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Luxury Beauty PR: Clé de Peau

 

Want Amanda Seyfried’s naturally glowing skin? Now you can have it. She was named the face of Clé de Peau last December. Clé de Peau is a unique cosmetics brand that works with your skin’s properties and allows your skin to radiate from within. It works with the philosophy that your skin has a brain, and that cosmetics should work with skin’s own systems and create a better environment for your skin to process information.

The creators of Clé de Peau believe that skin looks best when negative stresses such as UV and dryness are blocked, and positive factors are promoted. Clé de Peau products work to create Illuminating cells, promote an environment to sustain Illuminating cells, and align these cells near your skin’s surface. Doesn’t this sound like the future of cosmetics?

Clé de Peau is an environmentally-friendly cosmetics brand which makes every effort to ensure that their products do not harm the environment in any way. The packaging is made from bagasse paper, a natural by-product from the milling of sugarcane. Moreover, the cosmetics brand follows Fair Trade practices by using sandalwood from Australia to support native Aborgines and conserve the natural environment.

So what’s new with Clé de Peau? The brand is launching a new Fall/Winter collection that will be available in stores in September. The brand’s makeup artist and creator Lucia Pieroni is developing cosmetics that will allow your skin to appear radiant even through the cold winter months. This collection will feature two earthy cream eye shadows that are made using argan tree oil to keep skin moisturized during the dry winter season. The other products featured in this collection include three shades of Extra Rich Lipstick, Cream Foundation, Intensive Eye Contour Cream, and more! These products will be available at Barney’s, Saks, Neiman’s, and Bergdorf Goodman.

Clé de Peau has launched the world’s first ultra-luxury detoxifying skincare line and service called Synactif. So if you are looking for something to do over the weekend, I would recommend a Synactif treatment. Like Clé de Peau’s products, this service removes waste from skin and purifies it allowing it to look young, healthy, and beautiful. This service is now available in California, Hawaii, Illinois, New Jersey, New York, Texas, and Virginia.

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This page contains a single entry from the blog posted on July 26, 2011 1:27 PM.

The previous post in this blog was Beauty and Acne PR: TandaZap.

The next post in this blog is Pierce Mattie PR Client List: Public Relations & Broadcast Media Coverage w/ The Today Show, Dr. Oz, The Doctors & WB Los Angeles.

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