For the cosmetics and skin care industry, holiday marketing begins well before we're even thinking turkey and pumpkin pie thanks to the recession. As we've seen many times before in a turbulent economy, escapism is one way Americans are dealing with insecurity and depression. Whether that's by indulging in a premium lipstick or moisturizer, we're all paying a little extra to feel better by way of cosmetics. And for the last few years, Halloween has become a money maker for the beauty industry, more so than in years past. Halloween is no longer simply for kids...or dressing up--it's the makeup that completes the look (and the skin care that follows.)
While the cosmetics companies, like MAC Cosmetics, Urban Decay, Ultraflesh are showing us how we can create professional and creative looks for Halloween, skin care companies like Zeno and ClickR (for all of the blemishes that might come your way from pore-clogging heavy makeup), OLEHENRIKSEN and Marie Louise Cosmetics are ensuring that your skin cleans up nice after an overindulgence in sugar (which increases insulin and causes skin to freak out) and long wear of irritating cosmetics. Even spas are pitching post-Halloween facials for a deep cleaning.
I love the shift. Not only because we're showing a depressed market how to liven up for a night, but how to care for their skin afterwards...and it's the introduction of both that may just find you a new customer well past the Halloween holiday.
What do you think? Tweet us @PierceMattiePR.
