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Love & Toast Lifestyle Beauty PR Brand Profile

Love & Toast is the latest addition to Margot Elena Wells’ bath and body products. This multi-talented beauty entrepreneur is the mastermind behind cult beauty brands: Lollia (bath and beauty products in ultra feminine packaging) and Tokyomilk (whimsical products with illustrations of skulls, sparrows and Marie Antoinette.)

And now, Wells has launched Love & Toast, an all natural ingredients line of hand creams, lip balms and eau de parfums products. With this new line, Love & Toast products are adorned with these truly playful designs of bright colors, simple iconography and a nod to the 80’s. These designs closely resemble Swedish cartoon illustrations. Wells describes the conceptual design of Love & Toast as being loosely based off of her interpretation of “British Pop Folk Art” lending itself to create these aesthetically pleasing effects of bright, spontaneous, whimsical, and a very “now” look.

Not only are the products pretty to look at but they are all natural and good for you. Love & Toast products are infused with shea butter, macadamia nut, olive fruits, and sunflower oils and come in fragrant scents (gin blossom, honey coconut, or super grapefruit). More importantly, none of her products have parabens, propylene glycol, phthalates or artificial colors. Good for us and for the Earth- Love & Toast is an environmentally friendly brand. Committed to conserving the environment, all of Love & Toast packages are recyclable as the paperboards are made from annually renewable and sustainable resources.

To make a purchase, visit their website at: www.loveandtoast.com or at Urban Outfitters. The Eau de Parfums are just $36, hand creams and lip balms are $10.

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This page contains a single entry from the blog posted on July 5, 2010 11:40 AM.

The previous post in this blog was Cosmetic Marketing & Branding Q&A w/ Purpose Built NYC.

The next post in this blog is Beauty PR: Sephora to Enter the Brazilian Marketplace.

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