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Royal Apothic Fragrance PR Brand Profile

Rarely, do we find a perfume whose bottle is as appealing as its smell- however, Royal Apothic accomplishes such a feat. As a boutique design house, Royal Apothic truly brings sovereign luxury to the modern home.

Each perfume comes with a retro atomizer poof spray surrounded in handmade packaging covered with Venetian linen paper. Royal Apothic, a brand best known for their home fragrance and featured in the November issue of Oprah magazine, has expanded the brand into body fragrance. In their partnership with Anthropologie, Royal Apothic has created Extracts; this lightweight personal fragrance comes in 5 different scents made to be either worn or layered on. Choose from these delightful scents of Green Tea, Violette Pastille, Fig, Orange Blossom, and Marigold.

The conception of Royal Apothic’s line takes over a year to create and up to 200 variations to produce before the final product can be launched to the public. Through this careful deliberation Royal Apothic’s Creative Director Sean O'Mara strives to recreate the collection by evoking the same sovereign luxury from the 1800s with inspirations from places like Venice, Versailles, Covent Garden, Windsor and the Mulholland Drive. Many of Royal Apothic’s creations are derived from an eighteenth century apothecary manual. Choose from High Tea, Venetian Grove, Versailles Afternoon, Cutting Garden, Topiary, and Japonesque to give your home that sovereign luxury touch.

Perfumes start at $30. Purchase here at www.royalapothic.com or at Anthropologie.

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This page contains a single entry from the blog posted on June 29, 2010 4:34 PM.

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