Men's Grooming PR: There comes a moment in every man's life when it’s time to trade in his old look for a more updated, contemporary esthetic. Whether he’s entering the next stage in his life or just getting older, a new style, haircut and wardrobe can make a world of difference. As an award-winning grooming brand, Every Man Jack (a Pierce Mattie PR client) understands the significant role that design plays in a man’s purchasing decisions, and so, they are re-introducing the line with a fresh new look for the modern man that includes modified bottles, graphic revisions and formula upgrades.
“As an affordable, luxury brand design is an integral part of attracting the male buyers,” says Ritch Viola, founder and CEO of Every Man Jack. “We think we have some of the best formulas, which now meet the stringent standard of the Natural Channel Guidelines, but we understand that guys are visual creatures and if the outer packaging isn’t up to par, it doesn’t matter what’s inside the bottle.”
Noteworthy Facts About the NEW Every Man Jack:
· Fresh Look: With 30 plus products to choose from, it was important that guys be able to quickly and easily find their favorite Every Man Jack products. For this reason, the designers used color to differentiate between categories. For a guy who only uses a few products, he can now simply point and choose the items he wants.
· Value: Every man loves a good deal; a bargain means extra money in his pocket when it comes time to hang out with the guys or that special someone. Being in tune with this need, Every Man Jack is introducing noticeably larger bottles for their body and hair care products. Maintaining the same low cost – just $6 to $8 each – guys now get 25 percent more. Plus, the larger bottles, which resemble a flask with the brand name embossed on the side, are ergonomically designed to fit in a guy’s hand without slipping in the shower.
· Better Ingredients: While the brand has always strived to provide products with the very best formulas – they have a shelf of awards to prove their commitment to this – they knew they could do better. Working with the product development team they tweaked the original formulas so that every product now meets the stringent standards put forth by the Natural Channel Guidelines. Like always, Every Man Jack’s products are free of dyes, phthalates, sodium lauryl sulfate and parabens, making them perfect for just about anyone, including the eco-conscious guy.
· New Retailers: Since launching in 2006 the brand has been available at Target, but the products are branching out to all neighborhoods and can now be found at Walgreens, Whole Foods, Duane Reade, Pharmaca, Fred Meyer, Walgreens.com and Drugstore.com.
NEW! Six Pack Kit: For men who want everything handed to them – sorry, you’ll still need to hit the gym if you want those washboard abs – the Six Pack Kit has all the fundamentals. Stocked with six innovative products designed to keep a modern man on the ball, this kit hasn’t left out a thing. The Six Pack Kit includes the Signature Mint Daily Shampoo, Body Wash and Body Bar, along with a Signature Mint Face Wash, Shave Cream and Face Lotion. A bonus toiletry bag is thrown in to house all the products during times of travel. Retail price: $25
About Every Man JackFounded in 2006, Every Man Jack is a provider of affordable, high-quality men’s grooming products, including a full range of skin, shave, body and hair products. Promising guys everything they need and nothing they don’t. The brand offers a simple, no-nonsense approach to men’s personal care. The company is headquartered in San Francisco. For more information on the company and its products, visit www.everymanjack.com.
