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Cosmetics PR: NARS

Francois Nars founded NARS when he was disappointed with the limited makeup options women had. He believes that makeup should not be taken seriously, but should something in which you have fun with. His first line featured 12 lipsticks and were sold at Barneys. His cosmetics line received an overwhelming demand because it changed the way people thought about makeup. Women were no longer expected to adhere to the same standards as everyone else, they now had the option to wear makeup that allowed them to stand out and show their unique personality.

So how did Francois Nars develop an interest in makeup? Family and Vogue of course! He was initially inspired by his mother, grandmother, and French Vogue from the 70’s. But now he says that anything can inspire him to creat a new look. He has been inspired by books, music, songs, and of course from his own private island in Bora Bora. He loved Yves Saint Laurent’s “exuberant sophistication,” and you can see those influences in his makeup.

Want to hear what the experts are saying about NARS and what their favorite products are? New York Fashion Week’s lead artist, James Boehmer’s favorite products are the Yachiyo brush and Loose powder. Francelle Daly loves the Sheer Glow Foundation because she believes it looks like liquid skin and looks effortless. Lena Koro’s (and my) favorite product is Jungle Red Lipstick. The bright and rich color gives me a whole new confidence when I wear it. Uzo’s current favorite product is Daphne Eyeshadow because it is daring and contemporary and looks great on everyone.

NARS Cosmetics are available at Sephora stores or can be bought online. To learn more about Francois Nars and the brand you can go to NARS Cosmetics. To view the NARS collections, you can visit Sephora.

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This page contains a single entry from the blog posted on August 19, 2011 4:20 PM.

The previous post in this blog was Hair Care PR Launch: Max Green Alchemy Launches Innovative Matte Paste Hairstyling Product.

The next post in this blog is Fitness & Wellness PR: VibroGym.

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