“As Seen On TV” commercials are an American tradition. They’re corny, mindless, and a bit gratuitous, but a tradition nonetheless. The Shake Weight is one of the newest, most contagious advertisements that has people everywhere talking, especially the PR pros at Pierce Mattie.
The Shake Weight is a “revolutionary” new fitness product that uses dynamic inertia to sculpt lean, sexy muscle – the weights at either end oscillate back and forth while you hold the Shake Weight. This back-and-forth motion works out the entire arm and promises to tone up the flab in just six minutes a day.
Intentional or not, Shake Weight commercials have created media frenzy. The comical advertisements show women demonstrating how to use the product, but the visual is suggestive of more than just an arm workout. The ads went viral soon after the Shake Weight hit the market, and hundreds of parodies followed thereafter.
The masterminds behind Shake Weight know what they’re doing. The workout fad targets a problem area many women battle with, and the marketing campaign has spread like wildfire. Company execs wisely created Twitter and Facebook handles for Shake Weight, each with thousands of fans and followers. By doing this, they’ve immortalized the brand and have been able to secure a loyal fan base that will continue to popularize the Shake Weight.
It’s unknown whether fans are spreading the word as a result of the comical appeal or because they are truly loyal to the product, but the Shake Weight name is getting out there, regardless. If you have to try the Shake Weight for yourself, visit www.shakeweight.com to take advantage of their latest offer, including a 3-in-1 DVD set with the purchase of one Shake Weight.
