Men's Grooming PR: Biotech developer Divine Skin Inc. announced that its wholly owned Sigma Skin brand, an upscale line of cosmeceuticals for men, will be represented in the United States by the prestigious retailer Neiman Marcus.
Sigma Skin already sells in Bergdorf Goodman, the New York City home of top designers, part of the Neiman Marcus Group. In Washington, the brand sells at the Grooming Lounge, a men's salon for media magnates and power brokers four blocks from the White House. In California, fashion-forward clothier Fred Segal offers it.
In London, Sigma Skin is represented by Harvey Nichols, the British arbiter of style. In Mexico City, by the famous Saks Fifth Avenue.
"We are thrilled to join the Neiman Marcus collection of super-premium brands. Neiman's endorsement of Sigma Skin underlines the value that consumers and other retailers have been discovering," said Divine Skin CEO Daniel Khesin.
Sigma Skin targets discerning men with means to treat hair loss and skin aging using topical products of uncompromised quality — formulas that combine highly effective ingredients, proven through scientific testing, with cost as no object.
Sigma's top line is the three-step Hair Regrowth System — Hair Growth Stimulating Shampoo, Minoxidil Topical Spray, and Hair Conditioning Active Ingredient Spray. By attacking baldness through multiple pathways, the system regrows hair thicker, fuller, and faster than any single treatment.
Other Sigma products include the anti-aging facial cleanser, facial moisturizer, hair-suppressing aftershave, and abdominal toning cream, among others.
Men's Grooming PR: The Neiman Marcus Group is among the world's most renowned retailers, offering upscale apparel, accessories, jewelry, beauty, and home products to affluent consumers. The group comprises a direct marketing segment under the brands Neiman Marcus, Horchow, and Bergdorf Goodman, plus a retail segment with 41 Neiman Marcus stores, 28 clearance centers, and one Bergdorf Goodman.
