Versace has extensive plans in the works for the launch of their newest fragrance, Vanitas, in 2011. Vanitas, the latin term for “vanity”, will be Versace’s main fragrance and a couture product that will retail at a higher price point than previous fragrances. Versace’s research revealed that consumers today seek high quality – products that are not only desirable, but safe. For this reason the brand has dedicated this fragrance to quality, and has vowed to use only the most superior ingredients.
The face of Vanitas is Lindsey Wixson, an up-and-coming model that hails from Wichita, Kansas. At only sixteen years of age, it’s astounding that the pouty young model has already walked for Louis Vuitton, Lanvin, Prada, and Miu Miu, among others. With her pillowy lips, gap teeth, and fierce gaze, she’s a hot commodity in the fashion and modeling world.
It’s an smart move for Versace. The young model will undoubtedly receive media attention for her age, but her prior experience should prove that she is seasoned enough to represent the legendary fashion brand. Regardless, the ads are fabulous, alluring. Wixson’s long, blonde hair and smoky eye are reminiscent of Donatella herself – a move I daresay was intentional.
Created in collaboration with perfumer Dora Baghriche Arnaud, the fragrance promises a fresh, light scent with Mediterranean influence. Expect citrus blended with exotic floral notes. The fragrance also has slightly woody undertones, featuring cedarwood and a hint of tonka bean, a sweet, slightly musky scent comparable to vanilla.
Vanitas will be available in 2011 in three sizes, 30, 50, and 100 ml eau de toilettes.
