CB I Hate Perfume, is an ironic name for a line of fragrances, but Christopher Brosius the mastermind behind the innovative brand honestly does hate it. In his manifesto he describes his discontent with the product. Too often it is an “opaque shell concealing everything and revealing nothing,” and he admits his disgust when people smell all the same.
Your fragrance should be yours, an exterior layer representing who you are and what you believe in. “Perfume is a veil that reveals the soul—the fanfare of our individuality sounding differently to everyone who listens.”
Perhaps one of the most innovative perfumers of the 21st century, Christopher Brosius didn’t always want to follow this path. As a child he imagined himself to one day become and artist, or perhaps a scientist. It didn’t come as much of a surprise when he became essentially an adaptation of the two.
The scent scientist believes that more than anything perfume is a special individual experience. He designs everything himself and carefully compounds, blends and bottles the perfume by hand. While his traditional methods may be laborious and time-consuming, you can rest assured that no one else will have that fragrance because his tedious craft makes it impossible to mass-produce the products.
To view his collections and learn more about the man behind the brand, visit www.CBIHatePerfume.com.
