In 2008, Jacques Azagury did what many other designers before him have also done: he launched a fragrance line. What’s so special about his line? The simple elegance of his fragrances makes them stand out amongst others in the cosmetics industry. He uses scents from the twenties and thirties with an addition of a contemporary twist to them. His line is for the modern, feminine woman who likes a fresh scent.
Azagury's first fragrance is based on the scent of the sweet-smelling Mogra flower, originally found in Tibet, infused with a cedar component. I really like this Azagury fragrance because it is fresh and romantic. Moreover, it also has a sophistication to it, and isn’t one of those fragrances that you can smell five feet away.
So how does Jacques Azagury know so much about what people like? He has been creating sophisticated and beautiful evening wear for women all over the world. Azagury was born in Morocco but wanted to serve a large international clientele. So in 1987, he opened his first clothing store in Knightsbridge, London. It was an immediate hit, and since then he has dressed many stylish women including Diana Princess of Wales, Sharon Osbourne and Helen Mirren.
Jacques Azagury is known for creating classy and high quality evening wear. He spent two years developing his new fragrance to ensure that his new line Azagury also maintains the same high quality standards his clothing line is known for. Right from the packaging material, a handmade box, to the crystal bottle, Azagury has ensured that his line is very elegant.
Check out the Azagury perfume collection at Selfridges.
