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Fragrance PR: Issey Miyake

Japanese designer Issey Miyake is no newcomer to the fashion world. A long-time heavy hitter, the designer has had many of his collections grace the catwalks since he establish the Miyake Design Studio in 1970. The Hiroshima-native is known for his innovative use of fabric and designs.

His perfume line is a veteran among designer lines. His first fragrance, the light aquatic-floral L’eau d’Issey for women, was launched almost 20 years ago in 1992. The famous bottle, designed by Miyake himself, was based on the view of the moon behind the Eiffel Tower from his apartment.

Since then his collection has grown substantially. Every year, starting in 2007, he releases a “limited time only” fragrance for women, in which he brings in a “guest” perfumer to concoct the potion. Miyake has always designed clothing and fragrances to be worn, used and adapted according to ones mood. When he creates a scent he imagines its link and interaction with the body, clothes and environment in which it is worn.

His most recent project, L’eau D’Issey Florale, an evolution of his premiere fragrance, it features a revamped of floral note. Mimicked after the scent of a breaking rosebud in the course of flowering, the smell is light, exciting and feminine. Released just this year, it is priced between $66.00-$89.00 and can be purchased at Nordstrom or other retailers.

To view his full fragrance line, as well as his fall collections visit, www.IsseyMiyake.com.

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This page contains a single entry from the blog posted on August 15, 2011 12:11 PM.

The previous post in this blog was Pierce Mattie PR Seeking Fall Semester Interns (blog about cosmetics from your college campus).

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