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Fragrance PR: Shakira and Puig Partner to Launch "S by Shakira"

How do you bottle sexuality? OK, if you are not Tom Ford I mean.

There's a another celebrity dipping her toes into the fragrance industry this September: Shakira. The seductive Columbian singer and songwriter is looking to find her new perfume on the pulse points of secure, independent women with a strong sense of self.

S by Shakira's signature notes are said to include hints of sandalwood, amber, vanilla combined with jasmine and resins. The bottle also encapsulates sensuality with it's curvy design and "S" meant to evoke an emotional connection.

Puig has high hopes for this fragrance, but does yet another celebrity fragrance saturate and dilute what is already out there? What do you think? 

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This page contains a single entry from the blog posted on August 2, 2010 11:27 AM.

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