New-York-City based creative collective Joya specializes in fragrances. Founded in 2004 by Yale-graduate Federick Bouchardy, the company places a heavy emphasis on natural, high quality products. Derived from the Spanish word for “jewel,” Joya is known for the unique, crystalline formula used for the wax of their specialty candles.
Fusing natural materials with bold scents, the brand has created distinct collections. Each item is hand crafted to ensure the process is environmentally friendly. The company clearly reports how materials are acquired and processed, reassuring consumers that their carbon footprint is miniscule.
The elegant packaging brings an added element of sophistication and allure to the perfumes. Bouchardy prides himself on the unexpected elements of each perfume, saying “Joya has always valued the element of surprise—and incorporated this admiration into its range of products.” The artisan craftwork of both the bottles and blend of scents rids the fetor of mass-produced products and guarantees something personal.
To view the decadent and indulgent collections, visit www.JoyaStudio.com.
