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Beauty PR: BeautyBlender Cosmetic Tools

We live in innovative times. Everything from the way we read to the way we travel has changed drastically due to technology….so why not change the way we apply makeup, too?

Beauty expert Rea Ann has developed a new makeup applicator – a modern, effective tool that not only makes applying makeup easier, it creates a more flawless face in the same amount of time. The celebrity makeup artist has brought the red carpet look to the everyday woman in the form of a cute little egg-shaped sponge.

The beautyblender is one of the most effective application tools on the market. Unlike triangular sponges or your fingertips, the beautyblender won’t leave streak marks or uneven areas. Because most sponges are absorbent, beautyblender experts suggest using the applicator slightly damp. This way, the sponge won’t absorb your makeup, providing for even application using less product! Use the stippling technique to blend your liquid foundation or mineral powder flawlessly for the perfect face. Once you’re finished, be sure to wash your beautyblender with the blender cleanser – each application will be just like the first time.

Beautyblender is totally green, too. When the hot pink sponge’s color begins to fade, you know it’s time for a new beautyblender. Instead of tossing the tool into the garbage, Rea Ann has provided an address for beauty lovers to send their used sponges to. There, they’ll dispose of all beautyblender products in a safe, eco-friendly way.

Rea Ann’s award-winning products have been featured in Allure and InStyle. To read more about the benefits and watch an application demonstration video with the beautyblender, visit www.beautyblender.com. Products are available online and at a number of retailers nationwide.

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This page contains a single entry from the blog posted on January 4, 2011 3:31 PM.

The previous post in this blog was Fragrance PR: Acqua Di Parma.

The next post in this blog is Hair Care Celebrity Branding: Shay Mitchell to Appear in Pantene Pro-V Print Advertising Beginning February 2011.

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