Quite honestly, it's about time that beauty brands include women from all races into their marketing. While it appears they are only capitalizing on the growth of the personal care market in Korea, China and beyond...better late than never.
Two major beauty brands adding Asian faces to their marketing lineup are Estee Lauder with Liu Wen (pictured) and Maybelline with Shu Pei Qin. Lancome added YouTube sensation Michelle Phan to their marketing efforts just a few months ago when making her their video spokesperson.
So which brand will be next? Guess we'll have to wait and see.
