminars. Each seminar will last two and a half hours and consist of two application demonstrations, question and answer period, as well as loads of discussion with Billy. The format of each seminar will be the same, although looks demonstrated may change during each seminar.

Billy will have his new collection of billybbeauty paintbrushes available for the special purchase price of 145.00 at the events.

The seminars have been developed from the pro-artist perspective, but as always, Billy's incredible talent and dynamic personality are a fascinating experience for all attendees pro's and non-pros alike!

In each city the event times are 10:00am - 1:30pm and 2:30pm - 5:00pm

Event fee is $145.00 per seminar.

To register or for more information please call 866.876.9337 or email info@thepowdergroup.com

Pierce Mattie recently hosted Joico's Fall Fabulous event to promote the launch of 3 new products in the Joico Design collection that will be launching later this year. Editors from various publications came in for a wash and style with the new products. George Papanikolas, of the Chris McMillan Salon in Beverly Hills, was the main stylist.

The Media Oasis was transformed into a Joico inspired/branded salon complete with fall flowers, soft lighting and fall trend posters. It looked absolutely amazing in here and everyone had a great time.

Now we can't tell you the 3 products just yet, but we can tell you that they'll be launching in a salon near you around October of this year. Stay up to date on all Joico products through their website and MySpace page.

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Regardless of which nominee you are voting for in November (Al Gore, jk!) one thing that came out of the debate was a makeover. Hey – this is Pierce Mattie after all. We don’t talk politics; we talk fashion, beauty and lifestyle choices. Are you ready to examine? And no we won’t go there on Gwen Ifill’s signature Key West green colored sports jacket, it was a smart choice considering who she was interviewing.

Let’s start with Sarah Palin:

The Beauty PR Pros: Loved the foundation it was blended without showing any discoloration. The eyes were smooth, defining but not harsh or whorish; yes there is a fine line between the two. It was very American – very Estee Lauder.

Beauty PR Con’s: The lipstick reminded me of working behind the counter for Origins in the 1990’s and selling a ton of Malt Matte Stick, too malt and too matte. Why did it seem to be monochromatic with the blush? The hair, was that the at home kit where you comb in the highlights? Not good! Blend the frost Mrs. Palin!

The Lifestyle PR Census: She seemed a bit fragile; maybe she needs some osteoporosis vitamins, Visine in the eyes and most of all – be a taller standing VP candidate. Pilates Sara?

The Fashion PR Pros: The suit was svelte, fitting and the fabric had a black sheen to it that made her seem taller than Biden. Was it a satin soft? We loved it!

The Fashion Cons: The glasses (very Palin), but seriously get rid of them! We know you’re hot under the Lens Crafters, and this isn’t a porno, so take them off.

Onto Joe Biden:

The Grooming PR Pros: Clean shaven, skin was moist looking and not stressed, he was obviously sprayed down with an Evian spritz before going on-air. His glow was even on his face, he did not appear to have any man-makeup on, which is a good thing!

The Grooming PR Cons: His hair line--bad plugs or just an irritated scalp from over-combing? Maybe some Nioxin to the rescue and add some shades to those grays Biden!

The Lifestyle PR Census: Didn’t he seem bloated? Nothing some water pills and a little cardio can’t fix. He did stand tall, though if you are going use your fingers and point that much, male manicures are in order.

The Fashion Pros: The tie! It was totally synced into the backdrop, he looked like he belonged on stage, the black wool suite was fitted and elegant yet masculine.

The Fashion Cons: Nothing seemed to pop! Maybe next time he should sport an Ike Behar? Something to make it have a bit more pizazz, especially if he is going to stay so sane during the debate, which was a welcome change.

Politics aside, what do you think? Do you agree with my pros and cons?

It’s the morning after the Golden Globes and this year was definitely the most impressed I have been in awhile! There were SO many good movies to choose from, amazing performances given by all, and one very surprising comeback (Mickey Rourke – really???) The red carpet did not disappoint either.

There were the obvious blunders: Drew Barrymore’s hair and behavior – anyone else feel like she was a reincarnation of Anna Nicole Smith? J.Lo’s dress – come on Jenny from the Block! We have seen this dress before - come on, cover up a little, at least for the twins!

With the few blunders came one of the best Award Show Fashions I have seen. My favorite look of the night has to go to January Jones (of Madmen fame). INCREDIBLE. That color - she took a hint from the show’s vintage wardrobe and went for classic glamour with a slight edge. The details on the dress made it interesting to look at without being too flashy or tacky. The hair and make up were simple and a little retro. Well done January – I’m sure you will make everyone’s top dressed list!

Frieda Pinto from Slumdog Millionaire was another amazing look of the night. Not normally a color I’m drawn to, the chartreuse color was PERFECT for the actress. She is absolutely stunning from head to toe. Her makeup was spot on – very minimal with a nude/pink lip and a very light smoky eye. Her hair, styled very simply in a blowout with a slight curl, was amazing.

Kate Winslet is and always will be flawless in my eyes. The stunning black gown fit her like a glove and the hair and makeup were just sophisticated enough. She had a gorgeous raspberry lip stain and a simple eye. Kate Winslet is what Hollywood glamour used to be (and will hopefully become again!)

I really could go on and on about the best looks – there were so many beautiful dresses last night! Also not to be missed – Salma Hayek, Maggie Gyllenhaal, Eva Longoria, Tina Fey, America Ferrera and Seth Rogan (had to throw a guy in there and he looked awesome!) If this is a glimpse at the Oscar fashion & beauty looks, then we are in for a real treat.

Photo Credit: Just Jared except January Jones via FabSugar

Tags: Beauty PR

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Remember when mom used to tell you that the secret to wearing makeup is to look like you’re not wearing any at all?  Well the Marc Jacobs fall 2009 presentation has reversed the belief and brought back the 1980s makeup trend at clubs such as the daring smoky eyes and the bright frosted lips. 

The man behind the revivification is surprisingly Francois Nars, founder and creative director of NARS Cosmetics.  Nars is most known for encouraging a natural sun-kissed face that has defined over a decade-long makeup movement.  His most notable accessory is his subtle yet glittery blush “Orgasm,” which quickly found its way into nearly every woman’s makeup case (yes, including my own).  Ironically, he this time chose to give the models a sexy-vixen-from-the-future look, with emphasis on icy blue lips — very much the opposite of his signature style.

“We wanted the models to look like girls ready to go clubbing, to reflect the edgy spirit of those years,” Nars said to the New York Times.  “The inspiration was Debbie Harry and all the girls like her who would really spend time putting paint on their faces.”

Bringing back this style of makeup is more than just aesthetically pleasing — it means the return of experimenting, intrepidness and enjoyment.  For Nars, it meant his return to the runway after a 10-year hibernation.  But he came back swinging, spending sleepless nights with Jacobs and Guido designing the 65 different looks that were tailored for each model.

“Imagine if you took a blender and filled it with some Stephen Sprouse, a little Saint Laurent and added a few nightclubs from the 70s and 80s, like Studio 54, Area and Mudd Club.” Nars said to TimesPeople.  “You get this wonderful mix, much like Marc mixes it up with the clothes.”

What valuable makeup secret did he share for those who want to pump up the bass on their face?

Beauty can be more than just glitz and glam — it is essentially the act of doing something beautifully positive.  MAC Cosmetics has mastered the art of staying gorgeous while taking a stand against a pressing issue.  Teamed up with VIVA GLAM Spokesperson and pop star Fergie, MAC recently revealed Fergie’s new VIVA GLAM VI Special Edition Lipstick and new VIVA GLAM advertising campaign in Los Angeles.  The new lipsticks are set to be available March 19th everywhere that MAC is carried.

Since it first launched in 1994, MAC's Viva Glam program has donated over $130 million to raise awareness of HIV/AIDS globally over the past 15 years. With 100% of the selling price going towards the MAC AIDS Fund, the duo hopes to bring the cosmetic company to their outstanding $150 million goal after the release of the lipsticks.  Now I’m waiting for other celebrities to step their game up in the charity department.

HBA Global Expo, the leading product development event for the cosmetics, fragrance, personal care and well-being industries, has announced the finalists of its Annual International Package Design Awards (IPDA). From among these finalists the Category Winners and the Grand Award will be announced at the HBA Global Expo & Conference taking place September 15-17, 2009 at the Jacob Javits Convention Center in New York.

As the longest running package design awards in the beauty industry more than 200 entries were submitted by major brands, niche players and indie companies. The following finalists in were chosen by a The Committee of 100 made up of packaging professionals, designers, suppliers and members of the media:

Cosmetic Mass

• AIRbrush Makeup System & AIR Pod Makeup by TEMPTU
• Cupcake Gloss by Nyx Los Angeles
• Ed Hardy Color Palettes by New Wave Fragrances
• L'Oreal Color Presso by L'Oreal HIP
  

Cosmetics Prestige

• 3-Piece Magnetic Brush Set by Sephora
• Clinique Bamboo Classic Texture Charms and/or Compacts for Holiday & Trend by Clinique
• Lancome Lotus by Lancome
• Stila Platinum Smoky Eye Palette by Stila
  

Fragrance Mass

• Halle by Halle Berry by Coty, Inc.
• Idolatre by L'Bel
• Want You by CyZone
• White Diamonds Holiday Package by Elizabeth Arden
  

FRAGRANCE PRESTIGE

• Harajuku Lovers Fragrances by Coty Prestige
• John Galliano by Selective Beauty
• Very Hollywood by Michael Kors
• Waterford Lismore Eau de Parfum by Waterford
  

PERSONAL CARE MASS

• EOS Shave Cream and Lip Balm by EOS
• Renpure Organics by Renpure Organics
• Signature Collection - Dancing Waters by Bath & Body Works
• Tresemme 24 Hour Body Mousse and Finishing Spray by Alberto Culver

In an effort to discover a female model to represent the e.l.f. Cosmetic brand for 2010, the company has teamed up with ExploreModeling.com to launch a nationwide casting. Celebrating "Beauty at All Ages", women from 15 through 40 plus are encouraged to apply. This online-based casting kicked off Sept. 14, 2009, and will continue through December 31, 2009.

ExploreModeling.com inspired us to come up with the idea of Beauty at All Ages, which is perfect because e.l.f. Cosmetics is all about allowing women of all ages to spoil themselves without going broke.  

Voting is now live for the Tom's of Maine "50 States for Good" initiative, which was created to reward non-profit organizations focused on lasting, positive change. Fifty finalists are featured at www.50statesforgood.com, where the public can learn more about community efforts around the country and vote to determine which five projects will split $100,000 in funding.

"Nobody knows better where funds are needed and should be directed than the public that will benefit from them," said Rob Robinson, director of common good partnerships at Tom's of Maine. "We received more than 2,000 applications from all 50 states. The overwhelming response to this program showed that there's great interest in solving community needs together. We're inspired by the good work happening across the country and excited to see our funding in action and share the community impact."

TV Land announced today that it has picked up the hit original reality model competition "She's Got The Look" for a third season and is moving the series production to Los Angeles, CA. Premiering in 2010, this season of "She's Got The Look" sets out to discover a beautiful, sophisticated and confident woman over the age of 35 who has the potential to transform herself into a model representing some of the most high-profile brands and highly-coveted campaigns in the fashion and beauty industry. Emmy Award-Winner Allison Grodner ("Big Brother," "Blowout") returns as executive producer and has teamed up with executive producer Rich Meehan ("Big Brother") in their first project together under their new banner, Fly On The Wall Entertainment. The show has also renewed partnerships with SELF Magazine and world-renowned modeling agency, Wilhelmina Models, Inc.

Open casting calls for "She's Got The Look" begin Sunday, December 6th in Los Angeles, CA. Additionally, there will also be open casting calls in New York, NY on December 12th, in Memphis, TN on December 13th and in Columbus, OH on December 15th. Thousands of applications have already been received for the third season. For the most current information on casting, log onto TVLandPrime.com.

"She's Got The Look' resonates with our viewers who can identify with the show's message of reinvention, second chances and achieving lifelong dreams," states Larry W. Jones, president, TV Land. "The transformations and experiences these women go through are always so inspirational and this is sure to be another amazing season."

Emerging brands will be a key feature of the HBA Global Expo Honest Beauty blog. Every month. Mary Palmieri, the editor of Honest Beauty, will select an up-and-coming beauty product that has unique attributes and efficacy as well as a compelling background story.

"Since I started penning Honest Beauty, I've come across so many unique products that aren't being pushed by major marketing and promotional campaigns. These products are authentic and have amazing development stories," said Ms. Palmieri. "By platforming them on the HBA Honest Beauty blog, I hope that these products get the recognition they deserve.

The Honest Beauty blog, http://www.hbaexpo.com/blog, is part of the HBA Global events website. HBA Global Expo & Conference, taking place September 28-30, 2010 at the Javits Center in New York, New York, is the largest product development event for the entire beauty community including the cosmetics, fragrance, skin care, personal care and naturals markets.

The HBA Global website features worldwide suppliers, educational content, industry resources, and event highlights. In addition, The Honest Beauty blog is distributed via e-mail to more than 50,000 opt-in beauty professionals including product development teams from major brand manufacturers including Avon, COTY, Estee Lauder, Johnson & Johnson, L'Oreal, Procter & Gamble, and Unilever. International industry suppliers, media, academics, and market analysts also receive the blog.

Every month, a new breakout brand will be selected for its honestly effective product line, standout attributes as well as company background and philosophy including unique packaging, philanthropy and special ingredients.

En Pointe Skin Solutions by Dr. Christine Rodgers, was October's Breakout Brand in honor of Breast Cancer Awareness Month. As a breast cancer survivor and celebrated plastic surgeon, Dr. Rodgers has intimate knowledge of the common skin and body problems that develop with aging, cancer treatment, cancer recovery, and hormone-related conditions. Having worked with countless patients, studying the skin for years, Dr. Rodgers developed En Pointe Skin Solutions to focus not just on the skin's surface, but also the skin's composition.

In November, Navajo Skin Care (www.navajoskincare.com) was profiled by Honest Beauty for its "Walking in The Beauty Way" philosophy emphasizing the need for harmony between people, nature, land, and the spiritual world. Besides using only natural, food grade preservatives in its formulation, Navajo Skincare is also an official partner with Navajo Nation and they donate substantial portions of their profits for the benefit of the Navajo People.

Companies interested in submitting their products for review by the Honest Beauty blog can contact Mary Palmeiri at mpalmieri@hbaexpo.com or by calling 212-600-3033.

Happiness is contagious evoking feelings of universal joy. In a tough economic climate, it's even more important to spread happiness and give back in meaningful ways. For the third consecutive year, Clinique is partnering with Big Brothers Big Sisters, the largest youth mentoring organization in the country, to continue its tradition of engaging in random acts of happiness.

Clinique teamed up with children from Big Brothers Big Sisters to create personalized holiday cards that embody happiness during the season of giving. The children participated in designing holiday cards and were encouraged to express happy holiday moments visually through their artwork. Six designs were chosen for Clinique Happy Holiday Cards, which will be available complimentary at Clinique counters nationwide and at Clinique.com with a $30 purchase. In addition, Clinique has made a cumulative donation of $350,000 to support Big Brothers Big Sisters initiatives.

"For three consecutive years, Clinique has demonstrated its commitment to our children by selecting Big Brothers Big Sisters as the beneficiary of its annual holiday promotion," said Michael A. Corriero, Executive Director of Big Brothers Big Sisters of NYC. "Clinique's generosity is bringing holiday cheer to countless children."

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Celebrities, community leaders and the Harlem community gathered together for the Roots of Nature "Picture of Strength" event to benefit the Harlem Children's Zone.  The community event was hosted by Sherri Shepherd of The View with special guests Michelle Williams (CHICAGO, Destiny's Child), Johnny Wright (Celebrity Stylist, SoftSheen-Carson Artistic Style Director), Egypt (WBLS DJ), James McDaniel  (NYPD Blue) and Abiola Adams (BET, Vh1) were on hand to show their strength and community support.

Roots of Nature "Picture of Strength" benefited the Harlem Children's Zone and featured free family portraits, complimentary hair styling by SoftSheen-Carson Celebrity Stylists, and complimentary mini-makeovers by Professional Maybelline New York Makeup Artists.

"SoftSheen-Carson Roots of Nature "Picture of Strength" event brought the 'our roots make us stronger' brand philosophy to life," commented Angela Guy, Sr. Vice President, General Manager, SoftSheen-Carson.  "It was an incredible experience for the community to come together to celebrate their inner and outer beauty."

The Roots of Nature haircare line is the key to strong, growing hair and is fortified with natural ingredients including shea butter, green tea and wheat protein. Roots of Nature products are available at select Duane Reade locations in New York City and drug, mass and beauty supply stores nationwide.

The beauty industry celebrated its finest today, as Cosmetic Executive Women (CEW) recognized the most innovative beauty products of the year at the 16th annual CEW Beauty Awards. A full list of 31 winning products -- covering make-up, hair care, sun care, and more -- can be found below.

The CEW Beauty Awards is the only awards program where the winners are determined exclusively by beauty insiders — more than 3,600 professionals working in beauty, cosmetics, fragrance, and related industries. The CEW Beauty Awards signify the industry’s highest recognition for manufacturers, as well as a trusted guide of top product performers for consumers.

“Women are very savvy when it comes to buying beauty products; they’re looking for the best results at the best price. The CEW Beauty Awards provides consumers with insight into the best products the industry has to offer,” says Carlotta Jacobson, president of CEW.

In addition to recognizing product innovation, CEW announced the winner of the Indie Beauty Award for the brightest new start-up in the world of beauty. This year’s winner is Living Proof.

The prestigious list of CEW Beauty Award Winners was announced this afternoon at a celebrity-lined event at the Waldorf=Astoria in New York City.

• Hosted by Mario Cantone, star of Sex and the City 2
• Presented by:
• Formerly of Project Runway & Host of The Malan Show - Malan Breton
• American Idol Finalist - Anoop Desai
• Supermodel - Selita Ebanks
• Grammy Award Winning Singer - Estelle
• Ugly Betty Star - Mark Indelicato
• Beauty Icon and Entrepreneur - Kim Kardashian
• American Idol Finalist and "Rock of Ages" Actor - Constantine Maroulis
• Crest Special Guest that Embodies the 3D White Smile and Star of The City - Whitney Port
• “Rock of Ages” Actress – Angel Reed
• Nearly 550 entries
• 155 Finalists
• 31 categories, ranging from Makeup to Hair Care, Sun to Scent
• Both mass products (available at the drugstore) and prestige products (available at department and specialty stores) were honored

Iconic supermodel, entrepreneur and philanthropist Christie Brinkley, will receive the 2nd Annual HBA "Positively Beautiful" Award from HBA Global Expo for her active support of Smile Train and its mission.  Smile Train (www.smiletrain.org) provides free cleft surgery for millions of poor children in developing countries and free cleft-related training for doctors and medical professionals.  

The Positively Beautiful Award was established by HBA Global to annually recognize a celebrity who uses their name and talents to further a cause that champions inner beauty and self-esteem building.   The Award Presentation will be part of the events Keynote and Kick-off Presentation on Tuesday, September 28th starting at 9:00 a.m. in the Special Events Hall.  HBA Global Expo & Conference (www.hbaexpo.com) is the largest product development event for the cosmetic, fragrance, skin care, personal care, and well-being industries.  

As doors open this week to the new home of Mercedes-Benz Fashion Week at Lincoln Center it's clear that innovation and design play a key role in creating a space that revolutionizes the way fashion shows are experienced.

With a 30 percent larger venue then previous seasons in Bryant Park and just under 90 runway shows taking place from September 9-16, Mercedes-Benz Fashion Week is fulfilling its mission to "organize, centralize and modernize" the American collections from designers showing this season including Diane von Furstenberg, Tommy Hilfiger, Herve Leger by Max Azria, Narciso Rodriguez, Vera Wang, and this season's Mercedes-Benz Presents Designer, Carolina Herrera, who features her latest collection on September 13, 2010.  

Meet Pierce Mattie on Monday September 28th at The Global Beauty Exchange at the St Regis in Monarch Beach, California. Pierce will be appearing as part of the 8:30am discussion panel and will cover building your beauty business through media strategies that encompass social media vehicles, online media buzz and SEO. Pierce will reveal some top contacts from his little black book, outline the DOs and DON’Ts of social media and give a sneak peek at what the big media players have lined up for 2011.

To register click here: https://www.globalb2bexchange.net/beauty/index.php?page=register   

Buyers Attend Free

Qualified buyers attend at absolutely no cost with complimentary housing and travel. To learn more about the buyers attending the Global Beauty Exchange - please click on the BUYERS tab. Suppliers - Guaranteed Appointments and Unlimited Networking Opportunities Suppliers pay a  surprisingly low fee for personal access to their best prospects: a small fraction of what lead development typically costs. If you would like to participate in the Global Beauty Exchange, you must be pre-approved. Please go to SUPPLIERS to learn more about how to participate in these events. 

Japanese women are expected to live just over 86 years, topping the world's longevity ratings for the 25th straight year, and according to Mintel Beauty Innovation, they are going to continue to look good as they get older.

Mintel's Global New Product Database (GNPD) reports that Japan has seen a significantly higher growth rate in anti-aging skincare products than the US. Skincare products launched in Japan with an anti-aging claim increased by a staggering 85% from 2007 to 2009, compared to a 27% increase in the US during the same time period.

"East Asia and Japan, specifically, have always been at the forefront of beauty innovation," notes Hinako Sugioka, Mintel Beauty Innovation senior consultant. "The steady increase in Japan's longevity, traditional eating habits and long history of whitening beauty are just a few of the reasons this region continues to excel in the personal care industry."

While not as robust as Asia, the US anti-aging skincare market is experiencing a boom in sales despite a poor economic atmosphere. Posting substantial growth since 2004, with gains of nearly 15% in both 2007 and 2008, the US has reached estimated sales of $1.8 billion in 2009. Growth is mostly driven by the increasing number of women in the US, particularly Baby Boomer women, who are known to be very interested in health and wellbeing.

According to Hinako Sugioka, the most remarkable factor in market growth is many consumers' unwillingness to stop buying anti-aging skincare despite having to tighten their budgets for other market basket staples.

Join Mintel at HBA Expo 2010

In what has become an HBA tradition, Mintel has teamed up with HBA and Happi to sponsor the New Product Innovation Showcase at the HBA Expo from September 28-30. This year, Mintel will showcase the latest innovative beauty products, plus host Innovation Zone tours that cover our showcase and the HBA New Products Showcase. In addition, Mintel will host a tasting / sampling session where you can see, touch and taste the latest products from around the world. Visit us at booth #1964 or for more information visit www.hbaexpo.com.

Japanese women are expected to live just over 86 years, topping the world's longevity ratings for the 25th straight year, and according to Mintel Beauty Innovation, they are going to continue to look good as they get older.

Mintel's Global New Product Database (GNPD) reports that Japan has seen a significantly higher growth rate in anti-aging skincare products than the US. Skincare products launched in Japan with an anti-aging claim increased by a staggering 85% from 2007 to 2009, compared to a 27% increase in the US during the same time period.

"East Asia and Japan, specifically, have always been at the forefront of beauty innovation," notes Hinako Sugioka, Mintel Beauty Innovation senior consultant. "The steady increase in Japan's longevity, traditional eating habits and long history of whitening beauty are just a few of the reasons this region continues to excel in the personal care industry."

While not as robust as Asia, the US anti-aging skincare market is experiencing a boom in sales despite a poor economic atmosphere. Posting substantial growth since 2004, with gains of nearly 15% in both 2007 and 2008, the US has reached estimated sales of $1.8 billion in 2009. Growth is mostly driven by the increasing number of women in the US, particularly Baby Boomer women, who are known to be very interested in health and wellbeing.

According to Hinako Sugioka, the most remarkable factor in market growth is many consumers' unwillingness to stop buying anti-aging skincare despite having to tighten their budgets for other market basket staples.

Join Mintel at HBA Expo 2010

In what has become an HBA tradition, Mintel has teamed up with HBA and Happi to sponsor the New Product Innovation Showcase at the HBA Expo from September 28-30. This year, Mintel will showcase the latest innovative beauty products, plus host Innovation Zone tours that cover our showcase and the HBA New Products Showcase. In addition, Mintel will host a tasting / sampling session where you can see, touch and taste the latest products from around the world. Visit us at booth #1964 or for more information visit www.hbaexpo.com.

"The Lovely Legs Seminar -- Dare To Go Bare" is a free seminar that will be in Shelby Township, Michigan on November 17, 2010 at 8180 26 Mile Road, Suite 300 Shelby Township, MI.

This seminar will review modern non-surgical treatments for varicose veins.  Many people with varicose veins have leg cramps, heaviness, fatigue, and even Restless Leg Syndrome (RLS), in addition to cosmetic concerns.  These symptoms often cause people to become inactive which can lead to other more serious illnesses as well as obesity.

"I stand a lot throughout the day; as a result of my varicose veins, during my drive home from work my legs would start to hurt, feel tired and cramp up," says Vickie, a local school teacher.  She had her veins treated, and no longer has leg pain.  

"The pain from my varicose veins was waking me up at night and the only way to get back to sleep was to take a pain reliever to dull the pain," says Jo, one of Dr. Mok's patients.  "Now I can sleep through the night and I couldn't be happier."

People frequently think they have to suffer with varicose veins or undergo risky surgery.  Now they have another option.  Dr. Mok will review the latest treatments that include endovenous lasers (EVLT, EVLA, CTEV, and others) as well as radiofrequency (VNUS Closure), both of which treat the cause of varicose veins.

Dr. Charles Mok of The Vein Center at Allure Medical Spa will review the evolution of treatments for varicose veins.  Also covered will be the common causes, heredity factors, and characteristics of these vein syndromes.  "Most people think of varicose veins as purely a cosmetic problem.  In our practice, we find most of our patients just want to feel better, and if they look better as a result, great," says Dr. Mok.

"The Lovely Legs Seminar -- Dare To Go Bare" is a free seminar that will be in Shelby Township, Michigan on November 17, 2010 at 8180 26 Mile Road, Suite 300 Shelby Township, MI.

This seminar will review modern non-surgical treatments for varicose veins.  Many people with varicose veins have leg cramps, heaviness, fatigue, and even Restless Leg Syndrome (RLS), in addition to cosmetic concerns.  These symptoms often cause people to become inactive which can lead to other more serious illnesses as well as obesity.

"I stand a lot throughout the day; as a result of my varicose veins, during my drive home from work my legs would start to hurt, feel tired and cramp up," says Vickie, a local school teacher.  She had her veins treated, and no longer has leg pain.  

"The pain from my varicose veins was waking me up at night and the only way to get back to sleep was to take a pain reliever to dull the pain," says Jo, one of Dr. Mok's patients.  "Now I can sleep through the night and I couldn't be happier."

People frequently think they have to suffer with varicose veins or undergo risky surgery.  Now they have another option.  Dr. Mok will review the latest treatments that include endovenous lasers (EVLT, EVLA, CTEV, and others) as well as radiofrequency (VNUS Closure), both of which treat the cause of varicose veins.

Dr. Charles Mok of The Vein Center at Allure Medical Spa will review the evolution of treatments for varicose veins.  Also covered will be the common causes, heredity factors, and characteristics of these vein syndromes.  "Most people think of varicose veins as purely a cosmetic problem.  In our practice, we find most of our patients just want to feel better, and if they look better as a result, great," says Dr. Mok.

"The Lovely Legs Seminar -- Dare To Go Bare" is a free seminar that will be in Shelby Township, Michigan on November 17, 2010 at 8180 26 Mile Road, Suite 300 Shelby Township, MI.

This seminar will review modern non-surgical treatments for varicose veins.  Many people with varicose veins have leg cramps, heaviness, fatigue, and even Restless Leg Syndrome (RLS), in addition to cosmetic concerns.  These symptoms often cause people to become inactive which can lead to other more serious illnesses as well as obesity.

"I stand a lot throughout the day; as a result of my varicose veins, during my drive home from work my legs would start to hurt, feel tired and cramp up," says Vickie, a local school teacher.  She had her veins treated, and no longer has leg pain.  

"The pain from my varicose veins was waking me up at night and the only way to get back to sleep was to take a pain reliever to dull the pain," says Jo, one of Dr. Mok's patients.  "Now I can sleep through the night and I couldn't be happier."

People frequently think they have to suffer with varicose veins or undergo risky surgery.  Now they have another option.  Dr. Mok will review the latest treatments that include endovenous lasers (EVLT, EVLA, CTEV, and others) as well as radiofrequency (VNUS Closure), both of which treat the cause of varicose veins.

Dr. Charles Mok of The Vein Center at Allure Medical Spa will review the evolution of treatments for varicose veins.  Also covered will be the common causes, heredity factors, and characteristics of these vein syndromes.  "Most people think of varicose veins as purely a cosmetic problem.  In our practice, we find most of our patients just want to feel better, and if they look better as a result, great," says Dr. Mok.

"The Lovely Legs Seminar -- Dare To Go Bare" is a free seminar that will be in Shelby Township, Michigan on November 17, 2010 at 8180 26 Mile Road, Suite 300 Shelby Township, MI.

This seminar will review modern non-surgical treatments for varicose veins.  Many people with varicose veins have leg cramps, heaviness, fatigue, and even Restless Leg Syndrome (RLS), in addition to cosmetic concerns.  These symptoms often cause people to become inactive which can lead to other more serious illnesses as well as obesity.

"I stand a lot throughout the day; as a result of my varicose veins, during my drive home from work my legs would start to hurt, feel tired and cramp up," says Vickie, a local school teacher.  She had her veins treated, and no longer has leg pain.  

"The pain from my varicose veins was waking me up at night and the only way to get back to sleep was to take a pain reliever to dull the pain," says Jo, one of Dr. Mok's patients.  "Now I can sleep through the night and I couldn't be happier."

People frequently think they have to suffer with varicose veins or undergo risky surgery.  Now they have another option.  Dr. Mok will review the latest treatments that include endovenous lasers (EVLT, EVLA, CTEV, and others) as well as radiofrequency (VNUS Closure), both of which treat the cause of varicose veins.

Dr. Charles Mok of The Vein Center at Allure Medical Spa will review the evolution of treatments for varicose veins.  Also covered will be the common causes, heredity factors, and characteristics of these vein syndromes.  "Most people think of varicose veins as purely a cosmetic problem.  In our practice, we find most of our patients just want to feel better, and if they look better as a result, great," says Dr. Mok.

"The Lovely Legs Seminar -- Dare To Go Bare" is a free seminar that will be in Shelby Township, Michigan on November 17, 2010 at 8180 26 Mile Road, Suite 300 Shelby Township, MI.

This seminar will review modern non-surgical treatments for varicose veins.  Many people with varicose veins have leg cramps, heaviness, fatigue, and even Restless Leg Syndrome (RLS), in addition to cosmetic concerns.  These symptoms often cause people to become inactive which can lead to other more serious illnesses as well as obesity.

"I stand a lot throughout the day; as a result of my varicose veins, during my drive home from work my legs would start to hurt, feel tired and cramp up," says Vickie, a local school teacher.  She had her veins treated, and no longer has leg pain.  

"The pain from my varicose veins was waking me up at night and the only way to get back to sleep was to take a pain reliever to dull the pain," says Jo, one of Dr. Mok's patients.  "Now I can sleep through the night and I couldn't be happier."

People frequently think they have to suffer with varicose veins or undergo risky surgery.  Now they have another option.  Dr. Mok will review the latest treatments that include endovenous lasers (EVLT, EVLA, CTEV, and others) as well as radiofrequency (VNUS Closure), both of which treat the cause of varicose veins.

Dr. Charles Mok of The Vein Center at Allure Medical Spa will review the evolution of treatments for varicose veins.  Also covered will be the common causes, heredity factors, and characteristics of these vein syndromes.  "Most people think of varicose veins as purely a cosmetic problem.  In our practice, we find most of our patients just want to feel better, and if they look better as a result, great," says Dr. Mok.

"The Lovely Legs Seminar -- Dare To Go Bare" is a free seminar that will be in Shelby Township, Michigan on November 17, 2010 at 8180 26 Mile Road, Suite 300 Shelby Township, MI.

This seminar will review modern non-surgical treatments for varicose veins.  Many people with varicose veins have leg cramps, heaviness, fatigue, and even Restless Leg Syndrome (RLS), in addition to cosmetic concerns.  These symptoms often cause people to become inactive which can lead to other more serious illnesses as well as obesity.

"I stand a lot throughout the day; as a result of my varicose veins, during my drive home from work my legs would start to hurt, feel tired and cramp up," says Vickie, a local school teacher.  She had her veins treated, and no longer has leg pain.  

"The pain from my varicose veins was waking me up at night and the only way to get back to sleep was to take a pain reliever to dull the pain," says Jo, one of Dr. Mok's patients.  "Now I can sleep through the night and I couldn't be happier."

People frequently think they have to suffer with varicose veins or undergo risky surgery.  Now they have another option.  Dr. Mok will review the latest treatments that include endovenous lasers (EVLT, EVLA, CTEV, and others) as well as radiofrequency (VNUS Closure), both of which treat the cause of varicose veins.

Dr. Charles Mok of The Vein Center at Allure Medical Spa will review the evolution of treatments for varicose veins.  Also covered will be the common causes, heredity factors, and characteristics of these vein syndromes.  "Most people think of varicose veins as purely a cosmetic problem.  In our practice, we find most of our patients just want to feel better, and if they look better as a result, great," says Dr. Mok.

There is nothing better than the fans of Sniffapalooza, good food, great conversation and a Saturday afternoon in Manhattan. That’s why I’m so looking forward to speaking at Opia Restaurant tomorrow for Team Karen’s Annual Sniffapalooza Fall Ball.

My topic – Fragrance Social Media & PR Trends

Join me as I discuss:

• Why fragrance & social media together are an oxymoron
• What’s passé online for 2011
• What fragrances beauty editors secretly told us they loved (not their advertisers)
• What’s starting to stink when talking about fragrance
• Fragrance digital dialogue trends
• Tagging your perfume w/ Stickybits
• The death of the perfume e-newsletter and email
• Conducting communication perfume market research w/ Quora

Pierce Mattie PR's press launch for Chella to introduce their new brow collection was the place to be on Wednesday, October 20. Celebrity makeup artist and Chella spokesperson DeeDee Marcelli , who’s performed her magic on the likes of Naomi Campbell, Angie Everhart, Emma Roberts,  Alicia Keys, and Paris Hilton, kicked off the event at Nobu 57, one of New York City’s top restaurants known for their Japanese fusion cuisine and celebrity sightings.

Top national publications, including Redbook, People, Glamour, Teen Vogue, Spa magazine and more as well as top makeup artists were in attendance to check out Chella’s Brow Full-Fillment Conditioning Treatment, a brand new gentle formula providing nutrients, proteins, peptides and amino acids to improve brow volume and minimize brow hair loss. DeeDee also provided brow makeovers and gave a sneak peak of Chella’s Brow Color Kits, which will include a brow color pencil available in auburn, blonde, light brown and dark brown, lace highlighter, multi-purpose sharpener and brow defining gel. Guests left with the Brow Full-Fillment Conditioning Treatment and Chella’s Tool Kit, featuring all the essentials to groom and shape the perfect brows. 

Chella is an innovator in leading skincare technology and offers truly specialized solutions. Chella combines the most significant, scientific advancements with the finest botanicals, antioxidants, and vitamins to address the concerns of aging and provide long-lasting results. Chella’s Brow Full-Fillment Conditioning Treatment is now available on Chella.com. 

To learn more about Chella for your future editorial stories, please contact our office 212-243-1431.

Spa & Beauty PR Trends for 2011 and Beyond

Pierce Mattie’s session will jumpstart your media relations. Whoever said the spa and beauty business was restful certainly didn’t have a PR machine behind them. Roll up your sleeves as Pierce walks you through the hottest TV shows, consumer magazines and online blogs and websites, highlighting which ones are the best places for your brand to be featured. Pierce will share select press contacts from his little black book and showcase his latest case studies. In addition, Pierce will give you a tip sheet on how to maximize your press outreach. Bring your press kit or a release on your business and have the opportunity for Pierce to critique it.

To register for this event

Spa & Beauty PR Trends for 2011 and Beyond

Pierce Mattie’s session will jumpstart your media relations. Whoever said the spa and beauty business was restful certainly didn’t have a PR machine behind them. Roll up your sleeves as Pierce walks you through the hottest TV shows, consumer magazines and online blogs and websites, highlighting which ones are the best places for your brand to be featured. Pierce will share select press contacts from his little black book and showcase his latest case studies. In addition, Pierce will give you a tip sheet on how to maximize your press outreach. Bring your press kit or a release on your business and have the opportunity for Pierce to critique it.

To register for this event

Spa & Beauty PR Trends for 2011 and Beyond

Pierce Mattie’s session will jumpstart your media relations. Whoever said the spa and beauty business was restful certainly didn’t have a PR machine behind them. Roll up your sleeves as Pierce walks you through the hottest TV shows, consumer magazines and online blogs and websites, highlighting which ones are the best places for your brand to be featured. Pierce will share select press contacts from his little black book and showcase his latest case studies. In addition, Pierce will give you a tip sheet on how to maximize your press outreach. Bring your press kit or a release on your business and have the opportunity for Pierce to critique it.

To register for this event

Spa & Beauty PR Trends for 2011 and Beyond

Pierce Mattie’s session will jumpstart your media relations. Whoever said the spa and beauty business was restful certainly didn’t have a PR machine behind them. Roll up your sleeves as Pierce walks you through the hottest TV shows, consumer magazines and online blogs and websites, highlighting which ones are the best places for your brand to be featured. Pierce will share select press contacts from his little black book and showcase his latest case studies. In addition, Pierce will give you a tip sheet on how to maximize your press outreach. Bring your press kit or a release on your business and have the opportunity for Pierce to critique it.

To register for this event

Spa & Beauty PR Trends for 2011 and Beyond

Pierce Mattie’s session will jumpstart your media relations. Whoever said the spa and beauty business was restful certainly didn’t have a PR machine behind them. Roll up your sleeves as Pierce walks you through the hottest TV shows, consumer magazines and online blogs and websites, highlighting which ones are the best places for your brand to be featured. Pierce will share select press contacts from his little black book and showcase his latest case studies. In addition, Pierce will give you a tip sheet on how to maximize your press outreach. Bring your press kit or a release on your business and have the opportunity for Pierce to critique it.

To register for this event

Sephora announces the ultimate Hello Kitty Beauty charity auction featuring one-of-a-kind experiences and products to celebrate the launch of Hello Kitty Beauty, presented exclusively at Sephora.  In partnership with eBay Giving Works, Sephora's Hello Kitty Beauty charity auction will be live for 10 days beginning January 17th, with 100 percent of the proceeds benefitting the Starlight Children's Foundation, a charitable organization dedicated to helping seriously ill children and their families cope with their challenges.  So everything about this charity auction experience is beautiful!

To get your bid in for must-have Hello Kitty Beauty experiences, log on to www.ebay.com/sephorahellokitty, bidding starts at 11:01 EST on January 17th. Prior to and during the charity auction, sneak peeks and updates will be available on Sephora's Facebook page (www.facebook.com/sephora) and Hello Kitty's Facebook page (www.facebook.com/hellokitty). The charity auction will run until 11:01am EST on January 27th, so get Hello Kitty gifted and give to a beautiful cause.   Items up for charity auction include:

• The chance to star in your very own Hello Kitty Beauty photo shoot in New York City shot by a famous photographer, including hotel, airfare, makeup application by a Sephora makeup artist, invitations to an exclusive party with Ms. Yuko Yamaguchi, Hello Kitty designer from Sanrio Tokyo, a selection of Hello Kitty Beauty products, PLUS a custom piece of Hello Kitty artwork created especially for the shoot. This VIP experience also comes with a Certificate of Authenticity

Pierce Mattie’s Spa & Beauty PR workshop is in just a few weeks. If you haven’t registered yet, there’s still time. Be sure to check out Mattie's latest article on p. 34 in the March issue of Skin Inc. magazine, a sample of what the syllabus will entail. Pierce will share select press contacts from his rolodex and showcase his latest case studies. In addition, Pierce will give you a tip sheet on how to maximize your press outreach. Bring your press kit or a release on your business and have the opportunity for Pierce to critique it. To register today go here.

Pierce Mattie’s Spa & Beauty PR workshop is in just a few weeks. If you haven’t registered yet, there’s still time. Be sure to check out Mattie's latest article on p. 34 in the March issue of Skin Inc. magazine, a sample of what the syllabus will entail. Pierce will share select press contacts from his rolodex and showcase his latest case studies. In addition, Pierce will give you a tip sheet on how to maximize your press outreach. Bring your press kit or a release on your business and have the opportunity for Pierce to critique it. To register today go here.

Pierce Mattie’s Spa & Beauty PR workshop is in just a few weeks. If you haven’t registered yet, there’s still time. Be sure to check out Mattie's latest article on p. 34 in the March issue of Skin Inc. magazine, a sample of what the syllabus will entail. Pierce will share select press contacts from his rolodex and showcase his latest case studies. In addition, Pierce will give you a tip sheet on how to maximize your press outreach. Bring your press kit or a release on your business and have the opportunity for Pierce to critique it. To register today go here.

Pierce Mattie’s Spa & Beauty PR workshop is in just a few weeks. If you haven’t registered yet, there’s still time. Be sure to check out Mattie's latest article on p. 34 in the March issue of Skin Inc. magazine, a sample of what the syllabus will entail. Pierce will share select press contacts from his rolodex and showcase his latest case studies. In addition, Pierce will give you a tip sheet on how to maximize your press outreach. Bring your press kit or a release on your business and have the opportunity for Pierce to critique it. To register today go here.

Pierce Mattie’s Spa & Beauty PR workshop is in just a few weeks. If you haven’t registered yet, there’s still time. Be sure to check out Mattie's latest article on p. 34 in the March issue of Skin Inc. magazine, a sample of what the syllabus will entail. Pierce will share select press contacts from his rolodex and showcase his latest case studies. In addition, Pierce will give you a tip sheet on how to maximize your press outreach. Bring your press kit or a release on your business and have the opportunity for Pierce to critique it. To register today go here.

Pierce Mattie’s Spa & Beauty PR workshop is in just a few weeks. If you haven’t registered yet, there’s still time. Be sure to check out Mattie's latest article on p. 34 in the March issue of Skin Inc. magazine, a sample of what the syllabus will entail. Pierce will share select press contacts from his rolodex and showcase his latest case studies. In addition, Pierce will give you a tip sheet on how to maximize your press outreach. Bring your press kit or a release on your business and have the opportunity for Pierce to critique it. To register today go here.

Pierce Mattie’s Spa & Beauty PR workshop is in just a few weeks. If you haven’t registered yet, there’s still time. Be sure to check out Mattie's latest article on p. 34 in the March issue of Skin Inc. magazine, a sample of what the syllabus will entail. Pierce will share select press contacts from his rolodex and showcase his latest case studies. In addition, Pierce will give you a tip sheet on how to maximize your press outreach. Bring your press kit or a release on your business and have the opportunity for Pierce to critique it. To register today go here.

Pierce Mattie’s Spa & Beauty PR workshop is in just a few weeks. If you haven’t registered yet, there’s still time. Be sure to check out Mattie's latest article on p. 34 in the March issue of Skin Inc. magazine, a sample of what the syllabus will entail. Pierce will share select press contacts from his rolodex and showcase his latest case studies. In addition, Pierce will give you a tip sheet on how to maximize your press outreach. Bring your press kit or a release on your business and have the opportunity for Pierce to critique it. To register today go here.

The Annenberg Space for Photography is pleased to announce its next exhibit — BEAUTY CULTURE, a photographic exploration of how feminine beauty is defined, challenged and revered in modern society.

Featuring works from iconic photographers such as Albert Watson, Bert Stern, Herb Ritts, Man Ray, Jean-Paul Goude, Guy Bourdin, Horst, Melvin Sokolsky, Matthew Rolston, Philippe Halsman, Lauren Greenfield and Tyen, BEAUTY CULTURE encourages a social dialogue about the allure and mystique of the pursuit of female beauty, as well as the cult-like glorification and multi-billion dollar industries that surround it.

Daring, provocative and at times controversial, the exhibition presents diverse viewpoints on beauty as it has evolved through the 20th and 21st centuries.   The exhibition compellingly illustrates the power of the still image in shaping cultural ideals and expectations of feminine beauty – and photography's undeniable influence on conceptions of the Self.

"As much as beauty can astonish and inspire, it can also corrupt and subvert, rendering all else - and even itself - broken and obsolete.  The great contemporary photographers do so much more than chronicle and celebrate what is beautiful in our time.  They dig beneath it, they confront our compulsion with it, and they turn art's mirror on ourselves as well.  I can't think of a more important conversation for the Annenberg Space to have," says Wallis Annenberg, Chairman of the Board, President and CEO of the Annenberg Foundation.

Other noted photographers and visual artists in the exhibit include: Andres Serrano, Carrie Mae Weems, Chuck Close, David LaChapelle, Ellen von Unwerth, Erwin Blumenfeld, Gilles Bensimon, Greg Gorman, Leonard Nimoy, Lillian Bassman, Lynn Johnson, Martin Schoeller, Mary Ellen Mark, Michel Comte, Nino Munoz, Norman Jean Roy, ORLAN, Patrick Demarchelier, Paul Lange, Robert Maxwell, Terry Richardson and William Claxton. 

Showcasing images of performers, professional models and pop-culture icons, BEAUTY CULTURE features portrait and editorial images of Alek Wek, Angelina Jolie, Anja Rubik, Beverly Johnson, Bo Derek, Carmen Dell'Orefice, Cheryl Tiegs, Christy Turlington, Cindy Crawford, Crystal Renn, Du Juan, Elizabeth Taylor, Gisele Bundchen, Grace Jones, Helena Christensen, Hilary Swank, Iman, Jean Shrimpton, Kate Moss, Kristen McMenamy, Lakshmi Menon, Linda Evangelista, Madonna, Marilyn Monroe, Megan Fox, Michelle Pfeiffer, Nadja Auermann, Nancy Kwan, Naomi Campbell, Sophia Loren, Stephanie Seymour, Tatjana Patitz and Venus Williams.

With the economy taking an upturn it’s a great time to rethink your retail strategy and how to take advantage of the growth. Global Beauty Exchange has engaged the industry’s most well thought out leaders in beauty retail to talk to you candidly about what’s in store for the remainder of 2011 and how to properly plan for 2012.  

We will take a 360 degree view of the industry, including:

• Consumer product trends from concept to counter, packaging to texture.
• Successful salon and spa channels - how to create successful point of purchase displays and in-store merchandizing that generate true profit
• Operations - making sure your business whether big or small is positioned for growth. 
• Multi-channel beauty retail – who is succeeding in the beauty arena and how are they doing it.

Then ask your questions to the panelists themselves: Kelly Kovack, Co-Founder of Purpose Built NYC the industry’s leading beauty branding firm; Norma Knudsen, Executive Vice President of Merchandising for the Regis Corporation, the largest hair salon chain in the world, with over 11,000 salons; Larry Silvestri, Chief Operating Officer of  Mario Tricoci which operates 19 salons and spas throughout Chicago and Kansas; and Donna Tarantino, Director of Beauty, Health & Fitness at ShopNBC, is an innovator, thought-leader and tour-de-force in the multichannel retailing industry with 17 years of extensive experience in the category. The panel’s moderator is Pierce Mattie, Chief Executive Officers at Pierce Mattie Public Relations, Inc. which has been named as one of the fastest-growing private companies in America by Inc. magazine for several years in a row.

To download last years presentation on beauty social media click here for a PDF

To register for this event click here

Everyone thinks their mom is a "Super Mom," but some really do set themselves apart from the crowd.  Case in point, Brenda Novak is a mother of five, a New York Times and USA Today bestselling author, and she organizes her annual Online Auction for Diabetes Research, which takes place at BrendaNovak.com throughout the month of May in honor of Mother's Day and benefits the cure-focused work of the Diabetes Research Institute. What's more, her son, Thad, has type 1 diabetes – a relentless disease that affects the whole family and requires constant attention.

"If you're not close to someone with diabetes, you don't know how all-consuming this disease can be," said Novak.  "I feel like I don't really have the luxury of putting something off until tomorrow.  I want a cure for Thad now and for the millions of people living with diabetes."

Novak applies that drive to her unique online auction, which last year surpassed $1 million raised for diabetes research and attracted more than 5,000 bidders throughout the country and beyond.  Due to Novak's close connections in the literary world, the auction boasts an array of one-of-a-kind items, such as: royal afternoon tea for four with "Princess Diaries" author Meg Cabot in New York City's Plaza Hotel;  a Wi-Fi Amazon Kindle package from bestselling author Carly Phillips that includes an ARC (Advance Reader Copy) of her book "Solidarity;" a week's stay at the beautiful guest house of Cherry Adair in Seattle; plus lunches with prominent authors Diana Gabaldon and Steve Berry, a stay at Nora Roberts' romantic inn and more.  

For those who are not aspiring writers or literary buffs, a plethora of popular items perfect for Mother's Day gifts and more include jewelry, iPads, world-class getaways, an $8,500 ring similar to the one Prince William gave Kate Middleton, and a VIP package to attend a taping of the smash television sitcom, "The Big Bang Theory."  The bidding starts at $2 for all items; participants can literally end up with bargains beyond their dreams!

"Each year, Brenda sets the bar higher and higher, and it's no surprise given her tremendous energy and dedication," said Robert A. Pearlman, president and CEO of the Diabetes Research Institute Foundation. "With partners like Brenda, I have no doubt that we can achieve our goal to cure diabetes once and for all."

Call Pierce Mattie directly at 212-789-1060 to book Brenda Novak for a TV appearance or interview. 

In honor of The Brenda Novak for the Cure of Diabetes CEO Pierce Mattie is auctioning off his famed rolodex of media contacts. Pierce will give you the best magazine editors, TV producers and websites to pitch your brand, book, product or company. Any industry welcome; beauty, fashion, jewelry, lifestyle, books, etc. (the auction item reads specific to fiction authors as that is the theme of the charity)

Contacts can be both national and regional. Pierce will not only give you their names, but also their email addresses, telephone numbers and mailing address.

Pierce will also critique your press kit, help create a PR calendar and role-play with your pitch.

To view this item click here.

NOTE: This does not guarantee any media placements. Pierce will not pitch the press for you but will help you do it yourself.

Pierce Mattie PR Client: 21 Drops Nominated For Personal Care Prestige

HBA Global Expo (www.hbaexpo.com), the leading product development event for the beauty and personal care industry, has announced the finalists of its Annual International Package Design Awards (IPDA).  From among these finalists the Category Winners will be announced at the HBA Global Expo & Conference taking place June 28-30, 2011 at the Jacob K. Javits Convention Center in New York.

As the only design award to celebrate the year's most innovative packaging in all of beauty's product categories, the HBA IPDA received more than 200 entries from major brands, niche players and indie companies. Two new categories were added this year to reflect growing areas for packaging innovation: Sampling/Travel Size and Tools/At-Home Devices.

The Committee of 100, made up of packaging executives, designers, suppliers and media, selected the following finalists in 11 categories:

The beauty industry celebrated its finest today, as Cosmetic Executive Women (CEW) recognized the most innovative beauty products of the year at the 17th Annual CEW Beauty Awards.

The CEW Beauty Awards is the only awards program where the winners are determined exclusively by more than 4,000 beauty insiders and professionals working in the industry. The Awards signify the industry's highest recognition for manufacturers and brands, as well as a trusted guide to the most innovative new products for consumers.  

The Independent Cosmetic Manufacturers and Distributors Association (ICMAD), Palatine, IL, recognized member companies for their innovative products, package designs and marketing ideas at the association's eighth annual CITY Awards for Cosmetic Innovators of The Year, held June 29, 2011 in New York City.

On presenting the awards, ICMAD President/CEO Pamela Jo Busiek said, "the CITY Awards are about the creativity and effort by our member companies and their dedicated teams. These awards truly represent everything that makes the cosmetics business so dynamic."

The Independent Cosmetic Manufacturers and Distributors Association (ICMAD), Palatine, IL, recognized member companies for their innovative products, package designs and marketing ideas at the association's eighth annual CITY Awards for Cosmetic Innovators of The Year, held June 29, 2011 in New York City.

On presenting the awards, ICMAD President/CEO Pamela Jo Busiek said, "the CITY Awards are about the creativity and effort by our member companies and their dedicated teams. These awards truly represent everything that makes the cosmetics business so dynamic."

The Independent Cosmetic Manufacturers and Distributors Association (ICMAD), Palatine, IL, recognized member companies for their innovative products, package designs and marketing ideas at the association's eighth annual CITY Awards for Cosmetic Innovators of The Year, held June 29, 2011 in New York City.

On presenting the awards, ICMAD President/CEO Pamela Jo Busiek said, "the CITY Awards are about the creativity and effort by our member companies and their dedicated teams. These awards truly represent everything that makes the cosmetics business so dynamic."