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Beauty PR: Sephora to Enter the Brazilian Marketplace

Thanks to LVMH's recent 70% acquisition of Sack's, Brazil's major online beauty retailer, Sephora will now be accessible to Brazilian beauty mavens. This not only helps Sack's retain its foothold on the beauty market in Brazil, but will only benefit existing and future beauty brands being sold by Sephora.

Sephora's success and growth have definitely taken an upward turn as it has expanded from Europe into the U.S., further into JCPenney stores, as vending machines and now into other countries such as Brazil. And all eyes have been on the Brazilian personal care market as it continues to grow.

Do you live in Brazil? What are your thoughts on Sephora launching there?

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This page contains a single entry from the blog posted on July 6, 2010 7:41 AM.

The previous post in this blog was Love & Toast Lifestyle Beauty PR Brand Profile.

The next post in this blog is Kimberly Sayer Beauty PR Brand Profile.

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