Brazil is quickly emerging as a hot spot for beauty...but so is Russia, and Brazilian beauty brand, Natura is looking to expand their successful cosmetics and skin care brand into like-minded emerging markets to spawn growth.
The natural cosmetics brand is looking to take their international sales from 3% to 10% in the next 5 years with eyes on the US, Russia and UK markets. That's an ambitious plan in light of a global economy that seems to walk on egg shells just about every few weeks. However, the beauty industry continues to grow, especially in Russia, which has seen double digits in its growth over the last few years. I recently wrote about Unilever acquiring Kalin Cosmetics in Russia for this very reason.
Natura is a direct sales company, of which MLM companies such as Avon and MaryKay, have become more mainstream, paving the way for international direct sales companies to set up shop here in the US seamlessly.
How do you think Natura will fare once it expands more internationally? Tweet us @PiercemattiePR.
