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diptyque Beauty PR Brand Profile

diptyque is an unequivocal leader in the high-end luxury beauty & home line for candles and fragrances with all-natural scents, both complex and intriguing. Established in 1961 by three friends (Christiane Gautrot, Yves Coueslant and Desmond Knox-Leet) from Beaux Arts (a famous art and design school in Paris), the 3 friends opened a boutique where they began their entrepreneurship with selling printed fabrics and an eclectic mélange of decorative items. Not long after they opened their shop on Boulevard Saint-Germain showcasing their uniquely positioned items, the founders quickly sought a way to blend their uncommon style in perfumes and candles.

Inspired by their memories of traveling through the Mediterranean and Near East, the three founders worked on creating what would soon become their signature scent, style, and design. They conjured up images of the Greek hot summer days, but also included the scent of a countryside orchard of limes and tangerines and the fragrance of a green riverside garden. True to their essence and concept, the diptyque products are highly recognized by the somber black and white design, with elegant lettering and stylish drawings.

There are currently over 50 scents in the candle collection. All the diptyque fragrances are natural, whether they are woodsy, spicy, green, floral or fruity. It is diptyque's proudest accomplishment to have never used a synthetic fragrance in developing its products.

More information can be found at www.diptyqueparis.com.

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This page contains a single entry from the blog posted on July 26, 2010 1:13 PM.

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