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   <title>Beauty pro division</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/beautydivision/" />
   <link rel="self" type="application/atom+xml" href="http://www.piercemattiepublicrelations.com/beautydivision/atom.xml" />
   <id>tag:www.piercemattiepublicrelations.com,2012:/beautydivision//3</id>
   <updated>2012-02-03T17:04:42Z</updated>
   <subtitle>A professional beauty public relations and cosmetics industry blog</subtitle>
   <generator uri="http://www.sixapart.com/movabletype/">Movable Type 3.35</generator>

<entry>
   <title>Pierce Mattie PR Wellness Client Featured in Spa Magazine</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/beautydivision/2012/02/pierce_mattie_pr_wellness_clie.html" />
   <id>tag:www.piercemattiepublicrelations.com,2012:/beautydivision//3.5609</id>
   
   <published>2012-02-03T16:33:18Z</published>
   <updated>2012-02-03T17:04:42Z</updated>
   
   <summary><![CDATA[ Pierce Mattie PR Client Earth Therapeutics&nbsp;was featured&nbsp;in Spa&nbsp;Magazine.&nbsp;If you&rsquo;re working on a&nbsp;wellness&nbsp;story&nbsp;be sure to&nbsp;give our&nbsp;Pierce Mattie&nbsp;beauty&nbsp;PR team a call at 212-243-1431&nbsp;or follow us on Twitter @PierceMattiePR&nbsp;and FaceBook....]]></summary>
   <author>
      <name>Josh_B</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Spa" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Spa" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/beautydivision/">
      <![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/fitnessdivision/spa%20magazine%20earth%20therapeutics%20public%20relations.jpg" border="0" alt="spa%20magazine%20earth%20therapeutics%20public%20relations.jpg" title="spa%20magazine%20earth%20therapeutics%20public%20relations.jpg" width="480" height="360" /> </p><p><font size="3"><font face="Times New Roman">Pierce Mattie PR Client Earth Therapeutics&nbsp;was featured&nbsp;in Spa&nbsp;Magazine.&nbsp;If you&rsquo;re working on a&nbsp;wellness&nbsp;story&nbsp;be sure to&nbsp;give our&nbsp;</font></font><a href="http://www.PierceMattie.com"><font face="Times New Roman" size="3">Pierce Mattie</font></a><font face="Times New Roman" size="3">&nbsp;beauty&nbsp;PR team a call at 212-243-1431&nbsp;or follow us on Twitter </font><a href="http://twitter.com/piercemattiepr" target="_blank"><font face="Times New Roman" size="3">@PierceMattiePR</font></a><font face="Times New Roman" size="3">&nbsp;and </font><a href="http://www.facebook.com/PierceMattiePR" target="_blank"><font face="Times New Roman" size="3">FaceBook</font></a><font face="Times New Roman" size="3">. </font></p>]]>
      
   </content>
</entry>
<entry>
   <title>Cosmetic Dermatology Marketed at FIX Malibu </title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/beautydivision/2012/02/cosmetic_dermatology_at_fix_ma.html" />
   <id>tag:www.piercemattiepublicrelations.com,2012:/beautydivision//3.5650</id>
   
   <published>2012-02-03T02:45:42Z</published>
   <updated>2012-02-02T17:16:01Z</updated>
   
   <summary><![CDATA[&nbsp;&nbsp; &nbsp;Depending on where you live the winter months can be mild (Los Angeles, CA), harsh (Chicago, IL), or somewhat enjoyable (Charelston, SC).&nbsp; Regardless, the change in season can do damage to the skin that we have done everything possible...]]></summary>
   <author>
      <name>Sarah Hamblen</name>
      <uri>http://www.jewelrypublicrelations.com</uri>
   </author>
         <category term="Beauty Public Relations" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Cosmeceuticals" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Cosmetic Industry" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Skin Care" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Skin Care" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="dermatology" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/beautydivision/">
      <![CDATA[<p class="MsoNormal">&nbsp;</p><div style="text-align: center"><img src="http://www.piercemattiepublicrelations.com/beautydivision/FIX-malibu-skin-care.jpg" border="0" width="366" height="246" /></div>&nbsp; <p>&nbsp;</p><p class="MsoNormal">Depending on where you live the winter months can be mild (Los Angeles, CA), harsh (Chicago, IL), or somewhat enjoyable (Charelston, SC).&nbsp; Regardless, the change in season can do damage to the skin that we have done everything possible to keep radiant and beautiful.&nbsp; Wearing more clothing prevents skin from breathing; harsh winds dry out the skin and lips; and people tend to forget to put on sunscreen during the winter months when it is needed most. </p><p class="MsoNormal">If you feel like your skin is less than radiant, don&rsquo;t worry there is a fix. <a href="http://www.fixmalibu.com/" target="_blank">FIX Malibu</a> that is. Created by cosmetic dermatologist, Dr. Rebecca Giles, FIX carries <a href="http://fixmalibu782.corecommerce.com/Anti-Aging-c5/" target="_blank">anti-aging</a>, <a href="http://fixmalibu782.corecommerce.com/Exfoliants-c4/" target="_blank">exfoliants</a> and <a href="http://fixmalibu782.corecommerce.com/Facial-Skin-Care-c2/" target="_blank">facial skin care products</a>, and <a href="http://fixmalibu782.corecommerce.com/Total-Skin-Care-c3/" target="_blank">total skin care packages</a>. And if you feel like you want someone else to take care of your skin for a while they carry a full menu of relaxing and rejuvenating <a href="http://www.fixmalibu.com/skinscription/skincare.content.03.php" target="_blank">facials</a>, <a href="http://www.fixmalibu.com/skinscription/skincare.content.04.php" target="_blank">neck and chest treatments</a>, <a href="http://www.fixmalibu.com/skinscription/skincare.content.04.php" target="_blank">peels</a> and <a href="http://www.fixmalibu.com/skinscription/skincare.content.05.php" target="_blank">microdermabrasion treatments</a>. Not to mention, they have <a href="http://www.fixmalibu.com/group-treatments/" target="_blank">group treatments</a> that are fit for a group of girlfriends! These packages include everything from massages, manicures and pedicures, makeup application, hairstyling, and lunch. You and your friends will leave FIX that day and feel like celebrities. </p><p class="MsoNormal">Walk into FIX Malibu and it is promised you will leave feeling satisfied, fresh and ready to take on the world. Angela, the lead aesthetician, and the rest of the FIX team cares about each and every client and adjusts each skincare technique to fit the needs of the individual&rsquo;s skin, as no skin type is identical. Norbert, the massage therapist, will ensure that you leave feel relaxed after a session with his magical hands. </p><p class="MsoNormal">Facials will run a client around $100 and will not need to fret about small, but frustrating, add-ons. More specific treatments will cost a client anywhere between $150 and $200. FIX also sells facial products individually and has a complete collection kit for $300 or smaller kits for $70.&nbsp; </p><p class="MsoNormal">If you&rsquo;re ready to give your skin a fresh and new look give <a href="http://www.fixmalibu.com/" target="_blank">FIX Malibu</a> a call and do your skin a favor. <em>What&rsquo;s your favorite skincare treatment? Let us know <a href="https://twitter.com/#!/piercemattiepr" target="_blank">@PierceMattiePR</a></em></p><p class="MsoNormal"><span></span></p>]]>
      
   </content>
</entry>
<entry>
   <title>Clear Skin Care Communicated: Acne ProneChoose ClickR</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/beautydivision/2012/02/acne_prone_skin_choose_clickr.html" />
   <id>tag:www.piercemattiepublicrelations.com,2012:/beautydivision//3.5690</id>
   
   <published>2012-02-02T02:07:36Z</published>
   <updated>2012-02-01T15:23:03Z</updated>
   
   <summary>To wake up every morning with beautiful skin is a fantasy, right? Only celebrities have perfect skin (or is that courtesy of Fotoshop by Adobe)? If you&amp;#39;ve tried everything from store-brand products, products as seen on TV in the wee...</summary>
   <author>
      <name>Sarah Hamblen</name>
      <uri>http://www.jewelrypublicrelations.com</uri>
   </author>
         <category term="Beauty Public Relations" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Green" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Skin Care" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Skin Care" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Skin Care" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/beautydivision/">
      <![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/beautydivision/beauty-pr-clickr-skincare.jpg" border="0" hspace="4" width="243" height="243" align="left" />To wake up every morning with beautiful skin is a fantasy, right? Only celebrities have perfect skin (or is that courtesy of Fotoshop by Adobe)? If you&#39;ve tried everything from store-brand products, products <em>as seen on TV</em> in the wee hours of the morning, to the most expensive products and nothing seems to work, you may just want to give it one last try with ClickR Skin Care. </p><p>ClickR Skin Care&rsquo;s products are all vegan and their products are all benzoyl peroxide-free (which we all know causes your skin to try out.) ClickR Skin Care includes three different skin care collections: Figure It Out, No More Derma Drama, and Easy Karma. </p><p>The <strong>Figure It Out</strong> line includes Day Brilliant Lotion, Diamond Dust Skin Polisher, Pearl Wash, Night Cream, and a Skin Polishing Kit. Zits or no zits this collection is for all skin types and for everyday use. Reduce lines, tighten pores, and tone and smooth your skin with this collection. </p><p>The <strong>No More Derma Drama</strong> collection is for acre prone skin that will have you seeing results in 24 hours! This collection includes an Acne Spot Serum (aka, a miracle in a bottle), Hot Face Mask, Daily Dermabrasion Wash, and the Vanishing Mist. This collection also offers three kits: the Acne Treatment Mini Kit, The Boyfriend Kit, and The Total Acne Care Kit. This collection will leave your skin looking the best it has ever looked as it exfoliates your pores, gets rid of dead skin cells, and disinfects acne-causing bacteria. </p><p>And while you&rsquo;re busy worrying about your face, ClickR Skin Care has your eyes covered. Their <strong>Easy Karma</strong> collection includes the Magic Eye Cream that will soothe and soften the bags under your eyes. The individual items are affordable and range from $20-$45 and their sets are an even better deal ranging from $70-$75. <em>Would you give ClickR Skin Care a chance to save your skin? Let us know <a href="http://www.twitter.com/piercemattiepr" target="_blank">@PierceMattiePR</a>.</em> </p>]]>
      
   </content>
</entry>
<entry>
   <title>European Beauty PR: Cosmetics 27 - French Natural Cosmeceuticals Niche Skincare Brand Now Launching in the US</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/beautydivision/2012/01/cosmetics_27_french_natural_co.html" />
   <id>tag:www.piercemattiepublicrelations.com,2012:/beautydivision//3.5630</id>
   
   <published>2012-01-31T17:32:44Z</published>
   <updated>2012-01-31T20:16:03Z</updated>
   
   <summary><![CDATA[ Cosmetics 27, that is so successful in Europe in stores like Colette in Paris, is coming to the USA and to make it convenient for you to experience and purchase, we are now launching its official on line store:&nbsp;www.cosmetics27-us.com.Cosmetics...]]></summary>
   <author>
      <name>Josh_B</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Beauty Industry News" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/beautydivision/">
      <![CDATA[<p><font face="times new roman,times" size="3"><img src="http://www.piercemattiepublicrelations.com/beautydivision/Baume%2027%20public%20relations.jpg" border="0" alt="Baume%2027%20public%20relations.jpg" width="500" height="333" /> </font></p><p><font face="times new roman,times" size="3">Cosmetics 27, that is so successful in <span class="xn-location">Europe</span> in stores like Colette in <span class="xn-location">Paris</span>, is coming to the <span class="xn-location">USA</span> and to make it convenient for you to experience and purchase, we are now launching its official on line store:&nbsp;</font><a href="http://www.cosmetics27-us.com/" target="_blank"><font face="times new roman,times" size="3">www.cosmetics27-us.com</font></a><font face="times new roman,times" size="3">.</font></p><p><font face="times new roman,times" size="3">Cosmetics 27 was created by Mich&egrave;le Evrard, a pharmacist and an International cosmetic expert, who envisioned a line of skincare products that would address the needs of her demanding skin: anti aging and rejuvenating yet soothing and nurturing. </font></p><p><font face="times new roman,times" size="3">With the help of scientists and a cutting edge French laboratory, she developed an outstanding luxury skincare line that would gather all the ingredients for success:</font></p>]]>
      <![CDATA[<p><font face="times new roman,times" size="3">- <strong>A proprietary combination of highly effective natural ingredients</strong><strong>:</strong> 3 natural purified extract of Centella Asiatica for its exceptional repairing and rejuvenating benefits. Patented Formula.</font></p><p><font face="times new roman,times" size="3">- <strong>Innovative and exceptional textures</strong> inspired by traditional apothecary preparations such as balms and ointments.</font></p><p><font face="times new roman,times" size="3">- <strong>Scientific expertise</strong> supported by continuous testing for unbiased proven results,</font></p><p><font face="times new roman,times" size="3">- <strong>Specific application routine</strong> to enhance the product efficiency for long lasting results.</font></p><p><font face="times new roman,times" size="3">Baume 27, the 1st product created in 2009, was soon established as a STAR product, praised by customers and skincare professionals and became a trademark with its original 27 active ingredients to efficiently restore and repair the skin. </font></p><p><font face="times new roman,times" size="3">Confronted with the success and demand for such effective and unique products, Mich&egrave;le Evrard created two new products with the same uncompromising approach to the choice of ingredients and formula to guarantee results. A cleanser for sensitive, reactive, dry skin and a highly hydrating, ultra-light serum to efficiently moisturize and brighten the complexion, whilst soothing away the effects and stress of urban living and environmental factors.</font></p><p><font face="times new roman,times" size="3">The products contain no paraben, no phenoxyethanol, no petrochemical derivative or silicone &ndash; each is made with essentially eco-certified natural ingredients. </font></p><p><font face="times new roman,times" size="3">Recommended and prescribed originally by dermatologists and anti-aging specialists in <span class="xn-location">Europe</span> to meet the needs of the most demanding skins, it is now the most wanted and appreciated natural luxury line of skincare products.</font></p>]]>
   </content>
</entry>
<entry>
   <title>Making Scent Personal with MCMC Fragrances</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/beautydivision/2012/01/making_scent_personal_with_mcm.html" />
   <id>tag:www.piercemattiepublicrelations.com,2012:/beautydivision//3.5683</id>
   
   <published>2012-01-30T20:04:26Z</published>
   <updated>2012-01-30T20:43:57Z</updated>
   
   <summary>We have all heard the old notion that smell is the strongest sense tied to memory. You can almost see images of the past in your mind when you catch a trace of aroma that was present in the moment....</summary>
   <author>
      <name>Colby Bair</name>
      <uri>http://www.fashionpublicrelations.com</uri>
   </author>
         <category term="Beauty Public Relations" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fragrance" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fragrance" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/beautydivision/">
      <![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/beautydivision/Beauty-PR-MCMC-Fragrances.jpg" border="0" hspace="4" width="184" height="245" align="left" />We have all heard the old notion that smell is the strongest sense tied to memory. You can almost see images of the past in your mind when you catch a trace of aroma that was present in the moment. <em>Why are smell and memory so strongly linked?</em> Something about the hippocampus and frontal cortex of the brain, but most of us do not really know what that means. </p><p>Marcel Proust probably said it best, <em>&ldquo;When nothing else subsists from the past, after the people are dead, after the things are broken and scattered the smell and taste of things remain poised a long time, like souls bearing resiliently on tiny and almost impalpable drops of their essence, the immense edifice of memory.&rdquo;</em> Anne McClain, owner of MCMC fragrances, has made it her ambition to put memories into a bottle.   </p><p>MCMC is a small company that McCain founded in 2009. She started out making her own perfume as a hobby. After taking some night classes in New York on perfume making it became her obsession. The ideas from all her fragrances come from specific memories from her past. An old friend who taught her about loving the environment inspired <a href="http://mcmcfragrances.com/Shop_Hunter.html" target="_blank">Hunter</a>. Other fragrances include <a href="http://mcmcfragrances.com/Shop_Maui.html" target="_blank">Maui</a> (inspired by a visit to the island), <a href="http://mcmcfragrances.com/Shop_Phoenix.html" target="_blank">Phoenix</a> (inspired by a little girl she knew) and <a href="http://mcmcfragrances.com/Shop_Noble.html" target="_blank">Noble</a> (a symbol of a trip to Nepal).     If you want to experiment and create your own personal fragrance MCMC offers a three-hour seminar. Students will work one on one with Anne to create their own memory in a bottle. </p><p>For more information visit <a href="http://mcmcfragrances.com" target="_blank">mcmcfragrances.com</a>. Which fragrance do you have tied to a specific memory? Tweet us <a href="http://www.twitter.com/piercemattiepr" target="_blank">@PierceMattiePR</a>. </p>]]>
      
   </content>
</entry>
<entry>
   <title>A New Fragrance Luxury Fragrance</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/beautydivision/2012/01/aura_by_swarovski_a_new_fragra.html" />
   <id>tag:www.piercemattiepublicrelations.com,2012:/beautydivision//3.5670</id>
   
   <published>2012-01-27T21:46:04Z</published>
   <updated>2012-01-27T18:57:43Z</updated>
   
   <summary>No longer will you leave a Swarovski store with just a beautiful crystal in tow. Now you will be leaving with their new beautiful scent too, Aura by Swarovski. Not only is the scent divine, you will want to show...</summary>
   <author>
      <name>Sarah Hamblen</name>
      <uri>http://www.jewelrypublicrelations.com</uri>
   </author>
         <category term="Beauty Public Relations" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fragrance" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fragrance" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fragrance" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/beautydivision/">
      <![CDATA[<p class="MsoNormal"><img src="http://www.piercemattiepublicrelations.com/beautydivision/aura-by-swarovski-perfume.png" border="0" hspace="4" width="204" height="239" align="left" />No longer will you leave a Swarovski store with just a beautiful crystal in tow. Now you will be leaving with their new beautiful scent too, <a href="http://www.swarovskibeauty.com/fragrance/a-luminous-fragrance">Aura by Swarovski</a>. </p><p class="MsoNormal">Not only is the scent divine, you will want to show off the fragrance bottle as well. The shape of the bottle is very modern and simple with a glass tube encased in metal with an opening that exposes the beautiful rose colored fragrance. The bottle is then topped with a crystal jewel to complete the regal look. </p><p class="MsoNormal">Built around a prism of energy, the scent is a lovely mix of fruity, floral, and spicy with notes that include amber, benzoin, white musk, lychee, rose, tuberose, and pink pepper.&nbsp; Aura by Swarovski will be leaving every woman feeling feminine and beautiful every day.</p><p class="MsoNormal">Keep an eye out for this new fragrance set to come out in April. <a href="http://www.swarovskibeauty.com/fragrance/a-luminous-fragrance">Aura by Swarovski</a> comes in 15 ml, 30 ml, 50 ml, and 75 ml bottles. </p><p class="MsoNormal">Will you give Aura by Swarovski a spritz? Let us know <a href="http://twitter.com/#!/PierceMattiePR">@PierceMattiePR</a></p>]]>
      
   </content>
</entry>
<entry>
   <title>Pierce Mattie Beauty PR Client Featured in NewBeauty Magazine</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/beautydivision/2012/01/pierce_mattie_beauty_pr_client_1.html" />
   <id>tag:www.piercemattiepublicrelations.com,2012:/beautydivision//3.5619</id>
   
   <published>2012-01-26T16:32:39Z</published>
   <updated>2012-01-26T15:32:39Z</updated>
   
   <summary><![CDATA[ Pierce Mattie PR Client Revision Skin Care&nbsp;was featured&nbsp;in NewBeauty&nbsp;Magazine.&nbsp;If you&rsquo;re working on a&nbsp;beauty&nbsp;story&nbsp;be sure to&nbsp;give our&nbsp;Pierce Mattie&nbsp;PR team a call at 212-243-1431&nbsp;or follow us on Twitter @PierceMattiePR&nbsp;and FaceBook....]]></summary>
   <author>
      <name>Josh_B</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Beauty Public Relations" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Beauty Public Relations" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/beautydivision/">
      <![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/beautydivision/revision%20skin%20care%20public%20relations%20newbeauty.jpg" border="0" alt="revision%20skin%20care%20public%20relations%20newbeauty.jpg" title="revision%20skin%20care%20public%20relations%20newbeauty.jpg" width="480" height="360" /> </p><p><font size="3"><font face="Times New Roman">Pierce Mattie PR Client Revision Skin Care&nbsp;was featured&nbsp;in NewBeauty&nbsp;Magazine.&nbsp;If you&rsquo;re working on a&nbsp;beauty&nbsp;story&nbsp;be sure to&nbsp;give our&nbsp;</font></font><a href="http://www.PierceMattie.com"><font face="Times New Roman" size="3">Pierce Mattie</font></a><font face="Times New Roman" size="3">&nbsp;PR team a call at 212-243-1431&nbsp;or follow us on Twitter </font><a href="http://twitter.com/piercemattiepr" target="_blank"><font face="Times New Roman" size="3">@PierceMattiePR</font></a><font face="Times New Roman" size="3">&nbsp;and </font><a href="http://www.facebook.com/PierceMattiePR" target="_blank"><font face="Times New Roman" size="3">FaceBook</font></a><font face="Times New Roman" size="3">. </font></p>]]>
      
   </content>
</entry>
<entry>
   <title>Reality TV Show Fragrance Marketing - America&apos;s Next Top Model Perfume: Dream Come True</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/beautydivision/2012/01/americas_next_top_model_perfum.html" />
   <id>tag:www.piercemattiepublicrelations.com,2012:/beautydivision//3.5680</id>
   
   <published>2012-01-26T01:55:17Z</published>
   <updated>2012-01-25T14:29:24Z</updated>
   
   <summary><![CDATA[Do you smell success? Achieve it&hellip;with this light, fresh, cheerful Eau de Toilette&mdash;Dream Come True, released earlier this month.&nbsp; America&rsquo;s Next Top Model is logically renowned for its incessant search for an undiscovered supermodel.&nbsp; Now notorious for it&rsquo;s first perfume...]]></summary>
   <author>
      <name>Briana McGee</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Beauty Public Relations" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Celebrity Beauty" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fragrance" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fragrance" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fragrance" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fragrance" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fragrance" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fragrance" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Fragrance" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/beautydivision/">
      <![CDATA[<p class="MsoNormal"><em><img src="http://www.piercemattiepublicrelations.com/beautydivision/Dream-Come-True-Perfume-from-Americas-Next-Top-Model.jpg" border="0" hspace="4" width="232" height="185" align="left" />Do you smell success?</em> Achieve it&hellip;with this light, fresh, cheerful Eau de Toilette&mdash;Dream Come True, released earlier this month.&nbsp; America&rsquo;s Next Top Model is logically renowned for its incessant search for an undiscovered supermodel.&nbsp; Now notorious for it&rsquo;s first perfume release, the show&rsquo;s product launch may facilitate a bit of a boost of revitalization back into audience members enthusiasm toward the show.&nbsp; </p><p class="MsoNormal">Dream Come True is intended to target women in their early teens through mid-thirties.&nbsp; The fragrance ingredients include: <em>red currant, honeydew and pink freesia, the heart of Amazon lily, plum blossom, empress peony, musk, pink sugar and Tahitian vanilla.</em>&nbsp;</p><p class="MsoNormal">Economically priced, America&rsquo;s Next Top Model Dream Come True will be available in 30 ml Eau de Toilette for just over $20 or 30 ml Perfume Rollerball for just over $10 at most department stores.&nbsp;&nbsp;</p><p class="MsoNormal"><em>What do you think of a TV series producing a fragrance?&nbsp; What do you think of the scent?&nbsp; Let us know <a href="http://www.twitter.com/piercemattiepr" target="_blank">@PierceMattiePR</a>.&nbsp;&nbsp;</em></p>]]>
      
   </content>
</entry>
<entry>
   <title>Pierce Mattie PR Now Hiring: Senior Account Executive</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/beautydivision/2012/01/pierce_mattie_pr_now_hiring_se.html" />
   <id>tag:www.piercemattiepublicrelations.com,2012:/beautydivision//3.5673</id>
   
   <published>2012-01-24T22:40:57Z</published>
   <updated>2012-01-24T15:28:15Z</updated>
   
   <summary><![CDATA[&nbsp;Job Description Plan and execute client activities in a timely, efficient and high quality manner under the direction of an Account Director Keep client programs on track and ensure all deadlines are met Develop and edit written materials including press...]]></summary>
   <author>
      <name>Josh_B</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Beauty Public Relations" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/beautydivision/">
      <![CDATA[<p><strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 18pt"><font size="3"><font face="times new roman,times"><img src="http://www.piercemattiepublicrelations.com/now%20hiring%202012.jpg" border="0" alt="now%20hiring%202012.jpg" title="now%20hiring%202012.jpg" width="480" height="360" />&nbsp;</font></font></span></strong></p><p><strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 18pt"><font size="3"><font face="times new roman,times">Job Description</font></font></span></strong> </p><ul><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Plan and execute client activities in a timely, efficient and high quality manner under the direction of an Account Director </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Keep client programs on track and ensure all deadlines are met </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Develop and edit written materials including press releases, online materials and general client correspondence </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Execute media relations efforts including media list development, pitching and developing strong ongoing relationships with the media</font></span></li></ul><strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 18pt"><font size="3"><font face="times new roman,times">Desired Skills &amp; Experience</font></font></span></strong> <ul><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Minimum four years of professional experience required, agency experience preferred. </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Strong written and verbal skills, confident style in communicating with clients, and a proven ability to effectively organize and manage multiple tasks </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Solid client relationship and critical thinking skills </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Strong understanding of public relations concepts, tactics and media relations. </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Independence and autonomy with respect to their responsibilities and exhibit a deep understanding of the clients, accounts and industry </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Strong editorial relationships in the beauty arena </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Ability to work well with others in both team and independent environments, as well as motivate junior staff </font></span></li><li class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; tab-stops: list .5in"><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 12pt"><font face="times new roman,times">Positive, professional, and flexible attitude that lends itself to quality client service</font></span></li></ul><strong><span style="font-family: &#39;Times New Roman&#39;,&#39;serif&#39;; font-size: 18pt"><font size="3"><font face="times new roman,times">Send resume to: <a href="mailto:Sonya@PierceMattie.com">Sonya@PierceMattie.com</a> </font></font></span></strong>]]>
      
   </content>
</entry>
<entry>
   <title>Abandon the Beard with Schick Hydro Power Select</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/beautydivision/2012/01/abandon_the_beard_with_schick.html" />
   <id>tag:www.piercemattiepublicrelations.com,2012:/beautydivision//3.5662</id>
   
   <published>2012-01-23T18:03:59Z</published>
   <updated>2012-01-23T18:25:17Z</updated>
   
   <summary>Men went through a stage where they decided to quit shaving. Smooth clean faces were traded in for long flowing locks of beard hair (OK, maybe not so much flowing as scraggly and patchy in most cases.) Maybe we just...</summary>
   <author>
      <name>Colby Bair</name>
      <uri>http://www.fashionpublicrelations.com</uri>
   </author>
         <category term="Beauty Public Relations" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Male Grooming" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Skin Care" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Skin Care" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Skin Care" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/beautydivision/">
      <![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/beautydivision/Schick-Hydro-5-Power-Select.jpg" border="0" hspace="4" width="207" height="123" align="left" />Men went through a stage where they decided to quit shaving. Smooth clean faces were traded in for long flowing locks of beard hair (OK, maybe not so much flowing as scraggly and patchy in most cases.) Maybe we just wanted to get in touch with out inner Grizzly Adams. Perhaps we just got tired of shaving everyday or it could have been that it was easier to just not shave than deal with irritated skin. Whatever the reason, (most) women aren&rsquo;t in love with facial hair. Would you want to kiss a furry face? If you are not lucky enough to have captured the heart of one of these special girls that love a mountain man, it is probably time to consider a cleaner look. </p><p>Welcome Schick Hydro Power Select&trade; to your medicine cabinet arsenal.   Schick Hydro Power Select&trade; is the worlds first power wet shave razor.  The cutting edge razor was released last week at the International Consumer Electronics Show. Schick Hydro offers three settings of vibration so you can adjust to your perfect shave. Each level of vibration is indicated on the handle LED. </p><p>What about irritation? Schick Hydro is at the top of the game when it comes to stopping skin irritation. Water activated gel reservoirs release Aloe and Vitamin E to hydrate your skin while 5 Ultra Glide blades with Skin Guards smooth out your skin for a close shave. Finally, the gel reservoir flips back to unveil the flip trimmer which allows for all five blades to help trim.      Schick is helping to set a standard in men&rsquo;s grooming. Try something new this spring whether you are a lifetime shaver or you have been sporting the full beard for a while. Let the beard die. Schick has an entire line of products you can check out at <a href="http://www.schick.com" target="_blank">www.schick.com</a>.</p><p>*Photo Credit: <a href="http://coolmaterial.com/style/schick-hydro-5-power-select/" target="_blank">Coolmaterial.com</a> </p>]]>
      
   </content>
</entry>
<entry>
   <title>Pierce Mattie Hair Removal Beauty PR Client Featured in Glamour Magazine</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/beautydivision/2012/01/pierce_mattie_hair_removal_bea.html" />
   <id>tag:www.piercemattiepublicrelations.com,2012:/beautydivision//3.5621</id>
   
   <published>2012-01-20T16:37:24Z</published>
   <updated>2012-01-20T20:39:42Z</updated>
   
   <summary><![CDATA[ Pierce Mattie PR Client No! No! Hair&nbsp;was featured&nbsp;in&nbsp;Glamour&nbsp;Magazine.&nbsp;If you&rsquo;re working on a&nbsp;hair removal&nbsp;story&nbsp;be sure to&nbsp;give our&nbsp;Pierce Mattie&nbsp;beauty PR team a call at 212-243-1431&nbsp;or follow us on Twitter @PierceMattiePR&nbsp;and FaceBook....]]></summary>
   <author>
      <name>Josh_B</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Beauty Public Relations" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Beauty Public Relations" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/beautydivision/">
      <![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/beautydivision/no%21%20no%21%20glamour%20magazine%20public%20relations.jpg" border="0" alt="no%21%20no%21%20glamour%20magazine%20public%20relations.jpg" title="no%21%20no%21%20glamour%20magazine%20public%20relations.jpg" width="480" height="360" /> </p><p><font size="3"><font face="Times New Roman">Pierce Mattie PR Client No! No! Hair&nbsp;was featured&nbsp;in&nbsp;Glamour&nbsp;Magazine.&nbsp;If you&rsquo;re working on a&nbsp;hair removal&nbsp;story&nbsp;be sure to&nbsp;give our&nbsp;</font></font><a href="http://www.PierceMattie.com"><font face="Times New Roman" size="3">Pierce Mattie</font></a><font face="Times New Roman" size="3">&nbsp;beauty PR team a call at 212-243-1431&nbsp;or follow us on Twitter </font><a href="http://twitter.com/piercemattiepr" target="_blank"><font face="Times New Roman" size="3">@PierceMattiePR</font></a><font face="Times New Roman" size="3">&nbsp;and </font><a href="http://www.facebook.com/PierceMattiePR" target="_blank"><font face="Times New Roman" size="3">FaceBook</font></a><font face="Times New Roman" size="3">. </font></p>]]>
      
   </content>
</entry>
<entry>
   <title>Plastic Surgery Public Relations: New Year = New and Better Way to Inject Cosmetic Facial Fillers</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/beautydivision/2012/01/plastic_surgery_public_relatio.html" />
   <id>tag:www.piercemattiepublicrelations.com,2012:/beautydivision//3.5610</id>
   
   <published>2012-01-19T16:56:20Z</published>
   <updated>2012-01-19T15:20:47Z</updated>
   
   <summary><![CDATA[It&rsquo;s a new year and a great time to change to a better way of injecting facial fillers with new atraumatic blunt-tip microcannulas instead of sharp needles!In the past year US dermatologists, plastic surgeons, and other leading aesthetic practitioners following...]]></summary>
   <author>
      <name>Josh_B</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Plastic Surgery" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Plastic Surgery" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/beautydivision/">
      <![CDATA[<p><font face="times new roman,times" size="3">It&rsquo;s a new year and a great time to change to a better way of injecting facial fillers with new atraumatic blunt-tip microcannulas instead of sharp needles!</font></p><p><font face="times new roman,times" size="3">In the past year US dermatologists, plastic surgeons, and other leading aesthetic practitioners following their European counterparts, have started switching from using sharp needles to DermaSculpt Microcannulas for facial filler injections. This FDA approved revolutionary new device, distributed by Cosmofrance Inc. Miami FL, is helping to improve dermal filler injections by dramatically reducing patient bruising and discomfort &amp; minimizing downtime! </font></p><p><font face="times new roman,times" size="3">The Dermasculpt microcannula makes it possible to experience less bruising and pain from the in-office procedure because the tip of the microcannula is blunt and the body of the microcannula is flexible, making it navigate into the dermis and the Sub-Q layer rather than tear skin tissues like a normal needle does. A small amount of topical anesthetic cream is applied to the skin where the initial puncture is made to insert the Dermasculpt microcannula. Once inserted, practitioners gently fan the area to be treated and disperse the dermal filler product of their choice!</font></p>]]>
      <![CDATA[<p><font face="times new roman,times" size="3">Dermasculpt Microcannulas come in 7 different sizes and lengths, ranging from 30G X 1&rdquo; to 22G X 2&rdquo;. The appropriate size to select will vary depending on the filler used and on each injector&rsquo;s preferred techniques. The variety of Dermasculpt Microcannulas can accommodate all the dermal fillers on the market such as Restylane, Juvederm, Perlane, Radiesse and Sculptra, as well as others.</font></p><p><font face="times new roman,times" size="3">Dermasculpt Microcannulas have been featured at several Industry Conferences and are now becoming the standard for injections in doctors&rsquo; offices worldwide. </font></p><p><font face="times new roman,times" size="3">Several videos, demonstrating the Skin Sculpting Technique (SST), can be found searching the internet, as well as before after pictures.</font></p>]]>
   </content>
</entry>
<entry>
   <title>Pierce Mattie Green Organic Beauty PR Client Featured in Prevention Magazine</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/beautydivision/2012/01/pierce_mattie_green_organic_be.html" />
   <id>tag:www.piercemattiepublicrelations.com,2012:/beautydivision//3.5624</id>
   
   <published>2012-01-18T16:59:24Z</published>
   <updated>2012-01-18T15:43:46Z</updated>
   
   <summary><![CDATA[ Pierce Mattie PR Client John Masters Organics&nbsp;was featured&nbsp;in&nbsp;Prevention&nbsp;Magazine.&nbsp;If you&rsquo;re working on a&nbsp;beauty&nbsp;story&nbsp;be sure to&nbsp;give our&nbsp;Pierce Mattie&nbsp;beauty PR team a call at 212-243-1431&nbsp;or follow us on Twitter @PierceMattiePR&nbsp;and FaceBook....]]></summary>
   <author>
      <name>Josh_B</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Beauty Public Relations" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/beautydivision/">
      <![CDATA[<p><img src="http://www.piercemattiepublicrelations.com/beautydivision/prevention%20john%20masters%20public%20relations.jpg" border="0" alt="prevention%20john%20masters%20public%20relations.jpg" title="prevention%20john%20masters%20public%20relations.jpg" width="480" height="360" /> </p><p><font size="3"><font face="Times New Roman">Pierce Mattie PR Client John Masters Organics&nbsp;was featured&nbsp;in&nbsp;Prevention&nbsp;Magazine.&nbsp;If you&rsquo;re working on a&nbsp;beauty&nbsp;story&nbsp;be sure to&nbsp;give our&nbsp;</font></font><a href="http://www.PierceMattie.com"><font face="Times New Roman" size="3">Pierce Mattie</font></a><font face="Times New Roman" size="3">&nbsp;beauty PR team a call at 212-243-1431&nbsp;or follow us on Twitter </font><a href="http://twitter.com/piercemattiepr" target="_blank"><font face="Times New Roman" size="3">@PierceMattiePR</font></a><font face="Times New Roman" size="3">&nbsp;and </font><a href="http://www.facebook.com/PierceMattiePR" target="_blank"><font face="Times New Roman" size="3">FaceBook</font></a><font face="Times New Roman" size="3">. </font></p>]]>
      
   </content>
</entry>
<entry>
   <title>Men&apos;s Fragrance PR: Dolce &amp; Gabbana Launch The One Sport</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/beautydivision/2012/01/dolce_gabbana_launch_mens_frag.html" />
   <id>tag:www.piercemattiepublicrelations.com,2012:/beautydivision//3.5646</id>
   
   <published>2012-01-18T00:46:30Z</published>
   <updated>2012-01-17T15:44:43Z</updated>
   
   <summary><![CDATA[In 2008, Domenico Dolce and Stefano Gabbana began their The One franchise with The One for men fragrance. Two years later in 2010 they followed that with The One Gentleman as homage to the &ldquo;modern gentleman&rdquo; and &ldquo;contemporary charmer.&rdquo; In...]]></summary>
   <author>
      <name>Colby Bair</name>
      <uri>http://www.fashionpublicrelations.com</uri>
   </author>
         <category term="Fragrance" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Male Grooming" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/beautydivision/">
      <![CDATA[<p class="MsoNormal"><span style="font-family: &#39;Arial&#39;,&#39;sans-serif&#39;"><img src="http://www.piercemattiepublicrelations.com/beautydivision/dolce-gabbana-the-one-sport.jpg" border="0" hspace="4" width="180" height="245" align="left" />In 2008, Domenico Dolce and Stefano Gabbana began their <strong>The One</strong> franchise with The One for men fragrance. Two years later in 2010 they followed that with The One Gentleman as homage to the &ldquo;modern gentleman&rdquo; and &ldquo;contemporary charmer.&rdquo; In 2012, Dolce &amp; Gabbana will expand The One line with The One Sport.</span></p><p class="MsoNormal"><span style="font-family: &#39;Arial&#39;,&#39;sans-serif&#39;">&ldquo;We have friends that go to the gym. They are each very different from one another, but they all enjoy going to the gym for themselves, to feel good about themselves. As the Latins said, &lsquo;Mens sana in corpore sano (or a sound mind in a healthy body, in English).&rsquo; &ldquo; Gabanna told <a href="http://www.wwd.com/beauty-industry-news/fragrance/dolce-gabbana-debut-first-mens-sport-fragrance-5457980">WWD</a>. With the 2012 Olympic summer games in London (one of the fashion capitals of the world) and sports fragrances being the most quickly expanding category in the sector, Dolce &amp; Gabanna have picked the perfect time to release the newest fragrance from The One line.<span>&nbsp; </span></span></p><p class="MsoNormal"><span style="font-family: &#39;Arial&#39;,&#39;sans-serif&#39;"><span></span>While the previous fragrances have been for the more elegant gentlemen, The One Sport was designed for men that enjoy being outside and active. Designers wanted it to be associated with sports but still have a feeling of cleanliness. Patchouli, musk, rosemary, heart of cardamom and Sequoia wood combine to form a light, clean scent for the active man.</span></p><p class="MsoNormal"><span style="font-family: &#39;Arial&#39;,&#39;sans-serif&#39;">The One Sport is set to launch first in the UK and then in Italy in late February. The fragrance will be available in 30, 50 and 100 ml and can be purchased in stores and at <a href="http://www.dolcegabbana.com/dg/" target="_blank">http://www.dolcegabbana.com</a>.</span></p>]]>
      
   </content>
</entry>
<entry>
   <title>Celebrity Beauty Marketing: Denise Richards Hair Care</title>
   <link rel="alternate" type="text/html" href="http://www.piercemattiepublicrelations.com/beautydivision/2012/01/celebrity_beauty_marketing_den.html" />
   <id>tag:www.piercemattiepublicrelations.com,2012:/beautydivision//3.5643</id>
   
   <published>2012-01-16T17:35:25Z</published>
   <updated>2012-01-16T18:12:39Z</updated>
   
   <summary><![CDATA[&nbsp;When the careers of actors, actresses and athletes all die down&hellip;what&rsquo;s next for them?&nbsp; A line of products to launch themselves as a brand. It may seem clich&eacute;, but hey&hellip;it still works.&nbsp; Ex-wife of disreputable (and sometimes winning) actor, Charlie...]]></summary>
   <author>
      <name>Briana McGee</name>
      <uri>http://www.piercemattie.com</uri>
   </author>
         <category term="Beauty Public Relations" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Celebrity Beauty" scheme="http://www.sixapart.com/ns/types#category" />
         <category term="Hair Care" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.piercemattiepublicrelations.com/beautydivision/">
      <![CDATA[<p class="MsoNormal">&nbsp;<img src="http://www.piercemattiepublicrelations.com/beautydivision/denise-richards-volume-extend-hair-care.jpg" border="0" width="403" height="274" align="middle" /></p><p class="MsoNormal"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: #1a1a1a">When the careers of actors, actresses and athletes all die down&hellip;what&rsquo;s next for them?&nbsp; A line of products to launch themselves as a brand. It may seem clich&eacute;, but hey&hellip;it still works.&nbsp; </span></p>    <p class="MsoNormal"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: #1a1a1a">Ex-wife of disreputable (and sometimes winning) actor, Charlie Sheen, hard-hitting Denise Richards has not permitted her divorce to halt her passions.&nbsp; This 40-year-old beauty (Really? She honestly looks amazing for 40!) has partnered with stylist Christophe to craft a new beauty line tagged <strong>Denise Richards Volume Extend</strong>.&nbsp; </span></p>    <p class="MsoNormal"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: #1a1a1a">With products such as these: the LC Lauren Conrad line sold at Khol&rsquo;s or the Kardashian Kollection sold at Sears (epic fail post fake-marriage) , there are two things the celeb inventor tends to keep in mind: 1) Include the name of the celebrity icon as part of the title for branding. And&nbsp; 2) Market and sell your product mass market at an affordable price, leaving your target market more broad, rather than just to your upscale luxury shoppers.&nbsp; </span></p>    <p class="MsoNormal"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: #1a1a1a">Richards&rsquo; Volume line will contain shampoo, conditioner, and other styling products also intended to protect the hair from styling tools and to prevent further damage.&nbsp; The hair care line has been announced to launch this month.&nbsp; </span></p>    <p class="MsoNormal"><em>Would you use Denise Richards&rsquo; Hair Care Products? Let us Know <a href="htpp://www.twitter.com/piercemattiepr" target="_blank">@PierceMattiePR</a>.</em></p>  ]]>
      
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