Beauty pro division

This month Heidi Klum had her first appearance on QVC to launch her collection for Mouawad. This highly anticipated debut certainly got a big piece of the QVC pie. Her appearance was well received and everyone loved her pieces as the collection sold out of 14 of 16 styles in the first 36 minutes. Klum’s collection is inspired from a four leave clover as well as the pattern from the Duomo in Milan. (Duomo is the Italian word for the church in the middle of the city/town. Most Italian cities have a Duomo—Milan’s is the most well known for its gothic architecture.)

Personally, I really like this collection. I love the playfulness of the shamrock but I love that it can also be dressed up (ie. Heidi at the Emmy’s this year.) It could also be that I love Heidi Klum and everything she does! The nice thing is that, if one can’t afford the pieces from Heidi’s collection, there are options with similar designs and styles. My favorite kind of steal is from Endless Diamonds. They have similar pieces with a diamond in the center of the pendant.

Either way, we can all look beautiful in diamonds! After all, they are a girl’s best friend!

I knew the day would come when one of the top 5; Lauder, L'Oreal, etc. would jump on the organic band wagon. Clarins steps in organic cosmetics. French cosmetics maker Clarins has concluded an agreement with organic cosmetics producer Kibio for the joint development of a line of natural organic cosmetics. Under the terms of this agreement, Clarins acquires a 10% stake in Kibio SAS and subscribes to the full amount of a convertible bond issue. The total investment is EUR 3 million. The conversion of the bonds which will be possible starting in 2008 will enable Clarins to increase its shareholding in Kibio to 60%.

Kibio, created in 2005 by Pierre Cabane and Laurent Potier, has developed a line of organic products certified by Ecocert.

Currently in the initial commercial development phase, Kibio products are mainly distributed through direct sales using the method of home demonstrations. The products are also available for sale at the brand's website: www.kibio.com

Actress and writer Suzanne Somers is facing some criticism over her newest book "Ageless." In the book, Somers touts the effects of bioidentical hormones for menopausal women to supplement their bodies. Somers uses a controversial researcher in her book named T.S. Wiley. Wiley encourages women to use the hormones at the same levels they had in their bodies when they were in their 20s. Bioidentical hormones are hormones that are custom-made by a pharmacy. Major medical associations disagree with Wiley's claims. They say the hormones are no safer than hormones made by pharmaceutical companies, and may even be more dangerous because they're not regulated by the FDA.

In the book, Wiley is identified as an "anthropologist focusing on evolutionary biology and environmental endocrinology in molecular medicine and genetics." She claims to be a hormone expert, but only has a bachelor's degree in anthropology from Webster University. Her association with two professional organizations is also under scrutiny. Wiley says she's being attacked by doctors who don't care about women's health. In response to the book, the American Medical Association's House of Delegates passed a resolution last week asking the FDA to increase its regulation of bioidentical hormones.

Just as with pin straight hair, wavy locks, bobs and any other hair style, bangs have a way of going out and coming back in. For a long while, my hair was all one length, but one day I looked in the mirror and so tired with what I saw, I promptly went to my hair stylist and asked for bangs several months ago. When you get bangs, it's important to take into consideration the shape of your face, but also your forehead size. You certainly don't want to drown your face in your hair or to look wider or heavier.

Unfortunately, I was given bangs that went straight across my entire forehead, which wasn't very flattering on me. When they were almost grown out, I decided to take to the scissors myself, create a part and then give myself angled bangs. What a difference! I look younger (yes!) and my face appears to look thinner, as well.

Many of the models gracing the catwalk now are sporting various styles of bangs, as well. There are those who have choppy bangs, those with angled bangs, some straight across and those with that thick bang look. Getting bangs can create a whole new look for you, but be sure that you talk with your stylist first on which type would be best.

I remember in my junior year in high school when Elizabeth Taylor came out with White Diamonds. It was kind of odd to see a big name actress extend beyond marketing her movies to marketing a perfume. This time stands out most for me as the first time a celebrity began to mass merchandise their name through not only endorsing a product, but by having a product made specifically to launch sales based on their name being attached and a collaborative effort between the celebrity and fragrance company.

Once Jennifer Lopez's perfume “Glow” really took off four years ago, more and more celebrities have been lured over to creating a perfume line. The latest ventures are with Coty and Gwen Stephani and reportedly, although not confirmed, with Kate Moss. I happen to love Gwen Stephani, but to wear her perfume? I’m not so sure. However, I must be in the minority, as celebrity-endorsed scents represent 23% of the top 100 women's fragrances last year, growing in popularity from 2003 by 10%.

Currently, Kylie Minogue's fragrance is outselling all other celebrity fragrances in the UK, although David Beckham's Intimately Her comes in a close second. So why the surge in celebrity fragrances, and most notably, their surge in popularity? Most likely due to the public’s obsession with the celebrity lifestyle, that somehow by wearing their perfume, one can live vicariously through the scent. Also, the fact that the celebrity is intimately involved in the fragrance creation process. Just as with a song or movie, you want your work to be a hit and not fade into oblivion the minute it debuts, so setting high standards and making sure the scent is just right is a key factor.

What are your thoughts? Do you prefer celebrity perfumes over powerhouse brands?

Via PRWEB: Infinity Sun is taking Beverly Hills by storm with the world's first and only anti-aging sunless tanning technology. Infinity Sun was co-founded by Veronique Munro, one of the sunless tanning industry's most prominent pioneers and celebrity spray tanners.

Infinity Sun is the first all-natural sunless tanning technology, made with anti-aging anti-oxidants and pure botanicals that not only offer the client the most natural looking customized spray tan, but also hydrate the skin, enhancing natural skin tones and producing a luminescent glow that lasts up to two weeks.

Infinity Sun has joined forces with Jose Eber, world renowned hair stylist to the stars to offer both the famous and general public the most luxurious experience in sunless tanning available. Infinity Sun is enjoyed by celebrity notables such as Jessica Alba and Paris Hilton among others.

Infinity Sun is applied with a proprietary spray system, operated by a sunless tanning professional. The entire process takes approximately three minutes, leaving the skin with a stunning and natural golden brown glow.

Infinity Sun also offers a line of products to maximize the results and extend the life of the tan. Products include a non-abrasive exfoliator, which removes dead skin cells and a prep lotion, which evens the porosity of the skin, enabling the solution to more evenly penetrate the skin. Also available is an extender with shimmer, which extends the tan for an additional two to three days, leaving the skin looking dewy and radiant.

Infinity Sun delights the skin and senses with vanilla-scented aromatherapy in an alcohol-free sunless tanning aerosol. Created with 7 essential oils and vitamin A and E, Infinity Sun aerosol helps to maintain color on areas that are more prone to fading (face, hands and feet) between spray sessions.

Whether you enjoy star-gazing or would like to try Hollywood's latest and greatest advances in sunless tanning, Rodeo Drive is where you can now find this truly luxuriating treatment.

You can experience Infinity Sun at Jose Eber in Beverly Hills.

Clive Owen, a 41-year-old British actor, has been hired to be the latest celebrity to market products for the L'Oreal owned beauty company, Lancome. Previous celebrities that touted the brand are Uma Therman and Mena Suvari, among others. Lancome's hope is that his charming and rugged look will attract more men to feel comfortable purchasing skincare products.

Owen is reported to be getting $2.5 million pounds (you do the math to convert that to US$) for the advertising campaign. Owen will be appearing in ads for Lancome's new men's grooming line, called Lancome Homme, which includes fragrance and anti-ageing products. The ad campaign and products will launch this Spring in the US. However, you can see the products now on Lancome's international website, which I happen to think has a much better layout than their US website.

The almost ex-Mrs. Sir Paul McCartney has decided to take a stab at working in the beauty and health industry. Heather Mills, a former Model, will be launching her own website later this year called, “I Do Care,” offering fitness, health and beauty tips on how to live a green lifestyle.

Mills will also be launching her own line of beauty products that some see as a direct competition to Stella McCartney’s fragrance and soon to be released organic skin care line. Will the two be going head to head?

With an ongoing nasty divorce that involves a lot of he-said-she-said, most especially with a man many see as a musical icon and beloved legend, it’s hard to say if Mills can come out of it unscathed and launch a successful career in the health and beauty industry. Only time will tell.

What do you think?

Add another celebrity to the mix in the fragrance industry. Christina Aguilera has signed a long–term deal with Proctor and Gamble Prestige Products to create a fragrance line in her name. Aguilera, a Grammy winner and popular singer-songwriter, P&G feels Aguilera targets a demographic they are looking to market to according to Women’s Wear Daily.

Aguilera’s deal comes on the heels of many other recent announcements of celebrities launching fragrance lines such as Gwen Stephani, Kylie Minogue and reportedly Kate Moss. There were 37 celebrity-endorsed scents over the last few years and the trend continues to surge. P&G says that they signed with Aguilera not to keep up with the trend, but because they wanted to reach a demographic and that the loyal fan base of Aguilera that is part of that demographic.

In a previous post I mentioned the surge in celebrity fragrances, but I have to wonder if soon the market will see an over saturation of it. While Jennifer Lopez has show staying power with her fragrance, will the over abundance of celebrity fragrances dilute the success of each new celebrity brand that makes it onto the shelves?

What do you think?

Intimately Beckham is a his and hers fragrance line that is insanely popular in the UK. Intimately Him has notes of bergamot, grapefruit zest, cardamom, violet, nutmeg, star anise, sandalwood, patchouli and amber. While Intimately Her offers notes of white flowers, bergamot, rose petals, Casablanca lily, tuberose, orange blossom, vanilla, sandalwood and musk.

The Beckham's are going to be signing a $9 million dollar deal to launch the fragrance line here in the states and Victoria Beckham is said to have signed a $6 million dollar deal to design handbags and shoes in the US, as well.

Kate Somerville, a widely respected industry leader in medi-skin care, will promote her products among her beauty industry peers such as Maureen Kelly, CEO & Founder of Tarte and Cristina Carlino, creator of Philosophy on Sunday, February 11th on QVC according to WWD. Kate Somerville’s debut comes at a time when beauty brands are beginning to see the value in promoting their lines on such networks as QVC and HSN.

Kate Somerville’s skin care products have a celebrity following like no other, it’s no wonder she has been touted on such shows as E!, Access Hollywood and Extra. Beyond her skin care products, Kate also has a Clinic on Melrose Place where her staff perform such non-invasive, non-surgical procedures such as Titan, an FDA approved treatment of lax skin of the face, neck and body (the before and after pictures are really amazing).

Bringing a more personalized approach to her products through promotion on QVC will only further Kate Somerville’s success in the skin care industry.

Have you used Kate Somerville’s products? If so, let us know what you thought.

Josh Holloway is pure bad boy, yet immensely sexy. Being on Lost, where he is on an island surrounded by beautiful aquatic waters where his rugged good looks and bad boy charm make me tune in each week, somehow make perfect sense with his new label as spokesmodel for Davidoff’s Cool Water Cologne worldwide.

Cool Water Cologne, known as the perfume that launched a thousand other aquatic perfumes, is fresh and crisp with notes of lavender, menthe, iris and musk. It’s a fragrance I’ve loved on a man since my younger days. Holloway who prior to his acting credits, was a model, is the perfect match for this fragrance.

After months of speculation about a possible deal between fashion model Kate Moss and powerhouse beauty brand, Coty, today it was confirmed that Moss has indeed signed a long term contract to create a house of fragrances under her name. The fragrance line itself has yet to be named, but the fragrance concept is said to be a smokey rose and black undertones with a vintage English feel.

This comes at a time when celebrity fragrances have inundated the market and caused over saturation to the point of declining sales. With so many celebrity fragrances amid designer fragrance launches, retail shelves can only hold so much, making retailers pick and choose which brands will grace their stores.

While celebrity fragrances duke it out, classic and designer scents are beginning to make a comeback according to WWD. Celebrities come and go, and while JLo has proven staying power, can you imagine wearing her scent 30 years from now? It is classics like Chanel and Elizabeth Arden that have the track record of being “in” no matter which celebrity is all the rage at the time.

When was the last time the life of your lipstick came to an end and you simply planted it’s packaging in the ground only to grow something green and beautiful? Sound a little out of the ordinary? With Cargo’s new PlantLove packaging you can now beautify yourself and the earth at the same time.

Available just this month at Sephora, Cargo Cosmetics has launched PlantLove, the first ever botanical lipstick in 100% biodegradable packaging. The lipstick tube is greenhouse gas-neutral made entirely out of corn and the box is made of recycled paper and infused with plant seeds. Simply wet the box, plant it and viola, not only did you just buy a lipstick, but you began a garden as well.

Of course their always has to be more to a product than its packaging and PlantLove’s lipsticks come in a gorgeous array of colors and the lipstick is made of meadowfoam seed oil, orchid waters, shea butter and jojoba. It is petroleum and mineral oil free. Celebrities such as, Evangeline Lily, Courteney Cox and Lindsay Lohan created five of the twelve lipstick colors.

As if a botanical lipstick and a flowerbed made from its packaging wasn’t enough, $2 from every purchase of a PlantLove lipstick is donated to St. Jude’s Children’s Research Hospital.

Now there’s a beauty product that does double duty. Have you used PlantLove? Let us know what you think of it.

Formulated by renowned Beverly Hills dermatologist Stuart H. Kaplan, M.D., kaplanMD Skincare is a revolutionary collection of treatments specifically designed to prevent and treat all 3 types of skin aging caused by Time, Hormonal Imbalances and Environmental Damage.

Rich in patented peptides, botanical extracts, and amino acids, every kaplanMD product contains no less than 10 active ingredients. In addition, every kaplanMD product is enriched with an an exclusive Phytogenic Triactive Complex of organic Soy to firm and plump skin, Grapeseed extract to combat free-radicals, and exotic Black Cohosh to keep skin youthful and supple.

The kaplanMD collection is a potent 4-piece skin renewal system that gently cleanses, soothes, hydrates and renews your skin. Each product contains no less than 10 active ingredients specifically formulated to prevent all 3 types of skin aging, which are caused by time, hormonal imbalances, and sun damage. kaplanMD pH-balanced treatments work synergistically to deliver beautiful, more radiant skin in four easy steps.

Only kaplanMD contains 10 active ingredients in each product to combat all 3 types of skin aging in 1 concise and synergistic line! The result is healthy, radiant and glowing skin — for life.

I’m sure Simon Cowell is just wishing that Jennifer Hudson would’ve made it all the way through with American Idol now that she is has become a household name. Her celebrity status has outshone all of the Idol winners combined. Not only did her star shine in Dream Girls, soon after winning an Academy Award for her role, now Avon has scooped her up as spokesmodel for their best-selling fragrance.

Imari, a perfume that has been part of the Avon line for 20 years, is described as petal-light flowery overtones that grace an opulent oriental blend of wood, amber and vanilla. The Imari line comes in an anti-perspirant deodorant, shimmering body powder, perfumed skin softener, body lotion, bath & shower gel, Eau de Cologne spray and Eau de Parfum Cologne Spray. This August Avon will be launching Imari Seduction in the US.

I don’t know about you, but I love watching America’s Next Top Model just for Jay Manuel. You also would be hard pressed to find me skipping past E! when he is a guest on any of their Red Carpet shows. Jay Manuel is also the star of the Style Network’s Style Her Famous series and has his own line of cosmetics, Manual Override. Is there anything this top sought after makeup artist can’t do?

The thing you recognize most about Jay Manuel is his talent. His work can be seen in top fashion magazines such as Harper’s Bazaar and In Style and through the faces of Tyra Banks, Iman and Jennifer Lopez. The Jay Manuel “look” is flawless, chic and distinctive. Whenever I see him, I can honestly say that he is the one guy that can pull off wearing makeup simply because he looks utterly gorgeous without a single imperfection; he just displays a clean canvas look that every woman desires for her own complexion.

Jay’s new cosmetics line is also just as innovative as his skills as a makeup artist. Manual Override doesn’t offer eye shadows, blushes or foundations to replace what you currently use, but instead he offers products to compliment and enhance the look of the various products you love and use each day. One thing that stands out among his products is the intention to ensure that these products protect your face by laying atop the skin’s surface and not settling into your fine lines for a more perfected appearance and longer wear.

Many of my readers on Makeup Minute often email me and ask if I know the name of the spray foundation Carmindy, Makeup Artist on What Not To Wear, uses on the shows fashion victims. Today in Carmindy's newsletter, she revealed the brand of this elusive product.

Carmindy uses two spray on foundations: ERA FACE Spray on Foundation by Classified Cosmetics and Sally Hansen Air Brush Makeup.

ERA FACE Spray on Foundation comes in 10 naturally sheer shades and are divided up into two color bases: yellow-beige and red-beige. On their website, each shade notes which color base it is in. There is an "Automatch" component to the Classified Cosmetics site, where you can find the best matching ERA color to your current foundation. The site states that if your foundation is not listed in their database, their makeup artists will personally research a match.

ERA FACE Spray on Foundation requires no blending, is water resistant and lightweight. It is oil-free and won't rub off on clothing. You can find ERA at various salons or you can simply order direct through their website.

Sally Hansen Air Brush Makeup is also lightweight and oil-free. It's irritant-free and hypoallergenic. It comes in 5 shades; even one called "No color." This product is available at local retail stores such as CVS and Walgreen's, and online at Cosmetic Mall and drugstore.com (see their website for a complete list.)

Have you used either of these products?

Sircuit Cosmeceuticals' Molecular Mist is hydrating moisture care that leaves skin feeling like it had a drink from the fountain of youth. Celebrities such as Kate Hudson, Marcia Cross, Jeremy Piven, Keith Urban and Hilary Duff have all discovered this youth enhancing miracle mist, which tends to be known as "Star Spray."

Molecular Mist uses “heavy water” and natural antioxidants such as Witch Hazel and Myrrh to restore skin's natural moisture barrier functions while helping to inactivate certain acne bacteria. All Sircuit Cosmeceutical formulas are specifically designed to help maintain skin's all important moisture balance resulting in maximum skin protection for a smooth, healthier look.

Molecular Mist is free of artificial colors, fragrance or preservatives and packed with these healthy nutrients:

+ Heavy Water (D2O)- This is 10% heavier than regular water so it doesn’t evaporate as quickly. It is calming, protective, and intensely hydrating.
+ Spin Trap- The most powerful antioxidant! It converts oxygen free radicals to oxygen for your respiratory cycle to be used for tissue repair.
+ Witch Hazel- An astringent with anti-inflammatory and wound healing properties.
+ Myrrh- This herb has anti-bacterial and anti-viral properties to help fight acne bacteria.

All Sircuit Cosmeceutical products utilize the advanced "body friendly" Chiral Technology to separate the correct side of the active ingredient molecule and only use the side of the molecule that fits with the body’s cells. This incredible technology certainly raises the bar and Molecular Mist proves its rejuvenation power by leaving skin feeling hydrated, soft, clean and calm. May be misted before or after applying make-up, or any time a little “inspiration” is needed.

So the biggest awards show of the season finally happened! Sunday saw The Oscars and we all eagerly watched the arrivals on the red carpet to see what they had chosen. I must say, many of the celebrities played it safe. Choosing to stick with classic simple hair and makeup. Dresses were simple too, blocks of color and great tailoring, not as much glamour and drama that we have seen at Oscars in the past.

The only person who really took a risk (in my opinion) was La Vie End Rose star - Marion Cotillard. Although, I am sure many blogs and weeklies wouldn’t agree with me!

Hair wise, the most outstanding look of the evening belonged to Katherine Heigl. The Grey’s Anatomy alum and star of 27 dresses dazzled on the red carpet. Her hair was styled by Sean Flanigan, who was inspired by Marilyn Monroe and decided to pay homage. A big fan of Joico products, Sean set her hair with rollers using Joico JoiGel to create those beautiful curls. He finished off by locking her hair with the new Design Collection Humidity Blocker. He had to, it was raining and the temperatures were in the high 70s under the tents! Katherine Heigl won an US Weekly “Best Retro Style” Award for her style.

You can check it out in this week’s issue, which is in stores now!

Many of the fashion shows during Mercedes Benz Fashion Week included models sporting braids across their foreheads similar to a sweat band or flower child look. Almost every one of Charlotte Ronson's models wore their hair in this uncomfortable and unflattering way. Fashion shows have a tendency to be overly dramatic so I was interested in how this style was going to trickle down to everyday wear.

The latest episode of The Hills gave me the answer I needed. Lauren Conrad, or L.C., donned her famous side swept bangs in a side braid that she pinned shut with a very subtle barrette. This look might not work on everyone, but I'm certain it is going to be the look for the summer and replace the headbands of last season.

Here's a great video from WhoWhatWearDaily.com on how to achieve this summer trend look.

Regardless of which nominee you are voting for in November (Al Gore, jk!) one thing that came out of the debate was a makeover. Hey – this is Pierce Mattie after all. We don’t talk politics; we talk fashion, beauty and lifestyle choices. Are you ready to examine? And no we won’t go there on Gwen Ifill’s signature Key West green colored sports jacket, it was a smart choice considering who she was interviewing.

Let’s start with Sarah Palin:

The Beauty PR Pros: Loved the foundation it was blended without showing any discoloration. The eyes were smooth, defining but not harsh or whorish; yes there is a fine line between the two. It was very American – very Estee Lauder.

Beauty PR Con’s: The lipstick reminded me of working behind the counter for Origins in the 1990’s and selling a ton of Malt Matte Stick, too malt and too matte. Why did it seem to be monochromatic with the blush? The hair, was that the at home kit where you comb in the highlights? Not good! Blend the frost Mrs. Palin!

The Lifestyle PR Census: She seemed a bit fragile; maybe she needs some osteoporosis vitamins, Visine in the eyes and most of all – be a taller standing VP candidate. Pilates Sara?

The Fashion PR Pros: The suit was svelte, fitting and the fabric had a black sheen to it that made her seem taller than Biden. Was it a satin soft? We loved it!

The Fashion Cons: The glasses (very Palin), but seriously get rid of them! We know you’re hot under the Lens Crafters, and this isn’t a porno, so take them off.

Onto Joe Biden:

The Grooming PR Pros: Clean shaven, skin was moist looking and not stressed, he was obviously sprayed down with an Evian spritz before going on-air. His glow was even on his face, he did not appear to have any man-makeup on, which is a good thing!

The Grooming PR Cons: His hair line--bad plugs or just an irritated scalp from over-combing? Maybe some Nioxin to the rescue and add some shades to those grays Biden!

The Lifestyle PR Census: Didn’t he seem bloated? Nothing some water pills and a little cardio can’t fix. He did stand tall, though if you are going use your fingers and point that much, male manicures are in order.

The Fashion Pros: The tie! It was totally synced into the backdrop, he looked like he belonged on stage, the black wool suite was fitted and elegant yet masculine.

The Fashion Cons: Nothing seemed to pop! Maybe next time he should sport an Ike Behar? Something to make it have a bit more pizazz, especially if he is going to stay so sane during the debate, which was a welcome change.

Politics aside, what do you think? Do you agree with my pros and cons?

This past weekend I went to see the movie Twilight; I had heard both good and bad reviews of the movie, but was most interested in the hype (and hysteria) surrounding Rob Pattinson as Edward Cullen. My generation is of the Tom Cruise/Brad Pitt Interview with a Vampire type, so I was hoping to be swooned by the actor who is said to never wash his hair (certainly gross, but also sexy?) While Pattinson definitely captured my attention, I was more captivated by the makeup in the movie. Or rather, how completely transforming the characters were on set/off set.

We all have our bad beauty days...hair just won't work with you, bags under the eyes and is that a new wrinkle on your forehead? We've all been there and we've all secretly thanked Adobe for the magic of Photoshop. However, Amanda Lepore's launch of her fragrance Amanda has not only given the most popular transexual on the planet a few minor adjustments here and there..it seems to have created a new look for her overall. She looks flawless here, no? Now what happens when she's not photoshopped?

It seemed like only yesterday that Christina Aguilera released her self-named first fragrance under the slogan, “Sometimes, It’s All You Need To Wear” and taunting us on-screen with her porcelain skin. Her sequel fragrance, INSPIRE, is now in stores to continue her capitalization of the perfume market. Inspire is about elegant and enduring sexiness with a olfactory mixture of fruit notes and the scents of tuberose, freesia and gardenia. Inspire is made and distributed by Cincinnati-based mega corporation Proctor & Gamble. The fragrance comes in a teardrop-shaped bottle with decorated silver cap in Christina’s signature red. The entire INSPIRE presentation is sexy and confident: look for a playful pop art pattern inside the box.

Celebrity-branded perfumes continue to be a strong trend in the fragrance industry. With four other fragrances under her belt, Kylie Minogue has just launched her latest new fragrance Couture for women by Coty (the perfume house also known for perfumes from Celine Dion and Jennifer Lopez.) Kylie has taken inspiration from the runway to her new floral–musky scented perfume. The fragrance is a stimulating blend of aromas with amarena cherry, lemon blossom and vintage violet; heart scents are exotic ylang ylang, night blooming jasmine and passionflower while the base notes are comprised of musk ribbons, which provide a cashmere effect, vanilla sorbet and white cedarwood. It is an all encompassing blend of elegance and sophistication. The note of natural ylang-ylang is known to open up pores and sinuses, to make you feel as great as you smell!

Mercedes-Benz Fashion Week is drawing to a close. The pre-Fashion Week parties began last Monday as fashionistas prepared for a month-long line up of parties in New York, London, Milan and Paris. For Fashion Week it’s essential to have the right outfit and along with the right outfit comes the right makeup. Here are some makeup trends that were popular at fashion parties this prior to the fashion week kick off:

Red Lipstick
This is a universal classic and has yet to go out of style. Heidi Klum was seen numerous times throughout this week sporting this look. When wearing red lipstick, make sure to go light on the eyes and blush, to risk not looking clownish. When re-creating this look keep in mind your complexion. If your complexion is pink, a more plum shade of red looks great. Yellow tones look great with warmer reds that have a brown base to them. Some favorite lipsticks are: Clinique High Impact Lip Colour, Christian Dior’s Rough Dior Lipcolor, Chanel Super Hydrabase Lipstick Cashmere and Yves Saint Laurent Radiant Touch.

Remember when mom used to tell you that the secret to wearing makeup is to look like you’re not wearing any at all?  Well the Marc Jacobs fall 2009 presentation has reversed the belief and brought back the 1980s makeup trend at clubs such as the daring smoky eyes and the bright frosted lips. 

The man behind the revivification is surprisingly Francois Nars, founder and creative director of NARS Cosmetics.  Nars is most known for encouraging a natural sun-kissed face that has defined over a decade-long makeup movement.  His most notable accessory is his subtle yet glittery blush “Orgasm,” which quickly found its way into nearly every woman’s makeup case (yes, including my own).  Ironically, he this time chose to give the models a sexy-vixen-from-the-future look, with emphasis on icy blue lips — very much the opposite of his signature style.

“We wanted the models to look like girls ready to go clubbing, to reflect the edgy spirit of those years,” Nars said to the New York Times.  “The inspiration was Debbie Harry and all the girls like her who would really spend time putting paint on their faces.”

Bringing back this style of makeup is more than just aesthetically pleasing — it means the return of experimenting, intrepidness and enjoyment.  For Nars, it meant his return to the runway after a 10-year hibernation.  But he came back swinging, spending sleepless nights with Jacobs and Guido designing the 65 different looks that were tailored for each model.

“Imagine if you took a blender and filled it with some Stephen Sprouse, a little Saint Laurent and added a few nightclubs from the 70s and 80s, like Studio 54, Area and Mudd Club.” Nars said to TimesPeople.  “You get this wonderful mix, much like Marc mixes it up with the clothes.”

What valuable makeup secret did he share for those who want to pump up the bass on their face?

Beauty can be more than just glitz and glam — it is essentially the act of doing something beautifully positive.  MAC Cosmetics has mastered the art of staying gorgeous while taking a stand against a pressing issue.  Teamed up with VIVA GLAM Spokesperson and pop star Fergie, MAC recently revealed Fergie’s new VIVA GLAM VI Special Edition Lipstick and new VIVA GLAM advertising campaign in Los Angeles.  The new lipsticks are set to be available March 19th everywhere that MAC is carried.

Since it first launched in 1994, MAC's Viva Glam program has donated over $130 million to raise awareness of HIV/AIDS globally over the past 15 years. With 100% of the selling price going towards the MAC AIDS Fund, the duo hopes to bring the cosmetic company to their outstanding $150 million goal after the release of the lipsticks.  Now I’m waiting for other celebrities to step their game up in the charity department.

Two years after the launch of his hair care line, Nick Arrojo makes his foray into bath and body products. The unisex line includes three body washes, face wash and hydrating face mist. Like Nick’s eponymous hair care products, the new body line is driven by luxury and performance and targets style-conscious consumers in search of functional and modern product.

Celebrity hair stylist Billy Lowe is launching his own line of hair care products! He is offering the first 100 customers to pre-order prior to Monday April 27th some great products from his line for an introductory rate of $49.50. The best part is that Shiseido is manufacturing this line, so you know it's good!

Here's what you'll get:

* One Full Size Shampoo
* One Full Size Conditioner
* Two Styling Products of your choice

The line will consist of the following red carpet Billy Lowe products:

* Nourishing Volume Shampoo & Conditioner
* Daily Hydrating Shampoo & Conditioner
* Silky Style Cream
* Thermal Style & Finish Spray
* Protecting Shine Spray
* Nourishing Volume Foam
* Smoothing Gel
* Ultimate Finish Spray

So run to your phone to ensure that you are one of the first 100 to scoop up this steal--products can be pre-ordered by calling Billy Lowe's salon at 323-654-2819.

Kat von D of Miami Ink and her own spin-off LA Ink, may be the busiest woman on TV as of late. Currently, von D is in LA shooting the third installment of her show, LA Ink, which currently tops TLC’s ratings. She is also developing a skin care line at cosmetic chain Sephora, which is said to include tattoo concealer, and is also working on another book – likely to be a best seller! High Voltage Tattoo is a compilation of her work, trailing her start as a tattoo artist from childhood to her recent work. The book also includes information about her show, her inspirations, her shop and her personal tattoos. Covering this much ground may be one of the wisest business moves for any reality star to date.

With high profile personalities constantly taking over and linking themselves to clothing collections, perfumes, shows, and other various products, it seems like no product or service these days can avoid being branded by a celebrity. And why not, celebrity endorsement is a solid PR strategy… especially when paired with the right celeb. The ever-famous fashion house, Parfums Givenchy has just released that Uma Thurman is set to be the new face for their perfume.

I have loved Brooke Shields since her first Calvin Klein ad and its makes sense that she remains the dominating spokesperson on TV during commercial breaks. I would love to get your opinion on this one – is it Brooke Shields overkill? Should celebrities limit their endorsement deals to one or two brands per year? Or should they take on whatever they can get?

Currently Brooke is running commercials for Coppertone, Latisse, Volkswagen, Colgate Total and Tupperware. Sure Brooke’s trademark is her brows – so it sort of makes sense that she would do the Latisse commercial. Being a SPF advocate for Coppertone revealing the damage the UV rays can do, again, is another good move. Especially since she recently found a precancerous spot on her face. But is the number of endorsement deals just too much? What do you think?

Photo Credit: Latisse

For the third consecutive year, Crest and Scope have partnered with Ryan Seacrest, one of Hollywood’s hardest working and most successful on–air talent and producer, to launch the new Outlast trio of products including new Scope Outlast mouthwash, Crest Extra White Plus Scope Outlast toothpaste and Oral–B Floss Picks Plus Scope Outlast flavor.

“I am so thrilled to be teaming up again with Crest and Scope,” said Seacrest. “The new Outlast products are perfect to get me through my hectic work day. Talking – and sometimes even close talking – is my business so having fresh breath and white teeth is essential to everything that I do.”

Scope Outlast mouthwash and Crest Extra White Plus Scope Outlast toothpaste are infused with advanced Outlast technology, which binds to select receptors in the mouth, triggering a cool, minty sensation, for fresh breath that lasts five times longer than your ordinary routine. All Outlast products are available at mass market retailers nationwide beginning September 2009.

Multi-platinum recording artist, Usher traveled to the French Riviera to film his new commercial for his latest fragrance, Usher VIP. The television spot, directed by famed filmmaker Pierre Morel (Taken), shows Usher and his female companion being chased by paparazzi through the streets of Monte Carlo. Destined to become a modern classic, Usher VIP, now available nationally, reflects a person who is constantly striving to be the best, allowing the wearer to enter a state of mind where smart is sexy and intelligence rules the day. It's having the presence and the confidence to make an impact, and ultimately to unify and defy the odds to lead, not follow. "I consider fragrance to be one of the most important tools of engagement for seduction.

With Usher VIP I created a gentlemen's scent, which would also appeal to women," said Usher. "Women tell me they love the scent of a man and I wanted to create that sense of confidence and style that women desire. VIP is a state of mind which is about what you do with that confidence and how you make an impact in the lives of those around you." "With Usher's recent accomplishments over the past few years, he wanted to create a new refined fragrance that would represent new ways for him to express himself to his fans," said Art Spiro, Executive Vice President, Liz Claiborne Brands, Elizabeth Arden. "Through Usher VIP, Usher has captured the essence of his self-assurance and charisma and utilized it to create a fresh and masculine scent to allow all to be a VIP." An evolution from the cool confidence of the original Usher He, Usher VIP celebrates the gentleman inside of every man. Inspired by Usher's own experiences and inspirations, the new scent captures Usher's amazing personal journey and reflects his latest achievements in both his personal and professional life, encouraging the wearer to lead and never follow. The debut of Usher VIP comes in anticipation of the release of his new album due out in early 2010

Who’s going Gaga over FACE atelier?

Lady Gaga has just released her 2^nd album The Fame Monster and kicked off her new tour this week. How does she keep her face flawless?  By using FACE atelier Ultra Foundation.  

That’s correct – she is a confirmed fan of the product and confesses to using it daily. A silicone-based emulsion, the Ultra Foundation is so lightweight, it literally floats on top of the skin. $42.00 available at www.faceatelier.com

If you are an accredited member of the press and interested in learning more about FACE atelier’s celebrity fans and great products please contact Jenelle@PierceMattie.com or call 212-243-1431 and ask for Pierce Mattie PR's beauty department.

Got those “I can never find my shade” foundation blues?  Only FACE atelier allows you to infinitely adjust your foundation shade.  Add a drop of Zero Plus to go a shade darker, or a splash of Zero Minus to lighten.

TRADE SECRET!
The silicone molecule is bigger than the human pore, allowing Ultra Foundation to form a lightweight, breathable second skin that is both moisture and oil resistant.  It is truly non-comedogenic and is ideal for troubled or mature skin.  Ultra Foundation's sophisticated formulation creates an optical blurring effect that diminishes fine lines and wrinkles and gives the illusion of a smoother, more uniform and naturally dewy finish.

PRO TIPS

• apply with #4 foundation brush to ensure smooth and hygienic application
• mix with your face cream to create your very own custom tinted moisturizer
• use Ultra Foundation #Zero Minus before applying foundation to highlight and contour
  

For the past few years Nicole Kidman has been giving fans a little more than maybe they would have liked when it comes to her facial esthetic. While she discounts rumors of excessive injectables, nose shortening and a mini-brow lift she could not deny that last night at the premiere of Nine  her makeup was a little off. When the pics came in this morning our beauty PR team looked at them and thought; call Chad at Three Custom Color Specialists for his take on what went amuck.

We caught up with Chad Hayduk, co-founder of Three Custom aka 3C and this is what he shared with us….

What do you think it was on Nicole’s face?

It really could have been a tossup of several variables from a highlighter or a translucent setting powder that was applied too heavily. Often when a flash camera is used it naturally is attracted to a light color, like a face powder and the camera could have picked it up that way exaggerating the look.

What was the makeup artist trying to attempt?

The makeup artist was obviously rushed, he or she needed to blend, remove the excess powder and make it look more natural. They most likely were trying to cover up dark circles and possibly some broken blood vessels around the nose. The artist also may have made a mistake earlier in the process and then tried to cover it up with more powder. If the powder was put on Nicole while she was perspiring it would not have been able to be blended down, thus causing what you see in the photos.

What tips would you offer the makeup artist for the future?

Blend, make sure the skin and makeup are not damp before you try to set it with the powder.

Avon Products, Inc. today announced it has signed actress Zoë Saldana to be the exclusive spokeswoman for the brand’s new fragrance, Eternal Magic, debuting April 2010. Beautiful, intelligent and talented, the actress is the perfect fit for Avon’s latest scent—a fragrance embodying timeless grace, beauty and elegance. In addition to supporting Eternal Magic, Saldana will also be featured in the company’s brochure as a face of Avon’s color cosmetics category in the coming months.

“I'm very proud to be working with Avon and to be the face of Eternal Magic,” says Saldana. “It means so much to me to be associated with a company that shares my values and believes in empowering women.”

Hair Care Public Relations & Marketing: L'Oreal Paris is thrilled to add hair expert and Internet sensation Johnny Lavoy to the company's roster of beauty experts in the United States.  Lavoy's recent rise to fame in the beauty industry was fueled by his "How to Get the Look" videos that appear online via Ford Models.  His videos have received more than 20 million hits from all over the globe and his fan base continues to grow. 

Cosmetic Communications Strategy & Beauty PR: Guthy-Renker announced today that multi-platinum superstar Katy Perry has signed on to appear in television spots and online marketing campaigns sharing her personal experience fighting acne and finding Proactiv Solution.  Katy will play an integral role in the leading acne system's exciting new 2010 campaign which will introduce new technology and services. In keeping with a nearly 15-year tradition of real celebrity customer endorsements, Katy will tell her personal story of how she struggled with acne and how Proactiv helped her take control. The Grammy-nominated artist -- adored for her larger-than-life charisma and pin-up girl style -- exudes confidence on the stage and in front of the camera. Yet, Katy's confidence was shaken by acne.

Cosmetic Communications Strategy & Beauty PR: Guthy-Renker announced today that multi-platinum superstar Katy Perry has signed on to appear in television spots and online marketing campaigns sharing her personal experience fighting acne and finding Proactiv Solution.  Katy will play an integral role in the leading acne system's exciting new 2010 campaign which will introduce new technology and services. In keeping with a nearly 15-year tradition of real celebrity customer endorsements, Katy will tell her personal story of how she struggled with acne and how Proactiv helped her take control. The Grammy-nominated artist -- adored for her larger-than-life charisma and pin-up girl style -- exudes confidence on the stage and in front of the camera. Yet, Katy's confidence was shaken by acne.

The first Jersey Shore cast member to get his feet wet (no pun intended) in the world of beauty is Mike Sorrentino – aka “The Situation”. Already planning (and taking steps) to get his nickname trademarked, Sorrentino is already planning to launch a new cologne called “The Sitch”. Coty, do I hear you calling??

If it does actually happen, I wonder whether or not like the Jersey Cast members themselves, the fragrance launch will have staying power? The shows popularity is somewhat a  culture phenomenon. Huge viewing figures have left MTV bosses with huge smiles on their faces and the success of the show means that season 2 is already in the works. All the original cast members have signed on the dotted line and are ready for action. How has the media responded? Will the cast are everywhere at the moment. You can’t pick up a magazine or witch TV stations without seeing some reference to the show. The stars are already celebrities (be it Z-list) and have been spotted on the red carpet at The Grammy’s and have had guests spots on huge network shows such as Jay Leno and The Today Show.

The first Jersey Shore cast member to get his feet wet (no pun intended) in the world of beauty is Mike Sorrentino – aka “The Situation”. Already planning (and taking steps) to get his nickname trademarked, Sorrentino is already planning to launch a new cologne called “The Sitch”. Coty, do I hear you calling??

If it does actually happen, I wonder whether or not like the Jersey Cast members themselves, the fragrance launch will have staying power? The shows popularity is somewhat a  culture phenomenon. Huge viewing figures have left MTV bosses with huge smiles on their faces and the success of the show means that season 2 is already in the works. All the original cast members have signed on the dotted line and are ready for action. How has the media responded? Will the cast are everywhere at the moment. You can’t pick up a magazine or witch TV stations without seeing some reference to the show. The stars are already celebrities (be it Z-list) and have been spotted on the red carpet at The Grammy’s and have had guests spots on huge network shows such as Jay Leno and The Today Show.

Move out of the way Stacy and Clinton. Carmindy, the make-up artist from the hit TLC show “What Not To Wear,” is adding another beauty book to her repertoire. Her 3rd book “Get Positively Beautiful: The Ultimate Guide to Looking and Feeling Gorgeous” is garnering rave reviews from critics at the New York Times to TLC viewers themselves. 

Carmindy’s goal is to make every women understand that she is already beautiful. It’s less straight make-up tips (though, there’s plenty of those within the pages), and more about self-esteem. And we absolutely love it. We shouldn’t compare our beauty to celebrities nor should we let the Hollywood lifestyle dictate what is beautiful. We don’t need to fix ourselves, Carmindy’s philosophy says, we need to have positive beauty thinking and the rest will come naturally.

The book also dives into finding your best features, learning your face shape, doing your make-up in different environments and catering to your “beauty moods.” It’s a fun read, as well as informative in terms of accepting and understanding your true beauty. Because there’s nothing wrong with a little TLC. And this time, we’re not referring to the television channel.

Last week, Jessica Simpson's "The Price of Beauty" debuted on VH1 to mediocre reviews. The blonde songstress who has become more famous for her ridiculous chicken of the sea comment and who she has dated than her pretty cool shoe collection (just my opinion) or any other talent she may possess, set sail around the globe with pals Ken Paves and CaCee Cobb.

The premise of the reality beauty series was to bring exposure of what beauty means in different cultures to those of us here in the states. While I believe this is honestly something many women would be captivated by, I think what could be an amazing show is undermined by Simpson's ignorance at times. And by ignorance I don't mean not understanding the cultural differences, because hello, that is what the show is about--but instead I mean making absurd comments that devalue what the show intends to do.

Violet Eyes is an expression of Elizabeth Taylor, an intriguing global icon. Her timeless beauty has always been highlighted by her truly unforgettable and mesmerizing violet eyes. The color violet is associated with imagination and inspiration – befitting of a fragrance from Elizabeth Taylor.   Inspired by Elizabeth Taylor's iconic violet eyes, this fragrance is feminine, captivating, intriguing and sophisticated.  

"I love floral fragrances, and wanted Violet Eyes to make women feel beautiful, sophisticated, and sensual.  It was a great joy to create Violet Eyes with a bouquet of fragrance notes that I adore, carefully fine-tuning every aspect of it.  Everything, down to the last detail, comes from my heart and my soul.  I send this fragrance into the world with love..." - Elizabeth Taylor.

International perfumer Carlos Benaim of IFF worked side by side with Elizabeth Taylor to create her new fragrance, Violet Eyes.  Carlos was also the perfumer who collaborated with Elizabeth Taylor to create the iconic fragrance White Diamonds.  Carlos describes his inspiration for Violet Eyes – When asked about his inspiration to create the new fragrance Violet Eyes along with Elizabeth Taylor, Carlos Benaim recalls right away his first encounters with the star, in the early 90's, when they created White Diamonds together.  "At first, you perceive the brightness of her gaze. Then she looks straight at you, and there you are, staring at the most famous eyes in the world. And they are indeed violet, absolutely unique and truly beautiful."  Carlos Benaim wanted this fragrance to express that unique blend of lightness, intensity, and deep seduction.  "Having met Elizabeth Taylor and using her violet eyes as the inspiration, I chose flowers and materials that would evoke the color violet, its texture, sophistication and elegance, but also the brightness and sparkle that I recall in her eyes."   Light shades of Purple Rose and Violet Peony, combined with velvety accents of White Peach, express a weightless and bright femininity, while a voluptuous blend of Cedar Wood and Amber convey the powerful sensuality and mystery of Elizabeth Taylor's eyes.

Since 2004, Elaine Irwin-Mellencamp has been the face of Almay, but now the cosmetics brand is choosing to go the celebrity route with the addition of Kate Hudson as spokesperson. Celebrity beauties are the hottest commodoties these days when it comes to makeup. CoverGirl has Drew Barrymoore, Ellen Degeneres and most recently, Taylor Swift. Revlon (Almay's parent company) has Jessica Biel, Jessica Alba and Halle Berry. L'Oreal--Beyonce, Eva Longoria, Penelope Cruz, among several other well known actresses and models. While the addition of Hudson is not surprising, it is surprising that the brand who has had one lone spokesperson, has chosen someone who looks similar to Mellencamp. This makes me wonder, will Elaine Irwin-Mellencamp's run as Almay spokesperson soon be coming to an end?

It seems the Kardashian sisters have become one of the biggest promotional powerhouses in the celebrity world lately. If they aren't promoting a weight loss system or some form of fashion, you can now find their faces promoting the new skin care line, PerfectSkin. With access to just about anything on the market, it is a consumer's understanding that if a celebrity endorses a product it's because it really works (or because they were offered the biggest monetary incentive?)

PerfectSkin follows a 3-step skin care regimen that appears simple enough: Cleanse, Tone and Moisturize. In a "want-it-now" society, this seems to make the product line an easy sell. Just 5 products, a quick and easy routine that promises effective results? Most people will be sold on this even without the Kardashian's endorsing it.

Another attention-grabber is that the product line claims to be able to target all skin types, even sensitive skin, which typically is difficult to do. Each of the Kardashian sister's is said to have a different skin type, hoping that consumers will identify with at least one of the sister's. 

Will this new skin care system sell because it works or because celebrity sister's are endorsing it?

When I think of Gerard Butler, Clive Owen or Russell Crowe, they all top my list that if a fragrance were to be made in their likeness, I would love for the man in my life to wear it. In that same token, it appears that Bruce Willis is banking on women everywhere wanting his manly action hero essence in a bottle for their man as well. A little more than a week ago, his men's grooming collection debuted with many jests about the tagline, "Smart Guys Live Forever" (which I think is pretty cheeky.) While Willis may be a longtime favorite celeb, does his image really hold the strength and fan fare to launch a successful collection of hair and body wash, shave balm and cologne? What do you think?

Coty Inc., a leader in the global beauty industry, announced the signing of German supermodel and television presenter Heidi Klum as the new face and artistic advisor for the global beauty brand ASTOR. As part of the long term collaboration, Ms. Klum has partnered with ASTOR to help set artistic direction for a new generation of modern makeup collections and communicate her fashion-forward point of view to consumers, the press and beauty influencers.

An internationally successful model, Heidi Klum has also established herself as a multi-talented television host and producer, actress, fashion designer and astute business woman. She is known across the world not only for her fashion magazine covers but also as the award-winning host of 'Project Runway' and 'Germany's Next Top Model by Heidi Klum', for her numerous appearances in television shows and films. Klum has created and designed several successful beauty and fashion collections for brands including Victoria's Secret Beauty, Destination Maternity and New Balance for Amazon. She is excited to bring her expertise and experience to this role. The new collaboration with ASTOR will capitalize upon Klum's unrivalled beauty, personality and talent to strengthen the success of this innovative high-quality cosmetics brand.

I love Julia Roberts, even if her Eat, Pray, Love film was more hype than could be delivered. Roberts has a track record of being one actress that is adored by all generations across the globe. She is likable as both a person and actress. So it's no surprise that her deal with Lancome this past January had a direct correlation with an increase in sales for the luxury beauty brand. And what happens when there is a high ROI for a beauty company like this? They find a way to retain the actress to keep the momentum going.

It appears that Julia Roberts will be staying on as the face of Lancome for 5 more years to the tune of $50M. And according to WWD, she'll be working closely with Lancome for product development as well. I have to say I think this is a smart move for Lancome, especially since Roberts has proven staying power as a celebrity and evokes that "feel good" mentality that all beauty publicists could only hope to be associated with a brand they do Beauty PR for. There's no doubt that Lancome will generate a lot of positive PR over the next 5 years with any advertising campaign or product that Roberts is linked to. What do you think?

Tween sensation Justin Bieber is dipping his fingers into the beauty industry...literally. It was just announced last week that he has partnered with Nicole for OPI to develop and market the One Less Lonely Girl collection of nail lacquers targeted to screaming teen Bieber fans everywhere. And just in time for the holidays of course.

Each nail polish in the collection is named after one of Bieber's songs: One Less Lonely Glitter (lavender), Step 2 the Beat of My Heart (heart-shaped glitter), Give Me The First Dance (silver), Prized Possession Purple (grape), Me + Blue (dark blue) and OMB! (bright red.) Targeting a demographic where an equally attractive pricepoint is important means that the collection will be sold at mass retailers like Walmart (December) and Target (February.)

While there are no Justin Bieber fans in my household (I have 4 boys who cover their ears when they hear his name), I have to say this is a stroke of brilliance for Bieber's marketing team. Not only will teen girls now have clearer skin with ProActive, but now they'll have equally stylish nails with OPI. I predict that before Bieber's star burns out, there will be a hair care line as well. Thoughts?

Gwen Stefani is at it again. Previously, her ever-popular Harajuku Lovers fragrances have featured Snow Bunnies and Sunshine Cuties limited edition scents. As of September 2010 she’s launched the newest collection, Wicked Style, sure to be a hit amongst the quirky niche of followers.

Wicked Style fragrances were inspired by Tokyo street style, but more specifically by the style seen on Takeshita Dori. This narrow street in downtown Tokyo is lined with shops and boutiques that are quintessentially Harajuku. The trendy girls who frequent this street are known for blending varying colors, accessories, and styles (though mostly punk-inspired) to create a completely unique look.

Wicked Style fragrances are modeled after this concept of individuality, slightly altering the 5 original fragrances to create new versions that are distinct in both style and scent:

LOVE – A light perfume described as a “fruity floral” with a woody drydown. The perfume bottle, “Sweet Lolita”, is influenced by Rococo styles that feature knee high socks and knee-length dresses. LIL ANGEL –The “Gothic Lolita” bottle looks far from angelic, drawing inspiration from gothic fashion. The scent is a sparkling floral with notes of Rose, Plum, and Champagne.

I'm going to admit, out loud, that Jessica Simpson's fashion line is beginning to grow on me. In fact, I think I like it better than her singing. Her line currently includes womens footwear, accessories, handbags, jeanswear, coats, handbags and for those obssessed with celebrity fragrances, perfume. Now she is going to also include sportwear through an exclusive licensing agreement with The Jones Group and Camuto Group to sell this new extension of her brand in 2011.

The pricepoint for the new sportswear line ranges from an affordable $39 to $129 and will include tops, bottoms, skirts, jackets and wovens. Simpson has said that the sportswear collection will be "flirty and fun." 

Will her career in fashion eclipse a career in the music industry? Certainly a fashion line is more profitable than music with many more doors to open and extensions to the line to be made. What do you think? 

Jessica Simpson Sportswear will be available in over 650 doors in both specialty and department distribution in the U.S. and Canada beginning fall 2011.

*Photo Credit: Jessica Simpson's website

On the year that marks the beauty giant’s 50th anniversary, COVERGIRL cosmetics announces multi-platinum artist and 4-time GRAMMY award-winning star, Taylor Swift, will represent a new generation of luxury makeup — COVERGIRL NatureLuxe. The line, launching January 2011, includes a Silk Foundation and a Gloss Balm, both delivering a perfectly polished makeup look and a lightweight feel. The products were inspired by a new definition of luxury seen in both beauty and fashion that moves away from overstated, heavy opulence to simple, high-quality experiences.

If you grew up watching Alison Sweeney on Days of Our Lives like I did, I'm sure you will agree that you feel a sort of kinship with her. And I can relate to her now, more than ever, in this season of my life. Just like her, I am a mom (although take her kids times 2 for me) and juggling a fast paced career. And just like her, and most other women who have had children, I struggled (and still do) with my weight post-pregnancy. Much like the website/blog in her namesake is friendly and most of all, real, so is her new book The Mommy Diet.

As host of The Biggest Loser, I'm sure Ali learned a thing or two about diet and exercise. I'm equally as sure that she listened to feedback from the public on what they like about Biggest Loser and what they don't. And as most of us know, we are more likely to be encouraged and motivated by diet tips that we can easily assimilate into our own individual lifestyles than by military style regimens. 

Sure to be a hit, The Mommy Diet, will guide you step by step through pregnancy and thereafter so that you can be healthy and not have to worry about carrying around that "baby weight"...even when your youngest is now in preschool. (Not speaking from experience or anything!)

Check out The Mommy Diet on Amazon.com and see all of Alison Sweeney's health, fitness and lifestyle tips on her website www.AlisonSweeney.com.

A unique voice, a fashion icon, a rock star... Gwen Stefani is clearly a phenomenon of the 21st century. The front woman of rock band No Doubt, she also released two highly successful dance records, which furthered her iconic status. L'Oreal Paris is extremely pleased to welcome her today as the brand's new face.

"I can't believe I get to be one of the L'Oreal Paris girls. I love playing dress up, on stage or shooting videos, it's always been one of my favorite parts of being in a band. And to get to work with such a modern, talented group of people is really exciting. I'm a lucky, lucky girl", says Gwen Stefani.

"Gwen is a stunning artist with mesmerizing talent and we are thrilled to have her on board. She takes beauty to another dimension, somewhere between style and art. A rock star and fashion icon, she's definitely a modern muse of her time", says Cyril Chapuy, Global Brand President of L'Oreal Paris.

"Gwen's unique personal style and vivacious spirit, together with her career accomplishments in both fashion and music, makes her an inspiration for women everywhere, and an exciting addition to the L'Oreal Paris family", says Karen T. Fondu, President of L'Oreal Paris USA.

I adore Reese Witherspoon. I don't think she has ever had a beauty or fashion moment that was subpar for me. At last night's Oscar's, I was completely in love with her glamorous, yet simple (looking) hairstyle.

Extensions are back "in" again and we suspect Reese had some help in the length department when going for this mod-60's style. Frederic Fekkai hairstylist, Renato Campora, was behind this look which gave fullness and volume to Witherspoon's hair. Not only does a high ponytail look elegant, it also makes you look younger because it pulls your facial skin taunt (so wrinkles seem to disappear--not that Reese had any to being with!) 

Do you love it?

*Photo Credit: Beauty Heaven

Linda Mason is releasing the must have book for every woman. Makeup for Ageless Beauty is Mason's tricks and tricks as a makeup artist is specifically targeted to women ages 40+.

Linda Mason is a makeup extraordinaire. When she's not dishing out tips to beauty addicts in the SoHo neighborhood of New York City, she's lending her talent to some of fashion's biggest names. She has worked for such designers as Giorgio Armani and Jean Paul Gaultier. Some of her biggest fans include beauties Joan Jett, Veronica Webb and Brooke Shields. All three ladies are even featured in the book.

When it comes to celebrity beauty, there are two undeniable facts. First, they have (what appears to be) flawless skin, and second, they absolutely wear makeup. Knowing this, it begs the question: how is it possible for stars to have a constant, ethereal glow when they’re piling on pounds of concealer?

The answer lies in Luminess Air. Developed by the leading makeup artists in the entertainment and fashion industries, Luminess Air products are high quality cosmetic formulas that yield outstanding, flawless results. The collection of airbrush cosmetics is exactly what keeps your favorite beauty queens looking immaculate, whether you catch them on the big screen or strolling down Rodeo Drive.

In the past, airbrush makeup was an elitist form of beautification. It was pricey, difficult, and initially targeted only to the film industry, which could not deal with conventional forms of foundation. Because of this, Luminess Air created a system lightyears ahead of all other makeup brands. The versatile, easy-to-use systems allow users to airbrush on foundation, blush, bronzer and body sprays. You can even brush on temporary hair highlights, tanning color, and temporary tattoo cover-up.

I grew up on The Muppets. It was a staple family-time show in my house. Naturally everyone's favorite Muppet was Miss Piggy. Blunt, to the point, yet glamorous and not afraid to go after what she wanted. With the launch of The Muppets latest movie, MAC Cosmetics felt many of their makeup fanatics could relate to these same characteristics. And from there, a new limited-edition, online-exclusive, MAC collection for the eyes was born.

Available November 14-December 5th Miss Piggy's collection is small and includes pink eye shadow, black eye liner and false lashes.  I'm actually surprised that it does't have any accessories since Miss Piggy has quite the fashion sense. 

You can find it at www.maccosmetics.com. Will is sell out or flop? Tweet your thoughts @PierceMattiePR.

Style icon and heiress to the Guinness fortune, Daphne Guinness, has partnered with MAC Cosmetics for a collection debuting December 26th. And while Guinness is well known for her couture and almost theatrical-like fashion, this cosmetics line is very subdued...even completely wearable for most skin tones.

Featured products in this collection are Pro Longwear Lipcremes, Cremesheen Glass, eyeshadow quad, pigments, blush and nail lacquers (and a few other items, as well.) I'm honestly loving the quad pictured, as well as the Narcissus Cremesheen Glass, which is described as a dirty eggplant color.

Guinness is said to have been very involved in the creation of this line, which makes me think this is her best work of art yet. Tweet us your thoughts @PierceMattiePR.

When the careers of actors, actresses and athletes all die down…what’s next for them?  A line of products to launch themselves as a brand. It may seem cliché, but hey…it still works. 

Ex-wife of disreputable (and sometimes winning) actor, Charlie Sheen, hard-hitting Denise Richards has not permitted her divorce to halt her passions.  This 40-year-old beauty (Really? She honestly looks amazing for 40!) has partnered with stylist Christophe to craft a new beauty line tagged Denise Richards Volume Extend. 

With products such as these: the LC Lauren Conrad line sold at Khol’s or the Kardashian Kollection sold at Sears (epic fail post fake-marriage) , there are two things the celeb inventor tends to keep in mind: 1) Include the name of the celebrity icon as part of the title for branding. And  2) Market and sell your product mass market at an affordable price, leaving your target market more broad, rather than just to your upscale luxury shoppers. 

Richards’ Volume line will contain shampoo, conditioner, and other styling products also intended to protect the hair from styling tools and to prevent further damage.  The hair care line has been announced to launch this month. 

Would you use Denise Richards’ Hair Care Products? Let us Know @PierceMattiePR.

Do you smell success? Achieve it…with this light, fresh, cheerful Eau de Toilette—Dream Come True, released earlier this month.  America’s Next Top Model is logically renowned for its incessant search for an undiscovered supermodel.  Now notorious for it’s first perfume release, the show’s product launch may facilitate a bit of a boost of revitalization back into audience members enthusiasm toward the show. 

Dream Come True is intended to target women in their early teens through mid-thirties.  The fragrance ingredients include: red currant, honeydew and pink freesia, the heart of Amazon lily, plum blossom, empress peony, musk, pink sugar and Tahitian vanilla. 

Economically priced, America’s Next Top Model Dream Come True will be available in 30 ml Eau de Toilette for just over $20 or 30 ml Perfume Rollerball for just over $10 at most department stores.  

What do you think of a TV series producing a fragrance?  What do you think of the scent?  Let us know @PierceMattiePR.  

One of the most frustrating tasks when it comes to beauty products, is finding one that hits on every must-have: Not too greasy, not too dry, a delightful scent, perfect luminance, and still heals your skin. Ramona Cline has created a skin care line that is designed to do just that, and condition the skin through cleansers, exfoliants, serums, and moisturizers.

Ramona Cline has been in the skin care industry for 12 years and has developed her own skin care line that features products for women and men that want to revitalize their skin and achieve that subtle glow (who doesn't want the coveted glow these days?) Based in Los Angeles, she has her own spa boutique offering various skin treatments such as microdermabrasion, facials, and derma planning, ranging from $85 - $115 per treatment. For those of you who are not near the Los Angeles area, you can still treat yourself to Ramona Cline’s skin care products via her website.

We are loving her Peach Wine Moisturizer, which has been featured on ShopNBC, as it is the perfect moisturizer that conditions the skin while replenishing skin cells. The moisturizer is infused with shea butter and jojoba oils and the highly sought after resveratrol that everyone is talking about lately.

Have you ever used Ramona Cline Skin Care products? Tweet us @PierceMattiePR.

As Shiseido Co., Ltd. celebrates its 140th anniversary, the company announced that it has signed Academy Award-winning actress, Jennifer Connelly, who previously represented the company in Asia.  Connelly will be the namesake brand's global spokesperson and face of its highly acclaimed premium skincare line Future Solution LX.  Connelly's first advertising campaign as global spokesperson will debut this fall.