Given the current Arab-Israeli conflict, it is easy to overlook the positive initiatives and significant progress being made to foster universal acceptance among the youth in areas of unrest. Such efforts have been taken by Kiss My Face, who continues its tradition of unconventional social change by partnering with Seeds of Peace to launch Peace Soap and introduce "The Pledge for Peace," a unique online campaign. Seeds of Peace is a nonprofit, nonpolitical organization that hosts a summer camp to empower young people from regions of conflict with the leadership skills and interpersonal networks necessary to advance reconciliation and coexistence.
Kiss My Face will donate 10% of all profits from Peace Soap to Seeds of Peace. The donation is earmarked for programming and supporting camp efforts. In addition, "The Pledge for Peace is designed to send campers from all over the world to the Seeds of Peace summer camp during the 2011 season (a cost of $6,000 per camper)." Making a "pledge" is free and simple – all one needs to do is log onto the Kiss My Face Facebook page or Thepledgeforpeace.com and either click a button on Facebook or enter their email address on Thepledgeforpeace.com. For every 10,000 pledges that are made, Kiss My Face will sponsor a Seeds of Peace camper. There is no limit to the number of kids that Kiss My Face will sponsor! The campaign will be running from June 21st through September 21st, 2010.
The natural personal care company's heritage is based upon creating environmentally sound and natural products at a time when such offerings were considered unappealing and ineffective. "We have worked hard from the beginning to challenge the way people do things to find a healthier, safer and more effective alternative," says Bob MacLeod, president and co-founder of Kiss My Face. This made for a perfect match with Seeds of Peace, an organization that pioneers programs and ideals dedicated to challenging perceptions widely accepted and taught to children in countries of conflict. Both groups believe that by questioning the established way of thinking and spearheading a new movement, change will come... and a new, better way will become the norm.
