Tween sensation Justin Bieber is dipping his fingers into the beauty industry...literally. It was just announced last week that he has partnered with Nicole for OPI to develop and market the One Less Lonely Girl collection of nail lacquers targeted to screaming teen Bieber fans everywhere. And just in time for the holidays of course.
Each nail polish in the collection is named after one of Bieber's songs: One Less Lonely Glitter (lavender), Step 2 the Beat of My Heart (heart-shaped glitter), Give Me The First Dance (silver), Prized Possession Purple (grape), Me + Blue (dark blue) and OMB! (bright red.) Targeting a demographic where an equally attractive pricepoint is important means that the collection will be sold at mass retailers like Walmart (December) and Target (February.)
While there are no Justin Bieber fans in my household (I have 4 boys who cover their ears when they hear his name), I have to say this is a stroke of brilliance for Bieber's marketing team. Not only will teen girls now have clearer skin with ProActive, but now they'll have equally stylish nails with OPI. I predict that before Bieber's star burns out, there will be a hair care line as well. Thoughts?
