Beauty pro division

When I think of Gerard Butler, Clive Owen or Russell Crowe, they all top my list that if a fragrance were to be made in their likeness, I would love for the man in my life to wear it. In that same token, it appears that Bruce Willis is banking on women everywhere wanting his manly action hero essence in a bottle for their man as well. A little more than a week ago, his men's grooming collection debuted with many jests about the tagline, "Smart Guys Live Forever" (which I think is pretty cheeky.) While Willis may be a longtime favorite celeb, does his image really hold the strength and fan fare to launch a successful collection of hair and body wash, shave balm and cologne? What do you think?