When the careers of actors, actresses and athletes all die down…what’s next for them? A line of products to launch themselves as a brand. It may seem cliché, but hey…it still works.
Ex-wife of disreputable (and sometimes winning) actor, Charlie Sheen, hard-hitting Denise Richards has not permitted her divorce to halt her passions. This 40-year-old beauty (Really? She honestly looks amazing for 40!) has partnered with stylist Christophe to craft a new beauty line tagged Denise Richards Volume Extend.
With products such as these: the LC Lauren Conrad line sold at Khol’s or the Kardashian Kollection sold at Sears (epic fail post fake-marriage) , there are two things the celeb inventor tends to keep in mind: 1) Include the name of the celebrity icon as part of the title for branding. And 2) Market and sell your product mass market at an affordable price, leaving your target market more broad, rather than just to your upscale luxury shoppers.
Richards’ Volume line will contain shampoo, conditioner, and other styling products also intended to protect the hair from styling tools and to prevent further damage. The hair care line has been announced to launch this month.
Would you use Denise Richards’ Hair Care Products? Let us Know @PierceMattiePR.
