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Fragrance PR: Le Labo

Coco Chanel once said, “A woman who doesn’t wear perfume has no future.” While a little extreme, fragrances can transport you from reality to fantasy. Take you to a world created from your imagination and emit an aura that reflects your personality. The perfumists at Le Labo, donned in white lab coats, can help you can create and celebrate your future.

The Nolita store is equally beautiful as it is fragrant. Upon entrance you are swept up into the world of scent, navigating with only your nose. The warm and welcoming staff patiently walks you through the store, detailing each of their products leading you to your perfect match. Several consultations and a hefty price tag will give you a personal scent crafted especially for you. Placed in one of their science-chic bottles with your name on it, you can rest assured that neither your sister nor best friend will ‘accidentally’ walk off with the same scent.

For those who prefer to pick from their pre-made products, have no fear, Le Labo’s vast selection provides a delectable array of scents. Also, unlike other perfumeries, the products are mixed upon purchase, giving you a fresh product, unlike other competitor’s who’s perfumes sit on shelves week after week.

To view the full collection and find a store near you, visit www.LeLaboFragrances.com.

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This page contains a single entry from the blog posted on August 8, 2011 9:29 AM.

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