black|Up Cosmetics is one of the leading cosmetics brands in Europe and was voted the nation’s #1 ethnic makeup brand. Although the cosmetics line has been around since 1999 in France, it was only launched in the U.S. last December and has received a lot of positive feedback. What is so unique about this line is that it is the first makeup artist brand that specializes in products for women of color. However, this does not mean that it is exclusively for women of color. The creators of this line realized that most cosmetics brands do not have products serving to different skin tones. Therefore, with black|Up, they created a line that has products for women of all ethnic backgrounds.
black|Up recently signed Celebrity Makeup Artist, Mylah Morales, as their brand ambassador. I think that Mylah Morales is a great match for black|Up because she has a lot of experience with working with people of different skin tones. She has worked with celebrities such as Rihanna and Kim Kadarshian and always used the makeup that worked best with their individual skin type and tone. Morales loves playing with colors and believes that everyone, regardless of skin tone, should use color to give their skin a healthy glow.
black|Up is currently available in approximately 200 retail locations, but is not yet available in any stores in the U.S. However, you can buy their products from the black|Up website. The Managing Director for black|Up is currently looking for locations to set up the brand’s first retail store in the U.S. Last we heard, they were deciding between New York and Los Angeles. Which one do you think should be the first location and why? Tweet us @PierceMattiePR.
