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Fragrance PR: Grossmith Perfume

John Grossmith founded one of England’s oldest perfume houses, Grossmith, in the City of London in 1835. Today, after being out of family ownership for 30 years, Simon Brooke, great great grandson of John Grossmith, now owns the company.

The company itself has colorful history since their founding and wears it with pride. “Using the original formula from hand-written books rescued in 1940 from the original Grossmith premises in Newgate Street, London, the four fragrances have been remastered for the modern world.”

Phul-Nana, once Grossmith’s most revered perfume, is a “sweet floral composition with Aromatic Fougère overtones on a soft, warm, woody base.” The sensual, feminine fragrance marries a floral garden to an herb garden, and paved the way for future “oriental” creations.

Created in 1893 to celebrate the royal engagement of Princess May of Teck and the Duke of York, Betrothal is elegant and sophisticated, perfect for a modern princess. The scent opens with a burst of lively citrus notes, followed by a “ravishing floral bouquet” combining Rose de Mai and Jasmine, culminating nicely with a rich sensual base.

Despite its age, the company remains on top of current events and trends. After the recent Royal Wedding of Prince William and Catherine Middleton the company ensured a stock of Betrothal would be available. To learn more about the company and the full collection of fragrances, visit www.GrossmithLondon.com.

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This page contains a single entry from the blog posted on July 11, 2011 11:44 AM.

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