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Fragrance PR: Illuminum Perfume

Illuminum Perfume, a new and revolutionary brand of perfume, has been in high demand ever since the royal wedding when Kate Middleton reportedly wore the scent White Gardenia Petals.

Women and perfume enthusiasts everywhere were trying to catch a scent of the aroma around the Duchess on the day of her royal wedding. The new line consists of four fragrant groups; floral, citrus, musk and oud. In each of these groups are four unique fragrances and are offered in both .50 ml and 100 ml bottles.

Michael Boadi, the stylist turned perfumer, is known in the industry for his ability to transform women and Illuminum is no different. Each fragrance is made up of eight of the finest ingredients, while the bottle itself is a cube and has a very minimalistic look to it. You could say Boadi's transformational theme is luxury by way of simplicity.

Learn more at www.illuminumperfume.com.

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This page contains a single entry from the blog posted on June 27, 2011 10:31 AM.

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