Beauty pro division

I knew the day would come when one of the top 5; Lauder, L'Oreal, etc. would jump on the organic band wagon. Clarins steps in organic cosmetics. French cosmetics maker Clarins has concluded an agreement with organic cosmetics producer Kibio for the joint development of a line of natural organic cosmetics. Under the terms of this agreement, Clarins acquires a 10% stake in Kibio SAS and subscribes to the full amount of a convertible bond issue. The total investment is EUR 3 million. The conversion of the bonds which will be possible starting in 2008 will enable Clarins to increase its shareholding in Kibio to 60%.

Kibio, created in 2005 by Pierre Cabane and Laurent Potier, has developed a line of organic products certified by Ecocert.

Currently in the initial commercial development phase, Kibio products are mainly distributed through direct sales using the method of home demonstrations. The products are also available for sale at the brand's website: www.kibio.com

Pampering and healthy skin across the nation. Every woman loves a little time for rest and relaxation. According to a survey conducted by the International Spa Association spas are one of the biggest growth industries in America.

According to the results, 95 million visits are made to spas in the United States annually generating $5 billion in revenues. Spas generate more in revenue than ski resorts ($3.1 billion) and only slightly less than box office receipts ($7.5 billion).

With these kind of numbers in mind it is no wonder that Spa Week has grown into an incredible public relations event for spas around the country. With over 300 spas participating from coast to coast and all around the country, Spa Week is setting up shop in a city near you. Spa Week hits New York, New Jersey, Philadelphia, Boston, D.C., Atlanta, Dallas, Chicago, Miami and Minnesota October 16th-22nd.

But Spa Week isn't just about facials and massages. Keeping in spirit with the desire to reach out to women across the country desiring to be pampered Jane Iredale Cosmetics is one of the sponsors of Spa Week

One lucky winner will receive Jane's Fall 2006 line. So hop to it and enter here! Just think how great your makeup will look freshly pampered skin after Spa Week!

Coty Inc., the world’s largest fragrance company, announced today the signing of a global licensing agreement with Gwen Stefani, the Grammy-winning recording artist, to develop and market a line of fragrances for her fashion and accessories brand, L.A.M.B.

The partnership is the first foray by the multi-talented singer and fashion designer into the fragrance market. The yet-to-be-named fragrance, which will debut Fall 2007, will reflect the unique blend of verve, style and vivacity of L.A.M.B. fashions and accessories.

“Creating a fragrance is one of the most prestigious things a designer can do,” said Gwen Stefani. “For me it’s like another thing you can wear and another thing I can creatively be a part of.”

“Gwen Stefani is the perfect partner to create a new signature fragrance,” said Bernd Beetz, CEO, Coty Inc. “Gwen’s distinctive look, music and embrace of ethnic influences, coupled with her effervescent personality will make her fragrances highly appealing to a generation of women around the world who love her one-of-a-kind, international style.”

Clive Owen, a 41-year-old British actor, has been hired to be the latest celebrity to market products for the L'Oreal owned beauty company, Lancome. Previous celebrities that touted the brand are Uma Therman and Mena Suvari, among others. Lancome's hope is that his charming and rugged look will attract more men to feel comfortable purchasing skincare products.

Owen is reported to be getting $2.5 million pounds (you do the math to convert that to US$) for the advertising campaign. Owen will be appearing in ads for Lancome's new men's grooming line, called Lancome Homme, which includes fragrance and anti-ageing products. The ad campaign and products will launch this Spring in the US. However, you can see the products now on Lancome's international website, which I happen to think has a much better layout than their US website.

The almost ex-Mrs. Sir Paul McCartney has decided to take a stab at working in the beauty and health industry. Heather Mills, a former Model, will be launching her own website later this year called, “I Do Care,” offering fitness, health and beauty tips on how to live a green lifestyle.

Mills will also be launching her own line of beauty products that some see as a direct competition to Stella McCartney’s fragrance and soon to be released organic skin care line. Will the two be going head to head?

With an ongoing nasty divorce that involves a lot of he-said-she-said, most especially with a man many see as a musical icon and beloved legend, it’s hard to say if Mills can come out of it unscathed and launch a successful career in the health and beauty industry. Only time will tell.

What do you think?

Dorit Baxter Day Spa, located in Midtown Manhattan, is now offering a massage specifically for those of us working on our computers, Blackberries and other tech devices all day long. Does your neck ache from hunching over? Your wrist hurt from all that mouse activity? Your fingers stiff from typing away? A tension relieving massage targeted at those areas sounds like heaven.

I’ve been to Dorit Baxter Day Spa and I know the wonderful service they provide. After watching the video of the BlackBerry Massage on Reuters today (once you get past a commercial), I so desperately longed to be back in New York City to have the aches in my neck and wrist worked out. Dorit Baxter and her staff are innovative when it comes to giving their clients what they long for. So I wouldn’t be surprised if this massage came as a result of client request. The “tech” massage is $95, but I’m sure your aching muscles will find it worth it.

Intimately Beckham is a his and hers fragrance line that is insanely popular in the UK. Intimately Him has notes of bergamot, grapefruit zest, cardamom, violet, nutmeg, star anise, sandalwood, patchouli and amber. While Intimately Her offers notes of white flowers, bergamot, rose petals, Casablanca lily, tuberose, orange blossom, vanilla, sandalwood and musk.

The Beckham's are going to be signing a $9 million dollar deal to launch the fragrance line here in the states and Victoria Beckham is said to have signed a $6 million dollar deal to design handbags and shoes in the US, as well.

Tarte Cosmetics--Inside Out nutraceutical lipgloss, Sunburst Beaded Bronzing Lotion

Unilever--Dove Pro-Age (Skin care line)

Calvin Klein--Euphoria Blossom (fragrance)

Vera Wang--Truly Pink (fragrance)

Serge Lutens—Rousse (fragrance)

Smashbox--Limited Edition Tokidoki Collection (cosmetic line)

Rimmel--Underground (cosmetic line)

M-A-C Cosmetics--Raquel Welch Beauty Icon Collection, Barbie loves MAC

Guerlain--Terracotta Spray Bronzing Powder Mist

Balmain--La Mome (fragrance)

Chanel--Les Exclusifs de Chanel (fragrance) *Available at 16 select Chanel boutiques and Bergdorf Goodman.

Do you have a beauty product launching this month? Please be sure to let us know so that it can be added to this February calendar.

Get a jumpstart on your career with ground-breaking lectures and live demonstrations at the General Session and immerse yourself in continuing education presentations that include trends, wellness, technology and business topics. Learn from the best industry educators at detailed manufacturers’ workshops.

4 EASY WAYS TO REGISTER:
PHONE: 1.800.471.0229 / 305.443.2322
ONLINE: www.LNEONLINE.com
E-MAIL: registration@LNEONLINE.COM
FAX: 305.443.1664
After April 27, 2007, admission tickets are available on-location only for $75.

The $60, three-day, all-inclusive pre-registration fee grants attendees access to: • The General Session (lectures and demos) • All manufacturers’ workshops • Continuing education • Wellness Mini-Retreat • Entrance to the exhibition hall

Call 1-(800) 471-0229 for a complimentary show program and visit our website at www.LNEONLINE.com for up-to-the-minute information.

Les Exclusifs de Chanel is the new fragrance from Chanel marking key dates and places from the legendary life of Coco Chanel. As reported by Jason Jobson in my interview with him last month, Les Exclusifs will include 10 fragrances of which 4 existing fragrances will be relaunched and then there will be 6 new ones.

The 4 existing scents that will be relaunched are No. 22, Gardenia, Bois des Iles and Cuir de Russie. The six new scents will be Eau de Cologne, 31 rue Cambon, No. 18, Coromandel, Bel Respiro and 28 La Pausa. These scents range from floral to oriental to a fresh clean scent, which is sure to captivate the hearts of all perfume addicts. Each fragrance comes in identical 200ml and 100ml bottles with magnetic caps.

Les Exclusifs launched this week at 16 select Chanel boutiques and Bergdorf Goodman in New York. You can read all about Aromascope’s Blogger, Ina, first hand account of what each scent is like when she went to her local Chanel boutique to try the fragrances out for herself. From her review, it sounds like Les Exclusifs will be a success.

The Makeup Show is an industry trade show that promotes networking, education and hands-on workshops. Unlike other Beauty trade shows, The Makeup Show focuses soley on the cosmetic industry. Run by the Powder Group and hosted at the Metropolitan Pavilion, last year’s event was a true cosmetics industry first with such industry giants as Sam Fine and Billy B. offering their expertise and well known brands such as M.A.C., Stila, Jane Iredale Cosmetics and Face Atelier educating makeup professionals on their brands. This year’s event is sure to be just as successful with 50 brands currently on the roster, including Shu Uemera, Awake Cosmetics and Becca Cosmetics, to showcase their products and promote their new lines.

This is a pro-only trade show and you must be an industry professional to be allowed entry into The Makeup Show; proof of profession and/or fashion/stylist/cosmetic student ID will be required, tickets must be purchased in advanced. My friend Elke von Freudenberg, who is a celebrity makeup artist, attended this event last year and said that the talents and education by Billy B. alone made it worth attending. Billy B. is on the schedule to once again grace those who attend with his exceptional wealth of talent.

Sniffapalooza is an event-based group of fragrance aficionados that originated in New York City and now unites perfume passionatas from around the world. What started as a small group of women getting together to shop and share their enthusiasm for fragrance, has grown into a phenomenon that has attained national recognition through CBS MarketWatch, The Wall Street Journal, Women's Wear Daily, and WWD BeautyBiz.

Sniffapalooza is the creation of Karen Dubin, and now with the collaboration of Karen Adams, the event is reaching new proportions. Sniffapalooza occurs several times a year and draws hundreds of kindred spirits, both men and women, and spans an age range of 16 to 76. Members meet perfumers, representatives from fragrance houses, fragrance journalists and authors, they preview new launches, are privy to special motion picture screenings, and participate in fragrance workshops.

Past events have been held at Bergdorf Goodman, Barneys New York, Henri Bendel, Takashimaya, L'Artisan Perfumeur, Lafco NY, Le Labo, Bond No. 9, and Aedes de Venustas. In February 2007, Ron Robinson at Apothia of Fred Segal/Melrose hosted Sniffapalooza for its West Coast Premiere. Sniffapalooza in NYC on March 31st/April 1st will have its biggest attendance yet with 125 fragrances lovers taking part. This event is currently sold out, but you can check out their website for details on future events.

I recently got to speak more in depth with Karen Adams regarding this event that I know many of my fellow Beauty Bloggers rave about...

Over the last several months, I’ve noticed more and more beauty brands announcing that they are going on tour. Of course, what better way to capture a beauty addicts attention than to lure her in with a beauty tour. I’m sure anyone who has a favorite beauty brand or just loves all beauty products in general will admit to the fun of indulging in some pampering while socializing with others who share their same love for beauty products.

Since last year we’ve seen several beauty tours make their way across the US, most only going to major cities. Last October CoverGirl promoted their new LashExact mascara by traveling to 8 US locations and giving away the mascara for free when guests turned in their department store brand. They traveled in a hard to miss purple van to generate the buzz as they traveled.

Last month Laura Geller didn’t just hold a tour, she had a cruise. On March 25th fans of Laura Geller booked their 7-night cruise on Carnival Cruise Lines and headed to the Bahamas. While on the cruise Ms. Geller gave makeup seminars. What a great way to relax while traveling with your favorite beauty brand and learning directly from the owner herself? Beginning last month and continuing into this month the Style Network has Garnier and Maybelline hitching a ride on their tour bus as they travel the country to give makeovers and promote the charity Dress for Success. Then of course, there is the BE Fan Tour traveling the country. Bare Escentuals has a cult-like following that has made them very successful and already their upcoming tour date in Chicago is sold out.

It’s obvious that the brands listed above understand that interacting with their consumers on their home turf promotes a relationship that is incapable of being established just from making a purchase at the store. Not only will it create loyalty and a buzz, but it will get the brand’s fan’s talking and doing much of the promoting for them. A happy customer, after all, is your best advertisement.

What do you think? Are beauty tours something we will see more of this year?

For those of you who absolutely adore the extremely talented Billy B., you will be as excited as I am to hear that he got the greenlight for a pilot for his own show on Bravo! Read on...

From Bravo's Press Room:

Bravo announced the development deal for "The Beauty Foundation," a potential docu-drama series following Billy Brasfield (known as Billy B. in the fashion industry), a world-renowned make-up artist leading a jet-set lifestyle tending to clients around the globe. When he isn't charging $5,000 to prepare a celebrity for a photo shoot, he's down south trying to rebuild his tiny Mississippi hometown. The clash between the high-gloss make-up artist lifestyle and the grit of restoration projects provides a fascinating look at this unique individual and the many challenges he faces moving between two different worlds.

Avon sure is doing some major collaborations for its brand these days. While Avon is a MLM and direct sales company, those who turn their nose up at such companies really need to look beyond stereotypes and admire Avon for their ability to be innovative. And honestly, I think many other niche beauty direct sales companies should pay attention to Avon and follow suit.

From the Avon News Room:

Avon Products, Inc. today announced a collaboration with French couture fashion designer Christian Lacroix and with Interparfums, its worldwide fragrance licensee, to create two signature fragrances, Christian Lacroix Rouge (for women) and Christian Lacroix Noir (for men), bringing Avon consumers worldwide the opportunity to experience Christian Lacroix through a fragrance that reflects the designer's originality, creativity, sophistication and elegance. Christian Lacroix Rouge and Noir will launch globally in 2007, debuting in the UK in September. In the US, Christian Lacroix Rouge will launch in November 2007, followed by Christian Lacroix Noir in February 2008.

Avon has been heightening their premium fragrance offerings over the last year with select partnerships and alliances. This exclusive collaboration with Christian Lacroix gives Avon the extraordinary opportunity to create elite designer fragrances for its fragrance portfolio, and bring a premium range of fragrances imbued with high fashion to the Avon consumer.

Christian Lacroix Rouge and Christian Lacroix Noir, both created by the perfumers at IFF, are striking, audacious and provocative, reflecting Christian Lacroix's original haute design sensibility. Christian Lacroix Rouge is a strikingly bold floral chypre with exuberant top notes of wild red peony blended with zesty citrus accents. Rouge's heart is rich with modern florals with a drydown consisting of warm, passionate notes such as cashmere woods, patchouli and musks. Christian Lacroix Noir is an elegant fougere design with fresh and spicy topnotes of ginger and saffron. Noir's heart consists of cardamom and textured orris with a drydown composed of a woody blend of cedarwood and vetiver. The luxurious packaging is distinctive of the House of Christian Lacroix, reflecting a passion for embroidered motifs with the bold use of red and black.

"Avon believes all women should have access to great style and fashion, and by bringing Mr. Lacroix's creations to the Avon consumer, we are helping women feel more special, and more beautiful," said Geralyn Breig, Senior Vice President and Brand President for Avon Products, Inc. "Avon is the global beauty company unmatched for its understanding and appreciation of its clients' sensibilities and aspirations. Together, Avon and Christian Lacroix will enhance and realize their respective visions, expanding their objectives of offering inspiring and quality fashion to women everywhere."

"I consider that every woman is a red carpet star and nothing gives me more pleasure than celebrating their individuality: their inner spirit, their seductiveness, their lives and loves," adds Mr. Lacroix. "By partnering with Avon, the company whose heritage is a virtual celebration of women, I can connect with women everywhere. I envision Rouge becoming the Avon woman's signature, one that's utterly feminine yet mysterious and bold."

Born in Provence, France, Christian Lacroix studied at both Paris' prestigious Sorbonne and Ecole du Louvre with the ambition of becoming a museum curator. Then destiny intervened: influenced to draw, Mr. Lacroix shifted his focus to haute couture, eventually establishing the House of Christian Lacroix in 1987. Today, its brands are sold in over 60 points of sale in France and 1,000 points of sale worldwide. Distinguished by their exuberant patterns, sensuality and attention to detail, his designs have been coveted by A-list celebrities, including award winning actresses and singers.

Christian Lacroix's imprint is apparent in every phase of Rouge's development: the scent, the packaging, even the name. Says Mr. Lacroix, "I believe fragrance reveals a woman's character even more than fashion. I was inspired by my love of red to create a powerful and fiery fragrance, the ultimate accessory embodying the energy of life, sensuality and passion." For men, the color black inspires mystery, elegance and desire.

Christian Lacroix's Rouge and Noir will be featured in the company's brochure, which is distributed through over 5 million Avon Representatives around the globe.

Billy B., one of the most assessable and talented makeup artists in the beauty industry, is going on tour doing seminars for The Powder Group. The American Beauty Tour will feature Billy B with seminars from a pro-artist perspective. See below for complete details and be sure to be on the lookout for my Industry Experts Profiles interview with Billy B in the coming weeks on our main blog.

Summer/Fall 2007 - The Powder Group is pleased to bring you our first round-the-country tour of one of the biggest talents in the makeup industry. Please join us as we travel the land celebrating the art of makeup with the incomprable Billy B!

Billy's stellar career counts some of the most well known women in the industry as clients including Beyonce, Sharon Stone, Pink, Mary J Blige, The Dixie Chicks, Laura Linney and on.... Check out Billy's website at billybbeauty.com

The tour will include pro-driven, consumer-friendly seminars that include product talk, tips and technique, as well as the opportunity to network and share your passion for makeup artistry with your peers.

The first leg of the tour will hit Los Angeles, San Francisco, Chicago, New York, Dallas, Atlanta and a special benefit event for Unlocking Hope in the great city of New Orleans.

The Powder Group is pleased to announce W Hotels and behindthechair.com as our tour partner for the Billy B event series.

Tour dates are as follows:

San Francisco July 22

Los Angeles July 29

Dallas August 19

Chicago August 26

New York City September 23

Atlanta October 7

New Orleans Date TBD

In each city, Billy B will present two seminars. Each seminar will last two and a half hours and consist of two application demonstrations, question and answer period, as well as loads of discussion with Billy. The format of each seminar will be the same, although looks demonstrated may change during each seminar.

Billy will have his new collection of billybbeauty paintbrushes available for the special purchase price of 145.00 at the events.

The seminars have been developed from the pro-artist perspective, but as always, Billy's incredible talent and dynamic personality are a fascinating experience for all attendees pro's and non-pros alike!

In each city the event times are 10:00am - 1:30pm and 2:30pm - 5:00pm

Event fee is $145.00 per seminar.

To register or for more information please call 866.876.9337 or email info@thepowdergroup.com

SAN DIEGO, July 17 /PRNewswire -- CEO, Steve Bonenberger of Blackhawk Fund Media Group stated, "We are so pleased to announce we are in production of two new beauty TV shows. Vanity Beauty TV for the 20 and older demographic and Teen Beauty TV, for the vast and lucrative teen market. Both shows will allow us to showcase beauty related products, services, fashion and so much more. The beauty industry will benefit greatly because our shows will fill a huge void, in that the beauty industry is still utilizing print for a majority of its marketing and product launches. Now they will be able to use the power and reach of television."

CFO, Brent Fouch added, "Millions of people will be able to benefit from our reputation and experience for creating brilliant niche television programming that educates, motivates and stimulates. And with our just announced TV On DVD distribution program, they will be able to watch both of these new shows at their convenience on DVD."

Mr. Bonenberger added, "By adding these new beauty shows to our significant television show and TV On DVD portfolio is very exciting. This gives us a line up of TV shows that collectively attract a huge segment of the nation's population and therefore attract a huge sponsorship base. We are already attracting sponsors that are reallocating their marketing dollars from print and moving to both our TV and TV On DVD media properties.

Mr. Fouch added, "Niche is the key strategy to our business success in that we have created niche media vehicles coupled with amazing distribution channels that most businesses only dreamed about. Our business model focuses on creating, producing and owning niche media properties that attract large targeted viewing audiences and therefore provide a large number of sponsors with the instant ability to reach their ideal consumers. We feel very firm in our decision to enter the beauty industry with these amazing media properties and are confident we will enjoy a very favorable return for our investors."

www.blackhawkfund.com

For all of you beauty junkies out there, Allure is having a month-long giveaway chock full of the best beauty products on the market! To enter to win you can submit your entry via allure.com/freestuff; all giveaways happen at specific times of the day, so be sure to download their calendar or pick up their Allure Free Stuff August issue, where all of the products and details are listed on the last few pages of the magazine.

**Ojon Giveaway!**

Allure's Free Stuff Giveaway includes Ojon's TUNU Elastik Flexible Finishing Hairspray. The giveaway is scheduled for August 9th at 4pm and will be awarded to the first 500 Allure readers to sign up via allure.com/freestuff. To learn more about Ojon's TUNU Elastik Hairspray, you can read the previous post I wrote on it by clicking here.

We're only into day two of Spring 2008 New York Fashion Week, but I'm already liking what I am seeing for Spring 08 beauty trends. As fast as the bold eyebrow trend swept in, it appears that it is just as quickly on its way out. Honestly? I couldn't be more thrilled. What seemed to be popular among designers and fashion magazines (as evidenced in their shows, in photo spreads and gracing red carpet celebrities) has not caught on with beauty addicts everywhere. I have yet to encounter anyone who embraced it wholeheartedly.

Softer, more natural looking eyebrows will be here for Spring 2008, once again bringing back natural beauty. Thanks to this great widget PopSugar created below, I can share Spring's fresh looks straight from the runway with you:

Tucked away in beautiful West Chester Pennsylvania is a boutique filled with decadently high-end beauty products (Hourglass, Fresh, Kiss Me, Becca) that has all of the locals raving. While Plain Jane is known for its intimate at-home setting (you'll feel like you are simply sharing makeup with a girlfriend) they are most known for their fabulous makeup parties. Where else can you sip champagne while choosing just the right lipstick other than your own powder room, of course.

Plain Jane offers the Powder Room party every Wednesday from 5pm-8pm. Play with color, talk to a makeup artist about your skin and ideas for a new look and get transformed as they work their magic. Sipping cocktails, gabbing with girlfriends and being pampered? This is my idea of fun.

Plain Jane has First Friday parties or better yet, you can customize a party to suit your needs. Pampering your best girlfriends with sugar scrubs, face masks, hair styling and makeup applications--we all love to be pampered, why not make it a celebration and share it with your friends?

With a few accolades to their name such as the Best of Philly Best Cosmetic Store award and two Best of the Main Line awards, Plain Jane owners Annie Moretti and Michele Robins have what it takes to make sure that you walk away from their boutique having just had an "experience" and not just another shopping day.

So the biggest awards show of the season finally happened! Sunday saw The Oscars and we all eagerly watched the arrivals on the red carpet to see what they had chosen. I must say, many of the celebrities played it safe. Choosing to stick with classic simple hair and makeup. Dresses were simple too, blocks of color and great tailoring, not as much glamour and drama that we have seen at Oscars in the past.

The only person who really took a risk (in my opinion) was La Vie End Rose star - Marion Cotillard. Although, I am sure many blogs and weeklies wouldn’t agree with me!

Hair wise, the most outstanding look of the evening belonged to Katherine Heigl. The Grey’s Anatomy alum and star of 27 dresses dazzled on the red carpet. Her hair was styled by Sean Flanigan, who was inspired by Marilyn Monroe and decided to pay homage. A big fan of Joico products, Sean set her hair with rollers using Joico JoiGel to create those beautiful curls. He finished off by locking her hair with the new Design Collection Humidity Blocker. He had to, it was raining and the temperatures were in the high 70s under the tents! Katherine Heigl won an US Weekly “Best Retro Style” Award for her style.

You can check it out in this week’s issue, which is in stores now!

This week top editors gathered at The London Hotel in New York City to celebrate the arrival of Joico’s Re:nu Age Defy Hair Care line. The new, unique, scientifically advanced system is the first of its kind and is designed to stop hair from acting its age!

As we age, our hair undergoes some significant changes—it loses density, manageability, vibrancy, shine, strength and of course, more grays appear every single day. Now, thanks to Re:nu Age Defy from Joico, it is possible to stop the clock, reversing these signs of age. In fact, this new regimen is so revolutionary; it can even slow and in many cases reverse the growth of grays!

Joico Re:nu Age Defy System gives hair:
• Smoother, shinier, softer and more manageable texture
• Protection from moisture loss
• Protection from environmental stresses
• Reduced structural damage and increased strength
• Substantial scalp nourishment

Stop the Clock! With new Joico Re:nu Age Defy Hair Care System. It is sure to have your hair looking as youthful as you feel on the inside!

Don’t Go to the Cosmetics Counter Without Me has been the beauty bible for most women (and men) for years. Now in its 7th and final edition, Paula Begoun’s most popular trustworthy source of information, has her on a global media tour and preparing her for the next transition in her career of educating the consumer from the truths and non-truths in the cosmetics industry—the launch of Beautypedia.

Beautypedia, a database of thousands of product reviews, will remain the “living version” of her best-selling book and subscribers will have access to its entire contents online. Updated on the web in real time, Beautypedia will focus on helping consumers find the best fit for their skin care and cosmetics needs. While there are other websites out there that review beauty products, the major point of difference with Beautypedia is the substantiation behind the reviews—they are backed by science and not based on personal preference. Beautypedia will also be home to informative articles and industry news.

Subscription to Beautypedia is $24.95 a year. To view Paula’s Media Tour dates visit www.cosmeticscop.com.

Pierce Mattie recently hosted Joico's Fall Fabulous event to promote the launch of 3 new products in the Joico Design collection that will be launching later this year. Editors from various publications came in for a wash and style with the new products. George Papanikolas, of the Chris McMillan Salon in Beverly Hills, was the main stylist.

The Media Oasis was transformed into a Joico inspired/branded salon complete with fall flowers, soft lighting and fall trend posters. It looked absolutely amazing in here and everyone had a great time.

Now we can't tell you the 3 products just yet, but we can tell you that they'll be launching in a salon near you around October of this year. Stay up to date on all Joico products through their website and MySpace page.

Copyright © 2008 Beauty Pro. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, on a site giving proper attribution back to our blog or directly on Beauty Pro, the site you are looking at is guilty of copyright infringement.

Would you believe me if I told you that one of the beauty industries biggest companies has a co-founder that used to make a measely three dollars a day returning bottles while living out of his car? Well it's true, and it's the rags to riches story of Jean Paul Dejoria, co-founder and president of Paul Mitchell, the multi-billion dollar beauty biz leader.

Because he is very familiar with what it's like to be in an unfortunate position, philanthropy is very important to him and he does everything in his will to instill it into the legacy of his company. 

"It’s about each of us paying more than our share of rent on this planet in order to help many people have much better lives or even have the chance to live one. What a great culture that is!" -Dejoria

Lauren Thompson, student at the Paul Mitchell partner school, Parisian Beauty Academy, shares her personal exposure to the big-hearted nature of the Paul Mitchell family:

Heather: What role does fundraising play in your day to day studies?

Lauren Thompson: Since March, I have participated in two different large-scaled fundraising activities. The first being a fashion show that raised funds for such charitable organizations as Leeza's Place and The Larry King Cardiac Foundation. As a school we each committed to selling 100 bookmarks in addition to the raffle and show tickets. The second fundraiser I just finished was the 2008 Summer Caper, an annual nationwide (all the Paul Mitchell Schools) product sale whose proceeds contributed to various organizations including the Special Olympics and City of Hope.  The role it plays is pretty significant.  The fashion show is a big event the whole school participates in and even gets graded on.  The fact that such a big event is also a fundraiser proves the fundraising importance the structure of the school. 

Heather: Does the charitable involvement of Paul Mitchell, both at your scale and the larger scale, give you a sense of pride?

Lauren Thompson: Absolutely, I feel like it makes every effort worth my while knowing that I am contributing my time to an organization that gives back.  Upon graduation I would love to continue to be a vehicle of Paul Mitchell's charitable efforts.  It is nice to know there are large organizations who respect the importance of giving back to the community.

Heather: Do you feel the efforts are solely based on advancing the image of Paul Mitchell?

Lauren Thompson: No, I know that everyone involved really cares about giving back.  We are all inspired by Jean Paul Dejoria's generousity and passion in philanthropy. He wants to create opportunities for those less fortunate.  It is very important to him and the rest of the company to instill a sense of benevolance in anyone who is affiliated with the company. 

So the next time you are using your super skinny serum (and if you aren't using super skinny, get on it), remember that it's coming from a company that has an enormously altruistic culture. It's always nice to hear about companys who are giving back not only in a PR capacity, but also for the sheer benefit of those they donate time and effort to.

Copyright © 2008 Beauty Pro. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, on a site giving proper attribution back to our blog or directly on Beauty Pro, the site you are looking at is guilty of copyright infringement.

Would you believe me if I told you that one of the beauty industries biggest companies has a co-founder that used to make a measely three dollars a day returning bottles while living out of his car? Well it's true, and it's the rags to riches story of Jean Paul Dejoria, co-founder and president of Paul Mitchell, the multi-billion dollar beauty biz leader.

Because he is very familiar with what it's like to be in an unfortunate position, philanthropy is very important to him and he does everything in his will to instill it into the legacy of his company. 

"It’s about each of us paying more than our share of rent on this planet in order to help many people have much better lives or even have the chance to live one. What a great culture that is!" -Dejoria

Lauren Thompson, student at the Paul Mitchell partner school, Parisian Beauty Academy, shares her personal exposure to the big-hearted nature of the Paul Mitchell family:

Heather: What role does fundraising play in your day to day studies?

Lauren Thompson: Since March, I have participated in two different large-scaled fundraising activities. The first being a fashion show that raised funds for such charitable organizations as Leeza's Place and The Larry King Cardiac Foundation. As a school we each committed to selling 100 bookmarks in addition to the raffle and show tickets. The second fundraiser I just finished was the 2008 Summer Caper, an annual nationwide (all the Paul Mitchell Schools) product sale whose proceeds contributed to various organizations including the Special Olympics and City of Hope.  The role it plays is pretty significant.  The fashion show is a big event the whole school participates in and even gets graded on.  The fact that such a big event is also a fundraiser proves the fundraising importance the structure of the school. 

Heather: Does the charitable involvement of Paul Mitchell, both at your scale and the larger scale, give you a sense of pride?

Lauren Thompson: Absolutely, I feel like it makes every effort worth my while knowing that I am contributing my time to an organization that gives back.  Upon graduation I would love to continue to be a vehicle of Paul Mitchell's charitable efforts.  It is nice to know there are large organizations who respect the importance of giving back to the community.

Heather: Do you feel the efforts are solely based on advancing the image of Paul Mitchell?

Lauren Thompson: No, I know that everyone involved really cares about giving back.  We are all inspired by Jean Paul Dejoria's generousity and passion in philanthropy. He wants to create opportunities for those less fortunate.  It is very important to him and the rest of the company to instill a sense of benevolance in anyone who is affiliated with the company. 

So the next time you are using your super skinny serum (and if you aren't using super skinny, get on it), remember that it's coming from a company that has an enormously altruistic culture. It's always nice to hear about companys who are giving back not only in a PR capacity, but also for the sheer benefit of those they donate time and effort to.

Copyright © 2008 Beauty Pro. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, on a site giving proper attribution back to our blog or directly on Beauty Pro, the site you are looking at is guilty of copyright infringement.

Pierce Mattie PR Account Director, Jenelle Forin, just got back from a quick trip to Paris for Thai Princess Sirvannavari Narirantana's Pret-a-porter show at Paris Fashion Week. Lead hairstylist for hairXpression by Balmain Paris (a Pierce Mattie PR client), Olivier de Vriendt, created a look that was perfectly matched to Princess Sirvannavari's balance of paying tribute to Thai cultural tradition with a look that is considered super hot on the runways of New York and LA. 

All of the models had duplicate styles with the help of hair pieces by hairXpression by Balmain Paris. For this hair style, the model's own hair was pulled back tightly and wrapped around the head; longer hair was combed upwards and pinned to the top into a sleek "helmet." On the crown a long hair piece was pinned so that it fell down over the forehead in the shape of a fringe.

Beyond the hair style itself, the amazing part was that the hairXpression team consisted of hair stylists from around the globe: France, the Netherlands, the Farao Islands, Russia, Germany and North America. All of them bringing their unique talents and expertise with them to create the essential look that would complete the beauty portion of Princess Sirvannavari's Pret-a-porter show.

Jenelle gives some backstage insight on our main blog, so click on over and check it out!

See all of our photos from backstage with hairXpression by Balmain Paris on our Flickr profile.

Copyright © 2008 Beauty Pro. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, on a site giving proper attribution back to our blog or directly on Beauty Pro, the site you are looking at is guilty of copyright infringement.

In creating Private Collection Amber Ylang Ylang, the second fragrance in her Private Collection, Aerin Lauder drew inspiration from the luxurious simplicity of her own private world. The fragrance captures the essence of an enjoyable evening in a warm, inviting room filled with the luxurious textures of wood, velvet and cashmere in browns and golds.

Rich with texture and surrounded by warmth, Private Collection Amber Ylang Ylang subtly evokes the legendary fragrances of the past yet invites you into an intimate, private world of today. From deep within this very modern, warm, luminous fragrance emerges a carefully crafted bouquet of Golden Amber, Ylang Ylang, Bulgarian Rose, Honey, Incense, Vanilla and Sandalwood.

This radiant fragrance was masterfully created using two of the rarest, most expensive ingredients in the perfumer’s palette. Built around the precious Ylang flower and iconic Amber, the fragrance is at once warm, inviting and radiant. The fragrance weaves through a journey of rich olfactive sensations, unfolding from light to deep, capturing the magical spirit of these prized notes.

At first breath, Private Collection Amber Ylang Ylang tantalizes with sparkle and allure. Evoking instant joy, Italian Bergamot provides its fresh, citrusy scent for brightness. Geranium Oil continues to uplift, with its green and rosy effects, while Ylang Absolute, the most intense and sensual grade of Ylang essence, offers the diffusive power of its captivatingly elegant and spicy floral note.

At the heart of the fragrance is a mosaic of voluptuous florals and spices that deliver intrigue and sophistication. The ultimate symbol of femininity - Bulgarian Rose Absolute is both luxurious and mysterious. The addition of Cinnamon SFE, for which premium Cinnamon Ceylon was extracted through SOFTACT technology to obtain the most precise, natural rendition of the spice, imparts warm, soft sensuality.

Finally, the rich, mysterious and spicy notes of precious Incense entice with the feeling of serenity and exotic indulgence. The fragrance dries down with a luminous finish, illuminating the golden richness of Amber. Its smooth, creamy depth intertwines with the warmth of prized Sandalwood and luscious Vanilla Bean. The lasting effect celebrates the rich, the delectable and the divine.

Private Collection Amber Ylang Ylang is available for purchase beginning in November at www.esteelauder.com and specialty doors Saks Fifth Avenue, Neiman Marcus, Bloomingdales and Bergdorf Goodman.

Copyright © 2008 Beauty Pro. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, on a site giving proper attribution back to our blog or directly on Beauty Pro, the site you are looking at is guilty of copyright infringement.

We all have our bad beauty days...hair just won't work with you, bags under the eyes and is that a new wrinkle on your forehead? We've all been there and we've all secretly thanked Adobe for the magic of Photoshop. However, Amanda Lepore's launch of her fragrance Amanda has not only given the most popular transexual on the planet a few minor adjustments here and there..it seems to have created a new look for her overall. She looks flawless here, no? Now what happens when she's not photoshopped?

It’s the morning after the Golden Globes and this year was definitely the most impressed I have been in awhile! There were SO many good movies to choose from, amazing performances given by all, and one very surprising comeback (Mickey Rourke – really???) The red carpet did not disappoint either.

There were the obvious blunders: Drew Barrymore’s hair and behavior – anyone else feel like she was a reincarnation of Anna Nicole Smith? J.Lo’s dress – come on Jenny from the Block! We have seen this dress before - come on, cover up a little, at least for the twins!

With the few blunders came one of the best Award Show Fashions I have seen. My favorite look of the night has to go to January Jones (of Madmen fame). INCREDIBLE. That color - she took a hint from the show’s vintage wardrobe and went for classic glamour with a slight edge. The details on the dress made it interesting to look at without being too flashy or tacky. The hair and make up were simple and a little retro. Well done January – I’m sure you will make everyone’s top dressed list!

Frieda Pinto from Slumdog Millionaire was another amazing look of the night. Not normally a color I’m drawn to, the chartreuse color was PERFECT for the actress. She is absolutely stunning from head to toe. Her makeup was spot on – very minimal with a nude/pink lip and a very light smoky eye. Her hair, styled very simply in a blowout with a slight curl, was amazing.

Kate Winslet is and always will be flawless in my eyes. The stunning black gown fit her like a glove and the hair and makeup were just sophisticated enough. She had a gorgeous raspberry lip stain and a simple eye. Kate Winslet is what Hollywood glamour used to be (and will hopefully become again!)

I really could go on and on about the best looks – there were so many beautiful dresses last night! Also not to be missed – Salma Hayek, Maggie Gyllenhaal, Eva Longoria, Tina Fey, America Ferrera and Seth Rogan (had to throw a guy in there and he looked awesome!) If this is a glimpse at the Oscar fashion & beauty looks, then we are in for a real treat.

Photo Credit: Just Jared except January Jones via FabSugar

Tags: Beauty PR

Copyright © 2008 Beauty Pro. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, on a site giving proper attribution back to our blog or directly on Beauty Pro, the site you are looking at is guilty of copyright infringement.

Celebrity-branded perfumes continue to be a strong trend in the fragrance industry. With four other fragrances under her belt, Kylie Minogue has just launched her latest new fragrance Couture for women by Coty (the perfume house also known for perfumes from Celine Dion and Jennifer Lopez.) Kylie has taken inspiration from the runway to her new floral–musky scented perfume. The fragrance is a stimulating blend of aromas with amarena cherry, lemon blossom and vintage violet; heart scents are exotic ylang ylang, night blooming jasmine and passionflower while the base notes are comprised of musk ribbons, which provide a cashmere effect, vanilla sorbet and white cedarwood. It is an all encompassing blend of elegance and sophistication. The note of natural ylang-ylang is known to open up pores and sinuses, to make you feel as great as you smell!

Remember when mom used to tell you that the secret to wearing makeup is to look like you’re not wearing any at all?  Well the Marc Jacobs fall 2009 presentation has reversed the belief and brought back the 1980s makeup trend at clubs such as the daring smoky eyes and the bright frosted lips. 

The man behind the revivification is surprisingly Francois Nars, founder and creative director of NARS Cosmetics.  Nars is most known for encouraging a natural sun-kissed face that has defined over a decade-long makeup movement.  His most notable accessory is his subtle yet glittery blush “Orgasm,” which quickly found its way into nearly every woman’s makeup case (yes, including my own).  Ironically, he this time chose to give the models a sexy-vixen-from-the-future look, with emphasis on icy blue lips — very much the opposite of his signature style.

“We wanted the models to look like girls ready to go clubbing, to reflect the edgy spirit of those years,” Nars said to the New York Times.  “The inspiration was Debbie Harry and all the girls like her who would really spend time putting paint on their faces.”

Bringing back this style of makeup is more than just aesthetically pleasing — it means the return of experimenting, intrepidness and enjoyment.  For Nars, it meant his return to the runway after a 10-year hibernation.  But he came back swinging, spending sleepless nights with Jacobs and Guido designing the 65 different looks that were tailored for each model.

“Imagine if you took a blender and filled it with some Stephen Sprouse, a little Saint Laurent and added a few nightclubs from the 70s and 80s, like Studio 54, Area and Mudd Club.” Nars said to TimesPeople.  “You get this wonderful mix, much like Marc mixes it up with the clothes.”

What valuable makeup secret did he share for those who want to pump up the bass on their face?

Beauty can be more than just glitz and glam — it is essentially the act of doing something beautifully positive.  MAC Cosmetics has mastered the art of staying gorgeous while taking a stand against a pressing issue.  Teamed up with VIVA GLAM Spokesperson and pop star Fergie, MAC recently revealed Fergie’s new VIVA GLAM VI Special Edition Lipstick and new VIVA GLAM advertising campaign in Los Angeles.  The new lipsticks are set to be available March 19th everywhere that MAC is carried.

Since it first launched in 1994, MAC's Viva Glam program has donated over $130 million to raise awareness of HIV/AIDS globally over the past 15 years. With 100% of the selling price going towards the MAC AIDS Fund, the duo hopes to bring the cosmetic company to their outstanding $150 million goal after the release of the lipsticks.  Now I’m waiting for other celebrities to step their game up in the charity department.

Borghese is having a sample sale just in time for Mother's Day! I am a big Borghese fan (I love their Fango Mud!) See details below:

Cosmetics, Skincare & Gift Sets--

Cash only, Bring your own bag
Tues, May 5th - Wed, May 6th
10am-2pm
10 East 34th Street, 3rd fl btwn. 5th Ave & Madison Ave

After a decade of incredible success serving a group of loyal and loving clients, Joico (a Pierce Mattie PR client) Artist Robert Josef of the Robert Josef Salon in Dallas wanted to celebrate. Instead of simply throwing a party, however, he decided that the celebration should benefit one of his other passions—AIDS Arms, Inc. This local non-profit AIDS and HIV case management organization is one of the largest in North Texas, servicing four counties and offering education in area prisons. His clients, grateful for many years of gorgeous hair, rallied to the cause and at the end of the evening, the Robert Josef Salon 10th Anniversary Soiree had raised more than $5,000!

Clinique, the number one prestige cosmetics brand in the United States, and Teen Vogue, the leading teen fashion magazine, will hit the road nationwide this fall on The Clinique Fresh Faces Tour, bringing an exciting piece of the beauty and fashion world to college campuses across America.

Clinique's one-of-a-kind, "Mobile Beauty Studio" will travel across the country, providing young women with the opportunity to experience makeup application and hair styling by a team of skilled artists as well as have their photo taken by a fashion photographer - perks typically reserved for supermodels and celebrities. At the end of the tour, three young women who embody the spirit of Clinique and Teen Vogue will be awarded a once-in-a-lifetime New York experience.

What an awesome 2 weeks! butter LONDON’s creative director Nonie Crème used her expertise and predicted the hottest nail colours for Spring/Summer 2010. We once again created a custom colour for Vena Cava’s presentation – a shade we are calling Corporate Blue (a nod to its beginnings as a Stapler’s flier – read more at Style.com.) They sent this over to Nonie and voila, Nonie created the perfect blue shade – not too bright, not too dark, the perfect cobalt blue.

After a beautiful coat of Pillar Box Red (coral/red) at the Jenni Kayne show, we headed off to Alexander Wang where Nonie painted the models nails with a mix of Cream Tea and Nail Foundation. This gave the nails a “frosted glass” look. (see pics at beauty.com)

At Phi, it was all about the girl – clean, tidy, minimal nails.

Then came Betsey Johnson. After all of the nude and subdued colors, it was time to rock out. Betsey’s models were given the rockstar treatment with either a base coat of Branwen’s Feather (deep plum) with a topcoat of pink glitter (Rosie Lee) or, a basecoat of Thames (emerald green) with a topcoat of green glitter (Henley Regatta). During the presentation, the nails glittered in the lights and camera flashes – very kick ass, just like Betsey herself.

Last, but certainly not least, came the Calvin Klein show. The look was all about the tidy, luxuriousness of a perfectly manicured hand/foot over specific colour choices. Nails and toenails were clipped as short as possible, with only a tiny sliver of white on show. Cuticles were meticulously pushed and tidied, and skin was moisturized and rubbed to increase blood flow and give a healthy pink glow. Nails were left unpainted, while toes had a custom mix of half a bottle of Cream Tea plus half a bottle of Horse Power Nail Fertilizer, which gave a soft, milky sheen to the natural nail look.

All in all, an amazing Fashion Week with butter LONDON – let’s face it, it was all about the nails this season.

With global consciousness attuned to environmental issues, companies from every major industry have endeavored to increase the sustainability of their business. Cosmetic companies are the latest organizations to take on the mantle of eco-responsibility and this Nov. 16-17, the beauty industry’s active commitment to going green will be on full display at the Sustainable Cosmetics Summit being held in Frankfurt, Germany.

The industry’s inaugural sustainability meeting will address important issues pertaining to the beauty trade – from Fair Trade products to optimal ecological practices to a broad and diverse audience which is expected to include leading natural cosmetic companies, large cosmetic firms, ingredient companies, packaging firms, industry associations, certification agencies and NGOs. In addition to distinguished speakers and delegates, the Summit also boasts an informative and compelling program including two interactive workshops geared at business, marketing and technical professionals.

Socially conscious makeup mavens agree that the Sustainable Cosmetics Summit is truly a momentous step for encouraging widespread sustainability and establishing eco-friendly cosmetics as the latest beauty trend. With this industry-wide focus on the environment, going green has never been so beautiful!

Vis-à-Vis Cosmetics is set to participate in the most fabulous event of the holiday season!  Quintessentially and Aspen Snowmass will be hosting their second annual Aspen Nights Event in New York City. The duo has teamed up with Vis-à-Vis Cosmetics for a spectacular evening that is sure to attract an exclusive crowd.   

Hosted at one of New York City’s hottest venues, the Juliet Supper club, the private cocktail party will ring in the holiday season. Chef and Restaurateur Todd English will feature a menu of signature Mediterranean cuisine with Middle Eastern influences. Quintessentially members and guests will have the opportunity to mix and mingle while sipping White Tea Cocktails and nibbling on canapés. Members will leave with glamour packed gift bags that will feature some of beauty’s top name brands along with a shimmering Vis-à-Vis Blush, in Stardust – perfect for the holiday season!

Clinique, the number one prestige cosmetics brand in the United States, and Teen Vogue, the leading teen fashion magazine, announce the winners of The Clinique Fresh Faces Tour, following an extensive national search in 10 cities and online. America, along with a panel of Clinique and Teen Vogue experts, voted to select the three winners ...

Awarded an all-expense paid trip to New York City, Mischa, Eartha and Monica will get a once-in-a-lifetime VIP opportunity from January 13 to 15, 2010. During the visit, they will receive a glam head-to-toe makeover styled by Teen Vogue experts, a professional photo shoot featured in Teen Vogue magazine and a get a behind-the-scenes tour of Teen Vogue's office to get a taste of how a magazine operates. Additionally, each winner will visit Clinique's worldwide headquarters, meet with Clinique experts to get a glimpse of how beauty products are developed and receive a yearlong supply of Clinique products personalized for their skin care needs.

Consumers have long loved incentives at the beauty counter, such as the coveted gift with purchase promos. They have always been very effective at gently pushing those on the fence about a purchase to reach into their wallets and make the sale. Neiman Marcus' latest GWP, which includes a free David Yurman Cord Bracelet with any David Yurman fragrance purchase, is just another way the beauty retailers are bringing the counter experience from the department store to the online world.

The counter experience has long been the staple to luring in new customers and continuing ongoing relationships with already loyal consumers. Where increasing numbers of people are choosing to shop from the comfort of their homes these days, purchase incentives may be even more effective at increasing sales with the consumer having more time to browse products in a low pressure atmosphere.

While Sephora has been capitalizing on the beauty market and offering customers free gifts with almost every purchase, luxury retailers such as Bloomingdales, Saks and Neiman’s have been slower to capitalize on this.

Do you find yourself purchasing more products from an online retailer's GWP than you would at the counter?

On May 19, Siempre Mujer magazine hosted a breakfast panel at Tribeca Cinemas in Manhattan to get to the heart of Latina beauty habits. The panel addressed key topics ranging from feelings about aging to brand loyalty.

Meredith Hispanic Ventures Vice President Ruth Gaviria moderated the discussion of experts including: Model, TV Personality and Author of Unforgettable You: Master the Elements of Style, Spirituality, and True Beauty Daisy Fuentes; Siempre Mujer Fashion and Beauty Editor Ursula Carranza; Director of Multicultural Marketing for Macy’s Kristyn Page; Celebrity Hair Stylist Leonardo Rocco; and Celebrity Dermatologist Dr. Alicia Barba.

Gaviria kicked off the discussion with these facts: The U.S. female Hispanic market is 23+ million and has a spending power of $479 billion. Key highlights follow:

• The Beauty Obsession. Fuentes captured the general consensus of the panel when she said: “We’re not big fans of the natural look. Sometimes, we think less is just, well, less.”
• Doctor-ed Beauty. Dr. Barba has seen a surge in interest and consumption of cosmetic and dermatologic procedures from her Latina patients. Year over year her business has increased 55% (Jan-May 2009 vs. Jan-May 2010). “Some patients ask for more when they don’t need it and it becomes a bit of an education.”
• Hair Appeal. Every day, Rocco witnesses how important hair is to Latinas. “Latinas associate long hair with sex appeal” but while they tend toward “volume, movement and bouncy hair,” Hispanic women are especially interested in new trends when it comes to styling their hair. “In Miami,” he adds, “they come to the salon every month for a change – a new color, a new style, some layers.”
• Skin Above All. Carranza believes that “good skin is the foundation of true beauty” and “Latinas are good at following a skin care regimen and tend to pay higher price points for skincare products.” She added: “Beauty is an ongoing conversation for Latinas. It’s something we discuss with our friends and our mothers.”
• The 360 Approach. According to Page, Latinas are brand loyal “but you can’t take that for granted.” She encourages marketers to keep their beauty campaigns “fresh, modern and new” while engaging in a “continuous conversation." She calls the Latina consumer a “sweet spot” for beauty brands, some of whom are doing a great job of reaching and engaging that market with a 360 approach that includes well-trained staff, the right products, events, targeted creative and grassroots programs.

KROMA Makeup is delighted to announce that its fans in the New York area will be able to get KROMA Makeup at The Plaza Beauty located on One West 58th Street at The Plaza Hotel's Concourse Level.

"I am delighted that KROMA Makeup will be featured at The Plaza Beauty.  The education of the staff and the intimacy of the beauty experience provide an excellent environment for our fans to get the makeup they love.  The Plaza Beauty staff create an inviting environment that makes the guest feel special, and they take the time to educate the guest on their makeup routine.  This personalized touch is what KROMA Makeup fans have come to expect and mirrors our commitment to customer service and education.  We feel it is a natural fit for our brand." - Lee Tillett- President KROMA Makeup By Lee Tillett, Inc.

"I'm so thrilled to debut KROMA Makeup at The Plaza Beauty.  Lee has an incredible feel for color, and I'm positive that our customers will be clamoring for her natural, gorgeous, efficacious formulas." – Frieda Naftali-Buyer-The Plaza Beauty  

New York Times bestselling author Brenda Novak returns with her final book for 2010 and it’s as hot as its name. She's offering your readers a fun promotion, too--a gift with purchase.

Buy Brenda's new book, Killer Heat September 28th through October 5th and mail Brenda the receipt to receive a FREE, yes we said free lip-gloss valued at $21.50 in the shade of Killer Heat.

Readers can log onto http://www.BrendaNovak.com for more details. Brenda Novak's books are available wherever books are sold.

*Offer good only while supplies last – no exceptions on proof of book purchase dates.

Pierce Mattie’s Spa & Beauty PR workshop is this weekend in Chicago. If you haven’t registered, there’s still time. Be sure to check out Mattie's latest article on p. 34 in the March issue of Skin Inc. magazine, a sample of what the syllabus will entail.

Pierce's class includes:  

• Beauty PR 360
• Are You Wasting Your PR Time
• Goals & ROI
• Timeline For Pitching
• Your Editorial Calendar
• Press Kit Guidelines
• Before You Pitch
• General Media Pitching Tips
• Turn on the TV
• Living Healthy Chicago
• Your Own Reality Show
• People Still Read Magazines
• The Beauty Editor is…
• What Beauty Editors Want
• Securing Short Lead Media
• Make These Three Journalists Your BFF’s
• Let’s Get The Online Elephant Out Of The Room
• Trends in Spa Blogging
• Hot Blogs for 2011
• Print Titles Online
• Yelp Etiquette

Pierce Mattie’s Spa & Beauty PR workshop is this weekend in Chicago. If you haven’t registered, there’s still time. Be sure to check out Mattie's latest article on p. 34 in the March issue of Skin Inc. magazine, a sample of what the syllabus will entail.

Pierce's class includes:  

• Beauty PR 360
• Are You Wasting Your PR Time
• Goals & ROI
• Timeline For Pitching
• Your Editorial Calendar
• Press Kit Guidelines
• Before You Pitch
• General Media Pitching Tips
• Turn on the TV
• Living Healthy Chicago
• Your Own Reality Show
• People Still Read Magazines
• The Beauty Editor is…
• What Beauty Editors Want
• Securing Short Lead Media
• Make These Three Journalists Your BFF’s
• Let’s Get The Online Elephant Out Of The Room
• Trends in Spa Blogging
• Hot Blogs for 2011
• Print Titles Online
• Yelp Etiquette

InStyle features Pierce Mattie PR's client Dr. Hauschka as Best Beauty Buy. If you’re working on a beauty story be sure to give our Pierce Mattie beauty PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

The scent of compassion and courage. The first official fragrance to benefit Susan G. Komen for the Cure®, Promise Me offers a unique opportunity to contribute to breast cancer research and recognize those who have been touched by the disease.

Komen for the Cure founder Ambassador Nancy G. Brinker will appear live on HSN on Thursday, May 26 at 2 p.m. and 8 p.m. (all times EDT) to debut an exclusive, limited-edition Promise Me gift set.  Her appearance is part of HSN Cares' fifth annual Shop for the Cure® campaign, which runs during the whole month of May.

Hamburg is a city built around water. The Inner Alster lake is such a popular spot for people to relax beside (or walk, cycle and run around to work up a fetching glow) that it's known as 'the living room of Hamburg.' So why not the bathroom, too? For 10 days, Die Badende will be luxuriating in what we'd bet is the world's biggest tub.

It was Hamburg's special relationship with water that inspired creative Oliver Voss to create Die Badende: "Die Badende will become a landmark of the city for the short time she's with us," says Voss. "Hamburg and the water belong together. People live by, and off, the water. My team and I wanted to demonstrate this relationship in a fun and entertaining way. We also hope she will encourage more people to rediscover and experience our city by the water – after all, if the Inner Alster is the living room of Hamburg, of course someone should make themselves comfortable in it!"

Oliver Voss is a well-known name in Hamburg's cultural scene, having created art projects for Hamburg's Museum of Arts and Crafts and the TV show Kunst, Kultur & Kuchen (Art, Culture and Cake). He runs his own advertising agency, is president of the Miami Ad School Hamburg, and was CEO of the advertising agency Jung von Matt.

Soap & Glory founder Marcia Kilgore was thrilled by the concept as soon as she saw it. (So enthusiastic in fact, that on the rare occasions she's been able to enjoy a soak in the bath, she's been doing so in full makeup and a Marilyn wig to, you know, 'channel.') "We launched Soap & Glory in Germany last year, and we've been looking for a way to say, 'Thank you!' to everyone for embracing our products, and making us a real success there. At Soap & Glory, we consider it our calling to bring more beauty to the world, and have fun doing it - Die Badende does exactly that (all, of course, in our signature demure, subtle and understated way)."

Special efforts have been made (besides the crane standing by with an enormous towel) to ensure Die Badende won't leave anything behind when she makes her graceful exit from the water. Fully recyclable and made from waterproof, non-polluting materials, she's guaranteed to leave the Inner Alster as pristine as it was when she entered, ready for everyone to enjoy.

Hamburg is a city built around water. The Inner Alster lake is such a popular spot for people to relax beside (or walk, cycle and run around to work up a fetching glow) that it's known as 'the living room of Hamburg.' So why not the bathroom, too? For 10 days, Die Badende will be luxuriating in what we'd bet is the world's biggest tub.

It was Hamburg's special relationship with water that inspired creative Oliver Voss to create Die Badende: "Die Badende will become a landmark of the city for the short time she's with us," says Voss. "Hamburg and the water belong together. People live by, and off, the water. My team and I wanted to demonstrate this relationship in a fun and entertaining way. We also hope she will encourage more people to rediscover and experience our city by the water – after all, if the Inner Alster is the living room of Hamburg, of course someone should make themselves comfortable in it!"

Oliver Voss is a well-known name in Hamburg's cultural scene, having created art projects for Hamburg's Museum of Arts and Crafts and the TV show Kunst, Kultur & Kuchen (Art, Culture and Cake). He runs his own advertising agency, is president of the Miami Ad School Hamburg, and was CEO of the advertising agency Jung von Matt.

Soap & Glory founder Marcia Kilgore was thrilled by the concept as soon as she saw it. (So enthusiastic in fact, that on the rare occasions she's been able to enjoy a soak in the bath, she's been doing so in full makeup and a Marilyn wig to, you know, 'channel.') "We launched Soap & Glory in Germany last year, and we've been looking for a way to say, 'Thank you!' to everyone for embracing our products, and making us a real success there. At Soap & Glory, we consider it our calling to bring more beauty to the world, and have fun doing it - Die Badende does exactly that (all, of course, in our signature demure, subtle and understated way)."

Special efforts have been made (besides the crane standing by with an enormous towel) to ensure Die Badende won't leave anything behind when she makes her graceful exit from the water. Fully recyclable and made from waterproof, non-polluting materials, she's guaranteed to leave the Inner Alster as pristine as it was when she entered, ready for everyone to enjoy.

To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.

“This campaign is really designed to inspire and activate women to put beauty into action by giving them a voice and championing the individual stories that represent their own ‘force of beauty,’ said Simon Cowell, Global CMO for Bare Escentuals. “Therefore, our approach in identifying these women became profoundly important, and it required a level of authenticity to defend our driving belief that beauty goes beyond the surface.”

To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.

“This campaign is really designed to inspire and activate women to put beauty into action by giving them a voice and championing the individual stories that represent their own ‘force of beauty,’ said Simon Cowell, Global CMO for Bare Escentuals. “Therefore, our approach in identifying these women became profoundly important, and it required a level of authenticity to defend our driving belief that beauty goes beyond the surface.”

To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.

“This campaign is really designed to inspire and activate women to put beauty into action by giving them a voice and championing the individual stories that represent their own ‘force of beauty,’ said Simon Cowell, Global CMO for Bare Escentuals. “Therefore, our approach in identifying these women became profoundly important, and it required a level of authenticity to defend our driving belief that beauty goes beyond the surface.”

To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.

“This campaign is really designed to inspire and activate women to put beauty into action by giving them a voice and championing the individual stories that represent their own ‘force of beauty,’ said Simon Cowell, Global CMO for Bare Escentuals. “Therefore, our approach in identifying these women became profoundly important, and it required a level of authenticity to defend our driving belief that beauty goes beyond the surface.”

To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.

“This campaign is really designed to inspire and activate women to put beauty into action by giving them a voice and championing the individual stories that represent their own ‘force of beauty,’ said Simon Cowell, Global CMO for Bare Escentuals. “Therefore, our approach in identifying these women became profoundly important, and it required a level of authenticity to defend our driving belief that beauty goes beyond the surface.”

Here’s a look at the two Pierce Mattie PR clients who won… 

Best Natural Wonders category (for green products):

John Masters Organics Bare Unscented Shampoo and Detangler

Best Shampoo for African-American Hair:

SheaMoisture Moisture Retention Shampoo

For more information on how you can become a client at Pierce Mattie PR, call Joshua at 212-789-1060. To keep up-to-date with our work, follow us on Twitter @PierceMattiePR and become a fan on Facebook.

A technologically advanced and interactive virtual trade show for the beauty and personal care industry will take place on Wednesday, September 21, 2011.  Produced by HBA Global Events, the leading source for cosmetics, personal care, fragrance, and skin care new product initiatives, HBA Re-Connect will spotlight the latest innovations from top suppliers and on-trend content from industry experts.

This free-to-attend interactive online event for manufacturers of beauty and personal care products will use video, animation, digital effects, real-time chat and social media to give visitors the experience of a real trade show.  Featured at HBA Global Re-Connect will be:

• Exhibit Hall–showcasing top suppliers latest innovations and new products.  Attendees will be to talk to company representatives and view as well as access current information on their product and service offerings
• Auditorium–presenting day long educational programming on the latest insight and strategies for product development success
• Networking Lounge–creating a real-time meeting place for attendees to chat with industry peers and share information and exchange ideas.
• Resource Center–providing a searchable database where attendees can source new packaging, raw materials, ingredients, and private label innovations and services from participating suppliers.

A technologically advanced and interactive virtual trade show for the beauty and personal care industry will take place on Wednesday, September 21, 2011.  Produced by HBA Global Events, the leading source for cosmetics, personal care, fragrance, and skin care new product initiatives, HBA Re-Connect will spotlight the latest innovations from top suppliers and on-trend content from industry experts.

This free-to-attend interactive online event for manufacturers of beauty and personal care products will use video, animation, digital effects, real-time chat and social media to give visitors the experience of a real trade show.  Featured at HBA Global Re-Connect will be:

• Exhibit Hall–showcasing top suppliers latest innovations and new products.  Attendees will be to talk to company representatives and view as well as access current information on their product and service offerings
• Auditorium–presenting day long educational programming on the latest insight and strategies for product development success
• Networking Lounge–creating a real-time meeting place for attendees to chat with industry peers and share information and exchange ideas.
• Resource Center–providing a searchable database where attendees can source new packaging, raw materials, ingredients, and private label innovations and services from participating suppliers.

MakeupMinutes.com announced today the release of their Makeup Minutes Glam Guide - "How To Apply Professional Quality Makeup At Home," available now on DVD.

Brianna Thompson, Makeup Artist, Founder and Host of MakeupMinutes.com, reveals the secrets of celebrity makeup artists in this engaging instructional DVD. Brianna teaches how to achieve celebrity-quality makeup looks so that anyone can "do-it-yourself." "You don't have to be a celebrity or spend a fortune on makeup products to look your best; it's all about knowing basic concepts and how to put it all together," states Thompson.

A unique gift idea, the DVD is available at MakeupMinutes.com and retails for $29.95.

After reviewing Ms. Thompson's DVD pre-release, a quote from one of her clients says it best:

"Her DVD is worth every penny because you would pay $50.00 for a makeup makeover at department stores but you forget how to do it by the time you get home! Brianna bridged the gap between makeup artist and me!" -- Tina J., Chicago, IL - Dental Hygienist