« Celebrity Co-Branding Beauty: Miss Piggy For MAC Cosmetics | Main | MakeupMinutes.com Releases Their Glam Guide DVD: 'How To Apply Professional Quality Makeup At Home' »

Fragrance PR: Andy Warhol by Bond no.9

Andy%20Warhol%20by%20Bond%20No%20%209.JPG

Jackie O, John Lennon, and Princess Di, among other celebrities whose photos he burnished for posterity in the Pop Art style he pioneered, Andy Warhol also frequently recorded his own tow-headed image throughout his career. His angular, dispassionate face, sometimes framed in sunglasses, is perhaps more familiar not only to the art world, but to the general public, than any other artist’s in history.

At Bond No. 9, this got them thinking about the direction of the sixth in their series of Andy Warhol fragrances, most of which have celebrated specific New York locations—from Union Square to Montauk—where the artist lived and worked. Not only have Warhol’s celebrity portraits never been as sought after as they are in 2011, but the artist himself is today better known and more quickly recognized than even in his lifetime—far exceeding any 15 minutes of fame.

So the time was right for an eau de parfum that’s an ode to Warhol himself, with an image of the artist himself on the bottle. The picture we chose, repeated on each side, is a photo-booth portrait of a youngish, clean-cut, Mad Man-esque Warhol, circa 1963 - 1964, when he was 35, wearing sunglasses, along with the era’s essential trench coat, white business shirt, and tie. Photomat pictures like this one, whose images are repeated with or without subtle variations from shot to shot, opened up a new creative approach for Warhol, as was soon evidenced in his series and multi-panel portraits—such as his Jackie and flower paintings. What’s more, this bottle design happens to be a contemporary variant of the ancient Janus-faced motif. (In numerous art works, Janus, the god of beginnings and transitions, is depicted as having two faces, one looking ahead, the other looking back.)

The Andy Warhol by Bond No. 9 scent (androgynous, of course) kicks off with fresh and lively Italian bergamot zest and peach juice—which are quickly juxtaposed with red rose, peach juice, and spicy cumin, having their luscious say. The heart of this brew is a Warholian mix of mischief mingled with eros: Honeyed centifolia rose, white patchouli and cistus ambre (a Mediterranean shrub with a woody, smoky, plum-like kick similar to that of amber itself), play off against outspoken jasmine, lemony-spicy frankincense, and riveting oud. Then when we reach the drydown, we’re in full-throttle late ‘60s aphrodisiac territory, with a blend of sultry amber, intense red sandalwood, mulled plum, Madagascar vanilla bean, and—not least—musk.

Andy Warhol by Bond no.9 arrives on-counter December 1st will be sold at Bond No. 9’s six New York stores, Saks Fifth Avenue, and bondno9.com. Price: 100 ml, $240; 50ml, $180.

About

This page contains a single entry from the blog posted on October 26, 2011 10:44 AM.

The previous post in this blog was Celebrity Co-Branding Beauty: Miss Piggy For MAC Cosmetics.

The next post in this blog is MakeupMinutes.com Releases Their Glam Guide DVD: 'How To Apply Professional Quality Makeup At Home'.

Many more can be found on the main index page or by looking through the archives.

Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon
Sign up for our
Email Newsletter
Creative Commons License
This weblog is licensed under a Creative Commons License.
Powered by
Movable Type 3.35