Beauty pro division

This economy seems to spawn creativity when it comes to cross-promotional campaigns. Enter something truly eye catching in a unique environment benefiting a charitable cause and you have the formula for success. Such as with famed fashion photographer, Charles Tracy, and his cross-promotional effort at WolfHome showcasing 50 years worth of photography as an accent to Wolf's home decor and textiles all in an effort to raise money for and promote cancer research at Memorial Sloan-Kettering Cancer Center.

Tracy, whose sister Ruby passed away from cancer, is utilizing the space at Wolf Home to display his infamous works of art. All pieces are paired through color with the decor at Wolf Home. The staging allows for customers to not only appreciate Tracy's photography, but to also envision it as a piece in their home. 

Charles Tracy's photography ranges in price from $2K-$5K and can be viewed through December 24th and then again after the holidays beginning January 6th.For complete info. see www.wolfhomeny.com.

*Photo source: Event Invitation on WolfHomeNy.com

The Dermatologists industry is expected to perform strongly over the next five years. IBISWorld, the nation’s largest publisher of industry market research, projects industry revenue to grow at an average annual rate of 5.3% to an estimated $44.1 billion in 2016. The Dermatologists industry will benefit from improving economic conditions that will lead to a decline in the unemployment rate, particularly during the latter half of the five-year period. Higher employment levels will increase per capita disposable income growth for consumers, boosting demand for cosmetic procedures, one of the fastest-growing segments for the industry during the previous five-year period. Furthermore, the baby boomer generation is expected to increasingly move into the high-risk age group for skin cancer, which will lead to increased demand for screenings and treatments. In 2012 alone, industry revenue is forecast to rise 6.1%. For this reason, industry research firm IBISWorld has added a report on the Dermatologists industry to its growing Health Practitioners report collection.

Dermatologists have been in high demand over the past five years. Between 2006 and 2011, industry revenue grew at an average annual rate of 2.6% to an estimated $34.2 billion. Physicians diagnose over 2.0 million cases of skin cancer each year; in particular, melanoma has become increasingly common, rising from 47,700 diagnoses in 2000 to 68,130 in 2010. Heightened awareness of the risk of skin cancer has fueled growth in skin cancer screenings and treatments provided by the industry. Furthermore, the Dermatologists industry has increasingly expanded into cosmetic dermatology, with more dermatologists offering anti-aging procedures such as dermabrasion, laser treatments and botox. These treatments have proven to be a high-growth sector for the industry.

When we think of skin care, most of us envision the commercials with women talking about the products they use to get beautiful, healthy skin.  Damaged skin cells caused by dryness, oils and reactions to the environment are dangers to our skin’s health and appearance. No matter how courageous or invincible a man may feel, his skin is not immune to these hazards. Men aren't really taught how to properly care for their skin, and yes, it involves more than using your shampoo as body wash and to cleanse your face (a definite don't!) Do not leave your skin's health up to fate because we all know that the best defense is a good offense.  TASK Essential has created a brand for men to take care of their own skin (and shows them how.)

Denis Feraille and Isabelle Couturet founded TASK Essential in 2004 when men’s skincare was a relatively new idea. They wanted to create a brand that was designed for men and spoke their language. After 2 years of research TASK Essential was born.  Since their beginning TASK has opened 2 Men’s Treatment centers in Paris and created a product line that ranges from skin care products to fragrances. Their products can be found in stores in dozens of locations in North America, Europe, Asia and Australia.  They help men take care of themselves from head to toe.

A reduction in oxygen pressure on the skin has been linked to aging. TASK products combine pure oxygen cells with extracts from plant, fruit and vitamin extracts. What they have done is made the oxygen into liquid form so you can apply it to your body and it will be carried to your body’s cells.  What does that mean to you as a man? You have the cutting-edge weapons to protect your own skin. If you don’t know exactly how to take care of your skin look at their skin care guide. They have the means to keep you looking your best whether you are an athlete, the outdoors type or a city gentleman.

We spend so much time taking care of ourselves and our skin should be something we should also consider.  After you have looked at the skin care guide visit the TASK online store to begin building your offense against aging skin.Have you used TASK Essential or visited their treatment centers? Tweet us @PierceMattiePR.

Pierce Mattie PR Client Alfaparf Milano Hair Care was credited in the cover of Vogue Magazine. If you’re working on a hair care story be sure to give our Pierce Mattie beauty PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

Thought ponytails were long-gone and departed? Only for toddlers and yoga class? Not precisely. Create something ordinary with those lustrous locks of yours.

Keep it simple, timely, and classy with this effortless updo.  Yes ladies, the ponytail trend is back…or continues to remain admired.  The high ponytail isn’t only being rocked on the runway this season.  It seems to harmonize well with a tasteful Valentino evening dress and pair of patent leather Louboutins.

Ponytail No.1 Seeking sleek? Achieve this smooth look with Pravana’s Relax Straightening Cream. First, straighten the entire head of hair with this cream to get that smooth finish you desire.  Then, finish off the sleek elegant ponytail by applying Pravana’s Finish Rock Hard Mist to scalp portion the head, followed by a comb-through.   This graceful and chic pony will have heads turning…literally, in yearning for a similar look. 

Ponytail No. 2 Not into tight, sleek updos?  Prefer something more casual, maybe even messy?  Then my suggestion is to sport a low ponytail for a more relaxed, informal look.  Don’t stop here, create that natural, beach-hair look by applying Pravana’s Curves Curl Enhancer.  Define your natural wavy or curly hair while adding a light bounce with this particular product. 

Want these looks to last?  Sustain your 'do with Pravana’s Super Shape Hair Spray, applying to wherever you desire no folicle movement.  I recommend spraying closer to the roots for Pony No. 1 and closer to your ends for Pony No. 2 in order to keep your roots and all hair prior to the tie, looking soft and loose against the frame of your face.  This long-lasting, lightweight spray assists in keeping either that lady of luxury…or lady of leisure look you crave.  

What do you think about ponytails?  Would you or do you wear them?  Which style of pony do you prefer? Twet us @PierceMattiePR.

Getting plastic surgery -- any plastic surgery procedure -- is not an impulse decision. It takes research, contemplation, and planning. You have to find a board certified Columbus plastic surgeon who makes you feel comfortable. You have to make sure their surgery center meets your standards. You have to find a time that fits your schedule.

Most people also hope to be ready to show off their new look in time for a big upcoming event. While every individual heals at a different rate, average healing times for the most common plastic surgery procedures can help guide your planning.

You can use the following dates as surgery deadlines for the procedure you are considering, if you want to be healed by a specific holiday:

Breast Augmentation or Liposuction
To be ready by New Year's, have surgery by December 1.
To be ready by Valentine's Day, have surgery by January 14.
To be ready for Graduation, have surgery by April 20.
To be ready by Independence Day, have surgery by June 4.
To be ready by Labor Day, have surgery by August 1.
To be ready by Thanksgiving, have surgery by October 22.
To be ready by Christmas, have surgery by November 25.

Facelift or Rhinoplasty
To be ready by New Year's, have surgery by September 1.
To be ready by Valentine's Day, have surgery by October 14.
To be ready for Graduation, have surgery by January 20.
To be ready by Independence Day, have surgery by March 4.
To be ready by Labor Day, have surgery by May 1.
To be ready by Thanksgiving, have surgery by July 22.
To be ready by Christmas, have surgery by August 25.

Pierce Mattie PR Client John Masters Organics was featured in Whole Living Magazine. If you’re working on a beauty story be sure to give our Pierce Mattie beauty PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

When the careers of actors, actresses and athletes all die down…what’s next for them?  A line of products to launch themselves as a brand. It may seem cliché, but hey…it still works. 

Ex-wife of disreputable (and sometimes winning) actor, Charlie Sheen, hard-hitting Denise Richards has not permitted her divorce to halt her passions.  This 40-year-old beauty (Really? She honestly looks amazing for 40!) has partnered with stylist Christophe to craft a new beauty line tagged Denise Richards Volume Extend. 

With products such as these: the LC Lauren Conrad line sold at Khol’s or the Kardashian Kollection sold at Sears (epic fail post fake-marriage) , there are two things the celeb inventor tends to keep in mind: 1) Include the name of the celebrity icon as part of the title for branding. And  2) Market and sell your product mass market at an affordable price, leaving your target market more broad, rather than just to your upscale luxury shoppers. 

Richards’ Volume line will contain shampoo, conditioner, and other styling products also intended to protect the hair from styling tools and to prevent further damage.  The hair care line has been announced to launch this month. 

Would you use Denise Richards’ Hair Care Products? Let us Know @PierceMattiePR.

In 2008, Domenico Dolce and Stefano Gabbana began their The One franchise with The One for men fragrance. Two years later in 2010 they followed that with The One Gentleman as homage to the “modern gentleman” and “contemporary charmer.” In 2012, Dolce & Gabbana will expand The One line with The One Sport.

“We have friends that go to the gym. They are each very different from one another, but they all enjoy going to the gym for themselves, to feel good about themselves. As the Latins said, ‘Mens sana in corpore sano (or a sound mind in a healthy body, in English).’ “ Gabanna told WWD. With the 2012 Olympic summer games in London (one of the fashion capitals of the world) and sports fragrances being the most quickly expanding category in the sector, Dolce & Gabanna have picked the perfect time to release the newest fragrance from The One line. 

While the previous fragrances have been for the more elegant gentlemen, The One Sport was designed for men that enjoy being outside and active. Designers wanted it to be associated with sports but still have a feeling of cleanliness. Patchouli, musk, rosemary, heart of cardamom and Sequoia wood combine to form a light, clean scent for the active man.

The One Sport is set to launch first in the UK and then in Italy in late February. The fragrance will be available in 30, 50 and 100 ml and can be purchased in stores and at http://www.dolcegabbana.com.

Pierce Mattie PR Client John Masters Organics was featured in Prevention Magazine. If you’re working on a beauty story be sure to give our Pierce Mattie beauty PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

It’s a new year and a great time to change to a better way of injecting facial fillers with new atraumatic blunt-tip microcannulas instead of sharp needles!

In the past year US dermatologists, plastic surgeons, and other leading aesthetic practitioners following their European counterparts, have started switching from using sharp needles to DermaSculpt Microcannulas for facial filler injections. This FDA approved revolutionary new device, distributed by Cosmofrance Inc. Miami FL, is helping to improve dermal filler injections by dramatically reducing patient bruising and discomfort & minimizing downtime!

The Dermasculpt microcannula makes it possible to experience less bruising and pain from the in-office procedure because the tip of the microcannula is blunt and the body of the microcannula is flexible, making it navigate into the dermis and the Sub-Q layer rather than tear skin tissues like a normal needle does. A small amount of topical anesthetic cream is applied to the skin where the initial puncture is made to insert the Dermasculpt microcannula. Once inserted, practitioners gently fan the area to be treated and disperse the dermal filler product of their choice!

Pierce Mattie PR Client No! No! Hair was featured in Glamour Magazine. If you’re working on a hair removal story be sure to give our Pierce Mattie beauty PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

Men went through a stage where they decided to quit shaving. Smooth clean faces were traded in for long flowing locks of beard hair (OK, maybe not so much flowing as scraggly and patchy in most cases.) Maybe we just wanted to get in touch with out inner Grizzly Adams. Perhaps we just got tired of shaving everyday or it could have been that it was easier to just not shave than deal with irritated skin. Whatever the reason, (most) women aren’t in love with facial hair. Would you want to kiss a furry face? If you are not lucky enough to have captured the heart of one of these special girls that love a mountain man, it is probably time to consider a cleaner look.

Welcome Schick Hydro Power Select™ to your medicine cabinet arsenal. Schick Hydro Power Select™ is the worlds first power wet shave razor. The cutting edge razor was released last week at the International Consumer Electronics Show. Schick Hydro offers three settings of vibration so you can adjust to your perfect shave. Each level of vibration is indicated on the handle LED.

What about irritation? Schick Hydro is at the top of the game when it comes to stopping skin irritation. Water activated gel reservoirs release Aloe and Vitamin E to hydrate your skin while 5 Ultra Glide blades with Skin Guards smooth out your skin for a close shave. Finally, the gel reservoir flips back to unveil the flip trimmer which allows for all five blades to help trim. Schick is helping to set a standard in men’s grooming. Try something new this spring whether you are a lifetime shaver or you have been sporting the full beard for a while. Let the beard die. Schick has an entire line of products you can check out at www.schick.com.

*Photo Credit: Coolmaterial.com

Job Description

• Plan and execute client activities in a timely, efficient and high quality manner under the direction of an Account Director
• Keep client programs on track and ensure all deadlines are met
• Develop and edit written materials including press releases, online materials and general client correspondence
• Execute media relations efforts including media list development, pitching and developing strong ongoing relationships with the media

• Minimum four years of professional experience required, agency experience preferred.
• Strong written and verbal skills, confident style in communicating with clients, and a proven ability to effectively organize and manage multiple tasks
• Solid client relationship and critical thinking skills
• Strong understanding of public relations concepts, tactics and media relations.
• Independence and autonomy with respect to their responsibilities and exhibit a deep understanding of the clients, accounts and industry
• Strong editorial relationships in the beauty arena
• Ability to work well with others in both team and independent environments, as well as motivate junior staff
• Positive, professional, and flexible attitude that lends itself to quality client service

Do you smell success? Achieve it…with this light, fresh, cheerful Eau de Toilette—Dream Come True, released earlier this month.  America’s Next Top Model is logically renowned for its incessant search for an undiscovered supermodel.  Now notorious for it’s first perfume release, the show’s product launch may facilitate a bit of a boost of revitalization back into audience members enthusiasm toward the show. 

Dream Come True is intended to target women in their early teens through mid-thirties.  The fragrance ingredients include: red currant, honeydew and pink freesia, the heart of Amazon lily, plum blossom, empress peony, musk, pink sugar and Tahitian vanilla. 

Economically priced, America’s Next Top Model Dream Come True will be available in 30 ml Eau de Toilette for just over $20 or 30 ml Perfume Rollerball for just over $10 at most department stores.  

What do you think of a TV series producing a fragrance?  What do you think of the scent?  Let us know @PierceMattiePR.  

Pierce Mattie PR Client Revision Skin Care was featured in NewBeauty Magazine. If you’re working on a beauty story be sure to give our Pierce Mattie PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.

No longer will you leave a Swarovski store with just a beautiful crystal in tow. Now you will be leaving with their new beautiful scent too, Aura by Swarovski.

Not only is the scent divine, you will want to show off the fragrance bottle as well. The shape of the bottle is very modern and simple with a glass tube encased in metal with an opening that exposes the beautiful rose colored fragrance. The bottle is then topped with a crystal jewel to complete the regal look.

Built around a prism of energy, the scent is a lovely mix of fruity, floral, and spicy with notes that include amber, benzoin, white musk, lychee, rose, tuberose, and pink pepper.  Aura by Swarovski will be leaving every woman feeling feminine and beautiful every day.

Keep an eye out for this new fragrance set to come out in April. Aura by Swarovski comes in 15 ml, 30 ml, 50 ml, and 75 ml bottles.

Will you give Aura by Swarovski a spritz? Let us know @PierceMattiePR

We have all heard the old notion that smell is the strongest sense tied to memory. You can almost see images of the past in your mind when you catch a trace of aroma that was present in the moment. Why are smell and memory so strongly linked? Something about the hippocampus and frontal cortex of the brain, but most of us do not really know what that means.

Marcel Proust probably said it best, “When nothing else subsists from the past, after the people are dead, after the things are broken and scattered the smell and taste of things remain poised a long time, like souls bearing resiliently on tiny and almost impalpable drops of their essence, the immense edifice of memory.” Anne McClain, owner of MCMC fragrances, has made it her ambition to put memories into a bottle.

MCMC is a small company that McCain founded in 2009. She started out making her own perfume as a hobby. After taking some night classes in New York on perfume making it became her obsession. The ideas from all her fragrances come from specific memories from her past. An old friend who taught her about loving the environment inspired Hunter. Other fragrances include Maui (inspired by a visit to the island), Phoenix (inspired by a little girl she knew) and Noble (a symbol of a trip to Nepal). If you want to experiment and create your own personal fragrance MCMC offers a three-hour seminar. Students will work one on one with Anne to create their own memory in a bottle.

For more information visit mcmcfragrances.com. Which fragrance do you have tied to a specific memory? Tweet us @PierceMattiePR.

Cosmetics 27, that is so successful in Europe in stores like Colette in Paris, is coming to the USA and to make it convenient for you to experience and purchase, we are now launching its official on line store: www.cosmetics27-us.com.

Cosmetics 27 was created by Michèle Evrard, a pharmacist and an International cosmetic expert, who envisioned a line of skincare products that would address the needs of her demanding skin: anti aging and rejuvenating yet soothing and nurturing.

With the help of scientists and a cutting edge French laboratory, she developed an outstanding luxury skincare line that would gather all the ingredients for success: