I'm going to admit, out loud, that Jessica Simpson's fashion line is beginning to grow on me. In fact, I think I like it better than her singing. Her line currently includes womens footwear, accessories, handbags, jeanswear, coats, handbags and for those obssessed with celebrity fragrances, perfume. Now she is going to also include sportwear through an exclusive licensing agreement with The Jones Group and Camuto Group to sell this new extension of her brand in 2011.
The pricepoint for the new sportswear line ranges from an affordable $39 to $129 and will include tops, bottoms, skirts, jackets and wovens. Simpson has said that the sportswear collection will be "flirty and fun."
Will her career in fashion eclipse a career in the music industry? Certainly a fashion line is more profitable than music with many more doors to open and extensions to the line to be made. What do you think?
Jessica Simpson Sportswear will be available in over 650 doors in both specialty and department distribution in the U.S. and Canada beginning fall 2011.
*Photo Credit: Jessica Simpson's website
