Beauty pro division

It’s just like Grandma always said it would be. Or rather, in this case, Babushka. Raisa Ruder’s new book takes her Babushka's beauty secrets and shares them with those of us without a Ukarian grandmother. “Babushka's Beauty Secrets: Old World Tips for a Glamorous New You” by Ruder and Susan Campos, anchor of the weekend “Today Show,” bring an old-school approach to the beauty department.

Ruder, an esthetician to the stars, tells it just like her Grandmother did. From eliminating crow’s feet to fighting wrinkles, it’s everything Botox can’t do. We’re into the all-natural remedies, which features a recipe that promises to create the “perfect pucker.” If it means say good-bye to our never-ending beauty drawer, we’re all for it (Ok, that may be too drastic.)

The book is expected to be published this summer. And if it’s anything like our grandma’s cookies, this beauty book may be too good to be true.

What sparked your interest in the beauty industry?

I have a long-standing research interest in both branding and globalization. However, I was really alerted to the beauty industry as the subject for a major book when I was invited to write a history of a major European consumer products company. This company, which made detergents and food products, sought to diversify into beauty after World War II. Beauty as such did not exist as an industry then – it was called “toilet preparations” – so this firm went round the world collecting any data it could find, and trying to assess its growth prospects. They discovered an industry that was already big, and growing fast every year, led by the giant American market. This particular company went on to spend over four decades trying to build a presence in beauty before it made some key acquisitions.

I learned not only that the industry was big, but also that it contained major challenges which even the biggest and best-managed corporations struggled to overcome. As I explored this story, I discovered that there were legions of books about the industry, but very few of them indeed took beauty seriously as a business. I resolved to try and fill this gap and as I travelled the world doing research, I fell in love with the industry and its people. I wanted to give them a history of where they had come from, which hopefully would provide them with a strong basis to see where they could go forward.

Europe is often considered the epicenter of the beauty industry. Do you see that paradigm shifting over the next 100 years?

One of the key points of the book is that things we take as normal today are in fact contingent on time.  The status of French perfume, and Paris as the capital of fashion and chic beauty, provides one example. France’s status as a luxury capital emerged in the seventeenth century. However it was not really cemented until the mid-nineteenth century – England was a bigger producer of perfumes earlier in that century. Paris and France have retained status ever since, for sure, but there have been times when creativity weakened sharply, especially in the 1960s and 1970s. Meanwhile that same era saw the remarkable growth of American prestige fragrances, led by pioneers like Estée Lauder and Charles Revson, and by the transformation of the New York fashion industry, as designers such as Bill Blass, Ralph Lauren and Calvin Klein began attracting global acclaim.

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Francois Nars returns to beauty book publishing with a new title; Makeup Your Mind: Express Yourself by Rizzoli press. This title is Nars’ first book in over ten years and has a suggested retail of $45.00. The book hits stores April 2011.

His two previous titles include X-Ray and Makeup Your Mind w/ Fabien Baron

If you’re working on an aromatherapy story be sure to give our Pierce Mattie Wellness PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

Due to the success of popular television show Mad Men and pinup-inspired celeb styles, classic vintage hair ‘dos are gaining popularity. Stylist Belinda Hays has put together a step-by step book filled with tips for getting the perfect vintage coif. From the 1930s to the 1960s, Style Me Vintage covers the era’s most popular hairstyles.

The book has been well-received by fashion and beauty lovers nationwide. It's a perfect combination of glamour and practicality, using beautiful images alongside the style tips and guidelines. Whether you crave an ultra-glam look for a night on the town, or an easy, feminine style for everyday wear, Style Me Vintage is a must-have. Rich imagery and foolproof instructions make this book an ideal styling stepping-stone, especially for beginners. The book also includes makeup and accessories tips to complete the looks.

Linda Mason is releasing the must have book for every woman. Makeup for Ageless Beauty is Mason's tricks and tricks as a makeup artist is specifically targeted to women ages 40+.

Linda Mason is a makeup extraordinaire. When she's not dishing out tips to beauty addicts in the SoHo neighborhood of New York City, she's lending her talent to some of fashion's biggest names. She has worked for such designers as Giorgio Armani and Jean Paul Gaultier. Some of her biggest fans include beauties Joan Jett, Veronica Webb and Brooke Shields. All three ladies are even featured in the book.

Vidal Sassoon is both a European and American beauty staple. The professional salons and hair care products have been responsible for edgy styles and healthy hair for years, and the brand continuously revolutionizes the hair care industry. Sassoon doesn’t represent hair styling, but rather Hair Design. Sassoon hair designers believe in achieving perfect, individual, and practical beauty, and this brand goal has been key to Sassoon’s success since it’s infancy.

However, what the public often forgets is that Vidal Sassoon is much more than just recognizable brand name. Vidal Sassoon is an expert -- a hairdresser whose extraordinary life has taken the fashion world by storm. Sassoon, best known for his geometric hairstyles, began his eponymous label 69 years ago. Now, at 83 years of age, the famed British-born hairdresser is telling his story.

From an impoverished childhood to global fashion and hairdressing success, Sassoon is an inspirational businessman. He reveals previously untold stories of his early life, his 1940s stint in the Israeli army, and naturally, the success of his worldwide salon empire. In this compelling memoir, Sassoon reveals his history and most importantly, the inspiration and passion behind his sleek, cutting-edge designs.

Celebrity makeup artist and beauty author Robert Jones has made a name for himself through his makeover transformations. With over twenty years of experience, Jones’ self-made empire includes clients like Neiman Marcus, Mary Kay Cosmetics, and Marie Claire to name a few.

Jones spends his time jetting to five cities per month, sharing his tips and giving demonstrations to beauty lovers across the country. His newest book, Makeup Makeover Beauty Bible is chock-full of even more of his amazing tips and expert secrets for stunning beauty transformations.

The proverbial beauty encyclopedia, Beauty Bible is your one-stop secret to a flawless face. It’s a step-by-step guide that walks women through the beautification process from start to finish. Beauty Bible doesn’t try to compare everyday women to celebrities who have countless stylists. Instead, it targets normal women who have the desire to enhance their own natural beauty – your best friend, the girl next door, you. Jones provides a relatable approach to makeup application that makes the process seem less daunting.

I’ll admit – when it comes to beauty products, I have a habit of developing harmless but slightly intense addictions. Lip balm is one of them, and I’ve noticed that it’s a compulsion for many other women too. We may joke around, but when articles and news segments have been dedicated to lip balm addictions, it begs the question…can you really get hooked on your chapstick, or is it just a hoax?

Scientists at TheBeautyBrains.com answer pressing beauty questions like these on a daily basis. Now, cosmetic formulator (and professional joggler) Perry Romanowski has compiled answers to beauty lover’s top questions in his aptly-titled book, Can You Get Hooked on Lip Balm?

From magazines to microblogs, it can be hard to escape the constant back-and-forth of beauty banter. When so many people are sharing their personal beauty beliefs, myths tend to creep into the conversation…and that’s where Can You Get Hooked on Lip Balm comes in. Once and for all, the most common beauty myths are expelled, top questions answered, and Romanowski even offers advice on how to shop smarter based on how cosmetic products work.

I am a beauty addict. I love coming home after a long day and putting on a facial mask like I'm relaxing at my favorite spa. Unfortunately, I can't always get to the spa as frequent as possible. Not only that, there's no way I can manifest some of the amazing treatments that they use on my skin. Until now.

Former fashion model, Dawn Gallagher, and Jody Raida have created an awesome book full of at home spa treatments. Using ingredients that can be found in your kitchen, Nature's Beauty Secrets explains how you create amazing home facials and much more. Need a new hair remedy? Try her olive oil hair treatment. Want to wash your face and not use the same chemical-induced ingredients? Attempt to use the bowl of oats face scrub. I promise your skin will thank you.

Our smiles are a reflection of ourselves. A bright, confident smile suggests a person who takes pride in their appearance. Only a lucky few are born with the “perfect” smile, but there are countless options on the market today to help improve your grin.

How can you decide which cosmetic treatment is right for you? Drs. Colleen and Jason Olitsky’s new book The Naked Tooth can help you sort through an overwhelming number of dental and cosmetic options. Dental procedures aren’t cheap, and the Olitsky's find it shameful that so many people walk away from a cosmetic makeover disappointed with the results. Their book offers helpful tips and tricks on finding the right cosmetic dentist for the procedure that works for you.

Cosmetic dental results should look natural, so it’s important that every procedure is performed by a cosmetic dentist, not just a dental practitioner. The Olitskys expose the dental industry for a lack of cosmetic experience, which is the reason behind poor cosmetic results and unhappy patients. The duo offers tips and tricks on finding the right doctor to perform cosmetic procedures, and they explore the best options to improve your smile.

Celebrity makeup artist and beauty author Robert Jones has made a name for himself through his makeover transformations. With over twenty years of experience, Jones’ self-made empire includes clients like Neiman Marcus, Mary Kay Cosmetics, and Marie Claire to name a few.

Jones spends his time jetting to five cities per month, sharing his tips and giving demonstrations to beauty lovers across the country. His newest book, Makeup Makeover Beauty Bible is chock-full of even more of his amazing tips and expert secrets for stunning beauty transformations.

The proverbial beauty encyclopedia, Beauty Bible is your one-stop secret to a flawless face. It’s a step-by-step guide that walks women through the beautification process from start to finish. Beauty Bible doesn’t try to compare everyday women to celebrities who have countless stylists. Instead, it targets normal women who have the desire to enhance their own natural beauty – your best friend, the girl next door, you. Jones provides a relatable approach to makeup application that makes the process seem less daunting.

Beauty, something so intriguing to the human race yet almost impossible to define. In the upcoming book Facing Beauty: Painted Women and Cosmetic Art, Aileen Ribeiro discusses and examines the concept of feminine beauty, regarding female faces and bodies. Ribeiro travels back to the renaissance when the idea of the individual began to spread, and individual beauty.

Beginning in the 1540’s until around the 20th century, Ribeiro explores the changes that can be seen and the major trends that have shifted beauty for the world. From natural to artificial, these changes seem to complement the growth of technology and commercial beauty products.

Beauty, something so intriguing to the human race yet almost impossible to define. In the upcoming book Facing Beauty: Painted Women and Cosmetic Art, Aileen Ribeiro discusses and examines the concept of feminine beauty, regarding female faces and bodies. Ribeiro travels back to the renaissance when the idea of the individual began to spread, and individual beauty.

Beginning in the 1540’s until around the 20th century, Ribeiro explores the changes that can be seen and the major trends that have shifted beauty for the world. From natural to artificial, these changes seem to complement the growth of technology and commercial beauty products.

Beauty, something so intriguing to the human race yet almost impossible to define. In the upcoming book Facing Beauty: Painted Women and Cosmetic Art, Aileen Ribeiro discusses and examines the concept of feminine beauty, regarding female faces and bodies. Ribeiro travels back to the renaissance when the idea of the individual began to spread, and individual beauty.

Beginning in the 1540’s until around the 20th century, Ribeiro explores the changes that can be seen and the major trends that have shifted beauty for the world. From natural to artificial, these changes seem to complement the growth of technology and commercial beauty products.

Beauty, something so intriguing to the human race yet almost impossible to define. In the upcoming book Facing Beauty: Painted Women and Cosmetic Art, Aileen Ribeiro discusses and examines the concept of feminine beauty, regarding female faces and bodies. Ribeiro travels back to the renaissance when the idea of the individual began to spread, and individual beauty.

Beginning in the 1540’s until around the 20th century, Ribeiro explores the changes that can be seen and the major trends that have shifted beauty for the world. From natural to artificial, these changes seem to complement the growth of technology and commercial beauty products.

There has never been a style icon that evolved so quickly as Kate Middleton; she went from student to world phenomenon in just a few short months as she prepared to marry a prince. Sara Cywinski captures her elegant transition in the up and coming book for Kate fashionista’s everywhere, Kate: Style Princess: The Fashion and Beauty Secrets of Britain’s Most Glamorous Royal. The book includes advice, tips and how to obtain those sought after luscious Middleton locks.

The innovation of Kate’s style is beautifully captured in Style Princess through photographs of Kate’s glamorous day-to-day events and sparkling black-tie events. Fashionista’s everywhere and anyone slightly interested in the Royal families must pre-order this book now. Kate: Style Princess will be released this September.

There has never been a style icon that evolved so quickly as Kate Middleton; she went from student to world phenomenon in just a few short months as she prepared to marry a prince. Sara Cywinski captures her elegant transition in the up and coming book for Kate fashionista’s everywhere, Kate: Style Princess: The Fashion and Beauty Secrets of Britain’s Most Glamorous Royal. The book includes advice, tips and how to obtain those sought after luscious Middleton locks.

The innovation of Kate’s style is beautifully captured in Style Princess through photographs of Kate’s glamorous day-to-day events and sparkling black-tie events. Fashionista’s everywhere and anyone slightly interested in the Royal families must pre-order this book now. Kate: Style Princess will be released this September.

There has never been a style icon that evolved so quickly as Kate Middleton; she went from student to world phenomenon in just a few short months as she prepared to marry a prince. Sara Cywinski captures her elegant transition in the up and coming book for Kate fashionista’s everywhere, Kate: Style Princess: The Fashion and Beauty Secrets of Britain’s Most Glamorous Royal. The book includes advice, tips and how to obtain those sought after luscious Middleton locks.

The innovation of Kate’s style is beautifully captured in Style Princess through photographs of Kate’s glamorous day-to-day events and sparkling black-tie events. Fashionista’s everywhere and anyone slightly interested in the Royal families must pre-order this book now. Kate: Style Princess will be released this September.

There has never been a style icon that evolved so quickly as Kate Middleton; she went from student to world phenomenon in just a few short months as she prepared to marry a prince. Sara Cywinski captures her elegant transition in the up and coming book for Kate fashionista’s everywhere, Kate: Style Princess: The Fashion and Beauty Secrets of Britain’s Most Glamorous Royal. The book includes advice, tips and how to obtain those sought after luscious Middleton locks.

The innovation of Kate’s style is beautifully captured in Style Princess through photographs of Kate’s glamorous day-to-day events and sparkling black-tie events. Fashionista’s everywhere and anyone slightly interested in the Royal families must pre-order this book now. Kate: Style Princess will be released this September.

There has never been a style icon that evolved so quickly as Kate Middleton; she went from student to world phenomenon in just a few short months as she prepared to marry a prince. Sara Cywinski captures her elegant transition in the up and coming book for Kate fashionista’s everywhere, Kate: Style Princess: The Fashion and Beauty Secrets of Britain’s Most Glamorous Royal. The book includes advice, tips and how to obtain those sought after luscious Middleton locks.

The innovation of Kate’s style is beautifully captured in Style Princess through photographs of Kate’s glamorous day-to-day events and sparkling black-tie events. Fashionista’s everywhere and anyone slightly interested in the Royal families must pre-order this book now. Kate: Style Princess will be released this September.

If you think about it, and I mean REALLY think about it, marketing has set the bar for what we aspire to be when it comes to beauty. Fashion magazines tell us what we should be wearing, beauty magazines tell us which youthful celeb looks amazing...and which one is over the hill at 30, crows feet and all. Movies cast flawless faces as the protagonist and those struggling with imperfection in supporting roles. And we all stand up and cheer when beautiful songbirds like Mariah Carey and Jennifer Hudson flaunt "better" post-baby bodies in commercials encouraging you to do the same. Marketing persuades us, disillusions us and convinces us that we can find hope in a jar.

Mark Tungate, who teaches at Parsons School of Design, as well as being a journalist, has written Branded Beauty: How Marketing Changed the Way We Look. Tungate acknowledges the multi-billion dollar beauty machine and covers the history and evolution of the beauty industry. Detailing brand giants like Estee Lauder, Revlon and the now defunct Max Factor, Tungate explores the science and shame the beauty industry incorporates into it's marketing to prompt consumers to buy.

Available on Amazon for about $19, Branded Beauty is a great read. Do you believe marketing has influencedyour beauty purchases? Tweet us @PierceMattiePR.

If you think about it, and I mean REALLY think about it, marketing has set the bar for what we aspire to be when it comes to beauty. Fashion magazines tell us what we should be wearing, beauty magazines tell us which youthful celeb looks amazing...and which one is over the hill at 30, crows feet and all. Movies cast flawless faces as the protagonist and those struggling with imperfection in supporting roles. And we all stand up and cheer when beautiful songbirds like Mariah Carey and Jennifer Hudson flaunt "better" post-baby bodies in commercials encouraging you to do the same. Marketing persuades us, disillusions us and convinces us that we can find hope in a jar.

Mark Tungate, who teaches at Parsons School of Design, as well as being a journalist, has written Branded Beauty: How Marketing Changed the Way We Look. Tungate acknowledges the multi-billion dollar beauty machine and covers the history and evolution of the beauty industry. Detailing brand giants like Estee Lauder, Revlon and the now defunct Max Factor, Tungate explores the science and shame the beauty industry incorporates into it's marketing to prompt consumers to buy.

Available on Amazon for about $19, Branded Beauty is a great read. Do you believe marketing has influencedyour beauty purchases? Tweet us @PierceMattiePR.

Kicking off this spring, IMAN Cosmetics, the leading global beauty brand for multicultural women with Skin of Color, will embark on an exciting new partnership with TV Notas Magazine!  IMAN Cosmetics will be the contributing Guest Beauty Expert for TV Notas USA for Spring & Summer 2012, offering exciting beauty tips for today's style conscious Latinas and will kick off the exclusive TV NOTAS/IMAN COSMETICS MODELO 2012 LATINA MODEL SEARCH!

TV Notas is a bi-weekly Spanish language entertainment, lifestyle, beauty and celebrity fashion magazine serving the US and international Hispanic markets.

The Modelo Campaign gives three real-life Latinas of diverse backgrounds and skin tones an opportunity to represent the beautiful multicultural range of the IMAN Cosmetics brand and become featured models for IMAN Cosmetics for a season!

From April 3rd to May 31st, 2012, female contestants, ages 18 – 35, from all over the US and Mexico will be eligible to enter the MODELO 2012 IMAN Cosmetics Latina Model Search Contest. Contestants of all skin tones and all Hispanic-origins are encouraged to enter by submitting their: photo, name, age, country of birth, date of birth, phone, email and home address via email to: imancosmetics@mayapublishingroup.com or by mail to: IMAN Cosmetics Model 2012, PO Box 190878, Miami, FL33119.

On June 10th, 2012, three (3) winners will be selected to represent the IMAN Sand, Clay and Earth (light, medium and deep) range of skin tones. Winners will receive: A Professional Beauty Makeover Photo Shoot in Miami, a TV Notas Magazine Promotional Cover Spread in the September 2012 issue and on-line IMAN Cosmetics featured beauty campaign for Fall 2012!